As a result, of increased use of online web media, the marketing strategies have changed a lot. This article will provide will, therefore, provide all the related information about Digital Marketing Courses. So, you will also get an idea on how to go ahead with digital marketing as your career.
What is digital marketing?
Nowadays, we all know that Digital marketing contains all of the marketing techniques that use digital channels like search engines, social media, email, and their websites to connect with customers, marketing is nothing but comparing the audience at the right time and improvise the sites.
Why is digital marketing important?
Like any other form of marketing, the primary purpose of digital marketing is essential to advertise and sell your business online.
What is the advantage of digital marketing?
However, the first and foremost advantage of digital marketing is it is cost-effective. It will cost you less when compared to traditional marketing like on televisions. Hence, you will be able to pay attention to the targeted audience.
What skills do you need to digital marketing?
Furthermore, one must have an expert skill in digital marketing. Always, have a proper idea on its fundamental topics and subjects.
Hence a preferably a course on essential topics.
Paid social media advertising expertise.
Professionals who are experts in every marketing sector.
The ability to think objectively.
Creativity and analytical abilities.
Consequent visualization
Above all ability to think objectively.
How does digital marketing strategy work?
Think about the present marketing system.
Decide the best customer and plan accordingly to target them.
Likewise, you should reach the audience quickly.
Use apt technology.
Probably set growth goals.
Why you need a digital marketing course?
However, you can become a digital marketing expert by learning through internet but taking proper classes, and a certification course gives an appropriate structure, how to plan the strategies and work for the websites to draw more business.
What are the courses for Digital marketing?
While, there are numerous courses offered in digital marketing. Major topics mentioned below, therefore, selecting a specialization is easy.
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing.
Inbound Marketing.
Growth Hacking.
Web Analytics.
Mobile Marketing.
Check out the five top free online courses to build your digital marketing skills. Refer here for more information.
Google Online Marketing Challenge
Over the last eight years, digital marketing has come a long way. This online course covers first digital marketing, search engine marketing, search advertising. It also includes mobile marketing, social analytics and video making a course for beginners.
WordStream’s PPC University
PPC University is free online learning for WordStream and digital marketing skills. You can access Webinar classes to enhance the digital marketing knowledge and can access through mobiles also so that you cannot miss any classes and updates.
Social Media Quickstarter Digital Marketing Course
The constant need to update with the latest changing trends like email marketing, social media marketing. Excellent training on social platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube and blogging.
Inbound Digital Marketing Course and Official Certification
HubSpot Academy offers a digital marketing course, having more than 3,000 students participating at Udemy. Here students will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, and email marketing.
There is an exciting offer which they offer is, after the certification exam, graduate students will receive a badge for their resume or LinkedIn profile that they have taken a course with HubSpot Academy.
Alison Free Diploma in E-Business
Hence, Alison Free diploma provides a free digital marketing diploma course. It is an excellent opportunity to build skills in Google ADs, Search Engine Optimization, campaign tracking, revenue metrics analysis, digital measurement so on. Alison is an online learning community to improve your digital marketing skills.
How to do a Digital Marketing Course in Delhi?
Besides online courses, we have mentioned all the top digital marketing courses along with the modules structure and the contact details of the institution.
Delhi Courses
Modules 60 Modules (Combination of 5 Courses)
Institute’s Age Established in Early 2008
Contact Info 9990716846, 9990128280
Mail Id [email protected]
Website http://delhicourses.in
Centers East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad.
NIIT
Modules 12
Institute’s Age Established in 1981
Contact Info 1-800-208-105
Mail Id [email protected]
Website http://www.niit.com
Centres East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad
Modules 7
Institute’s Age Established in 1957
contact Info 9250127573, 011 24645100
Mail Id [email protected]
Website https://www.aima.in/
Center South Delhi (64 Centers in India)
What are the digital marketing courses in Mumbai?
Most importantly, listed out the top 3 digital marketing courses in Mumbai.
IIDE-Indian Institution Of Digital Education
IIDE provides a complete professional certification with a 6-month course.
You can also contact them at [email protected] or reach out to them on the contact numbers Andheri Campus: +91 9619958615.
Churchgate Campus +91 7710002589.
Website www.iide.com.
Digital Skills – Best Digital Marketing Course in Pune
Office No. 303, Third Floor
Kolte Patil City Space Next to CTR
Above Mahindra.
Viman Nagar, Pune, Maharashtra 411014
Phone: 094220 03946.
