In simple terms, a Google Algorithm has its own process of sorting the web pages onto the SERPs (Search Engine Results Pages), it changes from every Google algorithm update. Once this process does its work, your links are shown on the page such that you receive the most efficient results.
Google doesn’t have a specific set of algorithms, it changes from time to time. Can you predict the algorithm changes from Google? Well, the answer is most probably a no. Yes, there are certain major updates that Google is glad to share with its users. But there are numerous other minor updates that go on every single day. Hence, your rank on the result page might change from time to time and you’ll never know what the reason is. Such is the anonymity for Google’s way of displaying results.
Google’s algorithm updates are more like a treasure for all those websites that are planning to establish itself well on the web. Though it isn’t an ideal situation, hypothetically, if someone cracks the algorithm, then I’m pretty sure they’re going to be a billionaire in no time. But still, with an average of 3-4 updates a day, it’s technically impossible to crack this (at least legally).
So, is there any foolproof way in which you’d be able to at least find a few updates out of those thousands? Well, there are a few techniques. It might require for you to follow a few experienced professionals, a few tools and you need to understand the trends to be able to figure some of the approximate ways. I’m going to talk about the same here.
Understand the trends:
So, here you need to choose a few of the websites that you frequently follow for an easy process along with yours. Check for a few pages that rank top on the Google. Understand all the SEO techniques and Google algorithm and also the Google algorithm updates. See how it has changed over the days. These changes might seem so confused at the beginning, but it takes a constant time and effort to understand what it really is.
After all this, there might also be a situation that you come up with no results. Hence, this isn’t a very recommended way to go about it. For this purpose, you can also follow a few of the tools to track the changes. I’ll be mentioning them down below for your information.
Tools to figure out the Google Algorithm Updates:
There isn’t a specific tool to figure things out, but there are certain tools that can spot the changes. Though the exact reason for the change can’t be assumed. Still, these tools would help you a lot if you are really concerned about frequent changed. For all those blackhat SEO experts, I think this is something they need to be aware of.
This is a tool which shows different ranges out of 10. Basing upon the volatility, the range increases. If the change is in low numbers, then there’s not much volatility in the Google’s search.
This Google algorithm updates monitoring service is the same as above. This checks for the SERP ranking changes happening every other day. It analyzes more than 10,000 domains for the better results.
This is a Google algorithm updates tracking tool developed by DEJAN. It detects the changes in ranks by keeping the keywords change in mind. Then analyzes about 17,000 keywords before it lands a perfect score. It also shows the weekly winners and losers on who has made a better rank.
This is one blog that has announced some of the major updates over the years. It announced Panda, Penguin, or the Page Layout algorithm. Being Google’s official blog, this was an official announcement made for the awareness of users. Major updates are often announced before they are launched into the platform as it might affect some of the major websites that people often rely upon. So it’s more like an opportunity to set things straight by themselves.
Moz has been considered to be one of the top sites, that keeps on tracking every little observable change. It’s the new name of seomoz (after their rebranding). If you’re waiting for any updates from any corner, then this would be your place to sink it all in.
Search Engine Watch and Search Engine land are the two of the most frequently updated sites for any query on Search Engine Algorithm updates. These two blogs are well known for retrieving some good information from the very reliable sources. Hence, one definitely shouldn’t miss out on looking out for updates on these sites.
The guy who has the highest number of twitter followers in the list. With 559K followers, this man is considered to be the twitter god when it comes to notifying the changes. He, by Forbes, is considered as a social media power influencer. The reason behind this following is his way of tweeting for about 4 times an hour.
This guy is a former head of the webspam team at Google. He is known for his way of updating people with algorithm updates. Though he hasn’t been working for Google right now, still his expertise is enough for him to predict or gather some of the crucial information on Google Algorithm updates. He has around 536K followers on Twitter.
Danny Sullivan is an American technologist, journalist, and entrepreneur. With about 517K followers, this man is known to be one of those guys who have all the information when the update rolls out or the first one to write when there’s a possibility for an update to come out.
