For every business that runs on the digital media are worried about the Google Rankings. Which decides the future of the Business whether it will be a hit or whether it will be a flop. Any business running on the internet platform it is important to have a good Google ranking to reach a lot of customers.
Below are some of the important SEO factors for Google Rankings:
URL ACCESSIBILITY
The aim is here to let the Google bots come to this site. Understand that this is the unique content. Which will ultimately help the viewers by giving required and necessary details? That’s not it should make them able to understand all the images, videos that are posted on the website. This also includes all the embed and everything that is related to work. Which should be detected by the Google bots. So, it is always recommended to have a website URL which can be detected easily by the bots. And not only bots but anyone who is searching about it.
This Crucial in SEO because without this no works even start.
PAGE SPEED
The speed of the site is considered as one of the important factors for SEO ranking. Google always gave emphasis on the customer experience. The fast loading pages are more visited by the viewers than the slower loading pages. This is where the page speed becomes an important factor.
The speed of the page should be high in not only desktop but also in mobile phones. Because mobile phones have an important part of people. People are more using the mobile phones than relying on the desktops, laptops and tablets.
Google has already announced the search engine algorithm update based on the speed of the page. And this thing has already come into action from July 2018. Which means if your site is not speeding enough then your Site would be penalized. Here, is the Google testing tool to check the speed of the site.
KEYWORDS
Keywords are very crucial SEO factors which affect the Google Rankings. Here the first step is to discover all the required keywords and phrases that are related to your topic. There are a lot of websites which help you in finding out the keyword related to your topic like UberSuggest, WordStream, MOZ etc.
There will be some problems which your organisations and the people in that are may be trying to solve. By the use of this specific keywords, the problems can be solved. What you have to do is keep a primary keyword. And have some of the Secondary keywords and follow the what the searches are more about. Whereas, the intention behind all these keywords should be the same and should land the viewers to the desired and that single page.
KEYWORDS IN DIFFERENT SECTIONS
Keywords are not meant to be in one section that is in the main content. Below are some areas where the keywords should also be concentrated:
Use the keywords in the title tag. Because the Title meta tag is the strongest from where you can boost your site for the increased number of Google search rankings.
Using the keywords in the meta description. To have a keyword oriented meta description for SEO stuff is very important. It is crucial while the Googlebot search for the required keyword.
Using the keyword in H1 tags. As it is the title of the content it serves as a relevant SEO factor for the search rankings.
MOBILE SEO FACTORS
The top SEO factors involve the Mobile SEO in it and are being considered as an important aspect. People always keen to use those items which will make their work easy and can be found immediately. And if you have a web page and that is mobile friendly then no one can stop it from being successful. People being more relying on the Smartphones it has become an extremely important reason for Google to an emphasis on Mobile SEO. And most of the Google ranking results comes from Mobile searches.
(source:backlinko)
When it comes to Mobile-friendly Google ranking. Here also comes another aspect that is social media. Which has a huge people base! Here also Mobile SEO becomes an important factor. You can check here
Because most of the people use Mobile phones for accessing it. Even according to Google it gives emphasis on Mobile users experience than any other media. Below are some of the SEO ranking tips for the mobile phones.
If you have a very responsive site then it should resize itself according to the device in which it is being used.
Using easily identifiable fonts for easy accessing on the big small.
Web pages that are easy to access and navigate.
The content on the page should be precise and should not be hidden by any AD’s.
These all tips help in minimizing the bounce rate for the particular web page and help it rank higher in the Google search result.
CHECK GOOGLE SERPs
This is an important step because when comes to increasing the site search rankings. It is always advised to do the background research. Perform a query and see what comes back in return to you. And then figure out what Google thinks to be relevant enough?
Always try become the best by filling up all the holes. Where the search is there but no relevant replies to it.
CREATION OF QUALITY CONTENT
One of the most difficult and important tasks is the content. Creating the content because the content is considered as the king of any website and the digital source. Whenever you reach a website and open it that first thing you can see is the content and the website design.
It is important to make the best content to make the top websites. A person who connects well with people and write the contents with utmost care and amplification. And the content should connect with everyone and with every age group.
LINK RELEVANCY
Whenever the content is complete try to give backlinks and internal links it is also known as link building. Backlinks or external links are those links that are the quality links given to the other sites. From which some reference has been taken or who give relevant and related information.
Internal links are those which are then given to the own websites. Or to those blogs that are written in your website and are related to the present topics. Linking is the best way through which you can promote your site in some others and vice-versa.
