While you are searching for something locally for any business place, shop or mall etc. Usually, where do you turn up? First, you will choose either the recommendation from friends and family or will go for the online media and go to a search engine for searching the place. The most loved search engine all over the world is “Google”.
According to Google Statistics, one-third of the Google searches are related to local searches and 90% of them are using mobile phones for searches. There are more than 500 million people searching for the local places using the online platform every day.
The local searches are increasing 50% faster than the other searches in the Google. Local searches are making its presence felt in the search results and showing how important the local businesses have become and how people are searching for it.
Google my business is cost effective and perfect for the local SEO business, it can be used effectively to increase the presence of the business in the Google search engine rankings. If you notice everything closely while searching anything in Google you will also know that there will be a “snack pack” results displayed on the right side of the screen. All these things are controlled by Google My Business.
Listing in the Google My Business and enrolling a company in Google My Business is very easy moreover, it is free of cost and is pretty straightforward. It is for all those also, who find that Google My Business is very difficult to handle or those who don’t know what is Google My Business is or those who don’t at all hail from the technical Background.
To help you in all those types of situation and difficulties that you may feel. We list out some of the important points that you should take care while you are going through Google My Business or opening an account in Google My Business:
How to start to Google My Business?
It is the best tool for marketing in the online media and is the perfect tool those who have limited resources but want to make it big in the market. However, this tool is fully free you don’t have to pay any charges for anything.
This is not a rocket science you have to first go to the Google My Business page then directly sign in with your account details. After the sign up you will be redirected to the Google My Business dashboard here you have to enter your business name, phone number, the category of the business that you are doing, website link etc. I would suggest you fill up all the things that are mentioned and are asked about, avoid to skip even one parameter. This will help you in all the way because while you complete it Google will make the suggestion to other users regarding your company if you include all these things this will give the viewers a broader aspect of your work.
When you go the Google My Business official website you will have to sign in directly. The page will be like the below one. To know about Google My business you can also check the option How it works in the front page only. It gives you brief information.
(Source: Google My Business)
The picture below shows the sign in page where you have to enter the business name that you have of your company, shop, place etc.
(Source: Google My Business)
After the sign in you will get the verification information about the business. It will showcase you various options which you have to abide by.
(Source: Google My Business)
As soon as you abide by the terms and conditions you will have to choose a verification way like through the mobile numbers that you have given, or email ids. You can choose the ways you are comfortable for verification. Google carry on this verification process as it is very important to know that whether your company is genuine and eligible or not. It is usually done using the postcard in the emails if you are new to Google my Business. Or else it can be done using the phone calls if it is being transferred to previously using a person.
(Source: Google My Business)
That’s all you end up having your account in Google My Business. Then you have to update, post all the things that go on in your business and all those things that will enhance your Business presence in the Google search engine.
If you are still getting confused about how to use the Google my Business then you can go to Google My Business help where you can find in details about how to get through.
(Source: Google My Business)
Images in the listing page is a must and should because:
First of all, Google checks your Internal and External view of the office and verify your workplace, it is like a business verification. So, if you include the image of the building, internal workplace image, staff, signage etc. It will assure Google that you are far more unique.
Secondly, Users, these days check the place, area, the company after which they will think whether to invest time or not. It is mandatory to add the necessary and only the relevant images which gives an overlook of your business and company. Assure that all the images are of High Definition or HD quality.
Once all the things are done and set up nicely then you can get into Google my business whenever you want and can make the changes.
How to fix outdated and wrong information?
The information that you give in the online media should be up to date. While having a consistency in the information that you give in the Google My Business is important, this includes the things like NAP which includes Name, Address, Place- this is considered as an integral part when someone is searching about you or found about you.
With the help of your Google My Business account, you can change everything like- your time of opening and closing, the holiday dates etc. One of the biggest mistakes that people usually do is forgetting to keep all these things in Google my Bussiness listing which becomes a black mark to the company whenever a user is searching about it. People while searching something expect to get all the information about the company or the place that want to get to. If they don’t get all these information it upsets them or on the contrary if you don’t mention anything and the customers show up in your office while you are close it will create a bad impression about you in customer’s point of view. There is a 100% possibility that they will never turn up for your services.
