Do you know that an influencer can generate up to 15 times more Return on Investment (ROI) than the standard advertising? We can even say that 90% of the customers believe only online reviews from social Media Influencer. This article will take a dig on the Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest Influencers or we can say that a hole on Pinterest everything or total Pinterest App.
While moving to the influencers, it can be expected that the Worth of Influencers will grow more than the $10B in 2020. It will increase because the increased number of people in social media is giving rise to growing influencers, which makes social media sites more established.
To know more about Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest influencer read the full article below:
Pinterest Marketing
Pinterest has become one of the essential social media marketing places these days, a lot of businesses are turning towards Pinterest and Pinterest Marketing. Below we mention some of the vital tips that should be taken into account for Pinterest Marketing.
Update Pinterest Business Account and Profile
This may be the fundamental thing, but first things first a Pinterest account as the face of the brand. It clearly, means that start turning your regular account to a business account. No need to worry! It is pretty easy to convert your account to a business account. First, go through all the terms and condition and connect your social account.
Always make sure that the bio contains all the relevant keywords to identify your brand. It should be easy to know your brand, but with all the essential keywords. The bio should make the front page of the brand or the brand voice with some useful SEO keywords. So, that everyone could know about your business in brief.
Have the customized account, different from regular ones
Add the unique and beautiful board covers to your profile.
Another aspect of making your Profile customized is by adding Board Titles that are catchy and attractive.
Optimize the website
Always make it easy for the viewers to pin your post from your page. You will have several options that will help you with it.
Rich pins: Always enable Rich Pins, depending according to what your business sells or buys. Have the product pins to have the pricing info in the Pins.
Buyable pins: This is stepping forward to product pins, and further can be checked by syncing the web store to your Pinterest account. When the viewer sees a pin, the person can directly “Add to Bag” by clicking on it.
Optimize all images: As it is an image first site, it becomes imperative to have the quality image on the product page. The page with the best pictures, best pins, works the best.
Be Active
After you optimize and customize everything in your page, this the last step to take that is to stay active from time to time. Always make some time to check your content, maintain a connection with the viewers with new material, and have a look for all the pins used by pinners.
While you do pinning, it is better to add some description to your pins and the hashtags related to your business. The hashtags should be clickable just like all other hashtags in different social media sites.
Analyze the work
Yes! This is the last and crucial step that no one should forget.
Analyze the work that you have done. Knowing what your hard work resulted in, is very important, to check if you can use the Pinterest Analytics, which will give full insights about the Business you are doing in Pinterest. This guide helps you in managing the social media business and trying out new techniques to achieve more traffic.
Bring on new strategies
Every month while you have the monthly analysis of Pinterest. It is good to come up with new policies that will spice up the things for you. Start expanding the strategies and different ideas, always to make yourself geared- up.
Pinterest Analytics
First, stepping into the Pinterest Analytics, if you are an active user in Pinterest, and using this platform for the business person, then knowing the Pinterest Analytics is very much important. This helps in tracking the performance of the page.
To avail the Pinterest Analytics, you should have the business account. After you set up the Pinterest Analytics, want to have a look for the profile analytics click on your profile on top of Pinterest Analytics.
How do I find Pinterest analytics?
If you want to view your profile analytics, click on Analytics just above Pinterest then selects Profile.
Then the Pinterest Profile Analytics is subdivided into four sections: Impression, Saves, Links Clicked and All time.
Impression: It is the number of times a pin from your profile being displayed on the Pinterest home, feeds, category feed and search. Average monthly viewers are calculated by the number of people who saw your pins in a month. This will include all the pins that you save in your Pinterest Profile and seen in the last 30 days. It will consist of all the pins that you saved including all those pins other people share or collected from the website and linked accounts.
Saves: It is the number of times a viewer has saved the pin on their board. Pinterest counts it whenever someone saves it, and people start discovering your content.
Link Clicks: Analytics shows the number of clicks that come to a destination, which includes all the on and off Pinterest.
All-time: this includes a variety of metrics that started from the beginning of the Pinterest Account, that has:
Most saved Pins in All-Time.
All those pins that have a higher search ranking.
Power pins- all those who have a high time engagement from people, and it is a combination of comments, saves, sends and all.
It is the number of times your pins will appear on the home feed page, search results and all the various category fields. We can say in other words, that 1 immersion= 1 view.
Impressions matter a lot as it tells us how much your content reached to people. Always check for the patterns in your pins that have the highest impressions, it says the sense about what the people are searching for on your platform.
2. Close-ups
It checks the number of times a viewer has tapped your pin for a closer look.
This is very useful because it tells the number of a Pinner has clicked your pin to have a closer look, it shows your pin efficiency.
3. Repins
It is the number of times a user saved the Pins on their board.
A setup from an impression and close up is nothing but repins. This means that the viewer didn’t find your pin interest, the person finds it attractive and good enough to share, then save.
4. Clicks
It calculates the number of clicks to your website through the pins that are in your profile.
Clicks are nothing but click through rate and that people want to learn more about different content that is where the call to action comes to work. As we consider conversion to be the primary thing, on the other hand, clicks are the best thing to measure the ROI.
5. Top Pins
The analytics show the top 50 performing pins for the whole month, which is based upon impressions, clicks, repins, saves.
Statistics of Pinterest will rise over time and will go on for a more extended period. This section gives you the best understanding of all the performances of pins. We can say that more than half of the traffic from Pinterest first goes to already published pins; mostly those were posted at least two months ago.
6. Top Brands
It is a whole month look out at your board pinners all those who are checking out your pins from pinning the posts by clicking on your pins.
While this is very important to keep a note because you could know how pinners are sorting and discovering the content that is valuable according to the content strategy.
