I know I know what’s running through your minds! The Google I/O has come up with some of the fantastic features that put all of us in awe. Well, I wouldn’t say it’s as good as the Google I/O but it’s definitely something the IOS users would look forward to. Apple has come up with some great features on all the four of its flagship devices. Let’s not waste much time and get into this one after the other.
Apple tackles the helplessness of every addicted user:
Current situation in everyone’s mind is their lack of awareness for the time we spend on social media. Apple comes up with just the remedy we all needed for this. Phone addiction tool. You can restrict yourself to using the smartphone by setting the appropriate time for your usage. As soon as your time is about to runout, you will be notified so you’d understand when to stop.
After all the criticism smartphones has been receiving regarding its addiction, this was much required.
Credits: Apple
You can also find the summary for the same that would tell you how you need to go about in getting over this addiction.
Not new but improved Siri:
The next update is on Siri. You would be disappointed if you hope it to be as good as the “Google Duplex” feature that lets AI does all the job of calling by itself and making the appointments for you. This is more like an improvement as no special features have been added for your comfort. You can order a series of commands and Siri would perform actions one after the other.
Another improvement probably the undermined feature is that now it supports the commands for the third party app, this might be the beginning of even better reach of Siri throughout your iPhone. You even get to use the shortcuts so you can order your coffee with the required specifications.
Credits: Apple
Memoji though not for every ios user:
This feature is what the social media fanatics have waited for. A new improved version of Memoji is coming down where you can create on with your own features along with the “tongue sticking out your mouth”. You can customize the size of the face, shape of the jaw, complexion, beard and also use different props to fashion your Memoji the way you want. The only problem is that it’s only available for the iPhoneX users
Credits: @Apple
Group Facetime, a relief:
Finally, Apple has learned something great from hangouts. Now you’ll be able to connect up to 32 people on your facetime so all of you could have some good Video calling here itself rather than installing Hangouts.
Credits: Apple
Augmented Reality, probably the future:
I think no one’s alien to this feature from the previous IOS announcement. Let me tell you something even more interesting, now you can even measure the dimensions of your room or any other 3D objects that you need the measurements for. Go ahead and sell your flats or the place you live and the buyer would just be able to see whatever it is even if they are miles apart along with each and every dimension.
The AR platform is growing day by day on the IOS devices. ARKit 2 enables developers to create different AR apps that they could use for their own purpose. Designed in collaboration with Pixar, a new open file format, usdz, makes it easy to experience AR nearly anywhere in iOS, including apps like Messages, Safari, Mail, Files and News, delivering powerful graphics and animation features.
Other features in a nutshell:
Apple Books is redesigned to make it easier to discover and enjoy books and audiobooks, and the Book Store tab makes it easy to explore new titles and browse the top charts, curated collections and special offers. Apple News is redesigned to make it easier to discover new channels and topics or jump straight to favourites, and on iPad, a new sidebar makes navigation even simpler.
Stocks come to iPad and illustrates how the market is moving with easy-to-understand quotes and high-quality news.
CarPlay adds support for third-party navigation apps displayed right on the car’s dash — joining music, messaging, calling and automaker apps.
Voice Memos is now available on iPad and adds iCloud support to sync recordings and edits across devices. A new design makes it easier to capture, share and edit recordings.
Siri translation expands to more than 40 language pairs and brings more knowledge of sports, celebrities, food and nutrition. Siri can also surface favourite photos by person, place, event, time and topic.
Wallet on iPhone and Apple Watch adds support for student ID cards, making it more convenient to access everything on campus.
Coming to OS5 of apple watch, this might be something you’d love to look forward to. This update would enable people to be more active and interactive on the social basis when coming to taking care of health.
Activity competitions:
People love working out when they are accompanied by someone. It helps them push their limits even harder. With the new Apple watch os upgrade, you can directly challenge your friends and your watch would share their physical tracks so you can catch up with them. This would probably prompt people to live healthy lives because who doesn’t love competitions?
In the end, you get to earn the credits, a little something who loves to be rewarded. Sharing the credits would probably have the user enjoy this even better.
Credits: Apple
Auto-Workout Detection:
Though this isn’t anything to be amazed about as it has been seen in multiple devices but here the only and the key difference is that this has been more interactive with the user than it has ever been. You also get credits for working out. You will be notified when you’ve stopped working out and would prompt you to go on. Yoga and hiking have been added as a new type of workout.
