7 Crucial Social Media Metrics to Monitor to Grow Your Business

7 Crucial Social Media Metrics to Monitor to Grow Your Business

n recent years, the hype around social media has been growing tremendously, be it in businesses of all sizes and in all industries. It has become vital for all the brands to leave their trail in the online chatter of these numerous networks, and they have devoted entire strategies in doing so. After all, this is precisely where your customers are, where they browse, get chatty with brands, as well as friends.

Spread the word about awesome products, and make buying decisions easier for your valued customers. Social Media Metrics plays a crucial role in the present businesses.

As a result, brands do their best to make some authentic noise, and keep their followers interested and glued, with fun content, unique language, and brilliant imagery. Of late, video content on social media is in the form of live-streaming, as well as short animations, such as gifs have become an even more popular form of content that most audiences love. So, brands do deliver.

However, many businesses fail to look at the results of their efforts from a critical perspective. They invest a lot of time, resources, funds and expertise in crafting ingenious strategies, but sadly, fail to follow up with the response. In the current era, an equal portion of a successful social media strategy, requires every brand to keep track of their results on social media and react to them in such a way so as to focus on continuous improvement. This is to keep pace with the ongoing market trends. Social networks are almost infinite sources of useful data, and it’s up to you to make the most of it to dazzle your followers and turn them into loyal customers.

social media image

The number and growth rate of your followers

There’s no such thing as having too many followers, so naturally, brands aim to attract more of them each day. They create new posts and do their best to entice a lively conversation. However, earning these followers is often a result of years of reputation-building, that is not solely dependent on your social media tactics. Hence, the need to keep an eye on the rate of your follower growth is imperative.

The first number, your overall follower base, that is, shows the potential reach you have since they combined with their own pool of followers, is within your grasp. The second number, or how consistently your audience grows, shows how engaging your social efforts are, and in which instances you’ve earned more followers. This is for you to make more similar posts in the future.

Cross-referencing across your channels, whether it’s YouTube, Instagram, Facebook, LinkedIn, or a different mix, is crucial, to check which of your followers are simply discovering you – one network at a time. Also, which ones are actually the new members – this will give you a chance to push for more followers in each different segment you find, to have better success rates.

The engagement rate for your posts

How often do your posts receive likes, retweets, shares in other forms, comments, and emotional reactions? Although it feels impossible to track every single post you publish, you can use a wide range of tools on each of these networks, dedicated to monitoring your engagement levels.

If your audience prefers video content, you’ll see a spike in engagement, every time you post something appealing in this format. Given that, you time your publishing schedule well and use the right type of content. Make sure to always sift through your posts, even if you discover that your audience prefers one or two formats. Keep your efforts diverse, try to translate the quality, the look and the feel of those most engaged posts to other formats, to elicit a similar reaction.

social media picture

Your influencer relationships

Who do your followers look up to when they make decisions related to your industry? For those interested in fitness, just the names Kayla Itsines or Michelle Lewin, ring the bell. They are the key source of inspiration for health and fitness for these folks. While not every brand is able to aim that high on the list of popular influencers, there are literally hundreds of micro-influencers who can deliver the same results to a smaller company.

Always know who your go-to people are. They are not just there to expand your follower base, but they are the key to building a strong reputation, and a name that will stand for well-defined values. That is why, it’s crucial to find the right match and build long-term relationships with them through content and collaboration, your audience will appreciate.

Brand mentions

Those who merely follow your brand without having any type of engagement with you may not be convinced yet about your product or service. Those who engage, in a positive or negative manner, are most likely well-acquainted with your brand, and they are the ones who might actually feel free enough to start their own conversations regarding your brand. This is especially relevant when you wish to see how well your competitors are doing, compared to you, and if a certain campaign is delivering the expected results.

Understanding the emotional context in which your brand appears by including social mention monitoring into your marketing strategy will allow you to reshape your brand perception and build greater brand awareness. Whether you’re pushing a new product line into the market or trying to start a contest to grow your audience, tracking your brand’s mentions will show how well you are truly doing it and which of your efforts are making the greatest difference.

