Is Youtube down? Or is it one of those intermittent attacks on Global Breaching that surface and raise their ugly heads, one after the other on social media platforms?
Do you remember? Earlier, in the month of September, Facebook accounts were hacked – almost 50 Million accounts and 90 million people were sent the password reset email. This occurred because of a technical glitch at Facebook’s end. This made the hackers get access to the accounts 50 of million users. Now, isn’t that scary? Yes, it does raise an alarm.
After Facebook, it was Google+, wherein data related to 500,000 users were exposed. This was due to the vulnerability of the application, which allowed the app developers to have an easy access to the personal data of the users. When Alphabet found out about this and cross-checked the data exposure, it couldn’t find any substantial cause behind the accounts being hacked. Alphabet is now ready to close down Google+.
Such mishaps point towards Global Outage. Today morning, YouTube down was down. It can be even said that:
“Our social media sites are now not secure and we should be even more vigilant about it, taking utmost care of our data and personal information with the social media, and ensure proper protection against data leak.
On Wednesday morning around 6:40 a.m EDT, Google-owned Youtube – the world’s popular video sharing and video watching website by majority of net-savvy users, experienced a sudden outage. Not only YouTube, but also all the three YouTube channels-YouTube TV, YouTube Music, YouTube Kids – faced similar issues. This was not specific to a single device, in fact, it occurred on every device- Mobile, Tablet, Desktop – any and every device, in which YouTube could be accessed, was down or rather had a YouTube outage.
Morning at 6:40 a.m EDT, people started facing issues while browsing YouTube. Immediately, people started complaining about the issue with the YouTube application and started tweeting about the issue on Twitter and other social media sites, to which YouTube promptly responded:
YouTube was almost down for 2 hours due to Global Outage. People took to social media platform and informed about the issue. For this, after 2 hours YouTube came with a reply on Twitter.
The reason for this is still not known and YouTube also has not disclosed the reason that might have caused this YouTube down and sudden Global Outage. The number of reports lodged by the viewers increased at 6:40 EDT and the reports were close to about 2,224. Post this, it gradually decreased to 890 reports.
It was not limited to a particular area or country. The outage was felt all across the world. A lot of people witnessed this Global Outage and went berserk because of these uncalled for glitches in Youtube, feeling sorry for not being able to spend their time on YouTube.
All the people who accessed the YouTube in the morning, saw an error message popping up stating “Sorry, something went wrong. A team of highly trained monkeys have been dispatched to check the issue”
As soon as the Youtube Outage occurred, people took to other social media sites – Instagram, Facebook, Twitter etc., in a humorous way and started creating memes, portraying people getting worried about the YouTube content or the Videos, about the YouTubers,, and the chaotic outcome when Youtube shuts down, even temporarily. YouTube is a site that people throng to amuse and entertain themselves. People just go bonkers when it is down,YouTube is still a trending topic on Twitter and people are talking a lot about it.
Hope this issue is resolved permanently by YouTube. Also hope that the people who love YouTube with a madness and spend a lot of time browsing, and also people whose bread and butter is Youtube, don’t face such glitches in future and continue enjoying using and viewing Youtube, as happily as ever.
Google Alphabet is soon going to shut down the consumer version of social network “Google+”, after finding out that the data of 500,000 users have been exposed. This was due to the vulnerability of the Application, which allowed the app developers to get access to the personal data of the users – the reason as to why Alphabet shuts down Google+.
In fact, It was found in March 2018, but the information was not leaked till date. According to the Wall Street Journal, Google didn’t reveal it, fearing the devastating outcome – Google’s deteriorating reputation and the potential threat – the harm it could cause, by decreasing customer’s trust.
Google checked it a lot of times with all the developers, but didn’t find any substantial evidence, whether the developers were actually aware of the bug or not. 500,000 data of the Google+ accounts have been exposed and 438 Applications have used these API’s. This software glitch has been present since 2015. The personal information related to the customers, viz. their email ids, full names, addresses, genders, profile pictures, living places, occupations and marital statuses – all such information was being accessed.
