In the latest SEO trends, Heat Maps play the crucial role. Based on daily traffic website users clicking positions need to change the designs and button positions. before going this topic do you know what is heatmap?
What’s a Heat Map?
Heat mapping is the determination of the localities within a page where the user movies their cursor or touches their phones. This shows where the user would be intended to place their respective cursor or finger while browsing through. It also lets us determine the localities within the screen that the human brain prompts to go to the most.
Although it has been a while since the heat maps have been introduced. These have been overlooked for quite some time since it has been founded by Cormac Kinney in the mid-90’s. There hasn’t been a serious thought put in it. But with the inception of data science do you think the heat maps might find its way into the regular metrics? I think so and maybe you would too after understanding its true worth. Here’s how you can add the heatmaps and gauge it yourself.
The Heat maps are usually gauged in three different ways:
Hover maps (mouse or finger movement tracking)
Scroll maps
Click maps
Hover maps provide the basic movements of cursors or fingers across the screen. The heat map is registered in such a way that the areas where the movement is more, a dark red patch can be viewed and in the sections where there isn’t a great deal of activity, green patches can be seen. The same goes for the rest of the maps as well. The only difference is the pattern that these give out. Scrolling and clicking have a different way of appearing on the screen.
If you’d like to read more about each of these briefly, then do visit here.
How can Heat maps help change the mobile websites and the phone UI?
Heat maps help in determining where a user moves their finger or cursor the most. It not only shows the important sections the users browse for but also how the user moves his cursor around involuntarily. So let’s look at the fields these heat maps could impact the most.
Source: digital marketing glossary
Advertisements:
This is the first and foremost thing every website seeks to concentrate upon. The basis of any advertisement driven websites is their efficiency of reach. This can be very well be optimized to reach a wider audience. Still wondering how? Let me tell you.
The section where the heat map is intense is the place one needs to avoid. As this would be the place the user puts their finger on and this obstructs the proper display of the advertisement. The areas at which the screen is being touched or the cursor is moved changes from person to person, especially with respect to their age. A certain section of age might have a different way of moving their fingers. This way, the different ways of using the devices can be categorized accordingly. These specific categories can later be displayed for the advertisements that are more relevant to their ages.
Change in UI:
The user interface can be upgraded in such a manner so as to help the users find it easier to surf through. The designers can make sure they place the appropriate sections in the appropriate locations so as to offer an easy navigation throughout the sections of the page.
For instance, let’s take the advertisement section into consideration. For a left-handed guy, the advertisements displayed on the left section of the pages are harder to see. Whereas the same side would be easier for a right-handed guy. You think how it makes a difference? It makes all the difference in the world as if you’re making an investment, you need to be sure it’s an efficient one! Hence, one needs to make sure that the UI is developed in a way to help the users better.
Accessibility:
The same thing applies to the accessibility part as well. If you can figure out the data for the touch patterns and the sections that are harder to reach, the change in the positioning of these would help in a better accessibility altogether. How can data science help here?
If you observe closely, the touch patterns of the users vary according to the convenience of their finger’s reachability. If the finger doesn’t reach quite well, then there wouldn’t be a full fingerprint over the screen. The partial use of finger shows that the reachability is relatively low. This can go a long way in understanding the positioning of functions. Once these patterns are understood, the data can later be utilized for a better accessibility.
Concentration upon higher ROI sections:
The different parts of a website or the phone’s UI carry a different significance. There are certain sections on the screen that carry a higher importance in terms of generating the revenue. When it comes to the service-providing-website, one needs to make sure all their services are highlighted and displayed to the viewer so as to attract more conversions. For E-Commerce websites, the website needs to place the higher revenue generating products on the more visible and easily navigated sections of the page. Hence, allowing the users enough time to think about the product rather than just wiping down looking at the price.
If you’d like to know how to generate a better ROI, do visit here to get a brief idea.
Predict user behavior:
The heat map helps in understanding the user behaviour and tells us which section and pages to work on. This way the underperforming pages can be concentrated more upon to make them function better. Also, the parts that people have been ignoring on the screen can be noted. Also, there could be a good understanding on which pages the user prefers scrolling down or clicks and proceeds ahead.
Take Away:
Although this hasn’t picked up the pace yet, heat maps are expected to go a long way in customizing the websites. Clubbing up with the appropriate data, patterns can be figured and evaluated to suit the web and user needs in a more efficient manner. With a drastic increase in the number of users day after day, it’s quite important for organizations to count on these statistics for a better performance.
If you’re still wondering what the heck Lunar Eclipse has to do with your online traffic, then you need to read this
Can lunar eclipse boost your traffic influx?