Best Digital Marketing Courses In Bangalore
DigitalKora:
Address: Beside Ezone shopping mall,
Above Ramdev medicals,
3rd floor, Maratha Halli,
Opposite to park plaza
Bengaluru
Karnataka 560037
Contact:088678 96632.
DigitalAcademy360:
30 Modules will be covered along with the certification,
Batches are available on weekdays and weekends as well.
Log onto https://www.digitalacademy360.com for further information.
Digital marketing course in Hyderabad
However, are few digital marketing course details mentioned.
SKARTEC Digital Marketing Training Academy Chennai
238, Rohini Flats,
Jawaharlal Nehru Salai
Anna Nagar West
Chennai
Tamil Nadu 600101
Phone: 097414 27564.
FITA -Java Selenium Hadoop Digital Marketing SEO PHP Angular Web Designing Training.
Challa Mall 5th Floor 505
Sir Thyagaraya Road, Pondy Bazaar.
Parthasarathy Puram, T Nagar
Chennai
Tamil Nadu 600017
Phone: 098404 11333
How to develop a digital marketing career?
Besides learning a course in digital marketing, having a career in digital media is best. However, there are excellent option available you can take a look below.
Create your profile.
Take a digital marketing course.
Update yourself with the latest trends.
Use your creative angle along with market strategies.
Go and form a group who are interested in the same subject.
Practice the digital marketing trends on a demo project for a real-time experience.
Learn every day and put these things in practice.
What is Digital Marketing M.B.A?
Master of Business Administration (MBA) programs in digital marketing provide the students with the necessary technical education and digital education to learn, plan and execute digital media strategies.
Here are the course agenda for Digital Marketing M.B.A:
General marketing strategies.
Business-to-business marketing (B2B).
Financial analysis.
Market researching.
Proper Business planning
Good Interactive marketing.
Digital advertising goals.
E-business technology.
Social media marketing strategies.
Internet marketing.
Marketing Management System.
Web analytics.
What is digital marketing career?
Depending on the specialization, you may be able to take up one of the following digital marketing careers after course completion.
Become an Interactive advertising manager.
Marketing manager.
Supply chain manager.
Digital business analyst.
B2B marketing analyst.
Business Consultant
Conclusion
Therefore, we can say that there is a huge demand for digital marketing in the market.
Eventually, new marketing strategies emerging every day, there is a lot of scope for new job profiles with decent pay.
Gradually, the digital platform gives many opportunities, the future of digital is bright with a lot more to come up!
Further mentioned if you have any confusions and issues about Digital Marketing, we are ready to help you 24/7!
The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.
How do I start a career in digital marketing?
First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.
If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.
Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.
Source: Coursera
Source: simplilearn
Source: Udemy
All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.
As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.
Source: Google
What are the types of digital marketing?
SMM
Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.
It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.
SEO
Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.
There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.
SEM
SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.
In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.
CONTENT MARKETING
When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.
To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.
PPC
As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD
EMAIL MARKETING
If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.
It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.
AFFILIATE MARKETING
Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.
What skills do you need for digital marketing?
If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.
TRENDING TOPICS
The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.
CREATIVITY
To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.
DEEPER KNOWLEDGE
In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.
EXECUTION AND ANALYZING
Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.
Does digital marketing pay well?
Source: LinkedIn
Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.
Source: Statista
As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.
The following are the jobs in Digital marketing sector with the salaries.
Content marketer – 1.2 LPA-12 LPA
SEO- 1.8 LPA to 24 LPA
Digital marketing executive- 3.5 LPA to 24 LPA
SEM- 1.8 LPA to 18 LPA
Digital marketing manager – 4.2 LPA to 18 LPA
Social Media Marketing Expert- 4 LPA to 4.5 LPA
Digital marketer- 4.5 LPA to 12 LPA
Analytics- 6.5 LPA to 10 LPA
All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.
How do you create a digital strategy?
Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.
KNOW YOUR GOALS
Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.
HAVE A CONTENT STRATEGY
According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.
MAINTAIN A CALENDAR
Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.
KNOW YOUR CHANNEL
For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.
Keynotes
So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.
If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.
Creating a top ranking website is not easy. Taking care of web design, development and SEO are just a few of things you have to tackle. And while you are taking care of all of these points, you also need to take care of the content. A content is said to be effective when it contains the relevant SEO keywords. While taking care of all this stuff one thing should be kept in mind a lot of time should be invested in finding the relevant keywords. By doing this you can get a clean and clear idea that where you want your website to be in. With the help of this, you can shape the company’s future easily.
