Digital Marketing Courses in Bangalore | Delhi | Mumbai | India

Digital Marketing Courses in Bangalore | Delhi | Mumbai | India

As a result, of increased use of online web media, the marketing strategies have changed a lot. This article will provide will, therefore, provide all the related information about Digital Marketing Courses. So, you will also get an idea on how to go ahead with digital marketing as your career.

What is digital marketing?

Nowadays, we all know that Digital marketing contains all of the marketing techniques that use digital channels like search engines, social media, email, and their websites to connect with customers, marketing is nothing but comparing the audience at the right time and improvise the sites.

digital marketing

Why is digital marketing important?

Like any other form of marketing, the primary purpose of digital marketing is essential to advertise and sell your business online.

What is the advantage of digital marketing?

However, the first and foremost advantage of digital marketing is it is cost-effective. It will cost you less when compared to traditional marketing like on televisions. Hence, you will be able to pay attention to the targeted audience.

What skills do you need to digital marketing?

Furthermore, one must have an expert skill in digital marketing. Always, have a proper idea on its fundamental topics and subjects.

  • Hence a preferably a course on essential topics.
  • Paid social media advertising expertise.
  • Professionals who are experts in every marketing sector.
  •  The ability to think objectively.
  • Creativity and analytical abilities.
  • Consequent visualization
  • Above all ability to think objectively.

How does digital marketing strategy work?

  • Think about the present marketing system.
  • Decide the best customer and plan accordingly to target them.
  • Likewise, you should reach the audience quickly.
  • Use apt technology.
  • Probably set growth goals.

Why you need a digital marketing course?

However, you can become a digital marketing expert by learning through internet but taking proper classes, and a certification course gives an appropriate structure, how to plan the strategies and work for the websites to draw more business.

digital marketing course

What are the courses for Digital marketing?

While, there are numerous courses offered in digital marketing. Major topics mentioned below, therefore, selecting a specialization is easy.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing.
  • Inbound Marketing.
  • Growth Hacking.
  • Web Analytics.
  • Mobile Marketing.

Check out the five top free online courses to build your digital marketing skills. Refer here for more information.

Google Online Marketing Challenge

Over the last eight years, digital marketing has come a long way. This online course covers first digital marketing, search engine marketing, search advertising. It also includes mobile marketing, social analytics and video making a course for beginners.

WordStream’s PPC University

PPC University is free online learning for WordStream and digital marketing skills. You can access Webinar classes to enhance the digital marketing knowledge and can access through mobiles also so that you cannot miss any classes and updates.

Social Media Quickstarter Digital Marketing Course

The constant need to update with the latest changing trends like email marketing, social media marketing. Excellent training on social platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube and blogging.

Inbound Digital Marketing Course and Official Certification

HubSpot Academy offers a digital marketing course, having more than 3,000 students participating at Udemy. Here students will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, and email marketing.

There is an exciting offer which they offer is, after the certification exam, graduate students will receive a badge for their resume or LinkedIn profile that they have taken a course with HubSpot Academy.

Alison Free Diploma in E-Business

Hence, Alison Free diploma provides a free digital marketing diploma course. It is an excellent opportunity to build skills in Google ADs, Search Engine Optimization, campaign tracking, revenue metrics analysis, digital measurement so on. Alison is an online learning community to improve your digital marketing skills.

How to do a Digital Marketing Course in Delhi?

Besides online courses, we have mentioned all the top digital marketing courses along with the modules structure and the contact details of the institution.

Delhi Courses

Modules                 60 Modules (Combination of 5 Courses)
Institute’s Age        Established in Early 2008
Contact Info           9990716846, 9990128280
Mail Id                    [email protected]
Website                   http://delhicourses.in
Centers                      East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad.

NIIT

Modules                       12
Institute’s Age              Established in 1981
Contact Info                  1-800-208-105
Mail Id                           [email protected]
Website                         http://www.niit.com
Centres               East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad

Simplilearn

Modules                              5
Institute’s Age                    Established in 2010
Contact Info                      1-800-102-9602
Mail Id                               [email protected]
Website                             https://www.simplilearn.com
center                                 South Delhi

Manipalglobal

Modules                        11
Institute’s Age              Founded in 2001
Contact Info                 1800–103–5941
Mail Id                           [email protected]
Website                        http://www.manipalprolearn.com
center South Delhi      Okhla Phase III

AIMA

Modules                       7
Institute’s Age            Established in 1957
contact Info               9250127573, 011 24645100
Mail Id                         [email protected]
Website                      https://www.aima.in/
Center                        South Delhi (64 Centers in India)

What are the digital marketing courses in Mumbai?

Most importantly, listed out the top 3 digital marketing courses in Mumbai.

IIDE-Indian Institution Of Digital Education

IIDE provides a complete professional certification with a 6-month course.
You can also contact them at [email protected] or reach out to them on the contact numbers Andheri Campus: +91 9619958615.
Churchgate Campus +91 7710002589.
Website  www.iide.com.

MCTA-Marketing Courses Training Academy

Modules            25
Telephone             9821899890
email                  [email protected]
Website             www.mcta.co.in
centres         Ghatkopar, Mumbai & Vashi, Navi Mumbai.

Learning catalyst

Modules on the weekend sessions for two months.
Phone          91 89761 05325
email           [email protected]

What are the top digital marketing courses in Pune?

Hence, listed are digital marketing courses in Pune.

School Of Digital Marketing

Office No.102, 1st Floor
Eiffel Square Building
Opp Tilak Smarak Mandir
Lokmanya Bal Gangadhar Tilak road
contact: 086986 06666

School Of Internet Marketing-Digital Marketing Courses in Pune(PCMC)

1st Floor, Hrishikesh Chambers
Opposite to Atos SAP Training, Above Raj Restaurant, Karve Road
erandwane, Pune, Maharashtra 411004
Phone: 080875 30193

Digital Skills – Best Digital Marketing Course in Pune

Office No. 303, Third Floor
Kolte Patil City Space Next to CTR
Above Mahindra.
Viman Nagar, Pune, Maharashtra 411014
Phone: 094220 03946.

