Here is the content marketing trends, before we going to content marketing trends we need to know basic things.
What is Content Marketing?
If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.
How Content Marketing builds your Business?
Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.
How Content Marketing helps SEO?
Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.
Why is Content Marketing important for Business?
Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.
What are the Content Marketing Channels?
Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:
Social Media:
What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.
Similar Field Communities:
There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.
Guest Blogging:
Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.
Email Campaigns:
Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.
YouTube:
Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.
What are the content marketing trends for 2018?
1. Content Remarketing:
If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.
2. Podcasts and Embedding Videos:
The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.
3. Funny and Humorous:
Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!
4. Promotion, Promotion and Promotion:
Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.
5. Ambience:
These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.
6. Voice Search:
The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.
There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.
8. Trial and Error:
This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.
9. Content Repurposing:
You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.
10. SEO:
If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.
Best tools to improve in content marketing:
Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.
Plugins:
Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.
Google trends:
This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.
One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.
Buzzsumo:
In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here
Buffer
Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.
HubSpot
There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.
Ahrefs:
The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.
Google Analytics:
Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.
Furthermore, if you’d like to have a brief look at tools, do look here.
A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.
An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.
The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.
Content marketing trends in various industries:
In the Travel Industry:
The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:
General Blogging:
The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.
Social Media Short Contents:
The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.
Video Marketing:
Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.
In Commerce Industry:
Content on the products:
There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.
Instagram Description:
Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.
Video Marketing:
The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.
Tweets:
The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.
Bottomline:
Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!
There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.
What is Digital Marketing?
Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites
What is the work of a digital marketer?
A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:
The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.
However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.
What is the average salary for a digital marketer?
Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.
Online Digital Marketing Courses:
Here are the various online courses which available on the Internet.
Udemy’s Digital Marketing Course:
It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here
Price: ₹830 Original Price ₹12,800
Discount: 94% off
Our best recommend choice is to go for free techniques on youtube:
What are the different types of digital marketing?
There are major seven different types of digital marketing which are presently being used everywhere in the world. All the seven categories are mentioned below:
SEM ( Search Engine Marketing )
Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.
PPC MARKETING
Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.
CONTENT MARKETING
Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.
EMAIL MARKETING
For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.
AFFILIATE MARKETING
Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.
Digital Marketing Courses in principal cities of India:
Let’s look at the Digital marketing courses offered:
Introduction to Digital Marketing
Creation of Website, Microsite
Search Engine Optimisation
Fundamentals of AdWords
Display Advertising using AdWords
Search Advertising & Adwords Tools
Advertising on mobile
Video Advertising using YouTube
Google Analytics
Social Media Marketing
Web Analytics
Shopping Advertising with Google
Content and Inbound Marketing
Programmatic Buying,
Email and Affiliate Marketing
Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.
Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).
Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.
The Scope of Digital marketing for Freshers and experienced professionals:
There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.
As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.
Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?
Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.
Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.
With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.
Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.
If you’re still not satisfied, have a look at the following statistics:
The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.
Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.
Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.
What skills do you need for Digital Marketing:
If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.
Aware of the trends
Good understanding of audience and know what sells
Specific marketing expertise
Content writing skills
Ability to manage tools and technology
Interactive skills
Sales skill
A blend of creativity and analytical skills
Basic design skills
Politeness and patience
What are the different Job Roles and their salaries?
There are multiple job roles in this field. Every job role has its demand and its prerequisites.
Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:
Digital Marketing Executive 3.5 – 4 LPA
Digital Marketing Manager 4.5 – 5 LPA
Content Marketing Manager 5 – 6 LPA
SEO Analyst 2.5 – 3 Lakhs LPA
Social Media Marketing Expert 4 – 4.5 LPA
SEO Executive 2.5 – 3 LPA
Analytics 6.5 – 7 LPA
The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.
To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.
Is there scope for digital marketing?
Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.
You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.
If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.