Whereas, to make the work of finding the relevant keywords simple and easy there are a lot of tools available on the internet platform. Which helps in getting the most relevant, targeted and trending keywords in the digital platform.
The keyword finding is just like a hunting, and it may include a lot of things like SEO keywords, long tail keywords, negative keywords etc. This involves various other things like checking the best keywords which are related to your field of work. Increasing the number of searches of your website on a monthly basis. Keep all the long tail keywords aside first try to know about your competition. Use those keywords which are related to the topic and have a high search result.
Below are some of the most used and highly recommended websites to check for keywords:
GOOGLE KEYWORD PLANNER
It is the best place to search for the SEO keywords for any of the topic. Google keyword planner provides the result directly by checking the Google.
This website is considered as one of the top websites where you can get the relevant keywords. And is the best site when comes to the fact that “good content gives the best result”. So here preparing good content becomes very important.
This tool analyses Google inside out and give the required information that it gave from Google. It also tells about the search engine that you should target while the optimisation of the site goes on.
Just once you log in to the Google Keyword site, you will get the full details and later work accordingly. In regards to that, you will get various other keywords option which has the higher relevancy. But that is where the challenge beings hunting all the keywords and choosing those which are relevant for your work.
(Source: Neil Patel)
Not only that you will find various other things in it like the monthly searches for a particular keyword in an average, competition for the keyword, and how much a person should bid for that particular keyword.
The work done by Google Keyword Planner is not extraordinary but instead, it just does everything in a right way.
SOOVLE
Soovle is a tool which gives SEO keywords from multiple sources. Like from Google, Bing, Yahoo, Wikipedia etc. And segregates everything just on one page.
Here, in the search option write the word which you want to search. It will then show various keywords from different sites and you have to choose all those keywords which are relevant according to your content.
Not only that in between all those keywords if you got the relevant keyword. You can drag that keyword and can save it in the “saved suggestions”. It is one of the best features of Soovle.
JAAXY
Jaaxy SEO keyword finding tool is the best tool available these days. By accessing it you can get access to various keywords.
This tool gives keywords in huge and large quantity. Mostly all those keywords which are related and even those which are not related.
Not only that it also gives all the data that is related to that particular keyword.
It has 6 different columns which are as follows:
First one the average searches that take place for that keyword.
The second one is the traffic, how much traffic does the keyword attract.
The third one is the QSR or Quoted search results, which means how many websites are there which are searching for this particular keyword.
Forth one is the KQI or the keyword quality indicator, which tells about the keyword whether it is of poor or good quality or just normal.
Fifth is the traffic which is the score based on the traffic and competition for the specific keyword.
Sixth is the domain which tells that how many domains are there which are related to the particular keyword.
SEO CHAT SUGGESTION KEYWORD FINDER
SEO chat suggestion keyword tool is a bit different. Whenever we enter an SEO keyword it gives the related keywords in a stepwise manner.
In the first level, it will give the keywords which are important.
Considering the second level, it gives the important keywords with the sub keywords.
At last in the third level it gives the main keywords and sub-keywords inclusively it adds on more number of keywords.
So, it can be said that the third level is the best place to search for the required keywords. And the keywords in level 3 are linked with the keywords in level 2 and level 1. The third level keywords provide the best keywords and contain the hidden gems for your content and which will help your website to rank high in the Google listing.
WORDSTREAM FREE KEYWORD TOOL
Wordstream free SEO keyword tool is one of the most preferred tools to find the keywords. However, on the contrary, it is not a free SEO keyword tool. Gives free searches for first 30 keywords after which you have to pay some amount and continue using it.
It is a very user-friendly SEO Keyword tool. This is very much similar to the Google Keyword Planner. And is very much reliable and used by a lot of Content writers, SEO, and digital marketers.
Here, just like the other tools, you have to enter the word and it will show you the full list of relevant and most searched keywords and all those keywords which are related.
The aim of this SEO keyword tool is to give you the results which will make your business profitable. Not only that it even gives full guidance about how to use these keywords and where to use these keywords.
Not, only the SEO keywords tools there are even lot more tools which help in making you work even better. Wordstream is a huge website for digital marketing you just have to dive in and find what is helpful to you.
UBERSUGGEST
Ubersuggest is another fantastic SEO keyword tool. It provides you with the whole list of the keywords that are present or related to the same keyword.
