What are the Latest Social Media Marketing Trends in 2019?

What are the Latest Social Media Marketing Trends in 2019?

Social media keeps on changing in place of it new and latest social media marketing trends 2019 updates in place of older ones. A lot of people all over the world use social media for various purposes.

As it is the time to say goodbye to 2018 and embrace 2019, to make this new year fantastic for you. We bring ideas and suggestions to know the latest social media marketing trends that we can expect to see in 2019 as the social media marketing updates.

Which is the most used social media platform?

Popular social media site

Facebook is the popular social media platform and is the top sites used for social media marketing by a lot of people all over the world. Here, the user base is enormous after Facebook all other social media sites like YouTube, WhatsApp comes into competition.

However, if we dig deeper into it, we can find 80% of the social media app users are from Generation Z, and then 74% are the millennials. These two are the significant category people who take the help of social media metrics even to make a purchase.

While people using so much social media will lead to increased spam contents. To reduce it and make the social media app user-friendly the primary social media site like Facebook, Instagram, YouTube have started taking necessary actions against it. Earlier, in 2018 Facebook spammed 837 million spam contents in 3 months, on the other hand, Instagram has taken down 5 million violence related graphic content.

Eventually, in the mid of the year, 2018 Instagram announced that it would spam all the fake users and followers to make the platform generic, so, as Facebook promised. As we can see so the social media apps are making sure to remove all the spammed content and fake users it is giving and evident chance to the influences to grow.

According to Google Digital SnapShot, the people preferring the influencers reviews and following them has increased a lot. As the spam content and fake users have decreased the influencers are growing. The millennials following the influencer are increasing day by day. We can expect shortly; they will play a significant role in promoting the brands.

Top social media sites

Statistic of social media trending

Facebook

The world’s largest and loved social networking site is Facebook. Eventually, Facebook is considered to be the top social media marketing site and widely used all over the world. Approximately, there are 2 billion active user’s on Facebook.

Facebook

YouTube

In the digital platform, the public’s favorite video sharing platform is YouTube. People here can upload and view all type of videos that they want. Roughly there are 1.8 billion YouTube users all over the world.

YouTube

WhatsApp

While WhatsApp social media used by a maximum number of people and owned by Facebook. It is famous for sending personal texts to those whose contact you have. Instead, being under Facebook, it works independently. There are 1 billion active user’s in WhatsApp.

WhatsApp

Instagram

Unique social media site Instagram: which contains images and also owned by Facebook. In short, period became very active among people maintaining a 1 billion users record.

Instagram

Twitter

In Twitter people to follow each other people with whom they want to connect and can leave short messages. It has an approximate of 320 million users per month.

Twitter

Reddit

Best place for writers. People can upload their content and blogs. Reddit is a hub of bloggers. It has an approximate 100 million users per month.

LinkedIn

Ultimately, LinkedIn considered as one of the biggest professional online platform available. It has more than 400 million users and is open 20 different languages.

LinkedIn

Pinterest

Nowadays, Pinterest is grabbing all the limelight with the increased number of users.  It has 20 million unique visits every month. It has become a critical player in the social media marketing network and promoting the brands.

Pinterest

How do I promote my social media?

Nowadays, every agency present should find one way, or the other is having a website in digital media. This is not it; even it became very crucial for every company to be visible in digital media including social media.

You can see below some important that are to be considered to promote your social media:

  •  Always be very active in social and always provide your complete details in all the social media sites in which you have a company profile.

Social media trends

  • Social media without being social is useless, interaction is essential, engage with the people.
  • Don’t over promote your brand with a lot of ADs, Keep it less but interactive.
  • Share interactive videos, images, gifs and engage the audiences in your brand.

What are the latest social media marketing trends?

This is the right time as we all are coming to the end of the year, it is the exact time when all the techie’s start searching for the latest and new trends. Today, we mention some of the latest social media marketing trends that are upcoming and will take the digital marketing into another level.

The latest social media marketing trends are:

  1. Restoring customers trust.
  2. Facebook shop on your store.
  3. Six seconds video is old format ad.
  4. E-commerce shopping using Instagram.
  5. Augmented Reality or AR on Instagram.
  6. Facebook: supporting paid ADs.
  7. Increased use of Dark Social.
  8. Live Streaming.

RESTORING CUSTOMERS TRUST

In the year 2018, we have seen a lot of data breaches in which the major one was the Facebook data breach then Google+ user accounts hacked, after which the Quora data breach also took place. Upon all these, the most unexpected one was 50 million Facebook accounts hacked, and 90 million were sent mail to change the password.

It was one of the most controversial data breaches that took place, while the blame is on Cambridge Analytica for infringing some 50 million users data so that they can influence the elections.

All these data breach and misused protection people lost trust in social media platform. To overcome this the significant trend coming this year is:

Social media platforms are striving hard to regain trust and rebuild the brand name among the people. Also, trying to build up a stronger protection guidelines so the further data breach can be stopped.

All the social media sites are busting the Fake users in the platform to promote their brand and gain users. Instagram, Facebook has already taken a necessary step. You can also track down yourself with the tool called SparkToro that will help you in knowing the fake accounts and the fake follower.