7. All-time stats
This is an extended statistic giving a full view of data; it includes all the essential things such as account inception on the repinned pins, best pins search, all the power pins. Power pins are all those most engaging pins that are present in your board.
Having a benchmark against your top performing content, and is the best way of determining what worked wonders as content for your pins and how to keep on excelling. Plus, follow which pins rank the best in the search result and get exposed to more such material.
Audience analytics in Pinterest
To learn about all those people who are engaging in your pins, click Your Audience that on the top of Pinterest Analytics Dashboard.
8. Demographics
The Audience insights in Pinterest Analytics include some critical statistics such as gender, language, country, and metropolitan status.
It is crucial to know your audience better; it will increase the chances of your pins to connect with the viewers. Demographic becomes essential to fine-tune the content strategy, which will help you in posting the pins in the right time, will help you to publish deals and promotions at peak time, it even gives relevancy to display in different languages that you like.
9. Audience Affinities
If you want to know what your audience is up to then affinity is the thing. This is the section where you can check what the most popular categories that your audience are engaged, can even check the top boards where your content is pinned on, and all other business accounts that your audience are following.
These are some of the basic demographics that will help you so far to know your audience better. Learning about the affinities of the audience will help in understanding the interests of the audience and the type of content they are following. Inclusive, it will help you in scooping out the competition. In short, you can that it is a cheat sheet for the intellectual planning in Pinterest.
Just like the Google Analytic, Pinterest has its tool Pinterest Analytics Tool for free. It is just that you should have a business account on Pinterest to access Pinterest Analytics. It is a very sorted dashboard with all the data segregated into a profile, audience, and web analytics. All the data you get from Pinterest is being stored and sorted accordingly.
Viralwoot
Formerly it was known as Pinwoot, now changed to Viralwoot offering a wide range of Pinterest Analytical Tools. Viralwoot has a section known as “Pinfluencer score” connect to it; it will automatically calculate everything and track the overall record. Bonus, it even has a Pinterest SEO analysis.
ViralTag
It is one of the best analytical tool available online. ViralTag enables to schedule all the pins and manages the full Pinterest Analytics and marketing single-handedly from one place. It even provides the image enhancement option, metrics, and supports all other accounts.
Olapic
Formerly, it was Piqora after Olapic acclaimed it, this became to Olapic. This makes it very good; you will get two different formats in one platform. With Piqora’s technology and Olapic’s brand to discover unique content attracting brands, this tool is one of the best.
PinPinterest
This is another tool used for Pinterest. PinPinterest major feature is the Pin scheduler that tells how many pins you want to schedule for one day. Mobile optimized so that you can access your account from anywhere at any time.
Pinterest Influencer
Influencer these days are growing a lot in every social media. Pinterest is becoming huge attracting people with the awesome, images and reviews. Now it has become a proven fact that the people rely more on Pinterest influencers for the discussion about a product or which brand product to buy.
While Pinterest recently, announced about its the efforts in sharing the API data with the eight top Pinterest influencer for the Pinterest Marketing. It makes it easy for the users to track the influencer and value the collaborative efforts. On the other hand, we can see a significant decline in the brand referral traffic from social media sites such as Facebook, Twitter, while for Pinterest it always climbs the ladder.
At this present situation, if you want to establish your brand as an influencer, or want to know the influencer who will work with you, then it is better to turn on to Pinterest and have excellent growth in your sales.
Take time and try to learn about the posting habits of the top pinners; this will help you know the best Pinterest outreach strategy for an influencer marketing campaign.
How to analyze Pinterest Influencer?
First, you have to track down the 200 most followed profiles on Pinterest as a sample base for the Pinterest influencers. Analyze the pins with the highest volume saves for the last one year and categorize all the data that you get. The top 15 Pinterest accounts will be determined with a lot of followers, and it is essential to have the pin volume with relevance.
Various types of Influencers
Influencers are, the more established users; those are contributing a lot to the site. There always a wide variety in the activity that all the influencers do on Pinterest.
Some of the most active Pinners in Pinterest are:
@janew -1829 pins in last year
@stylemepretty -1545 pins in previous year
Pinterest Influencers in the top 15 and their pins:
@veanad -74 pins at an earlier year
@llbean – 7 pins in last year
Above you can see even if you have fewer pins with considerable followers, then no one can stop you from being an influencer.
With this, we can add that many of the top Pinterest Influencer have been using this platform for a long time, and established themselves on this platform very early. A lot of early adopters have made themselves into the recommended lists with huge follower counts, all thanks to Pinterest Referrals. People have done a full-time business out of Pinterest.
Being a Pinterest Influencer means having more quality in the pins than quantity, target the best pins that you want to share.
Styling and Food are major in Pinterest
The favorite categories that people search in Pinterest are fashion, home decor followed by food, DIY projects, traveling.
Home decor has a 28.9% share in the top Pinterest influencers with designer bathrooms, kitchens, bedrooms having the highest activity level. Styling is taking second place with 21.7% for the top pinners, looking up for fashion, hairstyles, makeup, beauty products. Food comes third in the round with 15.9% and highly focused on dessert, cocktails, chicken.
It can also be said that video pins see a significant increase in viewers and pinners in all categories. For the Food and Styling content, Video-based pins are bringing success. Like most other social media work with social media content marketing, in Pinterest also both influencers and marketers should work alike.
CONCLUSION
We should always keep in mind that Pinterest does a fantastic job of tracking trends, giving predictions and reviews across different categories. Take time and explore this app, at first, it may be confusing, but when you dive in, it is the best app ever.
These are a few essential things that you should keep in mind while doing the Pinterest marketing, or using Pinterest analytics.
We would recommend you to follow the tips and tools given above, and it will make your Pinterest Profile handling easy.
