Creating content that hits the mark and attracts traffic is a difficult task for content writers. These days brands are taking a fresh approach to proactive content management. Most brands are paying a lot of attention to optimizing content that involves execution. However, the companies are also want to expand their brand name, in these type of scenario content marketing is the best way to grow your brand name in digital media and get unique searches.
Above in the statistics, you can see how important Content marketing is for digital marketing. So, it is always said that building content and gathering the follower is not so much easy it involves lots of patience. Apart from patience, the first question that pops up into everybody’s head is: “Could building an optimization strategy be the way to achieve your desired online results?”
Nowadays, being a content marketer is not an easy task, just a couple of things you have to pay attention to;
Whenever you are writing content, it is essential to list out all relevant keywords, related to the topic, first. Do a keyword search and use the results in your content. There are a lot of tools available explicitly designed to help you find the keywords you are after. Tools such as SEMrush, Google Keyword Planner and Soovle are some free examples that do a perfect job.
Once you have your list of keywords, prepare your text for implementation of these words. Don’t just dump the keywords in your writing but try to weave them in naturally. Simply draining in all of your keywords reduces the quality of your text and will affect your website ranking in the end.
KEEP TRACK OF COMPETITORS
Keeping track of the competition and what they are currently up to is an essential element of your day job as a content marketer. Be smart and use successes of others but try to avoid mistakes made by others. Technology has made things easy nowadays there are a lot of pages and sites available in the online media which will help you in getting information about your competitors.
Some things that you have to keep track of while checking the competition:
How many keywords does the competitor’s website use?
What are the topics they usually cover?
What are minor topics they write about that support their general coverage?
Check if their coverage is complete and correct.
See, if your contender sites are making any mistakes or if their coverage is incomplete, try to fill the gap. This will keep you a step ahead of your competitor, and you will have some unique content which they even they don’t have. So, it gives you a chance to grab it and kill it.
Never forget to check how their content is performing and how many engagements are recorded. Then, also check which articles or blog posts and the blogs are performing best on engagement, social shares, and link-building. Don’t forget the most critical point; check the SERP (Search Engine Result Page) of the page, article of the blog post.
As remember, before jumping into a conclusion and start to work, it always better to know what your audience wants and what are they looking. Lessening the stress and pain of your audience should be your aim.
Customers are the path to success, for all the efforts that you invested, if people find your article to be good enough then the audience will share it for sure. This automatically increases the article reach and will gather more viewers. Eventually, the number of people reading your content increases, then the bot in Google will assess that your content is capable enough to rank higher.
Hence, it is always an excellent idea to concentrate on the problems of the viewers because if we solve the audience problems then only people will come to us and still make sure SEO content strategy revolves around this.
Use different channels to communicate with users. Before you start conveying, check all those channels where you will find active users. To make your work bit easy we mention some of the channels below which are used by a lot of people:
Quora
Reddit
GrowthHackers
Zest.com
The viewers are using these channels a lot to get good contents, other than these there are few other social media channels where you can find good content.
Initially, if you follow these channels, you will get to know what are the topics people are interested to read. Not, just the topics you even get the idea about what is the language the writers are using and at what time which type of content is trending, and what people are interested to read. All these things are very relevant which you have to keep in mind while writing content.
HAVE CREATIVE AND ENGAGING CONTENTS
According to the surveys, it is recorded that Humans have very less concentration, so it becomes imperative for your content to be engaging. Even a goldfish has attention up to 9 seconds which is more than that of the Human beings. This clearly shows that users may come to your blog but can return without checking your content. Also if some of the viewers may visit your blog but doesn’t read full content, just read the headlines and close it.
So, before you start to write a content keep in mind about the Skimmers and try to write a creative and engaging content, that will avoid the bounce rates. Use the Italics fonts, bullet points, include required keywords, and subheadings.
Highlight all the critical points, write short sentences and short paragraphs because if you have long paragraphs, people lose interest quickly. Place all the relevant issues in the beginning, middle and at the end.
INCLUDE IMAGES, FACT, FIGURES
As it is said, images speak millions than the words does. It is essential to use relevant pictures. If you have a content that has only words, then it doesn’t attract people. While using this images, videos, gifs keep the people stuck to the blog. Not just the photos even the Facts and Figures are important it improves the Search Engine Optimization.