CLICK THROUGH RATE
CTR or the Click Through Rate is nothing but the ratio between the number of times a search result was being clicked to the number of times to show up to the customers. According to the Google analytics, it is considered as this is the base on which Google more rely on. And because of which the search rankings increase. It is considered as one of the major reason that is responsible for the rankings in the Google.
Increase in the CTR can boost the rank of the site in the Google Analytics. And is an extreme reason that is considered while ranking the web page. For the purpose of listing Google, it expects for the certain CTR. If we take the examples the keywords which are hugely used have 50% of the CTR whereas the not so much used keywords have 33% of the CTR score. You can check it by using the Google Search Console.
Here, you have to enter the URL of the webpage you want to see the CTR for and then proceed accordingly. After which you can get the related Clicks in the following way.
DOMAIN FACTORS
The domain factors are also not so much reliable enough. Because even it can also affect the ranking of a website in the Google SEO rankings factors. Below are some of the domain related issues:
Domain registered should be trustworthy because Google considers it for a whole year.
History of the Domain. As you may not be the first person who has used the domain. And if in the past the domain has been penalized it can affect the Google rankings.
Domain Age also will play major role in SEO. You can check domain age.
SNIPPETS AND SCHEMA MARKUPS
It is not necessary for all the cases. In some case where there is a use of Google News or in that case where you use the images and videos. Or, in that case where you have to use the Featured Snippet and Featured snippet visuals. With the credits and even want to add the visuals of the travel trips you have been to this all is done by the Schema Snippet. Some examples of the Schema are listed below:
All the pages that are in your site are being indexed by the help of the sitemap. It is the most reliable and simplest way to tell Google that what your website has? What you work upon? And how you work? It includes all the details even the minute while Google sends its bots. This is another important SEO factor to increase Google Rankings. Always give a user-friendly mostly mobile-friendly site architecture. Below some of the ways to tackle it:
Using multiple menus on the web page. Never ever stuff a lot of things in one menu. Always try to keep it clean and easy to understand. Divide it into different parts and subsections by keeping it more specific.
For different categories using the drop down, menus are the best option.
Using categories and subcategories are the best option.
Keep the Site search option on the site where most of the people can easily see it.
HTTPS SITES
Switching to https is not that much necessary because having the http will not harm the site in any of the ways. In the year 2014 Google announced that https will be considered as the ranking signal. This is the point where a lot of attention is required. So, it is better recommended to change to https than being in HTTP.
Later, Google started taking the flag all those web pages which used to take the passwords and the credit card details in a not so secure way in the URL bar. After which in the year 2018 Google announced that all the https sites are valid rest all will not be considered. That is when Chrome 68 was introduced and it marked all the http sites as the “invalid” or “not secure” websites. If it is not done in a right way it can bring up a lot of issues with it.
If you already have an https and want to run an audit and check the web page if it has any issues or not. This Google website auditor can be used for it. Here you can log in and use it for the auditing purpose.
Follow Latest Google Algorithm Changes
You can check the status of algorithm by following this link
Best SEO plugins for WordPress are right here. WordPress tools are the way to make life with WordPress an easy one! One definitely needs to have these plugins in order to have a great experience with WordPress. So, do go through these SEO plugins for WordPress and instantly install these if you don’t have them already!
Search Engine Optimisation (SEO) helps make your site rank higher in Google and other web indexes.
While WordPress gives an SEO benevolent setup ideal out the container, there are as yet numerous things that you can do to enhance your SEO, for example, including meta titles, producing XML sitemap, maintaining a strategic distance from copy content, and so forth.
Across the board, SEO Pack encourages you to do every one of these things with a simple to utilize the interface that mixes into your WordPress dashboard.
1. Yoast SEO plugin for WordPress:
This’d probably be the first WordPress plugin that you’d see on every list. No matter where you search, Yoast would be represented to be the best plugin you can have. WordPress is an easy CMS(Content Management System) to deal with. It has a number of features and can accommodate a number of plugins in order to make our task easier. One of those plugins that make the work easier is the Yoast plugin.
Having all that’s needed for you to check for your SEO, Yoast plugin offers you the different ways in which you need look out for all your SEO needs. SEO is the prime factor for any search results on Google. Hence, this can’t be neglected for even a second. Yoast plugin, being the most efficient SEO, has to be placed first in the list.
All in one SEO plugin is one of the popular SEO plugin for WordPress. 40% of wordpress users using All in One SEO Plugin. This is the main competitor for Yoast WordPress SEO Plugin in the market.
