For the success of your product appearance is paramount, but it seems like many companies are not aware of how important this factor is. New trends in technology have pulled the focus away from aesthetics and more toward automation, analytics and technical solutions. Managers seem more intent in finding the latest solutions that provide greater efficiency and production speed.
In all this hype over new technologies like machine learning and business intelligence, it’s easy to overlook how the appearance of a product can affect how likeable the product is to customers. Businesses should be more concerned with how their brand image fits their core messages about competence and value. They should understand how design aesthetics convey a sense of professionalism and superior quality.
Appearance is not just about packaging. It’s also relevant in realms such as social media, customer service, and web content. Aesthetics and wording used to be the primary focus of business marketing, but the rapid advancements have eclipsed it in tech solutions that have revolutionized business strategy. For companies to create better branding for their products, they need to understand the importance of appearance throughout all areas of business and marketing operations.
Packaging appearance and design
First impressions are everything. People are more likely to buy if their first impression (the packaging) is positive. Packaging is also essential nowadays due to the growing prominence of online purchasing.
Some customers think packaging quality as their primary reason for rating a product either high or low quality. Packaging that is convenient and free of frustration when opening it is a critical factor in product satisfaction. Efficiency is also essential because consumers appreciate the importance of reducing the use of materials toward lowering the carbon footprint. The fact that homes are becoming smaller due to urbanization also makes smaller package size a desirable quality for people who have limited space.
Six roles that appearance plays toward influencing consumers
Product design and presentation affects people’s evaluation of product quality and has a significant impact on their ultimate choice of what they buy. Based on a recent study, the appearance of products influenced consumers’ evaluations of them in six different ways.
Conveying aesthetic appeal
Symbolic
Function
Ergonomics
Drawing attention
Categorization
The qualities of shape, color, and size of a product influence customers’ perceptions of value, and these qualities can be symbolic of specific ideas that are congruent with customer ideas about what a product should look like. Customers also make evaluations about the ergonomics and efficiency of the design.
A product with a bright color might draw attention, but this type of color could also be associated with cheaper products and harm the brand image. It’s beneficial to conduct tests that evaluate how customers react to a product design on these six points to get an overall sense of the brand image that is conveyed by the look of the product.
Appearance influences emotion
Effective branding stimulates emotion, which affects consumer behavior and choices. The most significant factor that affects emotion is color. Each color is associated with specific feelings, and research has shown that it accounts for 90% of quick judgments about the product. This means that color has a significant impact on people’s buying behaviors. The choice of color for a brand can affect its recognition by up to 80%. Many consumers say that they decide not to revisit a website if it has an unappealing aesthetic.
Branding should focus on the consumer, not you
Branding isn’t about the company; it’s about making a connection with the audience. Through branding, you can convey truths, universal ideas, observations, and trends visually. When this is done effectively, people will agree with the message and understand it. The real value of collecting data and customer feedback is when it is fed back to them through words and imagery. When the signal goes beyond reciting the benefits and price information, it can touch the hearts of consumers.
The best brand imaging campaigns have a clear message about what their company stands for. They know how to create a compelling presentation that incorporates all the core offerings, service, and all the values in a way that is pleasing to the eye and easy to understand. This is especially important online because a few seconds is a long time for someone surfing the web. If your message doesn’t make an impact within ten seconds, you have lost your opportunity to promote your business.
A new design can revitalize your brand image
The well-known computer peripherals company, Logitech, is doing a major overhaul on their brand image. They are changing their name to “Logi,” which means they’re cutting the word “tech” out of their image. However, they feel that the techy sounding name lacks a certain “sex appeal” that appeals to a more mainstream consumer. They have been well-respected by niche consumers who are computer enthusiasts, but their market share in other demographics has left something to be desired.
The company president, Bracken Darrell, is a progressive-minded individual who understands what brand imaging means to a product. As times change, the progressing image of the Logitech brand can make or break its success in a very competitive marketplace.
Cohesiveness builds loyalty
In order to keep customers loyal to your brand, it’s essential to employ cohesive branding in all phases of media both online and in physical store locations. Every place that people see your products, they need to recognize them. This is accomplished by consistently using the same color schemes, fonts, images and messaging. Business cards and signage should match the design and aesthetics of the website. This also comes into play with invoice designs and employee apparel aesthetics.
Every time you repeat the message on a different media channel or platform, you are reinforcing the brand image and creating more customer loyalty. This is similar to how a new couple can form a closer bond each time they go out to a different type of venue for a romantic date. If the first impression about your brand is about convenience and cost savings, then this message needs to be repeated each time the customer encounters the company in various scenarios and locations.
Branding builds relationships
Whether people realize it or not, brand image communication is forming a relationship with them. It doesn’t matter what type of product you’re offering. When a person is inundated with a message, they feel more of familiarity toward it, and they will naturally gravitate toward it on the store shelf.
Appearance is crucial online
A critical factor in clinching sales online is the appearance of the product in the photo images. This also comes into play with the design of the website. If the plan is poorly executed, the customer might have a frustrating time understanding the procedure to check out and purchase the items. Delivering a timely brand message can also reel a customer back in when they’re on the verge of exiting the shopping cart.
