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Why having a great Digital Marketing service is a significant factor?

May 14, 2018 | Digital Marketing

We are staying in the era where the normal broadcasting has been taken up the digital world. And people are always in a need of a good and more easier form of technology which eventually eases their work. And the idea of being digital has been changed a lot of people preferring internet that in smartphone, tablets, desktops have increased a lot than the traditional ways of advertisement. But there is always a debate between the digital platform advertising and television advertising. And if digital marketing then, how to become an expert in it?

The tough competition between digital advertising and television advertising has been increased a lot. If we go on with the recent survey conducted in the USA the digital and TV revenue collected were both same and it was established that digital is working similarly as the television does. However, if we swap up to India here people watch and believe more on television than the digital. Whereas there has been individual growth in both the digital and television sectors.

IMPORTANCE OF DIGITAL MARKETING FOR ANY BUSINESS

The first and the furthermost importance of digital marketing is that it is very much cost-effective than any type of traditional marketing. Survey leads to say us that 34% of the companies have already started implementing digital marketing and it has been increasing year by year and day by day. And more than 72% businessman believes that the digital platform is much more effective than traditional marketing techniques and can enhance the business by 30% profits to it. And continuing the ad management and promotion in the digital platform helps the business to get more than 80% of the profit.

In a survey conducted by Hubspot, we found out that the cost per lead for across 350 companies the average was being determined to be approximately $200. And all the statistics shown depends on the type of industry, the size of company and revenue generated. And much larger the company is more investment they do in generating leads. The companies and their investments in digital marketing campaigns in Million Dollars are listed below:

WHY IS DIGITAL MARKETING IMPORTANT?

The electronic channel has nowadays become very broad and wide and is being used by everyone. If we take the case of USA where the people viewing TV and people using mobile phones are the same but it is a bit different scenario in India. Here there approximately 183 million homes in which 900 million people watch TV and the total household would be approximately 243 million which means the future of Television in India is very bright which may increase up to 65 million more. Similarly, when we jump towards present day’s digital scenario in India there 650 million mobile users out of which 300 million are the smartphone users and 350 are feature phone users. And these feature phone users are also converting to smartphones according to the statistical review as there a lot of provisions provided to people who have smartphones can access it like cheaper data packages, unlimited calls, 1GB data per day etc.

However, in India, it is always a tough competition between TV and digital platforms and from past few years it has been seen that there is a huge increase in digital marketing campaigns in India. Which, initially creating a very good market base for digital marketing in India. And experts say that in coming future there will be a huge increase in the digital marketing campaign and people will turn more towards digital media than television.

And the advertisers have started using Television campaigns and digital platforms equally from past few years the investment of the digital media platform has increased a lot. Considering an example below:

One of India’s top rate retailer Future Group who has 250+ stores in all over India in 120 different cities and towns and has been investing a huge amount in the digital marketing campaign and believes that marketing of digital platform will increase the endeavoring chances of their business.

The Digital head of future group Mr. Pawan Sarda says, “ digital platform is the best for any company to connect with people and mostly when the languages are different. If we have to connect to Telugu or Tamil or Marathi people at a time then digital media is the best thing to connect with people easily where we face a language barrier”. Because of all the significant reasons Future Group has started investing more in digital marketing. At first, before 2-3 years they used to invest 2%-3% only in online marketing whereas now it has increased to 18%-20% investment.

And they are investing as much as possible until the digital media works as a relevant gateway for the ad campaign. They even conducted FBB’s “ World Shorts Day” in digital media for the customers under the age of 30 which was a huge success and was repeated several times. Similarly, “National Jeans Day”, “watch now buy now” initiate where also a big success on the digital platform.