Best Digital Marketing Courses In Bangalore

Digital Kora:
Address: Beside Ezone shopping mall,
Above Ramdev medicals,
3rd floor, Maratha Halli,
Opposite to park plaza
Bengaluru
Karnataka 560037
Contact:088678 96632.

Digital Academy360:
30 Modules will be covered along with the certification,
Batches are available on weekdays and weekends as well.
Log onto https://www.digitalacademy360.com for further information.

Digital marketing course in Hyderabad

However, are few digital marketing course details mentioned.

Digominds – Digital Marketing Training Institute

1-62-151
Triguna mansion, Doctor’s Colony Road Phase 2
Kavuri Hills, Madhapur,
Hyderabad
Telangana 500033.
Phone: 091217 72848.

Digital Marketing Training Institute

402, S.K. Enclave,
Mythrivanam, Ameerpet,
Hyderabad
Telangana 500016
Phone: 097040 70384.

Digital marketing course in Chennai

SKARTEC Digital Marketing Training Academy Chennai

238, Rohini Flats,
Jawaharlal Nehru Salai
Anna Nagar West
Chennai
Tamil Nadu 600101
Phone: 097414 27564.

FITA -Java Selenium Hadoop Digital Marketing SEO PHP Angular Web Designing Training.

Challa Mall 5th Floor 505
Sir Thyagaraya Road, Pondy Bazaar.
Parthasarathy Puram, T Nagar
Chennai
Tamil Nadu 600017
Phone: 098404 11333

How to develop a digital marketing career?

Besides learning a course in digital marketing, having a career in digital media is best. However, there are excellent option available you can take a look below.

  • Create your profile.
  • Take a digital marketing course.
  • Update yourself with the latest trends.
  • Use your creative angle along with market strategies.
  • Go and form a group who are interested in the same subject.
  • Practice the digital marketing trends on a demo project for a real-time experience.
  • Learn every day and put these things in practice.

What is Digital Marketing M.B.A?

Master of Business Administration (MBA) programs in digital marketing provide the students with the necessary technical education and digital education to learn, plan and execute digital media strategies.

Here are the course agenda for Digital Marketing M.B.A:

  • General marketing strategies.
  • Business-to-business marketing (B2B).
  • Financial analysis.
  • Market researching.
  • Proper Business planning
  • Good Interactive marketing.
  • Digital advertising goals.
  • E-business technology.
  • Social media marketing strategies.
  • Internet marketing.
  • Marketing Management System.
  • Web analytics.

What is digital marketing career?

Depending on the specialization, you may be able to take up one of the following digital marketing careers after course completion.

  • Become an Interactive advertising manager.
  • Marketing manager.
  • Supply chain manager.
  • Digital business analyst.
  • B2B marketing analyst.
  • Business Consultant

Conclusion

Therefore, we can say that there is a huge demand for digital marketing in the market.

Eventually, new marketing strategies emerging every day, there is a lot of scope for new job profiles with decent pay.

Gradually, the digital platform gives many opportunities, the future of digital is bright with a lot more to come up!

Further mentioned if you have any confusions and issues about Digital Marketing, we are ready to help you 24/7!

Quick Guide to Latest Web Design & UX Trends 2019

Quick Guide to Latest Web Design & UX Trends 2019

Latest web design trends 2019 becomes very important while coming to year end. The success rate of a website depends on the web design trends. Since your website defines your business, you have to take utmost care while designing.

Make sure the website is designed correctly where it meets all the constraints. Not just the web design even concentrate on the user experience for which you must concentrate on the latest UX trends 2019.

What are the qualities of a good website?

A professional or expertise is needed to design the best website. Then the website design attributes combined to give the best results.

The design patterns and principles will surely help in making the website attractive. However, Usability of the website also plays a crucial role.

What makes a good web design?

Great web designing trends always contain a positive attribute for the website and also for the business.

It involves four steps namely planning, creation, adding images where required, updating the website. Make sure all these steps are updates in regular intervals.

What are the factors which influence a good web design?

There are other factors that involved in the latest web design trends. “Content is the king”- Website design involves content, architecture, user interface, navigation keys, website layout, attractive colors, decent fonts, images, icons and so on.

In this article, we listed out all the crucial aspects that make your website attractive and user-friendly with the latest UX trends, that will engage a lot of people.

User-friendly

Do not overdo your website always have the latest UX trend. Putting many elements on the first page does not appeal.

Adding too much content leads to confusion, and the users will end up leaving the website that is why having a latest UX trend helps. So, it is better if you pay attention to the upcoming and latest UX trends in 2019 it is very useful.

The primary purpose of visitors is to explore the website and keep them engaging. You cannot beat the simplicity, and a simple and clear design always does wonders. Easy navigation from one page to another is also an added advantage. This will decrease the bounce rate of the website.

Good Content and readability.

Good content always attracts more readers or visitors. Keep all the necessary information on the website. Content is an integral part of the SEO practices.

The content should be very relevant to the attributes. Do not overwrite as this may not impress the readers. Be very precise, explain when it is required.

Readability is another vital factor which binds the visitors. Always keep the website easy to read, clear to understand. Include all the SEO elements like keywords and metadata. Use the fonts which are smooth to the eye. Choose different fonts for a main heading and subheading.

Maintain consistency

Always keep the font style same throughout the website. Do not try for different styles for each page and confuse the visitors going through the website.

The buttons should be easy and smooth for the website. Differentiating between headings and subheadings makes your website look fabulous.

Easy to navigate

Navigating from one page to another should be smooth. Use active navigation attributes, easily clickable buttons. Keep in mind to follow the three-click rule, for the visitors to get the required information within these clicks.