Appearance goes beyond aesthetics
Aesthetics entails all the visual aspects of a product including font, text size, color, and images. However, there is more to branding than those physical attributes. The voice of the brand speaks through customer service style, blog posts, marketing emails, and social media posts. Branding is a multi-faceted experience that immerses customers in many ways. Companies need to look appealing, but they also need to convey professionalism, trustworthiness, and values.
For any business, the major agenda is to stay well connected with the customers through customer relationship management(CRM). The basic element for any business is customer relationship management (CRM). Advancements in CRM Technology refers to business systems where all the customers’ details and data are managed. Therefore, the future of CRM challenges is very demanding. The CRM importance is increasing every day to maintain proper customer relation management system for every business. However, with the growing CRM benefits, it will become easier to grow your business.
What is Customer Relationship Management (CRM)?
CRM stands for Customer Relationship Management. CRM refers to business systems to manage your customer interactions with you. To put in simple terms, the future of CRM customer relationship management
However, the main goal of advancements in CRM customer relationship management technology is to improve business relationships. Its main agenda is to stay connected with customers, track the processes and thereby improving profits. For most of the companies, CRM customer relationship management is a part of the business strategy.
For a fact that, CRM Software is an excellent tool that allows companies to visibility and customer satisfaction. If you haven’t used a CRM Software, this is the right time for you to have one. CRM benefits are innumerable.
CRM offers a wide range of applications and strategies to improve your business. The importance of CRM has increased enormously for the past few years and will continue to grow according to the experts. The challenges of CRM have a unique role in keeping the customers and the business connected.
What is the examples of CRM?
CRM majorly falls into four categories. These are Outsourced CRM, off-the-shelf CRM, bespoke CRM and managed CRM. Furthermore, Outsourced CRM Software solutions include web-based CRM solutions for your business. This also includes cloud CRM software. Here are a few examples of outsourced CRM are:
The main focus of customer relationship management software CRM Software is to enhance the quality of the relationship between the customer and business, along with improving sales and marketing. This way, the workload of the sales and marketing departments will be easy.
However, let us have some brief lines about some of the best CRM Software and how to choose them.
Zoho CRM:
Zoho CRM Software helps you to manage all the customer relations effectively. CRM software helps to gather insights, generate leads, and stay in touch to deliver seamless customer experience.CRM Software gives you the ability to govern the sales process.
For example, in a business scenario, if you set out with a target. First of all, equip yourself with the right tools to achieve your target, also attain customer satisfaction. Zoho CRM Software helps you to craft your vision. Hence, strengthening the relationship between the business you and your customer. Eventually, you can build confidence and close deals
Salesforce:
CRM Software Salesforce is best for Small Business. Much small-scale business use this CRM Software, this is the reason Salesforce is the world’s top Customer Relationship Management CRM Software platform.
Salesforce CRM Software is cloud-based, thus CRM Software applications for service, sales, and marketing don’t need experts to set up or manage. You can simply log in and start connecting to customers in a new way.
HubSpot CRM:
HubSpot CRM Software is a developer and also the marketer of software products for inbound marketing and sales. CRM Software aims to provide tools for content management, search engine optimization, web analytics, and social media marketing. This is best for medium scale business.
SugarCRM:
Sugar CRM Software is best for developers. This CRM Software produces a web application. CRM software functionality will include customer support, collaboration, sales force automation, marketing campaigns, mobile CRM, Social CRM and also reporting.
What to look at Free CRM Software?
You can find many CRM Software free. If you are here in the business to save your time and your effort on gathering information. Then you have to explore the right free CRM Software.
Not only for saving time but also free CRM Software simply works for you now as it scales your business growth. However, you have to differentiate the best free CRM Software in the market and make an effective business decision.
Moreover, the best things in life are sometimes for free. So is free CRM Software. You admit or not, there is a joy when you receive something without a price tag and that too a free CRM Software.
Well, what to look for in free CRM Software. Let us have brief lines about the key spot on points to see in free CRM Software.
Mobility:
Free CRM Software, on a mobile that gives you real-time notifications, is very much necessary. Especially for a small business looking for rapid growth, free CRM Software is a must. With cloud computing on the rise, free CRM Software is now at your fingertips. Therefore, accessing the customer data on your mobile is as basic as it can be.
Productivity:
An easy to use free CRM Software that effectively manages your customer data and automates all the tasks is very much required for sales teams to improve productivity.
With free CRM Software, the ability to meet and engage the needs of customers has become easy. However, with the latest features like built-in phone emails, lead capture, and integrations are essential to improve the collaborations with the customers to maximize productivity.
Scalability:
A free CRM Software system that can scale your business will avoid the hassles of migrating to a new system. Free CRM Software should have the ability to accommodate business growth with more users, storage, and automation.
Support:
The first and the foremost thing that strikes when you use a free CRM Software is the lack of support. Business will have to think twice if using a free CRM Software. However, there are few free CRM Softwares which will provide constant support.
Best free CRM software for business in 2019.
Workbooks.com.
Zoho CRM.
Really Simple Systems.
Insightly.
Apptivo.
Capsule CRM.
Cloze.
How will CRM benefits your business?