Sources even opine that:
Developers had no idea of the bug and no API was misused by Google developers and no account was misused. In addition to this, Google+ was designed, keeping people’s privacy into account, and that’s why the API logs were present in data for a period 2 weeks only.
Is the Data in Google+ is safe?
If your account in Google+ was created between 2015 and March 2018, there might be a possible risk. Whereas, now it, is private after the bug has been found. Still, you should check the information that you input in Google+ and make it a point that your account doesn’t contain any relevant information. If any private and sensitive information is posted, please remove it as soon as possible. Make your account secure with a strong security question relating to you.
Fine imposed on Google
Last July, European Commission imposed a fine of $5.1 billion to Google, because Google had violated EU’s antitrust regulation. Facebook is also facing a trial in the court, where Mark Zuckerberg had to go to testify himself.
This may take some time to calm-up, approximately 10 months. Google+ is expected to be shut down till August, 2019. People may feel sad, when it will be shut down, as it is connected to Facebook, Youtube and other social media sites. That said, to ensure protection of consumer data and for increasing security reasons, Google+ needs to be shut down.
However, hope reigns supreme, and we do hope everything gets fine. With Google+ being shut down soon, CEO of Google, Sundar Pichai assured that all the accounts with them, are safe and secure and that he would take all necessary precaution towards safeguarding customer data.
Content Marketing Strategy is not just for only one field “software”. It is for every business person who has his own business. Making his business active on the internet platform has become mandatory. Whereas, developing a content marketings strategy that is the same in every sector is not the thing. Various sectors have their different and own marketing strategy. Below are some of the important sectors and the content marketing strategy to be followed.
Content marketing strategy for B2B
B2B content marketing Strategy means that you not targeting the common people to visit your business. Instead, you are targeting those who have their own business. These are the people just like you and are the decision makers of their own company. To build up their company they must have read a lot and are active on the online platform. These people are tired of the robotic writing and are looking for something new and good.
It is always recommended to impress them with something which is unique, maybe in a humorous way rather than sticking to the old methods of using complicated vocabulary and professional language. Try to tell the things like storytelling but with added humour in it.
When it comes to B2B marketing email is the most effective way. A business person relies upon and uses emails more. The survey even says that in B2B marketing- proceeding through email marketing is the best thing that you can do. Even 53% of the b2b marketers claim that email is the most reliable and can help generate more leads.
Having a personalised email marketing list for every business person and using it to segment the list is the key to win in email marketing strategy. Creating the specific groups and introducing new and customised things to impress the B2B people. Target different people in different roles this helps you generate leads covering all the roles.
Content marketing strategy for e-commerce
Having a great content is the valuable thing in the internet platform. When it comes to e-commerce and selling products on the online platform content is vital for e-commerce. Whereas, content alone can’t drive a lot of people to your website. If you think that you can drive a lot of customer’s- yes! you can but just the passive customers to your account.
If you want all the active customers to your site then it means using the essential tools, and communities to drive the targeted customer’s. Try to create the interactive and exciting experience for your viewers. You should follow the things like:
Use the blogs on the website to write about the different products and its usability. Because Blogs are the thing in which you can write about your product in details. Not only about the product it even increases the pages while Google indexing and this helps in improving the search ranking.
Checking the reviews is a great quality of an e-commerce person: Checking the reviews which are bad and trying to overcome it. Always put yourself in the shoes of the public and let the public judge you. It becomes very important to respond to the customers’ feedbacks which can be both positive and negative. Because this action will show that you are interested in their queries.
Make everything easy for the customers by giving them the right guidelines at the right time.
Content marketing strategy for real estate
Content for the real estate marketing doesn’t just require the words. It requires all types of the content that is: Written content, Visual content and Video content.