Note:
Some of the standard search errors encountered while searching on google.
dgital marketing
whta is digital marketing
digital marketing what is
If you’re not aware, marketing automation is a took wherein, your marketing ways will be boosted with the help of an automation tool. This automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics. That’s the kind of response this Marketing Automation has been receiving. Let’s learn a little more about this in detail.
Why should you take it?
Marketing automation is the one thing, which when controlled properly, could lead your business to multiple prospects. This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. So here you could get a good business without much effort. But before you go for such things, be sure of what you’re doing. If you’re not certain then you must not do it, as it may lead to loss of your loyal customers. The other reason why one needs to take this is as, in some of the tools, where you need to send your emails or notifications, you can just align them in the scheduling. This alignment would save you from remembering when you need to send out whatever you need to. So this will save your time and pre-planned scheduling reportedly has always better results.
This way the customer will receive emails on interval and according to their preference rather than flushing all the emails to all the customers all at once. Hence this way a customer relationship can be built with respect to their liking. Once the customer receives these emails, depending upon the bounce rate, the customer’s tolerance rate can be estimated as well and the time at which the response seems good. The constant connection in the right way builds the customer and service relationship and takes your business to the next level.
Which scale business does this help the most?
Marketing automation is one feature that’s basically a need these days for all the businesses no matter which type it is. If it needs marketing, then it needs automation. Because it not only saves time but increases efficiency to a whole new level. So a work that can be done in 5 days can be completed in one. Here, a lot of employment could put to rest and lot of money can be saved. This being automation, the chances of encountering errors is very low. So this would be beneficial for all those industries who are not in a position to maintain a high amount of employment. The small scale industries and the medium scale industries are remarkably benefitted through this. The small-scale industries that can pay for these subscriptions are considered to be highly beneficial by this.
How does it work?
When you come up with something on your websites and find a way to enroll potential customers into it, the tool takes in all the information into the CRM(Customer Relationship Manager). This information is then classified into categories and is saved. When you prefer sending them at a particular time, you can just schedule them for days to come. You can align them the way you want and send them at the time you want. You can add either of the marketing sources to send the information you want that has been store in earlier. It’d be best if you club the messaging, email and other social media sources at once and then send out. It would save time and work.
Which one should you go for?
So before you shell out your dime for this let me tell you not every marketing automation tool would be useful for every business out there. There are just certain tools that one needs for their business and they should know which one they need to go for. There are multiple automation Softwares that have different purposes. So you need to find the one that suits your business prospects. It’d be a good move to analyze and research on this first rather than jumping onto it without any awareness. As this might cause loss of bucks. So, understand the kind of tool that’d suit your kind of business and go with it. The future of your company would be in good hands if you find yourself the right kind of tools and operate the right way. Don’t mess up, as losing a customer is a lot worse than earning a new one.
Things to note:
Make a good analysis before stepping down to this
Start with understanding what all things can this feature do?
Understand the kind of business a certain tool deals with. Go with the useful ones, instead of wasting money on the useless tools.
Call for a team decision, multiple ideas and shared information go a long way in finding the right one.
Find your niche by analyzing the statistics received from these tools. So you can approach your prospects in an even efficient way.
Make your customers aware of all the information you have on them. Never use this information for your personal benefits.
These programs aren’t cheap so understand the right way to deal with this rather than just jumping for it. Be sure that you have a proper understanding on this and you know what you’re doing.
If you are confused and wondering how do marketers choose their digital marketing agency? No need to worry because there are a lot of other marketers and businesses are there also who are also confused enough about how to choose a digital marketing company!
The first thing that should pop-up in your mind while you go for an online marketing why you are choosing this digital platform? And on what digital way you are going to endorse your business? Digital marketing has become a trending way of utilizing the internet platform for the marketing or for the endorsing purpose.
Now the digital marketing platform has become so wide and is reaching to so many peoples that it has become a crucial part for every business to advertise the business and to grab the attention of a lot of people to their business websites. As the need to know the digital marketing has increased the people knowing this and establishing their own companies for the digital marketing purpose has increased. And in between all these comes the most difficult task how to choose the digital marketing company?