Darren Rowse is a blogger, speaker, consultant and founder of multiple blogs. All his blogs deal with different SEO techniques and tricks that one can incorporate into their own websites. He is one of those few reliable sources to grasp the information from. He has about 238K followers on Twitter.
What to do as soon as a new Algorithm rolls out:
Understand the algorithm properly. As well as you could
If you think you’ve used such a blackhat technique, don’t panic
Sit straight and think what you can do
Search for tools that could help you detect them
If there’s no such tool, get your team help and try to figure out where you might have used it.
This is by far the information you need on when and where to find the Google algorithm updates. If you’d like to know about how the major updates in the past have been and what were their respective features, then visit here.
You think Google is always right? Have you ever noticed, people when asked a question and if they don’t know the answer, they say I’ll Google it! Are we really sure that Google pops out the right answers for you? Are you certain that the result displayed can’t be just a “version” or a “perception” of that particular author? Can you claim with certainty that the author is a professional in that particular field? Most of them are sure about it. That’s the sad truth about our perception of Google.
There’s also another phase to it. I’ve seen people who, when asked a question, Google it and show some blog article as a proof. They show off some content that was posted by some random author, who we don’t even know about. How can we be sure that what they’ve written is right? Can you just blindly go with a statement to be right, when it claims something? Is every result that pops up on your search engine result is supposed to be true? Let’s find out what the Google executive himself has to say.
So what does Google have to say?
A Google executive admitted that what you always see on Google is not true. No one can say with a certainty that the answers displayed are the actual facts. He exclaimed one thing and I think that’d be enough to enlighten all those souls that think that the Google is the ultimate dictionary of truth. “We’re not a truth engine”. Yep, that’s what he said and he’s certainly right about it. Google isn’t an artificial intelligence filled bot or neither it’s your answering bot. It only provides you with different sources to search for your answers. The answers might vary from page to page.
There are multiple instances where Google shows some of the most hilariously fallible results that might crack you up for the moment. But it would also make you think about all those times you trusted Google for your result and the saddest part is, you actually believed it without a sigh of a doubt.
The only problem with people is that they refuse to put their judgement on the line. Some people consider themselves to be inferior to all the information that Google provides and go with a delusion that Google is smart and always right. Although it’s not Google that answers you. Google just searches the relevant options for you and what you see on Google are just different answers from different people.
So the one, take away from this is that you can’t just blindly trust the search engine for your answers. Search engines do the job of searching for you. After the search part is done, it’s you who needs to analyze it and refer with something else and then finally pass a judgement. So, the next time you search for an answer on Google, analyze it rather than clinging to it.
Artificial Intelligence has come a long way from being just a science fiction dream to a reality which we see today. The world is evolving at a rapid pace and with it the technologies are being upgraded and are getting better too. Today we have more power in our pocket than we had in our homes in the 1990s. Not long ago, holograms and smartphones were just science concepts but now the smartphones can check our health as the technology is evolving. Some of the application areas of artificial intelligence are health, education, entertainment, services, security and many other domains but these fields are specifically the most to benefit from this technology.
People are beginning to explore the benefits of AI and how it can ease their life. Artificial Intelligence and Machine Learning go hand-in-hand so that machines can learn about critical programs to gain knowledge and respond to demands to perform similar human-like tasks. Artificial Intelligence enables a machine to self-learn from experiences and human intervention which finally provides us with human-like capabilities for interaction and problem-solving potential. From chess-playing computers to self-driving cars, AI is present in many areas which we not might have thought of. AI makes use of Deep Learning and Natural Language Processing (NLP) to accomplish tasks like these which drives automation and intelligent processes.
Various Technologies will Lead in Coming Days
Recently the most progressed fields are Augmented Reality, Virtual Reality, Voice Assistance and Artificial Intelligence, and people are beginning to wonder what the future might be like with this kind of technology. To explain these technologies in 2 lines I would like to start with Augmented Reality, which combines virtual objects with the real world which gives an interactive experience by computer-generated perceptual information. Another one is the Virtual Reality which is a computer-generated simulation of a 3D image which can be interacted in a real or physical way through an electronic device which has sensors. Last but not the least is the Voice assistance which has been with us for many years now but the enhancements in AI has provided more room for improvement in voice-assisted technology.