In the written content you should add all the things about your business like from where you have started? The story of your brand. What made you so passionate about the real estate business? Not just that you can also add the client list and the projects that you have accomplished including the detailed customer experience.
Keep your partner’s list and their story behind, the challenges they faced to come to this point. Success stories always impress the viewers. Apart from this add the geographical location and describe the services and facilities that you provide. Share the trending industry news and day-to-day varying price in the real estate business.
While going to visual content- infographic is the crucial thing. Highlight you recent survey by using the infographics. Property photos that contain the business statistics and staff photos and their area of specialisation. Slideshows of your projects done and market information and marketing guides.
Video content is the best for the real estate business people. You can open your own Youtube channel where you can have different video content. Can add the videos of the homes that you have build like the “virtual tour of home” which attracts the people. Interview with the happy clients and staff member attract the audience attention.
Below is the search matrix for developing a content marketing strategy for different sectors
(source: Smart Insight)
Content marketing strategy for restaurants
Content marketing done rightly for the restaurants will drive customer’s- if we provide them with the things that they like and value, which people will remember for a long time. By developing a content marketing strategy you can develop a relationship with your guests and you will become one of the trusted resources. This helps your restaurant to become just more than a logo and some coupons in the mail.
Start writing a blog it helps in empowering your reputation on the market. It creates a pathway for the traffic to come to your business. Write about your self how you started, your success story. Not only concentrate on the business, news, upcoming events etc. In the blogs sometimes try to share the content like the recipe of secret sauce, new recipes and secret ingredients that keep the people stuck to your website.
Try to create the cooking videos with new recipes. Which is not much long just 30-60 seconds and every time with new recipes and tips and tricks. Getting personal with the people is the key.
Content marketing strategy for Healthcare
Content marketing in the healthcare industry includes different type of contents to be written just in one Genre. Whereas, most of the healthcare companies don’t know where to start from, how to start and what should they write about.
The first and foremost thing is having the web pages that are data-driven. Being a healthcare service means the hospitals and hospital usually have all the data of the patients and their health history. You can use this data in your blogs to support the claims and help the people understand it better. Because people will understand easily if the content is being related to a case study.
As it can be said:
“If a content has the potential to drive thousands of audience then an Infographic has the potential to drive Millions”
These visuals give a rich and an attractive look. It delivers a lot of information in just an image in an easy way. Not just the infographics even the video contents these two things support the written content a lot. Videos are very engaging and attract a lot of people.
These steps look very complicated but while executing it is very simple and easy.
If you have just stepped into content marketing and want to build a digital marketing strategy template. If you want to know the different ways of developing a digital marketing plan? Then this is a complete guide for you.
Content marketing is a lot more than just creating, sharing, researching to form a content to engage the audience in your content. It majorly means to generate the leads and convert them into active customers and improve the branding. Then meet all the goals set by the company. These things also involve content marketing strategy in the background. It doesn’t only involves digital marketing template strategies it even consists of the strategy for the whole business or planning of its own.
How do you develop a marketing strategy?
Earlier for marketing purpose, there were only a few old tactics that could be adapted to have a good content marketing. The few options include things like the bandit signs, flyers, magazines, Advertisement in the newspaper.
Like the above one the advertisements earlier used to contain the words, sentences that they like and the picture which is big that overpower the words. Everything was according to the advertiser. In the other ways, we can say then there were only a few digital marketing strategy templates but the area to experiment was vast.
Now, Content Marketing has increased creating broader and huge market value. While giving more marketing and strategy aspects.
Content marketing is a broader way of having an integrated marketing plan. And content marketing always teams up with a strategy. Both content marketing and digital marketing strategy template come together. Because without a proper guide and plan there is no perfect content. So basically content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing content and marketing the content is what content marketing strategy involves. The content marketing strategy plan is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing. Not only digital marketing plan, but other marketing fields also require the strategies and techniques that should be incorporated to have a better business.
