Through the years, Video e-learning has grown at a rapid rate due to accessibility to the internet and its ability to provide solutions at our fingertips. Many corporate organizations, as well as students, find it extremely easy and convenient to use interactive video e-learning. This is because the explanations provided are easy to follow and understand.

However, like all other traditional modes of teaching, e-learning also has the potential to grow tedious and tiring for most users, including you and me. To combat this issue and increase audience engagement e-learning is now using interactive videos.

In more traditional forms of video, you had to press play and then had the option to pause, rewind, fast-forward, or replay the video. However, with interactive video learning, you can engage with the video contact directly. You could click on individual options, drag content when directed to, or have a 360-degree view of content, among other things. This not only helps to keep users engaged but ensures the active absorption of content.

Interactive videos have now become a standard and robust marketing tool for many big companies. Many websites now have services that help organizations create e-learning lessons using interactive video learning tools.

This article will thus highlight four tricks or ways that interactive video changes e-learning as an experience.


The most crucial way in which interactive videos change e-learning is its ability to engage users. Not only does this make the whole experience of learning all the more memorable, but it also brings an element of fun into the process. Users are hence more likely to visit the same website for another lesson or to revisit the first lesson. Emotional engagement is also key to retaining information and therefore ensures that users will fulfill their desired goal more efficiently.

Interactive video

Source: Articulate

Interactive video learning can sometimes also take on different forms, such as animation. Playing around with storytelling and situations becomes more compelling and exaggerated with the help of animation. Animating confident choices in the video can help create better visualization, as opposed to it being presented as simple questions. Thus, it dramatically aids with the learning aspect.

Thus, most interactive e-learning videos are thoughtful, well-designed, and exciting to users, hence making it a perfect tool for you to engage.

Length- Keep it Short and Simple

While interactive videos do have an increased ability to keep audiences engaged, this does not necessarily mean that you should make a long video with a ton of information. You should use interactive videos with a focus on getting complex information across as only and easily as possible. This means focusing on creating the right vital questions that may appear as text on the screen and allowing the user to pick based on the choices provided.

In this way, if an individual seeks to access the site due to a single major area of struggle, he or she can reach the pertinent question easily without going through an extremely long video.

e learning video

Source: elearning industry

If the topic you do wish to cover is slightly long, there are many ways by which you can use interactive videos in a creative way to tackle the subject. Breaking down the issue would be an effective way to do this. Your introductory video could present a series of questions to the user. Selecting an item will then take the user to that section of the video series, where they can learn more about the topic.

Additionally, combining interactive videos with subtitles, captions, and other guides ensure a more detailed understanding of the subject.

Short videos also help to keep the focus on the presenter of the video without allowing the users to become easily distracted. While the ongoing debate about the human attention span carries on, it is essential to remember that, in today’s world, time is of the utmost importance. Most people wish to engage with e-learning as it is less time consuming and can serve as a useful shortcut.

Websites are also committed to this and AI tools, such as machine learning and chatbots, are a testament to this need to conserve time while delivering services. Thus, time is a crucial component to remember while creating an interactive video, using which it becomes a useful e-learning tool.


Previously, the success of a video depended on the number of views it generated. This holds for this type of video as well. However, additionally, there are several online tools by which you can understand the users’ interaction with the video as well. You can trace the choices users make to assess how easily they can navigate through the video or if they are experiencing difficulty understanding it. In this way, you can make the necessary changes to the video to improve its clarity.

Combining interactive videos with instant feedback systems can assist with understanding just how popular the video is. This will help organizations remain informed about the positives and negatives of the video and help them make the necessary changes. Thus, traceability is another way by which interactive videos change e-learning for both the consumer as well as the provider.


As the need to create better avenues to information increases, it has become imperative for websites to design online platforms that are easily accessible and navigable on all platforms. The use of mobile phones to browse online content has become a common phenomenon owing to which websites must now be user-friendly even on mobile phones.
Currently, a website with an excellent user-interface on multiple platforms obtains a better SEO rank than one with a reduced interface.

A recent survey showed that Youtube is one of the most popular sites to browse amongst teenagers. The same study also highlights the importance of smartphones in teenagers’ lives and its use over more traditional forms of browsing, such as PCs. This shows that viewership is already more significant on smartphones.

Video benefits

Source: MetVidPrimary

Furthermore, the ease of accessibility to multiple videos means more distraction and potentially less attention given to the task at hand. Keeping this in mind, it is vital to make interactive video learning accessible on multiple devices, as well as engaging for the directed audience.

It is important to remember that some users may not have experienced an interactive video before, or they may have only experienced it through a more traditional interface. Thus, it is vital to keep the basics of the video intact, such as the pause and play options, and ensure a level of consistency with the video on a more traditional platform. Thus, accessibility to interactive videos changes e-learning by providing the platform with better mobility.


interactive video

Source: Slideshare

It is no secret that education is one of the key components to reaching a better society, and e-learning platforms have a unique ability to provide quality education to the masses. Hence, it is the job of organizations and educators to try to incorporate advanced technology and innovation into the platform as and when possible.

In this way, interactive video learning can change e-learning by bringing engagement, creativity, traceability, and mobility to the platform and hence allows users to access education as per their convenience and level of understanding.

Varshita Muddana

Varshita works as Content Writer at Soft Script Solutions Pvt. Ltd. She writes about e-commerce, market trends, social media trends, and SEO. Her interests outside work are Exploring, Travelling, and Reading