Simple Steps to Ensure That Your Website is ADA Act Compliant

Simple Steps to Ensure That Your Website is ADA Act Compliant

The Americans with Disabilities (ADA)Act was introduced for giving equal social rights, justice, and opportunities for the people who possess some kinds of physical or mental disabilities. Under this act, ADA compliance becomes an obvious social duty of a business organization. Not just successful organizations, non-profit organizations should also follow the guidelines for ADA compliance; otherwise, they may have to face penalties.

Not just a hefty financial penalty, an organization can be purchased by the cancellation of its registration if it continuously fails to get the Americans with Disabilities Act (ADA) compliance.

Like any traditional profit and non-profit organizations, an online based business and a website should also obtain ADA compliance.

For ensuring that your website is ADA compliant, you need to follow a few simple steps. Those steps are as discussed in the following section.

Find an ADA Agency

For ADA compliance for your website, you need to learn or understand the ADA guidelines. A lot of instructions are there, and also, they get updated with the advent of time. So, ADA compliance is something that should work under the consultation and supervision of the experts.

Not all website developers, but a few specific web developers are only aware of the ADA guidelines. You need to find an experienced website developer that can provide you service to make your website turned into ADA compliant.

Auditing the Website Coding

For ADA compliance, website coding needs time to time checking. For auditing website coding, you need an expert. Auditing process will take some time. Once the auditing completes, a report is done. You need to check this report. Once the report reviewed, you shall understand the flaws and potential areas where ADA compliance implements.

The process of implementing the ADA compliance is not simple. A person who has experience and knowledge in HTML coding, as well as website development, can provide the best assistance to the website owners in this regard.

Planning for Compliance

Compliance has designed with perfection. Good planning includes proper budget calculation and other aspects of compliance planning. You need to understand the efforts that would be required to attain compliance.

Once you have a clear picture of the efforts that you need to give and the budget you should allot, you can move to the implementation of the ADA compliance process with perfection. You can check out Site Improve to understand ADA compliance in details.

Follow the ADA Compliance Updates

Once you have made your website, ADA compliance does not mean that you should not carry out any further actions to make the website compliant. You need to stay updated with the compliance guidelines, as ADA compliance guidelines for the sites are updated frequently.

With the advent of time, technology gets changed. Innovative methods of website development come into the picture. As a result, compliance rules or guidelines require a timely update in that manner.

At the conclusion note, it is essential to understand that ADA compliance is kind of necessary for every website, especially if you run a business website. For achieving compliance, there are some systematic steps.

Define Your Current Site

First of all: What is the condition of your present site? You can rate your very own site utilizing projects like WAVE or Lighthouse, and by physically testing the site with screen peruser programming. To be ADA-consistent, a website must fulfill guidelines inside four classes:

  • Distinguishable
  • Operable
  • Justifiable
  • Vigorous.

Utilize the ADA rules as a beginning stage to outline your very own site.

Choose the proper Graphics

Deliberately picked designs are a significant piece of available sites. When you include illustrations, they ought not to streak multiple times each second. Any additionally blazing, and you could incidentally incite a seizure in somebody who is perusing the page.

Designs ought to likewise have a portrayal/subtitle that can be perused resoundingly to the outwardly hindered. On the off chance, you will have a fabulous time visual substance; you need everybody to have the option to appreciate and gain from it!

Add Alt-Text and legible Fonts

Making your site discernible for every potential client takes plenty of insightful decisions. An assortment of things falls under the umbrella of recognition. To begin, give alt-content to all pictures in your code. Alt-content subtitles permit site perusers to portray your views discernably.

Textual styles are another significant segment of openness. Use the text styles that are anything but are difficult to peruse, for example, Georgia, Open Sans, and Quicksand. Abstain from putting a light textual style shading on a light foundation; a blend like yellow content on a pale foundation makes individuals strain to peruse it. Similarly hazardous is a pale text style on a distinct dark foundation. Stick to light foundations with dull for the vast majority of your substance.