The major CRM benefits for your business will help improve the relationship and get along with them in the future. However, a well-designed customer data will automate the business. Let us learn some of the major ways where CRM benefits accomplishes:
Learning:
Well organized customer data helps companies to select the correct customers for promotions and also launch of new products. This allows business to know their customers and their needs and requirements. This fills in the gap between you and your customers. This CRM benefits phase helps you know about the customers and their purchase details and history.
Organization:
From sales to marketing campaigns, CRM benefits automates this process for businesses. CRM benefits allow businesses to organize these processed data into easier and simpler data.
On the other hand, CRM benefits allow your business to become efficient by organizing and automating all the data aspects of the business.
Optimization:
Finally, CRM software allows your business to optimize customer interactions. Thereby, simplifying the complex interaction process into an understandable interaction process. Exploring the CRM benefits options will benefit your company in the long run.
CRM has come a long way. CRM is now more than managing client relationships. Eventually, CRM is evolved into a technology that enables effective customer engagement, Sales Automation, based on marketing.
What are the benefits of CRM software?
Day by day CRM is growing and there is a lot of challenges in future CRM and it improves productivity and customer relationship and here you can check the benefits of crm
Why is CRM important to your business?
CRM importance is more now, to businesses because it can help you to gain new customers and retain existing ones. There is no doubt that valuable customer experience is an integral part of CRM. Organizations that know CRM importance and that are using CRM designs will maintain a quality customer experience. They recognize that is a poor customer experience and will start working towards getting it done positively.
Customer-Centric:
One of the best CRM importance is CRM is Customer-Centric. Suppose, a customer comes in contact with an organization. Once he interacts with the staff or the manager, then the customer will obviously form an opinion. It might be the best opinion, good one or something indifferent. Through time, the customer forms a picture in his mind regarding his experience with you and your brand.
CRM system supports a strategy where the customer is at the center of everything that you do. Therefore, we can say that CRM is a customer-centric strategy based on clear goals and a vision of what the customer experiences look like.
Centralize Customer Data:
CRM has become the heart of digital companies in the last few years. It is really important to invest in a good CRM because digital business is growing more day by day. It has become critical for companies to be in the race.
Furthermore, there are a lot of new opportunities to reach and engage with potential customers in both the marketing and sales departments.
As we know that social media is at a high rise now. The social channels also increased the rise of video marketing.
Increase customer revenues:
Therefore, by using a CRM Software strategy for your business you will increase the revenue of your company to a great extent.
As far as CRM importance is concerned, this is the best one. CRM uses the data collected and you will be able to take marketing campaigns to the next level.
However, with the help of CRM software, you can make sure that the product promotions reach to a large audience and set new boundaries for the coming new customers. This will, in turn, increase your companies revenue.
What is the future of CRM?
Well, talking about the future of the CRM we can say that the future is here. In the era of Artificial Intelligence and integrated CRM software, the future of CRM is quite bright. From small scale industries to large and global industries, the sales and marketing departments are adopting, thereby changing their respective industries for the better.
Let us look at the key benefits of CRM or key Challenges of future CRM:
59 percent of customers say that companies now know more about them with CRM, thus improving customer satisfaction.
CRM systems have evolved with greater accuracy and precision than ever before.
CRM along with Predictive Analysis works on customer needs, behavior, and improvisations.
According to Gartner, the CRM market is predicted to grow at a 13.7 percent Compound Annual Growth Rate (CAGR) through 2021.
The dynamics of the future of CRM is changing rapidly. Hence, providing new insights to improve customer satisfaction.
Due to above-mentioned data, we can definitely expect something really challenging and the future of CRM is here to stay strong in the marketing industry.
What are the advancements in CRM technology to improve business?
When organizations enter phases of rapid growth, it will be difficult for both the sales and marketing to manage the information. Thus, advancements in CRM technology will help in keeping the interactions going between these two departments.
Without a CRM technology, you should spend more time on your sales and marketing team by searching customers latest emails, search their last emails to connect with them. Moreover, you will end up spending more time than usual time for accurate results.
Here are listed top 4 CRM technology advancements or CRM challenges which have marked a place in the business.
Big Data CRM:
The main goal of the big data CRM is to combine the CRM internal data and to find the data of the customer, outside of the company like on social media platforms.
Combining the big data and CRM data helps to analyze the customer efficiently. Consequently, the companies will be able to connect with customers quickly and on a large scale.
However, by finding patterns and trends in the data, sales opportunities and adjustments to products and services can be made to boost profits.
Business Intelligence:
The innovative advancement of CRM technology is Business intelligence. BI has a lot of applications and applies CRM technology that gathers, stores, analyzes, and then provide access to data. Thus, helping users make better business decisions.
Social Media Marketing:
Most of the companies are on social media platforms like Facebook, Instagram, Twitter, and Pinterest. One of the major advancements of CRM and also in B2C organizations. The customer and business relationship must be always strong and engaged as well.
Video & Audio Hosting:
Use of Internet video has grown enormously. Almost every company is making YouTube, Video uploads of 6 seconds. The advancements of CRM Video and Audio Hosting has risen and will become the most essential part of marketing strategies.
To add more, Podcasts also have become an integral part of every episodic audio content. Podcasts are often hosted on Libsyn and then distributed on Apple iTunes and Google Play.
In the same way, non-episode content can be hosted on SoundCloud and is used for all marketing strategies.