Conversion rates

social media tree image

Every marketer’s favourite metric is the one that shows to what extent all your social media efforts are indeed paying off, literally. Of course, you want your followers to love you, but only when most of that love gets translated into actual purchases. Then you are actually turning a profit from all those hours, thinking up new tweets and delivering stunning Insta-perfect photos.
Now that many social networks actually allow brands to sell through their platforms, they no longer exist merely for creating influence or gently “nudging” their audience to visit their websites. On the contrary, features such as the Instagram Shopping feature which went live earlier this year, have made it possible for brands to sell directly through social media and redirect to their websites. Now, you can measure how many of those selling posts are delivering result, which ones have high click-through rates, and how you can bring more content, that will inspire that level of interest.

Organic and paid reach

Even though social networks update their algorithms to better serve their purpose, you can still see results from the organic reach efforts, and tailor your paid efforts to improve your overall reach. That said, having a massive following on social media doesn’t guarantee that your posts will have an equally impressive reach. This is precisely why you need to structure your efforts carefully to meet this goal.

You’ll see industry examples of people, as well as companies, that manage to reach a large chunk of their audience with a single organic post, but there is so much more than that meets the eye. From timing your post perfectly to crafting exactly what your followers crave for, all the way to choosing the right social platform for such an event – all of this play into the equation.

That’s why some of your posts will outshine others. You need to check the numbers to see which of your publishing content reaches the greatest portion of your audience – whether it’s through paid ads or through organic ads.

Return on investment

In order to have a comprehensive social media strategy put into action, most brands need to invest not just money, but a significant portion of their time and creative energy. It takes expertise to understand the fluctuating market, the changing needs of your audience, the upcoming social media trends, and all the finesse of excelling on these platforms.
That’s why most companies hire at least one dedicated social media manager, although most companies have entire teams at their disposal. Then, there are photographers because you can only use so many stock photos, and the SEO experts who know which keywords will be essential for your business. How many of those investments truly deliver a return you’ll feel and which will allow your business to grow?
You can rely on many analytical tools to give a deeper insight into how far you’ve come with your goals. After seeing these numbers and how they affect your social presence, you can apply a more fine-tuned approach, focus on the key profit-drivers, and create posts that will help you see these numbers grow.

What is Phishing? What are the measures to avoid Phishing scam?

What is Phishing? What are the measures to avoid Phishing scam?

For nowadays computer users one of the greatest threats is the phishing attacks. It is one of the biggest challenges that the individuals and the companies face while securing their valuable data and prevent phishing and avoid the phishing scams. Hackers are nowadays relying most on it to exploit the users and get their personal details. Staying under the covers and attacking people from there has become one of the serious issues these days.

What is Phishing?

Knowing you’re are being tricked and scammed, avoid phishing scams, preventing phishing attacks so in a whole knowing what is phishing. Is all that phishing includes. There are some websites which provide the users with exclusive and catchy offers. Tries to trick the users into giving their usernames and passwords sometimes even the private information. This includes the websites such as the bank website, online shopping sites which are more into phishing.

The information which the Phishing site mainly asks are mentioned below:

  • Passwords and Usernames.
  • Account Number of your Banks.
  • Social Security Numbers.
  • Debit and Credit Card Numbers.
  • Personal Identification Number.

statistics of Phishing

(source: google transparency report)

In digital media, Phishing has enlarged its hands in the form of phone calls and downloads from some anonymous websites. Excluding all this, the most common form of Phishing is through emails. In which the trickster possess to be a well-known company which you can trust easily. Later on, ask for your all private and valuable information.

These people Customize emails which contain the trusted company logos, font size etc is built for Phishing. Which makes the email more customized and trusted as it is from the original company. For example, the scammers claim that you have won a huge prize money and require your personal information for verification. Even sometimes ask to give feedbacks through which customers can win a prize for taking part.

Types of Phishing

  • SPEAR PHISHING: It means the scammers just concentrate a specific people or group of people for phishing attempts. The tricksters may have sought the required information still in a hope of increasing the sources they have. However, it is one of the most successful phishing techniques on the internet until now.
  • CLONE PHISHING: Whenever a lawful email is sent to the people the scammers take down the address from the links and attachment. After which they create a whole new and similar kind of email or a cloned email.
  • WHALING: In this phishing type the scammers directly target the senior most persons of an organisation such as the CEO, CFO. Here, the emails and websites are more expertise and seriously at the executive level.
  • VPHISING OR VOICE PHISHING: All the phishing techniques doesn’t necessary needs emails and websites. In this phishing type scammers call up and claim to call from banks and ask account numbers for verifications. They even, if use the fake caller id’s for making the fake calls more trusted.