This is something every professional would know. The free tool offered by the search engine giant itself, Google. What better source can you get the most keyword searched on Google than Google itself. All the history of the most keywords used can be viewed here. You can also see the number of times the keyword has been used.
This is available for free for the advertisers and anyone can take advantage of it. As a content writer, you’ll be able to take grow awareness of which keywords to use and apply. These keywords will tell you the perception in which the people would think while searching for a certain topic.
4. Google XML Sitemaps:
This is another professional SEO tools for the users. This tool is available for free for the writers. This would help your site by making it easy to index on the search engine. This can be done by a special XML sitemap.
As soon as you activate this plugin on your WordPress, you will be automatically mapped which will make it easy for you to index on the search engine. This helps you rank better on the search engines.
5. W3 Total Cache:
You must have known the fact that your WordPress saves the cache in order to load the website more efficiently the next time your visitor visits your website. But having such a plugin might slower your overall website load time in the first time. If the site load time increases, this eventually increases the bounce rate.
The case is completely different with W3 Total Cache. This plugin integrates CDN services to reduce the page load time. Hence, this is a must-have for all the professionals who are looking out in reducing their bounce rates.
6. VaultPress:
With an increase in the number of plugins and contents, there’s a dire need for the professionals to protect the same. These plugins might create a vulnerability for the rest of the plugins and contents.
It creates a real-time backup for your contents and saves you from all the sudden losses occurred. With a subscription, you can also monitor multiple websites at once under a single dashboard.
7. WP Smush:
This is one another free plugin that offers some really good techniques to boost your website. If you’ve been having a slow loading website and thinking to find a way out, then this is it. You can again compress your images in various image formats to go and have a quicker load.
This might seem like not so important one, but trust me, you can witness some substantial change in the site load time. You can compress and optimize the images and the best part is that your picture quality is not lost. So go ahead and download this for a better responsive website.
8. Google Analytics for WordPress by MonsterInsights:
Yes, you might have already seen the Google Analytics and know how useful it is. But the only problem is that you need to go elsewhere and get all the statistics. MonsterInsights makes this easy for you with just an install of a plugin. This freely available plugin allows you to track the bounce rates, site visit time, sources of the visit and many other metrics that are available on the Google Analytics.
You will be able to track all the metrics in one place. Not just that, you can also track them from multiple locations and multiple devices to make your task easier. This is also a must-have plugin for your WordPress needs.
9. BJ Lazy Load:
Well the name itself should’ve hinted you on what plugin it is. This is once again a site that would help you reduce your bounce rate by increasing your load time. Count on this if you’d want to give your viewers a good site loading experience.
Installation of this plugin enables you to load the images that are only available at first glance while visiting the page. Hence do install this tool in order to deliver a better experience to your viewers.
10. Broken Link Checker:
Imagine yourself in a situation, you’re reading a great article and there’s some other information you’re looking for. You see a link that directs you to that particular location. You feel relaxed and click on that particular link and then it shows the link is broken. How would you feel about it? Would you want your customers to have a similar experience?
To get away from this situation, one needs to have the respective plugins and this plugin fills just the criteria. Instead of you having to visit multiple websites and check for the broken links, this checks for you all the broken links from your blogs. This not only saves time but also effort.
11. Social Icons:
What’s the use of writing hundreds of blogs when it doesn’t reach the required audience. To make it public what better site could you find, than the social media itself? Yes, that’s where your post could get ignored or it might go so far that you can have the unexpected results overnight.
This social icons plugin enables you to place the social media icons, so the users can share the blog that they like instantly. It might either be Facebook, Instagram, Twitter or any other social platform. You’ll be able to garner some huge views with an efficient blog post. The best part is that this plugin is available for free.
12. Akismet Anti Spam:
Another free plugin to make your life at WordPress a delightful one! How would you like it if your rivals or the ones that you’re being hated by, send you all these scary reviews? What if they use the inappropriate language? How would you take care of it? Well, this plugin, developed by the developers of WordPress themselves, would help you overcome this trouble.
This plugin which is available for free for personal sites and blogs and paid for the commercial sites enables you to filter out all the spammy comments. It also saves the history of all the spammy comments and shows you right away when asked for.
These are a few of the most important plugins I’ve come across. There are a few more of these that you can find on this article, that might help every other user and not just the SEO professionals. If you know any other plugins that could make the life of the SEO professionals easier, do let us know in the comments!
