The Future Of Voice Search Technology That Leads The Market

The Future Of Voice Search Technology That Leads The Market

Voice Search has become the latest searching pattern. These days people want to search anything on the internet without wasting much time.  Here, we will discuss details about Voice Search and the future of the Voice Search technology. Voice Search is becoming very popular due to its easy access.

Similarly, due to increased usage of Voice Search, the future of the Voice Search technology seems very promising and is here to stay and make a mark in the Voice Search trends. Voice Search is a method of searching, which allows the users to search the Web using spoken voice stipulation than typing.

What is Voice Search?

voice search

Voice search is a way of searching the internet through the voice command. Hence, Voice search allows you to ask a question to find the relevant answers through the voice command.

For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive, and are called open-domain question answering systems.

In a broader scale, voice search includes open-domain keyword queries on any searched information on the Internet. If we put in an example Google Voice Search, Cortana, Siri and Amazon Echo are voice-based systems and are interactive; such methods are called open-domain question answering systems.

However, it often involves several rounds of interaction that allows a system to ask for elucidation. To make it more precise, this is nothing but a  dialog system where you will ask for a query, and it will search for the answer. Voice search is a method of searching, which allows the users to search the Web using spoken voice commands than typing. 

How to use Voice Search?

There are three simple steps to activate voice search. It makes our task uncomplicated when used on a laptop, smartphones and any smart devices which are connected to the internet. The three methods to enable voice search are:

  • Click on the voice command icon
  • Call out the name of the virtual assistant.
  • Click on the home button or gesture on an interface.
  • Activate the virtual assistant

voice search

The examples of virtual assistants of voice search are Apple, Google, and Amazon.

  1. If you opt an Apple, then it is: Hey, Siri
  2. When you use a Google, then it is: OK, Google
  3. In case you work on Amazon, then it is: Hey, Alexa
  4. While using Cortana, then it is: Hey, Cortana.

What are the Benefits of voice search?

With voice search technology, users find it unambiguous because of its natural and mess-free search patterns. Any age group can utilize the voice search and can get the most refined results. Some of the voice search benefits include:

  • Searching with voice search is fast.
  • Quick image search
  • Easy to voice search than typing search.
  • Smart search on your apps
  • Simple to use
  • Accurate recognition of queries
  • It is Simple to use.

How to turn on Voice Search?

Voice search, is a speech recognition technology where you use your voice to search for the inquiry on the Internet. According to a study, mostly by the year 2020, over 50 percent of people use voice search. To turn on your Android, follow these simple steps.

  1. First of all, open the Google app.
  2. Towards left corner of the page, touch/press the Menu icon. Tap ‘Settings’ > ‘Voice’ > ‘OK Google’ once it detects you can go ahead.
  3. You can choose when your smartphone to listen when you say ‘Ok Google.’

How to turn on “Ok Google”?

You can use voice search for a simple search, to get route directions, or a simple reminder and many more. For example, you can ask ‘Ok Google, will it rain tomorrow?’. In the same way, in other devices, you can ask, ‘Hey Google, will it rain tomorrow? Do I need an umbrella?’. To start using ‘Ok Google,’ first of all,

  1. launch the Google app and open ‘Settings’ > ‘Ok Google’ detection screen.
  2. After that toggle from any screen and ‘Turn on’ the ‘always listening mode’ from the Google app.
  3. Then you will be prompted to say, ‘Ok Google’ three times.
  4. Now the app detects your voice and is all set to rock.

 How to download Voice Search app?

Google Voice Search is a Google product that allows users to use ‘Google Search’ by speaking on a smartphone, laptop or any other smart devices to ask a specific question they need to know. You can download voice search app, enjoy the voice search.

What is Voice search apk?

To download voice search apk, this is the latest voice search app to search your queries through voice. All the crashes solve in this version. Voice search apk is fully customizable.

What is youtube Voice Search?

We all know that youtube is a hot cake in searching trend. Many people prefer youtube search because of its natural and understandable results. You can see the latest or trending videos on any domain by simple voice. However, you need to get updated to the newest version, and you enjoy the youtube video search to the fullest.

How does Voice Search work?

Isn’t it interesting to know, Voice search is very much similar to the functioning of the brain. To put in simple words, using cloud processing power, Google can analyze a ton of patterns. In case of voice searches, these are called spectrograms.

Therefore, Google can use models and use the same to predict new trends, very much like the neurons in the brain would reconnect for further instructions or tasks.

However, there are layers in processing speech. First of all, Google tries to understand the consonants and the vowels. This the necessary step and the first layer.

