The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.
How do I start a career in digital marketing?
First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.
If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.
Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.
Source: Coursera
Source: simplilearn
Source: Udemy
All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.
As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.
Source: Google
What are the types of digital marketing?
SMM
Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.
It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.
SEO
Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.
There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.
SEM
SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.
In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.
CONTENT MARKETING
When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.
To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.
PPC
As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD
EMAIL MARKETING
If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.
It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.
AFFILIATE MARKETING
Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.
What skills do you need for digital marketing?
If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.
TRENDING TOPICS
The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.
CREATIVITY
To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.
DEEPER KNOWLEDGE
In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.
EXECUTION AND ANALYZING
Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.
Does digital marketing pay well?
Source: LinkedIn
Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.
Source: Statista
As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.
The following are the jobs in Digital marketing sector with the salaries.
Content marketer – 1.2 LPA-12 LPA
SEO- 1.8 LPA to 24 LPA
Digital marketing executive- 3.5 LPA to 24 LPA
SEM- 1.8 LPA to 18 LPA
Digital marketing manager – 4.2 LPA to 18 LPA
Social Media Marketing Expert- 4 LPA to 4.5 LPA
Digital marketer- 4.5 LPA to 12 LPA
Analytics- 6.5 LPA to 10 LPA
All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.
How do you create a digital strategy?
Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.
KNOW YOUR GOALS
Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.
HAVE A CONTENT STRATEGY
According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.
MAINTAIN A CALENDAR
Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.
KNOW YOUR CHANNEL
For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.
Keynotes
So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.
If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.
There is always a debate going on between the Mass marketing and the niche marketing to select which is the most effective way of marketing that will help in advertising in both the ways: in digital media simultaneously it should work out in the traditional marketing technique. However, mass marketing is inclined more towards Offline media or traditional marketing. Whereas, niche marketing is lent towards the digital platform or digital marketing. The marketing predominantly is of two types till now so as the methods, which filters out to be Niche marketing or Mass marketing.
Let’s have an in-depth analysis of the marketing method and know more about it.
What is mass marketing and niche marketing?
Mass Marketing
Mass marketing is the full opposite of Niche Marketing. Here, a single person deals with the whole and larger group of people or a company. On the other hand, we can say mass marketing as something which can be denoted as the marketing strategy that incorporates mass media and the huge distribution. Which directly gives a conclusion that you are targeting each and every sector and all the demographic regions.
The mass marketing only targets a group of people or you can say the mass, this derives actual meaning that relies on its name. Reaching to a huge number of audience, exposure of the product in the market to as many customers as possible, the sole aim is to target all the users and have a larger amount of sales or buying for the products. Its motto is a huge amount of sales at a low cost and providing all those kind of services which will appeal to everyone who is in the market as well as the customers.
This strategy is usually included by all the big and top corporate companies and some of the well-known brands such as Coca-Cola, FedEx.
Niche Marketing
Niche marketing focuses only on a specific product first. So, the niche marketing strategy targets the small, specific and well-defined portion of people which you target include only those who are already in your list and are the target people. Organizations adopting these techniques are known as the concentrated or focused way of marketing. It first identifies a specific segment and then makes a strategy according to the market need, habits and preferences.
Niche marketing is very precise you can target all those people whom you want to reach. You can get the customers under different categories like based on the demographics, habits, hobbies, occupation, interest, digital platform searches etc. all these factors help you knowing who are your target customers. Every single Niche marketing supports specific features of the product which includes things like design, the price of the product, the quality of the production and all the demographics that the company wants to reach.
The products or the items that people usually include in Niche Marketing basically include things like dermatitis, dandruff or acne, the products related to fitness in which some products that are only related to a specific body part, it also includes clothes which involve clothes for a specific body part or clothes for a specific occasion like wedding, party, officewear etc. and for all those customers who are budget conscious.
Mass Marketing and Niche Marketing- which is good for Advertising
Mass Marketing is hugely incorporated by those companies which are big or we can say it as the MNC’s, all those companies who are huge and can invest a lot of amount in Marketing in all the channel’s possible. The FMCG’s, consumer durables, all these types of services usually use this mass marketing method.
Advertising aspects of Mass marketing
Even the smallest things like pens even have a brand like Parker, Fountain etc. not only this company most of the pens company do mass marketing to reach the people. This involves all those small items such as Detergents, shampoos, soaps, toiletries etc. these all are the basic needs of a human which hugely do mass marketing to reach a lot of people. A lot of Deodorants, perfumes and some of the personal hygiene things use mass marketing to reach all the people. But it requires a lot of money to be wasted for all the advertisement on the TV, hoardings, banners etc. Mass marketing requires a lot of money to be invested, as it for the large scale and the whole market use it.
