With the Latest Inbound Marketing, it has become easier to connect with the customers like never before. Furthermore, the backbone in the marketing and advertising world as well. In simple words, we can say that Easy Inbound Marketing is a strategy that focuses on attracting customers, or the leads, through company based internet content. Thereby, potential customers come to the company rather than the marketers. Furthermore, Inbound Marketing includes all the SEO techniques. It also includes social media, email, content marketing.
However, to be precise easy Inbound marketing example is all about bringing customers to you rather than reaching out to your customers.
If, you own a small baking company. It is apparent that you will write about the cakes, cookies, and cupcakes. Apart from this, to attract the customers who visit your website, you could create an exciting menu of all variety of cakes, cookies, and cupcakes. You can also add how to prepare them, baking tips, upcoming baking treats, and many more.
Yes, your goal is to sell cakes, but the customers always look for something more.
Furthermore, you should showcase your business in such a way that you can engage your audience and promote your business. Hence, this is a straightforward latest inbound marketing example.
What is Inbound Marketing Plan?
Likewise, Inbound Marketing Plan creates the basics for your Inbound Marketing Strategy. It mainly focuses on a plan for all the tips and techniques which would help generate interest in your business. Eventually, improving your traffic and getting good results.
Let us see the crucial components in the Latest Inbound Marketing Plan:
Having a clear idea what your audience wants from you is half job done. If you take the above baking company example, you should know what the customers expect from you. Keeping this in mind, planning the flavors or varieties of cakes, cupcakes, and cookies.
Keyword Listing
Include all the keywords that the audience search, by doing so and giving the right content you will reach the maximum number of audience in no time.
Accordingly, you should create a list of keywords that would develop content. Tools like the Google Keyword Planner or Ubersuggest helps you to build up your keyword list.
Develop a Good Content
Remember, the content on your website is the king. Make sure to provide with excellent and understandable content so that the customers will instantly connect with it. Keep it simple and sweet.
Therefore, Content Marketing Plan is a prior integral part of the Inbound Marketing Plan. It should include content formats, the frequency of content you will publish and also the promoting channels.
In the same way, easy Inbound Marketing plan helps you to create the path for your audience to move down your website funnel. Let us take some of the critical lead points:
Website popups are promoting existing campaigns and webinars.
To collect leads from all of your content activities and campaigns. Newsletter subscription forms.
Lead forms to download ebooks, reports, and white papers.
Contact forms for participating in a contest.
Measure and Analyze
Consequently, you should create a process to measure and analyze your inbound marketing plans.
It is essential to keep track of all the competitors, the keyword rankings, most searched keywords, social media trackings.
To implement a cost-effective analysis of your business will help to improve the quality of the service you offer.
Work as a Team
In addition to many tips and techniques, to implement your Latest Inbound Marketing Plan, you will need a team to handle all other events. The primary requirement will be of bloggers, content writers, email marketing experts, PPC managers, web designers, social media managers, data analytics. Teamwork will benefit a lot.
What are the benefits of Inbound Marketing?
To create marketing leads thereby provides high quality leads to the sales team.
Improving the customer relationship experience with your brand.
To simplify marketing efforts.
It can is automated by using tools using automated marketing platform.
Possible to showcase your business lead generation.
What is the Inbound Marketing Strategy?
Equally important, inbound marketing strategies are less expensive, offers a wide range of benefits and also will generate a high return rate.
Let us have a look at different inbound marketing strategies 2019:
In the long run, both SEO and inbound marketing strategies go hand in hand. Proper SEO techniques should be implemented to make inbound marketing effective.
Some of the ways where SEO can help is:
To analyze keywords, data and tracking the traffic.
Maintaining relationships with influencers and keeping track of their links and shares.
To make sure the web design and the content is appealing to the audience.
Working close to the development team to make sure the links are crawlable and error free.
Apart from this SEO mentioned above, more technical components to boost inbound traffic from the search engines. Optimization of mobile smartphones, keywords, key phrases.
Social media marketing
As we all know that Social media marketing has taken the maximum share in the most effective strategies. This will no doubt make its trending place for much more time.
All you have to do is showcase your website, its products, and services. No doubt that social media will generate a standard revenue and traffic.
Hence, inbound marketing and social media together give the power to your business. Influencer marketing.
Email newsletters
Thinking of this, you might be little hesitant if this email newsletters strategy will work or not. Email newsletters are the best bet to increase the loyalty and to keep the regular customers keep connected with you.
Hence, keep the content precise so that the audience will quickly catch the concept behind sending the newsletter.
Influencer marketing
Similar to this, Influencer marketing is effortless to implement. You can work with these big influencers like sports people, music artists, film stars, writers or any public figure to promote your business.
In a bright note, we can say that Influencer marketing is the cutting edge inbound marketing strategy.
On-site content marketing
While if we think of the smartest way of marketing, then it is nothing else than On-site content marketing. On-site content marketing not only keeps the existing and old customers but also gets the new customers as well.
Make sure to plan the content properly to ignite the interest on your site content. This will for confident boost the ranks and also the searches.
Off-site content marketing
In contrast, to on-site content marketing, the off-site content marketing campaign will function in the same way, but you will have to publish or advertise on another website.
Besides the much visibility with new audiences, you will also get referral traffic and brand recognition as well.
OUTCOME
Having discussed all the Inbound Marketing Strategies, it is not about how only the single strategy works. All the mentioned strategies when together implemented has the power to enhance your business and increase your revenues as well.
If you have any suggestion or anything to share, please feel free to reach us!!
For any business to reach the audience, the primary thing you need is B2B Marketing. With Current B2B Marketing Trends, it has become so easy to reach out to the audience for any business. There should be some way to know about your website or company to target a large group. in this article, Marketing gives you a proper plan on how to go ahead with the Current B2B Marketing Trends 2019.