Website characteristics Logical

An ADA-consistent site should likewise be justifiable to a broad group of onlookers. The site ought to work predictably and have accommodating marks over squares of substance and media.

For instance, put an unmistakable “x” in the upper corner of spring up to tell clients the best way to close the window. The site needs to work in a manner that stays away from client blunder and has discernible guidelines on all structures where clients are relied upon to enter data.

Keyboard- and Pause-Friendly

The essential capacity of the “operable” classification of ADA gauges is to guarantee your site can be explored utilizing a console alone. Not all clients can collaborate with a touchscreen or grasp a mouse. This classification likewise identifies with the general route. For example, perusers ought to have the option to respite substance or hinder programmed, looking over/slideshow developments.

Take out any recordings that autoplay and have a period limit. What’s more, ensure that all video cooperations and stopping can be finished utilizing console capacities.

Utilizing web writing’s best practices while developing content.

Keeping your site content basic and conversational can enable clients to sweep content simpler. Utilizing features and sub-features can likewise help break out substance into little nibbles or segments. For contractions and abbreviations like FBI, incorporate periods between the letters, to help screen perusers articulate them appropriately.

Check your website’s styles and elements, such as headings, buttons, and links.

Remember “all” sorts of clients who access your site, including the individuals who experience incapacities. For instance, if your site’s route joins lighter, littler text styles on light foundations, this might be incomprehensible for individual clients.

Quick Guide To LinkedIn Ads And LinkedIn Ad Campaign

Quick Guide To LinkedIn Ads And LinkedIn Ad Campaign

LinkedIn Ads is a developing platform for Advertising. You heard of Facebook, Twitter for the Advertising purpose. It is a great choice to advertise on LinkedIn text ads and LinkedIn Ad campaign for your business growth. LinkedIn text ads play a crucial role in determining the level of advertising. Also, we will discuss how to set up LinkedIn ads campaign manager for your advertisements or commercials for the growth of your company or organization.

Furthermore, LinkedIn is a social network site specially designed for business and is so far the best place to professionally get in touch with all the similar profiles, improve your business through advertising, job posting, search for a specific skill set people, industry information and much more.

linkedIn

What are LinkedIn Text Ads?

LinkedIn text ads are the fastest growing trend in LinkedIn Ads methods. However, LinkedIn text ads are involuntary in nature, self-service kind of ads where you can easily create, edit and manage the text ads.

LinkedIn text ads can optimize your LinkedIn  Ad campaign and campaign budget. You can quickly achieve your desired results if these LinkedIn text ads are appropriately planned and executed. In addition, Social branding is easy through these LinkedIn text ads.

How to target audience on LinkedIn?

Targeting audience on LinkedIn is used for different purposes. If you are running an organization and wish to look for managers, you should be specific to what managers you are seeking.  Thus, this targeting audience on LinkedIn text ads is one kind of search tool where you can search for the required skill or possible constraint.

It is a way to search and find the right expertise through the job role. This way, you can also know a person’s skill set, salary scale, and many such aspects.

How much does it cost to post an Ad on LinkedIn?

The LinkedIn job post cost per day is about 1.3 times of your daily pay per click (PPC) budget. For example, if you set a budget daily of $100, there are chances that it will cost roughly $130 per day.

However, with many CPC ads, it majorly depends on the target audience scale and also the competition. Consequently, the CPC ads will cost around $2 and will go up to $5 per click.

How do I pay for LinkedIn Ads?

Well, talking straight about paying to LinkedIn ads is through your credit card as we all know that LinkedIn text ads work through auctions and bidding.

You can choose your pricing levels, typically from either CPC or CPM. However, you can set your budget, control your budgets, bids, and schedule whenever you are willing.

How to optimize LinkedIn Ads?

LinkedIn Ads optimize the text ads and lessen the work pressure thereby increasing the profits. Again, there are some optimization practices which you implement will surely drive a large target audience and also LinkedIn ad campaigns. Some basic tips include:

  • create great content.
  • Include all the relevant content.
  • Add images
  • Use neutral and classy colors background.
  • Use call to action (CTA) phrases for easy understanding.
  • competitive bidding

How do LinkedIn Ads work?