Mobile Product Development:
Now, almost every business designs develop mobile-friendly apps to access a CRM system. Hence, view or update shared documents, make and receive phone calls via their organization through IP phone system has become easy. The advancements of CRM technology can help business also participate in web conferences.
The overall idea for a CRM Customer Relationship Management and the business is a must which keeps the healthy bond keep going.
Final Thoughts:
However, according to Gartner predicts that by 2021, advancements in CRM benefits will be the single largest revenue space of spending on business software. If you want your business to make a mark, you need a strategy for the future. CRM is the framework for the future.
The world’s most loved and used browser is Google, it keeps on changing every year, and the technique keeps on improving. The search engines in this way become more intelligent and user-friendly. The latest SEO techniques 2019 in the path in which the webmasters keep their traffic intact to their work.
These new methods will help the companies to beat their competitors. It is already December which means we are approaching towards the end of 2018. All the top SEO techniques 2019, have already come up.
So, we have listed out the top SEO techniques 2019 below that will make the companies competitive and stand in this throat cut competition.
What are Featured Snippets?
Whenever a user asks some question and searches something in the Google. The search result shows the results with a featured snippet block in the search engine result page. This block contains the summary of the content or the website that is present in the link.
The content we can extract from the webpage with the page title and the URL. Below is the image of the featured image:
The description above the headline is the featured snippet or question below that there is the gist about the topic with a link.
How is rich snippet important for SEO?
An excellent way to stand out in the crowd is by using the rich snippets. The rich snippets decrease your competition in the Search Engine Ranking Page.
To display all these rich snippets in the search ranking page, you need to add the microformats known to be structured data. These structured data usually increases the organic visibility of your site and increase the visibility.
There are a lot of myths about the featured and rich snippets that we should consider:
A schema is not at all mandatory for Rich and featured snippets.
Google lists out all the contents that have bullet points, while others prefer paragraphs.
Google even considers the contents in tables.
On, an average, a content with bullet points is likely to be ranked by Google 27.8% which is better than paragraphs.
The suggested words for a paragraph is 100 words more than that decrease the people interests.
A sentence containing not more than 20 words is evident.
What is SERP? And What does SERP stand in SEO?
SERP means Search Engine Result Page whenever a viewer searches something in the Google with a particular keyword. Then the viewer lands up in a page that is known as the SERP or the Search Engine Result Page.
It is essential for every search, and the companies always fight to rank their website on the first page. You take a quick look at the SERPs search page below:
The image above is the search page when we enter any keyword or start to search the topic “Softscript Solutions”. Then Google will take you to the webpage, and you can find a lot of results. First, you will see all the paid search results after which you will find the organic results. Here you have to make your website to rank higher by including all the critical SEO techniques 2019. While in this the most crucial is the keywords.
SERP is essential for the companies so as the SEO techniques. Both are linked with each other if you have an excellent SEO service for your website then you will rank high in the search engine ranking page.
What are the top SEO techniques you should watch in 2019?
SEO techniques are fundamental and keep on changing for the year 2019 we listed out some of the essential SEO techniques 2019 in 2019. Have a look at it below:
Customizing every AD has become the new digital marketing and SEO techniques. A lot of people receives linguistic AD. According to the surveys, 95% of the Indians look out for the AD or shows based on native language.
In India, a lot of e-commerce companies are paying attention to regional languages such as SEO in Hindi or SEO Telugu.
This is an excellent move by the companies because targeting people from every region will give an immense result. For any ADs, website, content SEO techniques 2019 is essential. Not just that in India companies have started targeting other major languages talked all over the world.
The usage of the regional language for brand promotion in digital platform willing will increase to 70% within the coming four years. According to this the SEO management for language AD and post are rapidly growing. Below you can check an image of the linguistic AD. This is the Ad of Amazon in Espanol.
Source: Amazon.com
We can expect that the use of linguistic ADs will be increasing every year with the increasing demand of the user towards the native language.
KNOWLEDGE PANEL
Knowledge panel is critical for all the companies to show what they are up to in business in Google. So when people search for a particular activity on Google. All the information about the company is on the right side of the search results.
The whole details on the right-hand side of the Google search page are known as the Knowledge Panel. Below you can see the knowledge panel of the digital marketing agency Softscript Solutions.
Knowledge Panels are essential because you can see above all the type of information that it gives- the opening time, ratings, reviews. Whenever a viewer sees this, they get a brief idea about the shop. If they get all the information, then there is 100% chance that people will visit the website and even the place. It is one of the essential SEO techniques 2019 that people are using a lot of time.
RANKBRAIN SEO
In the year 2015, Google has introduced a new algorithm which encourages self-learning known as Rankbrain SEO techniques 2019. Since then AI or artificial intelligence has come to action in digital marketing.
Majorly involved in answering the unexpected search query that has never asked.
Source: Gray Cell Tech
Two thousand nineteen is the year where new advancement will take place. We can get more development in the Rankbrain SEO or the artificial intelligence in digital media or SEO. This is very crucial as the Rankbrain SEO techniques 2019 constitutes 15% of the search results.
The Rankbrain SEO is developing a lot by every passing year and the search results that are also improving. Google these days has become very much flexible to answer the much-complicated questions. So, we expect that the in the year 2019 the artificial intelligence in Rankbrain SEO techniques 2019 grow more flexible and understand the human being much better.