Credits: Apple
Pace Keeper:
Apple has certainly worked on its accuracy and made it sure that tracking every tiny thing is important. Pace keeper is a feature wherein the user would be able to track and gauge his pace of running with respect to his previous pace. It alarms you when you go behind your usual pace.
Credits: Apple
Walkie-Talkie:
Yep, the one many of us have been waiting for. Why they haven’t introduced this until the other day is alien to all of us but one thing is for sure, this would definitely prompt people to purchase apple watches when compared to other smart-watches.
Credits: Apple
Other Features:
There are some other features but wouldn’t need any individual descriptions as they aren’t that huge to talk about.
Introduction of podcasts where users can listen to their podcasts on the go
Based on your preferences, your routines and selection of apps, siri has been upgraded to become a better personal assistant like showing you the shortcuts for the usual routes you take or showing the type of music you desire or showing scores of the teams you follow
Student ID cards can directly be displayed as a soft version on your watch itself.
I would say apple watch’s upgrade is a little better and more exciting than the IOS12
Apple introduces macOS Mojave:
Mojave is the new word on the market now though not exciting as it sounds but yeah it does sport some good features. Dark mode and redesigned app store are some of its base features. News, Stocks, Voice Memos and Home applications are now made available on Mac for the first time.
The quick actions can help create and password-protect PDFs and run custom Automator Actions on files right from Finder. Quick Look provides a fast, full-size preview of a file, allowing users to rotate and crop images, mark up PDFs and trim video and audio clips without ever opening an app.
Credits: Apple
Group Face-Time:
This is no different from the IOS 12 update but if you haven’t gone through the IOS12 then let me just preview this out for you. You can talk to multiple people on face time at once. People can even join from iPad or iPhone to the mac.
Credits: Apple
Other New Features:
Screenshots deliver new on-screen controls for easy access to every screenshot option and new video recording capabilities. A streamlined workflow enables easy screenshot sharing without cluttering the desktop.
Continuity Camera allows Mac users to take a picture or scan a document nearby with their iPhone or iPad and have it appear instantly on their Mac
Markup tools are now integrated into Finder, Quick Look and Screenshots, making it fast and efficient to add comments to content and share with others.
Apple TV 4K tries to deliver a quality cinematic experience with tvOS 12:
Credits: Apple
There’s not very much to talk about in here but what’s the best move Apple has made is introducing the Dolby Atmos which is probably one of the best experience for movie lovers. If you don’t know it yet, Dolby Atmos provides a 3D experience of the sound system.
The apple tv icon has been added to the control centre bar of the iPhone to have an easy access to the controls.
Credits: Apple
Conclusion:
From the above features and with Google I/O blowing people’s minds, it’s evident how disappointing it is that the IOS 12 hasn’t been able to come up with any astonishing features. It has concentrated more on improving its features rather than competing with its rival. I wouldn’t be surprised if some don’t prefer to upgrade when it comes to IOS 12.
If you are confused and wondering how do marketers choose their digital marketing agency? No need to worry because there are a lot of other marketers and businesses are there also who are also confused enough about how to choose a digital marketing company!
The first thing that should pop-up in your mind while you go for an online marketing why you are choosing this digital platform? And on what digital way you are going to endorse your business? Digital marketing has become a trending way of utilizing the internet platform for the marketing or for the endorsing purpose.
Now the digital marketing platform has become so wide and is reaching to so many peoples that it has become a crucial part for every business to advertise the business and to grab the attention of a lot of people to their business websites. As the need to know the digital marketing has increased the people knowing this and establishing their own companies for the digital marketing purpose has increased. And in between all these comes the most difficult task how to choose the digital marketing company?
To make your work easy and more feasible we have written or pointed out some important steps that you should keep in mind while looking out for digital marketing agency:
EXPLAIN ABOUT YOUR EXPECTATION CLEARLY FROM THE CAMPAIGN: always make a list of all the things that you want from the marketing campaign and that you want your digital marketing agency should work upon. And include all the services that you want your digital company should work on. Before that your internal marketing team should check the list and differentiate it from what work can be done in-house and which should be outsourced. And if the digital marketing work has been distributed among the in-house and outsources you should be aware of how they are coordinating with each other. The services which a digital marketing agency usually offers:
Web designing and developing.