LinkedIn purely works on the concept of cost per click(CPC). After you successfully create a LinkedIn Text Ad and a LinkedIn Ad campaign, you can choose the bidding options depending on your budget. likewise, there is some bidding competition available for the same kind of product, and then your bid level is also high. Similarly, LinkedIn is all in one advertising platform which will fetch great results when followed regularly.

How to create a LinkedIn Ad Campaign?

After discussion of fundamental topics, let us go little further and see about Linkedin Ad Campaign. As a result, you will have to create a Linkedin Account, know your primary audience.

  • To start with LinkedIn Ad Campaign, you should first
  • create a LinkedIn Account.
  • Understand the audience.
  • Copy of Ad.
  • You can add video. However, it is optional.

On  Linkedin Ad page, login page, see for the option “get started,” this will further lead to two types of options “create an ad” and “sponsor an update” and then click on “create an Ad.”

To brief about a sponsored update, it is a method of where you get a direct message to your home feed.

1. Create a LinkedIn Text Ad:

To create an Ad, you should fill in the details mentioned in the tabs. The name the campaign so that you will create a campaign name to further go ahead with the ad creating. Some of the attributes you should watch out are:

Campaign name:

In this tab, mention the name of the campaign to display the LinkedIn text ads. You can name appropriate name according to your website or services you offer.

text ad

Language:

You should select your preferred language over here. Word is upon your interest. However, you cannot get the translated version of your ads.

Media Type:

Under this section, select the basic version of media type. An advertise of the traditional or general format is chosen here. However, if you include a video, make sure to add a play button on the specific image you wish to keep.

LinkedIn Ad destination:

Under, ad variation, you will find the option Ad destination. Ad variation is the place where the ad destination decides. You can link the ad either to a LinkedIn profile page or an external URL. If you target more traffic to your website, then it is a must to include the external URL.

Therefore, if you want to measure the user engagement rate and the quality of the traffic of your website, then the external link is provided.

LinkedIn Ad design:

LinkedIn is a bit limited. So, you have to take care that the headlines and descriptions will not exceed the limit. Therefore, the headline character limit is 25, and the report is limited to 75 characters which of two lines maximum. To edit ads, you will find a preview on the right side. You can see the ad preview and can make the necessary changes. You can change even the images if needed.

LinkedIn Ad variations:

You can create many changes in a LinkedIn ad. For an ad, you can choose an external URL or a LinkedIn text page. The cost of the ad depends on the traffic you want for a page. LinkedIn text ads do not rely on the location of yourself.

text ad

If the audience is not actively looking for your ad, then you can push the LinkedIn text ad page. Eye catchy headlines or question-based headlines will draw more attendance.

2. To Target LinkedIn Text Ads:

After, you create your ads, its time for targeting the same. The target options for LinkedIn text ad is a similar way to Facebook and Twitter. In LinkedIn text ad, you can search through the job title, skills, interests, employer, and company.

However, you can target the audience depending on the group name, gender and also age. Consequently,  in LinkedIn ad audience size is directly proportional to profits.

Therefore, if you feel your audience size is getting small, then you can take LinkedIn suggestions as settings to improve the target audience.

However, in the campaign manager, you can select the options and create the campaign button. Moreover, there are different types of the LinkedIn Ad campaign. There is a sponsored content, sponsored Inmail and text ads.

ad campaign

Sponsored content:

Equally important, sponsored content is the traditional way of advertising that usually appears on the LinkedIn feed page. You can drive new followers to a company based content. Some of the essential tips to take care while choosing sponsored content are:

  • learn more facts about sponsored content
  • You can use good content and vibrant images in the feed
  • Optimize the campaigns in real time.
  • Sponsored content uses on all devices like desktop, smartphones, and laptops.

sponsored Inmail:

On the other hand, sponsored Inmail is a unique ad format which allows you to give relevant data, personalized data through this campaign. The vital points on sponsored Inmail include:

  • You can reach the target audience on mobiles and desktop
  • conversations through personalized messages.
  • Reverberate with the target audience.
  • Learn more about sponsored Inmail.