Social media trends

(Source: Sparktoro)

Facebook Trust issues

Not just the Facebook data breach, the social media giants were paid for fact-checking on behave of Facebook. It hired the private agency to check the content and remove the accounts, reducing all the fake comments and the users. This action was majorly for President Donald Trump, and the counterfeit users were suspected from Russia spreading hatred against President.

One of the marketing agency hired by Facebook to accomplish this task was snopes.com, they said in the media that.

“Facebook is not taking anything easy, and just making themselves look good and paying the agency.” With this statement, Facebook even gained a lot of criticism and gave people another opportunity to lose trust.

There were three separate information was found to decrease the hatred messages on Facebook. While this idea backstabbed and only minimal results came to limelight, and the third party fact checkers even told that Facebook ignored all the outstanding results which led to minimal effects that impact the work.

According to one of the research expert using Facebook said that:

Trust is something which will be there until someone gives a reason to lose it and Facebook is giving this everytime so, people are losing trust from Facebook.

However, the people who majorly suffered from this data breach is the Europeans. According, to the GDPR or the privacy and policies, act Facebook charged in the court and CEO of Facebook was asked to attend the trials. Due, to this protection breach a lot of people vastly from Europe, left the Facebook platform which is a considerable loss.

FACEBOOK SHOP ON YOUR STORE

If you have a Facebook Business page or community but not the Facebook shop, then it is the high time to have it. People and companies these days are majorly turning towards Social media. Create a Facebook shop for your store to provide the consumers what they want.

However, you can find the plugins for Prestastop, Magento, Shopify that will help you to integrate the store on your Facebook page. It is the best way to convert normal users to customers, by using this you can track the customers, what are they buying, what is there are of interest. Not just this, you can even track where are people are coming from, how they came and where they left. 

While this is the latest trend which you can expect to see in the next year, where you can keep track of your customers and their interests to have smart analytics.

6 SECONDS VIDEO IS OLD FORMAT AD

Gone were those days when companies used to have only content and write up nothing more than that. While these people don’t want to see the old boring text that is when the videos came. The ads shown using the videos are appreciated the more.

People these days turned towards YouTube for business branding; earlier the Video ADs were used to be of 30 seconds. Gradually with time, the 30 seconds ADs became old and boring that when it was recommended to have the 6-second ads. It is the shortest form of the ADs with people stuck to it.

According to one of the leading brands L’Oréal beauty products they have used the best social media marketing strategy to rule the social media platform and they said:

Earlier we used to rely on 30 seconds AD, but now it is good to break and make 50X more Video content than a longer one. Internally, today’s pitch audience is for 2 Seconds Ads and 6 seconds has become the new long format ADs. Each of the videos here would be short and customer-centric.

E-COMMERCE SHOPPING USING INSTAGRAM

This year Instagram came with the latest and new shopping feature. Here, people can look at the products and price on Instagram, they can add to cart and shop later in the original site. Eventually, this trend was quite a big transform. Keeping this thing in mind we can expect that in the coming years there will see a massive transformation and new trends are arriving soon.

In the year 2018, adding the products into the cart till here it was limited.

While in the next year it is likely that Instagram will also introduce the buy option. Here you can directly buy in Instagram instead of visiting the brand site. Then putting soul into branding soon it is going to deliver the goods to doorstep.

Instagram ADs

We can expect that Instagram is turning towards a whole new E-commerce site much more than that of picture sharing and messaging.

AUGMENTED REALITY or AR ON INSTAGRAM

With the successful implementation of the Augmented Reality or AR through the most popular and loved game Pokemon Go! That is People came to know about AR. Slowly this social media apps like Facebook, Instagram, SnapChat took over the AR and made people go head over heels for the AR pictures.

While coming to Instagram, it already has gained a lot of popularity and people these days are turning more towards Instagram. However, Instagram even allowed the third party users to create the Instagram filters. There are huge plans for future in AR that will be undertaken by the social media platform.

Facebook, is going to introduce the personalized messages to the customers, which will contain the product images that will have AR. Near future, all the brands will be using AR videos to increase the user experience. It may include AR lens which will help the user to virtually try he product. At first used the AR feature in the year 2019 Facebook will be using the AR lens in personalized message to improve user experience.

Google is supporting a lot to the Organic search results than the paid ads, and on the other hand, Facebook is supporting more the Paid Ads.

Yes, you hear it right Facebook is supporting more the ADs that are paid and decreasing the reach of the organic ADs. This may be a disheartening issue for all the brands who have a base on Facebook.

The researches even show that if a page is having likes approximately 500,000 in this only 2% would be the organic ADs. While the other disheartening news is this will increase in the upcoming years. Eventually, lessening the organic reaches maybe till somewhat negligible. 

Facebook ADs

Facebook even claimed that daily Facebook receives a lot of contents in the case of organic ads. For this, they have to become very picky about the materials. Now they have to keep the most relevant content; this is a small trick by which Facebook is transforming the users into Paid customers, and not encouraging the Organic ones.

INCREASED USE OF DARK SOCIAL

The traffic here comes through private connections which include personalized emails, instant messaging from the individual digital media channels. Initially, we can say that users usually copy the texts or the links and send them as customized to the target audience all these things sum up to be a Dark Social.