The techniques involve the thing like what are the different ways in which the content can be marketed to drive traffic or the customer’s attention towards the business. Developing a content marketing strategy involves things. Like the journey of the customer, the life cycle of a customer, the experience of the customer while they visit the site. These all things drive traffic and customer attention and makes them, be with the business for a long time.
Content marketing strategy focuses on how content strategy template plan can be utilized in a planned and strategic way. For the customer to get their attention, and to increase the market value, and meet all the sales target.
The above is the list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
What content strategies do?
Content strategy means managing the substantial thing that is being created and owned by you. It may be written, visual, downloadable with your signature or name on it.
It is the basic idea behind content marketing plan. The aim of this marketing is to realize who you are, and where you stand in the market and how expertise you are in the field. Normally digital marketers say how important content is for marketing online. Pushing that content in a strategic way in the market have the same priority. This becomes crucial for the growth of the business. A well-planned purpose or scheme is what required. It is also known as developing a content strategy template.
Best Content Marketing Strategy Templates
Content Marketing Strategy Templates helps in connecting the content with the strategic targets. The below are mentioned things will help to focus on the content and attract more audience attention to drive the results.
EVALUATE THE CUSTOMER’S
Have an inventory of your whole employees and the designation. About who is the staff and what they do? What is market talk about your product or service? Which are your strengths? What is your weakness? and How you are improving?
Before going deep in developing a content marketing strategy you should know all these things and clarify these all. The template here should be a roadmap which should help you in building your brand name in the market. You can even identify the customer journey easily. It will have every single detail and customer interaction about a particular brand. You can download this template easily from here.
To maintain a worksheet for the product or service information as well as the customer there are tools available like the Persona worksheet which you can download easily in your desktop. Then you can access it easily.
KNOW THE EMPLOYEES
Content marketing efforts- you should know how much your content marketing strategy is providing the support for boosting your product or service name. Discuss everything with the stakeholders even the employees to know what are lacking areas and how we can overcome those. This not only comes up with the problems it even helps in maintaining a bond between the Head and the employees.
To remember the key things that are required to undergo a change. There are some tools available on the internet platform like Venngage, Piktochart which will help by providing the customized statistics infographics.
CALCULATE YOUR COMPETITORS
Your effective digital marketing planning template must contain the competitor’s analysis. Which should contain every small detail about your competitor. Because maintaining a template about your competitor will always help in analyzing the pros and cons of their company which you can compare directly.
Content marketing template strategy the important thing to remember while maintaining template. It is not just a PDF or worksheet whereas it helps in analyzing your competitors from top to bottom. However, it’s not just about the product or service and competition. It’s about creating interest in people and drive traffic and their attention to the business site.
How does a Content marketing strategy work?
Know your target
There are a few questions that should pop into your mind while you are planning for a content marketing strategy like:
Why you are going for content marketing planning?
What the kind of strategy you should build up?
Why are you fabricating the content and developing a content strategy template for it?
What are the benefits that you will get by doing this?
How do you think digital marketing planning template will help in improving your business?
Knowing what’s your target is, before developing the content strategy template becomes important. Help make the work easy, saves the time and you can get an overview of the whole thing to be done. Hence, plan the best strategy for the content marketing template.
Define the target audience
After knowing what your target should be then comes knowing your audience. And according to your content, you have to decide who is your target audience? Or who will be more interested in your content? This is very crucial for the startups or those companies who have just come up in the market.
Knowing your audience will help in creating the blogs, contents, and article that are relevant. There are all a lot of customers out there who are interested to know different things. Targeting the people and mostly the needs of the users and accomplishing them becomes the key tactic.
Goals may change according to the experience of the marketer and by increasing your presence in the market. In that case, you can target a new group of people. For increasing the number of the audience or you can go with the same group of people. This depends on the revisiting ratio of the audience those are visiting your website by conducting the marketing research once a year.