But the important advantage of Ubersuggest is that it provides more reliable results as compared to Google Keyword Planner. It provides a list of keywords which contains all the keywords. Moreover, It provides all the keywords long, short, everything that is related to the word which is entered.
It is very simple to use you just enter the required keyword and start “search”. After analysing you will get some pages of the keyword suggestion.
It separates the keywords on the basis of “Search volume” the amount of the people searching it, “CPC” they have that is Cost-per-click, the last one is the rate of competition for the specific keyword.
MOZ SEO KEYWORD
MOZ SEO keyword tool is another best and widely used keyword search tool available these days. It provides various ways and different things through which we can find the most relevant keywords.
The above is the full overview of the keywords of the word that is being entered. It gives the keyword suggestion, SERP analysis and mentions of that keyword.
After which each of the options is extended where we get more suggestions. Which is shown below.
It gives the full details of all the related keywords to the word that is being entered. Not only that it has advanced options which can be seen below where you can see various options.
This was all about the SEO keyword search. Second, comes the SERP search results. Moz keyword tool displays everything that is in SERP Analysis and it gives the full details of it.
This shows,
Monthly income you will get if you go for it.
The difficulty that you will face.
Organic click-through-rate that you will gather if you go for it.
The priority that you will get on a scale of 0 to 100.
KEYWORDS EVERYWHERE
Keywords Everywhere SEO keyword tool is a different kind of SEO tool. This tool you have to install it in your desktop or laptop you just can’t access it like the other sites. It displays the data of the top 10 sites that are trending on Google this includes the sites like eBay, Amazon, Answer the public etc. It considers everything first and then gives the result which is relevant enough.
The best thing about this tool is that every time you don’t need to login to the site or open the particular website. Once installed, when every time you search for something in the browser it will automatically show the relevant keywords. Whenever you search anything it gives all the keywords comparing with the top sites. Not only that you can even know the Cost per click rate and the competition for the particular keyword.
And the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.
GOOGLE TRENDS
Google Trends can be used for finding the SEO keywords. While you search for a particular word it gives you various options for it.
Suppose you entered the term “digital marketing” for the search purpose. It will not only give the result for the keywords instead it will tell about some other things such as the recent search graph, related queries of it, the mostly searched area for that particular keyword.
These are some of the important things that are being covered by the Google trends and becomes very important while the keyword search. Not only that it even shows the regions which are having the craze about the particular thing or have a high Hype for it.
SEMRUSH
SEMRUSH SEO keyword tool is bit a different from normal keyword finding tools. Whenever you enter a word we not only get the long list of the relevant keywords. Instead, it also shows all those keywords that give a tough competition to this keyword.
It gives some other options like it lets you chose the country which you want to target. Then it also provides the information regarding the organic search or the paid search.
In the organic search, you can see the two options that the volume and the number of searches. While we go to Paid search we can find the two things that are the Cost per click and competition ongoing for the keywords. The number here represents the usage of that particular keyword and the cost for the particular keyword.
Later beside organic search, we have the cost per click distribution among all the top countries in the world. Then it shows the trending things. Which means the topic which you are searching for it tells what is the rate it is trending for.
Below that you can find the phase match and related keywords. The keywords that are trending and related are upgraded from time to time. Along with the SERP report.
Then you get the organic search results with the links which tell where the search happened from. With the Ad copies beside it. It even provides the full history of what you searched.
KW FINDER
KW finder SEO keyword tool is one of the trending and upgraded tool. This is a free tool and provides every information for free. This contains a lot of features just at one place.
It tells the difficulty level, through the SEO Keyword difficulty tool. Which tells that how difficult it is to compete in this category. And how difficult it will be to rank higher in this category. It shows the difficulty level automatically not by extra searching.
Rest in the related keyword list it shows the keyword searches that are trending in the list. This depends on the PPC, CTR and the quality score of the particular keyword.
It even gives the SERP list that is on the top and is recently done. Which contain the Domain authority, page authority, Moz rankings, Moz trust rankings, links present in the content, facebook rankings, strength of the profile etc.
SERPSTAT
Serpstat SEO keyword tool is also one of its kind. This tool like some of the tools tried to sum up everything in one platform. The major hit for this tool is the graph which shows the competition.
It shows the full list of the companies that are competing for the same keyword and their rankings according to the Google search engine rankings.
You can also see the bubbles on Wikipedia, Youtube some other big websites who compete and have higher rankings, more visibility, targeted keywords.
