November is almost coming to an end and Black Friday is approaching very fast. every marketer should be buckled up with different and unique marketing strategies. The end of November is the beginning of the holiday season as it all starts from Thanksgiving and ends up at Christmas. It is a perfect opportunity for the business person’s to complete the year in a good note and increased sales during this festive season. However, start the new year with a new zeal and positive vibes is a great idea. To promote your business one of the easiest and reliable place is the digital media. These days people are more into the internet and digital marketing than going personal. Upon that social media has become a major part of everybody’s life. So, it becomes very important to target social media for any kind of business to drive the customers.
(Source: Pinterest Sephora)
While we move towards social media there are a lot of trending social media sites which also give access to do business in their site like Facebook, Twitter, WhatsApp etc upon all these nowadays Instagram marketing has increased a lot and people are more relying on the Instagram marketing or Instagram Ads. In all these things we can clearly say that Instagram has raised its levels towards branding and included a lot of features which helps in easy branding and driving lots of views.
In this article, we are going to mention the best Black Friday marketing strategies for Instagram that will help you in all the ways to improve your market presence and grab the attention of a lot of people towards your brand.
PLAN A CAMPAIGN
Though Black Friday is around the corner you will find huge spendings and transaction in this period of time. You can get immense sales and success only in this period of time. Doing a promotion in this season of the year is very advantageous because you will get to know your active customers who will look for various deals this holiday season.
(Source: Instagram)
So, it is the time to stop worrying about what has gone and what sales you made earlier and start thinking what you are going to gain now and centralize your complete concentration on only one thing that is gaining the customers’ attention. Whereas it is just the type of campaigns that vary, which usually depends on business types, but the only thing that remains same everywhere is making the profit and dragging the customer’s attention towards your business.
(Source: Instagram walmart)
You should have a very good planning and strategy which will bring you the preferred customers. It should contain every single aspect that defines about you and the product that you are selling. Prepare an eye-catching poster with all the offers, discounts and exclusive gifts that you want to give your customer.
Offers & discounts are the first things that a customer looks for during holiday shopping. It may be an age-old tactic to drive the customers but, Yes! it works. Eventually, it is you who has to make it according to this time period or generation, and make people attracted by doing something for which people crave for and will buy for sure. Promote all these things in the digital media and do digital marketing because these days digital media is the most watched place and it is a place where people most of the time stay active in. So, a proper strategy and tactics for this very much important.
START SOON AND END LATE
Festive holidays just come once a year so concentrating on it, weeks before the holidays start always adds up as an advantage. To make it work for you it becomes very much important to take it seriously, and look it as more than just a day event. It is the time to concentrate on the whole holiday season.
For the best results start planning a few days before or you can say some days just ahead of Black Friday. This planning stays with you a longer period of time, and daily you get a certain amount of customers and the customers will keep on increasing gradually every other day. The plan should be like start posting about the offers, discounts, gifts etc. a week or a two before and increase the excitement level in the people day by day. However, also give the people a sneak peek about all those items that are discounted or have the exclusive offers.
(Source: kidly)
The motive is to create a lot of hype and buzz about the brand, offers, discounts etc. then extend it till Black Friday just by showing your hit products, biggest sales and then the discounts upon these items if any. So, that when exactly the Black Friday is arriving the viewers will be ready with their wishlist to buy it immediately.
According to the surveys, it is revealed that 62% of the shopper’s shop post the holiday. So, at this time let your brain do a brainstorming and start thinking about the offers that you can give the customers, however, which starts before the holiday days and continue till some days even after holidays.
FOLLOW-UP YOUR CUSTOMERS
Send all your customers the exclusive offers that you are planning to have. Whereas, keep in mind always send exclusive coupons to your loyal customers and the followers who buy from your website frequently and start following them. One important tactic to hold on these people is to give them some extra coupons or discounts or you can increase their sales day option or you can ask them to use certain coupon code so that they can avail the required discount. While creating a bit of scarcity marketing or FOMO and making the period very urgent or making it as a period of urgency.