HOW TO PREVENT PHISHING SCAMS?

Phishing image

Whenever you get a message from a website who is asking for your personal information. Before that Google pops-up, a message warning about the content is dangerous and deceptive. Below are some tips to avoid the Phishing scams:

  • CLOSE THE DOORS FOR THREATS: To avoid Phishing the best and trusted way is to stay away from all those sites which are not trusted and you are going to use it for the first time. For email marketing try to avoid 99% of the unwanted emails which includes the dangerous links, deceptive attachments. Whenever Google warns about the malicious site its good to stop then and there. Web-filtering is also one of the important defence mechanism that helps in detecting the scam websites.
  • SECURE YOUR PERSONAL INFORMATION: Always think before you click because the scammers don’t even leave a chance to spoof you. They can even attack you using simple things such as BEC or Business Email Comprise. Where we can’t find any links that are working or detect any of the attachments.
  • CHECK THE EMAILS AND WEBSITE THOROUGHLY: Before jumping to a conclusion and giving all the details. If you get an email, addressing generically, having spelling and grammatical mistakes in the mail, and links redirecting to different sites then for sure these emails are from the hackers. These all are the next generation steps to stop spoofing.
  • CHECK THE SOURCE: whenever you get an email from a bank always check the source of it. Because no bank will ever ask you to disclose the personal numbers, passwords, pin numbers etc. Try to avoid these kinds of emails if any doubt directly calls the bank and ask about it.
  • INCREASE YOUR COMPUTER SECURITY: Having a good antivirus is the answer to this. Antivirus keeps your computer safe and secure from all the dangerous versions attacking your emails. And most importantly it even warns you about it. In addition to it, Antivirus gives the update about the present operating system and when to update it.
What is Affiliate Marketing? How to generate Affiliate Leads?

What is Affiliate Marketing? How to generate Affiliate Leads?

Suppose you have bought a car or an iPhone or went on a trip and it becomes very difficult to explain to your mom that how you managed everything? That is when the concept of affiliate marketing comes up. And the way to generate affiliate leads where you have no clue how to explain all this. The below article will help you in all the possible ways to understand about Affiliate Marketing more easily.

Affiliate Marketing Definition

Affiliate Marketing is a marketing program which is based on the performance done in the marketplace and the ways to generate Affiliate leads. Usually, the results are always delivered to the merchants or advertiser. The external partners for which the external partners get rewards or the commission. A valid sale or a form of lead which is completed or a user who is using for the free trial and even if the subscriber for the newsletter is all the valid results that merchants get.

The process of sharing the profits from the products sold after marketing for the same is what Affiliate Marketing is about. It is most common on social media these days. In different social media platforms the users that are common, share these links that have been assigned to them. Hence share the profits earned from the sale made.

There wouldn’t be an increase in the price of the product. Price of the product remains the same whereas the profit shared is reduced. If the product is sold for 100 bucks and the profit is 20% then the price of the product remains the same. But the profit of 20% doesn’t completely go to the seller. The seller shares the profit with the marketer and both end up earning.

In the usual process the seller enjoys the full profit, but here, he/she has to pay from the profits obtained. This is a win-win situation as the marketer helped the sale of the product and the seller is rewarding them for the same.

Amazon Associate Program launched the First and the longest running affiliate marketing programming. And it was launched in the year 1996 was symbolized as the longest running affiliate marketing program. It became a model for other companies which they follow. It can even be called as Affiliate Marketing Amazon.

This is one of the various ways of digital marketing. Here’s a look at the Digital Marketing and its scope.

 scope of digital marketing

Challenges faced in Affiliate Marketing

Marketing using Affiliate marketing offers a great opportunity to expand their business. And increase the affiliate leads for the business. Reach a lot of people or audience through their business. Can even easily get new audience or customers through having the partnership.

Tricky or dirty word is what Affiliate marketing is sometimes considered as. While overcoming all these Affiliate Marketing has established itself as the best and viable Customer Acquisition Channel. The Old Affiliated marketing has a lot of Fraud works done. It involves things such as the cookie stuffing, Spamming, SEO black hatting, spyware, brandjacking.

Affiliate marketing is limited and works wisely. Which contents some exciting things such as the coupons, some general websites, sites having awesome deals, referrals for the development businesses.