To avoid this type of future situation it is important to have an updated information in your Google My Business account from time to time. So, that whenever a customer searches about you and your services he will land up in the right page with correct information.
Handing over your work to an agency a big NO!!
If you think like “this is a very tough task and I can’t take it and it is better to hand over some agency” then for this situation the straight answer is a big NOO!!!!! because it is not at all tough to be handled. Once you have an account you have to update it only when there are some changes in your business profile.
Google My Business provides all the means through which you can connect with the users just by having the relevant keywords related to your business. It helps in all means to make it easy for you. At last, it is you who knows about your work and services, whereas no other person can describe yourself better than you do.
As you the right person who knows all about your business it is just you who can handle the business page. While coming towards maintaining the business listing it is not necessary because you just have to update all the things and changes that you made in your business and add the innovative thing that you are incorporating presently in your work, that’s all, however, it is not a rocket science or brain surgery.
Rather than the keywords, the local search results get influenced by a lot of other things also like having backlinks for your website, reviews that have all the target keywords related to your work, click- through rate and a lot more. This provides a lot of positive results and turns out to be most effective if you incorporate the search engine marketing strategy.
TOP MISTAKES MADE IN GOOGLE MY BUSINESS
Wrong Pinnings
While updating the Google My Business one of the crucial points which people usually forget is the map pinnings. This is considered to be more important because these days digital marketing has taken over the world. People use digital media for every purpose. Customers want to go those place’s where they can easily reach through the help of Google maps who shows the direction to reach the place without any trouble.
If you are missing this simple point then it is the biggest mistake that you are doing. Google maps pinnings are important and it is the one on which most of the people rely on. Without the mapping, consumers will not take the trouble of searching you here and there and maybe getting lost in unknown places. Time is a pretty valuable thing and no one wants to waste it. Customers will think it is worthless or you are not up to date according to the budding technology and will not consider you in any way.
There are some cases found in which the businesses pin their location but the pinning ends nowhere. Like the Google map pinning is wrong, sometimes it shows as if the place in on the middle of the street or on the other side of the place or somewhere else. This is completely wrong pinning or it is like giving an unknown person a wrong address to go for. Here, also either the customer has to search you everywhere and get irritated at the end and will start thinking as if you don’t know the normal basic thing in the online channel, so you are worthless in their point of view.
It is advised to Pin in the right place, in the right direction exactly where your- company, shop workplace is there. This saves people’s valuable time and they will for sure appreciate you.
Located In
(Source: Google)
Google recently has added this feature through which the users can edit the location or the exact place of the business in the Google My Business. For example, if you have a business listing in Google my Business, however, the information in it like the opening and closing hours are missing and the address is wrong. You just have to perform a google search to check the exact hours and the address. Or else you can even say the users that you have moved from that place and you are in some other place. Users can even post this on your business site through which the other people as well can be benefitted. You can even tell them that you have located to a particular place, location, shop, mall etc. this extra effort makes the users happy and make them think that you care them and your priority is the users.
Reviews in Google
The business owners usually get confused and get into a spider web while coming to the Reviews. Most of the business person ignore or don’t give any reply to the reviews whether it is positive or negative. A business only works when you talk to people or communicate with people. If you don’t reply to them then people will think you are rude and don’t care about them in any way, this will make you lose your target customer.
It is advised to reply to each and everyone who send you the review whether it is a positive or negative one because people will attract to it and Yes! this works like wonders in dragging people’s attention towards your business.
Eventually, reviews are of two types positive and negative. Replying to a positive one is good and joyful. If someone comments like he “enjoyed with you and your company and would like to visit again” it is great you should message him personally and acknowledge his interest. It becomes very difficult while coming to negative reviews most of the time it is seen that business people lash out the negative comments and answer in a rude way. This is not at all recommended you can answer them say like- This is not what we want our trusted customers to feel or We will acknowledge it and make sure that this will not happen in future or You can feel free to contact us so that we can discuss clearly.
These are some of the important things that should be kept in mind while going for a Google My Business listing. As previously mentioned it is easy for the even the non-technical guy and is open for everyone. Try to avoid the important mistakes that people usually do to deliver the best result to the customer.
