What are the latest & easy Inbound Marketing Strategies for 2019?

What are the latest & easy Inbound Marketing Strategies for 2019?

With the Latest Inbound Marketing, it has become easier to connect with the customers like never before. Furthermore, the backbone in the marketing and advertising world as well. In simple words, we can say that Easy Inbound Marketing is a strategy that focuses on attracting customers, or the leads, through company based internet content. Thereby, potential customers come to the company rather than the marketers. Furthermore, Inbound Marketing includes all the SEO techniques. It also includes social media, email, content marketing.

However, to be precise easy Inbound marketing example is all about bringing customers to you rather than reaching out to your customers.

What is the Inbound Marketing Example?

If, you own a small baking company. It is apparent that you will write about the cakes, cookies, and cupcakes. Apart from this, to attract the customers who visit your website, you could create an exciting menu of all variety of cakes, cookies, and cupcakes. You can also add how to prepare them, baking tips, upcoming baking treats, and many more.

Yes, your goal is to sell cakes, but the customers always look for something more.
Furthermore, you should showcase your business in such a way that you can engage your audience and promote your business. Hence, this is a straightforward latest inbound marketing example.

What is Inbound Marketing Plan?

Likewise, Inbound Marketing Plan creates the basics for your Inbound Marketing Strategy. It mainly focuses on a plan for all the tips and techniques which would help generate interest in your business. Eventually, improving your traffic and getting good results.

inbound marketing strategy

Let us see the crucial components in the Latest Inbound Marketing Plan:

  1. Know of the pulse of the audience.
  2. Keyword listing.
  3. Develop good content.
  4. Measure and analyze.
  5. Work as a team.

Always know the pulse of the Audience

Having a clear idea what your audience wants from you is half job done. If you take the above baking company example, you should know what the customers expect from you. Keeping this in mind, planning the flavors or varieties of cakes, cupcakes, and cookies.

Keyword Listing

Include all the keywords that the audience search, by doing so and giving the right content you will reach the maximum number of audience in no time.

Accordingly, you should create a list of keywords that would develop content. Tools like the Google Keyword Planner or Ubersuggest helps you to build up your keyword list.

Develop a Good Content

Remember, the content on your website is the king. Make sure to provide with excellent and understandable content so that the customers will instantly connect with it. Keep it simple and sweet.

Therefore, Content Marketing Plan is a prior integral part of the Inbound Marketing Plan. It should include content formats, the frequency of content you will publish and also the promoting channels.

In the same way, easy Inbound Marketing plan helps you to create the path for your audience to move down your website funnel. Let us take some of the critical lead points:

  1. Website popups are promoting existing campaigns and webinars.
  2. To collect leads from all of your content activities and campaigns. Newsletter subscription forms.
  3. Lead forms to download ebooks, reports, and white papers.
  4. Contact forms for participating in a contest.

Measure and Analyze

Consequently, you should create a process to measure and analyze your inbound marketing plans.
It is essential to keep track of all the competitors, the keyword rankings, most searched keywords, social media trackings.
To implement a cost-effective analysis of your business will help to improve the quality of the service you offer.

Work as a Team

In addition to many tips and techniques, to implement your Latest Inbound Marketing Plan, you will need a team to handle all other events. The primary requirement will be of bloggers, content writers, email marketing experts, PPC managers, web designers, social media managers, data analytics. Teamwork will benefit a lot.

What are the benefits of Inbound Marketing?

  1. To create marketing leads thereby provides high quality leads to the sales team.
  2. Improving the customer relationship experience with your brand.
  3. To simplify marketing efforts.
  4. It can is automated by using tools using automated marketing platform.
  5. Possible to showcase your business lead generation.

What is the Inbound Marketing Strategy?

Equally important, inbound marketing strategies are less expensive, offers a wide range of benefits and also will generate a high return rate.

inbound strategies

Let us have a look at different inbound marketing strategies 2019:

  1. Search Engine Optimization.
  2. Social media marketing.
  3. Email newsletter.
  4. Influencer marketing.
  5. On-site content marketing.
  6. Off-site content marketing.

Search Engine Optimization(SEO)

In the long run, both SEO and inbound marketing strategies go hand in hand. Proper SEO techniques should be implemented to make inbound marketing effective.

SEO

Some of the ways where SEO can help is:

  1. To analyze keywords, data and tracking the traffic.
  2. Maintaining relationships with influencers and keeping track of their links and shares.
  3. To make sure the web design and the content is appealing to the audience.
  4. Working close to the development team to make sure the links are crawlable and error free.

Apart from this SEO mentioned above, more technical components to boost inbound traffic from the search engines. Optimization of mobile smartphones, keywords, key phrases.

Social media marketing

As we all know that Social media marketing has taken the maximum share in the most effective strategies. This will no doubt make its trending place for much more time.

All you have to do is showcase your website, its products, and services. No doubt that social media will generate a standard revenue and traffic.

Hence, inbound marketing and social media together give the power to your business. Influencer marketing.