Source: Statista
The big company like WalMart, Amazon, Kruger etc incorporate these services. Until 2016 Walmart was leading in Mass marketing followed by Costco, Kroger, Amazon, and Walgreen’s. In the year 2017, Amazon tightened the seat belts and started investing more in mass marketing and stands in the first position in Mass retailing all over the world. Amazon topped the board and became the top company to invest in Mass marketing followed by WalMart, Liberty Interactive Corporation, target corporation and so on. These are all the top companies who have that much capital which they can invest in Mass retailing to get results from all sectors.
On the other hand, we can say that Mass marketing is like the traditional way of marketing, however, Niche marketing is majorly digital marketing. Mass marketing is usually opted only by those companies who have a lot of capital to invest. Which is not possible in case of the small industries or those companies which are still budding and are in a long run to reach that place. These type of companies can’t invest so much in Mass marketing that then these companies have to turn towards Niche Marketing.
Niche marketing aspects in advertising
Niche marketing needs very less amount to be invested in the advertisement these days it can be achieved only through Digital Marketing. While we say digital marketing this includes a lot of things involved like having websites online, content marketing, Search Engine Optimization (SEO) etc. These all are a lot of things that create a hype for you in the market. Digital marketing doesn’t involve a lot of capital to be invested, you can promote your brand according to your budget. There is no limitation, here you can target the users according to your budget.
This type of marketing is being incorporated by all the Business people nowadays. It is similar to investing in those where you have to believe that people will revert back. Digital marketing and investing in digital marketing will increase the audience rate at a huge range. It is the best way of investing and getting back a lot of traffic. However, this also includes a lot of strategies and tactics that should be incorporated to get the desired result.
A smart way of investing and grabbing the audience attention and making them permanent users is not that much easy, it includes a lot of marketing strategies to be done. Eventually, if you have to go to Digital marketing agencies to fulfill this whole Digital Marketing aspect. Digital marketing agencies are the right place who can deliver you the result. While the top companies already have their in-house Digital Team ready, who grab the audience attention in the online or the digital medium.
Targeting the audience and making them into the permanent subscribers is what the niche marketing does, with investing as much is your budget is and according to your need. So, it is advised to have a niche marketing for any scale of the company not necessarily small or big it is open for all. However, Mass marketing is just for the big companies who can invest a lot.
How to differentiate mass marketing and niche marketing?
Niche marketing and mass marketing can be understood much better when both are compared and explained together because niche marketing is the complete opposite of Mass Marketing.
Lets us know more about these both with Examples of Mass marketing and Niche marketing!
Example of Mass Marketing
Niche marketing targets only small groups of people and all those people whom they think to be loyal customers and will get the returns for sure. However, when we come towards the Mass Marketing it is like burning all your money in advertisements. Mass marketing is like the standing smack in the middle of the huge park. Then you pile up all the denomination of the currency in the large ground and then the mass marketing person comes and sets all the currency pile in the fire. This huge fire lit in the middle of the park will grab the attention of a lot of people and those people will start thing something huge and big has happened and get curious about it.
In this lit fire, the mass marketer will try to make the users more curious about the fire, just by spreading the rumors that: burning the pile will generate a huge amount of smoke which is very good for health release a kind of gas which cures some kind of health issues. This scenario is what the Mass Marketer showcase the customers, to which people get excited and fight to try it first. This smoke plus rumors spread slowly and capture the whole park and everything becomes smokey. Similarly here the park is the whole area that the marketer targets, smoke is the ad of the product that the marketer sells. This is the whole way how Mass Marketing works.
Example of Niche Marketing
However, on the other side when we come towards Niche Marketing, here the marketer takes all the currency piles and goes to all those customers who are his loyal customers and make sure the customers purchase their product at any cost, and then the Niche Marketer will set the pile of currency on fire. He does all the previous research about the customers and their interest, hobbies, and habits, then targets those people who are someway related to the product that they want to sell. Which means here the marketers will target those people who want the smoke to have good health and cure all the health issues. As the marketer here targets people and usually are smaller in size, people who want the smoke will get it.
We easily get to know which is the best marketing technique is best for the type of business. But according to me for any type of business, it may be but Niche Marketing is the best way to get a huge result out of a small investment.
Advantages of Niche marketing and Mass marketing
Niche marketing
It is considered the best way of marketing and it is one of the cheapest ways of marketing. Marketing strategy differs with the money you want to invest for your business branding. The audience gets trusted emails and endorsement for the brands. However, this also involves a lot of background of investigation like in Niche Marketing the digital agencies target those people who will for sure buy the product, or those who have the keen interest in the product. In that limited investment which you can spend.