Still found any issue while using the Google My Business you can feel free in contacting us or you can leave a comment below.
Guidelines Content should be original and of good quality. The article should contain 1200+ words. The article that you submit should be relevant to the users with images/ videos. The content should be SEO friendly and must contain all the focus keywords. Never...
Google analytics is a tool by Google for Search Engine Optimization or SEO and for different online marketing purposes. It gives a free web analytics which contains all the statistics, graphs, basic tools that are required for analysis. How Google Analytics will help in SEO Strategy.
Features of Google Analytics:
It contains data visualization which means getting the whole data, statistics, and everything that is related to one screen.
The data which it displays gets updated with time when new trending things goes on.
All the data provided are segmented into a subset for easy analysis.
You can get the full custom report and can even share the data using emails to have an easy communication.
Not even that it is integrated with other tools such as the Google Adwords, Website Optimizer, and Public Data Explorer.
The websites which are small or the startups or the companies which are of medium sized Google analytics support these websites more. But on the other hand, it doesn’t provide much support to the larger websites and the websites having higher enterprises. The data that is provided in the front end when we search something is provided by the Javascript page tags inserted on the pages and the codes on that data which the user wants.
The Page tags are nothing but a bug which checks on all the data that a visitor wants. Whereas, if the user has disabled Cookies the system itself can’t get all the data of the users because everything relies on Cookies. Google doesn’t analyze all the data given or available instead it does the sampling of reports.
Advantages of using Google Analytics
However, some people have raised a concern regarding the security issues while using the Google Analytics. From the dashboard of Google analytics, we can know information about those websites and people who are connected to social media sites like Facebook, Instagram etc. And there a lot of companies who require commercials in huge number so, they want an advanced version of web analytics.
Analytics tells a lot of things about the websites that are being analyzed by the Google analytics. Below are some of the points that should be considered:
How much amount of traffic you can attract and where are users from?
What are the pages that attract the users and why?
How much time do the users spend on a particular page?
What are the pages the users mostly surf before exiting from the internet?
In which websites or web pages the major number of users get converted to customers?
What is the number of users surfing the internet using Phones, Laptops, Desktops, and tablets?
What is the exact location of the maximum number of users?
Below are some of the ways in which you can use the Google analytics tool which is very much helpful in SEO strategy making:
MEASURING THE TRAFFIC
Usually the digital marketer especially the SEO’s are tested by the abilities how they are creating the website rank high in certain keywords. And every digital marketing agency rank the SEO’s on the basis of total traffic generated and the Conversions created. If your site is active in the internet platform for 13months then it is called as to be the active and well-performing website. It gives you a fair chance to showcase your talent by showing the growth chart.
With the help of Google Analytics, the full growth graph is shown, there is a comparison tool already present in it. The Executive of any company can easily access it and see the growth chart and analyze from it. And you can show the executive about the progress and growth the company got because of your efforts.
If the officials see the growth they didn’t even ask about the keywords and the relevancy and where they are being used. Because when someone sees the growth he focuses on that only, after which rest all background things becomes blur.
The main thing which matters here is the growth and the profit that the company earns. Which means you have to showcase yourself as you are the reason for growth and profit. This is the best key to make your mark in the company.
LANDING PAGE SEARCH AND CONVERTING IT TO LINKS
The most important thing here comes up is knowing all those pages which receive a lot of organic searches. This helps the content marketers to take the best decision. Even helps in the making the strategies strong and good. Helps in making the best strategies in comparison with the other companies.
That’s is why organic search metrics becomes so important to be checked. It’s very simple to see the statistics for it. Just you have to select the “behaviour” in the bar in Google Analytics, then select the “site content” then go to “all pages”. After which you will get the full data of the pages which are trending the highest.
How to improve landing page?
It even gives several other options such as if you want to see the search result for the particular category in the page you can easily do that even. You can also see the indexation of the top web pages which are ranking high. If there is a landing page which has various kinds of the viewing analytics. This means the page view is huge and has a lot of interest and offering its user the best experience and ranked better than any other sites.