You all know the kind of an impact the Lunar eclipse has had over the minds of the people. People are quite enthusiastic about the day. This opportunity can be directed towards attracting more traffic altogether. Here’s how.
The best way to attract the traffic is going by the trends and making an issue out of it. You can create topics out of anywhere you feel like, but the only thing is if you’re going the right way or not? If it’s going to attract enough traffic or not? If it’s relevant to your website’s content or not? Well, there are ample more of these questions that I wouldn’t flush you with already. Let’s understand this thing more clearly.
So have you heard of the term trend marketing? If you’re in the marketing field for a while you’d know how important it is to be updated with all the trends happening all around. This trend leads to attention-grabbing. The attention every other brand is looking for. So how do you stay updated with all the trends? Well, there are two things here. The one I personally follow the most is Google Trends. It has a vast degree of stretch of information with all the things has been happening all around. You can navigate in accordance with the country and the specific city as well.
So what does lunar eclipse has to do with my traffic?
Well, the lunar eclipse is the current trend and is the one that you need to be thinking about. Leverage this trending situation that has been happening all around the world at this particular moment. So if you manage to make sure you create some content using the respective topic, then your result will automatically be displayed. Learn how to write great content here. But that’s not it, you also need to know how to get your content on the SERPs.
Isn’t that amazing? If you’re able to create some great topic, then your searches will also be displayed out in the results. If you’re able to make it to the first page of the SERPs then that would be enough to attract a large rate of traffic.
What should I do after finding the right topic?
As soon as you find the best topic that suits the day’s trend, now you need to make sure to use it in the most appropriate way. Go to Answer the Public page and see how every other person has been searching for the lunar eclipse. Now try and include all those answers on your page so it answers all the queries put in front. This way you’ll be able to answer all the questions raised by your viewers.
That’s not it, you need to again incorporate all these techniques into your content and make it engaging at the same time. These will go a long way in bringing your brand its own recognition.
What next?
Use all your SEO techniques in order to expand the reachability and make sure that your content has a high relevance with what the users have been searching. This will go a long way in attracting as many viewers as possible. Learn why SEO is important here.
These few viewers will eventually turn into a great traffic. This traffic in itself will eventually turn into your prospects. Again this will boost your business ahead! So go ahead and find your very own trend.
Bottomline:
It doesn’t matter if it’s the lunar eclipse or the solar if it’s Trump’s election win or his birthday. All you need to do is find what people are engaged with and come up with that particular topic in order to return a great amount of traffic towards your website. So don’t just sit back and start working on your website as well. Here’s how you can Write Content for Trending Topics without Being Spammy.
If you have ever used a Google search, then you must have seen different websites being displayed down there. How are the results prioritized? No, one can’t really pay for that as Google believes in efficiency and advertisements are very limited. So in order to rank these websites, Google looks at the proficiency and efficiency of their websites and depending on that ranks them on the search table, that’s Google algorithm. So, Google optimizes different websites and lists them as results. There have been multiple updates to rank better websites with better efficiencies. Let’s look at the different website upgrades in Layman’s terms.
Panda:
Released on Feb 24, 2011, this major upgrade was the initiation of Google’s concentration on all the fake, duplicate and reused contents. There were previous upgrades concentrating on this particular factor as well, but they weren’t as fast and efficient as this one is. This brought major changes in the ways that the blogs used to post their contents. Though it was previously a filtering factor, later it was incorporated into the core algorithm.
Penguin:
Launched on April 24, 2012, this version of Google’s algorithm deals with the damaged or the misleading links. If Penguin deems the links presented by the websites to be manipulative, then the websites lose their ranks. This works in real time and has been a part of Google’s core algorithm since its inception. Keep running audits on your websites and use some efficient backlink checkers to stay away from downranking and stabilize your position.
Hummingbird:
Launched on August 22, 2013, this version of the algorithm has been dedicated to pointing out all those low-quality content generated for namesake and the actual purpose is something else. This also deals with pointing out all those websites that stuff keywords in between just to make sure they are ranked higher in the search results. Not just that, hummingbird detects all the synonymous words and shows the relevant results even though the exact words are absent from the search phrase.
Source: Wikipedia
Pigeon:
This is the first time Google used location-based search to categorize the local results to the core results. Before this one had to be particular about their search, though this feature wasn’t completely upgraded, still it had resulted in the omission of results that were quite relevant to the users. The search engine optimization to a great hike here and people started optimizing their contents deeper than ever. This was launched on July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia).