Content gets rich support through the images, facts, and figures, and the results here are positive. A compelling, inspiring content with events, characters, and models involve people deep into it. Nowadays, people believe more on the facts, images, figures and understand the facts better than normal content. There are a lot of top websites like Pew Research Center and Statista that provide the facts and figure about everything in the world. While for pictures you can take a look at the free image sites like Pixabay, Pexels, Unsplash.
Nevertheless, you can find various ways to include images like product image, infographics, gifs, blog images, anything you can use that is related to your topic. It goes similar with all the figures and facts. While coming to data include the infographics because no one wants to see boring statistics.
So, this sums up that creativity and optimization in content marketing, both are important and should be taken care.
Conclusion
Creativity and Optimization both operate collectively. In a content, if Creativity and optimization are balanced, then it gives immense and excellent results. So, both works best for content marketing of any brand.
If you want us to add some more important points which we missed, you can comment or email us!
The happy, amused and pomping holidays have started. Holidays are full of friends, relatives, having fun together, good food, lots of holiday shopping, dinner and enjoying. For most of the American, Thanksgiving actually means turkey, having dinner parties, friends, parades, road trips that’s all. However, people have different choices like some take a trip to other places, some want to be at home and have a family get together, people have turkey feasts, look for amazing black Friday deals.
Not just the party and dinners people will be eagerly searching for the yummiest pumpkin Pie from the Grandma’s recipe book to impress the guests in the home. This guide tells something like these amazing things that people look for in this holiday season. People are also eager to know what is going on this holiday like about the places which people like to visit and where people are investing more time, all the insights about this is being analyzed in details by Google trends that all the things are mentioned in details below.
Most Popular Searches in Google
To have a deeper analysis and understand what people exactly intend to visit, during the holidays and all those places which they are dragged to in this season. It is however analysed clearly from the number of times people ask the Google Maps about taking to a place or showing the direction towards a place. Google had really did a hard work in finding out the exact statistics where the people are preferring to go during their holidays. Then showcased all the statistics in a visual representation about the most visited sites in Google maps. So, the below image shows the amount of searches.
Source: Google Maps
Searching Trends in Google Maps National
POPULAR SEARCHES
During the time of Thanksgiving the most popular stop where people stuck to get something in the holiday season are the local shops. All the places which would be crowded during the holidays and we showcased you the peak time when it would be crowded is mentioned below. You just have to hop on when it is not crowded or else you will find yourself stuck in midst of a lot of people. This gives a brief idea about the period of time when it will be crowded, which area will be crowded more and at what period it would be free so that you can go and buy whatever you want without having to face the problem, you can go straight in without have to make your way in between the crowd. The below images shows you clearly about it.
Source: Google Maps
GAMING ZONE
When we have a look at the United States trending holiday mapping for Thanksgiving and the whole nation search trends on this day. People here love video games a lot. We will represent you a data which will show the shopping pattern of the people in the United Nation. During the holiday season, most of the people buy different video especially the teenagers take the advantages of the holiday season and importantly the sales during this time. As the sales are on, so people take it as a chance and buy all the video games which they like. November end December is the season when people get amazing offers through which people can buy everything that is there in their checklist.
Source: Hubspot
The specific list of video games that the people look for is the other end of story. While, you can’t ignore the fact that the VR or the Virtual reality which was discovered to make the gaming, watching video’s look very much virtual people are wishing to buy it a lot. However, the company Oculus launched a new VR headset which is start studded Campaign that came up this Thanksgiving day. This will influence the way of playing the video games so it is thought to be the game changer in the world of Video Game experience where VR or the virtual reality has become the mainstream in technology.
Searching Trends in Google Maps locally
SHOPPING
One of the biggest day for the deals and offers that comes after the Thanksgiving day is the Black Friday still now there are a lot of stores and outlet which have already let out a lot of Black Friday deals, offers, exclusive discounts etc. People shop on this day like anything and this day can also be called as the shopping day. Shopping doesn’t only involve just clothes, footwear, accessories etc it also involves the other kind of things also. This is the period of time when every shop and store gives exclusive offers and discounts. While shopping tops the list, we show you the image in which we are mentioning some of the google search results which people search in maximum amount during the holiday season.