To make your work easy and more feasible we have written or pointed out some important steps that you should keep in mind while looking out for digital marketing agency:
EXPLAIN ABOUT YOUR EXPECTATION CLEARLY FROM THE CAMPAIGN: always make a list of all the things that you want from the marketing campaign and that you want your digital marketing agency should work upon. And include all the services that you want your digital company should work on. Before that your internal marketing team should check the list and differentiate it from what work can be done in-house and which should be outsourced. And if the digital marketing work has been distributed among the in-house and outsources you should be aware of how they are coordinating with each other. The services which a digital marketing agency usually offers:
Web designing and developing.
Email marketing
Social media marketing
Search engine optimization
Search engine marketing
Online advertising(PPC, Adwords, Facebook ADs)
Content developing or blogging
Along with all these, you should be aware of the fact that all these strategies will be successful only when they are able to reach to the audience. And to accomplish your objective it should your keen focus should be also on the following points:
Should attract the relevant traffic
Creating a brand awareness
Creating leads and converting them into effective customers
It is always preferred to have a long-term relationship with a digital marketing agency. As different digital agencies have their own in-house rules and regulations and tactics to accomplish the task if you keep on changing the digital marketing company it will be affecting your digital campaign. And even it takes a long time to cope-up and interacts with the new team. So, hiring the best digital marketing company becomes very important for any company as a long-term relationship can be maintained between both the companies.
As you will be working with a digital company for a long period of time then it becomes very easy for the digital firm to understand what are your needs? What do you expect? Working for long helps in getting necessary and the company would be working effectively towards your campaign to deliver the best to you. And an experienced and well trained in digital platform company will perform the best and deliver you the best by crafting the best strategy for your campaign.
Always check for your requirement and go according to that because there are a lot of agencies that are available in different sizes and shape and being specialized in a particular job. You have to check and filter it out which company you have to go for and you have to choose if you want a small group of people working on it or a big company people. It doesn’t only depend on how many people are working on your campaign you should also take into account how efficiently they are working for digital marketing is not an easy task to be done. A perfectly passionate and creative team can help you generate a lot of leads to your business.
BACKGROUND RESEARCH OF THE COMPANY: you have to dig deep to check the background of the company and to know how effectively the company works and is it able to deliver the relevant results to the customers. The furthermost important thing to check the Reviews, it is a very important step to remember while looking for a digital marketing company.
And the most trusted way for looking the rankings is the google rankings that pops-up as you search in the browser for that company. Other than Google there are numerous other sites which provide the insights, reviews, rankings, pros and cons about the company from people’s perspective. This digging into the company profile takes some time but it is good because it can give you a full view of the company other than what the company has to say about it. You can easily know the capabilities, how effective their work is, how they work, the quality of their work etc.
And even you can get to know their staff if you use LinkedIn for this purpose from which you can effectively know what is the working environment, how the company deals pressure, how the management is working etc.
Check the company sites and the social media sites of the company and check how people are following it what is the feedback they are getting. And see what the people have to say about it. Whereas it would be advantageous if you follow the company in the Twitter rather than Facebook because in Facebook there is a provision to clear all the comments that are negative but on the contrary, there are no such provisions for deleting the retweets. So it is preferred to follow their twitter sites and the customer’s comments on it.
Always cross check the agencies with the trade associations, Google comes as a savior to you for this as you can easily check about the company in Search engine and even you can check their website and can see how effective it is what are the portfolios they are working for and what are the companies they have already served for. And what are the reviews given by the customers about their work? And how it has improved their work. And while going through the website the important thing to keep in mind is how they have designed their website and what the unique thing that you can see in their website, not in any other websites and how they have maintained their blog who are the guest writers in it. Are the blogs and all write-ups on the blog are catchy and unique.
Check out for their competitive companies and then what is the difference between both the companies and what is the specialties of this company that is not there in their company. What is the difference in the ideas and the strategies that are incorporated by this company and not by all other company? And what makes this company stand where it is and why others are not there.