In the upcoming year, we can expect that:

Dark social activities will dominate the social media platform. While driving a lot of traffic to the website. According to the reports until 2020 90% of the content shared on the social media sites would be from the Dark social. Similarly, the maximum number of click backs to this will be from the desktop. 

If you have a social media account, then be alert with this, and people get most of the time attracted to mobile texts and links to get engagement.

LIVE STREAMING

Social media apps like Facebook, Instagram, YouTube have made people crazy about live streaming. This year it was found that the users watch the live streaming five times more than the pre-recorded videos.

As soon as the social media apps introduced and it became a huge hit, most of the top rated brands started incorporating it in their business.  VR or virtual reality is also a big reason for the success of live streaming. Nowadays, the brands and the celebrities try to connect them with the audience using social media apps live streaming. However, this is increasing the urge for the live streaming, and there are a lot of things in live streaming future.

Live streaming

Live streaming is a blessing for e-commerce companies.

Nevertheless in the upcoming year the after display ads and video ads, the e-commerce brands will soon have the live streaming ads. This is based on a single concept that is “see-no-and-buy-now” and will provide the live online shopping experience. Later, on this will become very frequent and important.

The brand will then showcase the live ads with the brand ambassadors and the trusted experts. Not just the experts, it is even expected that in future the live streaming will change the idea of customer service.

E-commerce companies mostly will start using the live streaming platform in various social media apps and will try to solve their problems using the QA sessions. By, doing this the audience will get an immediate reply and that too live. Similar to the voice calls customer service, chat service, and email services similarly in future live streaming customer services will become popular.

Key Takeaways

As we mentioned in the article, these are the most important trends that we expect to see in the upcoming year. The latest trends are enormous and should incorporate in the brand tactics as soon as it gets released because of time and tide waits for none.

Even if you miss to get some updates as soon as it arrives, stay tuned to our blog because we publish every new trend as soon as it releases and every tactic in the technological arena. If you have any difficulty regarding the trends and tactics related to digital marketing.

Contact us! Whenever you like, we will try our best to solve your query!

How important is the content marketing strategy for SEO Growth?

How important is the content marketing strategy for SEO Growth?

Content marketing strategy and SEO strategy are two different things. People usually think SEO is all about content marketing or developing a content marketing strategy. Which is not true it has a distinctive difference in between. The words such as “Versus” or “are Same” can be easily found while connecting both SEO and Content marketing. While the digital marketers and writers are the right person’s who can say what is SEO? And what is a content marketing strategy?
 
The public has been mistaken and is in misconception- thinking that “Content marketing is taking over the SEO”. Because content marketing and SEO work hand in hand or together. To bring the required results they can overlap on each other but are not completely taken over by one another. There is no way SEO can be taken over by Content Marketing. As SEO it that gimmick which brings the readers to the Blog or website to read the content.
 
For a smart digital marketing campaign, you should have either of the specialists. A smart digital marketer will always keep these 2 key role players in the organisation. Both the content marketer and the SEO specialist are the gems in their work and whose main focus is the marketing and branding of the company. Filling up both the areas is what a marketer does. Because they play a vital role in the branding of the company. An effective and ethical Search Engine Optimisation can’t happen without the best and optimized content marketing strategy.
 

WHAT IS SEO?

 
Search Engine Optimisation or SEO is the process of improving the traffic quantity to a website. Increasing the visibility of the website in the web search in an organic way. That will increase both the quantity and quality of the traffic.
 
In general, we can say that while someone will search for something that is about your business. The number of times your website comes in the search listing, that much more users will be engaging to your website. Later, on these people turn into trusted customers. All these things are being done by the SEO.
 
The 3 main works of SEO:
 
  • Attracting the quality traffic in the whole world. Quality traffic here means attracting those customers who more interested in your business mostly the products that you sell. Instead of attracting random people who don’t even know what your business is all about.
  • Gathering more amount of traffic. When people start visiting your website and start admiring your website by clicking on the search engine results page, more traffic comes up.
  • Getting more organic results. For generating more SERP results ADs are very important. Organic traffic is a way in which people come to your website organically without any requirement of payment.
 

WHAT IS CONTENT MARKETING?

 
Content marketing is the type of marketing strategy in which content is being developed, written, published about a particular topic to drag the attention of a particularly interested group of people. The top marketers even symbolize content in the phrase “Content is king” for any marketing strategy.
 
Marketers have to do a lot of things to improve their brand value in the market. Starting from talking with customers, meeting the clients, connecting to readers it includes everything. Content is the important thing that convinces them to chose the company and its business. Because the first and the foremost thing a person does before trusting a company is checking its website and knowing what the company does. Nothing else can define it well than an effective content.
 
The things that should be given emphasis are:
 
  • Grab the customer attention and create the leads.
  • Increase the number of customers gradually.
  • Generate the online sales and try to increase it.
  • Create the brand awareness in the customers.
  • Try to engage the users in an online community.
 
So in simple words, we can say content is something that helps in increasing the brand name of the company and meeting all the targets of the organisations. This involves various things like the accession of the present customers, retention of the existing customers, and making more people aware of the business that you do.
 