Mass Marketing
This is basically for the Big MNC’s those who can invest a lot of money in marketing. This includes all type of marketing strategy starting from hoardings, billboards, TV commercial etc. This includes all the FMCG items like daily use items soap, detergents, toiletries etc. all these things have a huge branding and extract a lot of traffic from the Mass Marketing. The marketing facility here holds a good hand in advertising the daily used items as people will obviously buy it. So, the top companies target every sector people and opt Mass marketing for this.
Conclusion
At, last we can conclude that Niche marketing is for all the brands and companies who want to make a mark and want to drag the customer’s attention and which can only be achieved through Digital marketing. On the other hand, Mass marketing is incorporated by the big MNC’s who can do the traditional way of marketing.
It is up to you what you want to include in your marketing technique to grab the audience attention. But my personal suggestion is Niche marketing which saves both your times and money!
“It is the HOLIDAY season, and the fun has begun!” To make everything easy for the marketers we bring you the best holiday marketing ideas which include all the social media marketing for holidays that will make customers go buoyant.
The onset of festive season fills everyone with ecstasy and frenzy. People wait for the season, loosen their purse strings and go on a shopping spree. Similarly, the marketers crave for the best holiday marketing ideas which make the users crazy. Shopping, these days is nothing less than a marathon. All the brands – big or small vie for this and compete, trying their best to make the marathon easy for the people by making everything available to the customer in the easiest possible ways. People, being shopaholics, find it difficult to resist their urge to buy the products and easily succumb to the fanfare and influence of advertising campaigns, that is so very enticing, they just can’t be ignored.
HOLIDAY SEASON
Online marketers are gearing themselves up as the two major festivals – the Black Friday and Cyber Monday are just around the corner. The opportune time to grab the chance, become a maniac and make some money.
In this article, you will get to know some of the most alluring and insane ideas to drive a lot of traffic to your website and increase the sales of your brand. Do every possible thing that will bring you profit and propel the customers to buy exclusively from your brand. Who knows, maybe this is your chance to make your mark in the market!!!
After conducting a thorough research, we made a list of marketing ideas – tried and tested, which, if implemented in your business, are sure to usher in immense business and positive result:
LANDING PAGE
If you have an e-commerce business and everything works online for your business, the most important thing in a festive or holiday season is the landing page of your website. Yes, because this is the first thing that a customer will see after logging into your site.
(Source: invescro.com)
First and foremost, having a long and amazing landing page transforms your viewers to customers and your customers to loyal subscribers. Customizing your website according to the viewers and subscribers is very important. Always keep yourself at the place of your customers, view things from their perspective and design everything as how they would want it to be. Check for all those things which a customer would need in this festive season; giveaway all the deals on those products and flash out the items on your landing page.
(Source: invescro.com)
However, when it is the holiday season, the landing page must be very attractive for showcasing all the discounts, coupons etc., being offered on various brands. It is also important to remember that the landing should be decorated or made according to the festive day. For the upcoming holidays, i.e. the Black Friday, Cyber Monday and Christmas, which are knocking at our doors, these ideas will work wonders.
PROMOTIONAL EMAIL MARKETING
(Source: Pinterest)
An email consisting of some gift guides to customers is bound to increase the sales by 48%. Woo! With Black Friday and Cyber Monday on the cards, it is a great chance to lure the attention of people to your brand. Unmissable, Isn’t it?
(Source: Pinterest)
To add a boost to the already existing subscribers’ list or the already existing list of trusted customers, go for this technique. Try to create a scenario of urgency among the people and make them feel that if they lose this opportunity, they might not get another one. “Buy it from us…Buy it Now” kind of an email marketing. This will induce them to buy the products immediately from you. In an analogous way, improve the offerings for your brand by creating this feel in the minds of your customers. Whenever they have a look at your offers, they would feel “Oh My God! What an amazing offer. I cannot afford to miss it.”
(Source: Pinterest)
Boosting the subscriber’s list or already the trusted customer list is very important. Always create an urgency among the people and make them feel that if they lose this they will not be able to get another. Show the urgency to people and make them feel they will lose something if they don’t buy from you, in a similar way improve the offerings for your brand through when the customer will take a look at it they will feel “How can they miss it!!!”
(Source: Pinterest)
You can use emails to target various people in various methods. For example, if you run a clothing, cosmetics or footwear business, you can target separately for both genders. Like, you can send discount coupons on cosmetics, clothes, accessories, footwear etc. to women, or provide discounts on brands – exclusively the brands’ women go crazy for. Similarly, for men, you can offer discounts, coupons on products like clothing, footwear etc. If you concentrate specifically according to the customers’ choice, the results will be quick, huge and profitable.
