With the start of the new year, all the digital marketers and all those who are in the digital marketing would be eager to know about the latest and best digital marketing tools, which will give the best services. People want to know all those digital marketing tools which they can get free, or can ease their work and will be helpful in all the way possible.
To make your work easy and straightforward, we present you all the tools related to digital marketing. We even include all those digital marketing tools which are free and also all those which have a price tag on them. To know all the digital marketing tools read the complete article.
Survey scratching or the survey development sites are significant for any of the Digital marketing business. All these digital marketing tools that we are going to mention will deliver you the best and proper survey information.
Survey monkey is Online based survey development software; you have to log in to the Survey Monkey, after registering you will get an option that will say “Let’s create your first survey.” There you can find two opportunities in a single form, you have to give the Survey name, and in the second option, you have to choose the category. Then you have to go to create a survey that’s it you are ready with the study required.
It provides a seven days free trial period after which you have to subscribe to Survey Monkey for more Data survey.
The another Data survey tool which we mostly prefer is the Survey Gizzmo, it also a paid data collecting digital marketing tools, however, it is giving a trial period for the three surveys only. You have to log in, and that’s it you very good to go.
It is also one of the tops used digital marketing tools which are used for the Surveying the data. However, it is an excellent and moreover free digital marketing tools. You have to go to the Question pro link and register it and voila you can start.
It is also one of the best digital marketing tools for data scratching and getting surveys. You have to go to the link of Get Feedback and log in with the details that are it; you are good to go you can use the best digital marketing tools now with ease. It is also not free it has some price it is just for free for seven days.
This is one of the best Survey and data findings digital marketing tools; it is good to go for any digital marketer. Similar to other digital marketing tools you have to log in to Survey Sparrow and enter all the details mentioned and you will get your desired data. However it is giving three trial period, and later, you have to subscribe.
For the Graphic designer or web designers, the new trends in web designing are significant. There are new and the latest digital marketing tools available which are best for the web designers.
This digital marketing tool is used by most of the graphic designers and people are using this a lot. Canva is one of the best digital marketing tools for the graphic designers; you have to log in and start using this best digital marketing tools it is best because you can use some of the templates for free and for the pro digital marketing tools you have to upgrade the tool.
Regarded to be the best digital marketing tools for the designers, with new templates. Easel digital marketing tools are also not free it is also having a price tag however don’t be sad because it is giving some of the templates for free. Templates are essential for any of the designers you can find new and useful templates for the work.
This is the best digital marketing tools for designers, available in the market. Piktochart contains a lot of templates for free, and you can utilize it all the way you want with full access. But you may be disappointed with one thing that only some of the templates will be free for you for the rest templates you have to upgrade the version or subscribe to Piktochart.
Snappa as the name is trendy and catchy so does the software, you can log in here for free. If you are free users, you can get access to 5000 new templates with 600,000 plus new HD images and the graphics. However, for the higher version, you can upgrade to more new features by subscribing.
You can make infographics, videos, edit images get all the best images and the templates here. Pixelmator is perfect for video creations. However, this fantastic application cost USD 39.99. But will fall in love if you start using it, while you can even avail the free trial of this software.
Our last but not the least, but a most preferred digital marketing tool for the graphic designers is the Pixlr. It is best with all the fantastic templates and giving access to the natural process of login and start using. While this free to use with new fonts and all new graphics and the latest changing web designs.
Reaching the customers is a crucial thing, email marketing strategies, and email marketing are the best way to reach everyone. Personalizing the emails and sending to the customers draws you more customers.
Right Inbox is a tremendously powerful tool to ease your workflow, and more than 250,000 professionals use it every day to increase their email productivity. This Chrome extension supercharges your Gmail usage with four powerful features, one of which is email scheduling, which is super helpful for startups that work in different time zones. Once you schedule the email, the tool will automatically send your emails at the appropriate time for the timezones you’re working with.
You get a seven days free trial for the Anyleads email outreach or the email marketing software. After the usage of 7 days, you have to subscribe which is $99 per month. But! $99 a month you get unlimited facilities, you can do unlimited campaigns, drip campaigns, universal senders, infinite teammates and all. All worth for just $99 buck.
It is also the best digital marketing tools you can use for planning your email marketing strategies. I personally like Reply Up tool a lot, you can have a Google extension and start using it whenever you want, but before adding you have to know that it is also a paid digital marketing tool while you will get a 14 day free trial period. After that, you can subscribe to use this digital marketing tool and get unlimited access to your emails.
Gmail mail merge or GMass, with the help of this digital marketing tools you can send all the mails to your customers inside or using the Gmail account. You can avail auto followup, and include GMass in the footer and have an unlimited usage to it only if you subscribe to this mindblowing digital marketing tools.
If you think of one the leading and top-rated Customer Relationship Management with advancements the first name that pops up in ZOHO. This digital marketing tools or the software is providing fantastic customer relationship management (CRM) services. That will help you a lot in your work.
If you search for the CRM services then the top company name that the Google Show is the Salesforce. It is a large platform, and a lot of services are available here, you have to choose which one fits better for your work and opt for it.
This is the best CRM service provider for real estate people. Contactually is based mainly for the real estate people because the real estate people explore less, so it gives them the chance to get this digital marketing tools and use for their Customer Relationship Management. Not the CRM, the real estate people, require a lot more for their business such as digital marketing, content marketing in the real estate sector, soon.
Keyword Rank Tracking
Knowing the rank of the keyword is very important. To know which position you can make up to and what is the ranking of the keywords go through the all the SEO keywords tools.
This digital marketing tools is recommended by a lot of top digital marketing companies and content developers. You get access to competitors list, can have unlimited users, can get domain ranking, can know you rankings at different times, SERP history and all the advanced keywords. Nevertheless, Accu Ranker tool is not free it is just giving a 14 trial period after which you have to buy the digital marketing tools.
This is a very excellent tool for Digital marketing companies. Rank Tracker gives all those features which a standard and primary Keyword tracker should contain. While the Trial period in case of this digital marketing tools is ten days, after which you can find various other packages that you can take according to your requirement, and it includes API checking, white label, sub-users and all. Try according to your need because a lot of options are available.
Just like the all other Keyword ranking tools Agency Analytics also offers you 14 day trial period, but you can see this as a digital marketing tools which include all smaller digital marketing tools inside it for various purposes such as brand reports, keywords, access to integration, unlimited log in for the staff and the clients.
Rank tracking, competitive analysis, site auditing, monitoring backlinks and so on all these types of required services are provided nicely by this digital marketing tools Rank watch. It is providing all these services at a certain price, so we don’t get all these fantastic services for free.
Get a free trial for this and know about this digital marketing tools much deeper. By using the Authority lab tool, you can get access to keywords, Local tracking, unlimited domains, Daily updates, and reports. You can avail any of your choicest packages and can enjoy this digital marketing tools and all the digital marketing services.
With a total of 30 days, free trial period this digital marketing tools are called as one of the smart Rank trackers. Microsite Masters tool provides you all the keyword, access to unlimited URLs, ROI tracking, daily ranking and so on. Isn’t it the best? Then go and grab it.