Next, Google voice search make intelligent network about the words and then further goes to high level. Today, a neural algorithm started taking place in voice search and also imaging software has made a popular trend.

What is Voice Search Statistics?

Well, to put in exact numbers, it is difficult to come up in precise figures on how many Voice based searches are used. There is no such information provided by Google.

But we can say that voice searches replace the general trend of typing in search tabs. This trend is expected to increase in coming years. According to the report Internet Trends report in 2016, voice searches have raised enormously between 2008 and 2016.

Furthermore, according to Location World, 40 percent of adults use voice search results. However, the predictions by ComScore say that more than 50 percent of searches will be voice-based searches by the year 2020.

  • Gartner predicts that 30% of all the searches will be taken by the year 2020.
  • NRP and Edison Research, says that at least one in five owns a smart speaker in America.
  • Almost 20 percent of Americans use voice search according to ComScore.
  • Emarketer shows that in the year 2017 alone, almost nearly 30 percent of people have used Google voice search.

What is the market Growth Statistics for Voice Search Devices?

There is a tremendous increase in the voice search in the year 2018. redefining the search techniques, the leading companies are coming up with the best voice search devices to make even more straightforward.

  • Apple, Google, Xiaomi, Amazon, and others shipped 16.8 million units in Quater1 of 2018 as per Canalys report.
  • The global market for voice search devices grew 187% in the Quater2 of 2018 as per Canalys.
  • Google has sold 5.4 Million Google Home models so far in 2018 according to Canalys.
  • Amazon had sold 4.1 Million Echo devices by Quater2, 2018 as per Canalys.
  • Xiaomi’ s Mini AI speaker sales were up 228% in 2018 according to Canalys
  • By 2024, the global voice smart speaker market could be worth $30 billions or above.

What are the trends in Voice Search?

The voice search is on the top-notch searching patterns and will take over the traditional search type. The voice search trends are here to stay, and it will be challenging to adapt to the changes to remain in the marketing, and the businesses should adopt these new voice search trends to face the competition in the industry. Let us go through some of the voice search trends are:

AI and machine learning:

The increasing demand and dominance of AI devices and machine learning will also force the changes to search algorithms, to process machine learning. Google should uprise the changes to its algorithm accordingly.

Advancements in Artificial Intelligence (AI) and Machine Learning are making a substantial impact on the way how to interact with the smart devices and also the internet.

The more exciting part is that when RankBrain encounters a phrase for the first time, it prepares a hypothesis to the search word and gives an apt answer. Therefore, this ability to think like similar way as the human brain makes AI devices such as RankBrain more effective.

Local Search:

It is a known fact that consumers, research the products they want to use or try will check for the reviews online. Almost 70 percent of the consumers’ research about the website and the services and the products before itself before buying online.

Recent studies show that local search among the voice search is on the high rise. Last year itself there was an increase of 58 percent of consumers have found the local business through voice search. Now, local is new global

If we take an example, Google searches for “near me” had tremendously increased last year. We can now see the same ads on television also. Moreover, there is a rise in smartphone usage and smartphone searches too. The main advantage of using local searches is all the nearby local areas is highlighted in the search results.

Voice Search Mobility:

Consequently,  voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology. Google has a 95% accuracy rate when the spoken correctly in English.

Moreover, Google voice search on smartphones is available in over 60 languages. It is not that long that in 2016 itself, 20 percent of searches are done through voice search.

Voice Search Optimization:

Voice Search Trends are used to Optimize the voice searches for Alexa, Siri, Google, and Cortana.  However, with these virtual assistants continue to grow, so is the competition.

Moreover, using natural language with direct answers to specific questions is critical. Therefore, the schema markup and rich snippets keep queries and responses in the context that is better understood by search engines.

Voice search is for local searches or informal quizzing; it has become essential for merchants to have the Google store in proper up-to-date information. Hence, the domain authority and traditional search rankings play a crucial role in the appearance of search results. Here, local SEO optimization will come into the picture.

What is the future scope of Voice Search Technology?

Now, the biggest question is, the future scope of voice search or voice search technology sustains in the search patterns techniques. There is still a lot of voice search technology predictions that will take the marketing industry and business to the next level. Implementing these voice search technology gives the best bet to improve the visibility of your website.

Personalized Responses:

We can’t deny the fact that the users want to feel personalized and have the best experience whenever they interact with the technology or a website. Personalized responses are on high demand right now, and you cannot ignore this need of the consumers.

If you are going to adopt this developing voice search technology, make sure you will provide the space and ease the customers want, and also the personalized touch.

Eventually, Google Assistant has already in the competition and seems to have clearly understood the context and the stack of the questions that come up. Since last year, it has improved to a great extent and is the most favorite of many consumers.