However, for better understanding Marketing is a process of attracting the consumers interested in your company’s product or service. Furthermore, market research, analysis on what are the customer’s needs and requirements play an important role.
Why is marketing important to grow e-businesses?
It is almost 2019; there is a need to incorporate marketing to improve and grow your business. On the other hand, practicing Current B2B Marketing Trends will reduce the cost when compared to traditional methods of marketing. You can save a lot of time and can, therefore, get higher results.
What are the current marketing trends that can boost B2B?
While we are at the end of the year, we have the latest marketing trends that will boost Current B2B Marketing Trends 2019. Below we mention all the trends:
One of the critical B2B Marketing Trends 2019 would be cloud computing for B2B Marketing. Accordingly, cloud computing provides a flexible platform for customers. Thereby, cloud services allow transactions to take place on a remote basis for all parties or customers in any timezone or location through shared cloud-based resources.
Moreover, cloud computing makes integrated businesses better with a more dedicated path of communication between hierarchy levels and departments. Hence, a smooth B2B connection is possible.
Social Listening
With a lot of businesses and websites going social, there might be a Current B2B Marketing Trend 2019 is social listening. For clear understanding, let us go through this example of IBM social listening.
Likewise, the regular traditional ways of finding B2B customers for hardware and software products are telemarketing and email marketing, these were not producing the same results when compared to selling web-based services like cloud computing and data security.
Therefore, IBM launched an intelligent program listening within social media to know what are the conversations going on about cloud computing, what are the trends, how the issues should be addressed.
Hence the solution is, the proper check on RSS feed, then to upload them to social media and also within the IBM site.
To everyone’s surprise, the result was ten orders the first day and more requests for a product during its quarter that was raised approximately four times during the same time year.
Search Engine Optimization
SEO will never go out of the competition. Most of the B2B marketing buyers will rely on Google search for the best and most rated services. However, RankBrain cannot entirely replace the traditional SEO factors like keywords and backlinks. The way it works is little different now.
Google is getting smarter thanks to RankBrain’s and SEO strategies. B2B digital marketers can look for significant changes coming in the future that both Google’s AI and SEO strategy is bringing.
AI improves B2B
With the rising trend and innovations in Current B2B marketing trends 2019, we can expect AI and advanced machine learning algorithms play a crucial role in coming 2019. Furthermore, marketers can see what is working in real time and can make improvements quickly. Thereby, providing marketers more value to sellers. Accessing data on how the content usually used time-consuming and often prone to human errors.
Artificial Intelligence in current B2B marketing trends 2019 can help:
To predict potential customers.
Identify specific trends and choices.
Personalize various online campaigns.
This helps in smart decision making.
Increased efficiency levels.
Driving more sales and therefore revenue.
Predictive Analysis
Well, each business can have dedicated customer behavior models and algorithms to cope up every situation.
Predictive analysis models help businesses to identify, focus on their targets.
This way, Predictive Analytics can help to get the right sales and resources at the right time which will further allow for data segmentation. Moreover, predictive tools can narrow down the data and send us the required results.
Optimize Marketing Campaigns
Making most from the marketing campaigns is the smartest way to get on the top. However, Optimization of marketing campaigns will still be the reliable B2B marketing trend
Therefore, predictive analytics along with optimizing marketing campaigns helps to determine future customer responses, based on their past purchases or responses. It is vital that you should know your customer.
Content Marketing
In the digital marketing world, content is the chief. Proper and well-weaved content drives the content traffic. Including all the necessary information required brings in more audience. Content marketing improves brand recognition, for further details read the content marketing tricks and tips.
Marketing Automation
Henceforth, Marketing automation is a disciplined way of automating the different marketing processes. However, tasks such as sending out emails on a regular basis and keep them updated of all the information.
Therefore, we can that Marketing automation helps a business to offer a personalized experience thereby saving time and money.
Going further, if we take an example of Amazon. Every time you log in will display your name right on the webpage. Hence, based on your browsing history or the purchase history, it shows the products according to your taste or interest. This way, marketing automation for B2B marketing trend offers a personalized look for their website.
Online Advertising
We all know that advertising on social networks is the basic rule for B2B marketers. Online Advertising can target more audience and can reach on a larger scale to make them understand about what business you deal with, which services you offer and also the products.
Mobile Marketing
To further put in simple terms, make your website mobile friendly. No doubt, mobile marketing has been the best way to promote the business and also proven very effective.
While the main criteria to keep in mind is the website should be readily available in mobile smartphones and keep the audience engaged.
Keynotes
Above discussed the latest B2B marketing trends are being used effectively by almost all business leads. Nonetheless, there are more B2B Marketing Trends 2019 like the use of artificial intelligence, segmentation, automation, and predictive analytics to become a benchmark in the coming year 2019. On the whole, these Current B2B Marketing Trends when implemented correctly will no doubt fetch you best results.
Want to add something more interesting? You are always welcome.
If you fast forward your life to five years from now, you will find the following article in the form of video content strategies. Digital marketing is getting into a pace for a long time, every day new technology or advancement takes place in Digital marketing industry. Producing the Video contents marketing become very important or else we can find video content strategies in the future will dominate the text content.
What is video engagement?
A video engagement means a lot of things and depends on various factors such as the length of the video, the genre choice, general structure of the video. While Video engagement is usually considered to be the primary factor which determines how much data the viewers will retain from the videos that they are watching.
In layman language, we can see that the audiences are coming to your site and enjoy the video without turning out in the middle of a video. In other words, we can say that higher engagement video so the higher effective the videos.
How many videos are watched every day?