LinkedIn text ads:

However, LinkedIn text ads is a budget-friendly option you can utilize. Also, LinkedIn text ad targets hugely. To select a language option, keep in mind that LinkedIn cannot translate the language. You can choose languages including Spanish, French, and German.

The LinkedIn text ad is pay per click (PPC) or cost per impression (CPM). Using LinkedIn text ads, you can have the advantage of the:

  • More information about LinkedIn text ads.
  • Pay for the ads that get clicked and works.
  • you can easily create ads and launch a LinkedIn ad campaign

3.Set Budget:

Similarly, coming to the budget, LinkedIn allows you a daily budget for $10. However, for best results make a budget for at least 100 clicks per day.  Plan your audience, so that every click is worth the money. LinkedIn text Ad generally works for a targeted audience.

4. Submit Ad:

Submit Ad is the final step in the to launch the LinkedIn ad campaign. In fact, one of the key features of LinkedIn is it will manually evaluate all the ads. However, your LinkedIn text ad will not be online before it goes through a review process.

Conclusion:

Therefore, following these simple LinkedIn text ad creations, and LinkedIn ad campaign, you can easily advertise your goals on LinkedIn successfully.

Hope this article has given you some idea on LinkedIn Ads, LinkedIn text ads and LinkedIn Ad campaigns. Therefore, when it comes to spending a limited amount, LinkedIn has many options.

If you want to add some more interesting facts on LinkedIn Ads, feel free to write to us, and we will update here.

What is Phishing? What are the measures to avoid Phishing scam?

What is Phishing? What are the measures to avoid Phishing scam?

For nowadays computer users one of the greatest threats is the phishing attacks. It is one of the biggest challenges that the individuals and the companies face while securing their valuable data and prevent phishing and avoid the phishing scams. Hackers are nowadays relying most on it to exploit the users and get their personal details. Staying under the covers and attacking people from there has become one of the serious issues these days.

What is Phishing?

Knowing you’re are being tricked and scammed, avoid phishing scams, preventing phishing attacks so in a whole knowing what is phishing. Is all that phishing includes. There are some websites which provide the users with exclusive and catchy offers. Tries to trick the users into giving their usernames and passwords sometimes even the private information. This includes the websites such as the bank website, online shopping sites which are more into phishing.

The information which the Phishing site mainly asks are mentioned below:

  • Passwords and Usernames.
  • Account Number of your Banks.
  • Social Security Numbers.
  • Debit and Credit Card Numbers.
  • Personal Identification Number.

statistics of Phishing

(source: google transparency report)

In digital media, Phishing has enlarged its hands in the form of phone calls and downloads from some anonymous websites. Excluding all this, the most common form of Phishing is through emails. In which the trickster possess to be a well-known company which you can trust easily. Later on, ask for your all private and valuable information.

These people Customize emails which contain the trusted company logos, font size etc is built for Phishing. Which makes the email more customized and trusted as it is from the original company. For example, the scammers claim that you have won a huge prize money and require your personal information for verification. Even sometimes ask to give feedbacks through which customers can win a prize for taking part.

Types of Phishing

  • SPEAR PHISHING: It means the scammers just concentrate a specific people or group of people for phishing attempts. The tricksters may have sought the required information still in a hope of increasing the sources they have. However, it is one of the most successful phishing techniques on the internet until now.
  • CLONE PHISHING: Whenever a lawful email is sent to the people the scammers take down the address from the links and attachment. After which they create a whole new and similar kind of email or a cloned email.
  • WHALING: In this phishing type the scammers directly target the senior most persons of an organisation such as the CEO, CFO. Here, the emails and websites are more expertise and seriously at the executive level.
  • VPHISING OR VOICE PHISHING: All the phishing techniques doesn’t necessary needs emails and websites. In this phishing type scammers call up and claim to call from banks and ask account numbers for verifications. They even, if use the fake caller id’s for making the fake calls more trusted.

HOW TO PREVENT PHISHING SCAMS?