SOCIAL MEDIA CAMPAIGNS
This is a digital world and social media is an indispensable platform that plays a key role in building up the reputation of your site in the digital world. You only need to make judicious, effective and wide use of this platform to reach out to most of the people, thus enhancing your outreach and getting in a lot of positive clients.
80% of the consumers active in the digital media are always on the lookout for the latest trends. They keep a constant eye on the discounts, coupons, etc. is offered. It is quite easy to catch their attention and attract them to your website.
Facebook
(Source: Facebook)
(Source: Facebook)
(Source: Facebook)
The above are just a few of the examples of the Facebook campaigns. These ideas can be adapted to draw the attention of your valuable audience. Video content is another feature that can work magically in Facebook marketing, because people, rather than browsing the contents of the offers, easily get attracted to video content that is much more appealing to the eye. You can personally reach out to your exclusive customers, who, you feel are the main target audience of your business and draw in a lot of business.
Instagram
(Source: Instagram)
(Source: Instagram)
“Pictures speak a thousand words”. The best place to promote your brand using pictures is Instagram. Gif’s, pictures work like magic on Instagram, and Instagram stories are not only easy to upload but help a lot in improving your brand and spread the word. People these days are much fascinated by Instagram stories, which are a rage, especially with the younger generation and a great tool for improving business. Summing up everything we can say that Instagram helps imporving the business.
(Source: Instagram)
Twitter
(Source: Twitter)
(Source: Twitter)
Twitter is an online news and social networking service, wherein people post and interact with one another through messages. These messages or so called “tweets” surface around a lot of topics ranging from entertainment to news, from sports to politics. People browse twitter hashtags to get complete stories on the latest news, events or trends, and even to find people, photos and hashtags on any topic under the sun.
This is the best place where you can flaunt your advertisements for free. Contests and campaigns in twitter reach out to a huge audience base. People’s tweets and retweets reach all over the world and most importantly, you can target the people you want.
Pinterest
(Source: Pinterest)
(Source: Pinterest)
It is another social media platform which has been gaining popularity, with a lot of users turning towards it. According to statistics, the maximum number of users on Pinterest are women and it is also found that before buying anything on the e-commerce site or elsewhere, people visit this social media site and then decide to make a purchase from any of the places.
(Source: Pinterest)
HASHTAGS
Hashtags are very important in social media campaigns. Use hashtags that are related and try to create your own hashtags. The hashtags you create will have a wide outreach. Hashtags help in getting your advertisements and contents across to your viewers and are very popular on Twitter and Instagram. Using hashtags is highly beneficial for the growth of your business.
The popular hashtags that you may use are #BlackFriday #BlackFriday2018 #CyberMonday #Christmas #Christmas2018 #wishlist #HolidayShopping etc. These hashtags are used by a lot of audiences during the holiday season and if used well, can promise to gather a lot many viewers.
HOURLY DEALS
Hourly deals in the e-commerce platform give thumping results. People like to shop a lot during these short periods of time and the rush is huge when offers are made on an hourly basis. For example, you can offer three different deals in three different timeframes. Like, in the first hour, you give deals for electronic goods, then the next hour, you give deals on clothing and then, on the third hour, you give deals on kitchenware. This works like magic and paves way for a drastic increase in sales. The crucial thing to remember here is to offer this facility to your exclusive subscribers. In this way, you can increase your subscribers, as well as your sales. The number of sales is sure to touch the sky.
(Source: express.co.uk)
You should also make sure that you connect with your subscribers at regular intervals of time and make them aware, using emails. Preserving the mails of the subscribers and users comes in very handy here, as, during the holiday season, you can convert these leads to customers and the customers to subscribers. This will immensely help you extend the horizon of your business.
(Source: Dell)
DEALS EXTENSION
Extending the deals past the holidays is a tried and tested method and gives the best results. For example, if your deal is until Cyber Monday, try to extend it for a few more days, not necessary until Christmas. All the same, it can be extended by a day or two. This way, you would extend your reach to customers who have missed the deals and the deadlines and are thus left disappointed. They would only be too glad to grab the second opportunity. Thus, your business is also happy
(Source: Shopify)
Usually, there is always a huge rush during the festive season. If you extend the deals by one to two days, the customers would feel happy and you can get customers post-holidays too. People normally skip a lot of things just because of the festive rush and their busy schedule, if they find deals lasting long, this will add a lot in converting the leads to subscribers or loyal customers.
This will help you maintain the scarcity and exclusivity of your promotions and people will feel the difference and consider you to be unique and exclusive. Give the stress and make it look catchy on the days which you have extended.
