Whenever a website which is external to you links with you then it is known as backlinks or external backlinks. Backlinks are one of the most important factors which are used for rankings in search engine results. The algorithm of Google always keeps on changing and evolving. As backlinks only help you to gain higher rankings in the search engines. And links are one of the top most important things required nowadays to make your SEO service rank high. If you see any page is ranking high and having a lot of followers to it then it is including a lot of links to its content because Google thinks the page is authoritative if it contains a lot of links.
Earlier by using only the relevant keywords in the content was enough whereas now those times are gone. Earlier spamming of an article was ok to be done but not now because you can be penalized if you are found to be spamming an article on your website. The procedures of link buildings have been changed a lot with every coming year but still, it is very much important in making a page score high ranking in search engine rankings.
WHY IS IT SO ESSENTIAL?
People doing online business or marketing usually don’t know why backlinks are important to rank the page to higher. People don’t get that backlinks are the foundation or the keystone of any Search Engine Optimization services. Google rankings are moreover is based more on the backlinks only. When the surveys were done by the Google says that backlinks are very important to rank higher.
In the Search Engine Result Page if a content is ranking on the top that means it is having a lot of links to the content than the content which ranks the less. People sometimes think that by having the backlinks only they will get the top rankings whereas it is not the same case everytime spamming the contents, forums or links etc get noticed and doesn’t gather you a good amount of links. Eventually when you have different backlinks from different sites than it is very useful in ranking high. The domain link authorities are very important for any site and if these are present in a site it helps the site to rank higher. So which initially means the site would be much powerful only when it higher domain authority links so you have to give more focus on the links than the site. To get more traffic to your site link building is very important for the SEO strategies below are the important link building campaign plans that are required in 2018:
FOUNDATIONAL THINGS IN LINK BUILDING: The most efficient and methodological link building involves investigating original data and research which makes the site 70% more powerful. As the “content is king” in nowadays digital world than keeping the content original and specific is very important to draw the attention of a lot of people. When some write a content or blog it is very important to keep the notice and having a grip on the original research gains a lot of backlinks and references for the site. So these are important or can be called as the foundational things of any content or blog by gaining a lot of backlinks. How the research and original data are being used for backlinks is given below:
Always chose the topic which the viewers find it to be very valuable. As there is a lot of things people want to know about if you catch the thing in the right moment of time and develop the content and blog at the same time. It will for sure drive you a lot of organic traffic to your site.
Always publish all your research and findings everything that is very important for the viewers to know about. As earning the links is not so easy without publishing the relevant research.
Not only the contents and blog always try to add the complementary content based on your research. Make a series of blog, videos, podcast etc use everything which you think is relevant to your content.
Never restrict your research, findings and analysis do as much as possible and use demographics, charts, graphs, graphics whatever that is relevant for your site to rank high and make the people feel that “it is having some relevant content”.
Promoting your site or the blog is very important because if you understand the people choices and feel that it will tickle the people’s interest sharing or be promoting the analysis is very good.
BUYING LICIT LINKS: some of the SEO services try to buy the backlinks or the sites but buying the links is a very bad habit because while analyzing Google may find it illegal and penalize your site. Whereas there are some other ways which help in gaining the high backlinks that involve things like- reviews that are paid, official sponsorship, and writing the guest blogs in some renowned sites with disclosure. How to have paid links are given below:
Go for the organic links than paid links because while the organic and paid links are compared then paid links are too risky to be used. And still, you want to rely on the paid links always remember that it should not exceed more than 10-25%.
Build the links slowly and easily because nowadays SEO builds the links 1-20 links per month instead opt for 1-2 links per month because link building should be done deliberately.
Researching a lot about the domain page site is very important. Check the red flags like spam contents, outbound links. Check the page history, its rankings and all. Before agreeing to do the backlinking works for any of the sites.
Always change the keyword anchored texts because pages having the same keywords are being sent a red flag by Google for buying the links.
Disclose your involvement whenever you pay the sponsored site for hosting the content. And always try to gain the trust of people by making everything transparent and making them know everything about the paid links to the readers.
POSTING CONTENTS ON SOCIAL MEDIA: The SEO strategies nowadays think that the content sharing in the social media is very much important and efficient to gather the leads. And gives the most effective link building strategies as it is most followed strategy for link building in the SEO campaign. Some of the link building strategies that the SEO companies use are like the Broken Link building, Local Business Website. Almost any SEO company you chose for link building on your site everyone relies fully on social media for getting the desired leads. How social media helps in building links is given below:
Always know who is your target audience and check on which platform they are more active on. There are different tools which help you in finding this and focus mainly on that platform only because it will finally help you in gathering the leads.
Target the audience and chose the topic which attracts more of them. Use the tools to find patterns, engagement and likes, shares, comments etc which help gather the number of audiences.
Promote and share the content or blog as much as possible. And the content to free because if your content is interesting, attractive, and unique enough the viewers will only share your content.
Remarketing is one of the very important aspects nowadays. If suppose you tweeted it don’t stop there retweet it, if you already posted in Facebook then go in some other platform and post it there also, and give the content a small boost with every passing week. In this way, you can gather the number of leads that are new including the old one.