Email marketing
Social media marketing
Search engine optimization
Search engine marketing
Online advertising(PPC, Adwords, Facebook ADs)
Content developing or blogging
Along with all these, you should be aware of the fact that all these strategies will be successful only when they are able to reach to the audience. And to accomplish your objective it should your keen focus should be also on the following points:
Should attract the relevant traffic
Creating a brand awareness
Creating leads and converting them into effective customers
It is always preferred to have a long-term relationship with a digital marketing agency. As different digital agencies have their own in-house rules and regulations and tactics to accomplish the task if you keep on changing the digital marketing company it will be affecting your digital campaign. And even it takes a long time to cope-up and interacts with the new team. So, hiring the best digital marketing company becomes very important for any company as a long-term relationship can be maintained between both the companies.
As you will be working with a digital company for a long period of time then it becomes very easy for the digital firm to understand what are your needs? What do you expect? Working for long helps in getting necessary and the company would be working effectively towards your campaign to deliver the best to you. And an experienced and well trained in digital platform company will perform the best and deliver you the best by crafting the best strategy for your campaign.
Always check for your requirement and go according to that because there are a lot of agencies that are available in different sizes and shape and being specialized in a particular job. You have to check and filter it out which company you have to go for and you have to choose if you want a small group of people working on it or a big company people. It doesn’t only depend on how many people are working on your campaign you should also take into account how efficiently they are working for digital marketing is not an easy task to be done. A perfectly passionate and creative team can help you generate a lot of leads to your business.
BACKGROUND RESEARCH OF THE COMPANY: you have to dig deep to check the background of the company and to know how effectively the company works and is it able to deliver the relevant results to the customers. The furthermost important thing to check the Reviews, it is a very important step to remember while looking for a digital marketing company.
And the most trusted way for looking the rankings is the google rankings that pops-up as you search in the browser for that company. Other than Google there are numerous other sites which provide the insights, reviews, rankings, pros and cons about the company from people’s perspective. This digging into the company profile takes some time but it is good because it can give you a full view of the company other than what the company has to say about it. You can easily know the capabilities, how effective their work is, how they work, the quality of their work etc.
And even you can get to know their staff if you use LinkedIn for this purpose from which you can effectively know what is the working environment, how the company deals pressure, how the management is working etc.
Check the company sites and the social media sites of the company and check how people are following it what is the feedback they are getting. And see what the people have to say about it. Whereas it would be advantageous if you follow the company in the Twitter rather than Facebook because in Facebook there is a provision to clear all the comments that are negative but on the contrary, there are no such provisions for deleting the retweets. So it is preferred to follow their twitter sites and the customer’s comments on it.
Always cross check the agencies with the trade associations, Google comes as a savior to you for this as you can easily check about the company in Search engine and even you can check their website and can see how effective it is what are the portfolios they are working for and what are the companies they have already served for. And what are the reviews given by the customers about their work? And how it has improved their work. And while going through the website the important thing to keep in mind is how they have designed their website and what the unique thing that you can see in their website, not in any other websites and how they have maintained their blog who are the guest writers in it. Are the blogs and all write-ups on the blog are catchy and unique.
Check out for their competitive companies and then what is the difference between both the companies and what is the specialties of this company that is not there in their company. What is the difference in the ideas and the strategies that are incorporated by this company and not by all other company? And what makes this company stand where it is and why others are not there.
Check all the portfolio’s and the assignments completed by the company and compare what is the uniqueness and the catchy thing they have done to it. Because portfolios are the proof which tells us about the capabilities of the company and the potentiality of the company.
The recommendation is something which tells that the company is the has great reach and a lot of talent in it. Recommendations or the referrals basically mean your customer loves your work and recommend you to some other company to accomplish their works. Which shows you how effective is your work.
What are the tools and the certification they have got because most of the companies will have google and bing logo if they have the certification from the both! Whereas some agencies will have the logos of the paid tools. Which shows what are the advanced tools they are using.
Check for the clients who also hail from the same business background or from same business as you do. Cross check with them how they got the service and was it worth it or not. And was the business strategy was a success or not and helped them in gaining the profits.