Email newsletters

Thinking of this, you might be little hesitant if this email newsletters strategy will work or not. Email newsletters are the best bet to increase the loyalty and to keep the regular customers keep connected with you.

newsletter

Hence, keep the content precise so that the audience will quickly catch the concept behind sending the newsletter.

Influencer marketing

Similar to this, Influencer marketing is effortless to implement. You can work with these big influencers like sports people, music artists, film stars, writers or any public figure to promote your business.

In a bright note, we can say that Influencer marketing is the cutting edge inbound marketing strategy.

On-site content marketing

While if we think of the smartest way of marketing, then it is nothing else than On-site content marketing. On-site content marketing not only keeps the existing and old customers but also gets the new customers as well.
Make sure to plan the content properly to ignite the interest on your site content. This will for confident boost the ranks and also the searches.

Off-site content marketing

In contrast, to on-site content marketing, the off-site content marketing campaign will function in the same way, but you will have to publish or advertise on another website.
Besides the much visibility with new audiences, you will also get referral traffic and brand recognition as well.

OUTCOME

Having discussed all the Inbound Marketing Strategies, it is not about how only the single strategy works. All the mentioned strategies when together implemented has the power to enhance your business and increase your revenues as well.

If you have any suggestion or anything to share, please feel free to reach us!!

What are the Current B2B Marketing Trends? A simple Guide

What are the Current B2B Marketing Trends? A simple Guide

For any business to reach the audience, the primary thing you need is B2B Marketing. With Current B2B Marketing Trends, it has become so easy to reach out to the audience for any business. There should be some way to know about your website or company to target a large group. in this article, Marketing gives you a proper plan on how to go ahead with the Current B2B Marketing Trends 2019.

However, for better understanding Marketing is a process of attracting the consumers interested in your company’s product or service. Furthermore, market research, analysis on what are the customer’s needs and requirements play an important role.

Why is marketing important to grow e-businesses?

It is almost 2019; there is a need to incorporate marketing to improve and grow your business. On the other hand, practicing Current B2B Marketing Trends will reduce the cost when compared to traditional methods of marketing. You can save a lot of time and can, therefore, get higher results.

What are the current marketing trends that can boost B2B?

While we are at the end of the year, we have the latest marketing trends that will boost Current B2B Marketing Trends 2019. Below we mention all the trends:

  1. Cloud Computing B2B
  2. Social listening
  3. Search Engine Optimization
  4. AI improves B2B
  5. Predictive Analysis
  6. Optimize market campaign
  7. Content marketing
  8. Marketing optimization
  9. Online advertising
  10. Mobile marketing

Cloud Computing B2B

One of the critical B2B Marketing Trends 2019 would be cloud computing for B2B Marketing. Accordingly, cloud computing provides a flexible platform for customers. Thereby, cloud services allow transactions to take place on a remote basis for all parties or customers in any timezone or location through shared cloud-based resources.

Moreover, cloud computing makes integrated businesses better with a more dedicated path of communication between hierarchy levels and departments. Hence, a smooth B2B connection is possible.

Social Listening

With a lot of businesses and websites going social, there might be a Current B2B Marketing Trend 2019 is social listening. For clear understanding, let us go through this example of IBM social listening.

Likewise, the regular traditional ways of finding B2B customers for hardware and software products are telemarketing and email marketing, these were not producing the same results when compared to selling web-based services like cloud computing and data security.

b2b marketing

Therefore, IBM launched an intelligent program listening within social media to know what are the conversations going on about cloud computing, what are the trends, how the issues should be addressed.

Hence the solution is, the proper check on RSS feed, then to upload them to social media and also within the IBM site.
To everyone’s surprise, the result was ten orders the first day and more requests for a product during its quarter that was raised approximately four times during the same time year.

Search Engine Optimization

SEO will never go out of the competition. Most of the B2B marketing buyers will rely on Google search for the best and most rated services. However, RankBrain cannot entirely replace the traditional SEO factors like keywords and backlinks. The way it works is little different now.

SEO

Google is getting smarter thanks to RankBrain’s and SEO strategies. B2B digital marketers can look for significant changes coming in the future that both Google’s AI and SEO strategy is bringing.

AI improves B2B

With the rising trend and innovations in Current B2B marketing trends 2019, we can expect AI and advanced machine learning algorithms play a crucial role in coming 2019. Furthermore, marketers can see what is working in real time and can make improvements quickly. Thereby, providing marketers more value to sellers. Accessing data on how the content usually used time-consuming and often prone to human errors.

artificial intelligence

Artificial Intelligence in current B2B marketing trends 2019 can help:

  • To predict potential customers.
  • Identify specific trends and choices.
  • Personalize various online campaigns.
  • This helps in smart decision making.
  • Increased efficiency levels.
  • Driving more sales and therefore revenue.

Predictive Analysis

Well, each business can have dedicated customer behavior models and algorithms to cope up every situation.
Predictive analysis models help businesses to identify, focus on their targets.

