Black Friday Marketing Strategies for Instagram

Black Friday Marketing Strategies for Instagram

November is almost coming to an end and Black Friday is approaching very fast. every marketer should be buckled up with different and unique marketing strategies. The end of November is the beginning of the holiday season as it all starts from Thanksgiving and ends up at Christmas. It is a perfect opportunity for the business person’s to complete the year in a good note and increased sales during this festive season. However, start the new year with a new zeal and positive vibes is a great idea. To promote your business one of the easiest and reliable place is the digital media. These days people are more into the internet and digital marketing than going personal. Upon that social media has become a major part of everybody’s life. So, it becomes very important to target social media for any kind of business to drive the customers.

black friday offer

(Source: Pinterest Sephora)

While we move towards social media there are a lot of trending social media sites which also give access to do business in their site like Facebook, Twitter, WhatsApp etc upon all these nowadays Instagram marketing has increased a lot and people are more relying on the Instagram marketing or Instagram Ads. In all these things we can clearly say that Instagram has raised its levels towards branding and included a lot of features which helps in easy branding and driving lots of views.

In this article, we are going to mention the best Black Friday marketing strategies for Instagram that will help you in all the ways to improve your market presence and grab the attention of a lot of people towards your brand.

PLAN A CAMPAIGN

Though Black Friday is around the corner you will find huge spendings and transaction in this period of time. You can get immense sales and success only in this period of time. Doing a promotion in this season of the year is very advantageous because you will get to know your active customers who will look for various deals this holiday season.

black friday marketing

(Source: Instagram)

So, it is the time to stop worrying about what has gone and what sales you made earlier and start thinking what you are going to gain now and centralize your complete concentration on only one thing that is gaining the customers’ attention. Whereas it is just the type of campaigns that vary, which usually depends on business types, but the only thing that remains same everywhere is making the profit and dragging the customer’s attention towards your business.

black friday marketing strategy instagram

(Source: Instagram walmart)

You should have a very good planning and strategy which will bring you the preferred customers. It should contain every single aspect that defines about you and the product that you are selling. Prepare an eye-catching poster with all the offers, discounts and exclusive gifts that you want to give your customer.

Offers & discounts are the first things that a customer looks for during holiday shopping. It may be an age-old tactic to drive the customers but, Yes! it works. Eventually, it is you who has to make it according to this time period or generation, and make people attracted by doing something for which people crave for and will buy for sure. Promote all these things in the digital media and do digital marketing because these days digital media is the most watched place and it is a place where people most of the time stay active in. So, a proper strategy and tactics for this very much important.

START SOON AND END LATE

Festive holidays just come once a year so concentrating on it, weeks before the holidays start always adds up as an advantage. To make it work for you it becomes very much important to take it seriously, and look it as more than just a day event. It is the time to concentrate on the whole holiday season.

For the best results start planning a few days before or you can say some days just ahead of Black Friday. This planning stays with you a longer period of time, and daily you get a certain amount of customers and the customers will keep on increasing gradually every other day. The plan should be like start posting about the offers, discounts, gifts etc. a week or a two before and increase the excitement level in the people day by day. However, also give the people a sneak peek about all those items that are discounted or have the exclusive offers.

black friday marketing tactic

(Source: kidly)

The motive is to create a lot of hype and buzz about the brand, offers, discounts etc. then extend it till Black Friday just by showing your hit products, biggest sales and then the discounts upon these items if any. So, that when exactly the Black Friday is arriving the viewers will be ready with their wishlist to buy it immediately.

According to the surveys, it is revealed that 62% of the shopper’s shop post the holiday. So, at this time let your brain do a brainstorming and start thinking about the offers that you can give the customers, however, which starts before the holiday days and continue till some days even after holidays.

FOLLOW-UP YOUR CUSTOMERS

Send all your customers the exclusive offers that you are planning to have. Whereas, keep in mind always send exclusive coupons to your loyal customers and the followers who buy from your website frequently and start following them. One important tactic to hold on these people is to give them some extra coupons or discounts or you can increase their sales day option or you can ask them to use certain coupon code so that they can avail the required discount. While creating a bit of scarcity marketing or FOMO and making the period very urgent or making it as a period of urgency.

instagram black friday marketing

(Source: Instagram chictreasure)

However, it is not necessary that everyone whom you share the promotional advertisement will turn up and make a purchase, but yes you can expect that a lot of people will turn up may be through your promotional ads or maybe from some other channel. For all these things to happen following your trusted customers is important.

These days the ADs on Instagram can be more personalized for a specific customer by using his/ her place that person is residing and using their linguistic factors in the ADs according to the region where they live. This way it helps to connect to the customers from all the background and this increases the chances of the purchase.

Warm up, and start planning according to the region, customer’s language, place, habits likes etc. and start showcasing your potential advertisements to the customers.

CREATE HASHTAGS

At present, there are 6.7 million hashtags comments being used until now under the #blackfriday hashtag and it is expected to rise till the end of the holiday. To avoid your posts and advertisement from getting faded in the crowd in between all the post. It becomes crucial to have a great Black Friday Marketing strategy is mandatory with your customized hashtag.

black friday strategy

(Source: Instagram)

A customized hashtag for black Friday will make your unique and stand out in the crowd and ask your customers and the followers to use this hashtag. While keeping all your attention centralized on Black Friday and the upcoming events. Hashtags play an important role in drawing you loyal customers and you also get a clarity about your customers.