If you are searching for simple SEO software, then this is it, with a 30 day trial period where you didn’t require to provide your card details. Wordtail gives you one the most required rank effortlessly tracking information with the best SEO techniques.
Search Engine Ranking Page is normally knowns as SERP, but here it is a digital marketing tools. In Serp tool you can know the daily ranking data, mobile, desktop and tablet ranking, search results until 250th position and lots more. But everything has a price tag which you have to fulfill to avail it.
Free photographs are best to use when you are working on an online platform. Not like the earlier days nowadays all the free stock images are of very high definition and these days the new form of image formats have come to the Webp images. For more free stock follow the below digital marketing tools.
This tool is the most used tool by all the content creators, email marketers, digital marketers out there. Shutterstock is the most genuine place to find all the stock images or free images in any topic that you want. Here comes a “But!” that this Photography tool is not at all for free you have to subscribe to get access to all the images.
All the fantastic images related to everything that you are looking for that too with the best and most excellent images quality is the Adobe Stock. However, unfortunately, you have to subscribe to Adobe Stock to get all these images.
This site is stocked with all the beautiful pictures taken by the experienced and top photographers. Models are available for free but only sure for rest images you have to subscribe as a member to iStock.
One of the Photography tool where you get a 7-day trial to check all the images. Bigstock Photos is enormous because it also contains the Bigstock Videos. Yaa! You heard it right free video in the seven day trial period. After which you have to subscribe to it, I hope you will love it a lot.
I love this tool because it is free. Yaa! Pixabay is the free tool which will offer you all the images that you want for free and that too all are the high quality and high-resolution images. Best for anyone in the digital marketing field which requires models on a daily basis.
Yet! Another my favorite and free image stock tool is Pexels. Here, the best thing is you get all the right images with the photographers’ name, and you can even upload your images in this medium.
Here, comes the third free stock images tool in the online or the digital media that is the Unsplash. It is such a kind of tool where you can find all the images related to anything that you are looking for all the images are in this one site.
The analytics are essential it lets you measure all your advertising ROI, also track your social media campaigns and all application. Below mentioned are some the best Visitor analytics tools that include all the latest social media trends.
You can get all the insights that only Google can provide you. Google Marketing is an ultimate tool which will give you the accurate results. With the help of this, you can connect to your results and draw the necessary data that will help you in work. You can start it for free and utilize it accordingly in Google Analytics.
The real-time web analytics got a brand name known to as the Clicky. You will get all your results about anything it may be just in second just by clicking on the Clicky tool. Well! This free of cost, so use this tool generously.
You can enjoy here the full-on benefits of the Web analytics and the CRO or the Conversion rate Optimization. In Matomo, you will find all these things in one place without brainstorming for other sites. You will get a 30 day free trial period after which have to subscribe to Matomo to enjoy it the most.
With all the real-time Web analytics you can understand all the things that are mentioned in this tool. Get Gauges helps you to concentrate only on specific statistics which is very important for you and your digital marketing agency. Well, you have to sign in for the free trial followed by the subscription.
You will get a full on or the 360-degree view from the online and the offline channels in Fox Metrics. However, for the social media management you can add as many social media sites as possible there is no limitation. While the one option to avail is to buy the subscription, there is no possibility to avail a free trial period.
Here, you will get all the Group insights, Reporting, and all the data archives, and will have optimized publishing. Grytics tools are best for the Facebook marketing management it will provide all the Group analytics. You can get the free 14 trial period after which you can subscribe to Grytics.
To have an end, to end customer journey analytics chose the Woopra platform. You will get a more in-depth integration report, user journey tracking, full data retention and so on. However, you can avail it for free and also paid versions to get more details.
The tool is providing you all the genuine and real-time data insights. Adobe Analytics is a very trusted brand used by users for an extended period and giving the customers oriented results. You will get here all the real-time insights, analytics and all the data you want to know.
Best Digital Marketing Tools for Social MediaManagement
In digital marketing, the most important and the crucial thing in Digital marketing field is Social media management or the Social media metrics. There are a lot of tools you can find in the online platform but below are some which are best according to us.
The Social media management site Mobile Monkey is one of the best if you are looking for a Facebook Chat Builder. It helps you to get more Return on Investment than the Likes on your Facebook Ads. Grow your Facebook contact which will ultimately increase your leads and sales.
This Link Pot is a wonderful tool, for Instagram Marketing. You can generate a lot of leads just by using this tool. It’s just been some days from the period it was released and people have already become crazy for it.
The best Social media management tool that helps you establish a more significant and deeper bond with your users. Sprout Social also helps you to form a stronger relationship with your users and increase the social media engagements similarly. You can explore this wonderful tool by taking up the free trial later you can subscribe for more details.
Another Social media management tool that will help you know what your users want and will help you gain the user’s trust and act accordingly. Kenshoo is one of the best and renowned tool and can be called all in one Social media tool. If you want to avail this, you can request for a free demo.
This is a one-stop solution that will solve your all social media problems. Slack Social enhanced your social media metrics and engagement with increasing the audience base. It is one of the best options because you get here both the free option for the general usage or can avail the pro options for the extra usage.
Starting from finding all the prospectus to serving the customers Hootsuite handles everything just like a pro. You can do and go that extra step with Hootsuite and its services. Eventually, you can have its 30 days free trial which will surely gain your trust upon it after which you can buy the tool and use it for the long run.
You can save your valuable time by opting the Buffer tool for all your social media management campaigns. It makes the process of the social media marketing strategies making, optimizing, and posting very easy and can be managed in one platform. First, you can start with a free trial period and then go the paid membership.
It is the best place where you can get all your social media sites to get connected and all your devices start talking with each other in the IFTTT tool. You will find some of the favorite and the best pairings using the IFTTT tool. Try this tool today to get the best combination of social media and most importantly the result.
This is the best social media productivity channel that will provide you with tremendous results. All your social media sites such as Facebook, Twitter, Tumblr, Instagram and all those sites which you want to get into will be easily optimized by the Social Oomph. All you have to do is update the time and the topics.
This is an Amazing tool, in Tweet deck you have to schedule all your tweets and then optimize it according to the time. Voila! you go well because you will see all your tweets would be posted on the online site according to your interest. This Tool is free of cost the most fantastic news.
The name given is very thoughtful because here Later Bros means you have to optimize the tool and can save all the tweets for Twitter and posts for Facebook in the tool and can set according to the time. Even if you forget the tool won’t forget and starts updating your tweets and posts according to the time.
It is providing you the simplified social media marketing, with Agora Pulse you will get the best social media content and all the engagements with the easiest and the best social media management tool that is Agora. You can go through the free trial of Agora Pulse, later on, think of the subscription.
Saving time and utilizing it on some other options is the best thing that you can do. While in the same way Meet Edgar saves your time from social media engagements and writes great posts on behave of you and increase your branding in the social media sites according to all the social media branding guidelines.
One place where you can plan all your social media content and can post simultaneously in various social media sites using the Sked Social digital marketing tool. Keep calm and relaxed and opt for the free trial period and if you like it enjoy the tool.
Want to have a B2B marketing enterprise, then opt for the Okto post. This tool will manage, measure and check your full social media platform so that you can reach your b2b marketing strategies and goals.
