Nowadays every company needs a video to show its existence in the market. A brand needs a video marketing strategy. Well, this is the right time to think and implement video marketing trends. Video marketing is pure and gets the attention of a large audience in a short period.
Video making saw a surge in the marketing industry, so is video marketing. A well-planned video marketing strategy and video marketing campaign with video marketing trends will boost your business and fetch better profits. Let us discuss some video marketing concepts which will help your business grow.
Video marketing is a way of marketing your website or its products and services where the ultimate goal is your profits. When followed with some video marketing strategy and video marketing campaigns leads to some right outputs. However, Video marketing trends have changed the overall business strategy.
Why is it crucial to have Video Marketing?
It is high time that every company or brand should implement video marketing. Therefore, essential to have one because it attracts a lot of people and thereby a lot of advertisement for your company or brand. The importance of video marketing has increased for many reasons:
- Including a video on landing page ads are more connecting to your audience.
- Video builds trust among the consumers about your brand.
- Beheld interaction attracts more social shares.
- Adding a video story adds more value for email marketing.
- search engines attract videos
What is the Video Marketing Tips?
First of all, an effective video marketing can be a great asset for your company. However, you should keep few things in mind while creating a video. Making an impressive video is also a part of video marketing strategy. The first and foremost thing is, be creative and simple. Some important video marketing tips include.
Sell a story:
However, the main motto of video marketing is to sell your products or services and establish a relationship with the customers. Make sure you tell a story of your brand.
You should win the trust of the customers. Do not bore the audience with long paragraphs, keep it straight to the point.
Create an attractive title:
Use relevant keywords in the video title so that the audience will know what you are aiming. By adding the right mix of keywords, the search engine will show up your video when viewers search for the topic.
An attractive title always reaches the expectations of the audience.
The introduction should stand out:
Make interesting introduction lines that make the viewers irresistible to click your video link. The presentation should be informative, catchy, and also entertaining. The audience should feel fresh and well connected to the video so that they will watch the whole video.
Apart from giving information about your brand, you should also be original and not boring. Be straight to the point and don’t beat around the bush. Keep the video short and sweet.
What is a Video Marketing Campaign?
A video marketing campaign is a set of series of actions or activities involved marketing a brand, product or services. Eventually, video marketing campaigns should often be designed with a purpose and goal. The main agenda is to build the brand or company image, increase in sales, advertising about ongoing offers and discounts and many more.
However, a video marketing campaign involves a coordinated series of planned actions to promote the company and its related services.
The central theme of the video marketing campaign is to build the brand through television advertisements, events or any online platform. A social media platform also plays a significant role in promoting video marketing campaigns to a great extent.
One of the best examples of a video marketing campaign is Apple’s Mindful app video. According to CNBC, this is the most popular video campaign.
This app helps soothe the mind, reduce the stress, makes you sleep better and promotes the mind peace. Due to its video marketing campaigns, Apple’s mindful app roughly has a worth of $250 million.
What is Video Marketing Strategy?
Videos are the most innovative method to keep the users entertaining and busy. Therefore, video marketing is one of the must-have features that will keep your brand name in the marketing industry.
The video marketing strategy helps improve the visibility of your website and business. Some of the most critical video marketing strategy tips to follow are:
Plan Great Content:
As we all know, the content is the king. Plan the video content of making the video. Always keep the topic to the point. Make it easy to understand so that all age groups can connect well. Make it brief and interesting.
Add catchy titles, introduction, and description.
Let the brand speak:
The main agenda of the video marketing strategy is to keep up the brand name. Let the brand talk about your products and services. At this point of video marketing strategy, maintaining the brand name is vital than selling your services.
If you are a new bee in the marketing industry, probably the first and foremost thing you need to do is to implement video marketing strategy.
Know your Audience:
Depending on the advertisement or the video, you can target the right pulse of the audience. You will know the taste of the audience. Accordingly, you can design the video footage.
For example, if you are planning a video marketing strategy for an energy health drink. The primary target should be middle age and old age people. So, you should add this information to the description so that it will reach them.
Optimize the videos for better SEO:
Optimizing video plays a vital role in showing up the videos in the search results page. However, you should add a few keywords to keep them trending.
The video marketing strategy increased over 20 percent last year, and it will continue to rise this year too. Basic SEO should be enough for the video marketing.
Measure your video marketing:
It is always advised to have a check on the engagement ratio and the number of views of your video marketing. Engagement rate is measured by the duration the user spends on watching your video and interacts with someone on your website.
Similarly, the number of views gives you an idea how well the video has reached and how many are liking it. You can quickly know about the likes and dislikes in social media platforms like Youtube, Instagram, Twitter and many more.
What is Video Marketing Trends?
As marketers, we need to know the video marketing trends that will keep you in the marketing industry. As per Cisco predictions, for the year 2012, it would take two years for all the videos streaming at that particular moment.
Is’nt it surprising? Yes, it is. Hence, it has become crucial that all the video marketing trends lead to video marketing trends. Some of the primary video marketing trends expected in this year are discussed:
Live Video or Live streaming:
According to the reports, 12 percent of web traffic drives through live videos and video streaming. This video marketing trend is very economical and easy on pockets as well.
Therefore, will also attract the users instantly and even the user engagement time also increases. No doubt that, the future of video marketing trends will take marketing to the next level.
Making video is very simple on pockets. Video making is on your fingertips with the advanced video making apps. There are many free video making apps available in the market.
Video marketing trends is a great way to transmit information into images and a visual way. Eventually, video marketing trend can be useful in other forms for e-learning and also monetarized videos.
Just square it up:
All the formats of video marketing are changing day by day. We have known all the videos making straightway. Now, because of these smartphones, laptops, tabs the video format has become the vertical way.
However, many companies may not dare to keep the vertical method.
The latest video marketing trend that has changed and adopted is square type format. As compared to horizontal video format, these square video formats occupy more space on the screen and higher response time.
A video is a part of conversion funnel:
Along with content, a video is also an integral part of the conversion funnel. Only content cannot win the users. Videos also generate more conversion rates and provide a better engagement between the client and the users to achieve the targetted results.
The overall prediction says that video marketing is to take the marketing industry to the whole new level. To stay in the competition and to make a mark for your brand or company, videos are a must.
You can use the knowledge of video marketing skills and video marketing trends to stay ahead in the marketing industry.
In short, video marketing trends is already conquering the marketing advertising world. However, if you are not using the mentioned video marketing strategy and video marketing trends, it is the right time, go on!.
You can use Lumen 5 as a tool to create various types of videos. Lumen 5 is a video creation platform that is powered by Artificial Intelligence. It enables you to create videos for all social media platforms with inbuilt templates within minutes. So do try using the tool for better video developments.
If you have new video marketing trends, you can write to us, and we will update here.