FREQUENT POST

The holiday season gives you more customers and produces you a lot of engagement in Instagram people before buying anything online believe in the updates of the Instagram. Create a lot of posts, and make the people engage to your page on the Instagram page this is one of the best Black Friday Instagram marketing tactics. Schedule everything beforehand and flood your social media site with Black Friday posts as soon as the holiday arrives.

instagram black friday strategy

(Source: Instagram walmart)

Maximize the posts per day and create more events to drag the attention of a lot more people and it will initially increase the followers. At the end of the holiday, you will find that your followers will increase so as your sales.

STRONG CAPTIONS

Have a killer and the stronger caption aways while including the call-to-action which was not so important earlier for the Instagram caption however it is considered to be the most important thing these days. There are different kinds of shoppers out there first one who shops a lot during the Black Friday and the other are those who may not even cross your shop fence or check your website before and will think a lot before making a purchase.

So, it is you who have to make sure that your posts convert these type and normal viewers to the customers and they buy things from you. The captions you mention on the image should be the strongest which will drive the more customers.

instagram marketing

(Source: Instagram me3store)

The CTA that is present asks your customers to view all your products and shop the collection, then comment on the post and give them a promo code which the customers can use while checkout etc. All these little efforts will drive you a lot of customers for sure and increase your sales.

EXTRA EFFORT TO REPLY COMMENTS AND DM

In the year 2017, a whopping 13 billion sales happened in the Black Friday day. So, you can even find out that your Instagram account may be flooded with a lot of comments and DM messages which may include a lot of things like people enquiring about a product, about any discount, any query etc. all these may be the possibilities that a customer may require a reply for.

black friday instagram marketing

(Source: Instagram walmart)

Make sure you and your team are fully ready with all the expected question and answers for it. Especially, when you are releasing your sale, discount, promo code in the Black Friday holiday time. If you will make the work of the customers easy and smooth then the possibility of the purchases will increase. People always liked to be answered quickly and in a polite manner which makes them feel good and 70% of the time they will make a purchase.

TAKEAWAY

These are some of the major and important Instagram Black Friday marketing ideas, which not only fits in for the Black Friday it can be incorporated for all the holidays and festivals. Similarly, it can be incorporated for some other social media sites like Facebook, Twitter etc, these tactics are considered to be top tried methods to increase the sales and viewers and then convert them to the customers.

If facing any problem in incorporating these tactics feel free to contact us!

Have great and happy holidays!

10 Last minute Black Friday and Cyber Monday Marketing ideas

10 Last minute Black Friday and Cyber Monday Marketing ideas

The holidays season is just a few days away, people have already started shopping crazily for this season. Holidays usually include celebrating with the family, friends, and relatives have mouth-watering food such as roasted turkey, baked potatoes and then, of course, a lot of shopping. Starting with the Thanksgiving which on November 22nd this year, the holiday season starts. Followed by Black Friday and then Cyber Monday so on, the holiday season starts from thankings and ends till Christmas and then may continue till the New Year.

Researches have even revealed that 8 people out of every 10 always plan to spend more on holiday shopping in the winter season. The shopping list of shoppers includes 54% of shopping for clothing and footwear items, 45% of shopping is for gift cards, and the rest 43% of the shoppers buy toys and games. On the other side, 4% of the people take a strong stand that they will not drain a lot of money for the Black Friday shopping. This was 2% in the previous year which has increased by 2%, now people are becoming a bit attentive while spending the money.

holiday shopping

When coming towards the huge spenders in the holiday season they the only name that pops up are kids. Yeah! kids are the top spenders and seriously drain all the money from their father’s account. 54% of the fathers spend more amount for buying the kid’s stuff or whatever their kids want. This year dad’s become the top spenders for the holiday season. This percentage increased by 23% than the previous year spendings. Rest percentage which is left includes: parents of the kids aged between 6-11 years, it is expected to be 49%, 44% are the people are single parents, then 44% are the men aged between 18-34 years, the final one is in total 40% these are the iGeneration people between 18-23 years.

Online shopping destination Black Friday

Digital shopping platform is conquering the whole offline market and all most all the brands are turning towards the digital platform to give people an easy and larger exposure. The previous year online shopping spenders were about 86%, however, this year it has increased by 5% and has become 91%.

black friday marketing

However, in the race of doing online business or e-commerce marketing, Amazon tops the chart with 73% of the people preferring Amazon for the shopping. After Amazon, the mass merchandise comes up with 70%, which is followed by departmental stores with 50%, then the footwear and the clothing stores with 51%. Amazon is considered as the top influencers for the online sales till now.

Online shopping is majorly dominated by the iGeneration with 83% of the youngsters buying everything in the digital platform. After this, the millennials people between the age group 24-41 come up with a major spending til 74%, then the generation X the age group of 42-53 spends around 70%. At last, the baby boomers aged between 54-72 years are 69%. These are actual shoppers percentage according to the age group of the people who do digital shopping in the e-commerce site.

cyber minday and black friday marketing tips

Source: Pinterest

Keeping all these things in account the brands have an excellent opportunity to use this and increase their market value. Targeting the Black Friday and generating the best Black Friday marketing strategy will for sure to increase your sales.