(Source: Studio Yoga)
Thus, the customers who have missed the sale and the amazing deals can still shop. This would make the customer feel they haven’t lost the chance to buy the products with the same deals, discounts etc. As mentioned this, will make you the talk of the town and make your brand a known brand in the mindsets of the viewers, and people will remember you for a long time.
VIP DISCOUNTS, GIFT CARDS, AND HOLIDAY COUPONS
VIP Discounts are for those who are your Pro-Subscribers or who make a lot of purchases from your online websites. These are your most prized, valued and loyal customers. Make them feel more special and provide them with extra discounts. This can make them feel much exclusive and, there is an increased chance of such customers buying more than the quantity they had planned in their minds – maybe even double, for personal use or for gifting purposes.
(Source: Canoga Park)
Give such exclusive discounts only to the top-end buyers and not to everyone. This would make them feel special and stick to your brand out of loyalty.
You can even surprise the top buyers with gift cards – virtual, physical or even both. This works like wonder. Not only do you gift them, but instead motivate them to gift to their near and dear ones in the festive season. Make them realize that these are the best gifts which they can gift to their family, friends or anyone special to them in these holidays.
(Source: Fanjoy)
Who says we can’t apply the offline tactic online? Of Course, we can. Other than normal coupon codes for discounts, you can go a step forward and gift a holiday trip. You can make a list of your active customers and encourage them to buy and grab a chance to win holiday tickets. Holiday season and holiday tickets? What more would one want? You can even select your top loyal customers and offer them a free holiday trip, with a written personalized note to make them feel even more special. This might not show an immediate result but would be cherished by them for a long time and thus give you a long-lasting output in the long-run.
KEYNOTES
More than these, the human touch – a peppy greeting, a wish from the heart, and a beautiful smile would go a long way. Don’t forget to greet them or wish them this festive season. It will delight them. Always try to make your customers happy with your creative ideas. By this, not only would you make your customers happy and gay, you yourself will stand to be benefitted and gain profits. Make sure to implement all the ideas wisely.
Happy Holidays!!!!
Enjoy it with loads of Fun, Laughter, Celebrations, Gifts, and Smiles. ?
Content Marketing Strategy is not just for only one field “software”. It is for every business person who has his own business. Making his business active on the internet platform has become mandatory. Whereas, developing a content marketings strategy that is the same in every sector is not the thing. Various sectors have their different and own marketing strategy. Below are some of the important sectors and the content marketing strategy to be followed.
Content marketing strategy for B2B
B2B content marketing Strategy means that you not targeting the common people to visit your business. Instead, you are targeting those who have their own business. These are the people just like you and are the decision makers of their own company. To build up their company they must have read a lot and are active on the online platform. These people are tired of the robotic writing and are looking for something new and good.
It is always recommended to impress them with something which is unique, maybe in a humorous way rather than sticking to the old methods of using complicated vocabulary and professional language. Try to tell the things like storytelling but with added humour in it.
When it comes to B2B marketing email is the most effective way. A business person relies upon and uses emails more. The survey even says that in B2B marketing- proceeding through email marketing is the best thing that you can do. Even 53% of the b2b marketers claim that email is the most reliable and can help generate more leads.
Having a personalised email marketing list for every business person and using it to segment the list is the key to win in email marketing strategy. Creating the specific groups and introducing new and customised things to impress the B2B people. Target different people in different roles this helps you generate leads covering all the roles.
Content marketing strategy for e-commerce
Having a great content is the valuable thing in the internet platform. When it comes to e-commerce and selling products on the online platform content is vital for e-commerce. Whereas, content alone can’t drive a lot of people to your website. If you think that you can drive a lot of customer’s- yes! you can but just the passive customers to your account.
If you want all the active customers to your site then it means using the essential tools, and communities to drive the targeted customer’s. Try to create the interactive and exciting experience for your viewers. You should follow the things like:
Use the blogs on the website to write about the different products and its usability. Because Blogs are the thing in which you can write about your product in details. Not only about the product it even increases the pages while Google indexing and this helps in improving the search ranking.
Checking the reviews is a great quality of an e-commerce person: Checking the reviews which are bad and trying to overcome it. Always put yourself in the shoes of the public and let the public judge you. It becomes very important to respond to the customers’ feedbacks which can be both positive and negative. Because this action will show that you are interested in their queries.
Make everything easy for the customers by giving them the right guidelines at the right time.
Content marketing strategy for real estate
Content for the real estate marketing doesn’t just require the words. It requires all types of the content that is: Written content, Visual content and Video content.
In the written content you should add all the things about your business like from where you have started? The story of your brand. What made you so passionate about the real estate business? Not just that you can also add the client list and the projects that you have accomplished including the detailed customer experience.