For example, users ask on google home “What is the weather today?” and then ask “will it rain?”, Now the google can know and guess the next question the users will be most likely to ask is about the location. So, here the google gets ready with the answer.

However, Alexa cannot understand the context to this extent as Google. Hence, Google uses more of personalized touch and can do better at guessing the next question.

Alexa relies on custom-built skills and protocols whereas the Google Assistant can understand specific user requests and can further personalize the response.

Ahead of smartphones:

In the next coming years, voice search is not limited only to laptops, home devices or smartphones. According to Steve Rabuchin, VP of Amazon Alexa says, the vision is that customers should retrieve Alexa under all environments

Eventually, which means that the customers may be able to talk to cars, lights, lamps, refrigerators, and all smart devices if you are even outside of the house.

However, one thing that the program developers should keep in mind is consistent user experience. Apart from addressing the sophisticated capabilities of all devices, it is also essential to direct the user needs and concerns in the coming years. Programmers should think ahead of smartphones.

Voice Search Notifications:

While talking about smartphone usage, voices search raises a new scope for the future of voice search technology. Developers should make sure that the voice search has better engagement time and also smooth usage.

Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notifications feature allows Alexa to indicate that there is some new content, such as shopping updates, upcoming offers, shopping festival details, and many such updates. These voice search notifications will no doubt become the latest trend in the coming years.

Security is the main focus:

As this is the start of the voice search technology, many major setback trends are to see. The companies will have to start spending the amount on the security to interact with their customers. Adding voice search will enhance the user experience and makes the work dull.

security

However, voice payments will become secured to make voice payments. Another next challenging task is to provide high security and privacy. Make sure to keep the consumers’ information safe and private on all circumstances.

In 2019, voice search and voice search technology are not only about just saying but how you are telling the context matters. Security should be the main focus for these voice search technology.

Conclusion:

There is no doubt that the voice search in the year 2019 will reveal the future of voice search technology. Voice search technology will be a milestone for the searching techniques. However, it takes time for a transition but prepares for its growth.

Therefore, by understanding linguistics importance and paying close attention to smart device usage and advertising, we can surely gain insights to improve online marketing strategy. If you want to promote your business right away, then this is the time you should start making considerations to voice search and SEO as these two are big things as of today.

How is the Growth of Voice Search in 2018-19?

How is the Growth of Voice Search in 2018-19?

Speaking to someone and getting the answers is easier and time-saving than typing it. Voice search is one of the trendings and the biggest searched topics in the SEO platform and the searches on the internet are mostly dominated by the voice. And every digital marketing campaign needs the voice search to be incorporated into their work.

The way people using the internet has been changed a lot and the mode of searching also changed & the voice assistance has become very much reliable, convenient to talk and most importantly getting the results quickly.

It was announced in the year 2008 during Summer’s at the Inside Google Search event that it would include the voice search on Google in the coming days. Now it has become one of the most used and best voice assistance tools in the market used by almost everyone who has a smartphone. According to the year 2017 statistics, there are approximately 33 million voice search enabled devices in which 40% of the people do only voice searches. And the search queries increase up to 35% every year. And in the year 2017, Google added more Indian languages which include Tamil, Telugu, Marathi, Bengali etc.

Voice search or digital assistants include the following:

Virtual Assistants

  • Amazon Echo
  • Amazon Alexa
  • Google Home

Mobile Assistants

  • Ok google for android phones
  • Siri for Apple iPhones
  • Cortana for Microsoft phones

TV/ Remote assistants

  • Amazon Firestick
  • Roku

GROWTH OF VOICE SEARCH

According to the researchers over the past years, it was found that there is an increase of 20% of voice search queries in Google mobile app which all includes Google home, Siri in Apple iPhone, Amazon Alexa etc. Recently Google Home also extended features like appointment booking with voice, for more information check in Google I/O 2018. As soon as the language processing and machine learning behind the engines get advanced and become more accurate. The advanced as data in machine learning gets more trained it will, of course, attract a lot of people. In near future people using voice, assistants are going to be increased as more people are going to use this voice search for browsing.

And the surveys estimate that by the end of 2020 more than half of the searches would be done through the voice searches only. People are opting for the voice-based searches more than the traditional search for typing the words, voice searches mainly save a lot of time and are more precise than the words being typed. People of the young age group use the voice search a lot of statistics says that 57% of teens and 24% of adults use voice search while they are with their friends, 23% couples use while cooking, 59% teens use while watching TV and most interestingly 22% teens and 15% adults use voice search while they in bathroom.