LINK BUILDING USING VIDEOS: the surveys say that 66% of the SEO companies think that the link building using videos is very much effective because people have to be very careful while building links in the Google whereas there is no such thing with the Youtube videos. And a lot of people out there think that hosting a Youtube channel is very much efficient than having a page in any site and moreover sharing the videos in different social media sites gives a lot of boosts to host page in Youtube. And it is always been a great idea to include backlinks in the video and share them on different platforms.
Local SEO basically means targeting the audience in the local platform. It is one of the most trending things nowadays and the most effective way to promote your business on the local platform. 46% searches done on the internet are the local searches and the percentages are increasing every year. And an online business should always have a local SEO or else it would miss a great amount of traffic on the local platform. It is the optimization of the businesses in the local online platform you that you can be found easily on the local platform. Having your audience nearby you is a big plus point for your business.
Websites not only give attention to local audiences even as it connects to the audiences internationally. It would be an undeniable journey for anyone or business to begin their local SEO journey with an optimized on-page and off-page strategies for SEO.
WHAT IS A LOCAL SEO?
Normal SEO and local SEO both are the same only difference is the geographical region it is targeting. If you want to go to the top then going step by step is very good, first aiming locally then being global will benefit a lot to your business and help it grow in the SERPs or search engine result pages.
If suppose you are having a restaurant locally in Visakhapatnam if your it ranks high in Hyderabad there is no point in having such type of SEO services. People should find it in locally and it should be effective for people living in the same place not far away, increase in organic traffic is very much important for any local business.
The address, city, and region should be very much proper to optimize the local SEO in the easiest way. Content also plays a very vital role in local SEO campaigns the things like including the details, its speciality, about your business, how it is reaching to the local people, even including the nearby towns etc. if you include all these things people moreover get attracted to it and people from the towns nearby will also want to know about your business. Which gradually helps in growing your business. And all these things can only be accomplished by a proper optimization of the best SEO strategies.
THINGS THAT ARE INVOLVED IN A LOCAL SEO
CREATE AND OPTIMIZE YOUR WEB PAGE: creating a web page or website is very important for any online business. Creating web pages in Google My Business and Facebook page if you are targeting the global audience helps a lot.
For the local promotion of the business creating web pages in Sulekha, Justdial, Quikr will help you gain a lot of leads. Not only this the optimization of the web pages is also very important that too by following the right SEO strategies. Because the right strategies only help you let go to the top in the Search Engine Result Page or SERP. Detailed information is what people require nowadays, and providing them this is your work the details should include:NAP: the name of your company, correct address, and the right phone number.
Don’t forget to mention the right opening and closing time of your company, because if it is wrong then the people may come and return if your company is closed and you will be losing your valuable customers.
If suppose you have 4-5 branches of your company it is always recommended to give the full details like the address of every branch, the contact numbers of every branch with including the names.
The phone numbers which you provide should be in working condition because if a client calls you and your number is not in working condition then it will lead to losing the potential customer. If you provide the number as the clickable one than it is the best service you can offer to your clients. Searches say that 76% of people prefer calls in the local searches whereas 30% result in location-related local search.
Not only adding address but adding location or map has also become very important nowadays. Because people want themselves to be navigated straight to the spot without including the in-between search works involved. And more than 80% of people look for Google maps location which can navigate them easily to their destination.
Adding reviews is also very important because people nowadays believe more the reviews and comments given by the users who already experienced it. They are the trust building signals for the users.
Including schema which means creating the common language or the most understandable language and targeting it every search engine like the Google, Yelp, Yellowpages, Bing etc. which makes your website to be easily get noticed and understood by the search engines. This helps a lot in increasing the rankings of your website and most important tells the search engine that you are a local business, not the big brands. Which initially increases the leads and attract a lot of people which also improves your rankings.
CREATE ONLINE PROFILES: having your business website is not enough for your business, if you want your business to be known by a lot of local audience’s then you must have a page in the local search websites like Sulekha, Justdial, Quikr. And also create a page in the social media platform like the Facebook, Instagram etc and most importantly having an account in the Google My Business, Yelp, Yellow pages, Bing increases the visibility of your business page a lot.
But when it comes to the search in local areas people moreover rely on the reviews and websites that gives true reviews. The local websites here includes Sulekha, Justdial, Quikr etc. for any business those are targeting local people having a page in these sites is very important. Even Google also follows and posts the reviews about the local searches that are given by the local search websites.
Google my business is very important for any business whether it is small or big, it helps you manage your business page and lead it to the top ranks and makes the presence of your business be known to people. And ranking high in google page is very important because the ratings only ensure were your business and how much visible and reliable your business is on the online platform. As we know that 86% of the people rely on Google maps for the navigation to the right place of the company.
Ranking high in the local listing is also important as there is always a competition between every similar type of business, the local reviews by Sulekha, Quikr, Justdial helps a lot to make your business stand out in the competition.
Reaching out to people using social media is always been a great idea because social media has now become very huge and almost 70% of the population is active on social media. Which brings you a great platform to promote your business and attracting leads to it.