There are a lot of brands that incorporate themselves in Affiliate Marketing. While in the mid the don’t know if this Affiliate marketing is lifting and increasing their sales or just taking the marketing of the brand down. Ignoring the Affiliated marketing will also result in the downfall of the Brand and the company. Affiliate marketing has become mostly used marketing tactics for them to increase the value of the brand.

How to Become an Affiliate Marketer?

This marketing type isn’t a big deal to sign up for. Let me guide you through the process:

  • You need to sign up or sign in for the respective E-Commerce account
  • Then you need to navigate yourself through the affiliate marketing signup pages like forAmazon Click Here and for Flipkart Click Here
  • Now you will be provided with an affiliate ID and a unique link
  • We can share the links in different mediums.
  • All the purchases that are made using these mediums are counted under your account
  • The seller would then share a certain percentage of the profits and it’s usually up to 12% of the advertising fees

How to earn from Affiliate Marketing?

Are you a beginner and want to know on which factors the Affiliate marketing hugely depends upon:

  • The network for which you have the Affiliate marketing checking the reliability and efficiency of it.
  • While working with the advertisers checking on the levels of commission and the rate of conversions.
  • The time and commitment you are ready to give to your work.
  • The knowledge about the work and the zeal to learn about the work in order to succeed in it.

What are the advantages of Affiliate Marketing?

Usage of Affiliate marketing in present days has increased a lot to increase the affiliate leads. A lot of companies use this method infrequent. It is one of the stress-free as the sellers can sell their products. Without having and bearing and cost of manufacturing and avoiding the responsibility for handling and buying all the stuff and storing them.

Just by knowing how to utilize Affiliate Marketing effectively it will result in getting the profits and incomes that passive and high. The step for this is always keeping an eye on the target and working according to fulfil it. If the business once starts getting profits it will bring you the substantial incomes, from which the work will just increase gradually.

People usually think that Affiliate Marketing gives fast results and most profitable. Whereas in the contrast it takes a lot of time, commitment and willingness to reach that level and get the targeted result.

Going to the office and running the business everytime makes the work even hectic. This helps to monitor everything on the Internet while sitting in a home or anywhere else on your laptops or phones. It gives freedom to work from anywhere it is very much flexible.

Persons having huge social media followings having received a lot of freebies. Those who visit their business sites and the advertising the business here attracts a lot of people which creates an awareness of the brand. If a Website is generic then the options for it is huge and creates an endless possibility to grow easily.

Which social media platforms can I share this on?

You can share these links to multiple accounts and see that the reach maximizes. More the number of reach more is the chances of conversion into a sale. There’s no limit as to which platforms and which media you share this on. At the end of the day, the key goal is to achieve a maximum number of viewers.
So always make sure you have a good reach on your social media pages. If you don’t have enough followers or friends take the help of your friends who might share the link for you. Even if someone else does a share, the link being yours, you’ll be the one receiving the credits and the share. Think out of the box and find ways in which it reaches the most audience.

Being an affiliate marketer isn’t a difficult job as you can see. But using your resources to generate enough publicity is the key. Let me suggest to you a few more foolproof methods garner enough views for your links. Join a number of communities and groups as it will help you in gaining enough people you can circulate it around. If there are around 0.1 million active people in a group, then there’s a high chance at least 10,000 would click it. Out of the 10,000, there’s a good chance about 10 people would make the purchase. This is the process you can follow in a number of different groups that’ll help you in gaining some great deal of profits.

You can also see how different social media channels can be used to boost your sales here.

affiliate marketing using social media

Merchant marketer:

Once you cross this particular stage and would like to take more advantage of this program, you can start merchanting this process by yourself and yes, it’s completely legal and fair. You can go ahead and spread the link towards multiple platforms and the reachability increases by a great deal.
You can start gaining people, especially the ones who have a lot of followers or friends over the social media platforms. Even you can have them share your content and once you get your share of profits, you can share the same with these sub-marketers. A lot of people follow this method. It usually works for the people who don’t have a proper awareness on how the affiliate marketing works.

How to generate leads for affiliate marketing?

Below are some of the effective and applied steps which help in generation of the leads in affiliate marketing.