Page Load made easy

Visitors hate to wait for the web page to load. Design the page in such a way that by the easy clicks it leads to the desired page.

You have to optimize the size of the images, putting the code into a CSS, Javascript files as this reduce the HTTP request.

page load

Interactive

The primary purpose of the visitors is to get the required information. You have to design the website in such a way that is interactive, and it communicates well with the visitors.

This makes the visitors spend much time and if your website. You can add chatbots so that they can be interactive.

How can you make a website effective?

You can make an effective website plan by following the basic tips. Make sure you implement some of these tips to get the best results.

  • Know your purpose of communication.
  • Make your site easy to navigate.
  • Include quality content.
  • Keep it simple and understandable.
  • Include a blog.
  • Follow simple SEO and get searched.
  • Implement a Mobile friendly design.

How to make my website popular?

You can make your website popular and get searched in Google by following simple SEO techniques. The general tips to make your website popular are:

  • Optimize your website traffic.
  • Promoting your site.
  • Tools which can monitor website traffic and links to your site.
  • Content development.
  • SEO techniques.
  • Meta tags.

What are the latest web design trends in 2019?

The latest web designing has become much more sophisticated and user-friendly. You can explore a lot while learning and designing the website as well.

Keep track of all the latest web design trends so that you avoid ending up designing an outdated website.

The latest web designing trends include:

  1. Geometric Shapes
  2. Flat design
  3. Bright colors
  4. Bold typography
  5. Chatbots
  6. Add animation
  7. Microinteractions
  8. Include Reviews
  9. Hamburger menu
  10. Tactile images
  11. Floating Navigation
  12. Call to action
  13. Broken grids/ asymmetrical layouts
  14. Single page design
  15. Mobile friendly

Geometric shapes

This is a new trend where the designers use the Geometric shapes for a softer look. The old box type buttons are out of fashion now.

geometric image

Flat Design

It is about minimizing and usability. Flat design mainly targets the important parts of the website, it is a fresh idea to implement to load faster images and high-resolution images.

Bright colors

A regular study on colors has revealed that 85% of the visitors get attracted to the website’s bright color.

The overall look for the website should be classy and give a pleasant look. This makes the visitors spend some time on your website.

Bold Typography

The web design is taking a new face every day, one is such Bold Typography. This feature supports the Content rather images where it becomes tough to load the images on the mobile apps.

Chatbots

Nowadays many websites have added a chatbot. You can find it popping up as soon as you land on the first page. Hence, can also add a chatbox with a creative image.

You have to design a chatbot in such a way that it answers all the general and possible queries visitors come up.

Add Animations

latest web design trends

To make the visitors more engaging, you add small animations in the web pages wherever they are required. The latest web design trend is adding a small video or a GIF to make it interesting. Animation is useful if the page unexpectedly crashes, or takes time to load for any other issues.

Microinteractions

Eventually, Microinteractions take animation one step ahead regarding user engagement. These are animations that respond to the user.

It is designed in such a way that when you place a mouse over a particular space, an animation is triggered. These are called micro-interactions and has become a viral web design trend these days.

Include Reviews

Make most of the social media platforms useful. You can add social proof, positive reviews, on your website.

Enhances the growth of your website, and the visitors also feel happy if they see the testimonials, by building trust in your business. All all the social media reviews so that the visitors easily get convinced.

latest UX trends

A hamburger menu removes the pages in the main menu of your website and puts them behind the hamburger icon.

You can have a website that is very minimal, as it allows you to include fewer elements on each page. It can also provide the navigation your visitors need.

Tactile Images

You can try these real images instead of old pattern images. These add a more realistic touch to the images. Tactile design adds a shadowing effect and a more profound image and makes the image more real.

All websites have navigation at the same place. The latest trend in web design to consider is floating navigation.

While it stays visible even as you scroll down the page. It also has the benefit of keeping all the navigation options present and visible no matter where your visitor is on the page. All this makes a unique experience if you design this Floating Navigation feature.

Calls To Action (CTA)

This is the feature where the visitors get immediate action wherever they click on the webpage. These are the words that create interest and enthusiasm to the reader.

Broken Grids/ Asymmetrical Layouts

These designs point to the most important parts of the website. By using attractive colors, unusual format or design, creativeness is what that users expect from a website.

Single Page Design

On the technical note, it is about keyword search, landing on your web page, leading to the contact page details. Every point on the page leads to another conversational page which brings in more business.

Mobile friendly

With mobile shopping apps on rage, the latest web design trends in 2019 concentrate on mobiles first than the regular desktop applications.

Responsive web design must be mobile friendly and this is the latest trend you can expect in 2019.

Conclusion

Since the year is coming to an end everyone grasps their seats and check the internet for new trends introducing in every sector.

This article is our take on the most talked about and essential topic Web design. People who are into digital marketing and mostly into software know what it is worth.

We listed out all the top trends coming, to make designers more excited about new features.

Furthermore, if you have any doubt or confusion with this regard can feel free to contact us any time through any medium.

We will be very glad to help you!

Thank You for reading!

Latest Email Marketing Trends to improve your business in 2019

Latest Email Marketing Trends to improve your business in 2019

Email is the primary and never-out mode of communication. It is the best and cost-effective ways to improve your traffic of the website. With the latest email marketing trends, you can be able to develop a potential relationship with customers and their respective client.

With many email marketing trends emerging every day, you will easily draw the attention of the large audience. However, this is the right time to act smart and start implementing the latest email marketing trends.

To Spice up your brand marketing strategy, the most reliable channel is email. This is the most standard and old-school form of communication mode. The below video will help you in getting a brief knowledge about the latest email marketing trends 2019:

What is email marketing?

Email marketing is a traditional type of marketing where you send emails to a group of people regarding business announcements or to promote your brands. In a way, email is sent to every current or potential customer with the purpose to enhance the business. The central theme of email marketing is to send emails to build up the relationship with the present and previous customers to encourage customer loyalty.