There are many examples of AR which are being used by individuals and industries like;
IKEA uses the application Place, which they have recently released so that customers can
check how different types of furniture look in their home which simplifies purchase decisions for the customers. Niantic’s Pokemon Go, an Augmented Reality based smartphone game, enables the player to catch Pokemon on real-time locations. Automaker Company Ford uses Microsoft’s HOLO LENS to design cars and experiment with new designs. Other automakers, Audi and Cadillac use Virtual Reality to enhance the customer experience so that the buyers can see the car model and the features. So in short what I mean to say is that nowadays industry giants have started implementing technologies like AR and VR in their fields and are experiencing a much better way to run their business.
Examples for Voice Search technology are Apple’s Siri, Samsung’s S Voice, Microsoft’s
Cortona and Google Assistant, Amazon Alexa. A lot of development has been made in the field of AI in the last few years which has motivated developers and companies to create more products and services around it.
These are some of the points which suggest why Artificial Intelligence is important:
1. Repetitive Learning though data
AI carries out continuous computerized tasks which are high volume and automated. Through Deep Learning, AI seeks to get in-depth information about a problem or a query raised by an individual. Human enquiry is still important to ask the right question so that the learning is in the right direction.
2. Adding Intelligence
Products which are already in use are improved through the integration of AI capabilities. Different types of components like automation, learning bots and conversational platform can be merged together along with huge amounts of data to improve the product or the service through AI.
3. Adapting to newer algorithms
AI continuously learns newer algorithms through structured data available to it where a new skill is acquired in order to provide newer experiences. An algorithm is important to solve a certain case or a problem. When new models are introduced, AI automatically learns through training and added data.
4. Deeper Insights
More and more analysis of data leads to a deeper understanding of the database available to AI and through neural networks many hidden layers can be uncovered. With the highest compute power, various models can be trained to go deep into data to get more relevant out of it.
5. Incredible Accuracy
The most appropriate example to define this point will be Google search and Google photos which gets better as we continuously use them. Through deep neural networks, AI achieves higher accuracy to dive deep into data and select patterns of the users which can be helpful in providing similar results.
6. Proper utilization of data
The algorithms are self-learning and the data is used appropriately and excessively by AI which helps bring out the best results out of the big data. Since the data is important now than ever before, it creates a competitive advantage because many newer techniques or solutions and be uncovered through proper analysis.
Conclusion
Artificial Intelligence can benefit the lives of each and every individual because it has the potential to offer a technology which can be implemented in day-to-day life and would make their lives easier. There are multiple areas which can benefit from AI and this will result in the reduction of human efforts, costs, and labor. Industries and Enterprises are already using AI in their business processes and have started seeing the difference through high efficiency, lower operating costs, and faster decision making.
You must have come across on the news lately, one has to change from HTTP to HTTPS if they would like to avoid the insecure warning. Yes! Your website will be termed insecure when you don’t change yourself for this secure one. If you don’t have much exposure to this, let me help you with the understanding of this and for all those looking to rank higher on Google and bring multiple traffic here, this would be a must-read for you.
1. What exactly is HTTPS:
If you want an answer to what an HTTPS is then this would be your read. An HTTPS is a secure version of HTTP ( Hyper Text Transfer Protocol), an S is added as an abbreviation for Secure. This security makes sure that all your data transfer to the receiver(browser) is secure and has no exposure to third parties. Previously almost every website used to have HTTP but with the time, with an increase in the number of hacks and stealing of data, it has been made sure that the connection has to be secured to experience a safe and encrypted share of data. That’s the very reason why HTTPS has been introduced and has been widely used these days.
2. Why HTTPS, why pay for it?:
HTTPS is the secured version of HTTP and can be really helpful when there’s a possibility of being exposed to illegal practices. It protects the websites from its vulnerabilities and makes sure your website is secure. Especially when it comes to the websites that have the buy and sell facility, this would be the must-have feature on their sites or else there’s a high possibility of theft. That’s the very reason why most of the e-commerce or any other websites dealing in online purchases have upgraded their websites to HTTPS to ensure their customers a safe and a protected transfer of money. Not only this, but there’s a whole other reason, one should upgrade to this.