Whatever platform you may be using but the information given should be the same and correct one. And should always check who is your relevant customers or the target demographic so that you can target those group of people easily. Maintaining the same consistency in the business will surely help you to excel.
CREATING BLOGS OR CONTENTS: Every online business having the websites or web pages should have their blogs for sure. Because it lets the people know what is your business about? What are the things you are providing them? How are they working? And how these services are important to them? Which attracts a lot of leads to your website.
Having the links which draw more links to your website is the relevant one. Because links only help your business website to rank high and the links are the furthermost factor for any page to rank high. And a simpler link will always help improve the rankings of your blog and web page also. The blog should always contain information about the locality, local things, neighborhood, the neighboring cities and towns, the terms that localities usually search for. Always try to sponsor local events, functions, organization which makes your presence in the local. And all the blogs posted by you should always help the audience and be informative to them.
Link building is very much important to build the strong bond with the audience’s it can be done by joining with the local business blogs and can participate in the conversation going on the blog. Which firstly enhances the local presence of your business in the people. By this, even you can know who are your competitors and can avoid direct competition with them. And always gives some comments and mention their links to your blog which help people to get to your blog easily. And building links and increasing the links helps in building a very good base for the business.
For any business, it is important to know which demographic you are targeting for or which group you are targeting for as you are writing for that group of people only. You should always know what your audience want not you want because people least bother what you want they only care what they will get from you.
Mistakes made while writing a content is very common it should be taken a lot of care while crafting the contents. There are a lot of tools available online which will help to omit these type of errors or mistakes. And never directly copy the content from different websites and paste it in your blog because people can easily know about it and doubt on your business and its uniqueness which will decrease your business rankings and business also.
Machine learning ML is also an important type of artificial intelligence AI and predicting the outcomes becomes very easy as it allows the software application to become more accurate without any explicit program done. It is a process which enables the data analysis to automate the analytic model building. It is basically made on the artificial intelligence idea which says that the system learns from the data, can easily identify the patterns and itself can make all the decisions without the involvement of human beings. So, the general work of the machine learning is to build such algorithms that predict the right output by using statistical analysis by taking the right input in an acceptable range.
Whereas machine language is a trade within the computer language which it is still different from traditional computer techniques. In traditional computing techniques, the algorithms used are explicitly programmed and certain instructions are given to the computer to calculate or solve a problem. Instead of machine learning, the algorithms trains the computers on the correct input of the data and get the output in a statistical order which falls within that specific range. This allows the machine language to build models from the sample data provided and which automates the process of taking decision-making by the data provided.
Everyone who is using this advanced machine language has been benefited from it. The technology like the face recognition which helps the users to tag, share and post their pictures on the social media platforms. Another technology that is the OCR or optical character recognition that makes a normal image of the movable type. Whatever T.V shows or movies we watch are based on the user-preferences which were done by the recommendation engine in machine learning of artificial intelligence.
As machine learning is a part of artificial intelligence so a course on machine learning is always a great idea as it is the most developing field nowadays. While working with the methodologies of machine learning you to keep a lot of consideration in mind and should know its importance and analyze it properly.
MACHINE LEARNING TECHNOLOGY EVOLUTION
As the technologies get improved and get advanced similarly the previous machine learning is not same as the new machine technologies. It was basically developed from the technology called pattern recognition and the based on the theory that a specific task can be performed without being programmed in the computer: the most important challenge for the researchers was to see if it the computer could learn effectively from the data already provided. In machine learning, as the models are always get exposed to new data, they have adapted themselves independently moreover machine learning is an iterative process. From every growing time, they adapt themselves easily they produce reliable, repeated decision and results. With every new machine learning something brilliant is coming up which is gaining the fresh momentum.
There are a lot of machine learning algorithm that has been invented till now, having the ability to apply mathematical calculation complex that is automatically added to the Bigdata which are faster and faster and over and over is the development done recently. Below are some of the examples which include the machine learning technique:
The self-driving Google cars include machine learning techniques.
Amazon Prime and Netflix online recommendation offers.
Checking what people say about you on twitter.
One of the most important aspects is the detection of fraud.
DIFFERENT MACHINE LEARNING METHODS
The most adopted method in machine learning method is the Supervised learning and the Unsupervised learning instead of this there are some other are methods also that are listed below:
Supervised learning: using labeled examples the algorithms are being trained where the input is given the desired output is already known. Considering an example there is an equipment which has data points labeled as F for failed and R for the run. A set of input would be received by the learning algorithm with the corresponding set of outputs, then it compares itself with the existing output and the real desired output this is how the algorithms learn about the errors. After knowing the errors it modifies the model accordingly. There are some other methods also like classification, regression, prediction, and gradient boosting instead the supervised learning is used as the values can be predicted using patterns on the label on the additional unlabeled data. The applications where the future events can be determined by the previous data are commonly learned from supervised learning. For example, it can easily determine when the transaction on the credit card is going to be fraudulent or which customer of the insurance is going to file the complaint.