Keep your partner’s list and their story behind, the challenges they faced to come to this point. Success stories always impress the viewers. Apart from this add the geographical location and describe the services and facilities that you provide. Share the trending industry news and day-to-day varying price in the real estate business.
While going to visual content- infographic is the crucial thing. Highlight you recent survey by using the infographics. Property photos that contain the business statistics and staff photos and their area of specialisation. Slideshows of your projects done and market information and marketing guides.
Video content is the best for the real estate business people. You can open your own Youtube channel where you can have different video content. Can add the videos of the homes that you have build like the “virtual tour of home” which attracts the people. Interview with the happy clients and staff member attract the audience attention.
Below is the search matrix for developing a content marketing strategy for different sectors
(source: Smart Insight)
Content marketing strategy for restaurants
Content marketing done rightly for the restaurants will drive customer’s- if we provide them with the things that they like and value, which people will remember for a long time. By developing a content marketing strategy you can develop a relationship with your guests and you will become one of the trusted resources. This helps your restaurant to become just more than a logo and some coupons in the mail.
Start writing a blog it helps in empowering your reputation on the market. It creates a pathway for the traffic to come to your business. Write about your self how you started, your success story. Not only concentrate on the business, news, upcoming events etc. In the blogs sometimes try to share the content like the recipe of secret sauce, new recipes and secret ingredients that keep the people stuck to your website.
Try to create the cooking videos with new recipes. Which is not much long just 30-60 seconds and every time with new recipes and tips and tricks. Getting personal with the people is the key.
Content marketing strategy for Healthcare
Content marketing in the healthcare industry includes different type of contents to be written just in one Genre. Whereas, most of the healthcare companies don’t know where to start from, how to start and what should they write about.
The first and foremost thing is having the web pages that are data-driven. Being a healthcare service means the hospitals and hospital usually have all the data of the patients and their health history. You can use this data in your blogs to support the claims and help the people understand it better. Because people will understand easily if the content is being related to a case study.
As it can be said:
“If a content has the potential to drive thousands of audience then an Infographic has the potential to drive Millions”
These visuals give a rich and an attractive look. It delivers a lot of information in just an image in an easy way. Not just the infographics even the video contents these two things support the written content a lot. Videos are very engaging and attract a lot of people.
These steps look very complicated but while executing it is very simple and easy.
In this progressive world of cut-throat competition, one can’t afford to be left behind. One crucial parameter of always being in, and winning the rat-race is to go with the flow – be tech-savvy and constantly upgrade oneself. One has to keep abreast of the latest happenings and also be open to learning. Yes, learning is a perennial activity. The technological age is no less than the age characterized by ‘Survival of the Fittest.’ One has to constantly sharpen his/her axe.
Learning the latest know-how, imbibing advanced skills and gaining knowledge is not only mandatory, but also expensive. Well, if you have the zeal, nothing can come in your path. Knowledge is Power and we show you how you can amass it without spending a single penny. Sounds interesting? Doesn’t it?
In this article, we enlighten you on some of the best e-books for digital marketing trends that come free of cost. All you need to do is just log in, download the e-book; Hey and Presto! You have a plethora of knowledge before you.
All the e-books for digital marketing mentioned below are recommended by top digital marketers and will help you unwind various aspects of digital marketing trends.
COMPLETE GUIDE TO SOCIAL MEDIA FOR B2B by Salesforce
Social media is a lot more than just making friends, poking, tagging, uploading images and videos etc. In fact, social media has changed the way of conversation, most importantly in digital marketing. The effect of social media is enormous when we opt for the B2B marketing.
Marketers are now focusing on Social Media, because people all around the world connect with each other only through social media – Yes, the reason as to why businesses are shifting their focus more towards Social Media!
Social Media is a widely used tool, with the help of which, marketers easily connect with their clients, involve in regular conversations and interact seamlessly.
Navigation in Social media can be quite difficult and challenging. To ease your work and help you wade through this difficulty, Salesforce has come up with this e-book for digital marketing. An e-book that gives tips and tricks on how to work on social media, and how to leverage your social media campaign.
The e-book throws light on the metrics which is required to be tracked, the content that is appropriate for the work and that can support all platforms. Most importantly, how to grab viewers’ attention, and how to convert viewers into customers, through the medium of social media.
DATA DRIVEN CONTENT MARKETING by Uberflip
(Source: Uberflip)
Content marketing is very important and plays a pivotal role in making any digital marketing strategy successful. Content marketing is not so easy as it appears to be. In fact, it requires proper strategy and planning and one should understand the deeper concept of content writing in digital marketing trends.