VOICE SEARCH
We start our latest SEO techniques 2019 with Voice Search, it is gaining hype, and a lot of people are using the Voice Search.
The surveys were done by Google earlier in the year 2014; it revealed that 40% of internet users use the voice-controlled web search.
However, this statistics for the teenagers is 50% which is 10% more than the rest of the people. Most of the people in Google make the search using Voice Search every two people out of 5 are searching using Voice Search.
The most famous voice search devices are Amazon Alexa, Siri for iOS, Ok Google! For Android. You can these days find most of the people are having the Amazon Alexa and Google home in their offices or home. People are doing searches using these voice search devices, and it will increase gradually.
Future of Voice search is very bright. Making the computers able to answer every question asked by the user is the future of SEO techniques and digital marketing. Due to the massive usage of the smart home devices and all the digital answering devices, the future of voice search is enormous. The usage of the voice search will increase a lot in the year 2019, and people will more frequently use this device.
SPEAKABLE SCHEMA
The Speakable schema markup when are included in the blog content it will help the Google to identify the suitable content which is best in case of audit playback using the TTS or the text- to- speech.
Whenever a user asks for a particular article to the voice assistant such as Amazon Alexa or Google Home, then it lists out the top three contents based on the keywords used and optimization done.
After this, it sends the source of the article or the full article with URL to the user. Therefore, all the website page who want to rank high are recommended to have structured data and proper SEO management. With the help of which Google can easily spot them on the top.
The technology is only going to advance, and more precise form of the speakable schema is expected to launch which will give more accurate and relevant results according to what users want.
BLOCKCHAIN
The most challenging SEO techniques 2019 that take time for the people to grasp is Blockchain. Instead, it is expected to be a massive hype and revolutionary in the coming few years.
The incorruptible unit of currency like the bitcoins and the other cryptocurrencies: Blockchain is the only pathway which allows these kinds of transactions to take place smoothly.
In a few industries, people usually get frightened of the word Blockchain, because blockchain is very transparent this may hurt the middleman or the salesperson. Here, both the customers and the corporation or the company are on the same level.
Once, the internet gets decentralized it allows the transaction and the information to the public. However, all this information is secure, flexible on behave of all the parties.
Google is the middleman for these type of transactions however even Google doesn’t have all the power and authority as they usually have, and Google cannot interfere much. Instead, Google has taken a considerable revenue to not interfere much and for all these transactions.
In Blockchain the identity and the security of the customers are kept secure. That’s why we hope to see the people and the companies using the Blockchain as it will reduce the click fraud. As more than half of the traffic to the website or the companies are using the clicks.
The exact effect of the Blockchain in SEO trends 2019 is not yet precisely known, but all the enthusiastic webmasters are already doing a lot of research upon it. We hope to get more news about it in 2019 and get the best results.
CONTENT CURATION
For every website or a digital marketer, content is crucial that is why “Content is the King.” The reason why content is the significant aspect in digital marketing or for a website because whenever people come to your site the first glance, they watch in the site is the content.
However, people always want to know more about your services. So, here the content becomes very crucial as you have to convince the reader and make them stay at your site for a much longer time.
Whenever a user does a Google search, they usually want to find something that will satisfy their need and should accomplish their task. Further, when you start considering the user’s search result into account.
That is when you will eventually land up preparing the best content concentrating according to the audience requirement. It is essential because the internet is already flooded with the contents, customizing the content according to the user’s need will bring you more audiences.
OPTIMIZING USER EXPERIENCE
A User intent website is an essential thing to keep in mind because it can make or break the business. So, it is about including all the vital keywords as relevant content can drag the attention of the users to your website.
It is essential to optimize user experience because this thing will make the users stay at your site.
These all things will bring you the desired searches results from some audiences. All those companies who are want to make it big in the market will make their website a smooth and customer-centric site.
This means that a website which is: smooth to access, designs are intuitive, personalized content, very less page loading time, with no technical glitches will bring you the best result. Whenever a user is searching for a keyword related to your business, it becomes essential to rank higher, and Google should find you easily.
To accomplish this Search Engine Optimization is very important. People and the companies these days know more about the SEO and optimization. Hence, the competition is gradually increasing a lot. So, it becomes crucial to have an optimized user experience.
MOBILE OPTIMIZATION
Search results in mobile phones are increasing a lot since the smartphones are taking down the market. The number of searches is done using Mobile phones only.
This makes sense because mobiles are small, and are portable can be taken everywhere, and it even has internet so people where ever they may be can check the internet using these devices.
However, 2019 is the Google mobile first index year. Therefore, everyone should prepare themselves well, or else you are not you will be wiped out by all other websites and companies. With the first ever mobile indexing by Google. It will start checking all the content in the mobile version and place your content and the website eventually in the SERPs.
Google plays very practically here, by eliminating all the weak links and the traditional ones just keeping the fresh and the trending links.
Initially, Google used to include the desktop contents previously and kept that thing in priority. While these may contain some weak links which usually drag you down in the mobile search results. Once the mobile indexing starts as the priority the problem of the weak links and the traditional content to aspected to be solved permanently.