Local SEO basically means targeting the audience in the local platform. It is one of the most trending things nowadays and the most effective way to promote your business on the local platform. 46% searches done on the internet are the local searches and the percentages are increasing every year. And an online business should always have a local SEO or else it would miss a great amount of traffic on the local platform. It is the optimization of the businesses in the local online platform you that you can be found easily on the local platform. Having your audience nearby you is a big plus point for your business.
Websites not only give attention to local audiences even as it connects to the audiences internationally. It would be an undeniable journey for anyone or business to begin their local SEO journey with an optimized on-page and off-page strategies for SEO.
WHAT IS A LOCAL SEO?
Normal SEO and local SEO both are the same only difference is the geographical region it is targeting. If you want to go to the top then going step by step is very good, first aiming locally then being global will benefit a lot to your business and help it grow in the SERPs or search engine result pages.
If suppose you are having a restaurant locally in Visakhapatnam if your it ranks high in Hyderabad there is no point in having such type of SEO services. People should find it in locally and it should be effective for people living in the same place not far away, increase in organic traffic is very much important for any local business.
The address, city, and region should be very much proper to optimize the local SEO in the easiest way. Content also plays a very vital role in local SEO campaigns the things like including the details, its speciality, about your business, how it is reaching to the local people, even including the nearby towns etc. if you include all these things people moreover get attracted to it and people from the towns nearby will also want to know about your business. Which gradually helps in growing your business. And all these things can only be accomplished by a proper optimization of the best SEO strategies.
THINGS THAT ARE INVOLVED IN A LOCAL SEO
CREATE AND OPTIMIZE YOUR WEB PAGE: creating a web page or website is very important for any online business. Creating web pages in Google My Business and Facebook page if you are targeting the global audience helps a lot.
For the local promotion of the business creating web pages in Sulekha, Justdial, Quikr will help you gain a lot of leads. Not only this the optimization of the web pages is also very important that too by following the right SEO strategies. Because the right strategies only help you let go to the top in the Search Engine Result Page or SERP. Detailed information is what people require nowadays, and providing them this is your work the details should include:NAP: the name of your company, correct address, and the right phone number.
Don’t forget to mention the right opening and closing time of your company, because if it is wrong then the people may come and return if your company is closed and you will be losing your valuable customers.
If suppose you have 4-5 branches of your company it is always recommended to give the full details like the address of every branch, the contact numbers of every branch with including the names.
The phone numbers which you provide should be in working condition because if a client calls you and your number is not in working condition then it will lead to losing the potential customer. If you provide the number as the clickable one than it is the best service you can offer to your clients. Searches say that 76% of people prefer calls in the local searches whereas 30% result in location-related local search.
Not only adding address but adding location or map has also become very important nowadays. Because people want themselves to be navigated straight to the spot without including the in-between search works involved. And more than 80% of people look for Google maps location which can navigate them easily to their destination.
Adding reviews is also very important because people nowadays believe more the reviews and comments given by the users who already experienced it. They are the trust building signals for the users.
Including schema which means creating the common language or the most understandable language and targeting it every search engine like the Google, Yelp, Yellowpages, Bing etc. which makes your website to be easily get noticed and understood by the search engines. This helps a lot in increasing the rankings of your website and most important tells the search engine that you are a local business, not the big brands. Which initially increases the leads and attract a lot of people which also improves your rankings.
CREATE ONLINE PROFILES: having your business website is not enough for your business, if you want your business to be known by a lot of local audience’s then you must have a page in the local search websites like Sulekha, Justdial, Quikr. And also create a page in the social media platform like the Facebook, Instagram etc and most importantly having an account in the Google My Business, Yelp, Yellow pages, Bing increases the visibility of your business page a lot.
But when it comes to the search in local areas people moreover rely on the reviews and websites that gives true reviews. The local websites here includes Sulekha, Justdial, Quikr etc. for any business those are targeting local people having a page in these sites is very important. Even Google also follows and posts the reviews about the local searches that are given by the local search websites.
Google my business is very important for any business whether it is small or big, it helps you manage your business page and lead it to the top ranks and makes the presence of your business be known to people. And ranking high in google page is very important because the ratings only ensure were your business and how much visible and reliable your business is on the online platform. As we know that 86% of the people rely on Google maps for the navigation to the right place of the company.
Ranking high in the local listing is also important as there is always a competition between every similar type of business, the local reviews by Sulekha, Quikr, Justdial helps a lot to make your business stand out in the competition.
Reaching out to people using social media is always been a great idea because social media has now become very huge and almost 70% of the population is active on social media. Which brings you a great platform to promote your business and attracting leads to it.