3. The Google Factor!:
The first and foremost reason for all the websites to upgrade to this is here. Google has confirmed in the year 2014 that the rankings on Google would consider the HTTPS factor. All those who have not upgraded to HTTPS would be named in a quite lower position of ranking. The other most important thing that Google might effect is by using the word “Not Secure”. This word is the one that’s going to take multiple websites down as from July 2018, the whole story of HTTP is going to change. They will be named Not Secure. Imagine the kind of loyal audience and newly visiting traffic it might hurt. All those traffic that has driven your website will stop visiting and that’s when the depreciation starts. Hence, if you haven’t updated your HTTP website to HTTPS, this might be the time.
4. How do I change it to HTTPS:
If you’re wondering how you can change the website to HTTPS, then we’ll guide you through. In order to get that “Secure” tag after your HTTP, you need to get an SSL certificate from your host or other hosting sites. These prices can vary from no cost at all(Free) to about 1500$. First of all, you need to make sure that yours is not a shared IP address. It should be a unique one. Most of the hosting sites have a basic plan where the IP addresses are not unique. The website owners who have just started don’t mind this factor much. So you need to get your own unique IP address and the next step would be to purchase a certificate. In order to do this, you need to find some sites such as instantSSL that provide an annually based certificate. These are available for free as well, but those aren’t as secure. So, learn about your preferences and depending on the kind of a website you’re running, choose your plan.
In the next step, you have to activate the certificate. You can request your web host would do that for you. Then in the final step, update your site to use HTTPS.
If this doesn’t do it for you, here is a link for an even better explanation here.
Advantages of using SSL:
Here are a few advantages related to this, that might convince you why it’s a must to upgrade to HTTPS.
HTTPS secures your site from a vulnerability from the third parties.
It ranks you higher on the Google ranking
Shows your website is genuine and worth visiting
You can earn your customer’s trust with the Secured status before the URL
Transactions would be done without any insecurity from the customer
Ranking higher means higher traffic, more the traffic, more is the business.
The customer’s confidence is increased and in time you’ll be regarded as a trustable site through the mouth talk.
Google recently conducted its annual I/O developer conference in Shoreline Amphitheatre, Mountain View, California, United States. It was one of the most awaited and bigger conferences of the year so far. In the Google conference every year Google tells about its efforts to reach where it is and what are the new technologies and advancement they have brought with respect to the previous year and its efforts to push the consumer technology beyond the boundaries.
In Google, I/O 2018 conference the star of the show was of course Artificial Intelligence or AI and even the Google Assistant was one of the central parts of the conference. The new and updated version of the Android P that is used in Google Pixel mobiles was also made available to watch and was made available to people who want in their Google Pixel mobiles or the developers. And Google covered all the important advancement that is being done in the technologies, Android version, new things introduced and everything.
Below are the announcement and advancement that is being made by and told by Google in the Google I/O conference 2018:
ASSISTANT FOR HANDLING THE CALLS IN GOOGLE DUPLEX
Making calls and booking reservations, giving appointments have become easier now with the more advanced and more smarter and natural sounding voice of the Google assistant. It can easily handle all your business calls and to and fro question and answer conversations easily it can even handle your calls like when you hate to make a call when your reservation is not confirmed Google assistant makes a call on behalf of you.
As Google started explaining everything about Google Duplex and two calls one by the Google Assistant and the other the Human call. Both were very similar and it was difficult to identify who was human and who was not and between both only one was the real human.
The most interesting thing about the Google Duplex was that it included “hmm” “umm“ when someone on the other side of call replied “okay. Give me one second”. And even had “uhh” behaving like it’s thinking about the answer. It was even able to answer all the twisted and turned questions and the answer that was seemed to be very natural. And it was very much unbelievable for any person to identify who is human. Even sometimes the human mess up the things but Google Duplex talk the right answer and never mess up.