Phishing image

Whenever you get a message from a website who is asking for your personal information. Before that Google pops-up, a message warning about the content is dangerous and deceptive. Below are some tips to avoid the Phishing scams:

  • CLOSE THE DOORS FOR THREATS: To avoid Phishing the best and trusted way is to stay away from all those sites which are not trusted and you are going to use it for the first time. For email marketing try to avoid 99% of the unwanted emails which includes the dangerous links, deceptive attachments. Whenever Google warns about the malicious site its good to stop then and there. Web-filtering is also one of the important defence mechanism that helps in detecting the scam websites.
  • SECURE YOUR PERSONAL INFORMATION: Always think before you click because the scammers don’t even leave a chance to spoof you. They can even attack you using simple things such as BEC or Business Email Comprise. Where we can’t find any links that are working or detect any of the attachments.
  • CHECK THE EMAILS AND WEBSITE THOROUGHLY: Before jumping to a conclusion and giving all the details. If you get an email, addressing generically, having spelling and grammatical mistakes in the mail, and links redirecting to different sites then for sure these emails are from the hackers. These all are the next generation steps to stop spoofing.
  • CHECK THE SOURCE: whenever you get an email from a bank always check the source of it. Because no bank will ever ask you to disclose the personal numbers, passwords, pin numbers etc. Try to avoid these kinds of emails if any doubt directly calls the bank and ask about it.
  • INCREASE YOUR COMPUTER SECURITY: Having a good antivirus is the answer to this. Antivirus keeps your computer safe and secure from all the dangerous versions attacking your emails. And most importantly it even warns you about it. In addition to it, Antivirus gives the update about the present operating system and when to update it.

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Highlights & Keynotes revealed in the Google IO 2018?

Highlights & Keynotes revealed in the Google IO 2018?

Google recently conducted its annual I/O developer conference in Shoreline Amphitheatre, Mountain View, California, United States. It was one of the most awaited and bigger conferences of the year so far. In the Google conference every year Google tells about its efforts to reach where it is and what are the new technologies and advancement they have brought with respect to the previous year and its efforts to push the consumer technology beyond the boundaries.

In Google, I/O 2018 conference the star of the show was of course Artificial Intelligence or AI and even the Google Assistant was one of the central parts of the conference. The new and updated version of the Android P that is used in Google Pixel mobiles was also made available to watch and was made available to people who want in their Google Pixel mobiles or the developers. And Google covered all the important advancement that is being done in the technologies, Android version, new things introduced and everything.

Below are the announcement and advancement that is being made by and told by Google in the Google I/O conference 2018:

  • ASSISTANT FOR HANDLING THE CALLS IN GOOGLE DUPLEX
    Making calls and booking reservations, giving appointments have become easier now with the more advanced and more smarter and natural sounding voice of the Google assistant. It can easily handle all your business calls and to and fro question and answer conversations easily it can even handle your calls like when you hate to make a call when your reservation is not confirmed Google assistant makes a call on behalf of you.
    As Google started explaining everything about Google Duplex and two calls one by the Google Assistant and the other the Human call. Both were very similar and it was difficult to identify who was human and who was not and between both only one was the real human.
    The most interesting thing about the Google Duplex was that it included “hmm” “umm“ when someone on the other side of call replied “okay. Give me one second”. And even had “uhh” behaving like it’s thinking about the answer. It was even able to answer all the twisted and turned questions and the answer that was seemed to be very natural. And it was very much unbelievable for any person to identify who is human. Even sometimes the human mess up the things but Google Duplex talk the right answer and never mess up.
  • SELF DRIVING WAYMO JAGUARS I-PACE
    These cars are very important for the future generation and are required a lot in the future as this is the driverless or self-driving car. The working and all was shown in person to the people present in the conference. And it was even illustrated that in the coming years more than 20,000 cars would be on the roads. At present, it was being used in a taxi with no drivers on the driver’s seat. The Waymo taxi service company announced to launch this service in Phoenix, Arizona by the end of this year. The people can avail this car easily with no drivers and can travel to the local destination.
  • SMART COMPOSE INTRODUCED IN GMAIL
    There has been a lot of changes in the Gmail this year than the 14 years. It is using artificial intelligence or AI to make the Gmail experience even better. The main feature of the smart compose is that it by using the Machine Language it would help to create and complete the sentence in the emails automatically. As similar to that one in the mobile phone which predicts the word for you whereas in here it composes the whole sentence. As Google contains a whole lot of your data, day to day things and all, it became smart enough to show you the right autocorrect sentences.
  • GOOGLE MAPS ADVANCEMENT
    The biggest savior of this century for the busy people is the Google Maps which shows the people the route which is having less traffic and you can reach the destination early, which initially means it shows the people short-cuts and not so busy routes to reach the destination. It helps a lot to the people who are new to any place and want to get somewhere which initially becomes a savior for them. But that’s not it Google has updated this Google Map feature and made the best out of it.
    And one of the important flaws of the Google Maps is that you never know where the blue dot is going to or pointing to. This problem has been solved Google has made it easy. Now you can directly point your mobile to the street and the view if the street and the direction would be flashed on your mobile with the right direction to your destination. A demo on this advancement was given in the conference but when this thing will be implemented in the present Google Maps is unknowns still now.
  • ADVANCED ANDROID P BETA
    Android P beta has become very much accessible, and it is accessible not only in the Google Pixel mobile but also in 7 different mobiles which also includes Nokia, OnePlus.
    The Android P beta is accessible in all the Google phones starting from Google Pixel, Google Pixel 2, Google Pixel XL and Google Pixel 2XL. Whereas this android version is not available in the Nexus 5x and Nexus 6p.
    Other than the Google mobile phones it is also available in the other brand of mobiles or the third party mobile phones that are available in the market which are mentioned below:

    • Essential phone
    • Nokia 7 plus
    • Xperia XZ2
    • Xiaomi Mi Mix 2S
    • Vivo X21
    • Oppo R15 Pro
    • OnePlus 6

    The saddest part of this is that it is only limited to certain devices only. Every smartphone out there won’t be getting access to it. After the testing and seeding of this Android version making it more efficient to use by the customers, it will be launched by the end of August.

    Android P is very much efficient than the Android version of oreo. The battery has become very much adaptive and battery conserving has become much more efficient than the previous versions of the android. And the app wake-ups have been reduced to 30% in which the operating system fore-predicts the apps that are being not used in a day and reduces the waking up of this type of apps.

    Adaptive brightness with your preference to change it. Google has introduced it as even if having the brightness adjusting mode people use the manual way to adjusting the brightness. Google has modified this and made the brightness be accessible according to the personal preference of the users.

    One more important features are the App action in which in the afternoon you may be searching for the movie tickets in BookMyShow. And in the evening you forget about your evening routine then Google will ping you and alert you to the evening workout with different and effective workout sessions.

    Developers coming up with new apps can keep the parts of their app in the different operating system which is called as the app slice. If you want to search something like MakeMyTrip and you get a drop-down button with only home and work including the prices beside it. If you are searching the “Goa” and get some pictures from Gallery that are recent. And this technology would be advanced in the near future making it accessible for videos and checking-in in hotels.