Not just that even the poor loading version in the desktop and the laptop is thought to resolve completely. We have this new mobile optimization for the Search Engine Result Page will get best and tremendous results.
Mobile optimization is not just the work of one man; it involves the other important aspect known to be Google Lighthouse. Usually, it provides the breakdown of a particular webpage about how fastly a page loads or to understand what is the page speed. By using this tool, you can get a whole performance report of the webpage.
Below you can see the performance of a webpage; it gives a complete report of the webpage.
It includes everything like performance, SEO, following applications, Accessibility, best practices all these are the main points considered.
You just to have to download the extension from any of the above-mentioned sites, then you have to add it to the browser. That’s it you are good to go, click on the icon present on your browser. Each time you want to check the page speed of any website.
What are the SEO techniques for different sectors?
REAL ESTATE
Every passing year the real estate business is going a lot. The people all over the world are getting more digitized and depending upon the digital platform for most of the thing. If they want to buy something first, they take reference of the digital platform to check the place or the company.
As real estate is growing, there are a lot of companies that are coming up. So, it becomes vital to have an excellent website with all the services included. It should most importantly it should be SEO optimized website so that it ranks high in the search results.
Your Website should be Mobile optimized as Google give priority to mobile view than the desktop view due to the increased mobile users. The mobile usage in the year 2019 will increase 20 times more so it is crucial that your website should be mobile optimized. Moreover, Google is giving a free trial for the real estate businesspersons to check whether their site is mobile friendly or not.
Not just mobile optimization use social media to attract customers and increase your engagement. Social media is a digital site where people usually spend a lot of time. Having an active social media site adds more viewers and customers to your list.
To make more customers use more SEO keywords like the long tail keywords and the relevant keywords which people are using a lot. All these things are fundamental. So this is the time when you have to get concerned about the market scenario and start adopting the new techniques.
E-COMMERCE
We know that the SEO techniques and digital marketing are becoming a vast ocean to dive in. However, if your business whether it is online or offline we should be ready to adopt all the new techniques that are coming up.
While coming to e-commerce SEO techniques 2019 that is essential is the user experience that should be taken care a lot. User experience is influencing a lot on the SEO techniques of e-commerce.
Source: Amazon.com
When we come to SEO techniques and E-commerce services, the website security is an essential thing to be taken care of that depends on the Website and the hosting providers. Most of the sites these days have HTTPs which means that the website is secure and you can share any sensitive information in here.
Another important factor is building your brand and improving the conversions is the best part of the SEO. Conversions are the those who put money in your bank account. You can get these conversions only through different channels such as social media, Google searches which gives you the viewers whom you have to convert them to customers. These involve the new SEO techniques 2019.
HEALTHCARE
Social Media has become a main stop for all the type of business promotion. If a company is there, then it has become necessary that it should be in the social media sites.
With the help of Facebook and LinkedIn, we can say that the Healthcare industry is climbing up the SEO rankings. To stand out and rank much higher in the Search Engine Ranking Pages or SERPs a healthcare service must be present in the social media. You can upload video, give tips, offers, etc. in the Social media sites.
Source: dignity hospital
However, a website is essential for any business it may be. Maintain a blog page and always maintain the blog page, keep on writing contents that will help the people and answer the questions that they have in their mind.
This will bring a direct conversation between you and the followers. If you maintain a good rapport with the viewers then if they have any health issue they will eventually turn up to you.
Keynotes
So, all these are some of the critical things that people and companies should incorporate in the business. All these top SEO techniques will come to action very soon in the year 2019.
We hope you liked the article, SEO is a vast concept with a lot to understand. Eventually, at the end of 24 hours, any company aims to rank higher in the Google SERP and gain a lot of audiences.
If you have any doubt or trouble in understanding all these techniques in your business. You can freely contact us whenever you want we will be pleased to help you. You can easily make us know about your issue through comments or emails.
For every person who wants to be in the digital marketing sector, Google AdWords Certification is the very crucial thing that every Digital marketer should take it. The question that most of the time everyone gets: Whether to receive the Google AdWords certification or not? Not only this people even get confused that if they are taking the AdWords certification will be useful if accepted or not? It is an essential credential for the individual as it is the standardized ways using this one can prove their level of knowledge, and understanding in the particular area.
What is Google AdWords Certification?
Google AdWords is a certification program which people opt or want to get certified. Usually, Google conducts a test in which it identifies the marketers in the internet platform and verifies them to be the experts in online advertising. If a person passes two Google AdWord exam, then he/ she will be provided with a personalized Google Certificate, and you get the official entry to Google AdWords Public profile page.
Similar, to other Google products which got evolved with time in the same way Google AdWords Certification is also developing gradually with time.
The Google certification program is a standalone program, and some of the certifications in earlier time you had to appear it by paying some amount but now it is not required all the certifications are free. This was a massive change in the Google AdWords partners program. It may be somewhat confusing for the new users or the students who have just stepped in the Google Ads certification. As this is available exclusively at the GoogleAdWords Partners site, so it becomes a bit tricky and confusing for all those who are new to Google Ads. However, it is easy for those people who are already present in the Google Ads.
Still, now the Certification works same as that it used to work before a few years back. The Google certification has become one of the primary requirement that every company looks for; even the entry-level jobs require the Certification it has become one of the condition.