This way, Predictive Analytics can help to get the right sales and resources at the right time which will further allow for data segmentation. Moreover, predictive tools can narrow down the data and send us the required results.

b2b marketing trends

Optimize Marketing Campaigns

Making most from the marketing campaigns is the smartest way to get on the top. However, Optimization of marketing campaigns will still be the reliable B2B marketing trend

Therefore, predictive analytics along with optimizing marketing campaigns helps to determine future customer responses, based on their past purchases or responses. It is vital that you should know your customer.

Content Marketing

In the digital marketing world, content is the chief. Proper and well-weaved content drives the content traffic. Including all the necessary information required brings in more audience. Content marketing improves brand recognition, for further details read the content marketing tricks and tips.

Marketing Automation

Henceforth, Marketing automation is a disciplined way of automating the different marketing processes. However, tasks such as sending out emails on a regular basis and keep them updated of all the information.

Therefore, we can that Marketing automation helps a business to offer a personalized experience thereby saving time and money.
Going further, if we take an example of Amazon. Every time you log in will display your name right on the webpage. Hence, based on your browsing history or the purchase history, it shows the products according to your taste or interest. This way, marketing automation for B2B marketing trend offers a personalized look for their website.

Online Advertising

online advertisement

We all know that advertising on social networks is the basic rule for B2B marketers. Online Advertising can target more audience and can reach on a larger scale to make them understand about what business you deal with, which services you offer and also the products.

Mobile Marketing

mobile marketing

To further put in simple terms, make your website mobile friendly. No doubt, mobile marketing has been the best way to promote the business and also proven very effective.

While the main criteria to keep in mind is the website should be readily available in mobile smartphones and keep the audience engaged.

Keynotes

Above discussed the latest B2B marketing trends are being used effectively by almost all business leads. Nonetheless, there are more B2B Marketing Trends 2019 like the use of artificial intelligence, segmentation, automation, and predictive analytics to become a benchmark in the coming year 2019. On the whole, these Current B2B Marketing Trends when implemented correctly will no doubt fetch you best results.

Want to add something more interesting? You are always welcome.

Creativity Vs Optimization: What Works Better for Content Marketing?

Creativity Vs Optimization: What Works Better for Content Marketing?

This article was written as part of the SEMrush Big Blogging Contest

Creating content that hits the mark and attracts traffic is a difficult task for content writers. These days brands are taking a fresh approach to proactive content management. Most brands are paying a lot of attention to optimizing content that involves execution. However, the companies are also want to expand their brand name, in these type of scenario content marketing is the best way to grow your brand name in digital media and get unique searches.

content marketing

Above in the statistics, you can see how important Content marketing is for digital marketing. So, it is always said that building content and gathering the follower is not so much easy it involves lots of patience. Apart from patience, the first question that pops up into everybody’s head is: “Could building an optimization strategy be the way to achieve your desired online results?”

Nowadays, being a content marketer is not an easy task, just a couple of things you have to pay attention to;

  • Make sure you deliver creative writing.
  • Create relevant content.
  • Know your audience.
  • Optimize the text that you have written.

How to balance creativity and optimization?

Creativity and optimization work together. Until now you must be having a question “how creativity and optimization can be balanced?” to make you understand in details below we mentioned some critical points.

LIST OUT IMPORTANT KEYWORDS

Whenever you are writing content, it is essential to list out all relevant keywords, related to the topic, first. Do a keyword search and use the results in your content. There are a lot of tools available explicitly designed to help you find the keywords you are after. Tools such as SEMrush, Google Keyword Planner and Soovle are some free examples that do a perfect job.

keywords

Once you have your list of keywords, prepare your text for implementation of these words. Don’t just dump the keywords in your writing but try to weave them in naturally. Simply draining in all of your keywords reduces the quality of your text and will affect your website ranking in the end.

KEEP TRACK OF COMPETITORS

Keeping track of the competition and what they are currently up to is an essential element of your day job as a content marketer. Be smart and use successes of others but try to avoid mistakes made by others. Technology has made things easy nowadays there are a lot of pages and sites available in the online media which will help you in getting information about your competitors.

Some things that you have to keep track of while checking the competition:

  • How many keywords does the competitor’s website use?
  • What are the topics they usually cover?
  • What are minor topics they write about that support their general coverage?
  • Check if their coverage is complete and correct.

See, if your contender sites are making any mistakes or if their coverage is incomplete, try to fill the gap. This will keep you a step ahead of your competitor, and you will have some unique content which they even they don’t have. So, it gives you a chance to grab it and kill it.

track competitors

Never forget to check how their content is performing and how many engagements are recorded. Then, also check which articles or blog posts and the blogs are performing best on engagement, social shares, and link-building. Don’t forget the most critical point; check the SERP (Search Engine Result Page) of the page, article of the blog post.

If you want to make all these things work then having a proper content optimization and accordingly planning the content marketing strategy becomes very crucial.