1.3 billion people around the globe use the YouTube platform which is the most viewed video platform. Every minute 300 hours of YouTube video are uploaded. Near about 5 billion videos are being watched daily on YouTube and every month 3.25 billion hours. While it gets 30 million users on an average daily.
However, eight searches in a total of 10 searches are down the people in the age group between 18-49 years. After seven years it is even expected that the Video contents marketing strategies will full take down the text content and more than half of the viewers will be depending on the Video Content creators and mostly on YouTube, and the usage of the paid TV service will decrease slowly.
According to the reports below Social media marketing usage in India in the year 2017, both Facebook and YouTube stand in the same position. So, we can say that these two are the majorly used platform.
What percentage of Google searches done on mobile devices?
62% of the Google search results in the Video content, people are relying more on the Video Content marketing strategies than the text Videos. In this 92% of the mobile viewers watch the YouTube channel and share the videos. The Millenials are the most active and most observed group of people.
From the above statistics, you can see that the people between the age group of 18-24 and 25-34 are watching YouTube videos a lot. This clearly shows that people are loving the Video content which explains everything in seconds than reading the content.
How many ads does a person see a day?
In the year 2007, an average person was exposed to 5000 advertisements per day. However, now the digital marketing experts have recently revealed that an Average American watches 4000 to 10,000 Advertisements a day. With every passing year, the number of people watching the advertisements per day is increasing.
It is even expected that at some point of time a screening process will be there for engaging and people will gradually start ignoring all the brands and the advertising processes unless the person has a personal interest. All those brands who are into advertisements include a lot of challenges on a daily basis: being consistent in marketing, giving best customer experience, leading the competition, keeping the business in a top.
If you acquire all these challenges give you a great opportunity for refining the brand and advertising which will help you in obtaining a vast market space.
What percentage of Internet traffic is video?
84% of the searches that take place in Google, Bing are landing to the Video content, and not just that 84% of the internet traffic in this internet platform search for the Video content marketing only. According to Cisco, the that sells all the networking components in the year 2016 the video content strategies traffic was 67% that increased to 84% when we come to 2018.
This indicates that people are not just looking for Video’s, however, focusing more on the quality of the video and most importantly the content in the video. The cord cutters are generating twice as much as internet traffic as that of the people paying for the TV to view.
How many videos are watched on YouTube daily?
As mentioned above daily 300 hours of the video content are uploaded which means 5 billion videos are uploaded daily. However, as we already told you earlier there are 1.3 billion YouTube subscribers. The total visitors on an average per day is 30 million people. While the total number of hours spent per month on YouTube is 3.25 billion hours.
Getting deeper into YouTube, there are more than 10,000 videos which are being uploaded crossed the 1 billion mark and 80% of the views on YouTube are from outside of USA. The tremendous thing here is on an average 1,000,000,000 searches on YouTube are made using the mobile phones and the session in mobile phone lasts for 40 minutes.
How many videos are watched on Facebook daily?
Until 2017 statistics, Facebook had a total of 2 billion active users, but while coming to 2018 the number of Facebook users profiles decreased due to the data breaches that took place in Facebook, information of 50 million user profiles were compromised.
According to present-day statistics, 1 billion people stay active on the Facebook platform daily. In Facebook, 70% of the advertisements are the video is content and people watching the Video content creator are more. Out of every 10 people using the Facebook platform, 8 people watch the video advertisement
83% of the users in Facebook are Female wile in comparison to this only 75% of the Facebook users profiles are Male. This shows clearly that a maximum number of people whom you may be trying to reach may be already present in the Facebook platform. Here, also the people between the age group 18-49 are 88% who use the Facebook platform.
What counts as a video view on Facebook?
For Facebook, a video must run on autoplay for at least 3 seconds. Not just Facebook, even for Instagram 3 seconds of engagement is very important for YouTube 30 seconds of engagement is required.
Even if the viewer doesn’t click on the engagement audio, it will count as a view. Still, then you can measure all the video views to 95% this tells the number of viewers who have watched your video at least up to 95% user intent views.
How is Video Content dominating text content?
We can not completely say that the Video content is dominating the text content because a video, of course, requires content and without content and Video can go on as thought.
Attention Seeker
Out of every 50 searches made on the internet 42 lead the people to the Videos that is why is always said: “Content is King.”
Video contents marketing grab the attention of the Viewers more than the text content does. When you have the digital ADs, the video content creators overpower the whole battle. Think once when we search something in the online media we automatically get attracted to Video content. Generic ads are being dominated by the much more fascinated video contents strategies drawing the attention of a lot of people.
New formats of video for viewer attention
Not just normal vides there are a lot of video types like the live video, 360` videos, VR. All these new types of video formats are taking down the market. Similar to digital marketing and the latest trends coming up every day in the same way Video contents strategies and Ads have the most recent trends each day.
When people were interested more on YouTube and uploading the video from there, then the new champ in the town cam that is Live streaming. It became a hero now everyone is interested in live streaming than the regular content. Brands these days find live streaming is the best while connecting with the people. In live streaming, it keeps transparency between the brands and customers.
While Live streaming is making people go crazy at the same time, we found the 360` videos. According to this, the video will showcase the 360` view of a place. This means a video will which contain the total look of the whole place even the sky and the ground. The brands also started using this to showcase their workplace, new areas and whatever and whenever they are working.
Virtual Reality of VR, after introducing this device it changed the experience of watching Video. Just people have to place their mobile in the VR system and start watching their favorite shows in the VR. As the name suggests virtual reality, a mobile, and a VR is a deadly combination making you feel everything is real. Just because we think in a 3d movie.
So, here we can see that a lot of new advancements are there in Video Content marketing which is making the written content less efficient and text content is counting less in numbers.