(Source: Instagram chictreasure)
However, it is not necessary that everyone whom you share the promotional advertisement will turn up and make a purchase, but yes you can expect that a lot of people will turn up may be through your promotional ads or maybe from some other channel. For all these things to happen following your trusted customers is important.
These days the ADs on Instagram can be more personalized for a specific customer by using his/ her place that person is residing and using their linguistic factors in the ADs according to the region where they live. This way it helps to connect to the customers from all the background and this increases the chances of the purchase.
Warm up, and start planning according to the region, customer’s language, place, habits likes etc. and start showcasing your potential advertisements to the customers.
CREATE HASHTAGS
At present, there are 6.7 million hashtags comments being used until now under the #blackfriday hashtag and it is expected to rise till the end of the holiday. To avoid your posts and advertisement from getting faded in the crowd in between all the post. It becomes crucial to have a great Black Friday Marketing strategy is mandatory with your customized hashtag.
(Source: Instagram)
A customized hashtag for black Friday will make your unique and stand out in the crowd and ask your customers and the followers to use this hashtag. While keeping all your attention centralized on Black Friday and the upcoming events. Hashtags play an important role in drawing you loyal customers and you also get a clarity about your customers.
FREQUENT POST
The holiday season gives you more customers and produces you a lot of engagement in Instagram people before buying anything online believe in the updates of the Instagram. Create a lot of posts, and make the people engage to your page on the Instagram page this is one of the best Black Friday Instagram marketing tactics. Schedule everything beforehand and flood your social media site with Black Friday posts as soon as the holiday arrives.
(Source: Instagram walmart)
Maximize the posts per day and create more events to drag the attention of a lot more people and it will initially increase the followers. At the end of the holiday, you will find that your followers will increase so as your sales.
STRONG CAPTIONS
Have a killer and the stronger caption aways while including the call-to-action which was not so important earlier for the Instagram caption however it is considered to be the most important thing these days. There are different kinds of shoppers out there first one who shops a lot during the Black Friday and the other are those who may not even cross your shop fence or check your website before and will think a lot before making a purchase.
So, it is you who have to make sure that your posts convert these type and normal viewers to the customers and they buy things from you. The captions you mention on the image should be the strongest which will drive the more customers.
(Source: Instagram me3store)
The CTA that is present asks your customers to view all your products and shop the collection, then comment on the post and give them a promo code which the customers can use while checkout etc. All these little efforts will drive you a lot of customers for sure and increase your sales.
EXTRA EFFORT TO REPLY COMMENTS AND DM
In the year 2017, a whopping 13 billion sales happened in the Black Friday day. So, you can even find out that your Instagram account may be flooded with a lot of comments and DM messages which may include a lot of things like people enquiring about a product, about any discount, any query etc. all these may be the possibilities that a customer may require a reply for.
(Source: Instagram walmart)
Make sure you and your team are fully ready with all the expected question and answers for it. Especially, when you are releasing your sale, discount, promo code in the Black Friday holiday time. If you will make the work of the customers easy and smooth then the possibility of the purchases will increase. People always liked to be answered quickly and in a polite manner which makes them feel good and 70% of the time they will make a purchase.
TAKEAWAY
These are some of the major and important Instagram Black Friday marketing ideas, which not only fits in for the Black Friday it can be incorporated for all the holidays and festivals. Similarly, it can be incorporated for some other social media sites like Facebook, Twitter etc, these tactics are considered to be top tried methods to increase the sales and viewers and then convert them to the customers.
If facing any problem in incorporating these tactics feel free to contact us!
The holidays season is just a few days away, people have already started shopping crazily for this season. Holidays usually include celebrating with the family, friends, and relatives have mouth-watering food such as roasted turkey, baked potatoes and then, of course, a lot of shopping. Starting with the Thanksgiving which on November 22nd this year, the holiday season starts. Followed by Black Friday and then Cyber Monday so on, the holiday season starts from thankings and ends till Christmas and then may continue till the New Year.