  • KNOW YOUR TARGET AND AIM IT

    Always have a talk with your team before starting any of the project or a campaign. Talk in details about the results, goals and the metrics and the way to approach it. This is one of the important strategies. Generating the leads and the challenge is when you have met to target and that a particular lead needs. Rather than having some random leads to fill up the position in commission it becomes more important to check whether that lead is helping you out in reaching your goal.
    Most important question pops-up here is why do we need to generate the affiliate leads? Because leads are those people who in near future will be converted into customers. Who will make the required purchases! or take a service from the things you sell.

  • REALIZE YOUR TARGET AUDIENCE

    Realizing the target audience is very important to take your time and see what your business is about? And who are the targeted audience? For example, you have a business in cosmetics then the target will be the women audience as cosmetics is a thing which is mostly used by women. This is how you have to know your target and concentrate mainly on them. Because these leads will only make the purchase or will convert into the customers.
    It will help to the segment to the leads by considering them as partners and they will initially lead to having the profitable business. Understanding the audience and the targeting those only according to your business requirement is the key.

  • OFFERING BONUSES TO CUSTOMER

    Affiliates help in getting a lot of leads to your business website which depends on the prospects generated by you on the website. Providing the customers with bonuses helps to generate more amount of leads which will attract the leads towards your business.
    Initially, this will encourage the customers to bring more customers to the making purchases in your website.
    Sometimes the customers feel that it is very tricky. But while having the bonuses to overcome this Affiliate Royale has made it easy while using the commission tiers. By adding different levels changes in the commission is done. It monitors how much an individual is being paid! and how he can easily access the bonuses while required!

  • HAVE GUEST POSTS

    Guest post is nothing but writing a post on a particular thing that will publish in some other website, not in your own website. This helps a lot in attracting the new prospects to the website. It even helps in reaching a huge number of audience and driving them to your business website.
    In addition to that if you give backlinks to your business website. It will increase the Google rankings in searching SERP or search engine result page.
    Whereas there are various steps to keep in mind while going for guest blogs or posts like

    • Write the contents for the websites which have the active comment section and the social media pages and in which a huge number of audience are active.
    • Give backlinks to your website or the landing page directly which will help enhance the website leads.
  • CAMPAIGNS IN SOCIAL MEDIA

    Social media marketing these days has become one of the key factors. Promoting your brand on different social media platforms will help a lot. Campaigns in social media always connect to tons of people every day while still sticking to the goals of the business.

    • Select those platform which you think will help you in reaching a lot of audience and focus and concentrate on those platforms only.
    • Generate the contents that are shareable easily between the social media platforms. Because the contents which are trending and easy to understand reach a huge number of audience.

    And the important point to remember that all the campaigns that you generate in social media should reach the people and attract them to the business prospects.

Top 5 Trends for Future Social Media Marketing

Top 5 Trends for Future Social Media Marketing

If you haven’t been online lately, then you might have missed Facebook’s AR feature for its marketplace. This is a new feature introduced by Facebook to attract the users towards its new marketplace feature. Right now, the feature has been, This shows how serious Mark Zuckerberg is in making his marketplace feature a global one. There are top 5 trends for future social media marketing will rule out in 2019-2020

If you’re not really aware of what an Augmented Reality is, then let me explain it to you. Augmented reality is a digital integration of features that reside inside your device but can be portrayed as if they exist in the real time. The digital equipment and features are featured over your phone, and when you place your camera towards the real world scenario, you can get a glimpse on how it’ll be in the real world scenario. If you still haven’t understood it well, let me give you an example of Pokemon Go, where the technology gives you a feeling that you’re catching a pokemon in the real world.

Future Social Media Marketing Trends

1. Automate your Chatbots and leap into the future of social media marketing

The client bolster is a field that has a significant incredible work rate, particularly in India. Keeping in mind the end goal to adapt up to the high time-based compensation rates, the western nation associations depend upon Indian and other eastern nations for these administrations. The client mind officials are paid low here yet at the same time an instalment is an instalment. So as to keep away from this, chatbots with higher scholarly levels are being fused in this field.

future social media marketing

These chatbots are savvy, brisk to answer and they are scarily compassionate. On the off chance that you’ve run over Google’s Duplex, at that point you’ll comprehend what we are discussing. Around 90% of the general population conversing with the bot couldn’t remember it was a bot conversing with them. Thus, there’s a vast degree for AI to assume control over the bots.

