What are the Top 7 Instagram Marketing Trends to take over 2019?

What are the Top 7 Instagram Marketing Trends to take over 2019?

We are coming to an end of the year and in this whole year we saw that Instagram gained a lot of popularity and people are using it a lot. Starting from reaching to 1 billion subscribers to banning the fake users Instagram has introduced a lot of new things. Now people are eager to know the new and top Instagram Marketing Trends that is going to come on in 2019.

This article will give you brief about the Instagram strategy and all the latest Instagram Marketing trends that are coming in 2019.

HOW TO CREATE INSTAGRAM STRATEGY?

Discover your customer’s

Similar to other social media strategies the first thing that comes up is discovering who is your potential viewer? There are some things which you should take into account while finding out the target customers like the Location, age, gender, interest, the amount of time they spend on social media, etc. Every detail will help you in finding the potential viewer.

Here also you have a confusion? Check the famous events that are going on. From this, you can get the information about the interested or popular hashtags. Check the profiles and interests of the people. You can also find out the list of competitors through this. All these seem very difficult, but when you once start working on this, it will not be so difficult.

Plan before writing

Track down all those content that regarding and all those which you are thinking to write. The solution for this is making an editorial calendar or a full report for it. Whenever you want to get information about the previous posts checks the rules. It cut down the time required for managing the Instagram marketing posts.

Checking all these types of things and planning the Instagram marketing trends stories accordingly to by utilizing the caption, hashtags, other features, etc. in advance. In the Editorial calendar, you can even mention the famous or most awaited events that are going to happen. If you are not maintaining a similar kind of editorial document, then you are wasting a lot of time in “chasing the stars just by sitting in the room.” So it is high time to make an editorial report and start following and maintaining it.

instagram marketing trends

Know your competition

The first step is to know who are your audience are and target them. After knowing about the audience know who are your competitors are and start analyzing them. Analyzing means looking what your competitors and marketers are doing to bring their brand name on top.

Check their marketing strategies on top Instagram marketing trends to engage a lot of people in their brand. Know the popular hashtags, the posts which got highest engagements, how they got that much higher engagement? What are the captions used? And the period that is required to publish the posts? What is their growth rate? All these questions are like the Milestone which you have to achieve to have a successful Instagram story for business.

Brand consistency in Instagram

Always keep in mind while writing content to engage people and establish your brand name. It becomes essential to publish those contents which are related, catchy and attract the audience. If you are posting some random content, disconnected and not to the topic that will not grab the attention of the audience. Instead, make the people leave your page.

Let’s take the example of World Cricket Army we used the name as the tag #WorldCricketArmy. In India people worship cricket. We provide live updates and ongoing trends in cricket. This is what we call as a perfect Instagram marketing account. The Instagram story for business should be something like if people see your even one picture, they should be able to recognize you.

instagram world cricket army

HOW TO USE THE STICKERS, LOCATION, AND HASHTAGS

With the usual Instagram post, you can even use the hashtags, stickers, and geolocation. You can add these stickers, hashtags, and geolocation to your photos, videos, gifs.

Stickers

instagram stickers          instagram sticker

Whenever you want to upload any video, picture, or gif, you will get an option of using the stickers, location or the hashtags that are appropriate which helps in increasing the viewer engagement. Below is the type of options that are available in labels:

Question Sticker: You ask the people to ask any question to you they like or ask any question and tell the viewers to reply to it. Viewers have to tap the sticker and ask the question or respond the answer that’s it.

Poll sticker: Get feedback by writing the question and answers that are personalized. When someone will see and poll on it. This will show the immediate and real-time result to that person.

Hashtag Sticker: Sticker will consist of the particular hashtag whenever the person clicks on it. That person will be redirected to the hashtag page.

Product stickers: You have an account on Instagram, and it approved for shopping on Instagram. Even can use these stickers on any of the photos and upload it in your Instagram story. By utilizing these product stickers to any of the product images. The buyers can know a lot of things about the same product on the first tap and when tapped to purchase the same product.

Selfie Sticker: In this sticker when you tap it. This will redirect you to the profile picture where you can start taking the images that you can use as stickers for your next story.

Music Sticker: This allows the people to upload a specific part of the song in your story.