Unsupervised learning: the data which doesn’t have any historical or previous label then unsupervised learning is used. The “right answers” are not told to systems. What are the things being shown must be figured out by the algorithm! To the desired structure within, we have to first explore the data. On the areas of transactional field unsupervised learning is applied. Considering an example: the customers having similar attributes can be identified with similar segments and all these customers can be given the similar type of marketing campaigns. Or in the other way, the customer segments can be differentiated from each other by finding the main attribute. The techniques like the self-organizing maps, nearest neighbor mapping, k-means clustering and singular value decomposition these all are the important and popular techniques. For segmenting the text topics, recommending items and for identifying data outliers for all these the algorithms are used.
Semi-Supervised learning: as the supervised learning is used similarly for that application only semi-supervised is used. The labeled and unlabeled data both are used for the training similarly the way labeled data were taken in small data and unlabeled data in large quantity as unlabeled data is less in price and requires very fewer efforts to acquire it. The methods of classification, regression, and prediction in which this type of learnings are used. A purely and fully labeled training process is not allowed as the cost of labeling gets very high in this type of situations the semi-supervised learning is used. Identification of a person’s face through the webcam is one of the examples.
Reinforcement learning: this basically includes robotics, gaming, and navigations. Which action will get the best reward is being identified by the trial and error method by the algorithm this whole method is called as reinforcement learning. The agent or the decision maker, then come to the environment that place or those everything the agent interacts with, finally the actions or the steps taken by the agent- these are the important and primary three components of reinforcement learning. To increase the expected reward and that too in a stipulated period of time the agent has to choose the appropriate action which the agents main objective. Having a good policy is an important aspect through which the agent can reach his goal much easily and fastly. In reinforcement learning knowing the best policy is the key aspect.
SECTORS WHICH ARE BENEFITED WITH MACHINE LEARNING
FINANCIAL SECTOR: the financial sector which included banks, investment companies, and other businesses uses this machine learning techniques for main two key purposes that are: first is the fraud prevention, second is to identify the important insights present in data. From this, the investors can easily know when to trade and can identify the investment opportunities from the insights. Another technology data mining can also be used for identifying clients with high-risk profiles and warning the clients about the fraud by using cyber surveillance which gives pinpoint information.
GOVERNMENT SECTORS: machine learning has a lot of importance in public safety and utilities in Government sectors as the data can be mined easily for insights as they have a lot of or multi sources for the data. Analyzing the sensor data for example which increases and identifies the efficiency and saves the money. Detecting fraud and minimizing the theft are the main things for which machine learning is used.
MEDICAL SECTORS: in medical sectors, machine learning is having a lot of hype all thanks to the new trending wearable devices and sensors that are used by the doctors to treat their patients. Using this technique the doctors can easily check or diagnose the data to analyze the trends or red flags which improves the treatment.
SALES AND MARKETING SECTORS: you can easily analyze your previous buying history when the website recommends you the similar items based on your last buying which automatically helps in promoting other items. It helps a lot to analyze the given data, capture it and use the same to get a customized shopping experience.
OIL AND GAS SECTORS: machine learning does very important work in the oil and gas sectors like discovering new energy sources, analyzing the minerals present in the ground, predicting the sensor failures in the refinery. Making the oil distribution streamlining more efficient and cost-effective. There are a lot of uses of machine learning in this sector which still are still expanding day by day.
TRANSPORTATION SECTOR: the key aspect in the transportation industry is to identify the pattern and trends by analyzing the data, which helps the transportation sector a lot by predicting the dangers coming and making the relevant routes and increase the profit percentage. The analysis of data and the modeling aspects are very important in the delivery companies, public transportation and in different transportation companies.
The scare of Coronavirus has become huge. After China, the virus is spreading in other parts of the world rapidly. Coronavirus and COVID-19 will have broad-ranging effects in the year 2020. We already see the massive panic in the world about the virus and its treatment and travel ban.
In this blog, we will be discussing Coronavirus and COVID-19 and its impact on job loss, economy, symptoms, and safety tips. The virus has already started to show its adverse effects. Hence, having all the knowledge related to Covid-19 will be much helpful.
What is Coronavirus?
The WHO report states, Coronaviruses are a family of viruses known for causing illness that range from the curable common cold to more severe diseases such as Middle East Respiratory Syndrome(MERS-CoV) & Severe Acute Respiratory Syndrome (SARS).
The new virus, now officially called Covid-19, is highly dangerous. It is also known as novel Coronavirus or (nCoV) that hasn’t been identified in humans previously.
Whole-genome sequencing analysis of 104 strains of the COVID-19 virus separated from patients in different localities with symptoms onset between the end of December 2019 and mid-February 2020 showed 99.9% homology, without a significant mutation.
What are the Coronavirus and COVID-19 symptoms?
This virus is airborne & specifically targets the respiratory organs of the human to enter & cause infection.
The WHO says Covid-19 is a zoonotic virus, meaning they can easily transmit from animals to humans.
Coronavirus symptoms include respiratory symptoms, fever, cough, shortness of breath, and breathing difficulties.
In more severe cases, the infection can cause pneumonia, severe acute respiratory syndrome, kidney failure, and even death.