ASK THE REQUEST FOR PURPOSE(RFP): Then comes the most important step ask them to send the Request for Proposal (RFP). This is the next step after you chose your right company for yourself, it basically tells more about their company and about the objectives that you want from them and the financial investments that you need to do in your business. It should keep a very realistic scope because you know the best what your company is all about and what the people you are targeting and what is the demographic regions. A good RFP includes the following things:
The positioning of your business and background
A summary of the works that have been accomplished.
Target customer details
Budget
Timelines by when they can complete the task
Details of the contacts for more clarification
Whereas the process of choosing the best digital marketing agency for your work to accomplish is really a great hectic task and which requires a lot of patience to research a good digital marketing agency. And even follows certain procedures to accomplish all the task. Patience is the only answer to all these.
According to the statistics, 40% of the content provided on the internet is repurposed or rewritten. Repurpose actually means getting all the texts, contents, research work, images and then by using different multiple ways and implementing them in as your content as a refurbished and formatted content. In simple words, we can say gathering information from different sources and summing up to a totally different and creative your own blogs, contents, articles, ebooks etc.
The information you collect can be from anywhere not necessarily from the online platform it can from the physical means like the newspapers, magazines etc. can even convert some of the important data to infographics, graphs etc. making them look attractive and catchy for anyone who reads your articles, blogs, ebooks etc. all these repurposings or rewriting things are called as the smart work than doing hard work.
Working hard is a very good thing some marketers out there always want their work to original under their name every time they work. But with so much content that is available out there, it becomes very important to stand out unique from all of them. But every time creating a new content entirely takes a lot of time instead repurposing it time to time by adding new important things, removing some old things repurposing it with time also gives a lot of boost to the content and instead saves times and resources and attract a lot of leads.
Below is the survey conducted OkDork about the average share generated by different content types: WHY SHOULD CONTENT REPURPOSING BE DONE?
Repurposing the content or else known as rewriting your present content by adding important things and by removing the unimportant things as it has a number of benefits which can be listed as below:
Reaching audience: whatever we do it is just to reach the audience, and users basically prefer infographics than the texts. And generating the content according to the customer’s needs is one of the important things. Rewriting and adding more information through infographics grabs the attention of the people more.
Rewriting the old content: while cleaning your room sometime you may find your old favorite book. Whenever you see that you always think to take time and read it but unfortunately fail to do it. And it always feels really great when you stumble upon such master. And from next time to remember to read it, you should dust it out, clean it and keep on the front row which reminds you to read it every time you see it. Similarly, your content also should be refurbished or rewritten with some new contents and infographics which attracts the customer’s attention at the first go.
Making your efforts work: when you put all your effort into a content you will always want your content to turn out to be the best one. Just having a good quality content is not enough there are some hidden qualities also involved in it that may affect your content. Repurposing whereas helps to let your article to get into front once again and allows people to see your blog once again. And it is just like a second-time content promotion.
Below are the approaches that should always include while repurposing a content:
Updating your content from time to time. You should always keep on updating the content with necessary data and infographics.
Always keep on expanding your content by providing more and more relevant data and adding it to the already existing data.
Reformatting the contents should be done because it again allows your blog to come to the front and which enables viewer see your content again or add on the new viewers which initially increases your audience’s.
IMPORTANT WAYS TO REPURPOSE THE CONTENTS
Video tutorials or Webinars: Webinars are always a great idea that draws you a lot of leads and attendees. And repurposing your webinars into youtube is the best you can do. Because everyone out there won’t be able to make up for your webinar and youtube videos of your webinars then your valuable content lives on.
This will automatically drive a lot of people to your webinars and videos as you would be having all the videos stored and available for the audience’s which will help in grabbing the attention of the new viewers also.
Guide to old blog posts: Suppose you have written a very good article about anything, always remember to repack those blog posts into a completely new article. For example, in past if you have written about why digital marketing, what is the importance of digital marketing, different functional parts in digital marketing, jobs in digital marketing, how to choose digital marketing course etc. you can effectively be combined this all and make them into a “Complete Guide to Digital Marketing”.
This really works out you just have to do some coating and crafting upon your old blogs and you are ready with a new article.
Turning a blog to a podcast: after a tiring day at the office or early morning wake up people usually don’t prefer to hang on the data provided on the internet and check the whole article, instead, they would be interested sitting back and listening to something. Whereas you have the script ready podcast it in social media is a mindblowing way to repurpose your content. You should always know your target audience and prepare the content according to their preference. Never ever try to sell yourself bluntly and should not contain long commercial. Should be brief, clear, informative and topic oriented. Nearly 94% people using podcast use social media wherein 48% people follow brands.