CONTENT MARKETING AND SEO OVERLAP

 
The content is being created to support the objectives of the organisation. If you are doing it in a true and wise way then the optimisation of your content is one of the major content marketing strategies that can be reached with the help of SEO.
 
They even have the same kind of mechanism and the sole aim of this is to attract a lot of audience in various ways and accomplish the company goals.

content marketing strategy and SEO overlap

OPTIMISATION OF KEYWORDS IN CONTENT

Optimising the keywords while a content is being published. Here the mediator is the content because whenever you write a new article that means a new keyword that Google has to check. A number of keywords mean that easier you can attract your target audience.

GOOGLE INDEXING OF CONTENT

The number of pages in the content will increase the ranking in the Google listing. The increase in the number of content means an increase in the Google Search Engine listing. Giving Google more chances to do indexing. Whereas quantity is not enough, targeting the potential audience and identifying the relevant keywords also has the same importance.

CONTENT AUTHORITY BY SEO

You can easily increase the content authority if you have an effective and attractive content. It even helps in increasing the Google search rankings. Descriptive content that contains the inbound links, keywords, infographics etc. Increase the user experience which will automatically increase the Google search metrics.

DIFFERENCE BETWEEN CONTENT MARKETING AND SEO

SEO attracts the users by making them see their brand in the search engine. Later helping the company to climb up on the Google search ranking list. Whereas by using the content marketing strategy users get the direct appeal that means direct targeting of the users. Which requires backing up by the SEO.

The primary focus of the SEO is search engine visibility and ranking. Whereas, the main focus of the content marketing is to give the best customer experience.

Below are some important differences that are present between Content marketing and SEO.

VIEWER EXPERIENCE

The viewer experience doesn’t affect the search engine rankings but the optimising the reader experience is the domain preference of Content Marketing. If you are fabricating a content with the users in your mind and without caring what the search engine wants from you. This is where you became a full content developer leaning completely on the content which is also known as the passive content making.

TECHNICAL SEO

This is the area of the SEO which doesn’t require developing a content marketing strategy. It just includes the things like optimisation of the website according to the device used like mobile phone, desktop, tablet etc. This also helps in improving the website speed, the creation of the sitemap of XML and submitting it, doing the site navigation by optimising and organising everything. It also does some other works like finding the crawl errors and removing the duplicate content. It involves a little content part for a certain area only. But the role of content marketing strategy is inactive here.

CONVERSIONS

SEO can only generate the effective traffic to one’s website but can’t secure those conversions immediately. On the other hand, the content marketing strategy does a lot more than this. Because once a lead comes to your site content has all the potential to convert that lead to an effective customer. Just making them learn what your company is about? and what you actually do? Which actually motivates them to buy something from your brand.

INBOUND LINKS

Content marketing can target the links manually, we can’t control it. Whereas, if you start taking the natural links to do an effective link building by your self. Whereas, this work the SEO should do. The referral traffic should generate the inbound link building. But the important source that involved here to generate links is the Authority- that very essential to rank high in Google search engine rankings.

Android P Guide: All the features you needed to know about

Android P Guide: All the features you needed to know about

Android P, arguably one of the best updates android has ever seen. Why am I saying this? Follow me on this and you’ll believe what I said too. Previously Android came up with the Lollipop back in 2014 and swept all the updates with its improved animations and quite exciting features against which the next or previous updates of Google, failed to compete.

Now, with the announcement of Android P, Android has a new update that can be called as best ever. The HMD global even announced that more than 86,000 users have logged in to test the new software and get it updated in the mobile phones.

Using the AI technology in multiple features, Android P has made sure that the audience would be comfortable in using their phones like never before. AI records all your activities and also your actions on notifications and internal app pages and then show them to you so you can save your time in finding them. Let’s brief every important feature that Android has come up with.

The Navigation keys:

This would be the first one on any list as this is the major change of this Android P update. Android now has saved you from those three custom screen keys and has put a small tablet shaped key. Though this isn’t the best upgrade still now, but as the users are using it they, users are taking it as a much better-looking version. You don’t have a back button or multi-app display buttons to this. If you want to navigate through the apps, just tap on that single icon and the application’s pop-up. Now swipe from left to right to navigate between the used apps. This isn’t the most convenient option but wait until your body muscles get used to it and then you’ll not feel much difficult.

Dashboard and App timer:

Now there’s a feature that would actually benefit you and still is loved by all the elders around you. If you lose track of how long you’ve been using your phone. If you wonder, you spend too much of time over certain apps, then this is for you. The dashboard lets you figure out how long you’ve been spending time over your phone. You can also come to know how long you spend on particular apps and put restrictions on it. This will not only curb your phone usage but will also give you an idea, how you’ve been wasting time all day long.

DND Mode and Wind Down:

The Do Not Disturb mode, which the iPhone is famous for has been embedded in a way better way in Android P. Though Android already had a DND mode earlier as well but wasn’t as efficient as this is. If ever you want to stop yourself from being disturbed by other, you can just turn your phone facing down. This will not only cease the calls from ringing but will also stop all the other notifications. This is called the Shush mode. If you’re on a family dinner and you keep receiving messages from the one your parents which you don’t like, you can just turn it upside down. That’s it, that’ll do the job for you.