Researches have even revealed that 8 people out of every 10 always plan to spend more on holiday shopping in the winter season. The shopping list of shoppers includes 54% of shopping for clothing and footwear items, 45% of shopping is for gift cards, and the rest 43% of the shoppers buy toys and games. On the other side, 4% of the people take a strong stand that they will not drain a lot of money for the Black Friday shopping. This was 2% in the previous year which has increased by 2%, now people are becoming a bit attentive while spending the money.
When coming towards the huge spenders in the holiday season they the only name that pops up are kids. Yeah! kids are the top spenders and seriously drain all the money from their father’s account. 54% of the fathers spend more amount for buying the kid’s stuff or whatever their kids want. This year dad’s become the top spenders for the holiday season. This percentage increased by 23% than the previous year spendings. Rest percentage which is left includes: parents of the kids aged between 6-11 years, it is expected to be 49%, 44% are the people are single parents, then 44% are the men aged between 18-34 years, the final one is in total 40% these are the iGeneration people between 18-23 years.
Online shopping destination Black Friday
Digital shopping platform is conquering the whole offline market and all most all the brands are turning towards the digital platform to give people an easy and larger exposure. The previous year online shopping spenders were about 86%, however, this year it has increased by 5% and has become 91%.
However, in the race of doing online business or e-commerce marketing, Amazon tops the chart with 73% of the people preferring Amazon for the shopping. After Amazon, the mass merchandise comes up with 70%, which is followed by departmental stores with 50%, then the footwear and the clothing stores with 51%. Amazon is considered as the top influencers for the online sales till now.
Online shopping is majorly dominated by the iGeneration with 83% of the youngsters buying everything in the digital platform. After this, the millennials people between the age group 24-41 come up with a major spending til 74%, then the generation X the age group of 42-53 spends around 70%. At last, the baby boomers aged between 54-72 years are 69%. These are actual shoppers percentage according to the age group of the people who do digital shopping in the e-commerce site.
Source: Pinterest
Keeping all these things in account the brands have an excellent opportunity to use this and increase their market value. Targeting the Black Friday and generating the best Black Friday marketing strategy will for sure to increase your sales.
However, the important thing here pops is what is the best Black Friday marketing strategies that should be incorporated? To help you out from this type of dilemma we listed out the top Black Friday marketing strategies below:
Tricks and tips for last-minute Cyber Monday and Black Friday Strategy
Scarcity Marketing
Scarcity marketing is the best tactic to make the people afraid when you are just a few days away from the D-day. When you keep something in your e-commerce account and say the viewers that “if you don’t buy it soon then you will be missing out something huge” the viewers will start thinking about. This is what scarcity marketing is all about. Making viewers feel that if they miss out this opportunity then there will be no new opportunity to buy the same product.
Source: Amazon
The World’s top e-commerce company Amazon incorporated this technique to grab the attention of a lot of customers. Not just the attention even to make them buy the product by showing them the messages like “Only 1 left in stock” upon seeing this there are 70% chance that people will hurry up and buy the product.
FOMO or Fear of Missing out
This is also a type of fear that the companies try to create among the people. It is very much similar to scarcity marketing, in FOMO people get feared of missing the item and buy the item immediately.
Source: Booking.com
As shown in the above example that Booking.com use this tactic and show the people that the item is “out of stock”. Here, in the above AD, you can see that the Booking.com is showing its customers the message “You missed it!”. This creates a sense of fear among the people and if they lose one thing then the people will be in the hurry and immediately book other options that are available. This thing increases the sales of a brand in an urgency and is considered to be the best Black Friday marketing tactic.
Give Exclusive offers
Offers attract a lot of people, grab the people’s attention and make the people buy the product. Each and every person present on this planet love exclusive offers. It is one of the old and tried tactic which is adopted by all the marketers for a long time to increase the sales. We assure you this is the best tip for the Black Friday marketing.