If you have any query regarding anything related to Pinterest Marketing, Pinterest Analytics, and Pinterest Influencer, feel free to contact us, or can leave a comment below, we will surely get back to you.
For the success of your product appearance is paramount, but it seems like many companies are not aware of how important this factor is. New trends in technology have pulled the focus away from aesthetics and more toward automation, analytics and technical solutions. Managers seem more intent in finding the latest solutions that provide greater efficiency and production speed.
In all this hype over new technologies like machine learning and business intelligence, it’s easy to overlook how the appearance of a product can affect how likeable the product is to customers. Businesses should be more concerned with how their brand image fits their core messages about competence and value. They should understand how design aesthetics convey a sense of professionalism and superior quality.
Appearance is not just about packaging. It’s also relevant in realms such as social media, customer service, and web content. Aesthetics and wording used to be the primary focus of business marketing, but the rapid advancements have eclipsed it in tech solutions that have revolutionized business strategy. For companies to create better branding for their products, they need to understand the importance of appearance throughout all areas of business and marketing operations.
Packaging appearance and design
First impressions are everything. People are more likely to buy if their first impression (the packaging) is positive. Packaging is also essential nowadays due to the growing prominence of online purchasing.
Some customers think packaging quality as their primary reason for rating a product either high or low quality. Packaging that is convenient and free of frustration when opening it is a critical factor in product satisfaction. Efficiency is also essential because consumers appreciate the importance of reducing the use of materials toward lowering the carbon footprint. The fact that homes are becoming smaller due to urbanization also makes smaller package size a desirable quality for people who have limited space.
Six roles that appearance plays toward influencing consumers
Product design and presentation affects people’s evaluation of product quality and has a significant impact on their ultimate choice of what they buy. Based on a recent study, the appearance of products influenced consumers’ evaluations of them in six different ways.
Conveying aesthetic appeal
Symbolic
Function
Ergonomics
Drawing attention
Categorization
The qualities of shape, color, and size of a product influence customers’ perceptions of value, and these qualities can be symbolic of specific ideas that are congruent with customer ideas about what a product should look like. Customers also make evaluations about the ergonomics and efficiency of the design.
A product with a bright color might draw attention, but this type of color could also be associated with cheaper products and harm the brand image. It’s beneficial to conduct tests that evaluate how customers react to a product design on these six points to get an overall sense of the brand image that is conveyed by the look of the product.
Appearance influences emotion
Effective branding stimulates emotion, which affects consumer behavior and choices. The most significant factor that affects emotion is color. Each color is associated with specific feelings, and research has shown that it accounts for 90% of quick judgments about the product. This means that color has a significant impact on people’s buying behaviors. The choice of color for a brand can affect its recognition by up to 80%. Many consumers say that they decide not to revisit a website if it has an unappealing aesthetic.
Branding should focus on the consumer, not you
Branding isn’t about the company; it’s about making a connection with the audience. Through branding, you can convey truths, universal ideas, observations, and trends visually. When this is done effectively, people will agree with the message and understand it. The real value of collecting data and customer feedback is when it is fed back to them through words and imagery. When the signal goes beyond reciting the benefits and price information, it can touch the hearts of consumers.
The best brand imaging campaigns have a clear message about what their company stands for. They know how to create a compelling presentation that incorporates all the core offerings, service, and all the values in a way that is pleasing to the eye and easy to understand. This is especially important online because a few seconds is a long time for someone surfing the web. If your message doesn’t make an impact within ten seconds, you have lost your opportunity to promote your business.
A new design can revitalize your brand image
The well-known computer peripherals company, Logitech, is doing a major overhaul on their brand image. They are changing their name to “Logi,” which means they’re cutting the word “tech” out of their image. However, they feel that the techy sounding name lacks a certain “sex appeal” that appeals to a more mainstream consumer. They have been well-respected by niche consumers who are computer enthusiasts, but their market share in other demographics has left something to be desired.
The company president, Bracken Darrell, is a progressive-minded individual who understands what brand imaging means to a product. As times change, the progressing image of the Logitech brand can make or break its success in a very competitive marketplace.
Cohesiveness builds loyalty
In order to keep customers loyal to your brand, it’s essential to employ cohesive branding in all phases of media both online and in physical store locations. Every place that people see your products, they need to recognize them. This is accomplished by consistently using the same color schemes, fonts, images and messaging. Business cards and signage should match the design and aesthetics of the website. This also comes into play with invoice designs and employee apparel aesthetics.
Every time you repeat the message on a different media channel or platform, you are reinforcing the brand image and creating more customer loyalty. This is similar to how a new couple can form a closer bond each time they go out to a different type of venue for a romantic date. If the first impression about your brand is about convenience and cost savings, then this message needs to be repeated each time the customer encounters the company in various scenarios and locations.
Branding builds relationships
Whether people realize it or not, brand image communication is forming a relationship with them. It doesn’t matter what type of product you’re offering. When a person is inundated with a message, they feel more of familiarity toward it, and they will naturally gravitate toward it on the store shelf.
Appearance is crucial online
A critical factor in clinching sales online is the appearance of the product in the photo images. This also comes into play with the design of the website. If the plan is poorly executed, the customer might have a frustrating time understanding the procedure to check out and purchase the items. Delivering a timely brand message can also reel a customer back in when they’re on the verge of exiting the shopping cart.
Appearance goes beyond aesthetics
Aesthetics entails all the visual aspects of a product including font, text size, color, and images. However, there is more to branding than those physical attributes. The voice of the brand speaks through customer service style, blog posts, marketing emails, and social media posts. Branding is a multi-faceted experience that immerses customers in many ways. Companies need to look appealing, but they also need to convey professionalism, trustworthiness, and values.