Indoor navigation with Wi-Fi RTT:

This is one huge update that every Google maps fan has been craving for so long. How would you like it if you can not only guide yourself to your friend’s location but also know where exactly he/she is? If they’re in a mall, you are even guided with respect to the multiple storeys it has. The person’s position would be accurately determined and you can accurately guide yourself.

navigation

Credits: Android Developers

Slices:

This is one of that Artificial Intelligence featured program, that helps you in determining a particular page in a certain application. For example, if you’ve been using Uber to book a cab to your location. Then this feature will give out the address under the application that you usually search for- when you search for it on Google. Now, you can see the location and the fare price will pop up right there. This works for multiple apps and it’s internal features. This isn’t a great update but will surely go a long way in making your usability easy.

Screenshots:

This isn’t a major update either, but still, the one that the Android users have been waiting for. This feature has already been used in the IOS 11 and has proved to be effective. The same feature has been embedded in this version of Android and we couldn’t be happier. There are better customizable options in the Android’s version when compared to IOS’s

Auto-Rotate:

rotate-changes

Credits: Android Developers

The auto-rotate has seen an update too. Now you won’t be annoyed by the frequent auto rotate. Or turning on and off the auto rotate option all the time. All you need to do is rotate the screen and tap on the portrait or landscape option. This will be displayed on the corner of your phone screen. After the rotation, just tap on it and your job is done.

Default HTTPS for apps:

HTTPS is the secure version of HTTP where the communication with the server to the browser is encrypted. Most of the applications are using HTTPS these days but for the few, there were a few that don’t. For that, Android P has made sure that all the application it uses has HTTPS. We’ve all learned the importance of having that S at the end of HTTP if you haven’t then do give it a read here.

Adaptive Battery and Brightness:

This ability to adapt for both the battery and brightness is what we’ve seen earlier. But trust me when I say that this isn’t like before anymore. This is new and quite different from the previous versions in terms of efficiency. Here, the artificial intelligence, that Google has been concentrating upon, comes into play. From your past usage and experiences, the AI accordingly records the data. This data is later utilized to adjust the brightness according to the time. When it comes to battery, it learns to prioritize battery power by observing the apps and services you use the most. It thereby helps you in using your battery in the most resourceful way.

Smart replies and notification customization:

messaging

Credits: Android Developers

This Smart reply feature has been available previously but has definitely changed for the good. You can now more conveniently use the smart reply option to reply in a more efficient way. It shows the suggested replies according to the person and also displays the images they send on the notifications itself.

So that’s all from our end, you want a further information on other tiny updates, then go through this.

Recent Updates:

Android P Beta 3 version has been released just a while ago.  If you want to read about what’s new or how to install this on your phone then, visit here.

Update: Android has released the Beta 4(Developer Preview 5)

Android has already released the new Beta 4 version of its P version and it came to market on August 6. Although the Beta 3 version was supposed to be the last one, Android took it a step further and released the next version for its audience.

How do I get the Developer Preview 5 (Beta 4) update?

The newly released beta update is basically designed for the Google Pixel devices and not only confined it self to one device. It is also available for users that have already enrolled for the Android Beta programme. If you’re a pixel user, you can download the update here. The users will also be able to download through OTA(Over The Air) update here and factory images here and if you are a Nokia user you can download from here. If even you would like to get the update, you can sign up for the Android Beta Program to receive the OTA update on your phone.

What devices will this be available in the future?

Android Pie was available for the some of the devices which includes Pixel, Essential, One Plus 6, Essential and Nokia 7. These devices were the first who got updated with Android Pie. After this HMD global on October 10 declared that Android 9 will made available in the Nokia 6.1 plus via Nokia phone beta labs. The Nokia Phone beta labs are designed in a way to give the tech freaks an early adaptation of the new technologies and improve the user experience on the digital platform.

What’s new in Developer Preview 5 (Beta 4)?

The new version of this has come up with an intention to offer new features on board. Before, the developers were more concerned about the ability of Android P about how it will perform without causing any disruptions. Hence, in this case, Android P made sure that all its features work without any errors and with full efficiency.

There were certain parts of the OS that were giving a hard time to the users. The settings tab was taking a while for loading. Though the wait isn’t really long, it still is noticeable. This was not really going well with the users. Hence keeping these things in mind, the new beta version allowed the users to get rid of all those undesirable effects they had to see earlier.

The other update the users are able to see on this new update, is that the battery consumption was 3% better than before. Though this isn’t a substantial change, still, it has improved the user experience and adding some juice to our batteries is always appreciable.

Let’s see what has changed from Developer preview 4 to Developer preview 5.
  • Voice icon has been removed from the Google search bar in the app drawer.
  • Google Pay still wouldn’t allow the in-store payments on the device.
  • The auto-rotate icon has been changed now. A simpler one has taken its place.

I know the kind of updates they have come up with but it has been only 2 months and Android P is appreciated by the users. So the key take away is that Android P has come up with an additional update after 3 weeks of its release. The update is mostly concentrating upon the irregularities or errors of the previous version. With this update, Android P is was installed in all the major smart phone brands. It is also expected to be updated regularly in third quarter of the year. People are enjoying it a lot. You also go and enroll yourself for the new Android P. We’ll Update you everytime something ne comes up.