If you have a web page and Google likes your web page that means the other sites will also know about your website and see about the website and make your website popular. This is a very essential step to boost your page and help get the backlinks and users to your site. You can then easily link your page to the other pages by giving backlinks and internal links from your and their site.
If a site ranks low in the page ranking that means the company doesn’t provide the service which it mentions to be. These people usually use keywords to drag people but don’t keep the important content when users go to the actual site. Which invites the increased bounce back rate which means users return back who are not interested.
SEARCH QUERIES TO FORM THE RELATED CONTENT
Before writing a content you can always see what the users are searching? what is trending? and what they actually want? For writing the best content the most important thing is searching the relevant queries, relevant keywords and then concentrating everything in a content and making it effective. This process is very difficult and clumsy and lengthy process. In this process, all the information can be easily received from the data collected from the Search Console.
You just have to go the “Acquisition” option then go to “Search console” and then to the “queries”. By using the Google search console you can get access to all the keywords for the particular word you searched. You can even find all the information regarding who and what they searched about you and your company? Even small things like who you are? what is your company about? what are your services? etc.
How to write content?
While creating the content it is always recommended to save the keywords that are related to the topic. This thing helps in creating your website rank higher in the Google rankings. To reach this place you always have to filter the keywords and chose those which are higher in search rankings.
After gathering all the keywords then comes the content preparation. Before that one more small thing is there. That is searching those pages which contain the relevant keywords and finding their reach. This thing makes the work very easy for the content writer because if the keyword reach is very good then the page ranking would be very good. And automatically the content will be having the highest reach.
THIRD PARTY COMPANIES PERFORMING THE BEST
Google Analytics is very useful if you want to see the campaigns that you ran for third parties. You can easily access it using Google Analytics. When you go to Acquisition then you will see another option such as “campaigns” and then go to “all campaigns” where you see the “full campaign list”.
Basically, this contains the information about all the promotional campaigns that you have done for other companies. And the campaigns that will showcase on their website but it will point to your site just by giving backlinks which may include things like discount codes, dedicated landing pages, articles, guest blogs etc. And each of the campaigns should contain a UTM code. As this is the code that makes the work of the Google analytics very easy while tracking for campaigns. The UTM code is basically attached to custom URL which is usually used to track the source, medium and the name of the campaign.
Performance Of Third Party
The data which is gathered from the campaigns of the third party will help to get the details of the website which is on the top and why it is? This instead helps in getting a lot of audience and clients. Links usually bring a lot of hype and weight to your web page. The more powerful the links are better the rankings of the webpage will be. Because links are the strongest things to get the best results.
And always note down those keywords which you think are relevant and are required for the future purpose. This even includes those keywords that help in attracting traffic to your website. These keywords you can find easily by going to the option “Acquisition” then go to the option “campaigns” and then to the “organic keyword”. This gives you full details of the keywords and generates new ideas for the content.
GROUPING THE CHANNEL TO GET THE TARGET
Users are the base of any company and the primary thing to remember. It is very important to have the details of the users whom you are targeting and of those who visit your web page. For example, if you have two websites one with all the statistics, well-defined profile, and higher metrics. On the other hand, you have another website with no profile information, Uncategorized, unstructured and no other information. Then which website will people opt for? The answer is the well-defined website.
So, these are all the channels or the pathways that let the users come to your website. Some people may have come randomly, some may have already visited your site, some may have seen your ads. There are a lot of possibilities in which a user can come up. But our work is to bring those people and giving them a reason to visit the website again.
When searched for the channels Google Analytics will show some of the default campaigns and channel in the first. But you can filter it out by choosing the categories and applying those things which will take you to the desired result. It even has the feature of grouping in Google Analytics which you can access by going to same option that is “Acquisition”, then you will get another option “All traffic” and after which you will get another option “Channels”.
What are the channels?
Not only that you can even create yourself a lot of channels. But, only one thing that you have to mark here is that “Is channel relevant enough?” and “Is it useful or not for the business?” And you should have every detail about it, but if you don’t know about it then the problem is with you. Instead, if you have a granular channel grouping you can get the best result as it eases the decision making. By accompanying this you will have the data that is accurate and right.