Twitter has become a significant platform for social media trends and developing all the marketing strategies. So, all the companies and business are concentrating more on Twitter, Tweepi is the best tool where you can increase your brand name by using the power of Artificial Intelligence. Signup and enjoy the tool.
It is providing the Social Distribution and Monetisation for all the Publishers. Social Flow Monetisation is the data-driven optimization solving all the problems of the publishers and the content marketing strategies involved in it.
For Social media Enterprise, this is the best platform, Spredfast builds the relationship based on relations which will last long. It unlocks your brand name in the market and establish with great pomp and show so that everyone gets attracted towards you.
If you are looking for a smart social media manager, then go for Post Planner. For more engagement, clicks and the Sales from the Facebook Post Planner is the best and quicker social media application. You have to find a plan and add the content; you are good to go.
99 Dollar Social
As the name itself speak 99 dollars social, it means it is ultimately a paid site you have to pay $99 for the whole month and can avail all the services 24 hours a day and 365 days a year. It is the best for all the social media content and can have the good Digital marketing impact on your business.
It is an ultimate platform for Instagram Story Marketing and Instagram boosting. Social Insights provide you a 14 day Free trial period. You have to organize, schedule time and it will post. Hurray! You are good to go.
Over 6,000,000 bloggers and 6,500,000 emails as the name says this is also a Ninja tool to connect to people. Ninja Outreach is the top recommended tool by all the top digital marketing persons and Content Creators. For Twitter and the latest Instagram marketing trends, it is one of the best kind.
For more precise, efficient and to the point social media management for publishing a valued content in your social media sites then chose the Lithium Social media tool. It has an integrated social media campaign that drags the attention of all the users.
It is empowering the digital marketing platform with the top social listening, analytics, and influencers marketing. Subscribe to Talk Walker you can avail unlimited monthly results, can access anyone, unlimited search queries, Initial Team training and many more. Value for the money that you be paying.
For the powerful marketing Insights and secure web and social media opt to Mention tool. You will get the boolean alerts, with unlimited insights and users and the custom mentions it is said to the best and secure social media campaign application.
It is real-time search application tool where there is no login and subscription is required. In Social mention, you can directly search the link in the Google platform and go to a site and check for the social media trends that you are looking for that’s it. After the search, you will get the full list of the term that you are seeking.
Best Digital Marketing Automation Tools
Automating all the marketing tasks in digital media is known to be Marketing Automation. This includes all the important things like SEO, email marketing, Social media strategies and campaigns, inbound marketing strategies, and so on. Below are some of the best marketing automation tools.
One platform and a lot of engagements in all the channels that you like. Marketo makes all the necessary acquisition of advocacy so that the required results are delivered. This also includes Customer marketing and Consumer base marketing. Request for a demo today.
For all your CRM and the Marketing Automation works chose Ontrapost. The biggest and the simplest way to discover your results, automate your market and visually see your results. Take a demo for free and choose the right platform for you.
The top rated digital marketing website and even delivering you the best Marketing Automation tool known to as HubSpot. It handles all the marketing, sales and service of your business so that you grow without any compromise. Get HubSpot for free and for some of the higher version can look for the Hubspot Pro for extra services.
For handling the best SEO authority with the latest techniques and knowing the marketing and the market value according to the time and reacting at the same time is the specialty of Mondovo. Use this tool today and get a free trial and explore as much as possible.
One of the top Software companies Oracle is also providing the Cloud marketing option. You can get the best marketing automation from the senior members of the industry that will give you a personalized experience with the increase in conversion. Log in for the Free trial today.
If you want to send the right messages at the right point of time then go for Customer.io. You can create easy segmentation for any data, will also get the dedicated customer success manager. In overall Customer.io is a full package that you should get it for your business.
Want to unlock all the unprecedented with all the new display ads, emails marketing trends, social media handling then go for the Adroll. All your business would be the target oriented and dynamic ads. Chose for a free demo and go the pricing list.
Another the best digital marketing tool from Salesforce is the Pardot. This tool helps in the b2b marketing automation. You can find a lot of innovation and all the advanced marketing tactics in the Salesforce Pardot. While this is not for free you have to pay a certain price to use this wonderful tool. But can take a demo and use it later.
For any open cloud marketing and open marketing automation chose Mautic. It is the best in the marketing automation field. It does a lot of things like Marketing management, marketing automation, and marketing intelligence. You can get a free demo as well as a free trial period after which you can use this wonderful tool.
Want to reach the right audience and want to convert more leads with the adaptive marketing platform then chose the act-on tool. It is one of the best marketing automation software available. The pricing here is the main highlight because they will charge you only when they will drive you the leads.
For having a visual view of the marketing automation software chose autopilot for it. You get a free 30 day trial period with providing the card details. Here you can avail 24 hours live chat, online ticketing, journey reviews, training to your team on demand and so on. So it is better to grab it now.
Get everything organized like the way you want then chose hatchbuck digital tool for it. Of course, this tool is paid but the addition here is you will get application mobile optimized. You can use it easily on your mobile.
If you want to have a leading content marketing format that includes Content marketing templates and the best for the Marketing automation chose Percolate. To check the quality of the tool, you check for the demo that is available in the online media and goes for the pricing if you love it.
Searching for the best tool for small business optimization, CRM services, and marketing automation then Infusionsoft is your destination. You can get the service like the Automated workflows, analytics, payments and integration for a very less cost.
Best Digital Marketing Tools for Keyword Research
Searching all the important Keywords for the blog and website ranking is very important. For the SEO Content, Marketing strategies keyword research is vital to make the blogs to rank high as it ultimately improves site rankings.
If you want a keyword tool which will tell you all the keywords present in the whole world then chose Keywordtool.io. It is the best tool because you can even find different devices based on different platforms like YouTube, Bing, Amazon, eBay. While this a free keyword finding tool.
Google Keyword Planner
As the Google Ads or the Google AdWords are essential so as the Keywords present in the ads the important to rank higher. Google Keyword Planner is the best tool to get down all the keywords present in the Google Search engine and that for free.
Want to get all the keywords related and not related but with higher search results then use LSI Graph. It is the best Keyword generator tool you get all the focused keywords with only five trial keywords can be searched at a time for the rest searches you have to buy the tool.
To uncover all the long tail keywords for your Blog and the page rankings go the Longtailpro tool. This tool will provide you will all the less focusing keywords which will help you to rank high in the search engine rankings.
Another Google tool which also tells you the related keyword for the topic that your searching is the Google trends. It doesn’t just make you see the keywords will even provide all the additional information like area or country where it the keyword is mostly searched, related question, related topics and so on.
The tool which not just contain the keyword analysis but also contains the SERP checker, SERP Watcher, Link Profiler, Site profiler then it is none other than the KW finder. If you want to use it for free, you can access the only a certain amount of information to get the full details you have to buy this tool.
Looking for a Free keyword search tool with a lot of accuracy in finding the keywords then it is Word Tracker. It Relates all the keywords such as the competitors’ keywords, in-depth PPC keywords, Searching trends, SERP search metrics and so on.