But they certainly have come up with the way to speed up the device. I’am using this OS in my device and my device has become fast and is giving a very good user experience.

Mobile marketing? Is that still a thing? Ask the millennials!

Mobile marketing? Is that still a thing? Ask the millennials!

Well, to begin with, I’d like to tell there’s always a reason why I chose my words the way I do. There’s a pretty good reason why I used the word millennials. It’s because people in that age gap has been ruling over every social media. Whether if it is Instagram or Facebook or Snapchat, you name it. This makes them stay longer hours over the phone and that’s where the right companies make the most of!

Image result for statistics on usage of mobile phones age

Credits: comScore

Mobile marketing is a big thing because it’s something that one can’t get easily rid of. So when you see an ad on tv, you can just skip the channel or go, do something else. But on a mobile phone, it’s like you’re stuck to it. You hold them with both your hands and enthusiastically watch whatever you wanted to. A few seconds of ads wouldn’t make you skip to some other app. So, you tend to stick with the same application! That makes mobile marketing one of the most efficient one.

So, what are the different types of mobile marketing that we usually see around?

SMS Marketing:

Image result for text sms

Well, I don’t think anyone is alien to this kind of marketing. Every mobile user is familiar with all those annoying texts we get. Sometimes they cross the line and set multiple texts that we can’t really take. But what do we do? We still read all those messages in fear of missing out on some important messages. Haha! that’s a win for the advertisers and that’s how SMS marketing is still a big thing in the marketing industry. According to a survey, about 68% of the major companies still think that SMS marketing is a huge boon for the marketing of any company. It’s also an easier mode of communication between a company and its customers. So yeah, it’s here to stay!

MMS Marketing:

Well, this kind of marketing is quite popular in the western and north Asian countries but not really in countries like India. Does that make it any less important? Nope! It’s still as important as advertising on websites for multiple companies. Marketing through image, videos and audio is better than a text any day, so would you really expect brands to stop utilizing this easy to access and straight to the customer feature? A strict no! So this is one of the great ways of brands to endorse their new features and updates.

Advertisements on applications:

One more annoying thing in our daily lives but still can we resist? Almost 80% of the applications are filled with such kind of advertisements. Sometimes they block the work you’ve been doing and sometimes they don’t. These are usually found in the applications where you’re not asked to paid or if you’re using a free version of the application. It’s a way for developers to encash and get a good ROI(Return On Investment).

Advertisements on games:

Image result for in game advertisement

Have you ever played a game on your mobile phones and once you finish a level or your character gets killed somewhere and suddenly an advertisement pops up! It takes about a minute or less of time but feels like ages. In that boring moment, all you could do is wait for the advertisement to finish. That is when they catch your eye and make you download the application.

QR codes:

You must have been to inox or PVR. If you have, you must have noticed some black and white rectangle boxes in the front of your seat. It’s the QR code. It’s an easy way for someone to visit a website and make a purchase. This feature is essential as one can’t go on typing the whole link.

Proximity-based Marketing:

The balance messages you get or momentary telecommunication ads you get as a pop up on your phone, come under this kind of marketing! These are not as annoying, as they don’t stay on your screen for long but yeah they could pop up while you’re in the middle of something important. Hence, these kinds of advertisements are not fondly encouraged.

Voice Mail:

This again isn’t found often in Indian marketing but western countries get a handful of these. To be honest I’ve never experienced one of these but in my knowledge, reading from other sources I’ve come to understand that this can get annoying but still is quite productive for the advertising companies.

Telephonic Marketing:

Remember a few years ago when the advertising companies had the similar number as that of any phone number in India. Those were one irritating time in the field of telephonic marketing. You expect someone to call in order to talk something important and all of a sudden all you get is a call from a customer marketing executive. Since then the rules have changed and the marketing agencies had to stick to a certain pattern of numbers that could be easily figured out by the customers and would refuse to pick up or just cut the call.

 

What are its benefits?

These days a large fraction of the population has been accessing the contents over the internet through mobile phones. The portability helps us in using the internet anywhere and anytime. Increasing number mobile users lead to an increase of usage of internet and other contact modes. This eventually leads to the hike in Mobile marketing. Here are some reasons that would explain the importance of mobile marketing in these days:

1. On the go services:

People love to do things that are done in no time. They often look for service providers who could meet their needs and help them fulfil their requirements. A company can contact a user via mobile marketing techniques. Even a customer can easily send his/her feedback instantly.

2. Mobile is an undetachable part of us:

The only thing that we hold with us all the time is our mobile phone. For every little thing, the first thing you take out of your pockets is your mobile phone.

3. Your contact details are used by the stores:

Multiple stores that you might visit on a daily basis. They tend to use your mobile phone details to make sure they’re connected with you. This increases the customer brand relationship too.

4. Mobile search index is a primary choice of rankings:

Google makes website search engine rankings based on the mobile searches. More than the system based search results, mobile-based are preferred. This makes sure the users get a better view on both the kind of devices.

5. Importance of Mobile advertisement

Advertising on mobile sites or directly to mobile seems more effective in marketing.

Bottomline:

So I guess this is quite enough why mobile marketing is still the most burning way of marketing and is going to hold its fire on for quite some time!