SELF DRIVING WAYMO JAGUARS I-PACE
These cars are very important for the future generation and are required a lot in the future as this is the driverless or self-driving car. The working and all was shown in person to the people present in the conference. And it was even illustrated that in the coming years more than 20,000 cars would be on the roads. At present, it was being used in a taxi with no drivers on the driver’s seat. The Waymo taxi service company announced to launch this service in Phoenix, Arizona by the end of this year. The people can avail this car easily with no drivers and can travel to the local destination.
SMART COMPOSE INTRODUCED IN GMAIL
There has been a lot of changes in the Gmail this year than the 14 years. It is using artificial intelligence or AI to make the Gmail experience even better. The main feature of the smart compose is that it by using the Machine Language it would help to create and complete the sentence in the emails automatically. As similar to that one in the mobile phone which predicts the word for you whereas in here it composes the whole sentence. As Google contains a whole lot of your data, day to day things and all, it became smart enough to show you the right autocorrect sentences.
GOOGLE MAPS ADVANCEMENT
The biggest savior of this century for the busy people is the Google Maps which shows the people the route which is having less traffic and you can reach the destination early, which initially means it shows the people short-cuts and not so busy routes to reach the destination. It helps a lot to the people who are new to any place and want to get somewhere which initially becomes a savior for them. But that’s not it Google has updated this Google Map feature and made the best out of it.
And one of the important flaws of the Google Maps is that you never know where the blue dot is going to or pointing to. This problem has been solved Google has made it easy. Now you can directly point your mobile to the street and the view if the street and the direction would be flashed on your mobile with the right direction to your destination. A demo on this advancement was given in the conference but when this thing will be implemented in the present Google Maps is unknowns still now.
ADVANCED ANDROID P BETA
Android P beta has become very much accessible, and it is accessible not only in the Google Pixel mobile but also in 7 different mobiles which also includes Nokia, OnePlus.
The Android P beta is accessible in all the Google phones starting from Google Pixel, Google Pixel 2, Google Pixel XL and Google Pixel 2XL. Whereas this android version is not available in the Nexus 5x and Nexus 6p.
Other than the Google mobile phones it is also available in the other brand of mobiles or the third party mobile phones that are available in the market which are mentioned below:
Essential phone
Nokia 7 plus
Xperia XZ2
Xiaomi Mi Mix 2S
Vivo X21
Oppo R15 Pro
OnePlus 6
The saddest part of this is that it is only limited to certain devices only. Every smartphone out there won’t be getting access to it. After the testing and seeding of this Android version making it more efficient to use by the customers, it will be launched by the end of August.
Android P is very much efficient than the Android version of oreo. The battery has become very much adaptive and battery conserving has become much more efficient than the previous versions of the android. And the app wake-ups have been reduced to 30% in which the operating system fore-predicts the apps that are being not used in a day and reduces the waking up of this type of apps.
Adaptive brightness with your preference to change it. Google has introduced it as even if having the brightness adjusting mode people use the manual way to adjusting the brightness. Google has modified this and made the brightness be accessible according to the personal preference of the users.
One more important features are the App action in which in the afternoon you may be searching for the movie tickets in BookMyShow. And in the evening you forget about your evening routine then Google will ping you and alert you to the evening workout with different and effective workout sessions.
Developers coming up with new apps can keep the parts of their app in the different operating system which is called as the app slice. If you want to search something like MakeMyTrip and you get a drop-down button with only home and work including the prices beside it. If you are searching the “Goa” and get some pictures from Gallery that are recent. And this technology would be advanced in the near future making it accessible for videos and checking-in in hotels.
IMPROVEMENT IN NAVIGATION
The navigation system in the new Android P enabled smartphones have been made easy and clean in order to make the multitasking process very easy to understand. And has replaced the home and recent buttons with a horizontal bar. To bring everything out there in the single screen only Google has implemented this technique.
It has a swipe up screen which when swiped up can see the excessively used app and the recently opened apps or the pages and in addition when swiped twice you can see all the apps present. This has made the work of the users very easy and accessible easily and can have everything readily available in one gesture.