Knowing data analytics and implementing it in work is extremely crucial. Analytics doesn’t only help in making the right digital marketing decisions, but also helps in deciding whether the content you have written is performing, underperforming or overperforming.
In Data-driven content marketing e-book, you can learn about the content in detail – What is content marketing, how to write, what to write, etc. The e-book for digital marketing also contains information on how to create effective content.
This e-book focusses on an in-depth study of content marketing and the strategies involved in it.
BEGINNERS GUIDE TO SEO by Moz
(Source: Moz)
Moz provided one of the best e-books related to the latest trends in digital marketing. It provides some of the best SEO tools that help in various ways. This Moz Beginners guide to SEO e-book is not like any other usual e-book for digital marketing, it contains the important topics in the form of articles. When you browse through the e-book, you can easily understand the concept as all the articles are arranged in the form of topics.
There are a lot of e-books for digital marketing that are available for free on the internet platform. The Moz e-book has been read by millions of people n number of times. It is the best e-book available for beginners in digital marketing.
This e-book gives full details about the major topics in digital marketing that is SEO or Search Engine Optimization. You can learn all the strategies that should be implemented to make a website rank higher than the others and make it search engine friendly. This also includes information on topics like how to increase interaction with people, ow to improve rankings, how to use the keywords and why is content so important?
HOW TO BUILD WORLD CLASS INTERNET LEAD GENERATION PROGRAM by Peter Geisheker
(Source: FreeEbooks)
Every marketer’s dream is to increase the number of leads. This “How to build a world-class internet lead generation program” is the best e-book on digital marketing trends and focusses on how to increase the number of audience for the business. Not only this, the greatest challenge lies in converting leads to effective customers.
This e-book for digital marketing explains everything in an elaborate way. It focuses on inbound content marketing, and the different ways we should opt to make effective content that will attract targeted customers. In this book, you can find the various tricks of the trade like remarketing or how to adapt it to increase the lead generation and how to use social media in promoting the same. These are just a few of the important tricks that are mentioned in the book.
The Author, Peter Geisheker also wrote details about internet sales funnel. You can learn how to advertise on the Internet platform and engage people and drive them to your website. This e-book also contains detailed information on how to use a dedicated landing page in sales.
TOP 25 SOCIAL MEDIA STRATEGIES by Buffer
(Source: Buffer)
Social media is considered as a major base where people across borders connect with each other seamlessly. After all, the world is now reduced to a global village. Marketers turning towards social media has become a regular practice these days. To concentrate on social media, it is essential to come up with good strategies and take careful steps.
Retracing our steps and going back a few decades from now, we understand that Social Media was not so popular and marketers never concentrated on it. Back then, people had the impression that social media marketing meant working in a new territory. Now, working in this territory has become highly essential.
Finding the best e-book for digital marketing trends, that too in social media is a bit difficult. To make things easier for you, we help you with this e-book, that consists of the top 25 social media strategies, which are filtered out from all the top-rated blogs on social media. All these 25 tricks are tried and tested, and only then rated as top social media strategies.
THE OPTIMIZATION SURVIVAL GUIDE by Optimizely
(Source: Optimizely)
Marketers get a better overview of “What are the customer needs?” and “What is it that they want?”, with the help of optimization and A/B testing. The main aim is to optimize the conversion, which is not a cake walk.
A lot of testing and experimenting is required. The optimization survival guide e-book for digital marketing contains complete details on how to achieve a conversion. It contains 30 best and top-rated tips from top marketers, who can show you the path of “how to become a successful marketer.”
The e-book contains tricks on how to sidetrack the roadblocks and helps to take the testing or the experimented program to the next level. It even tells what you must expect when you go for a certain optimization strategy.
This e-book helps you analyze your strategy and trail a hypothesis from it. This helps in building the best version of testing.
50 SHADES OF GROWTH by Sid Bharath and Danny Halarewich
(Source: Lemonstand)
This book titled “50 shades of growth” is one of the best e-books on digital marketing trends, tailor-made for digital marketers who are into the e-Commerce business. The book is all about e-Commerce and is very useful for the e-Commerce business.
This e-book for digital marketing contains 50 top rated tips and tricks on e-Commerce business growth, which helps to elevate your brand to the next level. The book contains all the steps explained in a detailed and easy to understand manner.
The tips mentioned in the e-book are well tested and applied by experts who have got the best results and have grown from scratch to being one of the top e-commerce companies. It even provides many wonderful tips, that you can experiment with, and implement.
You can also find a full list of optimization and marketing tools. Interested people can get good deals on the tools and users can use it.