INCLUDE ALL THE AUDIENCE ISSUES

As remember, before jumping into a conclusion and start to work, it always better to know what your audience wants and what are they looking. Lessening the stress and pain of your audience should be your aim.

Customers are the path to success, for all the efforts that you invested, if people find your article to be good enough then the audience will share it for sure. This automatically increases the article reach and will gather more viewers. Eventually, the number of people reading your content increases, then the bot in Google will assess that your content is capable enough to rank higher.

solutions

Hence, it is always an excellent idea to concentrate on the problems of the viewers because if we solve the audience problems then only people will come to us and still make sure SEO content strategy revolves around this.

Use different channels to communicate with users. Before you start conveying, check all those channels where you will find active users. To make your work bit easy we mention some of the channels below which are used by a lot of people:

  • Quora
  • Reddit
  • GrowthHackers
  • Zest.com

The viewers are using these channels a lot to get good contents, other than these there are few other social media channels where you can find good content.

Initially, if you follow these channels, you will get to know what are the topics people are interested to read. Not, just the topics you even get the idea about what is the language the writers are using and at what time which type of content is trending, and what people are interested to read. All these things are very relevant which you have to keep in mind while writing content.

HAVE CREATIVE AND ENGAGING CONTENTS

According to the surveys, it is recorded that Humans have very less concentration, so it becomes imperative for your content to be engaging. Even a goldfish has attention up to 9 seconds which is more than that of the Human beings. This clearly shows that users may come to your blog but can return without checking your content. Also if some of the viewers may visit your blog but doesn’t read full content, just read the headlines and close it.

content marketing

So, before you start to write a content keep in mind about the Skimmers and try to write a creative and engaging content, that will avoid the bounce rates. Use the Italics fonts, bullet points, include required keywords, and subheadings.

Highlight all the critical points, write short sentences and short paragraphs because if you have long paragraphs, people lose interest quickly. Place all the relevant issues in the beginning, middle and at the end.

INCLUDE IMAGES, FACT, FIGURES

As it is said, images speak millions than the words does. It is essential to use relevant pictures. If you have a content that has only words, then it doesn’t attract people. While using this images, videos, gifs keep the people stuck to the blog. Not just the photos even the Facts and Figures are important it improves the Search Engine Optimization.

Content gets rich support through the images, facts, and figures, and the results here are positive. A compelling, inspiring content with events, characters, and models involve people deep into it. Nowadays, people believe more on the facts, images, figures and understand the facts better than normal content. There are a lot of top websites like Pew Research Center and Statista that provide the facts and figure about everything in the world. While for pictures you can take a look at the free image sites like Pixabay, Pexels, Unsplash.

creativity and optimization

Nevertheless, you can find various ways to include images like product image, infographics, gifs, blog images, anything you can use that is related to your topic. It goes similar with all the figures and facts. While coming to data include the infographics because no one wants to see boring statistics.

So, this sums up that creativity and optimization in content marketing, both are important and should be taken care.

Conclusion

Creativity and Optimization both operate collectively. In a content, if Creativity and optimization are balanced, then it gives immense and excellent results. So, both works best for content marketing of any brand.

If you want us to add some more important points which we missed, you can comment or email us!

We will feel delighted to include it in the blog!

What are the Latest Social Media Marketing Trends in 2019?

What are the Latest Social Media Marketing Trends in 2019?

Social media keeps on changing in place of it new and latest social media marketing trends 2019 updates in place of older ones. A lot of people all over the world use social media for various purposes.

As it is the time to say goodbye to 2018 and embrace 2019, to make this new year fantastic for you. We bring ideas and suggestions to know the latest social media marketing trends that we can expect to see in 2019 as the social media marketing updates.

Which is the most used social media platform?

Popular social media site

Facebook is the popular social media platform and is the top sites used for social media marketing by a lot of people all over the world. Here, the user base is enormous after Facebook all other social media sites like YouTube, WhatsApp comes into competition.

However, if we dig deeper into it, we can find 80% of the social media app users are from Generation Z, and then 74% are the millennials. These two are the significant category people who take the help of social media metrics even to make a purchase.

While people using so much social media will lead to increased spam contents. To reduce it and make the social media app user-friendly the primary social media site like Facebook, Instagram, YouTube have started taking necessary actions against it. Earlier, in 2018 Facebook spammed 837 million spam contents in 3 months, on the other hand, Instagram has taken down 5 million violence related graphic content.

Eventually, in the mid of the year, 2018 Instagram announced that it would spam all the fake users and followers to make the platform generic, so, as Facebook promised. As we can see so the social media apps are making sure to remove all the spammed content and fake users it is giving and evident chance to the influences to grow.

According to Google Digital SnapShot, the people preferring the influencers reviews and following them has increased a lot. As the spam content and fake users have decreased the influencers are growing. The millennials following the influencer are increasing day by day. We can expect shortly; they will play a significant role in promoting the brands.

Top social media sites

Statistic of social media trending

Facebook

The world’s largest and loved social networking site is Facebook. Eventually, Facebook is considered to be the top social media marketing site and widely used all over the world. Approximately, there are 2 billion active user’s on Facebook.