ASPECTS FOR HAVING A GREAT DIGITAL MARKETING SERVICE

GIVING EQUAL OPPORTUNITIES TO ALL BUSINESS: digital marketing offers equal opportunities for every business. Now everything has become very advanced it’s not more like the old system where only big companies and businesses were able to embrace the marketing opportunities. The digital marketing platform is now open for all it irrespective of whatever the type of business is it helps in promoting the business and driving the traffic towards it.
- Now the small-scale industries and startups can easily do marketing of their business through the digital platform that too which is very cost effective.
- The most important thing of digital marketing is the ability to manage and provide the correct digital marketing service with customer care services.
DIGITAL MARKETING MORE EFFECTIVE THAN TRADITIONAL MARKETING: there has been a 40% growth in the sales of the companies those who did promotion for their business on the digital platform. Digital platform allows everyone irrespective of what business they are doing and whether it is a small or big or startup company to do online marketing. And online marketing is the cheapest one whereas traditional marketing is the costliest medium of marketing which moreover could be afforded by the big companies or industries only.
And as the survey did by DemandWave shows that email marketing tops the position by generating the highest amount of leads followed by organic search and social media. And all this at a very less cost.
DIGITAL MARKETING GENERATES HIGHEST CONVERSION RATES: the main aspect of any digital marketing campaigns is to drive the maximum number of people to your website and generate leads. This is not that end converting those leads into effective customers is the important task for any business. If there will be no conversion from leads to customers then the digital marketing strategies and the amount will of no use. That’s why every company who chose the digital platform for their marketing purpose run behind conversion rate optimization or CRO. According to the recent survey conducted by Ascend 2’s it was found that the leads generated by producing effective content to get highest conversion rate is shown below:
GENERATES REVENUES AND HIGHEST ROI LEAD: along with the best conversion rates generating highest revenues on the investment made in the digital marketing is also an important aspect. Because it’s not that just invested in a marketing strategy generating highest returns is also very important because that is where a company relies on and knows whether it is in profit or in the loss. The business person can know whether the company is in profit or loss and if profit then by what percentage. And by using the digital platform a company can easily have 3.3 times better revenues than the previous one.
Digital marketing provides a wide variety of better and bigger strategies and targeting every place both the nearby localities and abroad. And it will work as a rocket fuel for the development of small-scale and medium ventures. Below is the survey conducted by DemandWave about the channels which produce highest ROI :

There are always a lot of important factors which makes the digital marketing campaign a profitable one these includes the Search engine optimization (SEO) services, Search Engine Marketing (SEM) services, pay per click, email marketing, social media marketing (SMM) etc. The answer to how to become a digital marketing expert? The only answer is by making everything transparent and showing the straightforwardness, which is the only way to track and monitor your business with increasing the number of customers and profits to your business.

REFERENCES
https://www.digitalvidya.com/blog/why-digital-marketing-is-important/
https://www.emailmanager.com/en/blog/1/1512/benefits-and-importance-of-digital-marketing-beyond-seo-and-adwords.html
https://www.businessblogshub.com/2017/09/why-is-digital-marketing-so-important/

What are the best Backlink Strategies for the year 2018?

May 14, 2018 | SEO

What are backlinks?

Whenever a website which is external to you links with you then it is known as backlinks or external backlinks. Backlinks are one of the most important factors which are used for rankings in search engine results. The algorithm of Google always keeps on changing and evolving. As backlinks only help you to gain higher rankings in the search engines. And links are one of the top most important things required nowadays to make your SEO service rank high. If you see any page is ranking high and having a lot of followers to it then it is including a lot of links to its content because Google thinks the page is authoritative if it contains a lot of links.

Earlier by using only the relevant keywords in the content was enough whereas now those times are gone. Earlier spamming of an article was ok to be done but not now because you can be penalized if you are found to be spamming an article on your website. The procedures of link buildings have been changed a lot with every coming year but still, it is very much important in making a page score high ranking in search engine rankings.

WHY IS IT SO ESSENTIAL?

People doing online business or marketing usually don’t know why backlinks are important to rank the page to higher. People don’t get that backlinks are the foundation or the keystone of any Search Engine Optimization services. Google rankings are moreover is based more on the backlinks only. When the surveys were done by the Google says that backlinks are very important to rank higher.