There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.
What is Digital Marketing?
Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites
What is the work of a digital marketer?
A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:
The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.
However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.
What is the average salary for a digital marketer?
Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.
Online Digital Marketing Courses:
Here are the various online courses which available on the Internet.
Udemy’s Digital Marketing Course:
It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here
Price: ₹830 Original Price ₹12,800
Discount: 94% off
Our best recommend choice is to go for free techniques on youtube:
What are the different types of digital marketing?
There are major seven different types of digital marketing which are presently being used everywhere in the world. All the seven categories are mentioned below:
SEM ( Search Engine Marketing )
Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.
PPC MARKETING
Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.
CONTENT MARKETING
Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.
EMAIL MARKETING
For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.
AFFILIATE MARKETING
Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.
Digital Marketing Courses in principal cities of India:
Let’s look at the Digital marketing courses offered:
Introduction to Digital Marketing
Creation of Website, Microsite
Search Engine Optimisation
Fundamentals of AdWords
Display Advertising using AdWords
Search Advertising & Adwords Tools
Advertising on mobile
Video Advertising using YouTube
Google Analytics
Social Media Marketing
Web Analytics
Shopping Advertising with Google
Content and Inbound Marketing
Programmatic Buying,
Email and Affiliate Marketing
Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.
Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).
Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.
The Scope of Digital marketing for Freshers and experienced professionals:
There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.
As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.
Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?
Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.
Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.
With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.
Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.
If you’re still not satisfied, have a look at the following statistics:
The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.
Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.
Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.
What skills do you need for Digital Marketing:
If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.
Aware of the trends
Good understanding of audience and know what sells
Specific marketing expertise
Content writing skills
Ability to manage tools and technology
Interactive skills
Sales skill
A blend of creativity and analytical skills
Basic design skills
Politeness and patience
What are the different Job Roles and their salaries?
There are multiple job roles in this field. Every job role has its demand and its prerequisites.
Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:
Digital Marketing Executive 3.5 – 4 LPA
Digital Marketing Manager 4.5 – 5 LPA
Content Marketing Manager 5 – 6 LPA
SEO Analyst 2.5 – 3 Lakhs LPA
Social Media Marketing Expert 4 – 4.5 LPA
SEO Executive 2.5 – 3 LPA
Analytics 6.5 – 7 LPA
The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.
To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.
Is there scope for digital marketing?
Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.
You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.
If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.
Note:
Some of the standard search errors encountered while searching on google.
dgital marketing
whta is digital marketing
digital marketing what is
If you are confused and wondering how do marketers choose their digital marketing agency? No need to worry because there are a lot of other marketers and businesses are there also who are also confused enough about how to choose a digital marketing company!
The first thing that should pop-up in your mind while you go for an online marketing why you are choosing this digital platform? And on what digital way you are going to endorse your business? Digital marketing has become a trending way of utilizing the internet platform for the marketing or for the endorsing purpose.
Now the digital marketing platform has become so wide and is reaching to so many peoples that it has become a crucial part for every business to advertise the business and to grab the attention of a lot of people to their business websites. As the need to know the digital marketing has increased the people knowing this and establishing their own companies for the digital marketing purpose has increased. And in between all these comes the most difficult task how to choose the digital marketing company?
To make your work easy and more feasible we have written or pointed out some important steps that you should keep in mind while looking out for digital marketing agency:
EXPLAIN ABOUT YOUR EXPECTATION CLEARLY FROM THE CAMPAIGN: always make a list of all the things that you want from the marketing campaign and that you want your digital marketing agency should work upon. And include all the services that you want your digital company should work on. Before that your internal marketing team should check the list and differentiate it from what work can be done in-house and which should be outsourced. And if the digital marketing work has been distributed among the in-house and outsources you should be aware of how they are coordinating with each other. The services which a digital marketing agency usually offers:
Web designing and developing.
Email marketing
Social media marketing
Search engine optimization
Search engine marketing
Online advertising(PPC, Adwords, Facebook ADs)
Content developing or blogging
Along with all these, you should be aware of the fact that all these strategies will be successful only when they are able to reach to the audience. And to accomplish your objective it should your keen focus should be also on the following points:
Should attract the relevant traffic
Creating a brand awareness
Creating leads and converting them into effective customers
It is always preferred to have a long-term relationship with a digital marketing agency. As different digital agencies have their own in-house rules and regulations and tactics to accomplish the task if you keep on changing the digital marketing company it will be affecting your digital campaign. And even it takes a long time to cope-up and interacts with the new team. So, hiring the best digital marketing company becomes very important for any company as a long-term relationship can be maintained between both the companies.