Many businesses now have seen the value of keeping up with the times, that is, having a visible digital marketing agency and maintaining that presence to gain more audience. It is almost rare nowadays to see businesses with very little online activity. At most, they have beautiful websites with complex graphics with multiple pages. At the least, they have a social media page like Facebook or Instagram.
There are many factors how this came to be. One, and quite obvious, is the immense boom of the internet in recent decades and the subsequent transformation in human lives that resulted after. Global telecommunication network made improvements at an exponential level. This, in turn, made accessing online all the more available to a larger population.
Effects in Business
A significant sector of our society that greatly benefitted from the astronomical rise of the internet is the business sector. It paved the way to so much more possibilities never achieved before like online banking, faster money transfers, and greater support for electronic money. For this reason, many companies have been able to expand their reach and services in a number of the way through the internet. But this also requires that they jump in the bandwagon and increase their visibility online.
The Rise of Digital Marketing
Digital marketing became even more critical when the internet gained more traction. Now, most businesses have partnered with an excellent firm to help them grow their company. If you want to start building your online presence and achieve success for your business but don’t know how to do it, here are some helpful tips to get you started.
1. Determine Your Goals
Before you consider hiring a marketing agency, you first have to determine what you want to achieve. This means setting your goals such as:
Do you want to increase traffic?
Do you want to increase revenue?
Do you want more engagement with your customers?
Are you offering a new product or service that you want people to know?
Setting your goals could benefit you and the potential marketing firm you will hire. For one thing, it will make it easier for them to plan something if the goal you have given is clear. It can also make lots easier to implement the plan and to track the progress. For the business owners, it could save them money having already known what they want.
2. Do Your Research
I can’t strain the excellence of research enough. With how much the internet has permeated daily human activity; there is no excuse not to be informed. And like all research, you begin with Google. Some keywords you can use include “digital marketing,” “search engine optimization,” “organic traffic,” “increasing conversions,” and many more.
The industry is saturated digital marketing agencies all claiming that they offer solutions to your problems. These claims might be right, or they could be unfounded. The only way to find out is to know more about these agencies. Things to consider while deciding on an agency include:
Services offered
Past projects and clients
Online review and referrals
Years in operation
Note down your list of potential agencies to three or four. This way you can align your goal with the services they offer before getting in contact with them.
3. What Are Their Strengths
Many agencies specialize in the type of digital marketing service they provide. Some might be good at paid advertising while others are good at search engine optimization. Make sure that the agency is well-versed when it comes to what you want to achieve with your business. It’s often very common for agencies to over promise on some of their services yet unable to deliver results. This is something you want to avoid. It is not only a waste of time but a waste of money as well.
A real experienced and professional firm will do things different more than agree and promise you. They should be creative and offer their expert opinion when you present them your plan. They should also do their research about your product or field. Some clients prefer not to partner with a firm that has been marketing in a specific area for too long.
4. Let’s Talk about Price
Now we are at the point where most people would consider a sensitive topic, money. This is, however, one crucial aspect when looking for outside help or third-party contractor for the business to grow. It is always essential that you as a client set a budget for digital marketing and that the firm you decide on can work with your budget. There wouldn’t be any point in pursuing the services of an agency if it is above your set budget.
In most cases, the final price will be determined through negotiation before any contract will be signed. What is important to remember is to give yourself some flexibility. It’s very rare for any agency to meet your exact budget, but with some smart negotiation practices, you can even come out of the deal paying less than what you expect.
5. Ask Questions
The last phase on deciding on a marketing firm usually involves a face to face meeting to flesh out the small details of the plan. Take this opportunity to voice out any remaining questions that were left unsaid. While doing your initial research of the company and you saw some points of interest about them, this is the time to clarify and for them to supply you with the answer.
Some past practices that you’ve discovered could be clarified at this point. You can ask them about the number of employees that will be assigned to your project. You can even ask them to give you more details on other projects similar to yours that they have done in the past. This could include:
Negative reviews in their history
Feedback from previous clients
Certificates and awards
Seminars and conventions attended
Years of experience in handling a similar product or field
Think of it as a job interview with the firm as a potential employee and you the employer. You will be spending some time and resources with them so it is only right that all your unease should be put to rest.
Selecting the best digital marketing agency to help your business improve is not easy. It is a huge endeavor, one that requires a lot of planning and decision-making. But what would greatly help you is if you come in prepared with as much information as you can get your hands on? Remember that at the end of the day it is your business on the line. Any mistakes, whether on your part or their part will inevitably affect what you have built up.
Conclusion
Nowadays, running a business is never easy. There are more tools available at our disposal than ever before, more methods and theories and style to help us make it successful. While many may consider this a good thing, there are some drawbacks associated with it. They can’t all be used and expect to get good results. What is important is to learn how to use these tools, methods, theories to our and our business’ advantage.
If you are searching for the best mobiles in your price ranges such as best phones under 7000, best phones under 8000, best phones under 10,000, best phones under 15,000, best phones under 20,000, best phones under 25,000 and so on, to know everything in details about the best smartphones available these days then read the full article.
Best phones under 5000
If you are looking for the best phones in India at a very less price but with useful features, then we include a list of top 5 phones under 5000. Take a look at the full list.
Nokia 1
This Nokia is a very nice phone with 1gb RAM Android Oreo and the MediaTek processor. It is built on a very lightweight Android Operating system. This makes the operation very smooth and doesn’t use more resources.
Specification
RAM: 1GB
ROM: 8GB
Display size: 4.5 inches or (480 x 854)cm.
Processor: 1.1GHz, Quadcore
Operating System: Android Oreo
Primary Camera: 5 MP
Secondary Camera: 2 MP
Battery life: 2150 mAH
Cost: Rs 4000/-
Lava Z60s
This mobile is an Android OS based mobile with the best version of Android that is Android Oreo which doesn’t occupy resources run. It contains a 1.1GHz MediaTek processor with 1GB RAM and 16 GB ROM or the internal storage space. This may not be considered as the best mobile phone of its range specified. But, it provides a two years warranty which can be a contributing factor.