You can also target the new customers by properly drafting the email in such a way that they feel it is genuine and purchase something immediately. You can also add the current offers running on your business, regarding clearance sales and many more.

Why is email marketing a must?

It will keep the customers well-informed about the upcoming offers and currently going on suggestions. Email marketing will save you connected with existing customers. It is a way to deliver relevant content to customers.

email marketing

How to create active content for Email Marketing?

  • To write compelling content, the first and foremost thing to keep in mind does not deliver automate messages.
  • Always use a conservative tone.
  • Do not beat around the bush, make it straight and to the point.
  • Be precise to the topic.
  • Always be attentive and make sure you reply on time.

What are the top email marketing services?

Search Engine Optimization is essential to optimize the website content like keywords, images and also the text such as Google, Yahoo, and Bing, thereby increasing your traffic rate.

Some of the top email marketing services are:

  • Drip: Provides marketing automation and email. It will contact managers. This is best useful for organizations that have an existing subscriber list.
  • Hubspot: This is an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers. Hubspot is an All-in-one solution for inbound focus.
  • Mailchimp: Mailchimp is just more than an email marketing service provider. It will let you convert your visitors into subscribers and customers. This is the best all in one suite for all purposes.
  • Activecampaign: You can create attractive and eye-catchy emails using in-build drops and builders. This is best to pull up your email marketing sales with CRM.
  • Mailshake: It is the best tool that you can use to generate leads, build relationships. Mailshake makes your work easy with all made email templates and personalized emails for your campaign.

What are the benefits of Email marketing?

Not all companies can afford the agencies to improve their traffic. There are many small-scale industries and own websites where people look for second yet visible results. The main concern of anyone is their budget. Let us have a detailed look at the benefits of email marketing.

If you are looking for one of the best email marketing campaign tools then we would recommend you to go with Mailshake. Sujan Patel one of the top digital marketers is the co-founder Mailshake, providing the best email templates and personalized email campaigns.

latest email marketing trends

COST

Latest mail marketing trends are pocket-friendly. You can do it for yourself by collecting all the required emails of customers and then send them. It costs nothing when compared to other forms of marketing. Even if you hire a marketing agency, this will not cost you a fortune.

HIGH SUCCESS RATE

You can quickly achieve a high success rate as emails can be targeting specifically to ideal customers. Without much investment, you can soon get back the expected results. The only thing you should keep in mind is how you play the trick.

FLEXIBILITY

You can send a bulk of emails at a go, or you can individually send to an ideal customer. However you do, you are flexible to reach out to the customers. You can send emails to a group of present customers and also a group of emails for previous customers too.

Latest trends in email marketing in 2019

Below we mention some of the best and latest email marketing that is coming up in the year 2019:

  1. Keep it simple
  2. Email interactivity
  3. Keep it fun with Visuals
  4. Use a Genuine and conservative content
  5. Chatbot

top email marketing

KEEP IT SIMPLE

The first and foremost thing you should keep in mind is, make it simple and clear. As many of the people who use email, always look for reliable content and often feel as personalized receive emails. You have to choose the content in such a manner that they feel safe and their data is being used in the wrong way.

EMAIL INTERACTIVITY

A lot of people are interested in following their favorite brands and want to interact with them. You can make it interesting through interactive email marketing.

Where you can pop out few questions for the customers, let them answer, make sure you need to give proper options on how they feel about your brand, few suggestions to improve their services and many other such things.

KEEP IT FUN WITH VISUALS

You can always include artistic images, graphical representations, funny captions to grab the attention of the customers. There is no doubt that email marketing the traditional way of email marketing trends but still people look upon few eye-catchy illustrations to create interest in them. Visualization always attracts the customers, and make them click on the email and then read the content what you want them to see.

USE A GENUINE AND CONSERVATIVE CONTENT

Still, there are many small-scale industries and self-employed team where they always opt for the safe options. Let the tone of the email marketing be genuine and follow the conservative sound thereby, gaining confidence in your marketing strategies and also your customers.

CHATBOT

The chatbots have been around for quite a sometime. These provide significant value to your users and your company.
Your users will have a seeming hands-on agent at their fingertips. You, on the other hand, can create a richer experience for the user. This is the best way email marketing trend which when appropriately followed gives you the best outcome. You can impress customers as chatbots can always have 24/7 support.

Use of AI in email marketing

These days AI or Artificial Intelligence is everywhere, especially on social media platforms. There are many advantages of AI one cannot ignore. AI is making the email marketing more personalized. However, you can use this feature to send emails to a group of already existing customers. AI is also making news in Segmentation.

In layman’s language, we can say that segmentation is a simple process where AI segments the previous customers and existing customers and new customers and automatically sends emails. This makes your work much more straightforward. This is almost Iend of 2018, and there are many latest email marketing trending, there is no doubt that 2019 will be the year for Artificial Intelligence.

email marketing

There are many uses of AI in email marketing too. AI quantifies, optimizes and then generates the information required. AI has a peculiar feature to automate the ideal time for each subscriber depending on their engagement time on your website. Customers will feel inspired to click on the email you sent.

AI can be helpful in sending the emails promptly without wasting much of your time. Considering the work mode, lifestyles of your customers, you cannot send email according to their time, and then AI will come to rescue by targeting all the customers at a specified time.

Conclusion

Email marketing continues to be the most powerful and reliable source for any e-commerce business today. By following these simple yet effective email marketing trends, you will see the visible results. Your traffic will boost up, and you will be able to attract many visitors.

Apart from these email marketing trends, you can also use other social media platforms to attract visitors. User security is crucial, keeping in mind the same the companies should secure the user data information on the social media platforms, most people are switching back to this traditional email marketing trends and will continue to be at the top in latest email marketing trends for coming 2019.