As you will be working with a digital company for a long period of time then it becomes very easy for the digital firm to understand what are your needs? What do you expect? Working for long helps in getting necessary and the company would be working effectively towards your campaign to deliver the best to you. And an experienced and well trained in digital platform company will perform the best and deliver you the best by crafting the best strategy for your campaign.
Always check for your requirement and go according to that because there are a lot of agencies that are available in different sizes and shape and being specialized in a particular job. You have to check and filter it out which company you have to go for and you have to choose if you want a small group of people working on it or a big company people. It doesn’t only depend on how many people are working on your campaign you should also take into account how efficiently they are working for digital marketing is not an easy task to be done. A perfectly passionate and creative team can help you generate a lot of leads to your business.
BACKGROUND RESEARCH OF THE COMPANY: you have to dig deep to check the background of the company and to know how effectively the company works and is it able to deliver the relevant results to the customers. The furthermost important thing to check the Reviews, it is a very important step to remember while looking for a digital marketing company.
And the most trusted way for looking the rankings is the google rankings that pops-up as you search in the browser for that company. Other than Google there are numerous other sites which provide the insights, reviews, rankings, pros and cons about the company from people’s perspective. This digging into the company profile takes some time but it is good because it can give you a full view of the company other than what the company has to say about it. You can easily know the capabilities, how effective their work is, how they work, the quality of their work etc.
And even you can get to know their staff if you use LinkedIn for this purpose from which you can effectively know what is the working environment, how the company deals pressure, how the management is working etc.
Check the company sites and the social media sites of the company and check how people are following it what is the feedback they are getting. And see what the people have to say about it. Whereas it would be advantageous if you follow the company in the Twitter rather than Facebook because in Facebook there is a provision to clear all the comments that are negative but on the contrary, there are no such provisions for deleting the retweets. So it is preferred to follow their twitter sites and the customer’s comments on it.
Always cross check the agencies with the trade associations, Google comes as a savior to you for this as you can easily check about the company in Search engine and even you can check their website and can see how effective it is what are the portfolios they are working for and what are the companies they have already served for. And what are the reviews given by the customers about their work? And how it has improved their work. And while going through the website the important thing to keep in mind is how they have designed their website and what the unique thing that you can see in their website, not in any other websites and how they have maintained their blog who are the guest writers in it. Are the blogs and all write-ups on the blog are catchy and unique.
Check out for their competitive companies and then what is the difference between both the companies and what is the specialties of this company that is not there in their company. What is the difference in the ideas and the strategies that are incorporated by this company and not by all other company? And what makes this company stand where it is and why others are not there.
Check all the portfolio’s and the assignments completed by the company and compare what is the uniqueness and the catchy thing they have done to it. Because portfolios are the proof which tells us about the capabilities of the company and the potentiality of the company.
The recommendation is something which tells that the company is the has great reach and a lot of talent in it. Recommendations or the referrals basically mean your customer loves your work and recommend you to some other company to accomplish their works. Which shows you how effective is your work.
What are the tools and the certification they have got because most of the companies will have google and bing logo if they have the certification from the both! Whereas some agencies will have the logos of the paid tools. Which shows what are the advanced tools they are using.
Check for the clients who also hail from the same business background or from same business as you do. Cross check with them how they got the service and was it worth it or not. And was the business strategy was a success or not and helped them in gaining the profits.
ASK THE REQUEST FOR PURPOSE(RFP): Then comes the most important step ask them to send the Request for Proposal (RFP). This is the next step after you chose your right company for yourself, it basically tells more about their company and about the objectives that you want from them and the financial investments that you need to do in your business. It should keep a very realistic scope because you know the best what your company is all about and what the people you are targeting and what is the demographic regions. A good RFP includes the following things:
The positioning of your business and background
A summary of the works that have been accomplished.
Target customer details
Budget
Timelines by when they can complete the task
Details of the contacts for more clarification
Whereas the process of choosing the best digital marketing agency for your work to accomplish is really a great hectic task and which requires a lot of patience to research a good digital marketing agency. And even follows certain procedures to accomplish all the task. Patience is the only answer to all these.
(Source: Neil Patel)
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And the coolest thing is that you can see those keywords also which the customers are attracted to or searching a lot and even those keywords which are not related but still are trending.