Mobile:
Also known as Mobilegeddon was launched on April 21, 2015, and with the increase in the number of mobile internet users, this was a must. It was the first time the mobile was preferred and the website not supporting mobile phone sites, eventually started falling down in the results. Resulting to a lower ranking of the website. This is when almost every business started putting their concentration on the mobile versions.
RankBrain:
This is considered to be the third most important ranking factor for Google. This is a feature wherein Google identifies the actual intention behind the user’s search and tries to find the most relevant pages to omit. These web pages are decided upon their field and their expertise. If someone searches for a digital marketing question, then they’d be getting all those results who are affiliated or operate solely upon Digital marketing. Google also takes into consideration the number of digital marketing articles they’ve written. Such is the expertise of RankBrain and hence is considered as the third best. This was launched on October 26, 2015.
Source: Flickr
Possum:
This was one really important update that everyone needed. This is more like an upgraded version of the Pigeon. Before this, people used to receive the results from their particular location but wasn’t as accurate. From here on, Google made it easy for the searching party, by showing up the nearby business they are in need of. Hence users now can just type for the kind of service they need and they’ll be welcomed by the ones close to them. This also helps the searching parties against the confusion of businesses with the similar names. If you search for a xyz woodworks and there’s a similar and a famous one in some other country, you’d still be shown the one closer to you. This was launched on September 1, 2016.
Fred:
This one came out last year (2017) on March 8th. This officially confirmed upgrade, eyes on all those websites that create a low-quality content for the advertisement purposes. So if your page’s main aim is to create some namesake articles, you’re not going the right way. Google would definitely make sure that you don’t rank any higher and your rank falls eventually. So even if you aim to only publish ads, show them that you’re even more serious about content blogging. Then you can use it as a leverage for your advertisements.
Mobile-first index:
This is the most recent upgrade launched on March 26, 2018, in the Google’s algorithm. This has been officially confirmed as well. According to this upgrade, Google search would start preferring the websites that are more mobile friendly and those that load faster on a mobile phone. So, what does it mean to all those websites that aren’t mobile friendly? Do they have to change their whole website to fit into a mobile’s compatibility? Are they not going to be displayed on the search list? Well, the answer to this is, they are going to be listed. The only difference is that they won’t be ranked higher on the list. So the answer is yes. If you want to stay in the race, then you need to upgrade your website to a mobile friendly one.
The blog audience is one of the key ways of attracting the customers to your website. Blog audience gives you enough exposure to the kind of a job you’re doing. You can grow substantially through posting the right content at the right time with the right amount of dedication. If you’re wondering how blog audience contributes to the growth of the company, then let me brief it out for you.
If a company has to mark its presence, then it has to market itself around the web. Until you’re well marketed, your recognition will be compromised to a certain location. If you’d like to go beyond that, digital marketing is the best way to go for. Content writing or blogs writing is the best-believed trick when it comes to digital marketing and that’s the very reason why people believe in going for blogging is the best marketing technique.
These are a few ways in which you can find the right procedure to keep your audience and enhance the growth to a further level.
1. Know your customers and understand their needs:
Knowing your customers would be the first and prime factor to be kept in mind before you start writing any blog. Keep a track on the kind of posts that get the most number of views and hits. Don’t post anything unrelated to your website. Though you might want to spread the reach, still this is only going to affect your blog in the most negative way. So understand your customer’s likes without deviating from your industry’s area of expertise. This shows how specifically dedicated business you are. Quality is always appreciated over the quantity. Keep a track on the statistics and analyze them. This analysis will give you a broader picture of the whole scenario you are in.
2. Be consistent in your efforts:
The only way you can keep your loyal customers from leaving your space is by keeping them engaged with you. Every day try and show them, in how many ways you could surprise them and grab their attention. Don’t take it easy on even one of the blogs as that one blog could garner you millions of customers and you might miss on a chance of having a million dollar business all at once. No blog is to be taken easy. Be consistent in your efforts and ideas as well. New ideas sell all the time, just make sure they’re actually possible. These new ideas every article would give a bright picture to the audience about how creative you are with your blogs. Creative ideas are always attractive and hence your blog will be appreciated and visited by many.
3. Keep researching for new techniques:
If you’ve found a few ways to attract the audience attention, don’t restrict yourself to that information. That might go out of hand soon. Keep searching for the ways you can incorporate that no other blogs do. You can actually concentrate on a lot of different customers whose attention isn’t easy to catch. In this way, you’ll be able to have a greater reach. A new technique a day would bring your blogs closer to perfection each day. So never give up on new ideas when you can, it’s like a free ticket to more audience and their enthusiasm.