Looking for an original, accurate SEO rank tracker then it is better to get the SERPWoo. You can monitor your SEO rankings, get SEO tactics, increase the traffic and so on. While you have first to take the demo and then can go with the pricing.
Want to know about the best keyword suggestion tool available in the marketing then go for the Grepwords. You can find here various keywords like the local intent keyword, video intent keywords, commercial intent keywords, keywords that are required for Amazon or eBay all this only on one platform.
For the Keyword search tool and the SEO management software use the secockpit tool. You can find thousands and thousands of profitable keywords in a matter of a few seconds. Get a 30 day free trial period and then can subscribe to this tool.
Best Digital Marketing Tools for Landing Page and Funnel Builders
When a customer enters a website the first thing that the viewers watch the front page which is the landing page. Having a good and catchy landing page is vital with a fast loading page. To make the loading fast Funnel builders are required. All this includes in having a strong digital marketing plan. Here, we mention some of the most used landing page and funnel builder tools.
Confused to know which Funnel to chose then go for the Click Funnel. However, you can avail the free training for the Funnel and can the tool where you will get the three free funnels in which you can select one and use it.
Want to have more than just a landing page then chose Leadpages. Confidently you can increase the business by turning the clicks into leads and all the leads to customers. Get the Free trial now and go for the pricing later.
Are you looking for a tool that will create fantastic landing pages which will turn the leads to customers then use Optimize Press? It will help you in all the way to increase the leads generation and all the sales on the website inclusion to that you can even get the complete sales funnels.
Want to have the Marketing funnels in few moments then opt the 10-minute Funnel. As the name suggests in 10 minutes, you will get the full marketing optimization and the marketing strategies with tons of beautiful marketing pages to personalize.
Again the top-rated website for making the gorgeous and beautiful landing pages is Unbounce. You get a lot of leads and sales from the money spent on your ADs. Make a target budget and get the best results with help pf Unbounce.
World’s leading Landing page creator that too for free is the Lander tool. You can start making your landing pages with the already available landing page templates in the tool. Start designing then!
Searching for the most robust landing page software where you can work in teams then chose the Instapage. Maximize your conversions with Instapage You will get the page builder, collaboration, optimization, Enterprise all in one platform.
To scale up your paid advertising campaigns in the online media use Pagewiz. It is an ultimate landing page platform for the paid ads. You will get a 30 days free trial period after which you can buy the tool.
In the end, we would say that these some of the best tools that are being used by our digital marketing team for various purposes. You can use any of the tool of your choice for any purpose; we don’t prioritize one tool.
If you have any queries regarding any of the tool you can contact us through emails or comments, we will surely help you. Even if you want us to add some more tools, we will surely add those.
If you want to have an advertising and are confused between paid Vs. earned media strategy. Then it is high time you should know about Earned media Vs. Paid media.
While coming to the media strategy, it all started with the word PESO is what everyone remembers. However, PESO stands for Paid, Earned, Shared and Owned media. Until some time all these four things were essential in any media strategy.
Paid marketing was primarily focusing on native advertising agencies.
Earned media marketing is just for publicity.
While coming, to Shared and Owned media both are major for nothing.
Digital marketing is a significant revolution in the present time, according to this, digital advertising agencies claim that social agencies lack the ideology of the brand perspective. Now the situation is like the social advertising agencies are ignoring to manage the long-term engagement. All these things are leading to the loss of opportunities for social media.
This article contains all the details only regarding Earned media Vs. Paid media.
What is earned and paid media?
Earned and paid media are the very important aspects everyone should remember in media marketing strategies. Below, we explain about earned media and paid media in brief.
Free media or Organic marketing is the other name of the Earned press; it even does the publicity of the brand makes the brand name visible in the marketing.
Word of mouth, buzz, reviews, comments, feedbacks, impression, news coverage, likes, shares, mentions, and all other promotional events that will increase the brand visibility, on the other way we can say that Earned media primary work is publicity gaining.
This refers to the external marketing efforts that will involve a paid placement. The Key or the significant role here plays is the PPC native advertising, all the display ads and the branded content. If you want to grow your revenue and increase brand awareness in the market then Paid marketing is the best solution.
Paid media is somewhat very close to Traditional marketing. Paid media channel directly refers to the paid communication to impart the information to a wide range of audience. You get the paid publicity, attention and driving the whole traffic to your website by using the influencers, advertisements, and integrating brands.
Is SEO owned or earned media?
If you have a digital marketing strategy for your brand then combination on paid, owned, and earned in SEO will deliver you the best result. All these three things mutually rely upon each other and have to work together. With so many aspects to take care of in digital marketing, it is so typical that things will overlap on each other.
While coming to SEO the significant part of SEO marketing involves on page effort. As, we know there are a lot of things that have to keep in mind like website content, tags, titles, keywords are very relevant. The owned media categorize this On-page SEO to optimize a page.
However, when we go for the off-page SEO. It emphasizes on the website and the positioning in the search rankings. If you want your company to be visible then should rank high at any cost.
Getting the higher ranking in the search engine involves organic searches, unpaid mentions from all those other credible sites. For accomplishing all these things earned media plays a major role.
Is PR earned media?
Earned media means publicity it gains the attention from the backlinks from reputable sites, word of mouth, online reviews, blogging, press focusing and influencers marketing. Having a third-party endorsement for your brand is essential.
PR or Public Relations media and earned media, as explained above, earned media means publicity and publicity involve connecting with the people and grabbing the attention. This at the end means PR or the public relation.
The number one secret of earned media marketing is to focus on other people. While the most important thing is building a reputation, and reaching people, this includes the most simple things like:
Connecting with the bloggers by appreciating them and by sharing the posts.
Give information about your business which will attract the audience to your customers.
Interact with the influencers in all the social media site so that they promote you.
Join groups related to your work and participate in the discussion.
By doing all these things your hard work will pay off. If you focus on the audience, it will improve your credibility, and thoughts process this is the peak and the highest point of good PR. Once the reputation is built in the market, you will be known to everyone and people will take to be as trustworthy businesspersons.
Share coke campaign where coke launched the cans customized with the names of the people on it last summer. It was a massive hit and people loved it a lot, this was a successful earned media campaign.
Dove soap a beauty product research about “The Truth of Beauty” this campaign received a significant response as the study showed that only 2% of the women though they are beautiful and the YouTube Video got 65million views.
Salesforce made a video on B2B earned media strategy for cloud computing. It just did nothing but simply explained cloud computing. However, this video got 1.6 million organic marketing views on YouTube.
Nike, the famous sports shoe brand, made a big stunt in the social media with its video. Nike now mastered the idea of the authenticity in product launching. The video “Nike- Dream crazy” became very famous and inspirational to all.
Dominos Pizza used Social media in a very fine way, it used a customized bot which allowed the users to enter the website and create their own pizza, later can name it and share on the social media site. Back in time, it used the PR technique in which the number of tweets will make your Pizza price so much cheaper. Recently this year September Domino’s used the Instagram very nicely to promote the brand.
Source: Instagram Dominos
How to measure earned media value?
