Before discussing Affiliate Marketing Trends, let’s understand affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is a marketing program that is based on the company’s performance in a marketplace – the ways and means to generate Affiliate leads. Usually, the results are delivered to the merchants or advertisers. The external partners are the partners who get rewards or commission. A valid sale or a type of lead which is completed, a user who is availing a free trial or even a subscriber of the newsletter could be a few examples of the results that the merchants seek.
Learn More about Affiliate Leads. What are the ways to earn money by using affiliate marketing!
Affiliate Marketing Trends
INCREASING AFFILIATE MARKETING
Earlier, people were skeptical about affiliate marketing and considered it to be fake. Now, the trend has changed. It has actually become one of the widely used marketing tactics. It provides hundreds or thousands of traffic, even in scenarios with less access to traffic or authority, even for small-scale business that have a higher credibility and higher influence. Hence, it is always suggested that you focus on the key influencers of the industry your business starts with, and expand the business by hitting the target.
FOCUS MORE ON NATIVITY
Following the old style of advertising, the AD banners portray the same look, style and voice. The platform on which they are being posted have eventually gotten out of site and are now in the brink of extinction. On the contrary, the social media advertising has become highly viable, leveraging the possibility of reaching out to people. As social media is widely used, the internet platform has strengthened its presence in the market, and is a potential threat to the presence made by normal advertisements.
53% of the customers view native ads, rather than the normal ads. 75% of the ad revenues are generated by these people who focus more on the native ads.
ADVERTISING BEYOND THE BANNERS
Affiliate marketing includes all possible ADs such as video, voice, display and ads using other technologies. Statistics prove that 82% of the traffic can be generated through video ads. This is envisaged to increase by 15% each passing year. Voice based ads have become very popular. The publisher should always keep an eye on where the advertisement leads to, and the number of leads it can draw to the website? This is considered one of the finest digital marketing strategies.
The aim should be to keep the name of your company in the top notch when it comes to advertisements. Coming out with catchy ads is thus highly important.
Not only display ads, but also the visibility in other ad channels, from where you can draw huge traffic and convert these leads to potential customers.
INCREASING THE TRANSPARENCY IN WORK
There are a lot of big and high-profile brands and companies which are being examined for not disclosing the advertisements they are doing by the paid process. This mainly involves the new GDPR regulation, that has started. This Increases the focus on the FTC which will lead to more transparency and compliance. Affiliate Marketing also enhances business standards.
With a 50% growth in people buying and using mobile phones, the statistics have gone up.
The main aim of affiliate marketing is to connect the mobile and people using it and transforming them from mere leads to loyal customers. Who else can understand the pulse of customers better than the Advertisers? All that needs to be done is to engage the customers and align them according to their needs – this would avoid the toil that goes in re-targeting them.
Smart way of marketing is the other name of affiliate marketing. Hence, it has acquired a very significant place in the 2018 marketing world – Grabbing customers just by using and analysing the new technologies that are available, and using this as a magic wand.
Having the best measuring devices to measure and the best technologies to analyse lead to better reporting. Gaining access to real-time data is the need of the hour for the publishers.
Most of the affiliate marketing brands lack transparency- one of the important factors of affiliate marketing, which spreads the type of business you are doing and the opportunities being provided To get a 3-dimensional overview of Affiliate marketing, it is better to rely on data that is significant.
USING IMPROVED TECHNOLOGY IN AFFILIATE MARKETING
Assimilating the technology in the older applications and adopting newer technology is better than starting everything anew. Making changes to =the existing technology, thereby customizing the whole system to suit your needs is cost effective.Many companies follow this, for example, RiiP is a mobile advertising company that advertises for McDonald’s, Coca-Cola, BMW etc. It builds on a new technology on the existing model, instead of starting from the scratch.
People normally rely on tried and tested methods and replace it with newer technology.
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