Geolocation

Geotags will help you in determining the stories in a particular location. Like some favorite place or some specific place in a city. Regularly posting about your situation and giving the details will help to attract the people. Mainly those who are searching in a particular area or spot. It will help them as a guide to a specific place.

Hashtags

Hashtags are used commonly to make your page visible on the online site. Whereas when viewers click it, hashtags them away from your page to the source page of the hashtag.
These have better use when you have your hashtags. For example, if you are running a competition in which your viewers have to click pictures and submit it. But these pictures should have your products in this with your brand hashtag. If you follow the way mentioned above for your Instagram story, then people will get attracted to your post and eventually to your brand.

 

TIPS TO BOOST CONVERSIONS IN INSTAGRAM

There are several ways by following which you can convert the Followers in your Instagram marketing trend to the Paid Customer’s. Below are some of the ideas that you can consider:

Retarget the ADs

Retarget the AD campaigns audience who have already searched a product but didn’t make a purchase. Marketing the same product again or the similar kind of products may help to make the customer buy the product in addition to some other product.

Instagram marketing has to say that ADs may be versatile and unique, but it allows you to target the individuals or group of people. All those who follow you and make sure these individuals should purchase from you. Instead should see the content right in front of them.

Get reviews from influencer

Work with influencers who are well known, and people believe and follow. Express your words with the help of the influencers. Don’t just pay them to promote your brand and get only positive reviews instead say them to give honest reviews about their opinion.

If the influencer even comments about the product in a criticizing way take it positively because people who will see will thing the company and promotion are genuine.

Personalize content

Customized content creation makes the people unique and draws more people to your brand. You can even find out the people who are curious about buying and will know about the people and the reviews who already made the purchase and liked it. This builds the trust and believes in the people. A great way of including all this in our brand is by reposting all the images by the audience and make them post your pictures.

Use high-quality images

Whenever you post the photos, publish a kind of images that will match your brand status. You should always be able to tell a story depending on the color, the model chosen and the total quality. When people look at it, they will feel attracted and will surely want to order the food. It makes them think that some professionalized chef prepares the food. Even people can drool over for the taste and order it soon.

TOP INSTAGRAM MARKETING TRENDS

The latest Instagram marketing Trends involves all the new things introduced in 2018 and the upcoming trends in the year 2019:

  1. Creators account for Influencers
  2. New Instagram Countdown stickers
  3. Instagram IGTV for creators
  4. AR in the Instagram
  5. Direct buying in Instagram
  6. Say Goodbye! to fake accounts
  7. Nano Influencers are in demand

Creators account for Influencers

The latest Instagram trends that will be seeing them in the upcoming year is the Creators account for the influencers. However, Instagram is still now checking this feature. In this, the high profile influencers and the celebrities will get an option to filter all the direct messages and will be able to see only the in-depth analysis from the followers.

According to the reports, this new strategy is being tested with a small group of the Instagram influencers. In the next year, we can expect that this new feature will roll out all the high profile influencers and the celebrities. This new addition will filter all the quality direct messages and can keep access to limited messages.

Influencers even get a chance to access the data of how many people are following and who are leaving or unfollowing the Instagram page.

Every much similar like Twitter, Instagram is giving an opportunity to the celebrities and influencers to control their personal data and increase the quality of user experience.

New Instagram Countdown stickers

Instagram countdown

Source: searchengineland

Recently Instagram has released a new sticker that is the Countdown sticker. This sticker you can use it in your Instagram Story and it is very good for the marketers as they can showcase the countdown for certain item they are going to sale.

Even the retailers can use the Countdown stickers in stories to show the customers the offers and the time limit for it that will expire soon. Or else the one which is just about to start. After the countdown sticker is being used, it is can reuse again after the previous one expires.

Whoever will see the countdown can follow it and will get the notification about it in regular intervals.

Instagram IGTV for creators

Earlier this year Instagram introduced IGTV new video sharing platform for the individuals, it has a vertical video viewing playback. Here the creators can address the audience who exclusively use the mobile phones and the marketers can directly the audience.

instagram igtv

Why does Instagram supporting the vertical video viewing option? Because it wants to encourage the Nano Influencers and the new brands and influencers to come forward and do the video exclusively for the mobile phones. However, people usually use mobile phones than the desktop that too in a vertical position.