Specification
RAM: 1GB
ROM: 16GB
Display size: 5 inches or (720x 1080)cm.
Processor: 1.5GHz, Quadcore
Operating System: Android Go
Primary Camera: 5 MP
Secondary Camera: 5 MP
Battery life: 2500 mAH
Cost: Rs 4949/-
Reliance Jio Phone
After looking at the phone, you must be thinking this is not a smartphone, yes but that doesn’t mean just a regular feature phone. It is a lot more than the featured phone it supports Facebook, WhatsApp, all the Reliance Jio Applications, including this you can have the 4g Voice calling. You can call it as a full package that contains all the necessary things at a little price which get redeemed after three years.
Specification
RAM: 512 MB
ROM: 4GB
Display size: 2.4 inches or (240×320).
Processor: 1.2GHz, Dual core
Operating System: KAI OS
Primary Camera: 2 MP
Secondary Camera: 0.3 MP
Battery life: 2000 mAH
Cost: Rs 1,500/-
Infinix Smart 2
With a display of HD+ and 18:9 size this is one of the best mobiles under 5000. This mobile contains a triple slot two for the sim cards and one for the memory card. Isn’t it good for the mobile under 5000? It includes all those features which are trending in the market like Face lock, the fingerprint sensor that too in this cheap. The Camera quality it is providing is very good with a 5MP front camera and 13 MP back camera.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 5.45 inches or (720×1440).
Processor: 1.5 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP
Secondary Camera: 8 MP
Battery life: 3050 mAH
Cost: Rs 5,999 approximately may be less than that.
Xolo Era HD
This Xolo Mobile is in the market from quite a long time and is giving excellent results. It has a 720p HD 5 inches screen, and it is the only phone in this Rs 5000/- which provides a unibody functionality. Rear camera in this mobile supports the full HD video recording mode. The company claims that the mobile has the longest lasting battery with 2500 mAH battery which will last up to 10 hours of talk time.
Specification
RAM: 1 GB
ROM: 8 GB
Display size: 5 inches or (720×1280).
Processor: 1.2 GHz, Quad core
Operating System: Android
Primary Camera: 8 MP
Secondary Camera: 5 MP
Battery life: 2500 mAH
Cost: Rs 4,777 approximately may be less than that.
Best Phones under 7000
Are you looking for the best mobiles in India and that too best mobiles under 7000? Then you have to take a look at this list and check how many good mobile phones are available at this price.
Realme C1
Realme- one of the best looking and even more than that the best working mobile phone available in the online market. With a dual camera at the back and the long-lasting battery, it is a much better and anticipated phone at a very less price and a most featured pack phone.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 6.2 inches 1520 x 720.
Processor: 1.8 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP + 2MP
Secondary Camera: 5 MP
Battery life: 4230 mAH
Cost: Rs 7,499 approximately may be less than that.
Xiaomi Redmi 6A
All the mobiles featuring Redmi are most affordable right now with a variety of features. The display here is 18:9 with a MediaTek Helio processor which works excellently so that you don’t get any issues. Even battery life is perfect and in overall the best mobile you can find in India.
Specification
RAM: 2 GB
ROM: 32 GB
Display size: 5.45 inches (720 x 1440)
Processor: 2 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 3000 mAH
Cost: Rs 6,499 approximately may be less than that.
Honor 7s
This is the best entry-level smartphone launched by Honor that too at a very cheap cost. It provides less but good sources so that your mobile is running well. With having just 2 GB RAM, it is not possible to accomplish whatever you want, but you can get the basic requirements in a perfect condition.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 5.45 inches (720 x 1440).
Processor: 1.5 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 3020 mAH
Cost: Rs 6,999
Asus Zenfone Lite L1
The only Asus phone which is affordable is the Asus Zenfone Lite L1 that too with an octa-core processor. Including this, you can find a huge display with 18:9. The camera quality of this smartphone is outstanding and is the best choice under this price.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 5.45 inches (720 x 1440).
Processor: 1.4 GHz, octa core
Operating System: Android Oreo
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 3000 mAH
Cost: Rs 5,999
Nokia 2.1
Selfie lovers this is your phone, it has a quad-core processor with a front dual camera. It has long-lasting battery storage that lasts very long while the best part of this smartphone is the Android UI that makes the functioning of the mobile very smooth.
Specification
RAM: 1 GB
ROM: 8 GB
Display size: 5.5 inches (720 x 1440).
Processor: 1.4 GHz, quad-core
Operating System: Android Oreo
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 4000 mAH
Cost: Rs 5,871/-
Best phones under 10,000
With thousands of mobiles launching every year with new features and different price ranges it becomes difficult for the people to chose one phone that suits your budget and requirement. In this list, you can see all the best mobiles under Rs 10,000.
Realme 2
If you are looking for a smartphone that has a beautiful battery life then chose Realme 2. It comes with a lot of new and advanced feature such as Facelock, fingerprint sensor, dual 4g supporting sim slot.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 6.2 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 13 MP + 2 MP
Secondary Camera: 8 MP
Battery life: 4230 mAH
Cost: Rs 9,499/-
Asus Zenfone Max M2
With a decent design and high-quality build in design, Asus is the best phones under 10000. It is powered with Qualcomm Snapdragon which provides the consistently good quality user experience. Eventually, it also has Android stock which helps in smooth functioning of the Mobile.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 6.26 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 13 MP + 2 MP
Secondary Camera: 8 MP
Battery life: 4000 mAH
Cost: Rs 9,999/-
Infinix Note 5
This mobile was launched in August and is a part of the Android one performance. The mobile was launched so that it will give the best user- experience by providing the stock Android usability and timely updates. Features include a full HD display giving seriously mobile goals for the trends lovers.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 5.99 inches.