Earned media is what you get for your brand through Publicity. It involves some essential tactics which are mentioned below to measure the earned media value:
Impressions in the Online platform
Here, you measure the media using the digital marketing platform and the mentions you got from all your ads. This shows your targets, your audience and will accordingly help form the advertisement.
Once you get a certain group of people those who are following you regularly it is the best news that you will get because using these bunch of people you can increase your business and can reach more number of people.
It is like a whole cycle to influence commitment and achieve the engagements. It doesn’t take one thing into the foreground and the other into the background while keeping every impression in an equal place.
If you have included your most desirable keys in your media coverage, then media resonating messages becomes very important to measure the earned media value. Select one or two succinct keys and regulate all the blogs, articles, that are present in your website to check all the keyphrase and the resonating messages present in the content.
Initially, this metric is useful for determining whether or not the media has understood the entire idea behind the launch of the critical resonating messages. While software is not yet reliable enough to deliver the desired result. Otherwise, the trained human analyst can easily identify all the resonating and key phrases in the content.
SOV or Share of Voice
A share of Voice compares the mentions in the internet media platform with the competitors. Suppose there are a total of 100 mentions of you and your competitors in a total and then your site is observed in 35 percent out of the whole then you share is 35%.
Whereas this necessary computation doesn’t reveal the readership publication data or if the impressions are positive or negative. Only if we dig deep into the data, then we will get the information regarding everything.
Know what is your goal and where you want to reach? Your aim of the business should be crystal clear and should be answerable to all the critical questions like are launching your website or brand in the public? Are your concentrating on just the products? Understanding your goal and underlying it accordingly is very crucial.
All these things involve a tremendous background work; the first thing is to know about is your target audience and the demographic area.
It is imperative because every person doesn’t like all the products and brands available make sure you know who are your audience like male or female, age groups suitable. This will help you increase your engagements in the business.
Distribute your ad in different channels
The first step here is to figure out what type of content does your audience like, and the customers link. Then frame a full advertisement accordingly which will interact with the people.
While posting it never and ever forget to post the ad in all the social media platform and, the online platform. Post on all those platforms where you think people stay active and all your focused audience also gather.
If you miss the social media platform, then you are going to lose a big chunk from your marketing aspects. Earned media definition means publicity and publicity mean reaching the people anyhow. Even Paid media channel also focuses on the Social media platform like Facebook, Twitter, Instagram, LinkedIn so on.
Facebook has even recently said that it would promote the paid ads more than the organic. So concentrating on of the social media platform to get tremendous results. Here the trick is the influencers, these days if you promote your Advertisement or brand with the help of the Influencers then you can get a lot of increased results.
While you release the advertisement in the online platform remember to track the success rate. For both, the earned marketing which is organic marketing and the paid media channel which is bought both the things requires checking the growth rate. Some metrics would be some views, likes, shares, bounce rate, subscribers, unique visits to the site.
All these things are critical to check the efforts while you are going through a media planning strategy.
Paid media Vs. Earned media both things are critical in digital marketing aspect. Both are equally very important for the native advertising and increasing the visibility in the online media. It is you who have to decide which one you are selecting for your marketing tactics.
While there are a lot of questions, people get in their mind while talking about the earned media vs paid media. If you are also confused and have some queries like this, then feel free to write to us. We will surely help you!
To go to the introduction, Google Shopping was known as Google Product Search previously. Google Shopping is a Google service invented by Craig Nevill-Manning. Google Shopping allows users to search for products on online shopping websites and then compare prices range between different vendors. Google Shopping Campaigns is the next step, once you create a Google Shopping list.
However, Google announced that the Google Product Search now named Google Shopping. Now, this is a paid business model where the vendors should have to pay for the listing of their products.
Well, here we cover on how to go ahead on Google Shopping Campaigns. The first and foremost thing to do is, you have to set a Google Merchant account. Display all the products in Google Shopping. Google Shopping works on Google Merchant Center. Also, optimization of the Google Shopping Campaigns is a very important part after setting up a typical Google Shopping Campaigns.
Is Google Shopping Free?
Unlike a regular shopping app, Google shopping is a dedicated shopping from Google. Online merchants will display their shopping, featuring product SKUs, information, prices, stock availability and merchant ratings.
Merchants have to pay for product listing Ads. However, Google Shopping results will appear if do regular Google searches. The trick is whenever Google thinks there is some Google shopping match. It will display as sponsored searches.
How much does Google Shopping cost?
Well, Google Shopping cost varies. It will cost you around $1 per day or even $1 in a month. Sometimes Google Shopping goes up to more than $100 a day. However, depending on the visibility you want, you can include your products to have.
In 4th Quarter, Google conducted a Google Shopping study which showed Google Merchant Center costs Google Shopping on an average $11.30 out of $100.00 in sales.
What is Google Shopping List?
The primary thing you need to do is give necessary details about your business in the Business information section in Google Merchant Center.
You will find Business information in the navigation panel in your Merchant Center account. Thus, data used, in different Merchant Center programs like Google Shopping ads.
However, Google Shopping works primarily on two platforms like Google Adwords and Google Merchant Centre. AdWords is the actual Google shopping campaigns live and where you will have set your budget, manage bids, make optimizations based on performance and gain insights on how to have profits. Whereas, Google Merchant Center is where you will find product feed.
In the Google Shopping, Google determines when your product listing ads show up. Therefore, Google considers your site, your feed, and also the bids to determine what search triggers your ads. Due to this reason, setting up Google shopping ads has a close resemblance to SEO.
In Contrast, the setup and management of Google Shopping ads are different from setting up regular ads.
Google Shopping Ads have three main criteria:
Create the Feed: Here, you will have a scope to cover a lot of details. It includes a lot of groundwork including the product data, product images, and also the price.
Bidding: You need to follow different strategies to bid the ads successfully. It is little changed when compared to traditional bidding. You can quickly get more returns.
Monitoring and Optimization: You will need to monitor all the Google Shopping Ads properly and also the make most of it through Optimization. You can see the clear data and even the benefits through Google Shopping.
Now, let us see how to set up the Google Shopping Account. To access your Google shopping list from a computer just follow the simple steps:
To the left of the Google shopping cart icon, you can find it on a mobile smartphone by opening either the Google Home or Google Express apps.
Tap the button on the top left; it will expand the menu and then select the Shopping list.
SetUp Your Tax and Shipping Rules
The essential part of running Google Shopping Ads is how you set up your tax and shipping rules.
Go to the tab ‘general settings.’ You can put the rates as per the market charges, or you can allow Google to do it automatically.
Link your Google AdWords account to your Merchant Center account so that you should consider Ad campaign. Consequently, can connect these accounts through Merchant Center dashboard by clicking on ‘Google Ads’ from your settings.
However, you must make sure that both platforms have the same email address with Administrator access and have your AdWords ID’s ready to link accounts.
Setting Up Your Product Feed
After you set the Google Shopping account, select your tax rates and link Adword account, next is to set up your product feed. You can either manually build it using Excel. While you can use plugins or extensions to automatically link product feeds.
AdWords ads is a good option for online merchants. However, the Product Listing Ads are managed within the AdWords login. Thereby, Product Listing Ads which will have a significant impact on Google Shopping Campaign. For best results, consider below essential points:
List the Products On Google Shopping.