Source: Google Maps
FOOD SEARCHES
A lot of people at this holiday time search a lot about the food, drinks, Recipes to cook, where they can find the good discounts or offer on food, Restaurants to go for etc. However, when it comes to Thanksgiving or Black Friday it is all about good food and yes it also about turkey. People in the United States still need a lot of guidance in selecting the variety of drinks and food which they will opt for the day. and take the help of Google for it.
Source: Google Maps
ENJOYMENTS
On holidays people want to relax and enjoy the festive mood. It is the best time for a entertainment, people at this time look for the matches of their popular sport or want to watch their favourite movie. Entertainment is not just limited to a movie or a favorite sports match instead of it also includes a lot of things like someone want to go party, someone wants to relax in an SPA or maybe some like to enjoy in the entertainment zones. Below we mention you the popular places which Google users search for or look for.
Source: Google Maps
Crowded Areas
Every week even you go to some place you must be habituated with the crowd that you face in the normal days, But that is not same in case of Holidays because during the holiday season the crowd even in your nearby places also increases. People travel on different day and time so may be when you go at a point of time but you find your favourite place to be crowded. Not just shops and area even if travelling to some other city, country, anywhere it is will be crowded at the holiday season. In the below diagram we show you all the busiest and the crowded areas, that you may want to visit but it would be good if you schedule it before or postpone it.
Source: Google Maps
This statistics shows clearly when to avoid a trip and when it is best to schedule it.
With this note, we come to an end. You get to see in brief about the people searches in the Google during the holiday season.
It is you who should consider all these factors and act accordingly. However, it is the best chance to grab one of the best deals during this holiday season and purchase all those things which you wanted buy could not but can make a purchase with the ongoing exclusive offers.
WebP is the new image format that is being used these days widely and it incorporates both lossless and lossy image compression in the web. This is a very good alternative to JPEG, PNG images. We can create the very small, clear, high definition richer images which will help you make your web work faster with help of WebP, webmasters and web developers. It is presently being developed by Google, it bought the technology from the On2 Technologies. It is a subordinate of VP8 video format, while it is a similar task to that of WebM multimedia container format. The WebP software is being released under the BSD license.
The lossless images in WebP are 26% smaller in the size with compared to the PNG images. However, the WebP lossy images are 25%-34% smaller with compared with the JPEG images with having the similar SSIM image quality. WebP is supporting both Lossless and translucent images giving a tough competition and a better option than PNG images. However, JPEG is a lossy type but in the WebP, the difference is the size of the image in WebP the size of the size is less than that of JPEG but the image quality is same and great.
How does WebP works?
In VP8 video codec use the method to compress all the mainframes of the images in a video similarly lossy WebP compression use the predictive coding to encode the images. The predictive coding uses the values that are present in the adjacent block pixels to forecast the values present in this block. Later just the difference between both of them is encoded.
Source: Google Developers
While moving towards the lossless WebP compression use the already checked fragments of the image so that it can exactly rebuild the brand new pixels. However, if no ideal match is being found it has the full rights and can use the local palette.
The WebP file contains a container based on the Riff and the file in it consists of VP8 and VP8L data of the image. For providing the specification in the WebP the reference implementation is the standalone library and it is available in the git respiratory or in the tarball.
How to convert images into WebP?
The easiest way to know what is the actual taste of WebP is from then it is best to download the WebP Photoshop Plugin if you are well versed with the PhotoShop and its working. Then it is best to opt for this version. First, you have to install it and you will get an option “Save As” if you select it you will get the WebP or WebP Lossless format in the drop-down. However, there is a major difference in JPEG and PNG images because the JPEG images are lossy images while PNG images are the lossless images. On the contrast, you can use WebP lossy for converting the JPEG images and also you can use the WebP lossless for converting the PNG images. This means WebP is doing the dual work you can convert the normal images to lossy images and lossless images which prior we had to do using JPEG for lossy and PNG for lossless.
While you are saving the images using the WebP lossless format in the Photoshop plugin you will not receive any prompts as it takes cares of everything by itself. If you want to get the old format of the images the WebP lossless images then you will get a prompt for sure which is shown below.
Source: WebP Photoshop
You get more option and settings in the WebP dialog which helps in getting the flexibility to configure the output. You can easily adjust the image quality from 0-100 a bit similar to JPEG. One can even set the strength at which the profile can be filtered to get the lower sizes of the images however you have to compromise somewhat in the visual quality. You can also see the normal settings like filtering the noise and sharpness.