Processor: 2 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP
Secondary Camera: 16 MP
Battery life: 4500 mAH
Cost: Rs 8,999/-
Xiaomi Redmi Y2
This is a sports model phone launched by Xiaomi Redmi. It has a dual back camera with a 16MP front camera; Facebook unlocks members with a wide and large display of 18:9. While it has two different storage capacity mobile 32 GB and 64 GB as the storage capacity differs so as the price. 32GB storage mobile comes under the 10,000 range.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 5.99 inches.
Processor: 1.3 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 16 MP
Battery life: 3080 mAH
Cost: Rs 8,999/-
Xiaomi Redmi 6
This mobile has AI enable face-unlock, even support dual sim VoLTE, with a dual rear camera and recently accepted MIUI 10 Global ten stable ROM update. Overall we can say it is a decent upgrade from the predecessor smartphones of Redmi.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 5.45 inches.
Processor: 2.0 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 5 MP
Battery life: 3000 mAH
Cost: Rs 7,999/-
Best phones under 15,000
Every mobile company these days is launching new mobiles with the latest features at a low price and in different ranges of Price. To overcome this and decide which is best for you in the best phones under 15,000 which will go right, then follow the list below.
Samsung M20
This is the newest smartphone available in the market from the mobile giant Samsung. The best of its kind with less price or you can say best phones under 15000. It is also providing a quality experience to the user. It has a fresh design with a large, bright, crisp screen which highlights the mobile more. If you buy it, we guarantee you that you will for sure fall in love with it.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.22 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 13 MP + 5 MP
Secondary Camera: 8 MP
Battery life: 5000 mAH
Cost: Rs 12,990/-
Xiaomi Mi A2
It is a successor of the mobile Xiaomi Mi A1 continues the very previous stock Android on the Android one platform and brings in the smooth and timely updates to its users. While the Good news here is it is already updated with Android Pie that will provide great performance with new features and is the best phones under 15000.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 5.99 inches.
Processor: 2.2 GHz, octa-core
Operating System: Android Pie
Primary Camera: 12 MP + 20 MP
Secondary Camera: 20 MP
Battery life: 3010 mAH
Cost: Rs 13,999/-
Asus Zenfone Max Pro M2
However, Asus has got some excellent mobile at every price giving the Asus lovers a lot of mobile goals and considered to the best phones under 15000. First, it launches the Asus Zenfone Max Pro M1 after the success of this wonderful mobile it lined with Asus Zenfone Max Pro M2. It has a very good snappy performance with excellent battery life.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.26 inches.
Processor: 1.95 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 13 MP
Battery life: 5000 mAH
Cost: Rs 14,999/-
Xiaomi Redmi Note 6 Pro
The Xiaomi Redmi Note 6 Pro is an improved version of Xiaomi Redmi Note 5 Pro and it is the best phones under 15000. But, there are only a few upgrades from the previous version that is Note 6 Pro in the overall specification. While the contributing factor here is that it has a larger and brighter screen display. However, in the market, this mobile phone is giving tough competition to the Nokia 6.1 plus and Asus Zenfone Max Pro M1.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.26 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 20 MP + 2 MP
Battery life: 4000 mAH
Cost: Rs 12,999/-
Motorola One power
The Motorola’s first every Android one mobile with quality specification and features in India that too the best phones under 15,000 is this only. However, it has stellar battery life, and a clean software package includes a snappy performance and an exclusive glass design. It has a guaranteed two year of the software upgrade.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.2 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 5 MP
Secondary Camera: 12 MP
Battery life: 5000 mAH
Cost: Rs 14,999/-
Best phones under 20,000
A buyer faces a very challenging situation when it comes to buying the best phones under 20000. Because here the price becomes average and the anticipation of the customer increases so as the features and advancements in the mobile phones. To make it simple for you and not cost more than 20,000 we present you the top 5 phones under 20,000 which best mobiles in India.
Moto Z2 Force
The stellar looking and most anticipated mobile with all the features required can be now found at the best price in India. It is one of the best phones under 20,000. However, it has a shatter resistant display with support to Moto mods- it is a modular accessory that snaps typically on the back side of the device with the help of a magnet.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 5.5 inches.
Processor: 2.35 GHz, octa-core
Operating System: Android Nougat
Primary Camera: 12 MP
Secondary Camera: 5 MP
Battery life: 2730 mAH
Cost: Rs 22,799/- may vary depending on the e-commerce sites.
Xiaomi POCO F1
We all know Xiaomi for delivering the best set of mobiles with the latest features in a very pocket and budget-friendly price. The company introduced another collection of best mobiles POCO it is the first of its kind which is delivering the best user experience, and people love it while it is the best phones under 20000.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.2 inches.
Processor: 2.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 20 MP
Battery life: 4,000 mAH
Cost: Rs 19,999/-
Nokia 7.1
Early, Nokia was a phone which was used to by everyone around, while people came far away from the featured phones to smartphones and Nokia is facing a tough competition here. Tough competition has not made Nokia come down it is standing still with the Android One OS and providing the all-round performance to the users.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.2 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Pie
Primary Camera: 12 MP + 5 MP
Secondary Camera: 8 MP
Battery life: 3060 mAH
Cost: Rs 19,090/-
Nokia 6.1 plus
Another Nokia product which comes down in the race is the Nokia 6.1 plus the predecessor of Nokia 7.1. It provides a toughened glass-backed design with a very vibrant display and the strong battery life. While all these features are acquiring a place for this as the best phones under 20000.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 5.8 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 5 MP
Secondary Camera: 16 MP
Battery life: 3060 mAH
Cost: Rs 14,999/-
Honor 8x
All thanks to EMUI 8.2 because of which all the honor mobiles give a great performance, and from the past few years it is just improving and is considered to the best phones under 20000. The smartphone is featured with a sharp and vibrant display, accompanying the best battery life and a high-speed biometric security feature.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.5 inches.