Make sure you sell a minimum of 500 products or more than 500 products. For more visibility, it is better to add more than 500 products on Product Listing Ad. This increases the traffic on Google Shopping.
The category you choose should be competitive.
Quality of your website.
Depends on your budget.
Once you are ready with all the setup as mentioned earlier details. We will further dig into Google Shopping Campaign. You should name your Google Shopping Campaign and also select the country. Controlling the priority preferences like low, medium and high give you different results.
How to set up Google Shopping Campaigns?
However, Google Shopping Campaign is country and product specific. You should set up the Google Shopping campaigns as per the product demand for each state. Furthermore, Google decides when to show your Product listings based on priority settings and also your bid. This means that Google will choose the bid based on high priority.
Choosing Products for Your Product Feeds
If you are using Google Shopping Campaigns for the very first time, then you may have to limit your products range. Do a little research on products which get good traffic, sales and also specific products where you have less competition.
Setting Up Product Groups for Easy Optimization
However, you should opt for a well designed and well structured to start with the first Google Shopping Campaign. This will also ensure SEO optimization for Google AdWords keywords.
Further, Google Shopping campaigns only allow for one AdGroup per campaign. You can also divide the ad into different parts.
Category Product Groups: While coming to Product category, you should choose one class that will have a wide range of products. The last category will have the least preference. However, you should provide an excellent segmented structure for best optimization.
Brand Product Groups
People are more conscious of popular brands these days. However, you can display the products of one brand under a category. However, if you are selling different brands, then this group will study the metrics on different brands and then access the results.
Custom Labels Product Groups
Once you are done dividing the Product Category and brand category, you should now custom the labels in the product groups.
If you are Google Shopping for clothing website, then you should further subdivide the products into “ work wear,” “gym or workout wear,” “ party wear,” “school wear.” Similarly, you get also choose different subgroups like “ Christmas gifts,” “Christmas costumes”, “Christmas gifting options.”
Google Shopping Campaign Bids
However, while setting up your first Google Shopping Campaign, you should start your bids for each group a little less when compared to the regular Google Adwords search bids. This adds more people to participate in the bids thereby increasing the sales and business.
How to Optimize Google Shopping Campaign?
After you set up Google Shopping Campaigns, you have to make sure that how it is working. Furthermore, it is essential to optimize the Google Shopping Campaigns as well.
Optimize at the entry level
You should remember that you cannot utilize Google Shopping campaigns priorities to boost volume. However, it is useful for segmenting the traffic.
Segmentation in Shopping Campaigns specifically for a search query, by using Google Shopping campaign priorities to allocate traffic and to bid higher for the queries. However, this segmentation strategy allows to set bids beyond product averages and to allow queries with higher conversion rates to get more exposure. You can also save money on low-quality queries.
Most of the Optimization works by getting the maximum number of CPC. To make one thing clear, Google doesn’t care for your profits. Its main agenda is to make you spend more. Therefore, you need not increase your budget or CPC’s without proper checking.
Target On ROAS
With ROAS optimization, you can will get every dollar spent in return. Suppose you select 100% ROAS return, you will likely to get at least 50% of the returns.
Moreover, a lower price improves the quality of the product feed for your customer and also for Google. Google Merchant Center will any way knows what you charge for shipping so, regarding shipping details, this will include that in the Google Shopping results.
Always upload clear and high definition pictures for a better feel. Make sure the customers will comfortably feel the product and connect well to the images and products. One thing to keep in mind is, the product you show should always be the same as the real product.
On the other hand, a key to successful Google Shopping lies in its optimization. You should further monitor and get a complete hands-on control by linking your Google Analytics Account. This will enhance the visibility of your website.
If you have any more doubts about this topic, you are free to message us. We will be happy to guide you.
With the Latest Inbound Marketing, it has become easier to connect with the customers like never before. Furthermore, the backbone in the marketing and advertising world as well. In simple words, we can say that Easy Inbound Marketing is a strategy that focuses on attracting customers, or the leads, through company based internet content. Thereby, potential customers come to the company rather than the marketers. Furthermore, Inbound Marketing includes all the SEO techniques. It also includes social media, email, content marketing.
However, to be precise easy Inbound marketing example is all about bringing customers to you rather than reaching out to your customers.
If, you own a small baking company. It is apparent that you will write about the cakes, cookies, and cupcakes. Apart from this, to attract the customers who visit your website, you could create an exciting menu of all variety of cakes, cookies, and cupcakes. You can also add how to prepare them, baking tips, upcoming baking treats, and many more.
Yes, your goal is to sell cakes, but the customers always look for something more.
Furthermore, you should showcase your business in such a way that you can engage your audience and promote your business. Hence, this is a straightforward latest inbound marketing example.
What is Inbound Marketing Plan?
Likewise, Inbound Marketing Plan creates the basics for your Inbound Marketing Strategy. It mainly focuses on a plan for all the tips and techniques which would help generate interest in your business. Eventually, improving your traffic and getting good results.
Let us see the crucial components in the Latest Inbound Marketing Plan:
Having a clear idea what your audience wants from you is half job done. If you take the above baking company example, you should know what the customers expect from you. Keeping this in mind, planning the flavors or varieties of cakes, cupcakes, and cookies.
Include all the keywords that the audience search, by doing so and giving the right content you will reach the maximum number of audience in no time.
Accordingly, you should create a list of keywords that would develop content. Tools like the Google Keyword Planner or Ubersuggest helps you to build up your keyword list.
Develop a Good Content
Remember, the content on your website is the king. Make sure to provide with excellent and understandable content so that the customers will instantly connect with it. Keep it simple and sweet.
Therefore, Content Marketing Plan is a prior integral part of the Inbound Marketing Plan. It should include content formats, the frequency of content you will publish and also the promoting channels.
In the same way, easy Inbound Marketing plan helps you to create the path for your audience to move down your website funnel. Let us take some of the critical lead points:
Website popups are promoting existing campaigns and webinars.
To collect leads from all of your content activities and campaigns. Newsletter subscription forms.
Lead forms to download ebooks, reports, and white papers.
Contact forms for participating in a contest.
Measure and Analyze
Consequently, you should create a process to measure and analyze your inbound marketing plans.
It is essential to keep track of all the competitors, the keyword rankings, most searched keywords, social media trackings.
To implement a cost-effective analysis of your business will help to improve the quality of the service you offer.
Work as a Team
In addition to many tips and techniques, to implement your Latest Inbound Marketing Plan, you will need a team to handle all other events. The primary requirement will be of bloggers, content writers, email marketing experts, PPC managers, web designers, social media managers, data analytics. Teamwork will benefit a lot.
What are the benefits of Inbound Marketing?
To create marketing leads thereby provides high quality leads to the sales team.
Improving the customer relationship experience with your brand.
To simplify marketing efforts.
It can is automated by using tools using automated marketing platform.
Possible to showcase your business lead generation.
What is the Inbound Marketing Strategy?
Equally important, inbound marketing strategies are less expensive, offers a wide range of benefits and also will generate a high return rate.