Highlights & Keynotes revealed in the Google IO 2018?

Highlights & Keynotes revealed in the Google IO 2018?

Google recently conducted its annual I/O developer conference in Shoreline Amphitheatre, Mountain View, California, United States. It was one of the most awaited and bigger conferences of the year so far. In the Google conference every year Google tells about its efforts to reach where it is and what are the new technologies and advancement they have brought with respect to the previous year and its efforts to push the consumer technology beyond the boundaries.

In Google, I/O 2018 conference the star of the show was of course Artificial Intelligence or AI and even the Google Assistant was one of the central parts of the conference. The new and updated version of the Android P that is used in Google Pixel mobiles was also made available to watch and was made available to people who want in their Google Pixel mobiles or the developers. And Google covered all the important advancement that is being done in the technologies, Android version, new things introduced and everything.

Below are the announcement and advancement that is being made by and told by Google in the Google I/O conference 2018:

  • ASSISTANT FOR HANDLING THE CALLS IN GOOGLE DUPLEX
    Making calls and booking reservations, giving appointments have become easier now with the more advanced and more smarter and natural sounding voice of the Google assistant. It can easily handle all your business calls and to and fro question and answer conversations easily it can even handle your calls like when you hate to make a call when your reservation is not confirmed Google assistant makes a call on behalf of you.
    As Google started explaining everything about Google Duplex and two calls one by the Google Assistant and the other the Human call. Both were very similar and it was difficult to identify who was human and who was not and between both only one was the real human.
    The most interesting thing about the Google Duplex was that it included “hmm” “umm“ when someone on the other side of call replied “okay. Give me one second”. And even had “uhh” behaving like it’s thinking about the answer. It was even able to answer all the twisted and turned questions and the answer that was seemed to be very natural. And it was very much unbelievable for any person to identify who is human. Even sometimes the human mess up the things but Google Duplex talk the right answer and never mess up.
  • SELF DRIVING WAYMO JAGUARS I-PACE
    These cars are very important for the future generation and are required a lot in the future as this is the driverless or self-driving car. The working and all was shown in person to the people present in the conference. And it was even illustrated that in the coming years more than 20,000 cars would be on the roads. At present, it was being used in a taxi with no drivers on the driver’s seat. The Waymo taxi service company announced to launch this service in Phoenix, Arizona by the end of this year. The people can avail this car easily with no drivers and can travel to the local destination.
  • SMART COMPOSE INTRODUCED IN GMAIL
    There has been a lot of changes in the Gmail this year than the 14 years. It is using artificial intelligence or AI to make the Gmail experience even better. The main feature of the smart compose is that it by using the Machine Language it would help to create and complete the sentence in the emails automatically. As similar to that one in the mobile phone which predicts the word for you whereas in here it composes the whole sentence. As Google contains a whole lot of your data, day to day things and all, it became smart enough to show you the right autocorrect sentences.
  • GOOGLE MAPS ADVANCEMENT
    The biggest savior of this century for the busy people is the Google Maps which shows the people the route which is having less traffic and you can reach the destination early, which initially means it shows the people short-cuts and not so busy routes to reach the destination. It helps a lot to the people who are new to any place and want to get somewhere which initially becomes a savior for them. But that’s not it Google has updated this Google Map feature and made the best out of it.
    And one of the important flaws of the Google Maps is that you never know where the blue dot is going to or pointing to. This problem has been solved Google has made it easy. Now you can directly point your mobile to the street and the view if the street and the direction would be flashed on your mobile with the right direction to your destination. A demo on this advancement was given in the conference but when this thing will be implemented in the present Google Maps is unknowns still now.
  • ADVANCED ANDROID P BETA
    Android P beta has become very much accessible, and it is accessible not only in the Google Pixel mobile but also in 7 different mobiles which also includes Nokia, OnePlus.
    The Android P beta is accessible in all the Google phones starting from Google Pixel, Google Pixel 2, Google Pixel XL and Google Pixel 2XL. Whereas this android version is not available in the Nexus 5x and Nexus 6p.
    Other than the Google mobile phones it is also available in the other brand of mobiles or the third party mobile phones that are available in the market which are mentioned below:

    • Essential phone
    • Nokia 7 plus
    • Xperia XZ2
    • Xiaomi Mi Mix 2S
    • Vivo X21
    • Oppo R15 Pro
    • OnePlus 6

    The saddest part of this is that it is only limited to certain devices only. Every smartphone out there won’t be getting access to it. After the testing and seeding of this Android version making it more efficient to use by the customers, it will be launched by the end of August.

    Android P is very much efficient than the Android version of oreo. The battery has become very much adaptive and battery conserving has become much more efficient than the previous versions of the android. And the app wake-ups have been reduced to 30% in which the operating system fore-predicts the apps that are being not used in a day and reduces the waking up of this type of apps.

    Adaptive brightness with your preference to change it. Google has introduced it as even if having the brightness adjusting mode people use the manual way to adjusting the brightness. Google has modified this and made the brightness be accessible according to the personal preference of the users.

    One more important features are the App action in which in the afternoon you may be searching for the movie tickets in BookMyShow. And in the evening you forget about your evening routine then Google will ping you and alert you to the evening workout with different and effective workout sessions.