  • IMPROVEMENT IN NAVIGATION
    The navigation system in the new Android P enabled smartphones have been made easy and clean in order to make the multitasking process very easy to understand. And has replaced the home and recent buttons with a horizontal bar. To bring everything out there in the single screen only Google has implemented this technique.
    It has a swipe up screen which when swiped up can see the excessively used app and the recently opened apps or the pages and in addition when swiped twice you can see all the apps present. This has made the work of the users very easy and accessible easily and can have everything readily available in one gesture.
  • SIMPLIFIED VOLUME AND SCREEN ROTATION
    The smallest change yet but one of the exciting one. The volume keys which are usually used to be on the outside of the mobile and where the hardware buttons. Whenever you want to play any video and turn the volume button low and high and later find out the ringer to be silent or to very very loud. This usually happens a lot with the people. To omit this problem Google has made the media volume on the phone itself on the screen right side where usually the volume keys are meant to be. Where you can manually set the volume by increasing or decreasing and with a bell icon above to turn on and off the ringer.
  • HOW TO USE AND MINIMIZE THE USE OF ANDROID P?
    Google has introduced a dashboard in Android P where you can find all the details of every single minute of yours like how and where you spent your time on which site or page or app. For example how much time you spent on facebook from the phone and from desktop not only facebook every other site you are using.
    You will be getting all the details of the time spent by you on the internet. This can help the people using it cut it down and minimize the usage it is something like the self-imposed limits on the social sites.
  • SMART DISPLAYS BY GOOGLE
    In reply to Amazon Echo Alexa, Google has started with the excellent and very nice smart speakers and touted screens. It is implemented with the Google assistant and smart displays. Not only that Lenovo Smart Display, LG, Sony, JBL are working for hand on with Google to deliver the best Google smart display. Which is anticipated to be released in the month of July.
  • JBL LINK BAR
    Google has promised to implement the Google Assistant and remote free Android TV build on in it. Google assistant will be infused in the soundbar with 4 way HDMI 4k passthrough in the soundbar and would go on for a very slim and handy profile. And it is yet to be implemented in the real model.
  • INTERFACING OF GOOGLE ASSISTANT
    The Google Assistant would be taking in the form of the visual experience when you swipe for the Assistant. Every day it comes up to you with the reminders, notes, directions saved or day to day ways or having the interactions Google Assistant. It’s something like Google is renewed with all the specialties that are required to simplify the work of the user mostly the business persons. Which is most probably estimated to be released in July or August this year.
  • WEARABLE OS
    The wearable devices like the watches will be having the inbuilt Google I/O Assistant which would be helping the users in all the ways just by being on the wrist.
    If you are in the airport and want to the next flight or the whole schedule that is where the Google smart wristband becomes very useful with all the available things on your wrist that too a voice guiding you. Not only that you can switch on your A.C without the use of the remote and make your LG vacuum cleaner work just by commanding to Google Assistant on your wrist.
  • REFURBISHED GOOGLE NEWS
    The new refurbished Google news is somewhat maintaining the site similar to Apple News like designs making it a bit easy for the user to access to the important updates and news and is broken down into two different parts as the newscast and the Google call briefings. And even provides you the links to the source which helps you to subscribe easily.
    Machine language is the base of this updated Google news, as its main aim is to provide people the original and quality and time to time news. The smarter of Google News version will show the most relevant news and goes down likewise and will be updated on every Android phone within the week.
  • DIFFERENT VOICES FOR GOOGLE ASSISTANT
    Google nailed it with coming up with 6 different voice and accents and even with the voice of the celebrities.
    For example, the musician John Legend has also lent his voice for the Google assistant you will be hearing it soon in your mobiles, headphones, wristband, smart displays etc.
    Not only him there are other 5 celebrities who have to lend their voice to Google assistant which will be coming in front of you by the end of this year.
  • SPECIALLY ABLED PEOPLE ALSO GET BENEFITTED
    Not only the common people but also the specially abled people are being benefited with the new Google I/O advancements. Google has used the Machine Language to make the display captioning even more effective while two people are talking. It would help the hearing-impaired people by separating the relevant words and information and even identifies the different people voices and separates accordingly.
    For future, it is thinking to build up a Gboard with the Morse code for the specially abled peoples.
  • IMPROVED GOOGLE LENS
    Google has improvised its lens with the inbuilt object recognizing software used in the camera lens. Which will be made available in all the new phones coming not only in the Google mobiles. It is aiming to target all the smartphones out there. Artificial intelligence has been used which will lead to Google assistant if you click once and will lead to Google lens if you click twice.
    The work beyond this is yet to be done and will be in front of the users soon.

REFERENCES:
https://www.techradar.com/news/google-io-2018
https://blog.google/products/assistant/io18/
http://bgr.com/2018/05/09/google-i-o-2018-recap-top-10-biggest-announcements/