Facebook

YouTube

In the digital platform, the public’s favorite video sharing platform is YouTube. People here can upload and view all type of videos that they want. Roughly there are 1.8 billion YouTube users all over the world.

YouTube

WhatsApp

While WhatsApp social media used by a maximum number of people and owned by Facebook. It is famous for sending personal texts to those whose contact you have. Instead, being under Facebook, it works independently. There are 1 billion active user’s in WhatsApp.

WhatsApp

Instagram

Unique social media site Instagram: which contains images and also owned by Facebook. In short, period became very active among people maintaining a 1 billion users record.

Instagram

Twitter

In Twitter people to follow each other people with whom they want to connect and can leave short messages. It has an approximate of 320 million users per month.

Twitter

Reddit

Best place for writers. People can upload their content and blogs. Reddit is a hub of bloggers. It has an approximate 100 million users per month.

LinkedIn

Ultimately, LinkedIn considered as one of the biggest professional online platform available. It has more than 400 million users and is open 20 different languages.

LinkedIn

Pinterest

Nowadays, Pinterest is grabbing all the limelight with the increased number of users.  It has 20 million unique visits every month. It has become a critical player in the social media marketing network and promoting the brands.

Pinterest

How do I promote my social media?

Nowadays, every agency present should find one way, or the other is having a website in digital media. This is not it; even it became very crucial for every company to be visible in digital media including social media.

You can see below some important that are to be considered to promote your social media:

  •  Always be very active in social and always provide your complete details in all the social media sites in which you have a company profile.

Social media trends

  • Social media without being social is useless, interaction is essential, engage with the people.
  • Don’t over promote your brand with a lot of ADs, Keep it less but interactive.
  • Share interactive videos, images, gifs and engage the audiences in your brand.

What are the latest social media marketing trends?

This is the right time as we all are coming to the end of the year, it is the exact time when all the techie’s start searching for the latest and new trends. Today, we mention some of the latest social media marketing trends that are upcoming and will take the digital marketing into another level.

The latest social media marketing trends are:

  1. Restoring customers trust.
  2. Facebook shop on your store.
  3. Six seconds video is old format ad.
  4. E-commerce shopping using Instagram.
  5. Augmented Reality or AR on Instagram.
  6. Facebook: supporting paid ADs.
  7. Increased use of Dark Social.
  8. Live Streaming.

RESTORING CUSTOMERS TRUST

In the year 2018, we have seen a lot of data breaches in which the major one was the Facebook data breach then Google+ user accounts hacked, after which the Quora data breach also took place. Upon all these, the most unexpected one was 50 million Facebook accounts hacked, and 90 million were sent mail to change the password.

It was one of the most controversial data breaches that took place, while the blame is on Cambridge Analytica for infringing some 50 million users data so that they can influence the elections.

All these data breach and misused protection people lost trust in social media platform. To overcome this the significant trend coming this year is:

Social media platforms are striving hard to regain trust and rebuild the brand name among the people. Also, trying to build up a stronger protection guidelines so the further data breach can be stopped.

All the social media sites are busting the Fake users in the platform to promote their brand and gain users. Instagram, Facebook has already taken a necessary step. You can also track down yourself with the tool called SparkToro that will help you in knowing the fake accounts and the fake follower.

Social media trends

(Source: Sparktoro)

Facebook Trust issues

Not just the Facebook data breach, the social media giants were paid for fact-checking on behave of Facebook. It hired the private agency to check the content and remove the accounts, reducing all the fake comments and the users. This action was majorly for President Donald Trump, and the counterfeit users were suspected from Russia spreading hatred against President.

One of the marketing agency hired by Facebook to accomplish this task was snopes.com, they said in the media that.

“Facebook is not taking anything easy, and just making themselves look good and paying the agency.” With this statement, Facebook even gained a lot of criticism and gave people another opportunity to lose trust.

There were three separate information was found to decrease the hatred messages on Facebook. While this idea backstabbed and only minimal results came to limelight, and the third party fact checkers even told that Facebook ignored all the outstanding results which led to minimal effects that impact the work.

According to one of the research expert using Facebook said that:

Trust is something which will be there until someone gives a reason to lose it and Facebook is giving this everytime so, people are losing trust from Facebook.

However, the people who majorly suffered from this data breach is the Europeans. According, to the GDPR or the privacy and policies, act Facebook charged in the court and CEO of Facebook was asked to attend the trials. Due, to this protection breach a lot of people vastly from Europe, left the Facebook platform which is a considerable loss.

FACEBOOK SHOP ON YOUR STORE

If you have a Facebook Business page or community but not the Facebook shop, then it is the high time to have it. People and companies these days are majorly turning towards Social media. Create a Facebook shop for your store to provide the consumers what they want.

However, you can find the plugins for Prestastop, Magento, Shopify that will help you to integrate the store on your Facebook page. It is the best way to convert normal users to customers, by using this you can track the customers, what are they buying, what is there are of interest. Not just this, you can even track where are people are coming from, how they came and where they left. 