Processor: 2.2 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 20 MP + 2 MP
Secondary Camera: 16 MP
Battery life: 3750 mAH
Cost: Rs 16,999/-
Best phones under 25,000
If you are spending a ridiculous amount of money to get all features in a top notch mobile then here we are your saviors. All the top-notch companies are investing more on the best features in mobile and that too at a little cost. Below you can find the list of best phones under 25,000.
Vivo V11 Pro
This Vivo V11 Pro offers an altogether right combination of all the new Artificial Intelligence technology. It has a sleek design with good battery backup and lots of software features. For selfie lovers this is your thing, it one of the best with the futuristic display fingerprint sensor. We can say it is one of the best phones under 25,000.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.41 inches.
Processor: 2.0 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 25 MP
Battery life: 3400 mAH
Cost: Rs 23,990/-
Samsung Galaxy A7
The mobile giant is back with another adorable smartphone which the best phones under 25000. Best phones for the party people with a huge storage capacity that is 128Gb and triple camera setup, this phones is a complete powerpack in a small bundle.
Specification
RAM: 6 GB
ROM: 128 GB
Display size: 6 inches.
Processor: 2.2 GHz + 1.6 GHz, octa-core
Operating System: Android Nougat
Primary Camera: 24 MP + 5 MP + 8 MP
Secondary Camera: 24 MP
Battery life: 3300 mAH
Cost: Rs 22,990/-
Xiaomi POCO F1
Looking for value for money mobile then choose the first ever POCO F1 launched by Xiaomi. It has multiple variants storage with as huge as the 6 GB RAM and 128 GB ROM with a 4000 mAH battery backup and a full HD display it is the best phones under 25,000.
Specification
RAM: 6 GB
ROM: 128 GB
Display size: 6.2 inches.
Processor: 2.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 20 MP
Battery life: 4,000 mAH
Cost: Rs 23,999/-
Honor Play
The honor is powered by the kirin 970 which includes the companies GPU turbo, Gamers this is, for you it is the best phones under 25,000. With a very slim and compact display and upfront sensor system, it is the best phones in India for the gamers.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.3 inches.
Processor: 2.36 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 2 MP
Secondary Camera: 16 MP
Battery life: 3750 mAH
Cost: Rs 23,999/-
Oppo F9 Pro
Looking for a Ravishing smartphone then go for the Oppo F9 Pro on the best phones under 25000. The performance is supported by the MediaTek Helio P60 which offers all AI-based features such as Face Unlock, portrait mode in camera. With a VOOC charging, capacity gives the best battery backup.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.3 inches.
Processor: 2.0 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 2 MP
Secondary Camera: 25 MP
Battery life: 3500 mAH
Cost: Rs 21,990/-
CONCLUSION
These mobiles are some of the top and best phones in India under different price. The price includes best phones under 5000, best phones under 7000, best phones under 10000, best phones under 15000, best phones under 20000 and best phones under 25000.
This is our review and encounter on the type and number of mobiles available these days. If you have any query regarding any of the mobile, please comment below.
If you want to have an advertising and are confused between paid Vs. earned media strategy. Then it is high time you should know about Earned media Vs. Paid media.
While coming to the media strategy, it all started with the word PESO is what everyone remembers. However, PESO stands for Paid, Earned, Shared and Owned media. Until some time all these four things were essential in any media strategy.
As years passed the idea of the PESO in the media strategies also changed. The PESO idea has evolved gradually, and it looks as:
Paid marketing was primarily focusing on native advertising agencies.
Earned media marketing is just for publicity.
While coming, to Shared and Owned media both are major for nothing.
Digital marketing is a significant revolution in the present time, according to this, digital advertising agencies claim that social agencies lack the ideology of the brand perspective. Now the situation is like the social advertising agencies are ignoring to manage the long-term engagement. All these things are leading to the loss of opportunities for social media.
This article contains all the details only regarding Earned media Vs. Paid media.
What is earned and paid media?
Earned and paid media are the very important aspects everyone should remember in media marketing strategies. Below, we explain about earned media and paid media in brief.
Earned Media
Free media or Organic marketing is the other name of the Earned press; it even does the publicity of the brand makes the brand name visible in the marketing.
Word of mouth, buzz, reviews, comments, feedbacks, impression, news coverage, likes, shares, mentions, and all other promotional events that will increase the brand visibility, on the other way we can say that Earned media primary work is publicity gaining.
Paid Media
This refers to the external marketing efforts that will involve a paid placement. The Key or the significant role here plays is the PPC native advertising, all the display ads and the branded content. If you want to grow your revenue and increase brand awareness in the market then Paid marketing is the best solution.
Paid media is somewhat very close to Traditional marketing. Paid media channel directly refers to the paid communication to impart the information to a wide range of audience. You get the paid publicity, attention and driving the whole traffic to your website by using the influencers, advertisements, and integrating brands.
Is SEO owned or earned media?
If you have a digital marketing strategy for your brand then combination on paid, owned, and earned in SEO will deliver you the best result. All these three things mutually rely upon each other and have to work together. With so many aspects to take care of in digital marketing, it is so typical that things will overlap on each other.
While coming to SEO the significant part of SEO marketing involves on page effort. As, we know there are a lot of things that have to keep in mind like website content, tags, titles, keywords are very relevant. The owned media categorize this On-page SEO to optimize a page.