Creating video content to increase brand visibility is the new trend. The brands will increase the usage of IGTV videos to engage people and make the brand gain visibility.

AR in the Instagram

Instagram is allowing all the third party developers to develop new filters on Instagram. According to recent reports, there will be an increase in the use of the AR or the Augmented Reality and VR or Virtual Reality. In the future near AR and VR will mean a lot not just to Instagram but to the whole social media.

instagram ar image

 

The Instagram filters are seriously great fun to use and this is all due to AR it is like a futuristic sci-fi movie. However, Instagram and Facebook combinedly are planning to launch the advanced AR version in form of messages. In this, in your personal messages, you can send the AR filtered images, pictures, videos etc.

Virtual Reality

In the future, not just the AR filtered images even the VR is taking over the whole social media fastly.  We can find a lot of the latest advancement in Instagram which will make the users also excited.

Direct buying in Instagram

As mentioned in the previous article “Social media trends” Instagram will soon be including the buying option. Earlier this year Instagram introduced the shop option where you can directly see the cost of the item that is present in the picture. After that, you can even add the thing to the cart. Then you can go to the official site and make a buying there.

Next year it is expected that not just adding to the cart even the buying would be made directly. Yes! you hear it right the buying option will be enabled. You don’t require to go to the official website to make the purchase can make the purchase easily on the Instagram page.

Instagram has improved its standards a lot it is not just an image sharing platform now. It has raised a lot in terms of standards and giving a lot more than the images sharing.

Say Goodbye! to fake accounts

Late this year Instagram already announced that it would take strict actions and will delete all the fake users. The similar thing will continue with a haul this year leading to deletion of all fake users and the accounts. All thanks to the Instagram API to keep the social media platform genuine and give the best customer service.

instagram fake accounts

It doesn’t matter if you are a celebrity or an influencer whoever is having the fake accounts will be removed. However, it is giving a full opportunity to influencer to grow. While some of the influencers and the brands may be disappointed with this new thing of Instagram and have to search an alternative to connect the users which is more genuine.

To increase the engagements, the best techniques would be:

  • Use the live streaming option to connect directly to your followers, and engage with them, people feel connected and start following to you. Showcase your background details, day to day life.
  • Also use some of the gif images, videos, Q-A session.
  • Respond always to your customers’ comments and the messages; they will feel you are genuine with good content and will follow you.

Nano Influencers are in demand

Due to the decrease of fake accounts now the brands are turning towards the influencers. Brands want to work with the influencers with a good number of followers. In the race of huge follower influencer brands are opting for the smaller users in which they have a follower list of minimum 1000 followers to reach people.

influencers

According to Neilsen’s report, 92% of the customers believe in an item when recommended from an individual more than if a brand does. So, we can predict that until 2019 more brands will come up who will opt for the Nano influencers so that they can reach more people.

The key rule here is concentrating on nano influencer this will automatically gather you fewer people but loyal customers. Brands are concentrating more number of Nano influencers than one big influencer.

Conclusion

Are you ready for all the new and top Instagram Marketing trends? That will take down social media in a different angle and provide the users a genuine platform. It all involves a lot of planning and implementing strategy. Eventually, in a social media platform, only those people get success when people start embracing the new and the latest techniques that are coming every day.

People these days don’t like the old trends, and an old account so, bending your strategies according to the new technology is the most required, and if you keep an eye on the future and the upcoming trends then no one will stop you from gaining success.

If you need some extra help regarding these trends or any other trends, reach out to us, we will give our best to resolve your problem.

 

5 Tips to Reduce Bounce Rate on Instagram Stories

5 Tips to Reduce Bounce Rate on Instagram Stories

If used properly, Instagram Story can be a powerful weapon in the advertising world, but if not, all your efforts can go down the drain with a single tap. It takes a user less than a second to tap on your story, which means, if you don’t get their attention instantaneously, your story and all the resources you’ve invested in it, will be pointless. Here are a few tips which will help reduce the bounce rate on Instagram stories.

The plus side of Stories is the possibility of getting a whole new audience, boosting your brand awareness, and ultimately improving your business. However, this might not be as easy as it sounds. It’s not like, you can just upload Stories or run Story Ads without any guidelines or, without much effort and expect great results.