Whatever platform you may be using but the information given should be the same and correct one. And should always check who is your relevant customers or the target demographic so that you can target those group of people easily. Maintaining the same consistency in the business will surely help you to excel.
CREATING BLOGS OR CONTENTS: Every online business having the websites or web pages should have their blogs for sure. Because it lets the people know what is your business about? What are the things you are providing them? How are they working? And how these services are important to them? Which attracts a lot of leads to your website.
Having the links which draw more links to your website is the relevant one. Because links only help your business website to rank high and the links are the furthermost factor for any page to rank high. And a simpler link will always help improve the rankings of your blog and web page also. The blog should always contain information about the locality, local things, neighborhood, the neighboring cities and towns, the terms that localities usually search for. Always try to sponsor local events, functions, organization which makes your presence in the local. And all the blogs posted by you should always help the audience and be informative to them.
Link building is very much important to build the strong bond with the audience’s it can be done by joining with the local business blogs and can participate in the conversation going on the blog. Which firstly enhances the local presence of your business in the people. By this, even you can know who are your competitors and can avoid direct competition with them. And always gives some comments and mention their links to your blog which help people to get to your blog easily. And building links and increasing the links helps in building a very good base for the business.
For any business, it is important to know which demographic you are targeting for or which group you are targeting for as you are writing for that group of people only. You should always know what your audience want not you want because people least bother what you want they only care what they will get from you.
Mistakes made while writing a content is very common it should be taken a lot of care while crafting the contents. There are a lot of tools available online which will help to omit these type of errors or mistakes. And never directly copy the content from different websites and paste it in your blog because people can easily know about it and doubt on your business and its uniqueness which will decrease your business rankings and business also.
The technological field is an ever-changing loop. Every other day, new technology or a fresh advancement comes to the market. Computer courses are in high demand, making it essential for working professionals or beginners to learn these new technologies to keep up with the market standards.
With the changing world, the learning process has also changed. Online courses and online classes are in high demand as it saves much time and can be attended whenever the person wants.
These days, many computer courses are available online that anyone can easily take up. They have to choose the best one to suit their time, come within the budget and have a preferred curriculum.
However, selecting the right course and institution might consume a considerable amount of time. To ease it out, below is a blog that answers most of the questions people usually have while opting for a computer course.
What are the types of computer courses?
The education system has seen an incredible leap, and all teaching methods have changed now. With new progress, presently, it all depends on the person taking the course and their flexibilities. However, computer courses are in demand nowadays. Below are the major computer course types:
Long-term offline course: This is a complete course or degree of 3 or 4 years. It involves courses such as:
B.Tech or B.E. in computer science
BCA (Bachelor of Computer Application)
B.Sc. in computer science
B.Sc. in software technology
Diploma in computer science and engineering
Diploma in software engineering
These are entirely classroom courses, for which the person has to go to the institute to attend the classes. Apart from this, the course materials are usually provided by the institute or buy them.
Long-term online course: This course is more flexible and accessible. Online courses are a new form of education. Many universities are providing long-term courses online. Mostly these courses can extend up to a year or more. They extensively cover everything that is there in an ordinary long-term course.
The classes happen through video calls, on-set timings every week. All the course material related to it will be provided through PDFs. Similarly, the tests also happen online, avoiding the trouble of going to the center and attending the exam physically.
Short-term offline course: These courses are famous across the country. Usually, coaching institutes provide a short-term course that is majorly for 3-4 months. These classes happen for an hour or two on weekdays or weekends. It depends on the time selected by the person who is willing to take the course. At the end of the course, the person is provided with a certification that speaks about the course.
Short-term online course: This is similar to an offline course and lasts the same amount of months, but classes will be held online. The classes usually happen through videos (the student can attend the live class or check the recorded class), and materials are provided as PDFs. This is the best option among all the courses, as it is for less period.
A short-term course can be completed at any time, anywhere as per the convenience of the person.
What are basic computer courses?
There is a phase in every student’s life where they have to decide which course they want to opt for. There are many career options available, like, if one wants to be in the fashion industry, they can choose to be a fashion designer. If one wants to be in the sales field, they can select the respective sales field. Similarly, suppose a student wants to pursue his/her career in the computer or technology-related field. In that case, they should know about the basic computer courses that are mentioned below:
Web Design
It includes different aspects of website maintenance and production. This explains different work sectors such as website graphics, user interface design (U.I.), user experience design (UX). It also includes other standardized codes such as authoring, proprietary software, and SEO. Knowing web designing will help an individual to build a complete website.