Check all the portfolio’s and the assignments completed by the company and compare what is the uniqueness and the catchy thing they have done to it. Because portfolios are the proof which tells us about the capabilities of the company and the potentiality of the company.
The recommendation is something which tells that the company is the has great reach and a lot of talent in it. Recommendations or the referrals basically mean your customer loves your work and recommend you to some other company to accomplish their works. Which shows you how effective is your work.
What are the tools and the certification they have got because most of the companies will have google and bing logo if they have the certification from the both! Whereas some agencies will have the logos of the paid tools. Which shows what are the advanced tools they are using.
Check for the clients who also hail from the same business background or from same business as you do. Cross check with them how they got the service and was it worth it or not. And was the business strategy was a success or not and helped them in gaining the profits.
ASK THE REQUEST FOR PURPOSE(RFP): Then comes the most important step ask them to send the Request for Proposal (RFP). This is the next step after you chose your right company for yourself, it basically tells more about their company and about the objectives that you want from them and the financial investments that you need to do in your business. It should keep a very realistic scope because you know the best what your company is all about and what the people you are targeting and what is the demographic regions. A good RFP includes the following things:
The positioning of your business and background
A summary of the works that have been accomplished.
Target customer details
Budget
Timelines by when they can complete the task
Details of the contacts for more clarification
Whereas the process of choosing the best digital marketing agency for your work to accomplish is really a great hectic task and which requires a lot of patience to research a good digital marketing agency. And even follows certain procedures to accomplish all the task. Patience is the only answer to all these.
We are staying in the era where the normal broadcasting has been taken up the digital world. And people are always in a need of a good and more easier form of technology which eventually eases their work. And the idea of being digital has been changed a lot of people preferring internet that in smartphone, tablets, desktops have increased a lot than the traditional ways of advertisement. But there is always a debate between the digital platform advertising and television advertising. And if digital marketing then, how to become an expert in it?
The tough competition between digital advertising and television advertising has been increased a lot. If we go on with the recent survey conducted in the USA the digital and TV revenue collected were both same and it was established that digital is working similarly as the television does. However, if we swap up to India here people watch and believe more on television than the digital. Whereas there has been individual growth in both the digital and television sectors.
IMPORTANCE OF DIGITAL MARKETING FOR ANY BUSINESS
The first and the furthermost importance of digital marketing is that it is very much cost-effective than any type of traditional marketing. Survey leads to say us that 34% of the companies have already started implementing digital marketing and it has been increasing year by year and day by day. And more than 72% businessman believes that the digital platform is much more effective than traditional marketing techniques and can enhance the business by 30% profits to it. And continuing the ad management and promotion in the digital platform helps the business to get more than 80% of the profit.
In a survey conducted by Hubspot, we found out that the cost per lead for across 350 companies the average was being determined to be approximately $200. And all the statistics shown depends on the type of industry, the size of company and revenue generated. And much larger the company is more investment they do in generating leads. The companies and their investments in digital marketing campaigns in Million Dollars are listed below:
WHY IS DIGITAL MARKETING IMPORTANT?
The electronic channel has nowadays become very broad and wide and is being used by everyone. If we take the case of USA where the people viewing TV and people using mobile phones are the same but it is a bit different scenario in India. Here there approximately 183 million homes in which 900 million people watch TV and the total household would be approximately 243 million which means the future of Television in India is very bright which may increase up to 65 million more. Similarly, when we jump towards present day’s digital scenario in India there 650 million mobile users out of which 300 million are the smartphone users and 350 are feature phone users. And these feature phone users are also converting to smartphones according to the statistical review as there a lot of provisions provided to people who have smartphones can access it like cheaper data packages, unlimited calls, 1GB data per day etc.
However, in India, it is always a tough competition between TV and digital platforms and from past few years it has been seen that there is a huge increase in digital marketing campaigns in India. Which, initially creating a very good market base for digital marketing in India. And experts say that in coming future there will be a huge increase in the digital marketing campaign and people will turn more towards digital media than television.