SIMPLIFIED VOLUME AND SCREEN ROTATION
The smallest change yet but one of the exciting one. The volume keys which are usually used to be on the outside of the mobile and where the hardware buttons. Whenever you want to play any video and turn the volume button low and high and later find out the ringer to be silent or to very very loud. This usually happens a lot with the people. To omit this problem Google has made the media volume on the phone itself on the screen right side where usually the volume keys are meant to be. Where you can manually set the volume by increasing or decreasing and with a bell icon above to turn on and off the ringer.
HOW TO USE AND MINIMIZE THE USE OF ANDROID P?
Google has introduced a dashboard in Android P where you can find all the details of every single minute of yours like how and where you spent your time on which site or page or app. For example how much time you spent on facebook from the phone and from desktop not only facebook every other site you are using.
You will be getting all the details of the time spent by you on the internet. This can help the people using it cut it down and minimize the usage it is something like the self-imposed limits on the social sites.
SMART DISPLAYS BY GOOGLE
In reply to Amazon Echo Alexa, Google has started with the excellent and very nice smart speakers and touted screens. It is implemented with the Google assistant and smart displays. Not only that Lenovo Smart Display, LG, Sony, JBL are working for hand on with Google to deliver the best Google smart display. Which is anticipated to be released in the month of July.
JBL LINK BAR
Google has promised to implement the Google Assistant and remote free Android TV build on in it. Google assistant will be infused in the soundbar with 4 way HDMI 4k passthrough in the soundbar and would go on for a very slim and handy profile. And it is yet to be implemented in the real model.
INTERFACING OF GOOGLE ASSISTANT
The Google Assistant would be taking in the form of the visual experience when you swipe for the Assistant. Every day it comes up to you with the reminders, notes, directions saved or day to day ways or having the interactions Google Assistant. It’s something like Google is renewed with all the specialties that are required to simplify the work of the user mostly the business persons. Which is most probably estimated to be released in July or August this year.
WEARABLE OS
The wearable devices like the watches will be having the inbuilt Google I/O Assistant which would be helping the users in all the ways just by being on the wrist.
If you are in the airport and want to the next flight or the whole schedule that is where the Google smart wristband becomes very useful with all the available things on your wrist that too a voice guiding you. Not only that you can switch on your A.C without the use of the remote and make your LG vacuum cleaner work just by commanding to Google Assistant on your wrist.
REFURBISHED GOOGLE NEWS
The new refurbished Google news is somewhat maintaining the site similar to Apple News like designs making it a bit easy for the user to access to the important updates and news and is broken down into two different parts as the newscast and the Google call briefings. And even provides you the links to the source which helps you to subscribe easily.
Machine language is the base of this updated Google news, as its main aim is to provide people the original and quality and time to time news. The smarter of Google News version will show the most relevant news and goes down likewise and will be updated on every Android phone within the week.
DIFFERENT VOICES FOR GOOGLE ASSISTANT
Google nailed it with coming up with 6 different voice and accents and even with the voice of the celebrities.
For example, the musician John Legend has also lent his voice for the Google assistant you will be hearing it soon in your mobiles, headphones, wristband, smart displays etc.
Not only him there are other 5 celebrities who have to lend their voice to Google assistant which will be coming in front of you by the end of this year.
SPECIALLY ABLED PEOPLE ALSO GET BENEFITTED
Not only the common people but also the specially abled people are being benefited with the new Google I/O advancements. Google has used the Machine Language to make the display captioning even more effective while two people are talking. It would help the hearing-impaired people by separating the relevant words and information and even identifies the different people voices and separates accordingly.
For future, it is thinking to build up a Gboard with the Morse code for the specially abled peoples.
IMPROVED GOOGLE LENS
Google has improvised its lens with the inbuilt object recognizing software used in the camera lens. Which will be made available in all the new phones coming not only in the Google mobiles. It is aiming to target all the smartphones out there. Artificial intelligence has been used which will lead to Google assistant if you click once and will lead to Google lens if you click twice.
The work beyond this is yet to be done and will be in front of the users soon.