In some rare cases, infected people spread the virus even before showing the symptoms of the disease, making the infection even more deadly than imagined before.
These are some of the Coronavirus symptoms that people need to be very careful about while coming in contact with any person.
As coronavirus cases in India are spreading, we are explaining COVID-19 symptoms in Hindi.
कोरोनावायरस और COVID-19 लक्षण क्या हैं ?
कोरोनावायरस प्रभाव के लक्षणों में श्वसन संबंधी लक्षण, बुखार, खांसी, सांस की तकलीफ और सांस लेने में कठिनाई शामिल हैं।
अधिक गंभीर मामलों में, संक्रमण से निमोनिया, गंभीर तीव्र श्वसन सिंड्रोम, गुर्दे की विफलता और यहां तक कि मृत्यु भी हो सकती है।
कुछ दुर्लभ मामलों में, संक्रमित लोग बीमारी के लक्षणों को दिखाने से पहले ही वायरस फैलाते हैं, जिससे वायरस पहले से भी अधिक घातक हो जाता है।
ये कुछ कोरोनोवायरस लक्षण हैं जो किसी भी व्यक्ति के संपर्क में आने के दौरान लोगों को बहुत सावधान रहने की आवश्यकता होती है।
घबराहट होने से स्थिति और खराब हो जाएगी, इसलिए कृपया सुरक्षित रहने के लिए सभी सावधानियों का उपयोग करें।
How did the coronavirus transmission start?
It all started from a market in Wuhan, China, which is known for selling live wildlife animals.
In this market, live animals were kept & butchered for selling purposes. Apart from that, both the buyers & sellers used to maintain low hygiene standards.
Moreover, all such animals were also densely packed that increased the risk of coronavirus transmission.
Coronavirus transmission happens through droplets or fomites during unprotected proximity between the infector & the infectee.
To date, WHO scientists are not able to identify the animal source of the outbreak, hence making it difficult for them to work on a cure successfully.
There are no reports on an airborne spread for the Covid-19 virus.
How does the virus gets transmitted from person to person?
Person to person transmission of this virus is occurring mostly in families living in a closed cluster. The study of the joint mission states that 344 clusters involving around 1308 cases(out of 1836 reported cases) in Guangdong & Sichuan province, where most groups around 78-85% are affected, have all occurred in families.
Coronavirus and COVID-19 Safety tips
There are certain sets of Coronavirus Safety tips prescribed by WHO that will keep you as well as others away from infection. Please follow the effective Coronavirus prevention techniques to stay safe:
Source: WHO
Wash Your Hands Frequently
Yes, washing your hands frequently with an anti-bacterial hand gel made up of alcohol or just washing them with soap & water regularly will keep the germs away, including Covid-19.
Maintaining Social Distance For Avoiding Close Contact
Maintain more than one-meter distance from the person who is coughing or sneezing. By doing so, you will stay safe from inhaling the harmful droplets coming from the cough or sneeze of the infected person.
Please Avoid Touching Your Eyes, Nose & Mouth
While working or moving, our hands come in contact with numerous surfaces such as elevators, doors & windows containing viruses.
Once contaminated, our hands can transfer the virus directly to our eyes, nose, or mouth. From there, the virus can easily sneak inside our body without being detected.
4. Practice Respiratory Hygiene At All Times
Please ensure to follow good respiratory hygiene along with all other people around you. It means covering your mouth & nose with your bent elbow that will prevent the spread further.
You can also use tissue papers while coughing & sneezing. After use, disposing of tissue paper is a wise thing to do.
By practicing good respiratory hygiene, you are easily able to protect yourself as well as saving many others from deadly infections such as Covid-19.
5. Seek Medical Care Immediately
Call for immediate medical attention in case you start experiencing cough, fever, or breathing difficulty. Isolate yourself from the rest of all the members of your family & the public.
By calling local health officials after noticing your symptoms, you will not only get the most up to date information about the situation in your area but also get directed to the nearest health facility dealing with the infected people of the virus.
Stay Informed At All Times & Follow Guidelines Of Healthcare Professionals.
Always stay informed on all the news related to Coronavirus update via news channels & the internet.
Apart from that, also follow all kinds of advice given by your health care provider from national & local health authority or employer on how to stay protected from Covid-19.
Wear Protective Mask
For your safety & personal hygiene, also use an anti Coronavirus mask at all times while venturing out.
Note The above-given guidelines are some of the Coronavirus and COVID-19 safety tips prescribed by WHO.
Download HandWash and Handrub posters from WHO.
Handshake to Namaste
People around the whole world have finally accepted to say Namaste instead of using hand gestures such as a handshake because of Coronavirus scare. One of the most significant examples is the viral videos of President Donald Trump & Prince Charles using the Indian greeting ‘Namaste’ to greet others.
Coronavirus Impact on economy & Job loss
The spread of Coronavirus had already started to show its impact on the economy& Job loss all over the world.
James Goodall said that the collapse “will likely be the first of many in 2020,” Transport Analyst, Redbus Airlines.