Below is the statistics based on the age group and the percentage usage of the voice search:

voice search

Optimizing the voice search in the SEO or search engine optimization is one of the best ideas. SEO services basically include attracting traffic or grabbing the customers towards your business. For a business to be successful and gain profit increasing traffic to the business website is a very important aspect.

And using more and advanced technology which eases the work of customers gather the business website more people. For More Information about How voice search will change in 2018 SEO trends click here.

Below are the four ways to optimize your website with voice search:

VISIBILITY ON FEATURED SNIPPETS

The most interesting thing about Google home or Google Assistant is that where it gives an answer to a question it itself cites the website name or the source of the information which is also called as featured snippets and then sends the link of the source to Google home app.
And the featured snippets that are read by Google home and Google Assistant are the sites which are ranked in position zero.

That is why optimizing featured snippets in voice search for SEO services is very important as more and more people are turning towards it. People searching for “how to optimize featured snippets” has been increased to 178% from the past year.

The voice queries are very easy to understand and it helps to know the query types that surface the featured snippets. And for the most common featured snippets, the marketers can invest time nicely to provide the best answers to the customers. This also even helps the marketers as the better answers get noticed by Google very easily. And the best answers get the greater credibility and your brand gets recognized, and by potentially attracting a lot of traffic toward to the Google Home app.

Initially Google Home gets a lot of benefit from this because best answers drive a lot of customers to Google. Due to which the people will build a trust upon Google Home or Android devices and finally this will lead to an increase in the sales.

PERFECT OPTION FOR LOCAL SEO:

Business information related to voice searches are very high which is estimated to be 39%. So voice search is the best option for the local SEO service. And your business site should always be updated with your correct details like the right address, contact details and the perfect opening and closing time.

Eventually, when a customer searches for the “cake shop near to me” you website should pop-up to the first position. In the same manner, you should always provide the right information to your customer most importantly the contact number, address and the opening and closing time. Suppose you give a wrong time customer appears after it then you may end up losing a valuable customer.
According to the information and service provided the people will review your business which helps the others to know about your service and either drives more customers or deprives customers.

IMPROVING THE SITE SPEED:

Mobile phones nowadays have everything inside it the voice search in mobile phones is being used extensively that’s why optimizing your website in the mobile phone is very necessary. Because if this doesn’t happen then users will simply return back which hampers your business and Google rankings a lot. And the pages which take a lot of time to load will always suffer more bounce backs of customers than the pages which load in less time.

If you have slower loading page on mobile phones then the customer returning back rate are quite higher in case of mobile than the customer using the desktop. According to the records the smartphone users especially the people using voice search which is approximately 9.65% that is higher than that of the desktop users are more keen to bounce back.
So, maintaining the speed of the website is always an important aspect of the business websites to drive the customer attention towards your business.

THINK LIKE THE SEARCHERS:

As Google already told it monitors everything that comes up on Google even the voice searches. With the idea that there will separate keyboard queries for mobile phones and desktop search data. This thing was not being implemented early because of the main reason like the voice modulation as the voice searches become the longer trail searches and due conversational problems like speaking loud sometimes, speaking low sometimes and the sound of any query should have a specific sound or else it will exclude it automatically.

Voice search is always gathering a lot of traction from the audience but still, the future can never be predicted still can say that the trend of voice search is not going get down this soon. And it is very good for the marketers who use digital platform for their business works it helps to drive a lot of people to the website. Following the trend and using it effectively will bring profit to any company.

Optimize for Voice Search in Search Marketing:

If you need your content to appear on the SERPs(Search Engine Results Pages), then you need to think in the command’s perception. How the commands are made, how its questions are phrased. You also need to have a good understanding of what different ways the command can be formed. This way you can include such phrases in your content to appear right when the user searches for the same.

This might seem to be a big deal, but trust me, using the right tools will show you the way. With the websites like answer the public, you can understand what a person usually searches for. Like if you type a keyword, all the questions related to the keyword will be displayed out in front. Such is the beauty of this website. Not just that, you can even use Buzzsumo to see which topics are socializing more.

Voice Shopping:

Do you know? According to the statistics, people would start shopping just through their voice commands. They’d ask for a product and if the product is relevant enough, they’d place the order right away. Yes, it wouldn’t take much time before this facility comes to your doorstep. Hence, even when you’re selling a product, you need to be pretty sure, the keywords they’re going to use.

Not just that, as the facility of tracking and date of delivery is already on the phones, you need to take every measure to make it as purchase friendly as possible. One shouldn’t face a hard time shopping for the products they desire.

 

REFERENCES:
https://neilpatel.com/blog/seo-for-voice-search/
https://searchengineland.com/seo-2018-optimizing-voice-search-288078