VFX and animation
VFX or Visual Effects is a way of mixing real film shoots with animated or false images. The animation is a basic art-technology that makes the image and pictures move or do whatever the creator wants them to do. This is a fascinating and exciting computer technological field. It is basically for the people who want to do challenging and diverse work.
Cybersecurity
Above is the market forecast for global cybersecurity. This showcases how cybersecurity will increase and how companies will invest in it.
It is a practice that helps to protect computers, servers, mobile phones, electronic devices, and networks from any malicious attacks. Different sectors have varying cybersecurity methods, such as:
network security that helps to protect the network from unwanted users and attacks,
application security helps protect the apps by continually testing and updating them and ensuring that they are secure.
Similarly, there is information security, operational security, and disaster recovery to safeguard the device and data. Each of these security makes sure that there are no malicious attacks.
Software and programming language
It is a formal language that comprises instructions entered into the system to produce desired outputs. A programming language is used to implement algorithms. These are a set of instructions that are different from the standard general programming language. It is a language that only a computer understands.
With these programming languages, a computer can analyze large and complex swaths of information in minutes.
Digital marketing
Gone are the days when traditional marketing (such as billboards, pamphlets, and hoardings) was necessary to reach people. Digital marketing is the new way of advertising through online platforms such as search engines, websites, social media, emails, and applications.
Most industries, brands, and companies these days rely on the online platform to increase their reach and engagement.
What computer courses are in demand?
In the era where competition is very high in every field, if a person is in an I.T. or software field, it is better to upscale the knowledge from time to time.
At the forefront of the job market, computer-related skills are vital for almost every industry. Especially when the Internet is evolving, IoT or the Internet of Things is the new way to technological advancement. Below mentioned are the top computer courses that are in demand and will be helpful to upskill one’s knowledge:
It is a technological field that uses all the scientific methods, statistics, algorithms, and processes to extract the required data and insights from structured and unstructured data. This includes data mining, machine learning, and big data. In short, it unifies the statistics and data analysis to understand what is going on with the vast amount of data available or what can be done with such massive data.
Data science has heavy demand in the market, not just in India; every company worldwide requires data scientists for the information floating around in their company. If a person wants to get into the software field but doesn’t know what he/ she should be doing, then going for data science is the best option.
Big data analytics
This is a process of analyzing giant sets of data, such as hidden patterns, market trends, unknown correlations, customer preferences, and other useful data. All these data are beneficial. It can help build effective marketing campaigns, discover new revenue growth ways, understand customer requirements, and more. Big data helps companies to make informed decisions, so they are always on a hunt for prominent data analysts.
Artificial intelligence (A.I.)
It is the simulation of human intelligence in machines. The machines are programmed so that the devices can mimic every way that a human wants. These machines can also be able to exhibit traits similar to a human such as learning and problem-solving. The best example of A.I. is the Amazon Alexa and Apple’s Siri.
Below is the graphical representation of increased demand for Artificial intelligence.
For people interested in creating such machines or going out of the box and building a unique device or machine, Artificial Intelligence is their thing.
SEO or Search engine optimization
When people search for something in the search engine, they might see some ads at the top, images, videos, or specific sites. All of this is achieved because of SEO.
Search engine optimization improves a website’s quality by enhancing the traffic and engaging people to the website. It targets traffic in different ways by using images, videos, content, links, and social media. SEO’s primary work is to look at the search engine’s algorithm, figure out how it works, and gain traffic.
This is mainly for someone interested in marketing and the ever-changing technology and its advancement.
Why should you go for a computer course?
Technological growth will always be there around the world. This makes, clear that having computer knowledge these days is very important. Below mentioned are few reasons for considering to take up computer courses:
Market growth: Being the second populated country globally, people and their technology needs are increasing. This gives rise to market growth and increased demand for technologically apt candidates for the related job roles.
I.T. companies are gaining much popularity. It is even expected that the I.T. sector in India will make profits worth $225 billion in the coming years. Thus, making the field more demandable in the crowd.
Increased scope: According to reports, India has the most talented I.T. candidates, and at least 30% of the staff of most of the I.T. companies are Indians. Most of the top I.T. industries contain Indians as their Vice presidents, CEOs, CMOs, and other high-profile positions.
This showcases the increased scope and requirement of learned I.T. people in the companies.
Job security: Learning computer courses always comes in handy. As the job market is vast, similarly, the talents out there are immense, creating heavy competition. To cut through the competition and stand in the market, it is essential to be at par with the industry and standards.