Instagram Stories aren’t magical

Even so, Stories can work magic for your business, but only if done right. You can’t overdo it, but you can’t slack on it as well. There is a fine line which you have to delicately balance if you want people to really see your Story and to see it through till the end. Today, let’s see where exactly that line is.

Wordpress theme generator

Run Story Ads

The first thing here is to run Story Ads. Even though, you can simply use your business profile to upload Stories, ads are a great way to build a stronger follower base and drastically upgrade your business.

At first, Story Ads were reserved for huge brands like Nike, but have quickly become available to everyone who wants to run them. The reason why Story Ads are gaining such a huge popularity, is that News Feed and other digital channels have become polluted with a lot of clutter – an overdose of information that sometimes makes you miss things, without even realizing. On the other hand, advertisers are exceptionally slow in adopting Story Ads as a method of advertising, which means, more space, and the audience is left for you.

Furthermore, one-third of the most viewed Stories come from businesses and one in five Stories get a direct message from the viewer. If you top that off with a bit of creativity in your ads, you can engage people in new and interesting ways for as long as you can stay creative.

Add a Call-to-action

If you want your viewers to actually do something after watching your ad, you must add a call-to-action. Otherwise, they will be amazed but confused, left there wondering what was the point of it all and what they are expected to do next.
A call-to-action is supposed to direct your followers and it should tell them exactly what they need to do next, which is why it has to be clear and strong. There should be only one call-to-action, so your viewers won’t be confused. It should create a sense of urgency and even a fear of missing out on whatever it is that your business has to offer.

There is nothing more tempting than a limited period offer, an exclusive deal or a one-time opportunity, and by offering any of these in your ads, you can expect viewers to turn out to be visitors, and in many cases, even customers. Of course, you can’t place call-to-action anywhere you want. Even for your Instagram stories, you have to measure your metrics from other Social Media channels, and think about efficient content strategy and coordinate with your digital marketing strategy.

As one of the most powerful tools, you can use this in your Instagram Story Ads. call-to-action is a must if you want your ads to pay off.

Experiment With Video

Before choosing video as your ad format, you have to think about whether or not it is the best format for that particular idea. This is especially difficult to do right because there is not a single rule that dictates when you should use video, when you should use a carousel and when you should use a simple picture. One format is not necessarily better than the other, but for a specific case, a particular format might provide better results. As usual, you will have to test all of these options or read articles about making content mistakes to avoid making beginner’s mistakes.

A video is not necessarily better than pictures, but in some cases, it simply is a better way to go. to go. Videos can be much more creative than a single, still picture and you can engage your audience in better ways than pictures could ever do. You can fully express your creativity and find new ways to interact with viewers, with every single ad.

Videos in your ads are a great way to express your creativity and to show your viewers what your brand is all about. Even so, getting a video to work in your favor can be a tricky task, which is why there are professionals out there, specializing in this kind of work. You should always get a professional help, if you choose to do a video ad. So, before embarking on this endeavor, do your research, find helpful reviews or ranking lists, and simply choose from the listed agencies the one that you think will fit your business the most.

Interact With Your Audience

There is no better way of getting someone’s attention than to make them interact with your ad and what better way to make someone interact with your ad than to ask them for their opinion.
People love to share their opinions and they love to bask in the thought that their opinion matters. Moreover, you can use that to find out what your followers want, what kind of content they would like to see in the future, and even what they think about your brand.

By conducting polls through your Story Ads, you can make the viewers feel personally invested and you can steer your actions based on the answers they provide.

Usually, you can get better information if you let viewers pick between two options than if you simply ask a ‘yes-no’ question. You can always ask them if they going to be interested in the next theme of your stories, and announce to them about these.

Stay In Harmony With Brand’s Aesthetics

Your image is the most recognizable feature of your company, when it comes to your followers. They know your logo, they recognize your style and they can identify your product from afar. This means that they have to recognize your ad as well as connect the story to your brand seamlessly, and all this in a fraction of a second.