You have any ideas to share?

Feel free to share your views!

Simple SEO Techniques 2019: Grow your Organic traffic Quickly

The world’s most loved and used browser is Google, it keeps on changing every year, and the technique keeps on improving. The search engines in this way become more intelligent and user-friendly. The latest SEO techniques 2019 in the path in which the webmasters keep their traffic intact to their work.

These new methods will help the companies to beat their competitors. It is already December which means we are approaching towards the end of 2018. All the top SEO techniques 2019, have already come up.

So, we have listed out the top SEO techniques 2019 below that will make the companies competitive and stand in this throat cut competition.

What are Featured Snippets?

Whenever a user asks some question and searches something in the Google. The search result shows the results with a featured snippet block in the search engine result page. This block contains the summary of the content or the website that is present in the link.

The content we can extract from the webpage with the page title and the URL. Below is the image of the featured image:

featured snippet

The description above the headline is the featured snippet or question below that there is the gist about the topic with a link.

How is rich snippet important for SEO?

An excellent way to stand out in the crowd is by using the rich snippets. The rich snippets decrease your competition in the Search Engine Ranking Page.

To display all these rich snippets in the search ranking page, you need to add the microformats known to be structured data. These structured data usually increases the organic visibility of your site and increase the visibility.

There are a lot of myths about the featured and rich snippets that we should consider:

  • A schema is not at all mandatory for Rich and featured snippets.
  • Google lists out all the contents that have bullet points, while others prefer paragraphs.
  • Google even considers the contents in tables.
  • On, an average, a content with bullet points is likely to be ranked by Google 27.8% which is better than paragraphs.
  • The suggested words for a paragraph is 100 words more than that decrease the people interests.
  • A sentence containing not more than 20 words is evident.

What is SERP? And What does SERP stand in SEO?

SERP means Search Engine Result Page whenever a viewer searches something in the Google with a particular keyword. Then the viewer lands up in a page that is known as the SERP or the Search Engine Result Page.

It is essential for every search, and the companies always fight to rank their website on the first page. You take a quick look at the SERPs search page below:

Search Engine ranking page

The image above is the search page when we enter any keyword or start to search the topic “Softscript Solutions”. Then Google will take you to the webpage, and you can find a lot of results. First, you will see all the paid search results after which you will find the organic results. Here you have to make your website to rank higher by including all the critical SEO techniques 2019. While in this the most crucial is the keywords.

SERP is essential for the companies so as the SEO techniques. Both are linked with each other if you have an excellent SEO service for your website then you will rank high in the search engine ranking page.

What are the top SEO techniques you should watch in 2019?

SEO techniques are fundamental and keep on changing for the year 2019 we listed out some of the essential SEO techniques 2019 in 2019. Have a look at it below:

  1. Linguistic SEO.
  2. Knowledge Panel.
  3. Rankbrain SEO.
  4. Voice Search.
  5. Speakable Schema.
  6. Blockchain.
  7. Content Curation.
  8. Optimizing User Experience.
  9. Mobile Optimization.
  10. Google Lighthouse.

LINGUISTIC SEO

Customizing every AD has become the new digital marketing and SEO techniques. A lot of people receives linguistic AD. According to the surveys, 95% of the Indians look out for the AD or shows based on native language.

In India, a lot of e-commerce companies are paying attention to regional languages such as SEO in Hindi or SEO Telugu.

This is an excellent move by the companies because targeting people from every region will give an immense result. For any ADs, website, content SEO techniques 2019 is essential. Not just that in India companies have started targeting other major languages talked all over the world.

The usage of the regional language for brand promotion in digital platform willing will increase to 70% within the coming four years. According to this the SEO management for language AD and post are rapidly growing. Below you can check an image of the linguistic AD. This is the Ad of Amazon in Espanol.

Linguistic ADs

Source: Amazon.com

We can expect that the use of linguistic ADs will be increasing every year with the increasing demand of the user towards the native language.

KNOWLEDGE PANEL

Knowledge panel is critical for all the companies to show what they are up to in business in Google. So when people search for a particular activity on Google. All the information about the company is on the right side of the search results.

The whole details on the right-hand side of the Google search page are known as the Knowledge Panel. Below you can see the knowledge panel of the digital marketing agency Softscript Solutions.

knowledge panel

knowledge panel

Knowledge Panels are essential because you can see above all the type of information that it gives- the opening time, ratings, reviews. Whenever a viewer sees this, they get a brief idea about the shop. If they get all the information, then there is 100% chance that people will visit the website and even the place. It is one of the essential SEO techniques 2019 that people are using a lot of time.

RANKBRAIN SEO

In the year 2015, Google has introduced a new algorithm which encourages self-learning known as Rankbrain SEO techniques 2019. Since then AI or artificial intelligence has come to action in digital marketing.

Majorly involved in answering the unexpected search query that has never asked.

rankbrain

Source: Gray Cell Tech

Two thousand nineteen is the year where new advancement will take place. We can get more development in the Rankbrain SEO or the artificial intelligence in digital media or SEO. This is very crucial as the Rankbrain SEO techniques 2019 constitutes 15% of the search results.

The Rankbrain SEO is developing a lot by every passing year and the search results that are also improving. Google these days has become very much flexible to answer the much-complicated questions. So, we expect that the in the year 2019 the artificial intelligence in Rankbrain SEO techniques 2019 grow more flexible and understand the human being much better.

VOICE SEARCH

We start our latest SEO techniques 2019 with Voice Search, it is gaining hype, and a lot of people are using the Voice Search.

alexa voice search

The surveys were done by Google earlier in the year 2014; it revealed that 40% of internet users use the voice-controlled web search.

However, this statistics for the teenagers is 50% which is 10% more than the rest of the people. Most of the people in Google make the search using Voice Search every two people out of 5 are searching using Voice Search.