With considerable knowledge and grasp over highly demandable subjects, one will make sure that their job is secured. Increased qualification and expertise are always helpful to keep oneself intact with the industry.
Which computer classes should be taken in high school?
Suppose a student wants to pursue their career in the software field from the beginning. In such a case, it is always better to start immediately as it is already decided. High school is the perfect place to build a foundation for the desired career of the student. Following are the few computer courses that any high school student can take up:
Basics of programming languages such as C, C++, and Java
Computer literacy
Basics of Data structure
Basic of web and graphic designing
Which computer course is best to get a high salary?
Every day new technological advancement comes to market. To keep up with the demand, it is better to upskill with the latest computer courses. Not just the computer courses, these courses will even help in getting a high salary job. These courses might help to get a salary hike from 50% to 80%. Mentioned below are the few professional courses that will help upskill the knowledge and get a higher salary package.
Data science: According to Glassdoor, the entry-level salary for a data scientist is somewhat starting from 6 Lakhs per annum. With growing experience and expertise in the field, it might go up to 18 lakhs per annum and even more.
Big data analysis: A big data analyst is also paid a lot. The average package of a big data analyst in India starts from 6.5lakh per annum and can go up to 15lakh per annum. If the person has more data analysis expertise, the package can even go above 15lakhs per annum.
VFX training and character animation: A VFX artist or an animator also gets a competitive salary package in India. For any entry-level designers, it might start from 5 lakhs per annum. It can go to 10 lakhs per annum with increased experience.
Computer hardware engineering and networking: Here, for an entry-level engineer, the salary offered might start from 4.5 lakhs per annum. It gradually with increasing experience it can go beyond ten lakhs per annum.
Which computer course is best for banking?
Yes, even people interested in going into the banking sector require to have particular basic computer knowledge. This computer course is essential for those who want to apply for clerical jobs. A computer course in a related field will help enhance one’s place in the banking sector. Below are the courses that will help in any banking job:
Computer Awareness and office automation
Oracle
SQL
Tally
Advanced excel
Which institutes offer these computer courses?
Now a person doesn’t have to go physically to any tutorial or course. Opting for these advanced and excellent courses can be done quickly by sitting at home. Many options are available in marketing that can be utilized effectively, starting from introductory courses to advanced ones. All one has to do is check for the courses, opt for them, and take the classes online. Below are the few institutes that provide advanced computer courses:
Upgrad: This is an online education-providing institution. These people are experts with structured programs for Data Science, Machine Learning, and Software Technology (full-stack, cybersecurity, and cloud computing.) They provide certification for every course that has been opted for, which is helpful during any job interview.
Udemy: This is a perfect platform. It provides all the major software courses starting from A to Z that are too reasonable. Like designing, marketing, I.T. and software, and photography, it provides all the courses in trending in the market. Udemy offers many other such courses that are descriptive and knowledgeable.
Simplilearn: It offers post-graduate programs in Digital Marketing, Data Science, Business Analytics, Artificial Intelligence, and Machine Learning. Simplilearn provides these certifications with collaboration with some top universities, making learning easy and worthwhile through online classes.
White hat juniors: This is one of the sites that help kids get interested in coding or software courses. White hat junior provides beginner level or entry-level programming courses for kids between the age of 10 to 18. It helps build a foundation for coding for those interested and who want to pursue the same career.
Coursera: This is one of the sites providing online courses. It offers a wide range of courses prevailing from different fields. The courses start from bachelor’s degree, go till master’s degree and even provide a global MBA. It has courses related to Machine Learning, Digital Marketing, Artificial Intelligence, Big Data, Data Science, and many more. Learn more about Coursera here.
Wrapping up!
These are some of the major courses that any student, beginner, or expert can take to upskill their knowledge. Upskilling the skills always helps to keep oneself on the edge of the ever-changing technological advancements.
If you have issues, questions, or queries related to the computer courses, please ask us in the comments section or by contacting us.
Quora has gained immense popularity over the past few years, both among businesses and the masses. It is easy to navigate and intuitive the Q&A platform. When I first started using Quora in 2014, it was still popular but nothing compared to what it is today. With over300 million monthly users, Quora has evolved far beyond a simple Q&A platform.
It is a place where people tell stories and brands share their products and services. Users share their experience of using products or services. In the user’s behavior, Quora finds a place in the same category as other social media websites. A large number of Quora users spend hours on the platform. So naturally, businesses have to develop a marketing strategy for Quora.