However, the important thing here pops is what is the best Black Friday marketing strategies that should be incorporated? To help you out from this type of dilemma we listed out the top Black Friday marketing strategies below:

Tricks and tips for last-minute Cyber Monday and Black Friday Strategy

Scarcity Marketing

Scarcity marketing is the best tactic to make the people afraid when you are just a few days away from the D-day. When you keep something in your e-commerce account and say the viewers that “if you don’t buy it soon then you will be missing out something huge” the viewers will start thinking about. This is what scarcity marketing is all about. Making viewers feel that if they miss out this opportunity then there will be no new opportunity to buy the same product.

amazon limited deals

Source: Amazon

The World’s top e-commerce company Amazon incorporated this technique to grab the attention of a lot of customers. Not just the attention even to make them buy the product by showing them the messages like “Only 1 left in stock” upon seeing this there are 70% chance that people will hurry up and buy the product.

FOMO or Fear of Missing out

This is also a type of fear that the companies try to create among the people. It is very much similar to scarcity marketing, in FOMO people get feared of missing the item and buy the item immediately.

FOMO marketing

Source: Booking.com

As shown in the above example that Booking.com use this tactic and show the people that the item is “out of stock”. Here, in the above AD, you can see that the Booking.com is showing its customers the message “You missed it!”. This creates a sense of fear among the people and if they lose one thing then the people will be in the hurry and immediately book other options that are available. This thing increases the sales of a brand in an urgency and is considered to be the best Black Friday marketing tactic.

Give Exclusive offers

Offers attract a lot of people, grab the people’s attention and make the people buy the product. Each and every person present on this planet love exclusive offers. It is one of the old and tried tactic which is adopted by all the marketers for a long time to increase the sales. We assure you this is the best tip for the Black Friday marketing.

Giveaway the best marketing offers and deals possible and people will be attracted like anything and this will for sure increase your sales. Never and ever forget to give exclusive offers with attractive taglines and images. Below are some of the example of digital ADs on black Friday marketing.

black friday deal

Source: Pinterest

 

marketing deal for black friday

Source: Pinterest

black friday marketing

Source: mystery shirt

Social Media following

Social media plays a crucial role in driving people to your website. These days all the people who are using the internet are active on the social media platform which makes social media an important place to target the audience. Social media Ads works like wonders and it is a proven fact that 50% of the customers come from social media website to make a purchase. So, never forget to concentrate on the social media site, if you miss it then you miss a lot of customers.

facebook black friday ad

Source: Facebook

The above Facebook AD is for the Black Friday marketing of a hotel which is providing exclusive offers for the holiday season. However, the below one is the Twitter Ad for the Black Friday marketing deal providing some amazing deals in the social media site.

twitter black friday ad

Source: Twitter

In Instagram, you can have two ways of marketing one through the normal Instagram Ads another through the Instagram Stories. Both drive a lot of customers while Instagram stories these days are driving more customers and a lot of people are getting attracted to it. Below are the examples for it.

instagram black friday ad

Source: Instagram

instagram stories

Source: Instagram

 

Cross-channel Marketing

If you want to increase the per customer revenue metrics of your brand then start promoting the adjacent product now, Yes! show the adjacent product who have just clicked the purchase option. By now, you will be wondering how? this is not a rocket science.

A customer completes one purchase then showcase him/her the items related to that item. As soon as one purchase is completed and the customers view other items related there is a 50% chance that people will buy this also. Or, give an option and combine it with another item and offer it for a discount then there is a huge chance that people will buy both.

Paid Ads

While going for the last minute marketing tactics for Black Friday the paid ADs become an important aspect to rank in the top of the search page and gather the attention of the viewers who are searching for it. For all last minuters, paid ADs is a big requirement and are the rescuers which should not be neglected.

Google paid ads

Source: Google

Optimize for every device

The Application or Website that you have for your brand or company make sure that it is easily accessible in smartphones, tablets, laptop, desktops, each and every device through which people can access the internet platform. Optimizing it all devices: a marketer and the brand should not take it in ease and should check all the time whether people can access it or not.

Most importantly you should check whether it is working for all the Operating System available that is the Android and iOS. Make sure your website is working good enough and doesn’t contain any bugs and loads fastly so that people stay in your site and doesn’t go away in mid due to these problems.

Focus on the e-commerce site and flood the site with offers

As the holiday season is a week away it becomes necessary that your e-commerce site should contain all the offers, gifts, coupons etc. all those things which make people excited and come to your site for making a purchase.

You should feel as if this is your last chance, so, make it big and flood the website with all the exclusive and the best offers that you have. People love offers, discounts, coupons, gifts etc. So, never miss these things. Below we mentioned some of the top company website and their landing page offers.

Apple ads

Source: Apple

Amazon ads

Source: Amazon

eBay ads

Source: eBay

Push Blogs

If you have some old blogs related to the topic like about the holiday season or Black Friday marketing deals or cyber Monday marketing deals then push the blogs forward. Refurbish those content according to the present requirement and keep it in front of the viewers. This will increase the number of viewers to your site and your old blogs will gather more viewers.

This is a way to make people know more things related to the same topic and to get a full brief note about their requirements, it will work as a guide for the users searching holiday marketing, black Friday deal or Cyber Monday deal.