The most famous voice search devices are Amazon Alexa, Siri for iOS, Ok Google! For Android.  You can these days find most of the people are having the Amazon Alexa and Google home in their offices or home. People are doing searches using these voice search devices, and it will increase gradually.

voice search

Future of Voice search is very bright. Making the computers able to answer every question asked by the user is the future of SEO techniques and digital marketing. Due to the massive usage of the smart home devices and all the digital answering devices, the future of voice search is enormous. The usage of the voice search will increase a lot in the year 2019, and people will more frequently use this device.

SPEAKABLE SCHEMA

The Speakable schema markup when are included in the blog content it will help the Google to identify the suitable content which is best in case of audit playback using the TTS or the text- to- speech.

Whenever a user asks for a particular article to the voice assistant such as Amazon Alexa or Google Home, then it lists out the top three contents based on the keywords used and optimization done.

After this, it sends the source of the article or the full article with URL to the user. Therefore, all the website page who want to rank high are recommended to have structured data and proper SEO management. With the help of which Google can easily spot them on the top.

The technology is only going to advance, and more precise form of the speakable schema is expected to launch which will give more accurate and relevant results according to what users want.

BLOCKCHAIN

The most challenging SEO techniques 2019 that take time for the people to grasp is Blockchain. Instead, it is expected to be a massive hype and revolutionary in the coming few years.

The incorruptible unit of currency like the bitcoins and the other cryptocurrencies: Blockchain is the only pathway which allows these kinds of transactions to take place smoothly.

blockchain seo

In a few industries, people usually get frightened of the word Blockchain, because blockchain is very transparent this may hurt the middleman or the salesperson. Here, both the customers and the corporation or the company are on the same level.

Once, the internet gets decentralized it allows the transaction and the information to the public. However, all this information is secure, flexible on behave of all the parties.

Google is the middleman for these type of transactions however even Google doesn’t have all the power and authority as they usually have, and Google cannot interfere much. Instead, Google has taken a considerable revenue to not interfere much and for all these transactions.

blockchain seo technique

In Blockchain the identity and the security of the customers are kept secure. That’s why we hope to see the people and the companies using the Blockchain as it will reduce the click fraud. As more than half of the traffic to the website or the companies are using the clicks.

The exact effect of the Blockchain in SEO trends 2019 is not yet precisely known, but all the enthusiastic webmasters are already doing a lot of research upon it. We hope to get more news about it in 2019 and get the best results.

CONTENT CURATION

For every website or a digital marketer, content is crucial that is why “Content is the King.” The reason why content is the significant aspect in digital marketing or for a website because whenever people come to your site the first glance, they watch in the site is the content.

However, people always want to know more about your services. So, here the content becomes very crucial as you have to convince the reader and make them stay at your site for a much longer time.

content curation

Whenever a user does a Google search, they usually want to find something that will satisfy their need and should accomplish their task. Further, when you start considering the user’s search result into account.

That is when you will eventually land up preparing the best content concentrating according to the audience requirement. It is essential because the internet is already flooded with the contents, customizing the content according to the user’s need will bring you more audiences.

OPTIMIZING USER EXPERIENCE

A User intent website is an essential thing to keep in mind because it can make or break the business. So, it is about including all the vital keywords as relevant content can drag the attention of the users to your website.

It is essential to optimize user experience because this thing will make the users stay at your site.

These all things will bring you the desired searches results from some audiences. All those companies who are want to make it big in the market will make their website a smooth and customer-centric site.

user experience

This means that a website which is: smooth to access, designs are intuitive, personalized content, very less page loading time, with no technical glitches will bring you the best result. Whenever a user is searching for a keyword related to your business, it becomes essential to rank higher, and Google should find you easily.

To accomplish this Search Engine Optimization is very important. People and the companies these days know more about the SEO and optimization. Hence, the competition is gradually increasing a lot. So, it becomes crucial to have an optimized user experience.

MOBILE OPTIMIZATION

Search results in mobile phones are increasing a lot since the smartphones are taking down the market. The number of searches is done using Mobile phones only.

mobile optimization

This makes sense because mobiles are small, and are portable can be taken everywhere, and it even has internet so people where ever they may be can check the internet using these devices.

However, 2019 is the Google mobile first index year. Therefore, everyone should prepare themselves well, or else you are not you will be wiped out by all other websites and companies. With the first ever mobile indexing by Google. It will start checking all the content in the mobile version and place your content and the website eventually in the SERPs.

Google plays very practically here, by eliminating all the weak links and the traditional ones just keeping the fresh and the trending links.

Initially, Google used to include the desktop contents previously and kept that thing in priority. While these may contain some weak links which usually drag you down in the mobile search results. Once the mobile indexing starts as the priority the problem of the weak links and the traditional content to aspected to be solved permanently.

mobile optimization

Not just that even the poor loading version in the desktop and the laptop is thought to resolve completely. We have this new mobile optimization for the Search Engine Result Page will get best and tremendous results.

Mobile optimization is not just the work of one man; it involves the other important aspect known to be Google Lighthouse. Usually, it provides the breakdown of a particular webpage about how fastly a page loads or to understand what is the page speed. By using this tool, you can get a whole performance report of the webpage.

GOOGLE LIGHTHOUSE

You can download the tool for Google Lighthouse from here. Not just from here, there are various other sites from where you can download like for Github lighthouse you can download it from here. Then for Google Chrome user, you can download it from here.

Below you can see the performance of a webpage; it gives a complete report of the webpage.

Google lighthouse

It includes everything like performance, SEO, following applications, Accessibility, best practices all these are the main points considered.

Google lighthouse

 

Google lighthouse

You just to have to download the extension from any of the above-mentioned sites, then you have to add it to the browser. That’s it you are good to go, click on the icon present on your browser. Each time you want to check the page speed of any website.

Google lighthouse

 

What are the SEO techniques for different sectors?