4. Follow SEO techniques:
You must have noticed how a few websites manage to stand top in the search engine, while others don’t. Why? It’s because Google has a way of sorting the website contents according to the blog’s credibility. If your website has a number of views and if the content has a positive response, then Google lists you on the top of their search pages. So, understand what a Search Engine Optimization(SEO) is. It gives you all those techniques through which you can stand top in the google search results which means a lot of traffic. Search Engine Optimization is like an inseparable part of blogging.
There are multiple ways to make sure you stand on top. Out of which knowing the right keyword, linking, are a few. You can read about further about this and it’s advantages here.
5. Accept the critiques and their version:
This is one of the most important parts of any business. Critiques are those people who are actually interested in reading your content and would love to see it get better. What better way could you analyze yourself than going to an honest critique and know your weaknesses? So always provide a section for comments and accept all the negative things people have to say about you and upgrade yourself on that. This not only increases your traffic but also offers you a lot of loyal visitors you’ve always wanted. The conversion to customers of these people is quite high. So never fall short of taking their advice and opinions. As there are multiple ways to look at a few things, these other ways tell you how to write in a way that reaches all the perspectives in the right way.
6. Include photos:
Pictures can be read multiple times better than a text. Pictures are always important in conveying the actual emotion to the customers. Sometimes the thing you want to convey does not align with the reader’s perspective. In such cases, the inclusion of photos shows the actual intention and emotion of the writer to which the reader can easily comprehend. Not just that, photos increase the good representation of an article. It shows how colourful and classic the blog is. Photos generate the interest to read about the article you’ve written.
The other kind of photos are the infographics. Infographics are usually the analysis of different statistics, represented in a brighter way to grab the audience attention. These are easy to read and comprehend. Infographics are the prime trend of blogs these days and have been attracting a lot of attention.
7. Retweet your past work:
One of the techniques of SEO that you must follow in order to keep your audience in your website and show how deep you are into that particular topic. Write multiple articles from your area of expertise and then start linking one to another, so when the audience tries to get more information about that particular topic, they could find it right in your blog itself. This keeps the audience from leaving and if the audience finds everything they need on your website, they’ll not prefer searching elsewhere. This gives you loyal customers who would like to come to your website again and again.
8. Invest in marketing:
Marketing has never let anyone down. It not only increases the reachability and traffic for a particular blog. When you market your website in the right platform, there are high chances you can double the views or reachability of your website. This gives your blog a recognition and also make sure that once they visit your website, they get what they came for. So don’t exaggerate in your marketing. Stick to the point and give what they came for.
9. Give away promotions:
Give away promotions are on a roll these days and have been proved to garner a lot of audiences who look out for easy money. This technique might seem a bit expensive but it’s way cheaper than the marketing advertisement s you’re planning for your blog. Do this and you will be filled with some good number of customers or audience.
These are a few techniques that might definitely help you increase your viewer base. Follow these steps and see your viewers growing soon. If you need further information on this topic, click here.
We are staying in the era where the normal broadcasting has been taken up the digital world. And people are always in a need of a good and more easier form of technology which eventually eases their work. And the idea of being digital has been changed a lot of people preferring internet that in smartphone, tablets, desktops have increased a lot than the traditional ways of advertisement. But there is always a debate between the digital platform advertising and television advertising. And if digital marketing then, how to become an expert in it?
The tough competition between digital advertising and television advertising has been increased a lot. If we go on with the recent survey conducted in the USA the digital and TV revenue collected were both same and it was established that digital is working similarly as the television does. However, if we swap up to India here people watch and believe more on television than the digital. Whereas there has been individual growth in both the digital and television sectors.
IMPORTANCE OF DIGITAL MARKETING FOR ANY BUSINESS
The first and the furthermost importance of digital marketing is that it is very much cost-effective than any type of traditional marketing. Survey leads to say us that 34% of the companies have already started implementing digital marketing and it has been increasing year by year and day by day. And more than 72% businessman believes that the digital platform is much more effective than traditional marketing techniques and can enhance the business by 30% profits to it. And continuing the ad management and promotion in the digital platform helps the business to get more than 80% of the profit.
In a survey conducted by Hubspot, we found out that the cost per lead for across 350 companies the average was being determined to be approximately $200. And all the statistics shown depends on the type of industry, the size of company and revenue generated. And much larger the company is more investment they do in generating leads. The companies and their investments in digital marketing campaigns in Million Dollars are listed below:
WHY IS DIGITAL MARKETING IMPORTANT?