So Automate your Chat Messenger will help your business growth.

2. The Biggest social media trend overall is interactive media. So Need to prepare good video related to your products

For some, promoting groups, a lot of their opportunity is given to content advancement. They centre around making blog entries, intelligent recordings, quizzes– these distinctive online encounters to give their intended interest group what they’re searching for at each phase of the voyage.

Be that as it may, once in a while with regards to the advancement stage for those benefits, they come up short on steam.  Here are the five case studies for successful interactive content ideas.

 

3. Create More Original Content with Complete Profiles

Rather than basically sharing substance via web-based networking media, valid on top of things content makers are picking features, photographs and even points in light of social sharing.

More than 50 per cent of individuals find out about breaking news by means of online networking rather than customary news sources, so it attempts into social.

Simply look at BuzzFeed, which cases to have “the most social substance on the planet.” Seventy-five per cent of its perusers searches for content on the site particularly to share. That is the reason it’s critical to compose social-drifting substance, focus on slanting themes, and spotlight on auspicious, applicable news.

4. Get Real Look and Feel Touch with Augmented Reality to take part in the future of social media marketing

Augmented Reality plays a crucial role in future marketing trend.

How Augmented Reality(AR) use for Marketplace?

Facebook & Instagram

facebook augmented reality

Courtesy Facebook

That’s what Facebook has embedded in its marketplace feature. You can experience the devices right in front of you. When you turn the front camera on, you can see yourself wearing those glasses and apparels or caps. Such sophisticated is this feature.

  • IKEA.
  • Lacoste.
  • Tesco.
  • BIC Kids.
  • MTV.
  • New York Times.
  • Patron Tequila.
  • Cadbury.

These brands already used the power of Augmented Reality in their Market.

Mainly Facebook and Apple investing their money to create a new trend in E-Commerce Sector by introducing latest technologies like Augmented Reality ( AR ) & Virtual Reality ( VR ).

Facebook ads can begin to look and feel a touch with additional sort of Augmented area. Corporate Brands declared nowadays that it’ll begin implementing increased augmented reality ads into the News Feed.

These AR ads area unit within the testing part, and users within the U.S.A. are going to be the sole one’s United Nations agency can see them for currently. The new feature permits users to do on the merchandise that area unit publicized through a method just like that of a Snapchat filter. (Facebook bought the increased reality face filter app MSQRD back in 2016, and it’s been adding additional filters directly on the Facebook and traveller camera options.)

In associate degree example, Facebook showed off the new AR and with a try of archangel Kors glasses, however, it is often applied to all or any styles of e-commerce product. Users are going to be able to move with digital versions of fashion accessories, cosmetics, and furnishings before shopping for them through the app. There’s already many big-name stores on board; Sephora, Wayfair, and Pottery Barn area unit a couple of the companies that area unit ready to start out testing this summer.

Shopping for Instagram Stories will be increasing over the months leading up to the vacations further. Last month, Facebook started permitting brands to position stickers on the associate degree Instagram story to link out and let a user purchase the publicized product. solely a couple of choose brands were able to begin exploitation the stickers then, however, the program can begin rolling out globally nowadays.

Facebook is not the first company to connect shopping and augmented reality. In fact, Snapchat pioneered this type of “selfie-commerce,” first with an AR ad for BMW last year. Then this year, Snapchat connected AR lens ads to shopping, letting people click to a checkout page to buy products on display—called “shoppable AR.”

Not only Facebook and Instagram even Pinterest has come up for the online marketing race.  We can even use Pinterest for various branding purpose. It is a kind of Social media platform which is free of cost and allows the users to share, display and showcase other visual elements. You can Pin here anything from cooking tips, to fashion, to fitness etc. everything that you are interested in. It is considered as a very reliable website for all the users. 93% of the purchases are made after taking a look at the product and what Pinterest has to say about it? This is one of the leading growing social media platforms for online marketing.

Apple

Furthermore, online business brands are dashing to offer those iPhone proprietors better approaches to associate, find, and purchase their items with AR innovation.

apple-arkit-2

Recently Apple released AR KIT 2.0 Here is the Demo.

Courtesy Intent GmbH Youtube

5. Influencer Marketing

Influencer promoting can be one intense strategy if done right. To see exactly how great influencer advertising can do to one’s business, influencer promoting gives 11X higher rates of return (ROI) over every single other type of conventional showcasing.