Referral codes

Usage of Referral codes have been increased these days, people are nowadays are using these codes to grab more customers. In this, if one user comes up and makes a purchase then he will be given a privilege to avail certain amount or discount only if they use a specific code and refer to their friends or family then they have to come up and make a purchase, after which they first user can avail the coupon. This works generously because a lot of people come up like this and there will be no decrease in the graph of earning people will flood up and refer there friends to get the coupon.

referral codes

Source: Getpayroll

referral discounts

Source: Subscription box

These are some of the tried marketing deals for Black Friday for all the last minute marketers to gain the attention of the audience towards their site. We assure you will also get the best result and your sales will touch the peaks if you also apply these.

What are you waiting for? Apply these Black Friday marketing tactics and increase your sales.

If you will face any problem then feel free to contact we will help you in all possible ways.

Scarcity Marketing and FOMO tactics

Scarcity Marketing and FOMO tactics

Scarcity marketing and FOMO are a major thing that works for all those brands whoever has implemented it. People always crave for a lot of things, however, if the craving for a particular thing is more people find it is just in numbers or going to get over. Or you have only a limited period of time to buy that particular product or else you will miss the chance to buy that product. This is called scarcity marketing or FOMO. There are a lot of companies who follow this way of marketing, however, the marketer supports this way of marketing a lot. The top companies mostly the companies who are into the E-Commerce sector use this method this assures you get a lot of customer’s attention unless you do it in a particular way or strategy.

We help you know more about the scarcity marketing and how should it be implemented so that we get the desired result as we want and gain the attention of a lot of customers towards the business

What is scarcity marketing?

Scarcity marketing

Source: motive metrics

Scarcity marketing is a type of marketing which is based on the theory that normally relies on the proven theory of increasing the need of the hour and all the stuff which are difficult to obtain. This includes a vast variety of things like the price, distribution, promotion, products etc. It basically includes motivating the people to buy something urgently if they will not buy it then there is a huge possibility to lose it and the marketers also create a situation in which you will start believing that if you lose the chance now then you will not get it the whole life long.

The aim is to make people feel the need of urgency through the call to action which is aggressive. Making people scared is the trick behind it and make them feel that if they don’t buy now then it is like they will find anything in Universe except this.

Scarcity marketing basically feeds on the customers fear of losing the product if they don’t buy it immediately. The simple logic behind it is that being humans if we quantity of a product is decreasing and then it will not be available then suddenly the value of the same product increases. People in become crazy about it and try all the things possible to grab it.

People usually think the marketers trick them by giving them different discounts for various products however in the other hand marketers don’t trick them on discounts whereas they trick them by creating a chaotic situation or urgency of the discount. Marketers normally discount all those products which are in high demand or you can say are of good quality.

Here, the one thing may confuse you and a question must have popped up “if the product is so good and has a market value then why is being it sold at a discounted price?”

Only one thing I have to say “Be Unique in the way you want”. Suppose a product has already a good market and hype then marketer uses this trick to create more buzz and drag the attention of a lot of more people, then create a sense of urgency in it. Like if don’t buy the item maybe you will never able to buy it.  The truth is to keep need of scarcity without having to lower the price of the product.

Scarcity Marketing and FOMO

This Scarcity marketing can otherwise be coined as the FOMO marketing or the “Fear of Missing Out”. The fear makes the people scared out and eventually, they fight to buy the desired item. The FOMO and Scarcity marketing basically works well together. Scarcity marketing and FOMO is used nicely as well as works in the Digital platform.

Yes! you hear it right these both the things work like wonders in the Online platform. As we all know these days people are more using the digital media or the online platform for doing any kind of shopping. These days the e-commerce websites are increasing then the normal shopping malls. People are using e-commerce sites and order whatever they want just by sitting at their home because people usually like to save their time and doesn’t want to go out spend unnecessary time, that is why people these days are investing time in online shopping using the e-commerce websites.

Scarcity Marketing and FOMO is great in the digital platform because these days you can even access to the social media sites to make your branding. People these days are so much active on the internet platform like more than half of the worldwide population are using the digital platform. Digital marketing has become a part and parcel of everybody’s life. While people see these type of AD’s which say “Running out of the sale, closes now” etc viewers usually hurry and start buying the items. It is a psychological fear that people get and when viewers see the AD and start thinking if they lose this opportunity then this is the end they will not find another one.

Tactics for Scarcity Marketing and FOMO

 MISSING OPPORTUNITY HIGHLIGHT

Ping! the customers with messages and alert them with the missed out opportunities. This tactic is basically used by the online Hoteliers to showcase people that they have missed a brilliant opportunity.  Yes! you hear it right they showcase that you have missed the opportunity so that you can immediately opt the other best option.

scarcity marketing strategy

Source: booking.com

This is an example from booking.com and you can clearly see the message that you get “You missed it” booking.com also uses the FOMO marketing tactic to scare the hell out of the people. So, that next time people get alert about it and book the tickets beforehand only.

It is one of the greatest examples of FOMO marketing and scaring the people.

LIMITED STOCK

Scarcity and FOMO work hand in hand, creating a sense of shortage this increases the sales while creating a fear of losing the product. If something is going to run out of the stock then people fight on to get the item in any case. This is the main reason to make people awake and highlight the scarcity of the product in the digital platform.

Below you can see that Amazon is using the same Scarcity marketing to grab the attention of a lot of people and showcase the number of stock available.

FOMO tactics

Source: Amazon.com

You can see that in red letters it is written “Only 1 left in stock” this is what scarcity marketing is that brings out the FOMO inside the people. Even if the product is not that many worthy people will jump over to buy it at any cost.