Giveaway the best marketing offers and deals possible and people will be attracted like anything and this will for sure increase your sales. Never and ever forget to give exclusive offers with attractive taglines and images. Below are some of the example of digital ADs on black Friday marketing.
Source: Pinterest
Source: Pinterest
Source: mystery shirt
Social Media following
Social media plays a crucial role in driving people to your website. These days all the people who are using the internet are active on the social media platform which makes social media an important place to target the audience. Social media Ads works like wonders and it is a proven fact that 50% of the customers come from social media website to make a purchase. So, never forget to concentrate on the social media site, if you miss it then you miss a lot of customers.
Source: Facebook
The above Facebook AD is for the Black Friday marketing of a hotel which is providing exclusive offers for the holiday season. However, the below one is the Twitter Ad for the Black Friday marketing deal providing some amazing deals in the social media site.
Source: Twitter
In Instagram, you can have two ways of marketing one through the normal Instagram Ads another through the Instagram Stories. Both drive a lot of customers while Instagram stories these days are driving more customers and a lot of people are getting attracted to it. Below are the examples for it.
Source: Instagram
Source: Instagram
Cross-channel Marketing
If you want to increase the per customer revenue metrics of your brand then start promoting the adjacent product now, Yes! show the adjacent product who have just clicked the purchase option. By now, you will be wondering how? this is not a rocket science.
A customer completes one purchase then showcase him/her the items related to that item. As soon as one purchase is completed and the customers view other items related there is a 50% chance that people will buy this also. Or, give an option and combine it with another item and offer it for a discount then there is a huge chance that people will buy both.
Paid Ads
While going for the last minute marketing tactics for Black Friday the paid ADs become an important aspect to rank in the top of the search page and gather the attention of the viewers who are searching for it. For all last minuters, paid ADs is a big requirement and are the rescuers which should not be neglected.
Source: Google
Optimize for every device
The Application or Website that you have for your brand or company make sure that it is easily accessible in smartphones, tablets, laptop, desktops, each and every device through which people can access the internet platform. Optimizing it all devices: a marketer and the brand should not take it in ease and should check all the time whether people can access it or not.
Most importantly you should check whether it is working for all the Operating System available that is the Android and iOS. Make sure your website is working good enough and doesn’t contain any bugs and loads fastly so that people stay in your site and doesn’t go away in mid due to these problems.
Focus on the e-commerce site and flood the site with offers
As the holiday season is a week away it becomes necessary that your e-commerce site should contain all the offers, gifts, coupons etc. all those things which make people excited and come to your site for making a purchase.
You should feel as if this is your last chance, so, make it big and flood the website with all the exclusive and the best offers that you have. People love offers, discounts, coupons, gifts etc. So, never miss these things. Below we mentioned some of the top company website and their landing page offers.
Source: Apple
Source: Amazon
Source: eBay
Push Blogs
If you have some old blogs related to the topic like about the holiday season or Black Friday marketing deals or cyber Monday marketing deals then push the blogs forward. Refurbish those content according to the present requirement and keep it in front of the viewers. This will increase the number of viewers to your site and your old blogs will gather more viewers.
This is a way to make people know more things related to the same topic and to get a full brief note about their requirements, it will work as a guide for the users searching holiday marketing, black Friday deal or Cyber Monday deal.
Referral codes
Usage of Referral codes have been increased these days, people are nowadays are using these codes to grab more customers. In this, if one user comes up and makes a purchase then he will be given a privilege to avail certain amount or discount only if they use a specific code and refer to their friends or family then they have to come up and make a purchase, after which they first user can avail the coupon. This works generously because a lot of people come up like this and there will be no decrease in the graph of earning people will flood up and refer there friends to get the coupon.
Source: Getpayroll
Source: Subscription box
These are some of the tried marketing deals for Black Friday for all the last minute marketers to gain the attention of the audience towards their site. We assure you will also get the best result and your sales will touch the peaks if you also apply these.
What are you waiting for? Apply these Black Friday marketing tactics and increase your sales.
If you will face any problem then feel free to contact we will help you in all possible ways.