Videos increase the Buying intent
Brands are majorly turning towards the Videos because it increases the intention of buying. As we know the success of the brand depends on the number of conversions or else, we can say the number of people purchasing from you.
However, videos do a great job here by pushing the people more towards making a purchase. Videos are significant for the companies who are new because even the records show that people love the Video content it is always good to go with a flow. It is a proven fact that 70% of the people make a purchase only following the Video Content.
Nevertheless, it doesn’t mean that you will make a video and wait for the crowd the come to you. You should connect to your audience and plug to the pain and requirement points of the buyers then present the product as the painkiller or solution to their problem.
For this using the Nano Influencers is the trick, whom people support and follow a lot. This tactic will work for sure gain you a lot of loyal customers.
Conclusion
While coming to an ending note, Video Content creator and Video content marketing are remarkably better than the text content if done a right way. The future will have both Video content and the Text content, but while coming to the ADs of a brand then Video Content Marketing is the best to go. However, while coming to the written content, it is perfect for blogging.
Eventually, in the end, the aim of both Video Content and Text Content to drive traffic to the website and increase the sales of the brand. Not just the Video Content even the text content have new trends that are coming every day. To know more, you can go here.
So all the content writers, copywriters, blogger no need to worry about the situation. Video content is rising that doesn’t mean text content will vanish, it can never happen.
We are coming to an end of the year and in this whole year we saw that Instagram gained a lot of popularity and people are using it a lot. Starting from reaching to 1 billion subscribers to banning the fake users Instagram has introduced a lot of new things. Now people are eager to know the new and top Instagram Marketing Trends that is going to come on in 2019.
Similar to other social media strategies the first thing that comes up is discovering who is your potential viewer? There are some things which you should take into account while finding out the target customers like the Location, age, gender, interest, the amount of time they spend on social media, etc. Every detail will help you in finding the potential viewer.
Here also you have a confusion? Check the famous events that are going on. From this, you can get the information about the interested or popular hashtags. Check the profiles and interests of the people. You can also find out the list of competitors through this. All these seem very difficult, but when you once start working on this, it will not be so difficult.
Plan before writing
Track down all those content that regarding and all those which you are thinking to write. The solution for this is making an editorial calendar or a full report for it. Whenever you want to get information about the previous posts checks the rules. It cut down the time required for managing the Instagram marketing posts.
Checking all these types of things and planning the Instagram marketing trends stories accordingly to by utilizing the caption, hashtags, other features, etc. in advance. In the Editorial calendar, you can even mention the famous or most awaited events that are going to happen. If you are not maintaining a similar kind of editorial document, then you are wasting a lot of time in “chasing the stars just by sitting in the room.” So it is high time to make an editorial report and start following and maintaining it.
Know your competition
The first step is to know who are your audience are and target them. After knowing about the audience know who are your competitors are and start analyzing them. Analyzing means looking what your competitors and marketers are doing to bring their brand name on top.
Check their marketing strategies on top Instagram marketing trends to engage a lot of people in their brand. Know the popular hashtags, the posts which got highest engagements, how they got that much higher engagement? What are the captions used? And the period that is required to publish the posts? What is their growth rate? All these questions are like the Milestone which you have to achieve to have a successful Instagram story for business.
Brand consistency in Instagram
Always keep in mind while writing content to engage people and establish your brand name. It becomes essential to publish those contents which are related, catchy and attract the audience. If you are posting some random content, disconnected and not to the topic that will not grab the attention of the audience. Instead, make the people leave your page.
Let’s take the example of World Cricket Army we used the name as the tag #WorldCricketArmy. In India people worship cricket. We provide live updates and ongoing trends in cricket. This is what we call as a perfect Instagram marketing account. The Instagram story for business should be something like if people see your even one picture, they should be able to recognize you.
HOW TO USE THE STICKERS, LOCATION, AND HASHTAGS
With the usual Instagram post, you can even use the hashtags, stickers, and geolocation. You can add these stickers, hashtags, and geolocation to your photos, videos, gifs.
Stickers
Whenever you want to upload any video, picture, or gif, you will get an option of using the stickers, location or the hashtags that are appropriate which helps in increasing the viewer engagement. Below is the type of options that are available in labels:
Question Sticker: You ask the people to ask any question to you they like or ask any question and tell the viewers to reply to it. Viewers have to tap the sticker and ask the question or respond the answer that’s it.
Poll sticker: Get feedback by writing the question and answers that are personalized. When someone will see and poll on it. This will show the immediate and real-time result to that person.
Hashtag Sticker: Sticker will consist of the particular hashtag whenever the person clicks on it. That person will be redirected to the hashtag page.
Product stickers: You have an account on Instagram, and it approved for shopping on Instagram. Even can use these stickers on any of the photos and upload it in your Instagram story. By utilizing these product stickers to any of the product images. The buyers can know a lot of things about the same product on the first tap and when tapped to purchase the same product.
Selfie Sticker: In this sticker when you tap it. This will redirect you to the profile picture where you can start taking the images that you can use as stickers for your next story.
Music Sticker: This allows the people to upload a specific part of the song in your story.
Geolocation
Geotags will help you in determining the stories in a particular location. Like some favorite place or some specific place in a city. Regularly posting about your situation and giving the details will help to attract the people. Mainly those who are searching in a particular area or spot. It will help them as a guide to a specific place.
Hashtags
Hashtags are used commonly to make your page visible on the online site. Whereas when viewers click it, hashtags them away from your page to the source page of the hashtag.
These have better use when you have your hashtags. For example, if you are running a competition in which your viewers have to click pictures and submit it. But these pictures should have your products in this with your brand hashtag. If you follow the way mentioned above for your Instagram story, then people will get attracted to your post and eventually to your brand.