Google AdWords actual gives the base level knowledge upon a topic. Having a subject matter exposure on an issue that you will get only by clearing the Google certification as it is much more precise than the usual things that you learn from the textbook because Google can tell about itself and give you more in-depth knowledge about itself than anyone else.
Overview of Google AdWords Certification
The Google Certification is only earned by those who are capable enough and can clear the Google-certified exam. An exam is not so easy only some people can make it who have that knowledge about the subject and are experts in it now and then it merely proves it that you became expert just by qualifying the test. Google certifying means setting a bar between all the people who want a chance to participate, if you have the certification it will help you in standing out in the whole crowd which provides you with much importance.
In the beginning, Google Certification was named Google Advertising Professionals. Then in the year 2010 AdWords program name was changed and called as Google AdWords Certification here some changes in the program were made. In 2013 the AdWords program was renamed once again and called as Google AdWords Partners, this name was also not stable for a much longer time at present Google Certification is known as Google Ads.
The Google Ads brought three new brands with which you can work those are the Google Ads, Google Ad Manager, and Google Marketing platform. All these three everytime double checks all the tasks done by the previous one.
The Google AdWords Certification Courses:
AdWords Fundamental exam- This includes everything that is basic and essential like the campaign management and optimization
There are few other exams also which test your creating, managing, marketing, optimizing tactics, especially for the advertisement campaigns.
Search Advertising
Display Advertising
Shopping Advertising
Mobile Advertising
Video Advertising.
Source: Google
The passing score in Google AdWords is 80% which means until you 80% you have to appear the exam again and again to gain the certificate. However, the Good here is that you can perform the exam with a gap of 24hours from the previous review.
How to open a Google AdWords Account?
The most crucial and foremost thing is to create an account. The account you create will contain all the details of the exams that you have completed or pending to appear. You have to give the features like the email id for login, password just these two are the required details for account creating.
Source: Google
Voila! Your account is activated.
Then you will get policies and privacy pages by the Google Ads, which you have to check in then you find another terms and condition after accepting both the systems. You are redirected to the Google Ads page you can see multiple certification programs as shown below. You can choose any one of the programs in which you want certification.
Source: Google
Source: Google
Being a digital marketer, I went forward with Google Ads, where you can find the other sub-groups in Google Ads Certification courses which shown below:
Digital sales
Google Ads display
Google Ads mobile
Google Ads search
Google Ads video
Google Ads shopping
Programmatic
Source: Google
When you click on any of the course, you can find more than one certification program which you have open and study one after one. The hard part here is in one certification program there will be various modules which you have read carefully understand and then proceed to next.
Source: Google
After completion of the whole course, you have to appear for the Google AdWords certification.
Source: Google
Just like the above image, you will have several modules which you have to complete, and then you have to appear for the Google AdWords certification exam.
Google AdWords Certification Study Guide
The most crucial question that comes in every person’s mind while appearing for the certification is “How do I prepare for the Google Ads Certification?” and what is Google Adwords Certification Study guide that we should follow? The answer to both these questions is below:
STEP- 1
There is no external references and books are required if you are completing all the modules in the right way and not just skipping it and directly heading to AdWords exam. Everything that you read in the modules is significant and helps you a lot for your long run. It is better to take your time and read it concentrating on every single thing and answer all the questions asked in between all these things.
STEP- 2
Read all the study guide of Google you will get detailed knowledge about each and everything that is there in the advertising world. If you have the working knowledge before this, it is always recommended to read the guidelines and brush up all the things before going to take the test. These study guides are beneficial for everyone including the beginners and the advanced. So, read the study guide thoroughly.
STEP-3
Make your notes and don’t even depend on the other person’s records. This will help you have a better grip and knowledge about each topic. Also, try to prepare a cheat sheet which you can revise it at the time of the exam. Write down all the essential tips and tricks, formulas, alternative methods, etc. that are important at the time of the review. Not just this try to practice it as much as possible all the things and get a deep thought inside the tips and tricks which you are using.
STEP-4
Always make a habit of talking to all the experienced people or all those who are already in the same field and have already given the exam. Try to join as much forum as possible like the Google AdWords community, Quora, Reddit, etc. Join all those sites where you can find these experienced people and try to strick a conversation with them to know more and in-depth about digital marketing and Google AdWords.
STEP- 5
Invest most of the time preparing for the test, and take the Google Ads Practice test. This will help you a lot in increasing the speed while you appear the exam. However, you may not be able to find the practice tests in Google Ads page but some if the Third party websites provide these practice test which you can avail and prepare well. The third-party site such as Scribd and Udemy these two website offers some of the best practice tests for the Google AdWords certification.
Source: Quora
Follow all these steps and prepare yourself well enough for the exam. Appear the exam as it free of cost; previously it used to charge something now all the certifications are entirely free. After you appeared the exam and didn’t make it don’t get sad because you have to wait for 24 hours and again you can perform the test.
If you have qualified the test then you will receive the certificate from Google which will remain in your Google AdWords account, you can take a look at it whenever you want. However, the harass fact is it is valid only for a year. The certificate may be adequate for just a year, but the knowledge you gain is for your whole life.