The booking.com also uses these techniques to drive the attention of a lot of people to its online website and make people rush and grab it as soon as possible.

scarcity in booking.com

Source: booking.com

“In high demand! Booked 13 times in the last 24 hours” this is actual fear that the marketers try to create in the people to generate leads.

LIMITED TIME OFFER

This is the major trick in which the users usually fall for, increasing the need of the hour and value for the product automatically increases. It is used for creating an urgency to buy a particular product. The trick is to trigger the loss aversion or the in layman language we can say to generate the FOMO in audience.

If a person who watches it thinks that there is a total chance to miss out the great deal then he/she will for sure reach out their virtual wallets and buy the product. To make it easy for you we show you some of the FOMO examples below:

zomo tricks

Source: booking.com

This the image of booking.com showcasing all the FOMO marketing tactics in it, most importantly it showcases the number of people looking for the same hotel. That is the main tactic used by digital marketers most of the time they showcase the customers how many people are searching for it which automatically make the viewer feel that: Yes! this is the best hotel and should go for this hotel only.

We also showcase you another example in Amazon how they are showcasing the same aspect in a different way.

limited tricks

Source: Amazon.com

Here, you can see a yellow line below which you can see the percentage of the people claimed the product. In Amazon, the deals of the day offer you this facility with help of which you can see the number or you can say the percent of the people who have claimed. When a user sees this he/she will feel attracted and will think that so many people have already bought it means it would have been a great product. That too it is obtained with the required discounts that increases the customers’ engagement.

REVIEWS

booking.com review

Source: booking.com

amazon review

Source: Amazon.com

Driving viewer’s to your website is just one part of the job. However, transforming those viewers to customers’ is the next step and a crucial step. This is the turning point when the reviews help you make your viewers into customers.

Well, Yeah! the customers most of the time trust the previous buyers and the reviews which they leave, it is like their trust indication. If a customer already bought that item and gave a review of the item, the process of buying was easy or not, product quality, deliver process everything. This gives the viewers a brief idea about how their journey will be from selecting and buying the product to get it delivered.

The important thing people get to know here is the product and its quality after which it depends whether to buy that product or not. A digital marketing agency and an e-commerce service should always take care of this minutely.

flipkart review

Source: Flipkart

Above are some of the reviews of the people in the popular sites like the booking.com, Amazon.com, Flipkart etc. Companies should manage it nicely because more than 50% of the people rely on reviews and make a purchase after looking at it.

Keynotes

These are some of the tricks and tips or tactics which should be implemented to get the best results using the scarcity marketing and FOMO which means Fear Of Missing Out. Marketing these days made huge in the digital platform using the fear of the people and make their place in marketing. This is one of the best tactics one can include in their marketing strategy to gather a number of customers’.

To more about Scarcity Marketing and FOMO or topics related to trending marketing strategies and tactics. Please write back to us we will be happy to help you!

Mass marketing Vs Niche marketing: Which is best for Businesses?

Mass marketing Vs Niche marketing: Which is best for Businesses?

There is always a debate going on between the Mass marketing and the niche marketing to select which is the most effective way of marketing that will help in advertising in both the ways: in digital media simultaneously it should work out in the traditional marketing technique. However, mass marketing is inclined more towards Offline media or traditional marketing. Whereas, niche marketing is lent towards the digital platform or digital marketing. The marketing predominantly is of two types till now so as the methods, which filters out to be Niche marketing or Mass marketing.

Let’s have an in-depth analysis of the marketing method and know more about it.

What is mass marketing and niche marketing?

Mass Marketing

Mass marketing
Mass marketing is the full opposite of Niche Marketing. Here, a single person deals with the whole and larger group of people or a company. On the other hand, we can say mass marketing as something which can be denoted as the marketing strategy that incorporates mass media and the huge distribution. Which directly gives a conclusion that you are targeting each and every sector and all the demographic regions.

The mass marketing only targets a group of people or you can say the mass, this derives actual meaning that relies on its name. Reaching to a huge number of audience, exposure of the product in the market to as many customers as possible, the sole aim is to target all the users and have a larger amount of sales or buying for the products. Its motto is a huge amount of sales at a low cost and providing all those kind of services which will appeal to everyone who is in the market as well as the customers.
This strategy is usually included by all the big and top corporate companies and some of the well-known brands such as Coca-Cola, FedEx.

Niche Marketing

Niche Marketing

Niche marketing focuses only on a specific product first. So, the niche marketing strategy targets the small, specific and well-defined portion of people which you target include only those who are already in your list and are the target people. Organizations adopting these techniques are known as the concentrated or focused way of marketing. It first identifies a specific segment and then makes a strategy according to the market need, habits and preferences.

Niche marketing is very precise you can target all those people whom you want to reach. You can get the customers under different categories like based on the demographics, habits, hobbies, occupation, interest, digital platform searches etc. all these factors help you knowing who are your target customers. Every single Niche marketing supports specific features of the product which includes things like design, the price of the product, the quality of the production and all the demographics that the company wants to reach.

The products or the items that people usually include in Niche Marketing basically include things like dermatitis, dandruff or acne, the products related to fitness in which some products that are only related to a specific body part, it also includes clothes which involve clothes for a specific body part or clothes for a specific occasion like wedding, party, officewear etc. and for all those customers who are budget conscious.