A lot of companies start with blog posts. If you want to go out of this and try something new you can opt for producing different content pieces considering the one which you want to do. For example, you can write the ebooks instead of the blog post. You can even filter all the blog post into an ebook which contains all the details that the blog post has and can even have more information than the blog post. This can offer different information in different formats.
If you are present in the digital channels for a long time. You can analyze yourself easily by calculating the statistics for this year and the previous year. And you can get different ideas which you can implement in the content this year and can set new targets to reach more audience.
System for content management
Digital channels follow a systematic way which can ease your work. The crucial things and the types of content management includes are:
First, we have to curate the content
Then publish the content and
At last check the analytics of the content which follows the content marketing plan.
There are tools available which will help in curating the best content management system like the WordPress, Drupal, Joomla etc.
Ideas for content
Generating an innovative and creative idea every time becomes very difficult. To ease this work there are various tools which help in generating the best ideas or topics for content writing which are as follows:
Sharethrough headline analyzer comes in the top because as being a content writer. I consider this as the best tool available in digital channels for getting new and better ideas for the content. Whenever you add a headline that you think is relevant. Sharethrough gives the necessary feedback like on the length of the text, how many words to use, what type of words to use etc. It even suggests the grammatical mistakes done.
Sharethrough shows the scores for the title you have chosen and helps to improve it by giving the pro tips and suggestion.
ANSWER THE PUBLIC
Answer the public is the best tool that is recommended to find the most exciting and engaging topic. In this, the tool you just have to enter the topic about which you want to write.
Source: Answer the public
After entering the topic you will get the questions that are related to the topic and are trending on the internet. It involves all types of questions. You can select any question you think is relevant and can write on it.
Source: Answer the public
PROTENT CONTENT IDEA GENERATOR
Protent idea generator for content is the effective tool to gather cool ideas for the content formation. When you just enter the required topic in the search tab. You will get various results and idea about the topic in a different place where it is being used. Rest it is up to you what you want to write about it? And how you want to use it?
It gives you different aspects of the same topic and what people are searching for it.
HUBSPOT BLOG IDEA GENERATOR
Blog Ideas Generator by Hubspot is another tool by the most trusted site HubSpot. Whereas this tool provides the ideas until a certain range after which you have to pay a certain amount and subscribe to HubSpot.
You have to enter the topic for which you want to generate unique ideas. Trending topics related to it are then added.
You will get the result in the above form where you will get only 5 top ideas. After that, you will have to subscribe to HubSpot for more ideas.
SEMRush SEO template
SEMrush came up with an easy to use- SEO template tool. This tool will help to come up with an effective SEO optimized content. You have to enter the topic upon which you want to write the article. SEMRush will analyze the top 10 topics that are trending and will provide the results accordingly.
Content Marketing Strategyis considered to be an easy task to accomplish. It is not not just writing random sentences and words. Content marketing involves a number of parameters to be considered before the content is published. There are a few common mistakes that people commit while opting for a content marketing strategy. This article highlights the same.
What is a content strategy?
Content strategy means managing substantial and real content that is being created and owned by you. It may be in various formats – written, visual, or downloadable with your signature or name on it.
The aim of this marketing is to realise who you are, where you stand in the market and the expertise you have in the domain. Normally, digital marketers emphasize on the importance of content for online marketing. Pushing the content in a strategic way in the market has the same priority. It is crucial for the growth of business. A well-planned purpose or scheme is the in-thing. This is what is called developing a content strategy.
What is Content marketing strategy?
Earlier, for marketing purpose, only a few old tactics could be adapted to have a good content marketing. These few options included bandit signs, flyers, magazines, advertisement in newspapers etc,.
The above advertisement is a kind of advertisements that was used earlier. It contained words, sentences with a picture that overpowered the words. This layout was per the preference of the advertiser. Thus, it can be said that earlier, there were limited content marketing strategies, but the playfield to experiment, was vast.
Content Marketing has increased creating a broader and huge market value, and paved way for newer pastures for aspects related to strategy and marketing.