These are some of the things which I personally feel are good enough with addition you get two formats just in one. So, my choice is to opt for WebP in place of JPEG and PNG because both the task can be done in a single format which occupies less size and gives a similar result as they both give. This is one of the major marketing trends going on the digital media you can download this for every medium Linux and for Microsoft & Mac OS from here.
You can download it easily even you search the keyword WebP in the browser and you can get all the information about it. However, it even contains some of the tools which are mentioned below:
cwebp- Encoder tool for WebP
dwebp- Decoder tool for WebP
vwebp- File Viewer in WebP
webmux- Muxing tool in WebP
gif2webp- This is the tool in WebP that converts the Gif images.
Still now WebP only supports some devices, not for every device. At present, it is supporting just the Chrome, Opera and Android all those things that are being developed by Google. It will take some time so that it gets updated in every type of browsers available. So, it is better to have patience and wait for the further updates because as Google has promised this will soon be updated and will support every type of browser available.
Below is the chart where you can verify about the browsers which support WebP and which doesn’t:
Techniques involved
Google always tries to make good user experience and want that the users should get the best out of it. That is when he has come up with this WebP concept well off course it bought from other company On2 Experience, however, Google has made every effort to make it easy and fast for the users. The only way to make this happen is by reducing the size of the images. Images usually comprise 60%- 65% of the bytes on most of the web pages and the page sizes and is said to be the main factor in providing the total time. The page size is very crucial for the mobile phones because here the small images will have both bandwidth and battery life.
WebP is invented by Google so that it supports the Opera, Chrome, and Android which is optimized so that in mobiles and tablets we can get the smaller size and clear images. As the image size in WebP is 30% smaller than the JPEG and PNG images whereas maintaining the same quality of the images. Inclusive to all these things, the WebP images have another feature that is the image parity with other formats also.
It supports the below given formats and features:
Lossy Compression: VP8 main frame encoding upon this the Lossy compression is based or supported on. VP8 is a successor of VP7 and VP6 all these three things are created by only one company that is On2 technologies.
Lossless compression: Later, this version is developed by the WebP team to make it easy and simple for the people.
Animation: It supports all the animated and real colors of the images and embeds them similarly for the user’s images.
Color Profile: It has embedded ICC profile inside it.
Transparency: For all the graphical images the 8-bit alpha channel is being used. The Alpha channel can be simply used alongside the lossy RGB, a unique feature that you can never find it in any other format of the images.
Metadata: It is used mainly by the cameras whereas it may contain the EXIF and XMP metadata files.
Due to the presence of so many all these features which bring out the best of the images and the best compressed images WebP is the best replacement for all the other images formats like the JPEG, PNG or GIF. With the better features like the transparency, it includes all the new image optimization opportunities.
In total, we can say that it is the best image format introduced providing the best results in a tiny package. It is the best format that should be used while compared with all other.
Twitter hashtags are one the crucial and omnipresent thing used in social media platforms nowadays. These had their humble beginnings from Twitter, but have now become quite trending. People, these days even talk using these hashtags. Every tweet, every post in the current scenario, contains hashtags in it. Hashtags render people more active in social media. These hashtags, may, at times, result in providing the required engagements, but not at all the times.
By using Hashtags, you can organise everything in social media. You will also get an opportunity to know who is talking about similar things as the ones you are talking about. A person should know: when to use hashtags, where to use hashtags, and also the hashtags one should use? Most importantly, how will these hashtags help you leverage your brand and company in the social media.
What are Hashtags?
On Social media, mainly Twitter, when you use “#” and continue writing the words without any spaces, then the phrase is a “hashtag”. When we write a hashtag for a tweet, it gets linked to all the other people who use the same hashtag. One more advantage is that these hashtags also increase the visibility in the masses. It can even increase the conversation to last for a longer period of time.
When you add “#” with any phrase, then the resultant hashtag will act as a link. Whenever someone clicks the hashtag, that person is redirected to the place or people who use the same hashtag. You can see and know the range or people who use the hashtag.
Hashtags are tags that anyone can create. In fact, anyone can use these, but one can’t restrict people from using them. Sometimes, the hashtags can trend organically without including any popular brand. Hashtags grab people’s attention and encourage them to read the content. In this way, you can increase the engagements and viewers for your page in Social media.