And the advertisers have started using Television campaigns and digital platforms equally from past few years the investment of the digital media platform has increased a lot. Considering an example below:
One of India’s top rate retailer Future Group who has 250+ stores in all over India in 120 different cities and towns and has been investing a huge amount in the digital marketing campaign and believes that marketing of digital platform will increase the endeavoring chances of their business.
The Digital head of future group Mr. Pawan Sarda says, “ digital platform is the best for any company to connect with people and mostly when the languages are different. If we have to connect to Telugu or Tamil or Marathi people at a time then digital media is the best thing to connect with people easily where we face a language barrier”. Because of all the significant reasons Future Group has started investing more in digital marketing. At first, before 2-3 years they used to invest 2%-3% only in online marketing whereas now it has increased to 18%-20% investment.
And they are investing as much as possible until the digital media works as a relevant gateway for the ad campaign. They even conducted FBB’s “ World Shorts Day” in digital media for the customers under the age of 30 which was a huge success and was repeated several times. Similarly, “National Jeans Day”, “watch now buy now” initiate where also a big success on the digital platform.
ASPECTS FOR HAVING A GREAT DIGITAL MARKETING SERVICE
GIVING EQUAL OPPORTUNITIES TO ALL BUSINESS: digital marketing offers equal opportunities for every business. Now everything has become very advanced it’s not more like the old system where only big companies and businesses were able to embrace the marketing opportunities. The digital marketing platform is now open for all it irrespective of whatever the type of business is it helps in promoting the business and driving the traffic towards it.
Now the small-scale industries and startups can easily do marketing of their business through the digital platform that too which is very cost effective.
The most important thing of digital marketing is the ability to manage and provide the correct digital marketing service with customer care services.
DIGITAL MARKETING MORE EFFECTIVE THAN TRADITIONAL MARKETING: there has been a 40% growth in the sales of the companies those who did promotion for their business on the digital platform. Digital platform allows everyone irrespective of what business they are doing and whether it is a small or big or startup company to do online marketing. And online marketing is the cheapest one whereas traditional marketing is the costliest medium of marketing which moreover could be afforded by the big companies or industries only.
And as the survey did by DemandWave shows that email marketing tops the position by generating the highest amount of leads followed by organic search and social media. And all this at a very less cost.
DIGITAL MARKETING GENERATES HIGHEST CONVERSION RATES: the main aspect of any digital marketing campaigns is to drive the maximum number of people to your website and generate leads. This is not that end converting those leads into effective customers is the important task for any business. If there will be no conversion from leads to customers then the digital marketing strategies and the amount will of no use. That’s why every company who chose the digital platform for their marketing purpose run behind conversion rate optimization or CRO. According to the recent survey conducted by Ascend 2’s it was found that the leads generated by producing effective content to get highest conversion rate is shown below:
GENERATES REVENUES AND HIGHEST ROI LEAD: along with the best conversion rates generating highest revenues on the investment made in the digital marketing is also an important aspect. Because it’s not that just invested in a marketing strategy generating highest returns is also very important because that is where a company relies on and knows whether it is in profit or in the loss. The business person can know whether the company is in profit or loss and if profit then by what percentage. And by using the digital platform a company can easily have 3.3 times better revenues than the previous one.
Digital marketing provides a wide variety of better and bigger strategies and targeting every place both the nearby localities and abroad. And it will work as a rocket fuel for the development of small-scale and medium ventures. Below is the survey conducted by DemandWave about the channels which produce highest ROI :
There are always a lot of important factors which makes the digital marketing campaign a profitable one these includes the Search engine optimization (SEO) services, Search Engine Marketing (SEM) services, pay per click, email marketing, social media marketing (SMM) etc. The answer to how to become a digital marketing expert? The only answer is by making everything transparent and showing the straightforwardness, which is the only way to track and monitor your business with increasing the number of customers and profits to your business.