Present Day Content Marketing Strategy
Content marketing is a broader way of having an integrated marketing strategy. Content marketing always teams up with a strategy. Both content marketing and content marketing strategy come together because, without a proper guide and a plan, there is no perfect content. Succinctly put, content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing a content and marketing the content is what content marketing strategy involves. Content marketing is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing arenas. Not only content marketing, but also other marketing fields require strategies and techniques that should be incorporated to have better businesses.
The techniques involve the different ways in which content can be marketed to pull the customer’s attention towards business. Developing a content marketing strategy involves aspects like the journey of the customer, the life cycle of a customer, and the experience of the customer, while they visit the site. All these things grab the customers’ attention and sustain their association in the business for a longer time.
Content marketing strategy focuses on how content marketing can be utilised in a planned and strategic way, for the customer to get attention, increase the market value, and meet the set sales target.
The above is a list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
Why is Content marketing strategy important?
The reason as to why content marketing strategy is important, Is because it has become a crucial aspect in the digital marketing for all the companies in this globe.
People have different views regarding content. It is used for reasons that are very real and sustainable, than the Search Engine Marketing. This is the main reason why you should think about content marketing strategy in an organisation. Without a proper strategy, pushing the whole content and its marketing is a risk, and the risk doesn’t stop there. This can meddle with the goals of the company too.This is the biggest mistake that can take place and your company can even face a downfall.
A gross mistake that most of the companies do, is that, Instead of concentrating on this important aspect, they start concentrating on the lesser important ones.
Let’s discuss the reasons as to why content marketing is considered important.
BUILDING THE BRAND NAME
Building a brand name and attracting people through words and phrases is what a content does. If we follow a certain strategy and develop better content marketing strategies, then, as a whole, it helps in increasing the growth of the company. In today’s busy world, the market has turned towards digital platforms. It has become important that businesses establish and maintain a healthy rapport with the users and the leads. Building a trust factor can help in having a positive reputation and this helps build a brand name for the company.
Trust can be maintained with users and leads only with the help of good content. It is the content that when read by the users, creates an opinion about the company and the business in the minds of the users. If the content provided is informative, engaging and relates to the public, people will consider it to be a genuine site and start following it. The more informative and valuable the content is, the more helpful it is to seal the trust with the audience and that too in an easier and simpler way.
Posting of effective content on the website at regular intervals, would make the brand appear more authentic and enhance the trust factor of the customers. This will impact the users’ thinking about you as an effective writer and also increase the number of followers to your blog site. Posting your content in the third party user blogs or sharing the content with them helps build trust with the customers.
IMPROVE CONVERSION USING CONTENT
Conversion statistics is an important aspect and a key parameter to be accomplished by a business entity. Content marketing should aim at bringing in effective leads, and, at the same time help in converting these leads to effective customers.
Here are a few points that will help in improving the conversion and tell us why content marketing strategy is important:
Compared to other digital marketing methods, content marketing helps in generating conversion 10 times more.
70% of the online consumers buy things only after doing a thorough homework, reading reviews on the blog and analyzing the pros and cons. Mostly, they visit those sites and pages as recommended in the blogs and articles.
According to a recent survey, 74% of the company’s marketing leads have increased due to content marketing. Not only leads, but content marketing strategy has also helped in creating long-term relationships with customers.
Video content helps in delivering a 72% increase in the ROI and even increases the number of leas conversions.
Due to the efforts put by the content marketing, the inbound marketers can easily increase the average site conversion rate from 6% to 12%.
Content marketing strategy helps in improving the knowledge of more number of viewers, you can easily connect to the people. It’s not just about building the relationship and trust. It is also about encouraging the users by providing them with the information they must know before opting for the company and its products.
OPTIMIZATION OF CONTENT IMPROVE SEO WORK
Content plays an important role in improving Search Engine Optimisation which helps in building businesses. The main work of SEO is to increase the visibility of your website on the internet platform. For meeting the purpose of increasing the visibility, it is important to optimize the content.