TIPS TO BOOST CONVERSIONS IN INSTAGRAM
There are several ways by following which you can convert the Followers in your Instagram marketing trend to the Paid Customer’s. Below are some of the ideas that you can consider:
Retarget the ADs
Retarget the AD campaigns audience who have already searched a product but didn’t make a purchase. Marketing the same product again or the similar kind of products may help to make the customer buy the product in addition to some other product.
Instagram marketing has to say that ADs may be versatile and unique, but it allows you to target the individuals or group of people. All those who follow you and make sure these individuals should purchase from you. Instead should see the content right in front of them.
Get reviews from influencer
Work with influencers who are well known, and people believe and follow. Express your words with the help of the influencers. Don’t just pay them to promote your brand and get only positive reviews instead say them to give honest reviews about their opinion.
If the influencer even comments about the product in a criticizing way take it positively because people who will see will thing the company and promotion are genuine.
Personalize content
Customized content creation makes the people unique and draws more people to your brand. You can even find out the people who are curious about buying and will know about the people and the reviews who already made the purchase and liked it. This builds the trust and believes in the people. A great way of including all this in our brand is by reposting all the images by the audience and make them post your pictures.
Use high-quality images
Whenever you post the photos, publish a kind of images that will match your brand status. You should always be able to tell a story depending on the color, the model chosen and the total quality. When people look at it, they will feel attracted and will surely want to order the food. It makes them think that some professionalized chef prepares the food. Even people can drool over for the taste and order it soon.
TOP INSTAGRAM MARKETING TRENDS
The latest Instagram marketing Trends involves all the new things introduced in 2018 and the upcoming trends in the year 2019:
The latest Instagram trends that will be seeing them in the upcoming year is the Creators account for the influencers. However, Instagram is still now checking this feature. In this, the high profile influencers and the celebrities will get an option to filter all the direct messages and will be able to see only the in-depth analysis from the followers.
According to the reports, this new strategy is being tested with a small group of the Instagram influencers. In the next year, we can expect that this new feature will roll out all the high profile influencers and the celebrities. This new addition will filter all the quality direct messages and can keep access to limited messages.
Influencers even get a chance to access the data of how many people are following and who are leaving or unfollowing the Instagram page.
Every much similar like Twitter, Instagram is giving an opportunity to the celebrities and influencers to control their personal data and increase the quality of user experience.
New Instagram Countdown stickers
Source: searchengineland
Recently Instagram has released a new sticker that is the Countdown sticker. This sticker you can use it in your Instagram Story and it is very good for the marketers as they can showcase the countdown for certain item they are going to sale.
Even the retailers can use the Countdown stickers in stories to show the customers the offers and the time limit for it that will expire soon. Or else the one which is just about to start. After the countdown sticker is being used, it is can reuse again after the previous one expires.
Whoever will see the countdown can follow it and will get the notification about it in regular intervals.
Instagram IGTV for creators
Earlier this year Instagram introduced IGTV new video sharing platform for the individuals, it has a vertical video viewing playback. Here the creators can address the audience who exclusively use the mobile phones and the marketers can directly the audience.
Why does Instagram supporting the vertical video viewing option? Because it wants to encourage the Nano Influencers and the new brands and influencers to come forward and do the video exclusively for the mobile phones. However, people usually use mobile phones than the desktop that too in a vertical position.
Creating video content to increase brand visibility is the new trend. The brands will increase the usage of IGTV videos to engage people and make the brand gain visibility.
AR in the Instagram
Instagram is allowing all the third party developers to develop new filters on Instagram. According to recent reports, there will be an increase in the use of the AR or the Augmented Reality and VR or Virtual Reality. In the future near AR and VR will mean a lot not just to Instagram but to the whole social media.
The Instagram filters are seriously great fun to use and this is all due to AR it is like a futuristic sci-fi movie. However, Instagram and Facebook combinedly are planning to launch the advanced AR version in form of messages. In this, in your personal messages, you can send the AR filtered images, pictures, videos etc.
In the future, not just the AR filtered images even the VR is taking over the whole social media fastly. We can find a lot of the latest advancement in Instagram which will make the users also excited.
Direct buying in Instagram
As mentioned in the previous article “Social media trends” Instagram will soon be including the buying option. Earlier this year Instagram introduced the shop option where you can directly see the cost of the item that is present in the picture. After that, you can even add the thing to the cart. Then you can go to the official site and make a buying there.
Next year it is expected that not just adding to the cart even the buying would be made directly. Yes! you hear it right the buying option will be enabled. You don’t require to go to the official website to make the purchase can make the purchase easily on the Instagram page.
Instagram has improved its standards a lot it is not just an image sharing platform now. It has raised a lot in terms of standards and giving a lot more than the images sharing.
Say Goodbye! to fake accounts
Late this year Instagram already announced that it would take strict actions and will delete all the fake users. The similar thing will continue with a haul this year leading to deletion of all fake users and the accounts. All thanks to the Instagram API to keep the social media platform genuine and give the best customer service.
It doesn’t matter if you are a celebrity or an influencer whoever is having the fake accounts will be removed. However, it is giving a full opportunity to influencer to grow. While some of the influencers and the brands may be disappointed with this new thing of Instagram and have to search an alternative to connect the users which is more genuine.
To increase the engagements, the best techniques would be:
Use the live streaming option to connect directly to your followers, and engage with them, people feel connected and start following to you. Showcase your background details, day to day life.
Also use some of the gif images, videos, Q-A session.
Respond always to your customers’ comments and the messages; they will feel you are genuine with good content and will follow you.
Nano Influencers are in demand
Due to the decrease of fake accounts now the brands are turning towards the influencers. Brands want to work with the influencers with a good number of followers. In the race of huge follower influencer brands are opting for the smaller users in which they have a follower list of minimum 1000 followers to reach people.