However, when we go for the off-page SEO. It emphasizes on the website and the positioning in the search rankings. If you want your company to be visible then should rank high at any cost.
Getting the higher ranking in the search engine involves organic searches, unpaid mentions from all those other credible sites. For accomplishing all these things earned media plays a major role.
Is PR earned media?
Earned media means publicity it gains the attention from the backlinks from reputable sites, word of mouth, online reviews, blogging, press focusing and influencers marketing. Having a third-party endorsement for your brand is essential.
PR or Public Relations media and earned media, as explained above, earned media means publicity and publicity involve connecting with the people and grabbing the attention. This at the end means PR or the public relation.
The number one secret of earned media marketing is to focus on other people. While the most important thing is building a reputation, and reaching people, this includes the most simple things like:
Connecting with the bloggers by appreciating them and by sharing the posts.
Give information about your business which will attract the audience to your customers.
Interact with the influencers in all the social media site so that they promote you.
Join groups related to your work and participate in the discussion.
By doing all these things your hard work will pay off. If you focus on the audience, it will improve your credibility, and thoughts process this is the peak and the highest point of good PR. Once the reputation is built in the market, you will be known to everyone and people will take to be as trustworthy businesspersons.
What brands have done paid and earned media well?
Brands that are using earned media or the earned media examples for the advertisement:
Share coke campaign where coke launched the cans customized with the names of the people on it last summer. It was a massive hit and people loved it a lot, this was a successful earned media campaign.
Dove soap a beauty product research about “The Truth of Beauty” this campaign received a significant response as the study showed that only 2% of the women though they are beautiful and the YouTube Video got 65million views.
Salesforce made a video on B2B earned media strategy for cloud computing. It just did nothing but simply explained cloud computing. However, this video got 1.6 million organic marketing views on YouTube.
Brands that have used paid media channel or examples of paid media for an advertisement:
Nike, the famous sports shoe brand, made a big stunt in the social media with its video. Nike now mastered the idea of the authenticity in product launching. The video “Nike- Dream crazy” became very famous and inspirational to all.
Dominos Pizza used Social media in a very fine way, it used a customized bot which allowed the users to enter the website and create their own pizza, later can name it and share on the social media site. Back in time, it used the PR technique in which the number of tweets will make your Pizza price so much cheaper. Recently this year September Domino’s used the Instagram very nicely to promote the brand.
Source: Instagram Dominos
How to measure earned media value?
Earned media is what you get for your brand through Publicity. It involves some essential tactics which are mentioned below to measure the earned media value:
Impressions in the Online platform
Here, you measure the media using the digital marketing platform and the mentions you got from all your ads. This shows your targets, your audience and will accordingly help form the advertisement.
Once you get a certain group of people those who are following you regularly it is the best news that you will get because using these bunch of people you can increase your business and can reach more number of people.
It is like a whole cycle to influence commitment and achieve the engagements. It doesn’t take one thing into the foreground and the other into the background while keeping every impression in an equal place.
Resonating messages
If you have included your most desirable keys in your media coverage, then media resonating messages becomes very important to measure the earned media value. Select one or two succinct keys and regulate all the blogs, articles, that are present in your website to check all the keyphrase and the resonating messages present in the content.
Initially, this metric is useful for determining whether or not the media has understood the entire idea behind the launch of the critical resonating messages. While software is not yet reliable enough to deliver the desired result. Otherwise, the trained human analyst can easily identify all the resonating and key phrases in the content.
SOV or Share of Voice
A share of Voice compares the mentions in the internet media platform with the competitors. Suppose there are a total of 100 mentions of you and your competitors in a total and then your site is observed in 35 percent out of the whole then you share is 35%.
Whereas this necessary computation doesn’t reveal the readership publication data or if the impressions are positive or negative. Only if we dig deep into the data, then we will get the information regarding everything.
Know what is your goal and where you want to reach? Your aim of the business should be crystal clear and should be answerable to all the critical questions like are launching your website or brand in the public? Are your concentrating on just the products? Understanding your goal and underlying it accordingly is very crucial.
All these things involve a tremendous background work; the first thing is to know about is your target audience and the demographic area.
It is imperative because every person doesn’t like all the products and brands available make sure you know who are your audience like male or female, age groups suitable. This will help you increase your engagements in the business.
Distribute your ad in different channels
The first step here is to figure out what type of content does your audience like, and the customers link. Then frame a full advertisement accordingly which will interact with the people.
While posting it never and ever forget to post the ad in all the social media platform and, the online platform. Post on all those platforms where you think people stay active and all your focused audience also gather.
If you miss the social media platform, then you are going to lose a big chunk from your marketing aspects. Earned media definition means publicity and publicity mean reaching the people anyhow. Even Paid media channel also focuses on the Social media platform like Facebook, Twitter, Instagram, LinkedIn so on.
Facebook has even recently said that it would promote the paid ads more than the organic. So concentrating on of the social media platform to get tremendous results. Here the trick is the influencers, these days if you promote your Advertisement or brand with the help of the Influencers then you can get a lot of increased results.
Check efforts
While you release the advertisement in the online platform remember to track the success rate. For both, the earned marketing which is organic marketing and the paid media channel which is bought both the things requires checking the growth rate. Some metrics would be some views, likes, shares, bounce rate, subscribers, unique visits to the site.
All these things are critical to check the efforts while you are going through a media planning strategy.
CONCLUSION
Paid media Vs. Earned media both things are critical in digital marketing aspect. Both are equally very important for the native advertising and increasing the visibility in the online media. It is you who have to decide which one you are selecting for your marketing tactics.
While there are a lot of questions, people get in their mind while talking about the earned media vs paid media. If you are also confused and have some queries like this, then feel free to write to us. We will surely help you!