We are staying in the era where the normal broadcasting has been taken up the digital world. And people are always in a need of a good and more easier form of technology which eventually eases their work. And the idea of being digital has been changed a lot of people preferring internet that in smartphone, tablets, desktops have increased a lot than the traditional ways of advertisement. But there is always a debate between the digital platform advertising and television advertising. And if digital marketing then, how to become an expert in it?
The tough competition between digital advertising and television advertising has been increased a lot. If we go on with the recent survey conducted in the USA the digital and TV revenue collected were both same and it was established that digital is working similarly as the television does. However, if we swap up to India here people watch and believe more on television than the digital. Whereas there has been individual growth in both the digital and television sectors.
IMPORTANCE OF DIGITAL MARKETING FOR ANY BUSINESS
The first and the furthermost importance of digital marketing is that it is very much cost-effective than any type of traditional marketing. Survey leads to say us that 34% of the companies have already started implementing digital marketing and it has been increasing year by year and day by day. And more than 72% businessman believes that the digital platform is much more effective than traditional marketing techniques and can enhance the business by 30% profits to it. And continuing the ad management and promotion in the digital platform helps the business to get more than 80% of the profit.
In a survey conducted by Hubspot, we found out that the cost per lead for across 350 companies the average was being determined to be approximately $200. And all the statistics shown depends on the type of industry, the size of company and revenue generated. And much larger the company is more investment they do in generating leads. The companies and their investments in digital marketing campaigns in Million Dollars are listed below:
WHY IS DIGITAL MARKETING IMPORTANT?
The electronic channel has nowadays become very broad and wide and is being used by everyone. If we take the case of USA where the people viewing TV and people using mobile phones are the same but it is a bit different scenario in India. Here there approximately 183 million homes in which 900 million people watch TV and the total household would be approximately 243 million which means the future of Television in India is very bright which may increase up to 65 million more. Similarly, when we jump towards present day’s digital scenario in India there 650 million mobile users out of which 300 million are the smartphone users and 350 are feature phone users. And these feature phone users are also converting to smartphones according to the statistical review as there a lot of provisions provided to people who have smartphones can access it like cheaper data packages, unlimited calls, 1GB data per day etc.
However, in India, it is always a tough competition between TV and digital platforms and from past few years it has been seen that there is a huge increase in digital marketing campaigns in India. Which, initially creating a very good market base for digital marketing in India. And experts say that in coming future there will be a huge increase in the digital marketing campaign and people will turn more towards digital media than television.
And the advertisers have started using Television campaigns and digital platforms equally from past few years the investment of the digital media platform has increased a lot. Considering an example below:
One of India’s top rate retailer Future Group who has 250+ stores in all over India in 120 different cities and towns and has been investing a huge amount in the digital marketing campaign and believes that marketing of digital platform will increase the endeavoring chances of their business.
The Digital head of future group Mr. Pawan Sarda says, “ digital platform is the best for any company to connect with people and mostly when the languages are different. If we have to connect to Telugu or Tamil or Marathi people at a time then digital media is the best thing to connect with people easily where we face a language barrier”. Because of all the significant reasons Future Group has started investing more in digital marketing. At first, before 2-3 years they used to invest 2%-3% only in online marketing whereas now it has increased to 18%-20% investment.
And they are investing as much as possible until the digital media works as a relevant gateway for the ad campaign. They even conducted FBB’s “ World Shorts Day” in digital media for the customers under the age of 30 which was a huge success and was repeated several times. Similarly, “National Jeans Day”, “watch now buy now” initiate where also a big success on the digital platform.
ASPECTS FOR HAVING A GREAT DIGITAL MARKETING SERVICE
GIVING EQUAL OPPORTUNITIES TO ALL BUSINESS: digital marketing offers equal opportunities for every business. Now everything has become very advanced it’s not more like the old system where only big companies and businesses were able to embrace the marketing opportunities. The digital marketing platform is now open for all it irrespective of whatever the type of business is it helps in promoting the business and driving the traffic towards it.
Now the small-scale industries and startups can easily do marketing of their business through the digital platform that too which is very cost effective.
The most important thing of digital marketing is the ability to manage and provide the correct digital marketing service with customer care services.