According to Neilsen’s report, 92% of the customers believe in an item when recommended from an individual more than if a brand does. So, we can predict that until 2019 more brands will come up who will opt for the Nano influencers so that they can reach more people.
The key rule here is concentrating on nano influencer this will automatically gather you fewer people but loyal customers. Brands are concentrating more number of Nano influencers than one big influencer.
Conclusion
Are you ready for all the new and top Instagram Marketing trends? That will take down social media in a different angle and provide the users a genuine platform. It all involves a lot of planning and implementing strategy. Eventually, in a social media platform, only those people get success when people start embracing the new and the latest techniques that are coming every day.
People these days don’t like the old trends, and an old account so, bending your strategies according to the new technology is the most required, and if you keep an eye on the future and the upcoming trends then no one will stop you from gaining success.
If you need some extra help regarding these trends or any other trends, reach out to us, we will give our best to resolve your problem.
Creating content that hits the mark and attracts traffic is a difficult task for content writers. These days brands are taking a fresh approach to proactive content management. Most brands are paying a lot of attention to optimizing content that involves execution. However, the companies are also want to expand their brand name, in these type of scenario content marketing is the best way to grow your brand name in digital media and get unique searches.
Above in the statistics, you can see how important Content marketing is for digital marketing. So, it is always said that building content and gathering the follower is not so much easy it involves lots of patience. Apart from patience, the first question that pops up into everybody’s head is: “Could building an optimization strategy be the way to achieve your desired online results?”
Nowadays, being a content marketer is not an easy task, just a couple of things you have to pay attention to;
Whenever you are writing content, it is essential to list out all relevant keywords, related to the topic, first. Do a keyword search and use the results in your content. There are a lot of tools available explicitly designed to help you find the keywords you are after. Tools such as SEMrush, Google Keyword Planner and Soovle are some free examples that do a perfect job.
Once you have your list of keywords, prepare your text for implementation of these words. Don’t just dump the keywords in your writing but try to weave them in naturally. Simply draining in all of your keywords reduces the quality of your text and will affect your website ranking in the end.
KEEP TRACK OF COMPETITORS
Keeping track of the competition and what they are currently up to is an essential element of your day job as a content marketer. Be smart and use successes of others but try to avoid mistakes made by others. Technology has made things easy nowadays there are a lot of pages and sites available in the online media which will help you in getting information about your competitors.
Some things that you have to keep track of while checking the competition:
How many keywords does the competitor’s website use?
What are the topics they usually cover?
What are minor topics they write about that support their general coverage?
Check if their coverage is complete and correct.
See, if your contender sites are making any mistakes or if their coverage is incomplete, try to fill the gap. This will keep you a step ahead of your competitor, and you will have some unique content which they even they don’t have. So, it gives you a chance to grab it and kill it.
Never forget to check how their content is performing and how many engagements are recorded. Then, also check which articles or blog posts and the blogs are performing best on engagement, social shares, and link-building. Don’t forget the most critical point; check the SERP (Search Engine Result Page) of the page, article of the blog post.
As remember, before jumping into a conclusion and start to work, it always better to know what your audience wants and what are they looking. Lessening the stress and pain of your audience should be your aim.
Customers are the path to success, for all the efforts that you invested, if people find your article to be good enough then the audience will share it for sure. This automatically increases the article reach and will gather more viewers. Eventually, the number of people reading your content increases, then the bot in Google will assess that your content is capable enough to rank higher.
Hence, it is always an excellent idea to concentrate on the problems of the viewers because if we solve the audience problems then only people will come to us and still make sure SEO content strategy revolves around this.
Use different channels to communicate with users. Before you start conveying, check all those channels where you will find active users. To make your work bit easy we mention some of the channels below which are used by a lot of people:
Quora
Reddit
GrowthHackers
Zest.com
The viewers are using these channels a lot to get good contents, other than these there are few other social media channels where you can find good content.
Initially, if you follow these channels, you will get to know what are the topics people are interested to read. Not, just the topics you even get the idea about what is the language the writers are using and at what time which type of content is trending, and what people are interested to read. All these things are very relevant which you have to keep in mind while writing content.
HAVE CREATIVE AND ENGAGING CONTENTS
According to the surveys, it is recorded that Humans have very less concentration, so it becomes imperative for your content to be engaging. Even a goldfish has attention up to 9 seconds which is more than that of the Human beings. This clearly shows that users may come to your blog but can return without checking your content. Also if some of the viewers may visit your blog but doesn’t read full content, just read the headlines and close it.
So, before you start to write a content keep in mind about the Skimmers and try to write a creative and engaging content, that will avoid the bounce rates. Use the Italics fonts, bullet points, include required keywords, and subheadings.
Highlight all the critical points, write short sentences and short paragraphs because if you have long paragraphs, people lose interest quickly. Place all the relevant issues in the beginning, middle and at the end.
INCLUDE IMAGES, FACT, FIGURES
As it is said, images speak millions than the words does. It is essential to use relevant pictures. If you have a content that has only words, then it doesn’t attract people. While using this images, videos, gifs keep the people stuck to the blog. Not just the photos even the Facts and Figures are important it improves the Search Engine Optimization.
Content gets rich support through the images, facts, and figures, and the results here are positive. A compelling, inspiring content with events, characters, and models involve people deep into it. Nowadays, people believe more on the facts, images, figures and understand the facts better than normal content. There are a lot of top websites like Pew Research Center and Statista that provide the facts and figure about everything in the world. While for pictures you can take a look at the free image sites like Pixabay, Pexels, Unsplash.
Nevertheless, you can find various ways to include images like product image, infographics, gifs, blog images, anything you can use that is related to your topic. It goes similar with all the figures and facts. While coming to data include the infographics because no one wants to see boring statistics.