    Developers coming up with new apps can keep the parts of their app in the different operating system which is called as the app slice. If you want to search something like MakeMyTrip and you get a drop-down button with only home and work including the prices beside it. If you are searching the “Goa” and get some pictures from Gallery that are recent. And this technology would be advanced in the near future making it accessible for videos and checking-in in hotels.

  • IMPROVEMENT IN NAVIGATION
    The navigation system in the new Android P enabled smartphones have been made easy and clean in order to make the multitasking process very easy to understand. And has replaced the home and recent buttons with a horizontal bar. To bring everything out there in the single screen only Google has implemented this technique.
    It has a swipe up screen which when swiped up can see the excessively used app and the recently opened apps or the pages and in addition when swiped twice you can see all the apps present. This has made the work of the users very easy and accessible easily and can have everything readily available in one gesture.
  • SIMPLIFIED VOLUME AND SCREEN ROTATION
    The smallest change yet but one of the exciting one. The volume keys which are usually used to be on the outside of the mobile and where the hardware buttons. Whenever you want to play any video and turn the volume button low and high and later find out the ringer to be silent or to very very loud. This usually happens a lot with the people. To omit this problem Google has made the media volume on the phone itself on the screen right side where usually the volume keys are meant to be. Where you can manually set the volume by increasing or decreasing and with a bell icon above to turn on and off the ringer.
  • HOW TO USE AND MINIMIZE THE USE OF ANDROID P?
    Google has introduced a dashboard in Android P where you can find all the details of every single minute of yours like how and where you spent your time on which site or page or app. For example how much time you spent on facebook from the phone and from desktop not only facebook every other site you are using.
    You will be getting all the details of the time spent by you on the internet. This can help the people using it cut it down and minimize the usage it is something like the self-imposed limits on the social sites.
  • SMART DISPLAYS BY GOOGLE
    In reply to Amazon Echo Alexa, Google has started with the excellent and very nice smart speakers and touted screens. It is implemented with the Google assistant and smart displays. Not only that Lenovo Smart Display, LG, Sony, JBL are working for hand on with Google to deliver the best Google smart display. Which is anticipated to be released in the month of July.
  • JBL LINK BAR
    Google has promised to implement the Google Assistant and remote free Android TV build on in it. Google assistant will be infused in the soundbar with 4 way HDMI 4k passthrough in the soundbar and would go on for a very slim and handy profile. And it is yet to be implemented in the real model.
  • INTERFACING OF GOOGLE ASSISTANT
    The Google Assistant would be taking in the form of the visual experience when you swipe for the Assistant. Every day it comes up to you with the reminders, notes, directions saved or day to day ways or having the interactions Google Assistant. It’s something like Google is renewed with all the specialties that are required to simplify the work of the user mostly the business persons. Which is most probably estimated to be released in July or August this year.
  • WEARABLE OS
    The wearable devices like the watches will be having the inbuilt Google I/O Assistant which would be helping the users in all the ways just by being on the wrist.
    If you are in the airport and want to the next flight or the whole schedule that is where the Google smart wristband becomes very useful with all the available things on your wrist that too a voice guiding you. Not only that you can switch on your A.C without the use of the remote and make your LG vacuum cleaner work just by commanding to Google Assistant on your wrist.
  • REFURBISHED GOOGLE NEWS
    The new refurbished Google news is somewhat maintaining the site similar to Apple News like designs making it a bit easy for the user to access to the important updates and news and is broken down into two different parts as the newscast and the Google call briefings. And even provides you the links to the source which helps you to subscribe easily.
    Machine language is the base of this updated Google news, as its main aim is to provide people the original and quality and time to time news. The smarter of Google News version will show the most relevant news and goes down likewise and will be updated on every Android phone within the week.
  • DIFFERENT VOICES FOR GOOGLE ASSISTANT
    Google nailed it with coming up with 6 different voice and accents and even with the voice of the celebrities.
    For example, the musician John Legend has also lent his voice for the Google assistant you will be hearing it soon in your mobiles, headphones, wristband, smart displays etc.
    Not only him there are other 5 celebrities who have to lend their voice to Google assistant which will be coming in front of you by the end of this year.
  • SPECIALLY ABLED PEOPLE ALSO GET BENEFITTED
    Not only the common people but also the specially abled people are being benefited with the new Google I/O advancements. Google has used the Machine Language to make the display captioning even more effective while two people are talking. It would help the hearing-impaired people by separating the relevant words and information and even identifies the different people voices and separates accordingly.
    For future, it is thinking to build up a Gboard with the Morse code for the specially abled peoples.
  • IMPROVED GOOGLE LENS
    Google has improvised its lens with the inbuilt object recognizing software used in the camera lens. Which will be made available in all the new phones coming not only in the Google mobiles. It is aiming to target all the smartphones out there. Artificial intelligence has been used which will lead to Google assistant if you click once and will lead to Google lens if you click twice.
    The work beyond this is yet to be done and will be in front of the users soon.

REFERENCES:
https://www.techradar.com/news/google-io-2018
https://blog.google/products/assistant/io18/
http://bgr.com/2018/05/09/google-i-o-2018-recap-top-10-biggest-announcements/