Keeping all these things aside one more crucial thing that comes up on everyone’s mind is:
Would I be able to enroll my hashtag?
The answer to this is “YES”. Anyone who has created his/her hashtag can enroll it. The only thing they can’t stop people from using it, unless the hashtag is promoting a brand.
It clearly means, you can register a hashtag as yours but you can’t own it as you do in case of websites created by you.
Why should we use Hashtags?
Hashtags usually ease the process and make your brand visible to the audience. When people search for the hashtag, each and every post which contains the hashtag will pop up all the results. Using the hashtags, you can reach the audience who are the target customers for your business. This makes things easy for you, because people themselves will search for your business, using the hashtags and will find you. Hashtags are also used to create an action because people use it and automatically get attracted towards it.
If your hashtag is relevant enough, then people will be automatically get enticed and spend more time on your social media page. After some time, you can redirect them to your official website. In this way, you can increase the number of engagements. Hashtags are also used by various social media platforms except Twitter. This somehow affects the use of hashtags in social media. It also impacts the use of Hashtags as the amount of information given increases and puts everything on the front page, while you search in the social media.
The Hashtags created give only the distinctive results. For people, who are active in social media, it becomes easy to find all the information for the users in the social media platform. If a hashtag is unique and you combine it with the content, then it makes the whole content unique and makes your post stand out amongst the social media users. The users can also find it useful and valuable and will also copy your hashtag.
How to use Hashtags on Twitter?
The series of hashtags started from Twitter only. Hashtagging has a major impact on your Twitter account, when you start considering the follower count. Using the general and non-specific hashtags doesn’t drive the required traffic. If you use some of the hashtags which are trending and most of the people are using it, then such hashtags will attract a lot of people. Below are a few similar kinds of hashtags:
Hashtagging in twitter encourages people to take part in various activities taking place in the social media platform. Always make sure that all the hashtags that you create and the tweets you tweet in the twitter aim at grabbing more audience, or you can say, followers. This is useful, even if people don’t follow you.
If you have a good content with unique and grabbing hashtags, people will automatically start engaging in your posts. From the next time, people will automatically consider you to be effective and your work to be amazing and they will start following you.
How to do Campaign in Twitter using effective Hashtags?
For any digital marketing company or organisations who are selling their products on the digital platform:
All those companies for whom the digital platform is a business, have to make their presence felt on the online platform. Grabbing the attention of the people is the main motto of any company. The audience, most of the time, gather in social networking because many people stay active on the social media platform and people communicate with each other here. Social media has become a part and parcel of everyone’s everyday life these days.
Coming to the Twitter, it is one if such platform where people are always active. There are a lot of biggies, companies, celebrities, social activists who use this platform, almost incessantly. Most of the people all over the world follow these people. Not only the people, but celebrities are also interested in various activities that go on in the social media platform.
To promote your brand amidst all these is a major challenge and grabbing the attention of the people becomes a bit difficult. To overcome this challenge, companies do campaigns on different occasions. Being a digital marketing agency, we also embarked on digital campaigns. Having a sound knowledge of Twitter and its use, we too started campaigning.
CAMPAIGNS
Independence Day
Our first campaign on Twitter was the Independence day campaign, in which we made a video about giving up plastic flags and use flags made of fabric or paper. Indirectly, we were requesting our viewers to stop using plastic and turn to use biodegradable materials. This was to highlight the adverse effects of our addiction to plastic, resulting in pollution and killing of land animals and marine mammals, the resultant plastic pollution and the interminable loss to the environment.
This was our very first campaign in Twitter. A maiden attempt by us, we just used trending and relevant hashtags. We didn’t use or make our own hashtag. Our main motto was to reach the masses by hook or by crook, and create awareness. It truly was a boon in disguise, and proved a boost for using social media as a viable platform for sharing our ideas.
Our second campaign was on Raksha Bandhan, a festival signifying the bond between a brother and a sister. The festival is characterised by the sister tying a Rakhi or the sacred thread on her brother’s wrist. The brother then takes a vow to protect her lifelong. On this day, we planned a campaign and made a contest with hashtag #IamwithYouSister. The campaign ran like this – the brother and sister had to take a selfie, with the rakhi tied on the brother’s wrist. People had to take the picture and use the hashtags #IamwithYouSister and #RakhiAtSoftscripts. Gift vouchers were given away to randomly selected participants.