We expect that the demand destruction caused by Covid-19 accelerated its demise, and we believe further airline bankruptcies should be expected in the coming months.
IATA Economics has predicted that airlines could lose up to $63bn to $113bn in revenue due to low passenger traffic due to virus scare.
Source: IATA Economics
Source: IATA Economics
Anheuser-Busch InBev famous for making beverages like Budweiser, Corona, and Stella Artois beers became the latest casualty of the scare.
The company reported losses of $170 million in the past two months after the coronavirus outbreak.
Car rental giants like Hertz Global Holdings and Avis Budget Group Inc. also lost to Coronavirus fallout when their shares suffered a double-digit loss.
The hospitality industry has been hit abominably since the Coronavirus.
The sharp decline in occupancy rates in Italy, the graph shows the growth in the COVID-19 cases occupancy rates has fallen drastically in the past three weeks. The growth forecast of the hotel industry will be slow in the coming quarters.
Source: STR
Source: Earnest Research
Source: Statista
Apart from these significant events shown in the map above, postponed. There are events from other fields, also showing closed doors.
Coronavirus spread caused the cancellation of Italian Serie A football, All soccer games in the region have been postponed.
Champions League match between Paris Saint-Germain and Borussia Dortmund played without fans because of the spread of COVID-19.
The NBA has suspended its season after one of their players for Jazz testing positive for the virus.
Hollywood got affected, the release of the James Bond movie, ‘No Time To Die’ is delayed by seven months due to Coronavirus break.
Cultural events throughout Europe got canceled or postponed for an indefinite period. For example, Ireland’s government has withdrawn all St. Patrick’s Day parade.
Most of the employees of high-profile companies in the world are asking their employees to work from home to prevent the spreading of Coronavirus.
The Coronavirus outbreak impacts job loss for people across the globe.
Individuals such as teachers, hotel managers, bartenders, and many others who come in contact with children or customers have to stay at home or work from home.
Schools, colleges, and universities are closed in some parts of Italy, the UK, the US, South Korea, Japan, and Iran.
Source: Statista
Such a move is putting a strain on institutions, where these employees are working.
Furthermore, it is also getting challenging for the employers of small scale businesses such as restaurants & shops when their employees fall sick or apply for paid sick leave.
If the Covid-19 spread at this pace, there will be layoffs.
Boeing freezes hiring over MAX737 and Coronavirus Outbreak.
Norwegian Airlines is going to cancel thousands of flights along with temporarily laying off about half of its staff because of the coronavirus outbreak.
Industries directly depend on the supply chain of china as its called the World factory.
Job cuts will be there in the Travel industry such as cruise liners and hotel industry and airlines because of severe downfall in the flow of tourists.
The manufacturing sector also may see some job cuts in the coming quarters if the pandemic spreads due to the fall in imports of raw materials from China.
Companies that have low revenues may go for layoffs.
Apart from jobs & businesses, it has also affected stock markets severely.
Global stock markets are also showing some sharp reactions as investors around the world are worrying about the widespread effects of Coronavirus.
Due to the outbreak, the world economy has already started to slow.
Just go through the charts & maps given below to have a deep understanding of the effects of the virus on the global stock markets.
The Dow Jones dives nearly 1500 points after an 11-year bull run. While closing on March 11, Wednesday, at 23,553.22, it dropped to 1464.94 points.
Source: Statista
Indian Stock markets tumbled in the past two months.
In the first two months of 2020, Nifty lost over 50% of its stocks & Sensex lost around 10-40% of its share value.
Sensex came down to 33,471 from 41,915, as recorded on January 14, 2020.
The top losers on Sensex are Axis bank, SBI, Hero Motocorp, ITC & Larsen.
On Nifty, its Yes Bank, BPCL, Axis Bank, Vedanta & UPL.
Source: Trading Economics
Source: Trading Economics
Economist on Yield-curve, Campbell Harvey warns about the impending recession by saying coronavirus “completely changed the story” for the US economy.
US 10-year-old treasury bonds are dropping after a Coronavirus outbreak. In history, it’s the first time yield curve below 1%. Another reason is the pricing war between OPEC and Russia.
Source: Statista
Oil crashes by most since 1991 as Saudi Arabia launches price war.
Saudi Arabia took advantage of the crippling situation arising due to Coronavirus by launching a price war against the onetime ally Russia.
Traders are preparing for the worst as Saudi Arabia is also planning to flood the market with its crude to recapture the market share & control the oil trade around the world.
The 2020 coronavirus outbreak could shrink China’s economy by 1%-2%
Believe it or not! This outbreak is going to wreak havoc on the Chinese economy brutally.
The domestic economy of China started to show significant signs of slowdown from February 1.
All the international brands started to close their stores and branches all over China to protect their respective employees from the outbreak. Even Apple was one of them.
The situation started to worsen after Coronavirus went global and begun to affect the demand & supply chain all over the world, further straining the manufacturing factories of China that led to shutdowns & mass firings.
What are employers doing to protect their employees from Covid-19?