For having the best landing page- analyzing and performance of the landing page is mandatory for the channel’s performance. Planning everything in a strategized manner and having the channels those are working and which give suitable results. Not only that it should draw a lot of people to the website and increase the traffic to your website. These are some of the important things to follow.
Malicious software is known as the malware and computers are called malware infected. Which can infect your computer directly and can take all your personal data and misuse it this arise to malware infected computer. It can even hold a control on the system, software your important work-related things etc and do scams which are known as malware scams. They even have the malicious websites whenever a customer visits the site, the hackers install the malicious software into the user computer. And the user usually downloads the software thinking it is legitimate.
The scammers then with help of this software get easy access to the personal data the customers which they have in their computers.
The term malware defines itself as the malicious software whose aim is to harm and your computer malware infected and do scams which are usually denoted as malware scams. These dangerous and the sites which are infected get installed in the user’s site. Later gather all the important information of the user after which they build a stronghold on the user computer and start attacking other computers. The customers usually download these sites thinking to be lawful and legitimate sites whereas they, later on, turn on to be the infected sites. Some of the times they are downloaded by the user without their knowledge. The most common type of malware includes Ransomware, spyware, viruses, trojan, worms.
Statistics for sites hosting malware:
(Source: Google transparency report)
Below are some signs to detect malware in the desktop:
COMPUTER SLOWS DOWN
If your desktop slows down frequently and takes a lot of time to load time to start then your computer is malware infected. And it is one of the main and important acts of the malware to slow down the computer and its operating system. While you are surfing something on the internet or just accessing the local application.
The first and the furthermost thing is to find out where the real problem is?
Sometimes it may be due to low RAM memory and using high and number of applications. Which you have to manage to make the desktop work fastly.
Your hard disk may don’t have much space for storage for which checking of the files and removing unwanted ones is the only solution.
If the desktop slows down while using internet only then it may be due to browsing history which needs to be cleared.
If all these possibilities are solved then your computer is being infected by malware.
POP-UPS AND ADVERTISEMENTS
While you work on your desktop you randomly get the pop-ups and the advertisements on the screen of your computer. Then it is also a type of malware infection which is known as spyware. Whose main motive is to gather all the information of the user without their knowledge.
To keep your desktop from this malware it is better to take some safety measures such as:
Avoid clicking on random pop-ups.
Avoid replying to unsolicited emails and messages.
Pay attention while downloading the free applications from unknown sites.
APPLICATION CRASHING:
Suppose you are watching something Youtube, Facebook, Games or some other applications or using social media. Suddenly the apps crash showing a blue screen or mobile getting rebooted. This may be caused due to the two issues:
It may be due to the technical glitches caused in between software and the hardware.
The malware issue.
If it is due to a malware issue it is always advised to have a good antivirus. Scan all the documents and the whole computer if required.
CHANGED HOMEPAGE:
When you open your laptop and see suddenly that your homepage changes every time you open it. And even find out that every time new toolbar pops up and you are redirected to new and different web address every time it could be due to malware infection.
This normally happens when you surf something on the internet and mistakenly click on some pop-ups. Which redirects to some other place and even can download some malicious software without your knowledge.
In this case as soon as possible run a security scan from the trusted software for the whole desktop.
INCREASED RANDOM POP-UP MESSAGES:
If you always get a message saying “You are running out disk space on windows”. Which initially means there no space left in the computer hard disk. For this first, you have to check whether physical storage is really occupied or not. If yes then delete all the unnecessary software and files from the PC.
This is another way of malware infection as it downloads very unnecessary files and software without the user’s consent. Which initially leads to fill up of the storage data.
If you’re a firm whose key concentration is B2B, then this B2B trends in 2018 would be something really useful to you. Often we see even after all those continuous efforts, still we lack in making an impact on our business. Attracting more businesses towards our firm becomes a tough nut to crack. Well, if you’re under such a situation, then you are in dire need of a serious upgrade. Check with all the points mentioned below as I’ve picked the best ones for you. If there seems to be a lack in any one of these, do act upon it quickly.
Content and Slides marketing:
The content marketing has been for a while in the market and I’m pretty sure it’s here to stay. Content writing is the first and primitive most section required for any website that intends to sell services. The respective blogs show their expertise in that particular area. It also attracts the audience or viewers who need information or services from that particular topic. It’s been proven that the services websites with blogs were able to generate 160% more leads than those who failed to maintain one. Content marketing enhances the chances of your brand recognition. You can further read the tips and tricks of content marketing here.