The outreach of this campaign was moderate. Here also, we neither created our own hashtags, nor used or framed our own hashtags. The response was not very encouraging.
Our learnings:
It is not necessary that every campaign will grab the audience’s attention. Some campaigns might be a huge success and grab a lot of response, and yet a few might not be upto the expected level. This is a fact that must be accepted with grace. We should never give up and stop, but should move on.
Ganesh Chaturthi
Ganesh Chaturthi or Ganapati Puja, as it is more popularly known, is one of India’s famous festivals, celebrating the birth of Lord Ganesha – the elephant-headed God. Every house is adorned with Ganesha idols made of different materials – Tumeric, mud, or the idols made from metal. We collaborated with another company that produced eco-friendly idols of Lord Ganesha, which could easily dissolve, and started our campaign.
We shot a 30 second video that displayed the idea of stopping usage of Idols made up of POP or Plaster of Paris. Instead, it showcased the usage of Green Ganesha or biodegradable idols. For this video, we received 1,146 organic views and the people not only viewed the video but gave positive response and engaged themselves actively. Hence, we need to upload good and relevant content such that viewers can be easily attracted.
Collaborating and doing campaigns also saves a lot of time. This is always a win-win situation, you can increase the number of users by attracting and retaining your own viewers, and also by gain the users of the collaborated company.
MORE ABOUT THE CAMPAIGN
On the same occasion, we also ran another campaign – selfie with eco-friendly Ganesha. That was when we started using our own hashtag, that is #SelfiewithEcoGanesha. People participated enthusiastically and came up with their unique selfies with biodegradable and environment-friendly idols of Lord Ganesha and posted them, using the #SelfiewithEcoGanesha. It was mandatory to have the selfies only with Eco-friendly Ganesha. Selfies with other forms of idols were not considered. The top 5 contestants were awarded gift vouchers.
The campaign was live on all the 10 days of Ganesh Chaturthi and a lot of people participated with their amazing selfies. They also came up with different ideas on celebrating the eco-friendly Ganesh Chaturthi. The response was overwhelming and we had, by this time, gathered a group of loyal followers and people who follow us regularly. They are still with us!
World Tourism Day
We not only concentrated on the local or national events. In fact, we tried to cover almost everything that was going on in the whole world. We mostly concentrated our campaigns on trending topics. For instance, we conducted a campaign on World Tourism Day too. However, here also, we didn’t create any hashtag of ours. Yet the campaign was successful with a huge crowd of people who visited the campaign. The people who had participated in our earlier campaigns, now became our trusted audience. The campaign was all about sharing their travel pictures.
In this campaign, we gathered a decent number of comments and retweets, where people posted their travel pictures in India with the hashtag #WorldTourismDay.
Our motto was not only to promote our brand. We had the vision of promoting our brand along with the concept of improving the Indian Tourism on a worldwide spectrum. Our efforts bore fruit and we landed up getting thousands of lovely pictures with nature at the backdrop.
Indonesia
We did not restrict our campaigns exclusively to promotion of our brand, instead, we also focussed on the current scenario and the present world conditions. For example, we created awareness, empathy and sympathy in the minds and hearts of people when Tsunami struck Indonesia. This was for a social cause and with the noble idea of helping people in distress.
Gandhi Jayanti
Considered to be a national festival in India, Gandhi Jayanti is celebrated to mark the birth of the father of our nation – Mahatma Gandhi – our great leader who freed India from the shackles of British supremacy. We created a campaign to accomplish his vision of keeping India clean and green. We also supported the Honourable Prime Minister’s vision of #SwacchBharat. Here, we created a Hashtag #WeSupportBapusdream. In the campaign, people had to post their images supporting the #SwaachBharat campaign and how they are contributing their bit in keeping the country clean.
The top participants got away with alluring Gift Coupons, sponsored by us.
Most of our campaigns are aimed towards social causes and also make people aware of the present day scenario in our country.
Indian Air Force Day
We created a campaign on the Indian Air Force Day to support our Sky Warriors and make people realise the fact that it is because of them we are safe and sound inside the comfort of our home and have a happy sleep. After this, we asked people to write 2-3 lines about these real heroes whom they know. We created our own hashtag #HumVayuSenakeSaath, which means “we are with the air force” We also promised to give Gift hampers at the end of the campaign. A huge number of people participated in it, and came up with a lot many stories – told and untold of these real heroes.