When Covid-19 started striking all over the world, it forced people from every field to not only react but fight the virus in every best way possible including the private organizations from across the globe are as follows:-
Google’s top management has instructed all its employees located in the US and Canada to work from home until April 10, 2020, for containing the spread of Coronavirus.
There were also restrictions on Google employees from flying abroad.
Twitter has also given similar orders to all its employees on March 2, 2020, to work from home as it is one of the best ways to fight the scourge of this virus.
Facebook, to date, has taken the most significant decision to restrict all social visitors to its offices to stop the spread of infection. They have smartly decided to conduct job interviews through video conferencing.
Flipkart is currently sanitizing all its offices in India & advising its employees to work from home.
What are World Governments doing to protect their citizens from Covid-19?
All the world governments have resolved to take some strong measures to counter the outbreak. Here are some of the steps taken by major governments of the word shown below
USA: The Trump administration has banned all travelers from Europe to the US for 30 days to stop the spread of the virus.
India: The Indian govt has stopped issuing visas to foreigners coming from all over the world. The travel ban will start to take effect today. As Coronavirus cases in India are increasing rapidly, as a precautionary measure, seven state governments ordered to shut malls, schools, and large gatherings till march 31, 2020.
Italy: Government authorities in Italy took some strong measures by ordering the closure of all schools, colleges, & places where public gatherings take place in large numbers except pharmacies & supermarkets.
Spain: The entire Spanish government went for testing for Coronavirus after a minister got exposed to it. Apart from that, it has also postponed all the football matches after Real Madrid Football Squad went into Quarantine.
UK: The United Kingdom has pledged to spend an extra 46 million pounds to fight the virus. Besides that, the British government is also making serious efforts to find a cure to beat the illness.
The Republic Of Ireland, Denmark & Iran, and many others have joined hands in closing all schools, offices & numerous other public places for restricting mass movements of people for combating the outbreak effectively.
How can Coronavirus be treated?
Officially, there is no cure against Coronavirus until now. But tests are being conducted in numerous parts of the world to find Coronavirus vaccinations & drugs.
Now, when it comes to preventing the spread of the now-infamous Coronavirus, China takes the lead in containing the virus more successfully because of a slew of Anti-coronavirus drills.
Locking down Wuhan & all the nearby major cities on January 23, 2020, was the first significant step of the Chinese government to contain coronavirus transmission. Effectively putting more than 50 million people under Quarantine prevents the virus from spreading.
People from other parts of mainland China also voluntarily quarantined themselves to help the government & health officials in fighting this invisible enemy.
Under the leadership of Xi Jinping, Chinese authorities created two dedicated hospitals in Wuhan in a week.
The government also sent healthcare professionals in large numbers to Wuhan to fight the disease and to find the cure.
The Chinese government also launched a massive effort to trace contacts of all the confirmed cases.
Aggressive social distancing measures were also harshly implemented, such as shutting theatres, giving schools extended breaks.
Even color coding for every person is in place for identifying who can be allowed to move or not.
Due to the massive efforts implemented by China for Combating coronavirus threat, the confirmed cases have reduced to single-digit according to the latest WHO report.
The below image of the Coronavirus map clearly shows all the current updates around the world.
Source: Johns Hopkins University
Until March 13, 2020, The coronavirus death toll reached up to 4,720. Hubei, China topped the list with 3056 deaths in hand.
The coronavirus death rate in other places around the world, such as Italy, stands at 827.
The total number of people recovered after getting the Coronavirus treatment is around 68, 324.
Is it safe to travel?
Currently, it is not safe to travel anywhere around the world, especially to COVID-19 hit countries.
You have to contact your local health authorities on issues regarding traveling abroad.
Till the time, the World Health Organization & many other disease control agencies of the world will hopefully come up with a cure.
All travelers must travel only when it is a compulsory work-related issue. Otherwise, any form of non-essential travel is an unnecessary risk at this time.
Airlines all over the world have steeply reduced the number of flights after the commencement of the outbreak.
Conclusion
It is impossible to say when the disease is going to die out. But according to senior officials of WHO & CDC, its current speed & trajectory predicts that it is going to spread around the world, infecting many more people.
For winning against COVID-19, the whole world must pool all their resources, medical expertise & understand more properly how this virus strikes its victim.
Coronavirus impact on the economy & job loss is effecting both the employers & the employees. Jobs have a deep connection with the growth of the economy. If growth declines, then it will have a significant impact on employment as well. Now, the same thing is happening because of the coronavirus outbreak.
Getting panic or creating panic is not going to solve the issue for anybody. Hence our helpful advice is to stay calm & heed all the vital inputs of the health authorities properly.
Moreover, please don’t indulge in overbuying of masks & sanitizers that might create the problem of scarcity for others in this hour of need.
Let’s be hopeful that after the worst part of the outbreak is over, things will slowly get to normal, but people will drastically bring some changes in their current lifestyle.
Most importantly, companies around the world will take all kinds of precautions to do business safely.
If you have any queries on COVID-19 symptoms and safety tips or any new information to share with us, please do contact us by writing to us.
Through the years, Video e-learning has grown at a rapid rate due to accessibility to the internet and its ability to provide solutions at our fingertips. Many corporate organizations, as well as students, find it extremely easy and convenient to use interactive video e-learning. This is because the explanations provided are easy to follow and understand.