The slides have not been so acclaimed in the market but in my opinion, slides are an easy way to share the information. They are easy, on point, don’t claim much time and most of all slides are interactive. Every other slide you visit you are welcomed by images and short notes rather than those big blog posts that some might be annoyed to read completely. Slides are time-saving and people with less patience or who don’t have enough time in their lives can go with it.
Customization with AI:
Customize your website with AI. Yes, if you’d like to stay ahead in the race and ahead of your competitors, this is a must. Artificial intelligence is going up and up day by day. AI has the capability to interact with your clients directly and individually. It doesn’t just give vague answers to their query, whereas it understands the situation, analyzes and gives the best possible outcome. This enhances the bond between the firm and the client in the most efficient way.
To add to this, artificial intelligence plays a prominent role in figuring the faults in your website. A few tools that can optimize your website and figure out all the vulnerabilities in it. These tools are quite essential for the small to big scale firms.
Account Based Marketing(ABM):
If you don’t already know what an account based marketing is, let me help you with it. ABM is a process of client acquisition through specific marketing. Being specific and particular while marketing is always beneficial. Similar is the situation with ABM. In ABM, a customer or client is targeted directly and individual measures are taken to acquire them.
For example, if I am a law firm and would like to attract the mobile giant Samsung as a client, just sending out field specific emails to all such clients won’t do me any good. A certain individual attention needs to be given to show them how important they are to us. How you’re going to take care of their needs with utmost responsibility. That’s what ABM is. It’s like individually catching the particular fish that you need rather than throwing a whole piece of net in anticipation of finding that particular fish in it somewhere.
Leverage LinkedIn:
LinkedIn, after the acquisition by the software giant, Microsoft is now more popular than ever. B2B businesses have been benefitted the most from this. Through linked in the clients and firms could find each other based upon their requirements. If you’re a firm deal with SaaS, there can be queries you can address on LinkedIn and they’d recognize you. This increases the chances of you having a business with them.
Video and Podcast Marketing:
Video marketing, though has been for quite some time on the field, has been upgrading ever since. In this generation where everything needs to be in a blink of an eye. Video offers just the facility in sharing the information. Videos are fast, interactive and influential in most of the cases. Attaching a video to your blog also increases the stay time of your visitors.
The podcast is the other kind of media marketing. When you write a content, the viewer might not always be able to read it. As it’s highly impossible for a person to read and do some other job at the similar time. So podcasts offer you the flexibility of doing some other work while understanding the concept.
Implementation of AR:
Augmented Reality (AR) has been ruling the current real estate world. It’s certainly going to grow much larger than ever. In augmented reality, one needs to turn their camera on and place it to the location where they want to put the product. On the camera, you can see the product is placed at the appropriate location. The dimensions with which it’s said to be made is also accurate.
If you’re a product based company, instead of sending your clients the desired products, you can give them a good view on how it looks. They can sit at home or office and understand how it looks in their respective place. After having a good look they can straightaway place the order. This saves time, effort and stress.
Introduction of Marketing Automation into your business:
Marketing automation is one another important aspect in marketing these days. Marketing automation is highly required in order to make the work less stressful and more efficient. his automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics.
This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. You can customize the automation tools in a way that it sends out the marketing emails or messages occasionally and keeps your audience stuck to you.
The next big thing that’s going to rule all over the world in a few years. People who can’t really use their hands in certain situations, tend to use the voice search instead. You must have seen Siri and Google now being so trendy. Out of which, Siri, which was founded in the year 2011 has been used by 66% of the users and Google by 33%. The rate of usage of these voice search engine is expected to rise drastically.
Voice operated searches are expected to be used more than 50% by the end of 2021 which is some great number. This shows the kind of concentration one needs to put on this. So while writing a blog or telling about yourself, do use the keywords that suits the voice search. Read further about this here.
In order to read further about this, do go through this article. and if you’d like to go through the statistics, visit here. For an in-depth statistics, visit this article.