DIGITAL MARKETING MORE EFFECTIVE THAN TRADITIONAL MARKETING: there has been a 40% growth in the sales of the companies those who did promotion for their business on the digital platform. Digital platform allows everyone irrespective of what business they are doing and whether it is a small or big or startup company to do online marketing. And online marketing is the cheapest one whereas traditional marketing is the costliest medium of marketing which moreover could be afforded by the big companies or industries only.
And as the survey did by DemandWave shows that email marketing tops the position by generating the highest amount of leads followed by organic search and social media. And all this at a very less cost.
DIGITAL MARKETING GENERATES HIGHEST CONVERSION RATES: the main aspect of any digital marketing campaigns is to drive the maximum number of people to your website and generate leads. This is not that end converting those leads into effective customers is the important task for any business. If there will be no conversion from leads to customers then the digital marketing strategies and the amount will of no use. That’s why every company who chose the digital platform for their marketing purpose run behind conversion rate optimization or CRO. According to the recent survey conducted by Ascend 2’s it was found that the leads generated by producing effective content to get highest conversion rate is shown below:
GENERATES REVENUES AND HIGHEST ROI LEAD: along with the best conversion rates generating highest revenues on the investment made in the digital marketing is also an important aspect. Because it’s not that just invested in a marketing strategy generating highest returns is also very important because that is where a company relies on and knows whether it is in profit or in the loss. The business person can know whether the company is in profit or loss and if profit then by what percentage. And by using the digital platform a company can easily have 3.3 times better revenues than the previous one.
Digital marketing provides a wide variety of better and bigger strategies and targeting every place both the nearby localities and abroad. And it will work as a rocket fuel for the development of small-scale and medium ventures. Below is the survey conducted by DemandWave about the channels which produce highest ROI :
There are always a lot of important factors which makes the digital marketing campaign a profitable one these includes the Search engine optimization (SEO) services, Search Engine Marketing (SEM) services, pay per click, email marketing, social media marketing (SMM) etc. The answer to how to become a digital marketing expert? The only answer is by making everything transparent and showing the straightforwardness, which is the only way to track and monitor your business with increasing the number of customers and profits to your business.
There would be no saying no if we say that the marketing strategies in the digital platform are growing like anything from the past 10-15 years there has been a huge increase in the online marketing platform. The businesses are more opting for the online platform than following the traditional marketing format. Traditional marketing platform is usually very expensive and costly which was not easy for every company to afford. Moreover, the digital marketing platform is cost-effective and open to all irrespective of what and how big their company is.
It has opened a lot of channels and routes for marketing so that the customers get spoilt by the different choices provided to them. These services have brought a lot scope for the people in professional aspects creating a lot of job opportunities for experienced and as well as for freshers. The posts like the digital marketing executives/managers/ associates, social media marketers/executives/ associates etc.
As everyone is turning towards the digital marketing side the requirement of the employees in digital marketing is very high. And learning the digital marketing course is very useful for anyone who wants to explore in digital media and it is the most trending and booming jobs nowadays. For any individual who wants a career in this digital background will surely have a bright future.
HOW WILL DIGITAL MARKETING HELP TO BUILD A CAREER?
Usually, people watch other people on the social media and think that its very easy to go trending and viral on the digital platform. Then you are mistaken it is one of the difficult tasks for completing these task people come to the digital marketing service providing agencies which eases their work and helps in building a trending content for them in the digital platform.
Sometimes people do research about “Digital marketing” and its Tool in the Google like the Google Analytics, Google Adwords, Webmaster etc and do a thorough research on the digital marketing tactics by readings some blogs, articles, watching youtube videos etc. and they feel like now they became experts in digital marketing field which is the biggest misconception of anybody if he/she thinks like that.
Even there are agencies who sway people by giving false hopes and fraudulent promises to make people experts in digital marketing and portray themselves as the best digital marketing service or course provider instead they are the digital marketing impostors they show the access to the tools, templates, website etc. which is all useless because there are a lot of free tools available in the internet and are very simple and easy to use. That is when you should understand that it is a trap and you should not fall for it.
Communicating is one of the important factors of the digital marketing service because whatever you may be knowing and working in Google analytics until you communicate you can’t get the audience’s and all your services would be crushing. And be updated with the present trends, patterns, and insights no matter whatever data or companies you are working with which helps you to enhance the leads in business.