In the Search Engine Result Page if a content is ranking on the top that means it is having a lot of links to the content than the content which ranks the less. People sometimes think that by having the backlinks only they will get the top rankings whereas it is not the same case everytime spamming the contents, forums or links etc get noticed and doesn’t gather you a good amount of links. Eventually when you have different backlinks from different sites than it is very useful in ranking high. The domain link authorities are very important for any site and if these are present in a site it helps the site to rank higher. So which initially means the site would be much powerful only when it higher domain authority links so you have to give more focus on the links than the site. To get more traffic to your site link building is very important for the SEO strategies below are the important link building campaign plans that are required in 2018:

FOUNDATIONAL THINGS IN LINK BUILDING: The most efficient and methodological link building involves investigating original data and research which makes the site 70% more powerful. As the “content is king” in nowadays digital world than keeping the content original and specific is very important to draw the attention of a lot of people. When some write a content or blog it is very important to keep the notice and having a grip on the original research gains a lot of backlinks and references for the site. So these are important or can be called as the foundational things of any content or blog by gaining a lot of backlinks. How the research and original data are being used for backlinks is given below:
- Always chose the topic which the viewers find it to be very valuable. As there is a lot of things people want to know about if you catch the thing in the right moment of time and develop the content and blog at the same time. It will for sure drive you a lot of organic traffic to your site.
- Always publish all your research and findings everything that is very important for the viewers to know about. As earning the links is not so easy without publishing the relevant research.
- Not only the contents and blog always try to add the complementary content based on your research. Make a series of blog, videos, podcast etc use everything which you think is relevant to your content.
- Never restrict your research, findings and analysis do as much as possible and use demographics, charts, graphs, graphics whatever that is relevant for your site to rank high and make the people feel that “it is having some relevant content”.
- Promoting your site or the blog is very important because if you understand the people choices and feel that it will tickle the people’s interest sharing or be promoting the analysis is very good.
BUYING LICIT LINKS: some of the SEO services try to buy the backlinks or the sites but buying the links is a very bad habit because while analyzing Google may find it illegal and penalize your site. Whereas there are some other ways which help in gaining the high backlinks that involve things like- reviews that are paid, official sponsorship, and writing the guest blogs in some renowned sites with disclosure. How to have paid links are given below:
- Go for the organic links than paid links because while the organic and paid links are compared then paid links are too risky to be used. And still, you want to rely on the paid links always remember that it should not exceed more than 10-25%.
- Build the links slowly and easily because nowadays SEO builds the links 1-20 links per month instead opt for 1-2 links per month because link building should be done deliberately.
- Researching a lot about the domain page site is very important. Check the red flags like spam contents, outbound links. Check the page history, its rankings and all. Before agreeing to do the backlinking works for any of the sites.
- Always change the keyword anchored texts because pages having the same keywords are being sent a red flag by Google for buying the links.
- Disclose your involvement whenever you pay the sponsored site for hosting the content. And always try to gain the trust of people by making everything transparent and making them know everything about the paid links to the readers.
POSTING CONTENTS ON SOCIAL MEDIA: The SEO strategies nowadays think that the content sharing in the social media is very much important and efficient to gather the leads. And gives the most effective link building strategies as it is most followed strategy for link building in the SEO campaign. Some of the link building strategies that the SEO companies use are like the Broken Link building, Local Business Website. Almost any SEO company you chose for link building on your site everyone relies fully on social media for getting the desired leads. How social media helps in building links is given below:
- Always know who is your target audience and check on which platform they are more active on. There are different tools which help you in finding this and focus mainly on that platform only because it will finally help you in gathering the leads.
- Target the audience and chose the topic which attracts more of them. Use the tools to find patterns, engagement and likes, shares, comments etc which help gather the number of audiences.
- Promote and share the content or blog as much as possible. And the content to free because if your content is interesting, attractive, and unique enough the viewers will only share your content.
- Remarketing is one of the very important aspects nowadays. If suppose you tweeted it don’t stop there retweet it, if you already posted in Facebook then go in some other platform and post it there also, and give the content a small boost with every passing week. In this way, you can gather the number of leads that are new including the old one.
LINK BUILDING USING VIDEOS: the surveys say that 66% of the SEO companies think that the link building using videos is very much effective because people have to be very careful while building links in the Google whereas there is no such thing with the Youtube videos. And a lot of people out there think that hosting a Youtube channel is very much efficient than having a page in any site and moreover sharing the videos in different social media sites gives a lot of boosts to host page in Youtube. And it is always been a great idea to include backlinks in the video and share them on different platforms.