So, this sums up that creativity and optimization in content marketing, both are important and should be taken care.
Conclusion
Creativity and Optimization both operate collectively. In a content, if Creativity and optimization are balanced, then it gives immense and excellent results. So, both works best for content marketing of any brand.
If you want us to add some more important points which we missed, you can comment or email us!
Social media keeps on changing in place of it new and latest social media marketing trends 2019 updates in place of older ones. A lot of people all over the world use social media for various purposes.
As it is the time to say goodbye to 2018 and embrace 2019, to make this new year fantastic for you. We bring ideas and suggestions to know the latest social media marketing trends that we can expect to see in 2019 as the social media marketing updates.
Which is the most used social media platform?
Facebook is the popular social media platform and is the top sites used for social media marketing by a lot of people all over the world. Here, the user base is enormous after Facebook all other social media sites like YouTube, WhatsApp comes into competition.
While people using so much social media will lead to increased spam contents. To reduce it and make the social media app user-friendly the primary social media site like Facebook, Instagram, YouTube have started taking necessary actions against it. Earlier, in 2018 Facebook spammed 837 million spam contents in 3 months, on the other hand, Instagram has taken down 5 million violence related graphic content.
Eventually, in the mid of the year, 2018 Instagram announced that it would spam all the fake users and followers to make the platform generic, so, as Facebook promised. As we can see so the social media apps are making sure to remove all the spammed content and fake users it is giving and evident chance to the influences to grow.
According to Google Digital SnapShot, the people preferring the influencers reviews and following them has increased a lot. As the spam content and fake users have decreased the influencers are growing. The millennials following the influencer are increasing day by day. We can expect shortly; they will play a significant role in promoting the brands.
Top social media sites
Facebook
The world’s largest and loved social networking site is Facebook. Eventually, Facebook is considered to be the top social media marketing site and widely used all over the world. Approximately, there are 2 billion active user’s on Facebook.
YouTube
In the digital platform, the public’s favorite video sharing platform is YouTube. People here can upload and view all type of videos that they want. Roughly there are 1.8 billion YouTube users all over the world.
WhatsApp
While WhatsApp social media used by a maximum number of people and owned by Facebook. It is famous for sending personal texts to those whose contact you have. Instead, being under Facebook, it works independently. There are 1 billion active user’s in WhatsApp.
Instagram
Unique social media site Instagram: which contains images and also owned by Facebook. In short, period became very active among people maintaining a 1 billion users record.
Nowadays, Pinterest is grabbing all the limelight with the increased number of users. It has 20 million unique visits every month. It has become a critical player in the social media marketing network and promoting the brands.
How do I promote my social media?
Nowadays, every agency present should find one way, or the other is having a website in digital media. This is not it; even it became very crucial for every company to be visible in digital media including social media.
Always be very active in social and always provide your complete details in all the social media sites in which you have a company profile.
Social media without being social is useless, interaction is essential, engage with the people.
Don’t over promote your brand with a lot of ADs, Keep it less but interactive.
Share interactive videos, images, gifs and engage the audiences in your brand.
What are the latest social media marketing trends?
This is the right time as we all are coming to the end of the year, it is the exact time when all the techie’s start searching for the latest and new trends. Today, we mention some of the latest social media marketing trends that are upcoming and will take the digital marketing into another level.
In the year 2018, we have seen a lot of data breaches in which the major one was the Facebook data breach then Google+ user accounts hacked, after which the Quora data breach also took place. Upon all these, the most unexpected one was 50 million Facebook accounts hacked, and 90 million were sent mail to change the password.
It was one of the most controversial data breaches that took place, while the blame is on Cambridge Analytica for infringing some 50 million users data so that they can influence the elections.
All these data breach and misused protection people lost trust in social media platform. To overcome this the significant trend coming this year is:
Social media platforms are striving hard to regain trust and rebuild the brand name among the people. Also, trying to build up a stronger protection guidelines so the further data breach can be stopped.
All the social media sites are busting the Fake users in the platform to promote their brand and gain users. Instagram, Facebook has already taken a necessary step. You can also track down yourself with the tool called SparkToro that will help you in knowing the fake accounts and the fake follower.
(Source: Sparktoro)
Facebook Trust issues
Not just the Facebook data breach, the social media giants were paid for fact-checking on behave of Facebook. It hired the private agency to check the content and remove the accounts, reducing all the fake comments and the users. This action was majorly for President Donald Trump, and the counterfeit users were suspected from Russia spreading hatred against President.
One of the marketing agency hired by Facebook to accomplish this task was snopes.com, they said in the media that.
“Facebook is not taking anything easy, and just making themselves look good and paying the agency.” With this statement, Facebook even gained a lot of criticism and gave people another opportunity to lose trust.
There were three separate information was found to decrease the hatred messages on Facebook. While this idea backstabbed and only minimal results came to limelight, and the third party fact checkers even told that Facebook ignored all the outstanding results which led to minimal effects that impact the work.
According to one of the research expert using Facebook said that:
Trust is something which will be there until someone gives a reason to lose it and Facebook is giving this everytime so, people are losing trust from Facebook.
However, the people who majorly suffered from this data breach is the Europeans. According, to the GDPR or the privacy and policies, act Facebook charged in the court and CEO of Facebook was asked to attend the trials. Due, to this protection breach a lot of people vastly from Europe, left the Facebook platform which is a considerable loss.
FACEBOOK SHOP ON YOUR STORE
If you have a Facebook Business page or community but not the Facebook shop, then it is the high time to have it. People and companies these days are majorly turning towards Social media. Create a Facebook shop for your store to provide the consumers what they want.