Mass Marketing and Niche Marketing- which is good for Advertising

Mass Marketing is hugely incorporated by those companies which are big or we can say it as the MNC’s, all those companies who are huge and can invest a lot of amount in Marketing in all the channel’s possible. The FMCG’s, consumer durables, all these types of services usually use this mass marketing method.

Advertising aspects of Mass marketing

Even the smallest things like pens even have a brand like Parker, Fountain etc. not only this company most of the pens company do mass marketing to reach the people. This involves all those small items such as Detergents, shampoos, soaps, toiletries etc. these all are the basic needs of a human which hugely do mass marketing to reach a lot of people. A lot of Deodorants, perfumes and some of the personal hygiene things use mass marketing to reach all the people. But it requires a lot of money to be wasted for all the advertisement on the TV, hoardings, banners etc. Mass marketing requires a lot of money to be invested, as it for the large scale and the whole market use it.

statistics of e-retailing usa

Source: Statista

The big company like WalMart, Amazon, Kruger etc incorporate these services. Until 2016 Walmart was leading in Mass marketing followed by Costco, Kroger, Amazon, and Walgreen’s. In the year 2017, Amazon tightened the seat belts and started investing more in mass marketing and stands in the first position in Mass retailing all over the world. Amazon topped the board and became the top company to invest in Mass marketing followed by WalMart, Liberty Interactive Corporation, target corporation and so on. These are all the top companies who have that much capital which they can invest in Mass retailing to get results from all sectors.

On the other hand, we can say that Mass marketing is like the traditional way of marketing, however, Niche marketing is majorly digital marketing. Mass marketing is usually opted only by those companies who have a lot of capital to invest. Which is not possible in case of the small industries or those companies which are still budding and are in a long run to reach that place. These type of companies can’t invest so much in Mass marketing that then these companies have to turn towards Niche Marketing.

Niche marketing aspects in advertising

Niche marketing needs very less amount to be invested in the advertisement these days it can be achieved only through Digital Marketing. While we say digital marketing this includes a lot of things involved like having websites online, content marketing, Search Engine Optimization (SEO) etc. These all are a lot of things that create a hype for you in the market. Digital marketing doesn’t involve a lot of capital to be invested, you can promote your brand according to your budget. There is no limitation, here you can target the users according to your budget.

Niche marketing

This type of marketing is being incorporated by all the Business people nowadays. It is similar to investing in those where you have to believe that people will revert back. Digital marketing and investing in digital marketing will increase the audience rate at a huge range. It is the best way of investing and getting back a lot of traffic. However, this also includes a lot of strategies and tactics that should be incorporated to get the desired result.

A smart way of investing and grabbing the audience attention and making them permanent users is not that much easy, it includes a lot of marketing strategies to be done. Eventually, if you have to go to Digital marketing agencies to fulfill this whole Digital Marketing aspect. Digital marketing agencies are the right place who can deliver you the result. While the top companies already have their in-house Digital Team ready, who grab the audience attention in the online or the digital medium.

Targeting the audience and making them into the permanent subscribers is what the niche marketing does, with investing as much is your budget is and according to your need. So, it is advised to have a niche marketing for any scale of the company not necessarily small or big it is open for all. However, Mass marketing is just for the big companies who can invest a lot.

How to differentiate mass marketing and niche marketing?

Niche marketing and mass marketing can be understood much better when both are compared and explained together because niche marketing is the complete opposite of Mass Marketing.

Lets us know more about these both with Examples of Mass marketing and Niche marketing!

mass marketing

Example of Mass Marketing

Niche marketing targets only small groups of people and all those people whom they think to be loyal customers and will get the returns for sure. However, when we come towards the Mass Marketing it is like burning all your money in advertisements. Mass marketing is like the standing smack in the middle of the huge park. Then you pile up all the denomination of the currency in the large ground and then the mass marketing person comes and sets all the currency pile in the fire. This huge fire lit in the middle of the park will grab the attention of a lot of people and those people will start thing something huge and big has happened and get curious about it.

In this lit fire, the mass marketer will try to make the users more curious about the fire, just by spreading the rumors that: burning the pile will generate a huge amount of smoke which is very good for health release a kind of gas which cures some kind of health issues. This scenario is what the Mass Marketer showcase the customers, to which people get excited and fight to try it first. This smoke plus rumors spread slowly and capture the whole park and everything becomes smokey. Similarly here the park is the whole area that the marketer targets, smoke is the ad of the product that the marketer sells. This is the whole way how Mass Marketing works.

Example of Niche Marketing

However, on the other side when we come towards Niche Marketing, here the marketer takes all the currency piles and goes to all those customers who are his loyal customers and make sure the customers purchase their product at any cost, and then the Niche Marketer will set the pile of currency on fire. He does all the previous research about the customers and their interest, hobbies, and habits, then targets those people who are someway related to the product that they want to sell. Which means here the marketers will target those people who want the smoke to have good health and cure all the health issues. As the marketer here targets people and usually are smaller in size, people who want the smoke will get it.

We easily get to know which is the best marketing technique is best for the type of business. But according to me for any type of business, it may be but Niche Marketing is the best way to get a huge result out of a small investment.