The top digital marketers even consider content marketing strategy as the most effective SEO technique. Even those business websites which have their own blog and write the content, have an average of 434% more and increase page rankings in Google, than those websites which don’t publish the content. If the word count of the article, in terms of content, is lesser the number of articles present, then Google does not index that in the Search Result.
A number of pages don’t mean you will have a huge traffic, but it increases the chances of getting traffic, the content has many keywords that help increase the rankings in Google. For example, creating blogs that have effective and different topics which are relevant, so that the attention of the audience can be grabbed. Content marketing strategy even gives more chances to rank higher, by using target keywords, which the people keep on searching in the search engine.
This creates a situation in which there is bulk of content on the website, giving the customers a number of reasons to visit the website. More content also increases the on-site time. This positively impacts the Search Engine Optimization of the Website by the user. As Google checks everything, it even checks the time spent by a customer on your site. If the time spent is more, it means you are delivering effective content, and if it is less, it means people are least interested in the content.
CREATING CONTENT IS COST-EFFECTIVE
Generating leads is highly crucial for every company, most importantly the smaller ones, as the smaller companies rely on the traffic, that is generated by continuous boosting and branding of the products and the company. Content marketing is not only crucial for making the company known, it is also cost effective.
On comparing content marketing with traditional marketing, it is found that the content marketing costs cost 62% lesser than the costs incurred in the tactics of traditional marketing, but generate leads 10 times more than the traditional way of marketing. All the small brands should use content marketing strategy to make their mark in the market. In fact, for them, it is an added bonus that the content marketing is cost-effective, and they can invest the rest of the money elsewhere, for more effective results.
However, patience is the key factor here. Content marketing is time-insensitive and it can take a good time to produce the results. It becomes accurate coming to the part of SEO. When a quality content is being prepared, it takes some more time to reach people. In fact, there are many marketers who opine that 81% of the increase in traffic can be viewed by just investing an hour a day, on the social media marketing.
You can see the relevance of the content marketing strategy, once you start getting the results and the returns. Creating the content, in reality, costs lesser and has a higher efficiency rate It helps small businesses, which see a huge Return on Investment on the content marketing. The result that you get by using content marketing, almost would be 4 times more than the amount you spend on it.
TOP COMMON CONTENT MARKETING MISTAKES
NO PROPER RESEARCH ABOUT THE TOPIC
This is one of the biggest mistakes that the content writers do. No proper research about the topic you wish to write. Once the content is written, you need to be curious to measure its impact on the people. Has it attracted the people? Have they liked it or not? Thus, proper post-research about the content also needs be done.
This usually happens if the people are new to the field, i.e freshers, or small companies. To rectify this, instead of choosing a subject that we like, it is always a better idea to choose a topic that the audience might be interested in.
Posting a content which you feel is interesting, doesn’t necessarily draw the customers’ attention. This might drive some traffic, but it will never drive the targeted people Hence, it is always better to go with the tide – with what viewers actually seek.
DOING EVERYTHING ALONE
Do the thing you are best at! If your niche is writing, just stick to blogging and don’t take everything into your hands. If you are a blogger, then do only blogging and writing, the rest of the optimisation would be done by SEO and other people who are best in their own fields.
Trying to take everything into your hands may spoil the things. There are cases where you are working for a small company and you have to handle a lot of things due to less number of employees. In such cases, it is always advisable to first take up whatever is your forte, and later take help for further work. This will improve your knowledge and also your grip on technology.
NOT USING DIFFERENT CONTENT FORMATS
Content writing doesn’t refer to the mere writing of words or content. It involves video content as well as visual content. If your content consists of only words and sentences, it is considered to be passive content.
To make the content attractive and catchy to the eye, it is always recommended to have visual content – at least one per article. This makes the content more attractive and increases the interest of the people, because a content without an image is more like a book on history.