The leads generated through Quora is of better quality and offers more conversions, sign-ups, and reduced bounce rate compared to popular social media sites such as Facebook and even SEO. The reason behind this is people who visit a question on Quora are genuinely looking for an answer.
For example, I was recently promoting a VPN service on Quora. We posted about ten answers for relevant questions, and within a few days, the traffic to the website skyrocketed from Quora. The conversions increased, and the client was having a difficult time handling customer queries. It happened because people who visited the questions wanted to purchase a VPN, and after reading the answer, it motivated them to visit the site, which led to sales.
The benefits of marketing on Quora are immense. One advantage is the long-term traffic that Quora offers. How to drive traffic from Quora, you ask? It’s simple, respond to questions related to your industry and leave a link to your website. The answer and the link will remain on the platform forever. Whenever users look at the response, they can follow it to your site. Marc Hoag was able todrive 82.10 % of traffic from Quora to his business website. The example of Marc Hoag is just one of the many success stories of Quora marketing.
Using Quora to Assist your Digital Marketing Effort
In my opinion, large corporations and multinationals do not require Quora for advertising. Nevertheless, they need Quora for a whole range of other reasons, from customer feedback, interaction, introducing new products and services to reputation management.
It’s the small guys, the startups, SMEs, self-employed, freelancers, and others who stand to gain the most from Quora marketing. Here are some benefits that Quora can bring to a business.
1.Inbound marketing through Quora
The internet has become a confusing place with an extensive amount of content on any subject. It has also become highly untrustworthy. People want answers to questions from someone they can trust. The co-founders of Quora and current CEO Adam D’Angelo understand this and have developed the perfect platform with a voting mechanism that allows users to recognize high-quality answers. The upvote, which is similar to like button on other social media platforms, also plays an essential role in Quora. It is also a ranking factor for answers. Users are flocking this platform because they obtain genuine answers and reviews of products and services on Quora. As a business, you can share your expertise on a subject and provide resolution to user questions about your offerings.
2.Quora Content Appears in Search Engine Results Page
Popular search engines such as Bing and Google crawl the content on Quora. As a result, more and more question-based queries on search engines are displaying Quora answers. By responding to such questions, you have a chance of driving traffic from the SERP. Ranking for a particular keyword is tough as you have to compete with highly reputed websites. However, with Quora, you have the opportunity to expose your brand to visitors without all the SEO hard work.
Here is an example of how Quora can attract visitors to my website without competition with Inc.com, which is nearly impossible.
The unemployed pot-smoking brother of the search world – Bing – recently announced it would be including Quora questions and answers to their Social Sidebar. The search engine is using the Quora platform to provide better resolution to questions asked on their search engine.
If Bing is not something you care about, it should interest you that Google has been crawling the content on Quora for a long time now. And their algorithm is super advanced in Quora integration. Based on their algorithm, they can choose a particular answer for a question, and it does not have to be the top answer on Quora and display it on the SERP.
3.Industry Research and Competitor Analysis
The benefits of marketing on Quora extend further than traffic and conversion; it can help you understand your industry and competitors better. Watch what your competitors are doing on Quora. How people value your products in comparison to your competitors. What are they offering with their products and services that are not present in your offering? What are your pros and cons in comparison to the competition? Where it is appropriate, respond in the form of an answer. Carefully observe user queries, and you may even discover the next product idea or improvement that could make your product the best version by far. Overall, Quora is ideal for research and to find out the necessary enhancement in your product and what people think about your offerings.
4.A Goldmine for Content Marketing Ideas
Small websites often run out of blog ideas. Quora is a great place to find content ideas and generate high-quality content. You can find questions with a high following and form a blog post answering the query; quality content that answers user’s queries is a great inbound marketing strategy. Finding out genuine problems of clients and customers is never an easy task, which Quora addresses successfully. Go to your niche and read what queries people are following the most.
5.Quora can Assist with Online Reputation
When you monitor the activity of the competition on Quora, you can do the same for your business. By setting up a Google alert for your business with Quora added to it, you will be notified of any post about your brand.
Here is how you can do it.
Simply visitGoogle.com/alerts and type your ‘business name + Quora’ and create an alert.
Using the Google alert, you can monitor just about anything on the web and Quora. Utilizing this technique, you can immediately respond to negative feedback about your brand.
Conclusion
Quora with, its new milestone of 300 million monthly active visitors, is the ideal destination to promote your brand. From traffic, reputation management, content marketing to competitor analysis, Quora offers it all. So, do not fear the Q&A platform, be a part of it, and see exponential growth in your business.