Dusshera
This was our latest campaign which ended with the culmination of Dussehra – a 10-day long festival or Navratri, where people worship Goddess Durga. The festival signifies the victory of good over evil. Our idea was to support women and the concept of women empowerment. We created a hashtag #HumNaarikeSaath which means “We support women”.
In this campaign, we encouraged people to tag their friends and family, whomever they wanted to gift this festive season. For this, they had to use the hashtag #UtsavKaMausam which was created by us. At the end of the festival, some randomly chosen participants were given Gift Coupons.
KEY THINGS TO KEEP IN MIND
Always giveaway the prizes and gifts which were promised in the campaign. Never ever try to bluff people, because if you do so, people will not only feel cheated but would lose their trust in you and eventually leave. Your campaigns will be considered fake and you will lose your integrity.
Conduct the campaigns according to your budget and limit yourself till the point your budget permits you. It will only be stupidity if you promise something and struggle hard to fulfil it.
Have some guidelines for each and every campaign. Ask the contestants to follow the guidelines and make everything fair for the audience. This will reduce your stress levels, while selecting the deserving persons as winners of the campaigns.
These are some of the things that, if meticulously followed, will yield good results and positive outcomes, in the twitter campaigns.
This article throws light on how hashtags help promote twitter campaigns.
Hope this gives you a good idea about campaigning on social media.
If you’re still wondering what the heck Lunar Eclipse has to do with your online traffic, then you need to read this
Can lunar eclipse boost your traffic influx?
You all know the kind of an impact the Lunar eclipse has had over the minds of the people. People are quite enthusiastic about the day. This opportunity can be directed towards attracting more traffic altogether. Here’s how.
The best way to attract the traffic is going by the trends and making an issue out of it. You can create topics out of anywhere you feel like, but the only thing is if you’re going the right way or not? If it’s going to attract enough traffic or not? If it’s relevant to your website’s content or not? Well, there are ample more of these questions that I wouldn’t flush you with already. Let’s understand this thing more clearly.
So have you heard of the term trend marketing? If you’re in the marketing field for a while you’d know how important it is to be updated with all the trends happening all around. This trend leads to attention-grabbing. The attention every other brand is looking for. So how do you stay updated with all the trends? Well, there are two things here. The one I personally follow the most is Google Trends. It has a vast degree of stretch of information with all the things has been happening all around. You can navigate in accordance with the country and the specific city as well.
So what does lunar eclipse has to do with my traffic?
Well, the lunar eclipse is the current trend and is the one that you need to be thinking about. Leverage this trending situation that has been happening all around the world at this particular moment. So if you manage to make sure you create some content using the respective topic, then your result will automatically be displayed. Learn how to write great content here. But that’s not it, you also need to know how to get your content on the SERPs.
Isn’t that amazing? If you’re able to create some great topic, then your searches will also be displayed out in the results. If you’re able to make it to the first page of the SERPs then that would be enough to attract a large rate of traffic.
What should I do after finding the right topic?
As soon as you find the best topic that suits the day’s trend, now you need to make sure to use it in the most appropriate way. Go to Answer the Public page and see how every other person has been searching for the lunar eclipse. Now try and include all those answers on your page so it answers all the queries put in front. This way you’ll be able to answer all the questions raised by your viewers.
That’s not it, you need to again incorporate all these techniques into your content and make it engaging at the same time. These will go a long way in bringing your brand its own recognition.
What next?
Use all your SEO techniques in order to expand the reachability and make sure that your content has a high relevance with what the users have been searching. This will go a long way in attracting as many viewers as possible. Learn why SEO is important here.
These few viewers will eventually turn into a great traffic. This traffic in itself will eventually turn into your prospects. Again this will boost your business ahead! So go ahead and find your very own trend.
Bottomline:
It doesn’t matter if it’s the lunar eclipse or the solar if it’s Trump’s election win or his birthday. All you need to do is find what people are engaged with and come up with that particular topic in order to return a great amount of traffic towards your website. So don’t just sit back and start working on your website as well. Here’s how you can Write Content for Trending Topics without Being Spammy.