  • Finding Potential Influencers
  • Pitch Them
  • Collaborate to Create Unique Marketing Content
  • Create Unique Experiences

It’s our conviction that better advertising equivalents to better shopping, which prompts development for your business

If any better ways to increase e-commerce business by using Social Media Marketing. Feel free to Comment us.

How brands have been leveraging Love Island’s trend!

How brands have been leveraging Love Island’s trend!

What is Love Island?

Love island is a game show hosted by Caroline Flack in which good-looking young singles come and try out their summer love luck in the show. The winning couple would be winning 50,000 pounds. The whole show revolves around the love interests and how they react to a certain situation. The best part about this show is the moment where people try out their lucks with the other.

How the show has been trending since its inception: 

This is the 4th season for the show and this season was able to record the highest growth in the audience than ever. The show is trending everywhere. Especially in the UK and Australia, the response it has been getting is beyond imagination. The best part about this show is the moment where people try out their lucks with the other.

Let’s look at the statistics on how trending this issue has been over the past 3 years in the UK which will tell you why you hear about this show a lot.

love island

Source: Google Trends

You can clearly see here the way the trend has been increasing. In this year, the trend has been more than it ever has been.

Let me give you a few statistics that might just blow your mind:

The reality show has had about 72.2m Facebook impressions
-It’s had around 22m Facebook video views
-A whopping 30m Twitter impressions and 6.5m Twitter video views
-It’s had a 13m Instagram video views

This is quite enough to claim this show to be the biggest one in the history for the 16-29 age group.

How has love island been able to attract such a huge audience?

Love island has its own way of attracting the audience towards it. Although the show is undoubtedly addictive and interesting, but not very interesting TV series has been able to make it through in the long run. What exactly has been Love Island doing to fill this marketing gap that all shows have been having? Well, it’s easy. It’s just the brand engagements and being active on social media. Yes, that’s enough to get this show such a huge attention.

The channel in which the show is being hosted has been making some continuous efforts in order to popularise the show. It has been making sure that it’s responding to a number of tweets or other social media engagements to spread the popularity. It’s always a big deal when a popular channel replies to your tweet. Isn’t it? That’s how the channel has been able to carry the weight of marketing the show.

Which age group is influenced by this the most?

facebook audience

Source: The AdStage Blog

As per the statistics, the show has already has seen a 78% growth in 16-34 age viewers. It’s been said that this show has the highest of an audience in that particular age group. It doesn’t mean that the other age groups don’t enjoy the show. But, the ones in this age group find it more appealing than the others.

Reasons?

Well as you all know this is the age group most of the youngsters imagine about their love lives or relationships too. That’s one reason. The other reason being that the people on the show are of the same age too. They share the same kind of mindset and would relate a lot to them. Though most of the people pretend not to watch the show if you peek down into their history, you’ll know that they’re the ones addicted to it. Well, it’s common for every person to know what’s happening in someone else’s life but no one wants to say it out loud is all.

How it’s paving way for the Influencer Marketers?

Well, it’s no wonder that once these participants come out of the show, they’d realise that they are already a celebrity. Imagine the kind of response they’re going to get. A few of these participants already have more than a million followers. You can check the Instagram of Dani Dyer and see how she’s been able to get 1.8m followers while still in the show. Here’s how you can use social media to promote your own product.

Dani Dyer is one of the participants, while even the rest of the contestants have been getting a great response, still, hers seems to be the most happening account out of all. This is the best way of getting plenty of followers. Let’s see how it might help them in the future.

The best way to leverage your followers is by the Influencer Marketing. Influencer marketing is a way in which the Instagram celebrities tend to promote various products online. As a return from this promotion, they are paid heftily. though they aren’t paid as much as the actual Hollywood celebrities, still they get a great amount for promoting it on the social media.

How have different brands been leveraging this trend?

Missguided:

Missguided is an online retail store concentrating upon the apparels for ladies. This online platform has apparels for the ladies of the ages of 16 to 35 years. This is one store that has been having a great season. Since the start of the show for 2018, Missguided’s revenue has reached new heights. There has been about a 40% hike in the sales while the show is airing live. Well, how do they do this? How’s it even possible just for Missguided to be able to reach such a stage? Let me tell you. Meanwhile, you can also learn how a few websites use your emotions for your sales.