Infographics, images and videos gain audience’s attention and make them stick to the content. There are a lot of tools available in the market, that help in generating free of cost infographics Canva, Piktochart, Venngage.
Being a marketer, it is important to know the statistics like the click-through rate, bounce rate, and average time spent on the site. All these things tell whether the content you are writing is effective or not. If yes, you can see the growth in the number of people. If not, you can figure out the reasons that lead to a decrease in the audience visiting the site.
Checking statistics and acting accordingly, may sound very simple but technically, it is not so. Keeping a tab on on all these little but important parameters, definitely saves time. This is a very important that has to be kept in mind keeping in view the benefit to the company, as this plays an instrumental part in the growth of the company.
Malicious software is known as the malware and computers are called malware infected. Which can infect your computer directly and can take all your personal data and misuse it this arise to malware infected computer. It can even hold a control on the system, software your important work-related things etc and do scams which are known as malware scams. They even have the malicious websites whenever a customer visits the site, the hackers install the malicious software into the user computer. And the user usually downloads the software thinking it is legitimate.
The scammers then with help of this software get easy access to the personal data the customers which they have in their computers.
The term malware defines itself as the malicious software whose aim is to harm and your computer malware infected and do scams which are usually denoted as malware scams. These dangerous and the sites which are infected get installed in the user’s site. Later gather all the important information of the user after which they build a stronghold on the user computer and start attacking other computers. The customers usually download these sites thinking to be lawful and legitimate sites whereas they, later on, turn on to be the infected sites. Some of the times they are downloaded by the user without their knowledge. The most common type of malware includes Ransomware, spyware, viruses, trojan, worms.
Statistics for sites hosting malware:
(Source: Google transparency report)
Below are some signs to detect malware in the desktop:
COMPUTER SLOWS DOWN
If your desktop slows down frequently and takes a lot of time to load time to start then your computer is malware infected. And it is one of the main and important acts of the malware to slow down the computer and its operating system. While you are surfing something on the internet or just accessing the local application.
The first and the furthermost thing is to find out where the real problem is?
Sometimes it may be due to low RAM memory and using high and number of applications. Which you have to manage to make the desktop work fastly.
Your hard disk may don’t have much space for storage for which checking of the files and removing unwanted ones is the only solution.
If the desktop slows down while using internet only then it may be due to browsing history which needs to be cleared.
While you work on your desktop you randomly get the pop-ups and the advertisements on the screen of your computer. Then it is also a type of malware infection which is known as spyware. Whose main motive is to gather all the information of the user without their knowledge.
To keep your desktop from this malware it is better to take some safety measures such as:
Avoid clicking on random pop-ups.
Avoid replying to unsolicited emails and messages.
Pay attention while downloading the free applications from unknown sites.
Suppose you are watching something Youtube, Facebook, Games or some other applications or using social media. Suddenly the apps crash showing a blue screen or mobile getting rebooted. This may be caused due to the two issues:
It may be due to the technical glitches caused in between software and the hardware.
The malware issue.
If it is due to a malware issue it is always advised to have a good antivirus. Scan all the documents and the whole computer if required.
When you open your laptop and see suddenly that your homepage changes every time you open it. And even find out that every time new toolbar pops up and you are redirected to new and different web address every time it could be due to malware infection.
This normally happens when you surf something on the internet and mistakenly click on some pop-ups. Which redirects to some other place and even can download some malicious software without your knowledge.
In this case as soon as possible run a security scan from the trusted software for the whole desktop.
INCREASED RANDOM POP-UP MESSAGES:
If you always get a message saying “You are running out disk space on windows”. Which initially means there no space left in the computer hard disk. For this first, you have to check whether physical storage is really occupied or not. If yes then delete all the unnecessary software and files from the PC.
This is another way of malware infection as it downloads very unnecessary files and software without the user’s consent. Which initially leads to fill up of the storage data.