Advantages of Niche marketing and Mass marketing

Niche marketing

It is considered the best way of marketing and it is one of the cheapest ways of marketing. Marketing strategy differs with the money you want to invest for your business branding. The audience gets trusted emails and endorsement for the brands. However, this also involves a lot of background of investigation like in Niche Marketing the digital agencies target those people who will for sure buy the product, or those who have the keen interest in the product. In that limited investment which you can spend.

Mass Marketing

This is basically for the Big MNC’s those who can invest a lot of money in marketing. This includes all type of marketing strategy starting from hoardings, billboards, TV commercial etc. This includes all the FMCG items like daily use items soap, detergents, toiletries etc. all these things have a huge branding and extract a lot of traffic from the Mass Marketing. The marketing facility here holds a good hand in advertising the daily used items as people will obviously buy it. So, the top companies target every sector people and opt Mass marketing for this.

Conclusion

At, last we can conclude that Niche marketing is for all the brands and companies who want to make a mark and want to drag the customer’s attention and which can only be achieved through Digital marketing. On the other hand, Mass marketing is incorporated by the big MNC’s who can do the traditional way of marketing.

It is up to you what you want to include in your marketing technique to grab the audience attention. But my personal suggestion is Niche marketing which saves both your times and money!

What are WebP images and how does it works?

What are WebP images and how does it works?

WebP is the new image format that is being used these days widely and it incorporates both lossless and lossy image compression in the web. This is a very good alternative to JPEG, PNG images. We can create the very small, clear, high definition richer images which will help you make your web work faster with help of WebP, webmasters and web developers.  It is presently being developed by Google, it bought the technology from the On2 Technologies. It is a subordinate of VP8 video format, while it is a similar task to that of WebM multimedia container format. The WebP software is being released under the BSD license.

The lossless images in WebP are 26% smaller in the size with compared to the PNG images. However, the WebP lossy images are 25%-34% smaller with compared with the JPEG images with having the similar SSIM image quality. WebP is supporting both Lossless and translucent images giving a tough competition and a better option than PNG images. However, JPEG is a lossy type but in the WebP, the difference is the size of the image in WebP the size of the size is less than that of JPEG but the image quality is same and great.

How does WebP works?

In VP8 video codec use the method to compress all the mainframes of the images in a video similarly lossy WebP compression use the predictive coding to encode the images. The predictive coding uses the values that are present in the adjacent block pixels to forecast the values present in this block. Later just the difference between both of them is encoded.

Source: Google Developers

While moving towards the lossless WebP compression use the already checked fragments of the image so that it can exactly rebuild the brand new pixels. However, if no ideal match is being found it has the full rights and can use the local palette.

The WebP file contains a container based on the Riff and the file in it consists of VP8 and VP8L data of the image. For providing the specification in the WebP the reference implementation is the standalone library and it is available in the git respiratory or in the tarball.

How to convert images into WebP?

The easiest way to know what is the actual taste of WebP is from then it is best to download the WebP Photoshop Plugin if you are well versed with the PhotoShop and its working. Then it is best to opt for this version. First, you have to install it and you will get an option “Save As” if you select it you will get the WebP or WebP Lossless format in the drop-down.  However, there is a major difference in JPEG and PNG images because the JPEG images are lossy images while PNG images are the lossless images. On the contrast, you can use WebP lossy for converting the JPEG images and also you can use the WebP lossless for converting the PNG images. This means WebP is doing the dual work you can convert the normal images to lossy images and lossless images which prior we had to do using JPEG for lossy and PNG for lossless.

While you are saving the images using the WebP lossless format in the Photoshop plugin you will not receive any prompts as it takes cares of everything by itself. If you want to get the old format of the images the WebP lossless images then you will get a prompt for sure which is shown below.

WebP in Photoshop

Source: WebP Photoshop

You get more option and settings in the WebP dialog which helps in getting the flexibility to configure the output. You can easily adjust the image quality from 0-100 a bit similar to JPEG. One can even set the strength at which the profile can be filtered to get the lower sizes of the images however you have to compromise somewhat in the visual quality. You can also see the normal settings like filtering the noise and sharpness.

These are some of the things which I personally feel are good enough with addition you get two formats just in one. So, my choice is to opt for WebP in place of JPEG and PNG because both the task can be done in a single format which occupies less size and gives a similar result as they both give.  This is one of the major marketing trends going on the digital media you can download this for every medium Linux and for Microsoft & Mac OS from here.

You can download it easily even you search the keyword WebP in the browser and you can get all the information about it. However, it even contains some of the tools which are mentioned below:

  • cwebp- Encoder tool for WebP
  • dwebp- Decoder tool for WebP
  • vwebp- File Viewer in WebP
  • webmux- Muxing tool in WebP
  • gif2webp- This is the tool in WebP that converts the Gif images.

You can download here the Framework of WebP for the iOS and you will find more details about it in Archive README.

What are the devices that WebP supports?

Still now WebP only supports some devices, not for every device. At present, it is supporting just the Chrome, Opera and Android all those things that are being developed by Google. It will take some time so that it gets updated in every type of browsers available. So, it is better to have patience and wait for the further updates because as Google has promised this will soon be updated and will support every type of browser available.

Below is the chart where you can verify about the browsers which support WebP and which doesn’t:

Browser supporting WebP

Techniques involved

Google always tries to make good user experience and want that the users should get the best out of it. That is when he has come up with this WebP concept well off course it bought from other company On2 Experience, however, Google has made every effort to make it easy and fast for the users. The only way to make this happen is by reducing the size of the images. Images usually comprise 60%- 65% of the bytes on most of the web pages and the page sizes and is said to be the main factor in providing the total time. The page size is very crucial for the mobile phones because here the small images will have both bandwidth and battery life.