Missguided has been calling in every opportunity by cloning the outfits displayed on the show within a week. Yes, within a week. They have been able to make all the lady’s apparels displayed on the show available for the fans. This lead to a high purchase of the similar or cloned apparels. Here’s how Missguided has been taking this trend as an advantage.

Samsung:

Image result for samsung

Source: Wikipedia

Samsung is one another brand that has been leveraging their opportunity to make their brand as famous as possible. They’ve been taking every opportunity to make themselves happening too. There’s a part of the show where the participants are supposed to take selfies. While in the process, the camera is turned in such a way that the brand clearly appears on the screen. This is like a great brand promotion from the people while taking selfies on the show.

This trick has probably gone a long way in showing that Samsung has been one of the sponsors of the show as well. That’s how they’re keeping their brand engaged and trending.

Kellogg’s:

Kellogg’s is another brand that has been taking advantage of the show’s trend. The show’s viewership made Kellogg’s to come out and market its own product in its own way. Kellogg’s offered to gift three tickets to the Love Island and the lucky ones are going to win this.

Although not everyone could take advantage of this for all those fans who don’t want to miss an opportunity to appear on this trending show, this might be the best bet they’ve got. They can participate and try their luck out.

Superdrug:

Image result for superdrug

Source: Wikimedia Commons

Superdrug is one more brand that has been gathering people’s attention. Wonder how? Try and notice all those Beauty products set behind these contestants. The brand has apparently been sponsoring the health as well as the beauty products for the contestants.

Using this as their USP, Superdrug has been grabbing a lot of attention even though if it’s not the way they expected it to be all the time. People have also started trolling Superdrug for subtly placing their products behind the contestants. The camera is well placed in such a way that the product looks quite well on the screen. This is an indirect way of marketing. Here’s how Superdrug brand has been taking advantage of the series.

Where can I watch?

If you’d like to catch up too, you can watch this addictive show on ITV2

Bottomline:

It always needs a great deal of foreseeing and good observation of where your brand could take off. All these brands have been able to leverage their way into this trendy show. The opportunities as such shouldn’t be taken for granted if you want your product to be established in the respective market!

10 Best Content Marketing Trends for 2019

10 Best Content Marketing Trends for 2019

Here is the content marketing trends, before we going to content marketing trends we need to know basic things.

What is Content Marketing?

If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.

How Content Marketing builds your Business?

Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.

How Content Marketing helps SEO?

content marketing trends

Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.

Why is Content Marketing important for Business?

Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.

What are the Content Marketing Channels?

Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:

Social Media:

What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.

content marketing trends: Social media

Similar Field Communities:

There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.

Guest Blogging:

Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.

Email Campaigns: 

Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.

YouTube:

Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.

What are the content marketing trends for 2018?

content marketing trends: trends

1. Content Remarketing:

If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.

2. Podcasts and Embedding Videos:

The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.

3. Funny and Humorous:

Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!

4. Promotion, Promotion and Promotion:

Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.

5. Ambience:

These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.

6. Voice Search:

The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.

7. Marketing Automation:

Another way in which you can make your life easier is by using the marketing automation. Marketing automation helps you in doing the jobs that are usually performed by people. Hence, do understand what a marketing automation is and how it helps you in building your marketing strategies – here.

The Evergreen Trends:

There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.

8. Trial and Error:

This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.

9. Content Repurposing:

You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.

10. SEO:

If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.

Best tools to improve in content marketing:

content marketing trends: Tools

Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.

Plugins:

Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.

Google trends:

This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.

Google Trends

Grammarly

One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.

Buzzsumo:

In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here

Buffer

Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.

HubSpot

There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.

Ahrefs:

The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.

Google Analytics:

Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.

Furthermore, if you’d like to have a brief look at tools, do look here.

Content Marketing Success Stories:

Nomadic Matt

content marketing trends: Traveller

A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.

An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.

Neil Patel:

Image result for neil patel

Source: Wikimedia Commons

The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.

Content marketing trends in various industries:

In the Travel Industry:

content marketing trends: Travel

The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:

General Blogging:

The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.

Social Media Short Contents:

The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.

Video Marketing:

Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.

In Commerce Industry:

content marketing trends: Ecommerce

Content on the products:

There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.

Instagram Description:

Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.

Video Marketing:

The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.

Tweets:

The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.

Bottomline:

Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!