Let us have a look at different inbound marketing strategies 2019:
In the long run, both SEO and inbound marketing strategies go hand in hand. Proper SEO techniques should be implemented to make inbound marketing effective.
Some of the ways where SEO can help is:
To analyze keywords, data and tracking the traffic.
Maintaining relationships with influencers and keeping track of their links and shares.
To make sure the web design and the content is appealing to the audience.
Working close to the development team to make sure the links are crawlable and error free.
Apart from this SEO mentioned above, more technical components to boost inbound traffic from the search engines. Optimization of mobile smartphones, keywords, key phrases.
Social media marketing
As we all know that Social media marketing has taken the maximum share in the most effective strategies. This will no doubt make its trending place for much more time.
All you have to do is showcase your website, its products, and services. No doubt that social media will generate a standard revenue and traffic.
Hence, inbound marketing and social media together give the power to your business. Influencer marketing.
Thinking of this, you might be little hesitant if this email newsletters strategy will work or not. Email newsletters are the best bet to increase the loyalty and to keep the regular customers keep connected with you.
Hence, keep the content precise so that the audience will quickly catch the concept behind sending the newsletter.
Similar to this, Influencer marketing is effortless to implement. You can work with these big influencers like sports people, music artists, film stars, writers or any public figure to promote your business.
In a bright note, we can say that Influencer marketing is the cutting edge inbound marketing strategy.
On-site content marketing
While if we think of the smartest way of marketing, then it is nothing else than On-site content marketing. On-site content marketing not only keeps the existing and old customers but also gets the new customers as well.
Make sure to plan the content properly to ignite the interest on your site content. This will for confident boost the ranks and also the searches.
Off-site content marketing
In contrast, to on-site content marketing, the off-site content marketing campaign will function in the same way, but you will have to publish or advertise on another website.
Besides the much visibility with new audiences, you will also get referral traffic and brand recognition as well.
Having discussed all the Inbound Marketing Strategies, it is not about how only the single strategy works. All the mentioned strategies when together implemented has the power to enhance your business and increase your revenues as well.
If you have any suggestion or anything to share, please feel free to reach us!!
For any business to reach the audience, the primary thing you need is B2B Marketing. With Current B2B Marketing Trends, it has become so easy to reach out to the audience for any business. There should be some way to know about your website or company to target a large group. in this article, Marketing gives you a proper plan on how to go ahead with the Current B2B Marketing Trends 2019.
However, for better understanding Marketing is a process of attracting the consumers interested in your company’s product or service. Furthermore, market research, analysis on what are the customer’s needs and requirements play an important role.
Why is marketing important to grow e-businesses?
It is almost 2019; there is a need to incorporate marketing to improve and grow your business. On the other hand, practicing Current B2B Marketing Trends will reduce the cost when compared to traditional methods of marketing. You can save a lot of time and can, therefore, get higher results.
What are the current marketing trends that can boost B2B?
While we are at the end of the year, we have the latest marketing trends that will boost Current B2B Marketing Trends 2019. Below we mention all the trends:
One of the critical B2B Marketing Trends 2019 would be cloud computing for B2B Marketing. Accordingly, cloud computing provides a flexible platform for customers. Thereby, cloud services allow transactions to take place on a remote basis for all parties or customers in any timezone or location through shared cloud-based resources.
Moreover, cloud computing makes integrated businesses better with a more dedicated path of communication between hierarchy levels and departments. Hence, a smooth B2B connection is possible.
With a lot of businesses and websites going social, there might be a Current B2B Marketing Trend 2019 is social listening. For clear understanding, let us go through this example of IBM social listening.
Likewise, the regular traditional ways of finding B2B customers for hardware and software products are telemarketing and email marketing, these were not producing the same results when compared to selling web-based services like cloud computing and data security.
Therefore, IBM launched an intelligent program listening within social media to know what are the conversations going on about cloud computing, what are the trends, how the issues should be addressed.
Hence the solution is, the proper check on RSS feed, then to upload them to social media and also within the IBM site.
To everyone’s surprise, the result was ten orders the first day and more requests for a product during its quarter that was raised approximately four times during the same time year.
Search Engine Optimization
SEO will never go out of the competition. Most of the B2B marketing buyers will rely on Google search for the best and most rated services. However, RankBrain cannot entirely replace the traditional SEO factors like keywords and backlinks. The way it works is little different now.
Google is getting smarter thanks to RankBrain’s and SEO strategies. B2B digital marketers can look for significant changes coming in the future that both Google’s AI and SEO strategy is bringing.
AI improves B2B
With the rising trend and innovations in Current B2B marketing trends 2019, we can expect AI and advanced machine learning algorithms play a crucial role in coming 2019. Furthermore, marketers can see what is working in real time and can make improvements quickly. Thereby, providing marketers more value to sellers. Accessing data on how the content usually used time-consuming and often prone to human errors.
Artificial Intelligence in current B2B marketing trends 2019 can help:
To predict potential customers.
Identify specific trends and choices.
Personalize various online campaigns.
This helps in smart decision making.
Increased efficiency levels.
Driving more sales and therefore revenue.
Well, each business can have dedicated customer behavior models and algorithms to cope up every situation.
Predictive analysis models help businesses to identify, focus on their targets.
This way, Predictive Analytics can help to get the right sales and resources at the right time which will further allow for data segmentation. Moreover, predictive tools can narrow down the data and send us the required results.
Optimize Marketing Campaigns
Making most from the marketing campaigns is the smartest way to get on the top. However, Optimization of marketing campaigns will still be the reliable B2B marketing trend
Therefore, predictive analytics along with optimizing marketing campaigns helps to determine future customer responses, based on their past purchases or responses. It is vital that you should know your customer.
In the digital marketing world, content is the chief. Proper and well-weaved content drives the content traffic. Including all the necessary information required brings in more audience. Content marketing improves brand recognition, for further details read the content marketing tricks and tips.
Henceforth, Marketing automation is a disciplined way of automating the different marketing processes. However, tasks such as sending out emails on a regular basis and keep them updated of all the information.
Therefore, we can that Marketing automation helps a business to offer a personalized experience thereby saving time and money.
Going further, if we take an example of Amazon. Every time you log in will display your name right on the webpage. Hence, based on your browsing history or the purchase history, it shows the products according to your taste or interest. This way, marketing automation for B2B marketing trend offers a personalized look for their website.
We all know that advertising on social networks is the basic rule for B2B marketers. Online Advertising can target more audience and can reach on a larger scale to make them understand about what business you deal with, which services you offer and also the products.
To further put in simple terms, make your website mobile friendly. No doubt, mobile marketing has been the best way to promote the business and also proven very effective.
While the main criteria to keep in mind is the website should be readily available in mobile smartphones and keep the audience engaged.
Above discussed the latest B2B marketing trends are being used effectively by almost all business leads. Nonetheless, there are more B2B Marketing Trends 2019 like the use of artificial intelligence, segmentation, automation, and predictive analytics to become a benchmark in the coming year 2019. On the whole, these Current B2B Marketing Trends when implemented correctly will no doubt fetch you best results.
Want to add something more interesting? You are always welcome.