WebP is invented by Google so that it supports the Opera, Chrome, and Android which is optimized so that in mobiles and tablets we can get the smaller size and clear images. As the image size in WebP is 30% smaller than the JPEG and PNG images whereas maintaining the same quality of the images. Inclusive to all these things, the WebP images have another feature that is the image parity with other formats also.

It supports the below given formats and features:

  • Lossy Compression: VP8 main frame encoding upon this the Lossy compression is based or supported on. VP8 is a successor of VP7 and VP6 all these three things are created by only one company that is On2 technologies.
  • Lossless compression: Later, this version is developed by the WebP team to make it easy and simple for the people.
  • Animation: It supports all the animated and real colors of the images and embeds them similarly for the user’s images.
  • Color Profile: It has embedded ICC profile inside it.
  • Transparency: For all the graphical images the 8-bit alpha channel is being used. The Alpha channel can be simply used alongside the lossy RGB, a unique feature that you can never find it in any other format of the images.
  • Metadata: It is used mainly by the cameras whereas it may contain the EXIF and XMP metadata files.

Due to the presence of so many all these features which bring out the best of the images and the best compressed images WebP is the best replacement for all the other images formats like the JPEG, PNG or GIF. With the better features like the transparency, it includes all the new image optimization opportunities.

In total, we can say that it is the best image format introduced providing the best results in a tiny package. It is the best format that should be used while compared with all other.

Effective Customer Retention Strategies for Businesses

Effective Customer Retention Strategies for Businesses

Every business thrives because of its customers. Without customers to purchase your products or services, there’s no way for your business to grow or develop further. Many businesses focus on acquiring new customers. However, in today’s competitive market, just acquiring new customers isn’t enough to reach success effectively. One of the key elements for business success is being able to retain customers and encourage loyalty. Returning customers oftentimes spend as much as 67% more than new customers.

Not to mention that is much more expensive to acquire a new customer than it is to retain one. Establishing long-lasting relationships with customers can be very beneficial for your company. Not only that, but those relationships also benefit your revenue and bottom line. Another reason why customer retention is important is because the market is overcrowded. If you don’t give a good reason to your customers to stay, they’ll simply pick another brand to do business with. With that in mind, here are a few effective customer retention strategies for businesses.

Understand your customers

The first step toward retaining your customers is making an effort to understand them. Modern consumers have specific expectations, needs, and demands when dealing with various businesses. By understanding your audience, you’re able to understand their needs as well. Also, being able to meet their expectations or even exceed them, helps you establish a good groundwork for retention.

Provide a seamless experience

Nowadays, consumers are more willing to do business with companies that can provide a seamless experience. The experience lasts from the moment you acquire a lead to even after that lead converted into a customer. That includes improving your marketing efforts to involve personalization, communicating with customers during each step of their buyer’s journey, offering a seamless experience on your website and maintaining a good relationship with customers even after the sales have been made.

Caring for customers can easily improve your retention rates. As mentioned before, consumers prefer doing business with brands that develop good relations with their customers, as well as brands that provide a good experience. Therefore, it’s no longer about retaining customers with quality products or services, but about retaining customers through a seamless experience.

Offer convenience to customers

One of the main expectations consumers have these days is convenience. Your customers are more likely to come back for repeat business if it’s convenient for them to do so. You don’t have to come up with something unique to retain customers. Simply having your customers’ best interests in mind is enough in most cases. For example, one of the best ways to offer convenience to your customers is to offer multiple payment options. It allows your customers to pay for goods in any way they see fit.

To that end, also ensure you accept multiple currencies, especially if you operate internationally. That way, you provide convenience to customers around the world and make it easy for them to buy from you again. However, don’t let convenience harm your revenue with missed or late payments. A reliable direct debit system will automate your incoming payments and ensure you get paid on time.

Improve customer service and support

Customer service and support are crucial factors that determine customer satisfaction. And, customer satisfaction is essential for their retention. As a matter of fact, 86% of consumers are willing to pay up to 25% more for a better customer service. If you cannot provide good service and support, your customers will abandon your business. Many businesses implement various strategies to improve customer service and offer a unique experience that will ensure customer retention.

Some companies even leverage the latest technology and implement chatbots to help provide a seamless service and support. You can also leverage live chat options on your website to become more available to customers when they need to sort out any issues they might have. Which strategy you’ll use depends on your customers and their preferences. Just make sure you make an extra effort to improve customer service and support, in order to guarantee customer retention

Provide customers with value

One of the essential aspects of customer retention is your relationship with them. You can’t expect customers to keep buying from you unless you give something back. That’s why it’s important to establish more personal relationships with your customers and provide them with value whenever you can. For instance, actively engage in conversations with your audience through social media or other media channels.

Also, develop and post relevant content that will inform, educate and entertain your customers. Moreover, offer discounts, coupons and other incentives to encourage repeat business. Last but not least, consider implementing a loyalty program that will reward customers for their loyalty. The more you value your customers, the more likely they are to become trusted and loyal customers.

Retaining customers is as equally important as acquiring them. No business can succeed without customers and in today’s competitive and highly crowded market, having loyal customers is more important than ever.