And a best digital marketing course providing tutorials will make sure and keep in mind to avoid all these kind of mistakes instead will give right guidelines, do time to time reality check, most importantly keeping grounded.
How to achieve it? Only by having a strong foundation in digital marketing fundamentals.
In any digital marketing course which provides the best coaching will always start from the basics, concepts explain them nicely and then goes to expand those concepts in the vast arena of the digital marketing. By this exposure, you get to basics of digital marketing easily not only that but you will get to learn all the shades involved in digital marketing which will help you in applying these techniques in the longer run and larger framework. And all this can be achieved in the longer run when trained by an expert trainer in digital marketing field, who would be able to incorporate the best course material and lacing a lot of real-life examples and should access a lot of practice examples and real-life live works undertaken because from real-life examples only people get to know what is deep inside the campaign and can know how the actual digital marketing strategies works.
When you will get to know the correct strategy to accompany the digital marketing campaign you will be the king of your specialized sector. And moreover will maintain the conceptualized and glory of your digital marketing campaigns.
HOW TO KNOW WHICH IS THE BEST DIGITAL MARKETING COURSE FOR YOU?
The most important thing to remember there is no secret formula to learn digital marketing or there is no 2-3 days digital marketing course. If you think that you will land you somewhere, where they will provide you with some digital marketing secret tricks then you are in a big misconception.
There are always certain steps which are required to be followed to achieve something. And below are some of the major things so should check on while choosing a digital marketing course providing institution:
REPUTATION OF THE INSTITUTION: this is where everything starts from the reputation of the institution you are willing to go for because a reputed institute will always focus on the course provides, want you to gain knowledge and would also want you to perceive candidature in the market.
Below is some question which should pop-up while choosing an institution:
How old is the institution? What are achievements of the institution? What is its journey?
How wonderfully has it been grown?
What is the profile of the institution? What the alumni have to say about the institution?
Does this institution have license and accreditation to run the coaching class?
REVIEWS: ALWAYS CHECK BEFORE JOINING: digital marketing it self-means going online on the internet platform. In digital platform people always have to maintain their business reputation and online platforms allows the users to give reviews, comments, suggestions and the ad makers always have to maintain their reputation. Because they can the bad reviews and negative comments on the online platform which may lead to bouncing back of the customers. Because people nowadays rely more on reviews and comments then what they see.
FACULTY OF THE COURSE: the most important thing for any type of course not only the digital marketing, whatever course you may go for always check how good are the faculties because they are the only medium from which the students gain the knowledge. Everything falls apart when the time comes to chose the faculty the institute may be the top class, with well-crafted courses provide, and nicely templated syllabus provided everything tears apart if you don’t get those best trainers who can make everything easy for you. Doing a background verification with the alumni is the best thing to resolve it. Because good indicators can show you a clear path to achieve what you want.
DIGITAL MARKETING CURRICULUM OR SYLLABUS: what is the syllabus and curriculum the institution is providing is very important because of know because everything should be well versed and crafted and very closely be being examined. Everything should be in an order like the basics first then expanding the whole topic of the digital marketing. And should always know how important are the topics? And are all the topics being covered nicely in stipulated time? And are real-life examples being linked with the topics or not?
CERTIFICATION PROVIDED: certification is very important if you go for the job in any digital marketing firm certification is the important thing what the companies ask for. You always have to check on are the certifications provided are relevant or not? Because of there a lot of certification available out there. Should always check how the certification is going to help you? What is the important certification you need? And are these certification provided by the institution?
PLACEMENTS: placements are very important for everyone who completes their education. Basically, you should know does the institution provides placement facilities or placement support? What are the companies it has tied up to? How many people are getting placed? What is the average package being given to the students? What are the job profiles the companies hire for?
PAYMENT PROCESS: you will be able to start a course only when you pay the fee. Knowing the fee structure is always an important thing to keep in mind. You should always check what is the fee structure? And are they providing courses and facilities according to the money they are charging? And are the multiple stage payment procedure available? And are the installments procedure easily available? What is the ROI you expect or get from the fee paid?
These are all just the guidelines to select a good institute for the digital marketing course. Rest it all depends on you how much you are keen to take in the knowledge given to you. This is just to keep you on track and help you in decision making. But at last, the decision has to be taken by you.
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