If you fast forward your life to five years from now, you will find the following article in the form of video content strategies. Digital marketing is getting into a pace for a long time, every day new technology or advancement takes place in Digital marketing industry. Producing the Video contents marketing become very important or else we can find video content strategies in the future will dominate the text content.
What is video engagement?
A video engagement means a lot of things and depends on various factors such as the length of the video, the genre choice, general structure of the video. While Video engagement is usually considered to be the primary factor which determines how much data the viewers will retain from the videos that they are watching.
In layman language, we can see that the audiences are coming to your site and enjoy the video without turning out in the middle of a video. In other words, we can say that higher engagement video so the higher effective the videos.
How many videos are watched every day?
1.3 billion people around the globe use the YouTube platform which is the most viewed video platform. Every minute 300 hours of YouTube video are uploaded. Near about 5 billion videos are being watched daily on YouTube and every month 3.25 billion hours. While it gets 30 million users on an average daily.
However, eight searches in a total of 10 searches are down the people in the age group between 18-49 years. After seven years it is even expected that the Video contents marketing strategies will full take down the text content and more than half of the viewers will be depending on the Video Content creators and mostly on YouTube, and the usage of the paid TV service will decrease slowly.
According to the reports below Social media marketing usage in India in the year 2017, both Facebook and YouTube stand in the same position. So, we can say that these two are the majorly used platform.
What percentage of Google searches done on mobile devices?
From the above statistics, you can see that the people between the age group of 18-24 and 25-34 are watching YouTube videos a lot. This clearly shows that people are loving the Video content which explains everything in seconds than reading the content.
How many ads does a person see a day?
In the year 2007, an average person was exposed to 5000 advertisements per day. However, now the digital marketing experts have recently revealed that an Average American watches 4000 to 10,000 Advertisements a day. With every passing year, the number of people watching the advertisements per day is increasing.
It is even expected that at some point of time a screening process will be there for engaging and people will gradually start ignoring all the brands and the advertising processes unless the person has a personal interest. All those brands who are into advertisements include a lot of challenges on a daily basis: being consistent in marketing, giving best customer experience, leading the competition, keeping the business in a top.
If you acquire all these challenges give you a great opportunity for refining the brand and advertising which will help you in obtaining a vast market space.
What percentage of Internet traffic is video?
84% of the searches that take place in Google, Bing are landing to the Video content, and not just that 84% of the internet traffic in this internet platform search for the Video content marketing only. According to Cisco, the that sells all the networking components in the year 2016 the video content strategies traffic was 67% that increased to 84% when we come to 2018.
This indicates that people are not just looking for Video’s, however, focusing more on the quality of the video and most importantly the content in the video. The cord cutters are generating twice as much as internet traffic as that of the people paying for the TV to view.
How many videos are watched on YouTube daily?
As mentioned above daily 300 hours of the video content are uploaded which means 5 billion videos are uploaded daily. However, as we already told you earlier there are 1.3 billion YouTube subscribers. The total visitors on an average per day is 30 million people. While the total number of hours spent per month on YouTube is 3.25 billion hours.
Getting deeper into YouTube, there are more than 10,000 videos which are being uploaded crossed the 1 billion mark and 80% of the views on YouTube are from outside of USA. The tremendous thing here is on an average 1,000,000,000 searches on YouTube are made using the mobile phones and the session in mobile phone lasts for 40 minutes.
According to present-day statistics, 1 billion people stay active on the Facebook platform daily. In Facebook, 70% of the advertisements are the video is content and people watching the Video content creator are more. Out of every 10 people using the Facebook platform, 8 people watch the video advertisement
83% of the users in Facebook are Female wile in comparison to this only 75% of the Facebook users profiles are Male. This shows clearly that a maximum number of people whom you may be trying to reach may be already present in the Facebook platform. Here, also the people between the age group 18-49 are 88% who use the Facebook platform.
What counts as a video view on Facebook?
For Facebook, a video must run on autoplay for at least 3 seconds. Not just Facebook, even for Instagram 3 seconds of engagement is very important for YouTube 30 seconds of engagement is required.
Even if the viewer doesn’t click on the engagement audio, it will count as a view. Still, then you can measure all the video views to 95% this tells the number of viewers who have watched your video at least up to 95% user intent views.
How is Video Content dominating text content?
We can not completely say that the Video content is dominating the text content because a video, of course, requires content and without content and Video can go on as thought.
Out of every 50 searches made on the internet 42 lead the people to the Videos that is why is always said: “Content is King.”
Video contents marketing grab the attention of the Viewers more than the text content does. When you have the digital ADs, the video content creators overpower the whole battle. Think once when we search something in the online media we automatically get attracted to Video content. Generic ads are being dominated by the much more fascinated video contents strategies drawing the attention of a lot of people.
New formats of video for viewer attention
Not just normal vides there are a lot of video types like the live video, 360` videos, VR. All these new types of video formats are taking down the market. Similar to digital marketing and the latest trends coming up every day in the same way Video contents strategies and Ads have the most recent trends each day.
When people were interested more on YouTube and uploading the video from there, then the new champ in the town cam that is Live streaming. It became a hero now everyone is interested in live streaming than the regular content. Brands these days find live streaming is the best while connecting with the people. In live streaming, it keeps transparency between the brands and customers.
While Live streaming is making people go crazy at the same time, we found the 360` videos. According to this, the video will showcase the 360` view of a place. This means a video will which contain the total look of the whole place even the sky and the ground. The brands also started using this to showcase their workplace, new areas and whatever and whenever they are working.
Virtual Reality of VR, after introducing this device it changed the experience of watching Video. Just people have to place their mobile in the VR system and start watching their favorite shows in the VR. As the name suggests virtual reality, a mobile, and a VR is a deadly combination making you feel everything is real. Just because we think in a 3d movie.
So, here we can see that a lot of new advancements are there in Video Content marketing which is making the written content less efficient and text content is counting less in numbers.
Videos increase the Buying intent
Brands are majorly turning towards the Videos because it increases the intention of buying. As we know the success of the brand depends on the number of conversions or else, we can say the number of people purchasing from you.
However, videos do a great job here by pushing the people more towards making a purchase. Videos are significant for the companies who are new because even the records show that people love the Video content it is always good to go with a flow. It is a proven fact that 70% of the people make a purchase only following the Video Content.
Nevertheless, it doesn’t mean that you will make a video and wait for the crowd the come to you. You should connect to your audience and plug to the pain and requirement points of the buyers then present the product as the painkiller or solution to their problem.
For this using the Nano Influencers is the trick, whom people support and follow a lot. This tactic will work for sure gain you a lot of loyal customers.
While coming to an ending note, Video Content creator and Video content marketing are remarkably better than the text content if done a right way. The future will have both Video content and the Text content, but while coming to the ADs of a brand then Video Content Marketing is the best to go. However, while coming to the written content, it is perfect for blogging.
Eventually, in the end, the aim of both Video Content and Text Content to drive traffic to the website and increase the sales of the brand. Not just the Video Content even the text content have new trends that are coming every day. To know more, you can go here.
So all the content writers, copywriters, blogger no need to worry about the situation. Video content is rising that doesn’t mean text content will vanish, it can never happen.