Instagram has been reaching to priority with every passing day. After the data breach of Google+, facebook people are more turning towards Instagram. However, this year Instagram two major changes in the month of September it has released the shopping option through Instagram and earlier this month Instagram decided to crackdown and ban the fake followers, acccounts, likes, shares, and comments. It was this Monday when Instagram made an announcement that it would crack down all those users who are doing all the illegal and inauthentic activities to increase their original account popularity and the two-factor authentication. The situation was very hard for the self-proclaimed social media marketing forum “Blackhat” went into crisis. On the contrary, it made the shoppers and the e-commerce companies happy allowing them to have a shopping cart in their Instagram business page.
We in this article will explain you everything in details about both the two major changes that Instagram brought this year.
INSTAGRAM TO CRACKDOWN FAKE USERS
Instagram has taken a very tough decision by implementing the two-factor authentication which helps to remove all the accounts which usually use the third party apps to increase their popularity and grow the followers in their Instagram accounts. However, people come to Instagram to have a real experience with genuine interactions. Starting from Monday Instagram has started removing all the illegal comments, likes, shares using the third party application. Instagram has built a tool which identifies these type of accounts that uses the third party application to remove these fake followers and accounts then provide followers to their actual and real page than a fake one.
Instagram mentioned that this type of bogus accounts, likes, shares, comments are very harmful to the community and don’t abide by the Instagram guidelines and terms and uses. It also said that regular usage of the fake followers and accounts like this or a huge usage like this may lead to permanently removing the followers account from the social media site. Till Tuesday several threads were affected by this Instagram’s crackdown of the fake users and a huge chaos is being created among a lot of renowned and big names.
Source: techcrunch
Instagram is even discouraging all the followers and accounts from ever giving the users ID or login ID and all important details in any of the ways to anyone who wants to know from you because this may lead to your account being hacked and it can be used to spam other people where you will not know but someone must be using it. If you see that your followers in the Instagram account are decreased then it is not because you have offended someone instead all those users were fake and Instagram has removed them.
The restoring force for policy enforcement comes in the midst of the proceeding with the risk of foreign deception crusades on Facebook and Instagram intended to captivate communities and impact the election in the U.S. furthermore, abroad. In the meantime, Facebook has said that unauthenticated accounts are the roots to all these types of illegal activities even Facebook faced data breaching and has removed 745 million unauthenticated accounts in the last few months. All these bogus accounts should be caught and removed so that it can’t misuse someone else accounts. Initially, Instagram is removing the fake accounts since 2014 but it was the first time when it announced about this step publicly.
There are a lot of bots which are available in the online medium which helps in growing the Instagram follower for a person that takes $10 to $50 per month for doing this. The applications like Archie, InstaRocketProX, and Boost these apps usually promise to not violating the terms and policies of the Instagram however it does violate. The company name Devumi is well known between the celebrities because a lot of celebrities have approached this company for buying fake followers and accounts for them on Twitter.
INSTAGRAM NEW FEATURES
Not just removing the fake followers and accounts Instagram even launched a new feature which will help immensely all the brands. This allows the followers to have a shopping experience in the Instagram Ad of that brand. It made the shopping experience for the people very easy, you can shop while you are scrolling down on Instagram. If you like a product on Instagram then you can know more about that product on Instagram you don’t have to go somewhere else and search for it.
Instagram has announced three ways to discover new products for shopping from your favorite brands’ and then keep a track of all these clothes in one place which you can see when required. So, we are summing up all the new features Instagram updates below:
Save the collection
When you see your favorite thing in your loved brand then you can save it now in your shopping collection to avail it later. You have to tap on the product tag you will get to see the price of the product all on that picture. Then you have to go in a product by the arrow beside the Price tag.
Source: Instagram
Source: Instagram
When you get inside the product you can see various pictures of the product similar to that you view in the e-commerce site. Below the picture, in the right corner you will find the tag if you click on that button then your product will be saved in your collection which you can review later.
Source: Instagram
Below the product, you can find the description of the product and the related product of the same type which you are looking.
Business profile shopping
Whenever you go to the account or the business profile of the brand then you can find all the product images and advanced options such as shop email address and direction. Then you have to click on the shop option when you click on it you will be redirected to a page which will have all the products and the details of it that the brand is selling.
Source: Instagram
You can select any product which you like just like similar the above points you can save it and can buy it later or directly you can go the website and make a purchase. Not only the shop you can even avail the email id and direction for the store which makes the work of the people very easy and can we find the store without any confusion.
Source: Instagram
Feed videos Shopping
You read it right you can even shop your favorite item from the Video feeds that your brand posts on Instagram. When you see the video from any brand first click on follow and then tap on the shopping bag icon to reveal the details and price of all the items present in the video. Then you can know more about it.
Source: Instagram
These are some of the important features that Instagram incorporated this year and made the task of the brand very easy and even people can get those items which they love it. However, on the other side, it even took a very tough and good decision to protect the safety of the users and abide by the Rules and regulation which it established by removing all the fake accounts, comments, likes, and share.
We hope that Instagram in future will bring some more strict laws against the spammers and new features to make users happy.
The passing score in Google AdWords is 80% which means until you 80% you have to appear the exam again and again to gain the certificate. However, the Good here is that you can perform the exam with a gap of 24hours from the previous review.