HOW TO GENERATE LEADS USING INFOGRAPHICS by Hubspot and Piktochart
(Source: Hubspot)
Creating content that attracts users’ attention is important. Making this step work – infographics, visual contents, graphics, data, graphs etc. is very crucial to implement, as this can improve the conversation with the viewers.
Infographic itself doesn’t work all the time. Without a perfect working strategy behind it, the idea of infographics may fall apart. To overcome this, Piktochart collaborate with HubSpot to make this happen.
In this e-book for digital marketing “How to generate leads with infographics?” you will find 11 crucial tips that will help to improve your lead generation by using infographics. This ebook is considered to be the best e-book for digital marketing in generating leads.
You can easily learn how to write content in the form of infographics, how to optimize infographics for a social media campaign, and also get a clear idea on how to pitch infographics to media and come to know the outlets that are content curated.
CONVERSATION NOT CAMPAIGNS by Marketo
(Source: Marketo)
Conversation not campaigns is the e-book for digital marketing that gives a detailed information on topics like “how to conduct email marketing?” Opting for the old technique “batch and blast” is not ideal for all the cases.
It suggests to address an individual and speak to them directly in a personalized way, by having a generic conversation and thus attract more number of people. This can’t happen by blasting random emails.
The users need a reason to visit your website and engage in your emails. The marketers’ need to develop a good rapport and build a strong bond with the users. This is to retain the users. The bond should be one-to-one, not one-to-many. This is the best e-book for digital marketing trends that throws light on email marketing and also on the behavioral filters and the triggering messages that are based on the behavior.
THE CONVERSION MARKETERS GUIDE TO LANDING PAGE COPYWRITING by Unbounce
(Source: Unbounce)
It is a known fact that the quality that we maintain in landing the page determines the success or failure rate of the marketing campaign that we run – a challenge that is hard to be accomplished. It is much more than just putting a headline and purposeful copy altogether.
If you are worried that your marketing strategy is driving away the customers, then “The conversion Marketer’s guide to landing page copywriting” is the best e-book for digital marketing trends that will help you in writing content for a good landing page. It even showcases the importance of the critical copy that must be present for the conversions.
It is an e-book consisting of 56 pages and gives all the professional tips and tricks that will help in attracting visitors and improving the landing page quality. You will also get to know “What are the click-worthy calls to action?”, or “What are the elements required for high converting landing pages?”
PAID AND EARNED: TWO SIDES OF INFLUENCER MARKETING by Jay Baer
(Source: ConvinceAndConvert)
For conversions and making your business visible and known, the best strategy to follow is Influencer marketing. Sometimes, marketers consider it a bit confusing, but if implemented in the correct way, the results would be positive.
Paid and earned: two sides of influencer marketing e-book for digital marketing tells about what we should do to have a successful influencer marketing, and what should your focus be on when coming to paid marketing or earned influencer. All these kinds of questions are answered in this e-book.
You can also find some other important aspects viz the reasons as to why brands need influencer marketing etc. The influencer marketer requires brands so that new content can be developed and posted for the followers.
This is the best e-book for digital marketing trends that you should follow to know about different types of influencers like the mega, micro and macro, their impact and a lot more.
THE MARKETERS GUIDE TO FACEBOOK by Contently
Source: Contently
Facebook has become an entirely new world for people inside the universe. The power of Facebook has become immeasurable and unparalleled when compared to other sites in all perspectives. Social media owes the world’s 25% of the traffic.
For all the brands to promote themselves, Social media acts like a gold mine, where you can keep your customers engaged and can bring their attention to your official website.
“Marketers guide to Facebook” by Contently, is the best e-book for digital marketing trends, mainly in social media. The book gives in-depth information on how to undertake Facebook marketing? You can even be able to run how to leverage the Ads in the social media platform to get better results. You can also find the best tips and tricks from industry experts and the case studies related to it from the brands who have mastered social media platform.
INSTAGRAM FOR BUSINESS FOR DUMMIES by Jenn Herman, Eric Butow, Corey Walker
(Source: Allitebooks)
The social media platform ‘Instagram’, can be efficiently used for increasing the business visibility, lead generation and conversion of the leads. Developing the brand insights will help in creating a brand awareness among people – on the products and services provided. Using Instagram for brand promotion will help connect the younger generation with a large sea of people, connected to social media. This will bridge the gap.
Business or brands can easily showcase “what they are doing” and can offer a view on the prospects to the customers. It can also build your brand profile on Instagram and improve engagements and reach. Create enticing campaigns, draw people to interesting contests and provide gift coupons to the winners.
These are some tricks and tips that you can learn from this e-book “Instagram for business dummies” which will help enhance your business and reach, through Instagram. This is how you can leverage your brand name in the social media.