However, you can find the plugins for Prestastop, Magento, Shopify that will help you to integrate the store on your Facebook page. It is the best way to convert normal users to customers, by using this you can track the customers, what are they buying, what is there are of interest. Not just this, you can even track where are people are coming from, how they came and where they left.
While this is the latest trend which you can expect to see in the next year, where you can keep track of your customers and their interests to have smart analytics.
6 SECONDS VIDEO IS OLD FORMAT AD
Gone were those days when companies used to have only content and write up nothing more than that. While these people don’t want to see the old boring text that is when the videos came. The ads shown using the videos are appreciated the more.
People these days turned towards YouTube for business branding; earlier the Video ADs were used to be of 30 seconds. Gradually with time, the 30 seconds ADs became old and boring that when it was recommended to have the 6-second ads. It is the shortest form of the ADs with people stuck to it.
According to one of the leading brands L’Oréal beauty products they have used the best social media marketing strategy to rule the social media platform and they said:
Earlier we used to rely on 30 seconds AD, but now it is good to break and make 50X more Video content than a longer one. Internally, today’s pitch audience is for 2 Seconds Ads and 6 seconds has become the new long format ADs. Each of the videos here would be short and customer-centric.
E-COMMERCE SHOPPING USING INSTAGRAM
This year Instagram came with the latest and new shopping feature. Here, people can look at the products and price on Instagram, they can add to cart and shop later in the original site. Eventually, this trend was quite a big transform. Keeping this thing in mind we can expect that in the coming years there will see a massive transformation and new trends are arriving soon.
In the year 2018, adding the products into the cart till here it was limited.
While in the next year it is likely that Instagram will also introduce the buy option. Here you can directly buy in Instagram instead of visiting the brand site. Then putting soul into branding soon it is going to deliver the goods to doorstep.
We can expect that Instagram is turning towards a whole new E-commerce site much more than that of picture sharing and messaging.
AUGMENTED REALITY or AR ON INSTAGRAM
With the successful implementation of the Augmented Reality or AR through the most popular and loved game Pokemon Go! That is People came to know about AR. Slowly this social media apps like Facebook, Instagram, SnapChat took over the AR and made people go head over heels for the AR pictures.
While coming to Instagram, it already has gained a lot of popularity and people these days are turning more towards Instagram. However, Instagram even allowed the third party users to create the Instagram filters. There are huge plans for future in AR that will be undertaken by the social media platform.
Facebook, is going to introduce the personalized messages to the customers, which will contain the product images that will have AR. Near future, all the brands will be using AR videos to increase the user experience. It may include AR lens which will help the user to virtually try he product. At first used the AR feature in the year 2019 Facebook will be using the AR lens in personalized message to improve user experience.
FACEBOOK SUPPORTING PAID ADS
Google is supporting a lot to the Organic search results than the paid ads, and on the other hand, Facebook is supporting more the Paid Ads.
Yes, you hear it right Facebook is supporting more the ADs that are paid and decreasing the reach of the organic ADs. This may be a disheartening issue for all the brands who have a base on Facebook.
The researches even show that if a page is having likes approximately 500,000 in this only 2% would be the organic ADs. While the other disheartening news is this will increase in the upcoming years. Eventually, lessening the organic reaches maybe till somewhat negligible.
Facebook even claimed that daily Facebook receives a lot of contents in the case of organic ads. For this, they have to become very picky about the materials. Now they have to keep the most relevant content; this is a small trick by which Facebook is transforming the users into Paid customers, and not encouraging the Organic ones.
INCREASED USE OF DARK SOCIAL
The traffic here comes through private connections which include personalized emails, instant messaging from the individual digital media channels. Initially, we can say that users usually copy the texts or the links and send them as customized to the target audience all these things sum up to be a Dark Social.
In the upcoming year, we can expect that:
Dark social activities will dominate the social media platform. While driving a lot of traffic to the website. According to the reports until 2020 90% of the content shared on the social media sites would be from the Dark social. Similarly, the maximum number of click backs to this will be from the desktop.
If you have a social media account, then be alert with this, and people get most of the time attracted to mobile texts and links to get engagement.
LIVE STREAMING
Social media apps like Facebook, Instagram, YouTube have made people crazy about live streaming. This year it was found that the users watch the live streaming five times more than the pre-recorded videos.
As soon as the social media apps introduced and it became a huge hit, most of the top rated brands started incorporating it in their business. VR or virtual reality is also a big reason for the success of live streaming. Nowadays, the brands and the celebrities try to connect them with the audience using social media apps live streaming. However, this is increasing the urge for the live streaming, and there are a lot of things in live streaming future.
Live streaming is a blessing for e-commerce companies.
Nevertheless in the upcoming year the after display ads and video ads, the e-commerce brands will soon have the live streaming ads. This is based on a single concept that is “see-no-and-buy-now” and will provide the live online shopping experience. Later, on this will become very frequent and important.
The brand will then showcase the live ads with the brand ambassadors and the trusted experts. Not just the experts, it is even expected that in future the live streaming will change the idea of customer service.
E-commerce companies mostly will start using the live streaming platform in various social media apps and will try to solve their problems using the QA sessions. By, doing this the audience will get an immediate reply and that too live. Similar to the voice calls customer service, chat service, and email services similarly in future live streaming customer services will become popular.
Key Takeaways
As we mentioned in the article, these are the most important trends that we expect to see in the upcoming year. The latest trends are enormous and should incorporate in the brand tactics as soon as it gets released because of time and tide waits for none.
Even if you miss to get some updates as soon as it arrives, stay tuned to our blog because we publish every new trend as soon as it releases and every tactic in the technological arena. If you have any difficulty regarding the trends and tactics related to digital marketing.
Contact us! Whenever you like, we will try our best to solve your query!