REAL ESTATE

Every passing year the real estate business is going a lot. The people all over the world are getting more digitized and depending upon the digital platform for most of the thing. If they want to buy something first, they take reference of the digital platform to check the place or the company.

As real estate is growing, there are a lot of companies that are coming up. So, it becomes vital to have an excellent website with all the services included. It should most importantly it should be SEO optimized website so that it ranks high in the search results.

real estate seo

Your Website should be Mobile optimized as Google give priority to mobile view than the desktop view due to the increased mobile users. The mobile usage in the year 2019 will increase 20 times more so it is crucial that your website should be mobile optimized. Moreover, Google is giving a free trial for the real estate businesspersons to check whether their site is mobile friendly or not.

Not just mobile optimization use social media to attract customers and increase your engagement. Social media is a digital site where people usually spend a lot of time. Having an active social media site adds more viewers and customers to your list.

To make more customers use more SEO keywords like the long tail keywords and the relevant keywords which people are using a lot. All these things are fundamental. So this is the time when you have to get concerned about the market scenario and start adopting the new techniques.

E-COMMERCE

We know that the SEO techniques and digital marketing are becoming a vast ocean to dive in. However, if your business whether it is online or offline we should be ready to adopt all the new techniques that are coming up.

While coming to e-commerce SEO techniques 2019 that is essential is the user experience that should be taken care a lot. User experience is influencing a lot on the SEO techniques of e-commerce.

e-commerce seo

Source: Amazon.com

When we come to SEO techniques and E-commerce services, the website security is an essential thing to be taken care of that depends on the Website and the hosting providers. Most of the sites these days have HTTPs which means that the website is secure and you can share any sensitive information in here.

Another important factor is building your brand and improving the conversions is the best part of the SEO. Conversions are the those who put money in your bank account. You can get these conversions only through different channels such as social media, Google searches which gives you the viewers whom you have to convert them to customers. These involve the new SEO techniques 2019.

HEALTHCARE

Social Media has become a main stop for all the type of business promotion. If a company is there, then it has become necessary that it should be in the social media sites.

With the help of Facebook and LinkedIn, we can say that the Healthcare industry is climbing up the SEO rankings. To stand out and rank much higher in the Search Engine Ranking Pages or SERPs a healthcare service must be present in the social media. You can upload video, give tips, offers, etc. in the Social media sites.

healthcare seo

Source: dignity hospital

However, a website is essential for any business it may be. Maintain a blog page and always maintain the blog page, keep on writing contents that will help the people and answer the questions that they have in their mind.

This will bring a direct conversation between you and the followers. If you maintain a good rapport with the viewers then if they have any health issue they will eventually turn up to you.

Keynotes

So, all these are some of the critical things that people and companies should incorporate in the business. All these top SEO techniques will come to action very soon in the year 2019.

We hope you liked the article, SEO is a vast concept with a lot to understand. Eventually, at the end of 24 hours, any company aims to rank higher in the Google SERP and gain a lot of audiences.

If you have any doubt or trouble in understanding all these techniques in your business. You can freely contact us whenever you want we will be pleased to help you. You can easily make us know about your issue through comments or emails.

Hope you enjoyed reading it!

How Digital Marketing Strategies Develop a Strong Marketing Plan?

How Digital Marketing Strategies Develop a Strong Marketing Plan?

The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.

How do I start a career in digital marketing?

First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.

If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.

Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.

Coursera digital marketing strategy

Source: Coursera

Simplilearn

Source: simplilearn

udemy

Source: Udemy

All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.

As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.

Google AdWords certificate

Source: Google

What are the types of digital marketing?

SMM

Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.

It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.

SEO

Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.

There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.

SEM

SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.

In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.

CONTENT MARKETING

When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.

To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.

PPC

As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD

EMAIL MARKETING

If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.

It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.

AFFILIATE MARKETING

Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.

What skills do you need for digital marketing?

If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.

TRENDING TOPICS

The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.

CREATIVITY

To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.

DEEPER KNOWLEDGE

In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.

EXECUTION AND ANALYZING

Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.

Does digital marketing pay well?

digital marketing jobs

Source: LinkedIn

Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.

digital marketing strategy

Source: Statista

As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.

The following are the jobs in Digital marketing sector with the salaries.

  • Content marketer – 1.2 LPA-12 LPA
  • SEO- 1.8 LPA to 24 LPA
  • Digital marketing executive- 3.5 LPA to 24 LPA
  • SEM- 1.8 LPA to 18 LPA
  • Digital marketing manager – 4.2 LPA to 18 LPA
  • Social Media Marketing Expert- 4 LPA to 4.5 LPA
  • Digital marketer- 4.5 LPA to 12 LPA
  • Analytics- 6.5 LPA to 10 LPA

All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.

How do you create a digital strategy?

Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.

KNOW YOUR GOALS

Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.

HAVE A CONTENT STRATEGY

According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.

MAINTAIN A CALENDAR

Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.

 KNOW YOUR CHANNEL

For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.

Keynotes

So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.

If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.

How do I get certified in Google AdWords Certification?

How do I get certified in Google AdWords Certification?

For every person who wants to be in the digital marketing sector, Google AdWords Certification is the very crucial thing that every Digital marketer should take it. The question that most of the time everyone gets: Whether to receive the Google AdWords certification or not? Not only this people even get confused that if they are taking the AdWords certification will be useful if accepted or not?  It is an essential credential for the individual as it is the standardized ways using this one can prove their level of knowledge, and understanding in the particular area.

What is Google AdWords Certification?

Google AdWords is a certification program which people opt or want to get certified. Usually, Google conducts a test in which it identifies the marketers in the internet platform and verifies them to be the experts in online advertising. If a person passes two Google AdWord exam, then he/ she will be provided with a personalized Google Certificate, and you get the official entry to Google AdWords Public profile page.

Similar, to other Google products which got evolved with time in the same way Google AdWords Certification is also developing gradually with time.