While this is the latest trend which you can expect to see in the next year, where you can keep track of your customers and their interests to have smart analytics.

6 SECONDS VIDEO IS OLD FORMAT AD

Gone were those days when companies used to have only content and write up nothing more than that. While these people don’t want to see the old boring text that is when the videos came. The ads shown using the videos are appreciated the more.

People these days turned towards YouTube for business branding; earlier the Video ADs were used to be of 30 seconds. Gradually with time, the 30 seconds ADs became old and boring that when it was recommended to have the 6-second ads. It is the shortest form of the ADs with people stuck to it.

According to one of the leading brands L’Oréal beauty products they have used the best social media marketing strategy to rule the social media platform and they said:

Earlier we used to rely on 30 seconds AD, but now it is good to break and make 50X more Video content than a longer one. Internally, today’s pitch audience is for 2 Seconds Ads and 6 seconds has become the new long format ADs. Each of the videos here would be short and customer-centric.

E-COMMERCE SHOPPING USING INSTAGRAM

This year Instagram came with the latest and new shopping feature. Here, people can look at the products and price on Instagram, they can add to cart and shop later in the original site. Eventually, this trend was quite a big transform. Keeping this thing in mind we can expect that in the coming years there will see a massive transformation and new trends are arriving soon.

In the year 2018, adding the products into the cart till here it was limited.

While in the next year it is likely that Instagram will also introduce the buy option. Here you can directly buy in Instagram instead of visiting the brand site. Then putting soul into branding soon it is going to deliver the goods to doorstep.

Instagram ADs

We can expect that Instagram is turning towards a whole new E-commerce site much more than that of picture sharing and messaging.

AUGMENTED REALITY or AR ON INSTAGRAM

With the successful implementation of the Augmented Reality or AR through the most popular and loved game Pokemon Go! That is People came to know about AR. Slowly this social media apps like Facebook, Instagram, SnapChat took over the AR and made people go head over heels for the AR pictures.

While coming to Instagram, it already has gained a lot of popularity and people these days are turning more towards Instagram. However, Instagram even allowed the third party users to create the Instagram filters. There are huge plans for future in AR that will be undertaken by the social media platform.

Facebook, is going to introduce the personalized messages to the customers, which will contain the product images that will have AR. Near future, all the brands will be using AR videos to increase the user experience. It may include AR lens which will help the user to virtually try he product. At first used the AR feature in the year 2019 Facebook will be using the AR lens in personalized message to improve user experience.

Google is supporting a lot to the Organic search results than the paid ads, and on the other hand, Facebook is supporting more the Paid Ads.

Yes, you hear it right Facebook is supporting more the ADs that are paid and decreasing the reach of the organic ADs. This may be a disheartening issue for all the brands who have a base on Facebook.

The researches even show that if a page is having likes approximately 500,000 in this only 2% would be the organic ADs. While the other disheartening news is this will increase in the upcoming years. Eventually, lessening the organic reaches maybe till somewhat negligible. 

Facebook ADs

Facebook even claimed that daily Facebook receives a lot of contents in the case of organic ads. For this, they have to become very picky about the materials. Now they have to keep the most relevant content; this is a small trick by which Facebook is transforming the users into Paid customers, and not encouraging the Organic ones.

INCREASED USE OF DARK SOCIAL

The traffic here comes through private connections which include personalized emails, instant messaging from the individual digital media channels. Initially, we can say that users usually copy the texts or the links and send them as customized to the target audience all these things sum up to be a Dark Social.

In the upcoming year, we can expect that:

Dark social activities will dominate the social media platform. While driving a lot of traffic to the website. According to the reports until 2020 90% of the content shared on the social media sites would be from the Dark social. Similarly, the maximum number of click backs to this will be from the desktop. 

If you have a social media account, then be alert with this, and people get most of the time attracted to mobile texts and links to get engagement.

LIVE STREAMING

Social media apps like Facebook, Instagram, YouTube have made people crazy about live streaming. This year it was found that the users watch the live streaming five times more than the pre-recorded videos.

As soon as the social media apps introduced and it became a huge hit, most of the top rated brands started incorporating it in their business.  VR or virtual reality is also a big reason for the success of live streaming. Nowadays, the brands and the celebrities try to connect them with the audience using social media apps live streaming. However, this is increasing the urge for the live streaming, and there are a lot of things in live streaming future.

Live streaming

Live streaming is a blessing for e-commerce companies.

Nevertheless in the upcoming year the after display ads and video ads, the e-commerce brands will soon have the live streaming ads. This is based on a single concept that is “see-no-and-buy-now” and will provide the live online shopping experience. Later, on this will become very frequent and important.

The brand will then showcase the live ads with the brand ambassadors and the trusted experts. Not just the experts, it is even expected that in future the live streaming will change the idea of customer service.