However, like all other traditional modes of teaching, e-learning also has the potential to grow tedious and tiring for most users, including you and me. To combat this issue and increase audience engagement e-learning is now using interactive videos.
In more traditional forms of video, you had to press play and then had the option to pause, rewind, fast-forward, or replay the video. However, with interactive video learning, you can engage with the video contact directly. You could click on individual options, drag content when directed to, or have a 360-degree view of content, among other things. This not only helps to keep users engaged but ensures the active absorption of content.
Interactive videos have now become a standard and robust marketing tool for many big companies. Many websites now have services that help organizations create e-learning lessons using interactive video learning tools.
This article will thus highlight four tricks or ways that interactive video changes e-learning as an experience.
Engagement
The most crucial way in which interactive videos change e-learning is its ability to engage users. Not only does this make the whole experience of learning all the more memorable, but it also brings an element of fun into the process. Users are hence more likely to visit the same website for another lesson or to revisit the first lesson. Emotional engagement is also key to retaining information and therefore ensures that users will fulfill their desired goal more efficiently.
Source: Articulate
Interactive video learning can sometimes also take on different forms, such as animation. Playing around with storytelling and situations becomes more compelling and exaggerated with the help of animation. Animating confident choices in the video can help create better visualization, as opposed to it being presented as simple questions. Thus, it dramatically aids with the learning aspect.
Thus, most interactive e-learning videos are thoughtful, well-designed, and exciting to users, hence making it a perfect tool for you to engage.
Length- Keep it Short and Simple
While interactive videos do have an increased ability to keep audiences engaged, this does not necessarily mean that you should make a long video with a ton of information. You should use interactive videos with a focus on getting complex information across as only and easily as possible. This means focusing on creating the right vital questions that may appear as text on the screen and allowing the user to pick based on the choices provided.
In this way, if an individual seeks to access the site due to a single major area of struggle, he or she can reach the pertinent question easily without going through an extremely long video.
Source: elearning industry
If the topic you do wish to cover is slightly long, there are many ways by which you can use interactive videos in a creative way to tackle the subject. Breaking down the issue would be an effective way to do this. Your introductory video could present a series of questions to the user. Selecting an item will then take the user to that section of the video series, where they can learn more about the topic.
Additionally, combining interactive videos with subtitles, captions, and other guides ensure a more detailed understanding of the subject.
Short videos also help to keep the focus on the presenter of the video without allowing the users to become easily distracted. While the ongoing debate about the human attention span carries on, it is essential to remember that, in today’s world, time is of the utmost importance. Most people wish to engage with e-learning as it is less time consuming and can serve as a useful shortcut.
Websites are also committed to this and AI tools, such as machine learning and chatbots, are a testament to this need to conserve time while delivering services. Thus, time is a crucial component to remember while creating an interactive video, using which it becomes a useful e-learning tool.
Traceability
Previously, the success of a video depended on the number of views it generated. This holds for this type of video as well. However, additionally, there are several online tools by which you can understand the users’ interaction with the video as well. You can trace the choices users make to assess how easily they can navigate through the video or if they are experiencing difficulty understanding it. In this way, you can make the necessary changes to the video to improve its clarity.
Combining interactive videos with instant feedback systems can assist with understanding just how popular the video is. This will help organizations remain informed about the positives and negatives of the video and help them make the necessary changes. Thus, traceability is another way by which interactive videos change e-learning for both the consumer as well as the provider.
Accessibility
As the need to create better avenues to information increases, it has become imperative for websites to design online platforms that are easily accessible and navigable on all platforms. The use of mobile phones to browse online content has become a common phenomenon owing to which websites must now be user-friendly even on mobile phones.
Currently, a website with an excellent user-interface on multiple platforms obtains a better SEO rank than one with a reduced interface.
A recent survey showed that Youtube is one of the most popular sites to browse amongst teenagers. The same study also highlights the importance of smartphones in teenagers’ lives and its use over more traditional forms of browsing, such as PCs. This shows that viewership is already more significant on smartphones.
Source: MetVidPrimary
Furthermore, the ease of accessibility to multiple videos means more distraction and potentially less attention given to the task at hand. Keeping this in mind, it is vital to make interactive video learning accessible on multiple devices, as well as engaging for the directed audience.
It is important to remember that some users may not have experienced an interactive video before, or they may have only experienced it through a more traditional interface. Thus, it is vital to keep the basics of the video intact, such as the pause and play options, and ensure a level of consistency with the video on a more traditional platform. Thus, accessibility to interactive videos changes e-learning by providing the platform with better mobility.
Conclusion
Source: Slideshare
It is no secret that education is one of the key components to reaching a better society, and e-learning platforms have a unique ability to provide quality education to the masses. Hence, it is the job of organizations and educators to try to incorporate advanced technology and innovation into the platform as and when possible.
In this way, interactive video learning can change e-learning by bringing engagement, creativity, traceability, and mobility to the platform and hence allows users to access education as per their convenience and level of understanding.