The Google certification program is a standalone program, and some of the certifications in earlier time you had to appear it by paying some amount but now it is not required all the certifications are free. This was a massive change in the Google AdWords partners program. It may be somewhat confusing for the new users or the students who have just stepped in the Google Ads certification. As this is available exclusively at the GoogleAdWords Partners site, so it becomes a bit tricky and confusing for all those who are new to Google Ads. However, it is easy for those people who are already present in the Google Ads.

google adword certification

Still, now the Certification works same as that it used to work before a few years back. The Google certification has become one of the primary requirement that every company looks for; even the entry-level jobs require the Certification it has become one of the condition.

Google AdWords actual gives the base level knowledge upon a topic. Having a subject matter exposure on an issue that you will get only by clearing the Google certification as it is much more precise than the usual things that you learn from the textbook because Google can tell about itself and give you more in-depth knowledge about itself than anyone else.

Overview of Google AdWords Certification

The Google Certification is only earned by those who are capable enough and can clear the Google-certified exam. An exam is not so easy only some people can make it who have that knowledge about the subject and are experts in it now and then it merely proves it that you became expert just by qualifying the test. Google certifying means setting a bar between all the people who want a chance to participate, if you have the certification it will help you in standing out in the whole crowd which provides you with much importance.

In the beginning, Google Certification was named Google Advertising Professionals. Then in the year 2010 AdWords program name was changed and called as Google AdWords Certification here some changes in the program were made. In 2013 the AdWords program was renamed once again and called as Google AdWords Partners, this name was also not stable for a much longer time at present Google Certification is known as Google Ads.

The Google Ads brought three new brands with which you can work those are the Google Ads, Google Ad Manager, and Google Marketing platform. All these three everytime double checks all the tasks done by the previous one.

The Google AdWords Certification Courses:

AdWords Fundamental exam- This includes everything that is basic and essential like the campaign management and optimization

There are few other exams also which test your creating, managing, marketing, optimizing tactics, especially for the advertisement campaigns.

  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Video Advertising.
google adword percentage

Source: Google

The passing score in Google AdWords is 80% which means until you 80% you have to appear the exam again and again to gain the certificate. However, the Good here is that you can perform the exam with a gap of 24hours from the previous review.

How to open a Google AdWords Account?

The most crucial and foremost thing is to create an account. The account you create will contain all the details of the exams that you have completed or pending to appear. You have to give the features like the email id for login, password just these two are the required details for account creating.

Google adword certificate

Source: Google

Voila! Your account is activated.

Then you will get policies and privacy pages by the Google Ads, which you have to check in then you find another terms and condition after accepting both the systems. You are redirected to the Google Ads page you can see multiple certification programs as shown below. You can choose any one of the programs in which you want certification.

google adword study guide

Source: Google

google adword study guide

Source: Google

Being a digital marketer, I went forward with Google Ads, where you can find the other sub-groups in Google Ads Certification courses which shown below:

  • Digital sales
  • Google Ads display
  • Google Ads mobile
  • Google Ads search
  • Google Ads video
  • Google Ads shopping
  • Programmatic
Google AdWord topic

Source: Google

When you click on any of the course, you can find more than one certification program which you have open and study one after one. The hard part here is in one certification program there will be various modules which you have read carefully understand and then proceed to next.

digital certification

Source: Google

After completion of the whole course, you have to appear for the Google AdWords certification.

AdWord modules

Source: Google

Just like the above image, you will have several modules which you have to complete, and then you have to appear for the Google AdWords certification exam.

Google AdWords Certification Study Guide

The most crucial question that comes in every person’s mind while appearing for the certification is “How do I prepare for the Google Ads Certification?” and what is Google Adwords Certification Study guide that we should follow? The answer to both these questions is below:

STEP- 1

There is no external references and books are required if you are completing all the modules in the right way and not just skipping it and directly heading to AdWords exam. Everything that you read in the modules is significant and helps you a lot for your long run. It is better to take your time and read it concentrating on every single thing and answer all the questions asked in between all these things.

STEP- 2

Read all the study guide of Google you will get detailed knowledge about each and everything that is there in the advertising world. If you have the working knowledge before this, it is always recommended to read the guidelines and brush up all the things before going to take the test. These study guides are beneficial for everyone including the beginners and the advanced. So, read the study guide thoroughly.

STEP-3

Make your notes and don’t even depend on the other person’s records. This will help you have a better grip and knowledge about each topic. Also, try to prepare a cheat sheet which you can revise it at the time of the exam. Write down all the essential tips and tricks, formulas, alternative methods, etc. that are important at the time of the review. Not just this try to practice it as much as possible all the things and get a deep thought inside the tips and tricks which you are using.

STEP-4

Always make a habit of talking to all the experienced people or all those who are already in the same field and have already given the exam. Try to join as much forum as possible like the Google AdWords community, Quora, Reddit, etc. Join all those sites where you can find these experienced people and try to strick a conversation with them to know more and in-depth about digital marketing and Google AdWords.

STEP- 5

Invest most of the time preparing for the test, and take the Google Ads Practice test. This will help you a lot in increasing the speed while you appear the exam. However, you may not be able to find the practice tests in Google Ads page but some if the Third party websites provide these practice test which you can avail and prepare well. The third-party site such as Scribd and Udemy these two website offers some of the best practice tests for the Google AdWords certification.

google adword certificate

Source: Quora

Follow all these steps and prepare yourself well enough for the exam. Appear the exam as it free of cost; previously it used to charge something now all the certifications are entirely free. After you appeared the exam and didn’t make it don’t get sad because you have to wait for 24 hours and again you can perform the test.

If you have qualified the test then you will receive the certificate from Google which will remain in your Google AdWords account, you can take a look at it whenever you want. However, the harass fact is it is valid only for a year. The certificate may be adequate for just a year, but the knowledge you gain is for your whole life.