E-commerce companies mostly will start using the live streaming platform in various social media apps and will try to solve their problems using the QA sessions. By, doing this the audience will get an immediate reply and that too live. Similar to the voice calls customer service, chat service, and email services similarly in future live streaming customer services will become popular.

Key Takeaways

As we mentioned in the article, these are the most important trends that we expect to see in the upcoming year. The latest trends are enormous and should incorporate in the brand tactics as soon as it gets released because of time and tide waits for none.

Even if you miss to get some updates as soon as it arrives, stay tuned to our blog because we publish every new trend as soon as it releases and every tactic in the technological arena. If you have any difficulty regarding the trends and tactics related to digital marketing.

Contact us! Whenever you like, we will try our best to solve your query!

Digital Marketing Courses in Bangalore | Delhi | Mumbai | India

Digital Marketing Courses in Bangalore | Delhi | Mumbai | India

As a result, of increased use of online web media, the marketing strategies have changed a lot. This article will provide will, therefore, provide all the related information about Digital Marketing Courses. So, you will also get an idea on how to go ahead with digital marketing as your career.

What is digital marketing?

Nowadays, we all know that Digital marketing contains all of the marketing techniques that use digital channels like search engines, social media, email, and their websites to connect with customers, marketing is nothing but comparing the audience at the right time and improvise the sites.

digital marketing

Why is digital marketing important?

Like any other form of marketing, the primary purpose of digital marketing is essential to advertise and sell your business online.

What is the advantage of digital marketing?

However, the first and foremost advantage of digital marketing is it is cost-effective. It will cost you less when compared to traditional marketing like on televisions. Hence, you will be able to pay attention to the targeted audience.

What skills do you need to digital marketing?

Furthermore, one must have an expert skill in digital marketing. Always, have a proper idea on its fundamental topics and subjects.

  • Hence a preferably a course on essential topics.
  • Paid social media advertising expertise.
  • Professionals who are experts in every marketing sector.
  •  The ability to think objectively.
  • Creativity and analytical abilities.
  • Consequent visualization
  • Above all ability to think objectively.

How does digital marketing strategy work?

  • Think about the present marketing system.
  • Decide the best customer and plan accordingly to target them.
  • Likewise, you should reach the audience quickly.
  • Use apt technology.
  • Probably set growth goals.

Why you need a digital marketing course?

However, you can become a digital marketing expert by learning through internet but taking proper classes, and a certification course gives an appropriate structure, how to plan the strategies and work for the websites to draw more business.

digital marketing course

What are the courses for Digital marketing?

While, there are numerous courses offered in digital marketing. Major topics mentioned below, therefore, selecting a specialization is easy.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing.
  • Inbound Marketing.
  • Growth Hacking.
  • Web Analytics.
  • Mobile Marketing.

Check out the five top free online courses to build your digital marketing skills. Refer here for more information.

Google Online Marketing Challenge

Over the last eight years, digital marketing has come a long way. This online course covers first digital marketing, search engine marketing, search advertising. It also includes mobile marketing, social analytics and video making a course for beginners.

WordStream’s PPC University

PPC University is free online learning for WordStream and digital marketing skills. You can access Webinar classes to enhance the digital marketing knowledge and can access through mobiles also so that you cannot miss any classes and updates.

Social Media Quickstarter Digital Marketing Course

The constant need to update with the latest changing trends like email marketing, social media marketing. Excellent training on social platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube and blogging.

Inbound Digital Marketing Course and Official Certification

HubSpot Academy offers a digital marketing course, having more than 3,000 students participating at Udemy. Here students will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, and email marketing.

There is an exciting offer which they offer is, after the certification exam, graduate students will receive a badge for their resume or LinkedIn profile that they have taken a course with HubSpot Academy.

Alison Free Diploma in E-Business

Hence, Alison Free diploma provides a free digital marketing diploma course. It is an excellent opportunity to build skills in Google ADs, Search Engine Optimization, campaign tracking, revenue metrics analysis, digital measurement so on. Alison is an online learning community to improve your digital marketing skills.

How to do a Digital Marketing Course in Delhi?

Besides online courses, we have mentioned all the top digital marketing courses along with the modules structure and the contact details of the institution.

Delhi Courses

Modules                 60 Modules (Combination of 5 Courses)
Institute’s Age        Established in Early 2008
Contact Info           9990716846, 9990128280
Mail Id                    [email protected]
Website                   http://delhicourses.in
Centers                      East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad.

NIIT

Modules                       12
Institute’s Age              Established in 1981
Contact Info                  1-800-208-105
Mail Id                           [email protected]
Website                         http://www.niit.com
Centres               East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad

Simplilearn

Modules                              5
Institute’s Age                    Established in 2010
Contact Info                      1-800-102-9602
Mail Id                               [email protected]
Website                             https://www.simplilearn.com
center                                 South Delhi

Manipalglobal

Modules                        11
Institute’s Age              Founded in 2001
Contact Info                 1800–103–5941
Mail Id                           [email protected]
Website                        http://www.manipalprolearn.com
center South Delhi      Okhla Phase III

AIMA

Modules                       7
Institute’s Age            Established in 1957
contact Info               9250127573, 011 24645100
Mail Id                         [email protected]
Website                      https://www.aima.in/
Center                        South Delhi (64 Centers in India)

What are the digital marketing courses in Mumbai?