The electronic channel has nowadays become very broad and wide and is being used by everyone. If we take the case of USA where the people viewing TV and people using mobile phones are the same but it is a bit different scenario in India. Here there approximately 183 million homes in which 900 million people watch TV and the total household would be approximately 243 million which means the future of Television in India is very bright which may increase up to 65 million more. Similarly, when we jump towards present day’s digital scenario in India there 650 million mobile users out of which 300 million are the smartphone users and 350 are feature phone users. And these feature phone users are also converting to smartphones according to the statistical review as there a lot of provisions provided to people who have smartphones can access it like cheaper data packages, unlimited calls, 1GB data per day etc.
However, in India, it is always a tough competition between TV and digital platforms and from past few years it has been seen that there is a huge increase in digital marketing campaigns in India. Which, initially creating a very good market base for digital marketing in India. And experts say that in coming future there will be a huge increase in the digital marketing campaign and people will turn more towards digital media than television.
And the advertisers have started using Television campaigns and digital platforms equally from past few years the investment of the digital media platform has increased a lot. Considering an example below:
One of India’s top rate retailer Future Group who has 250+ stores in all over India in 120 different cities and towns and has been investing a huge amount in the digital marketing campaign and believes that marketing of digital platform will increase the endeavoring chances of their business.
The Digital head of future group Mr. Pawan Sarda says, “ digital platform is the best for any company to connect with people and mostly when the languages are different. If we have to connect to Telugu or Tamil or Marathi people at a time then digital media is the best thing to connect with people easily where we face a language barrier”. Because of all the significant reasons Future Group has started investing more in digital marketing. At first, before 2-3 years they used to invest 2%-3% only in online marketing whereas now it has increased to 18%-20% investment.
And they are investing as much as possible until the digital media works as a relevant gateway for the ad campaign. They even conducted FBB’s “ World Shorts Day” in digital media for the customers under the age of 30 which was a huge success and was repeated several times. Similarly, “National Jeans Day”, “watch now buy now” initiate where also a big success on the digital platform.
ASPECTS FOR HAVING A GREAT DIGITAL MARKETING SERVICE
GIVING EQUAL OPPORTUNITIES TO ALL BUSINESS: digital marketing offers equal opportunities for every business. Now everything has become very advanced it’s not more like the old system where only big companies and businesses were able to embrace the marketing opportunities. The digital marketing platform is now open for all it irrespective of whatever the type of business is it helps in promoting the business and driving the traffic towards it.
Now the small-scale industries and startups can easily do marketing of their business through the digital platform that too which is very cost effective.
The most important thing of digital marketing is the ability to manage and provide the correct digital marketing service with customer care services.
DIGITAL MARKETING MORE EFFECTIVE THAN TRADITIONAL MARKETING: there has been a 40% growth in the sales of the companies those who did promotion for their business on the digital platform. Digital platform allows everyone irrespective of what business they are doing and whether it is a small or big or startup company to do online marketing. And online marketing is the cheapest one whereas traditional marketing is the costliest medium of marketing which moreover could be afforded by the big companies or industries only.
And as the survey did by DemandWave shows that email marketing tops the position by generating the highest amount of leads followed by organic search and social media. And all this at a very less cost.
DIGITAL MARKETING GENERATES HIGHEST CONVERSION RATES: the main aspect of any digital marketing campaigns is to drive the maximum number of people to your website and generate leads. This is not that end converting those leads into effective customers is the important task for any business. If there will be no conversion from leads to customers then the digital marketing strategies and the amount will of no use. That’s why every company who chose the digital platform for their marketing purpose run behind conversion rate optimization or CRO. According to the recent survey conducted by Ascend 2’s it was found that the leads generated by producing effective content to get highest conversion rate is shown below:
GENERATES REVENUES AND HIGHEST ROI LEAD: along with the best conversion rates generating highest revenues on the investment made in the digital marketing is also an important aspect. Because it’s not that just invested in a marketing strategy generating highest returns is also very important because that is where a company relies on and knows whether it is in profit or in the loss. The business person can know whether the company is in profit or loss and if profit then by what percentage. And by using the digital platform a company can easily have 3.3 times better revenues than the previous one.
Digital marketing provides a wide variety of better and bigger strategies and targeting every place both the nearby localities and abroad. And it will work as a rocket fuel for the development of small-scale and medium ventures. Below is the survey conducted by DemandWave about the channels which produce highest ROI :
There are always a lot of important factors which makes the digital marketing campaign a profitable one these includes the Search engine optimization (SEO) services, Search Engine Marketing (SEM) services, pay per click, email marketing, social media marketing (SMM) etc. The answer to how to become a digital marketing expert? The only answer is by making everything transparent and showing the straightforwardness, which is the only way to track and monitor your business with increasing the number of customers and profits to your business.