Most importantly, listed out the top 3 digital marketing courses in Mumbai.

IIDE-Indian Institution Of Digital Education

IIDE provides a complete professional certification with a 6-month course.
You can also contact them at [email protected] or reach out to them on the contact numbers Andheri Campus: +91 9619958615.
Churchgate Campus +91 7710002589.
Website  www.iide.com.

MCTA-Marketing Courses Training Academy

Modules            25
Telephone             9821899890
email                  [email protected]
Website             www.mcta.co.in
centres         Ghatkopar, Mumbai & Vashi, Navi Mumbai.

Learning catalyst

Modules on the weekend sessions for two months.
Phone          91 89761 05325
email           [email protected]

What are the top digital marketing courses in Pune?

Hence, listed are digital marketing courses in Pune.

School Of Digital Marketing

Office No.102, 1st Floor
Eiffel Square Building
Opp Tilak Smarak Mandir
Lokmanya Bal Gangadhar Tilak road
contact: 086986 06666

School Of Internet Marketing-Digital Marketing Courses in Pune(PCMC)

1st Floor, Hrishikesh Chambers
Opposite to Atos SAP Training, Above Raj Restaurant, Karve Road
erandwane, Pune, Maharashtra 411004
Phone: 080875 30193

Digital Skills – Best Digital Marketing Course in Pune

Office No. 303, Third Floor
Kolte Patil City Space Next to CTR
Above Mahindra.
Viman Nagar, Pune, Maharashtra 411014
Phone: 094220 03946.

Best Digital Marketing Courses In Bangalore

Digital Kora:
Address: Beside Ezone shopping mall,
Above Ramdev medicals,
3rd floor, Maratha Halli,
Opposite to park plaza
Bengaluru
Karnataka 560037
Contact:088678 96632.

Digital Academy360:
30 Modules will be covered along with the certification,
Batches are available on weekdays and weekends as well.
Log onto https://www.digitalacademy360.com for further information.

Digital marketing course in Hyderabad

However, are few digital marketing course details mentioned.

Digominds – Digital Marketing Training Institute

1-62-151
Triguna mansion, Doctor’s Colony Road Phase 2
Kavuri Hills, Madhapur,
Hyderabad
Telangana 500033.
Phone: 091217 72848.

Digital Marketing Training Institute

402, S.K. Enclave,
Mythrivanam, Ameerpet,
Hyderabad
Telangana 500016
Phone: 097040 70384.

Digital marketing course in Chennai

SKARTEC Digital Marketing Training Academy Chennai

238, Rohini Flats,
Jawaharlal Nehru Salai
Anna Nagar West
Chennai
Tamil Nadu 600101
Phone: 097414 27564.

FITA -Java Selenium Hadoop Digital Marketing SEO PHP Angular Web Designing Training.

Challa Mall 5th Floor 505
Sir Thyagaraya Road, Pondy Bazaar.
Parthasarathy Puram, T Nagar
Chennai
Tamil Nadu 600017
Phone: 098404 11333

How to develop a digital marketing career?

Besides learning a course in digital marketing, having a career in digital media is best. However, there are excellent option available you can take a look below.

  • Create your profile.
  • Take a digital marketing course.
  • Update yourself with the latest trends.
  • Use your creative angle along with market strategies.
  • Go and form a group who are interested in the same subject.
  • Practice the digital marketing trends on a demo project for a real-time experience.
  • Learn every day and put these things in practice.

What is Digital Marketing M.B.A?

Master of Business Administration (MBA) programs in digital marketing provide the students with the necessary technical education and digital education to learn, plan and execute digital media strategies.

Here are the course agenda for Digital Marketing M.B.A:

  • General marketing strategies.
  • Business-to-business marketing (B2B).
  • Financial analysis.
  • Market researching.
  • Proper Business planning
  • Good Interactive marketing.
  • Digital advertising goals.
  • E-business technology.
  • Social media marketing strategies.
  • Internet marketing.
  • Marketing Management System.
  • Web analytics.

What is digital marketing career?

Depending on the specialization, you may be able to take up one of the following digital marketing careers after course completion.

  • Become an Interactive advertising manager.
  • Marketing manager.
  • Supply chain manager.
  • Digital business analyst.
  • B2B marketing analyst.
  • Business Consultant

Conclusion

Therefore, we can say that there is a huge demand for digital marketing in the market.

Eventually, new marketing strategies emerging every day, there is a lot of scope for new job profiles with decent pay.

Gradually, the digital platform gives many opportunities, the future of digital is bright with a lot more to come up!

Further mentioned if you have any confusions and issues about Digital Marketing, we are ready to help you 24/7!