Not only does your Story Ad have to fit perfectly in your overall Instagram aesthetics, but it also has to fit in your overall company aesthetics, i.e. your image. For example, you can’t just polish and decorate the hell out of your ad, only because you’ve seen it work elsewhere and if that doesn’t look like you. Simply put, you have to adjust your ad to what your viewers are expecting to see from you. You can do that just by using colors of your brand in your stories, or the same font. For now, there are just a few fonts you can use in Instagram stories, but you can customize images that you want to upload before using Instagram. Use Adobe Illustrator or

Photoshop to polish your stories, and then add some gifs or pools to make them more interactive.
All in all, it’s all about keeping your audience engage by discover the fun and interactive ways to reach out to them. Even though a few are listed above, new ways of utilizing Instagram Story Ads are invented daily, which means that it’s just up to you and your creativity to make things work.

This is a softscripts guest post, written by one of our readers. The content in this post belongs to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at [email protected] and we will take it down. There is no commercial exchange by Softscripts for the publication of this article.

Instagram Algorithms: How to use Instagram stories for business?

Instagram Algorithms: How to use Instagram stories for business?

Do you, want to create an Instagram Story to give a kick start or boost your business? Are you curious to know how Instagram Algorithms work?

Well! Here, you end up with a full guide which will help in every essential aspect for a successful Instagram Story for business. Now, the time has come for people to think about Instagram, and using Instagram stories for the purpose of business.

Instagram Stories are not just random stories developed for fun and adding creative stuff. These stories should be efficiently used for promoting a business brand, engaging people, grabbing their attention towards your brand. It is even helpful in impacting the sales for any e-commerce site.

WHAT IS AN INSTAGRAM STORY?

This is one of the features offered by Instagram, in which people can upload images, videos, gifs etc., that appears as a slideshow. This slideshow disappears 24 hours after the images get posted. You can even say that the Instagram story is a brand new and authentic way of grabbing customer attention. There is no denying that the regular feed is also very good and amazing for creating wonderful and long-lasting or authentic posts.

Stories create a feeling of togetherness and intimacy, the reason why people love Instagram stories. They bring in enormous results while you have some events going on, or some business functions s coming up. Taking a video of your viewers or behind the scenes or about the brand or the event going on is always a great idea. Showing these behind the scenes sneak-peeks always help to connect with your audience. This attaches the feel of importance to them and they feel distinct and enjoy the sense of exclusivity. The audience also get a chance to know who you are as a person, in your personal lives, apart from on-screen and projected images.

Social media statistics

Why should we opt for Instagram stories to promote business?

This new feature of Instagram got updated last year in August. In fact, almost all the people using the Instagram, were shocked when they found this feature. How did Instagram efficiently copy it from SnapChat? This was the thought that first popped-up in everyone’s minds. Whereas, people were under the impression that it was just a trick to steal the market value of the SnapChat. Instagram made its presence felt in the market much more than the then prevailing SnapChat.

InstagramVSsnapchat
While looking at the above Statistic, we can sum up that Instagram is not just a copy of SnapChat. In fact, it is a much better version of SnapChat. This transient tool for posting photos, videos and gifs can be effectively used for any business purpose. It maintains the customer and brand relationship , ithout ruining the joy and enjoyment of people.

Instagram stories a wide opportunity that contains the themes and tools which never bore the people. The channels make it interesting both for business segment and the common users. It equally supports both the groups. You can use Instagram in myriad ways, for enjoyment, for its light-hearted content, or for any business purpose viz. branding of the business, e-commerce sales etc.. All this, and more, is being done with with the help of Instagram Stories.

How to use Instagram Story For Business?

You can get a lot of features in the Instagram story. These useful features, help compile your posts, and these enable you to generate the content in a hassle free manner in the editor. Not only, this you can upload the data that is present somewhere else too.

instagram story instagram story instagram story

Steps to use Instagram Story:

  • When you open your profile, click on the camera icon or the ‘+’ symbol present of the profile picture. It can be clearly seen, when seen in the option “Your Story”.
  • You just have to tap the ‘+’ symbol, it will directly take you to your gallery. From here, you can share photos, videos, gifs – anything you want to share. You only have to choose it from the list of your gallery.
  • It will even show an option of editing where you can choose different editing features.
  • Post editing, you can post your story but here also you will get two options, one is public, which means you can showcase it to all the people. The other option is the private mode, which means your story can be shared with only a limited number of people whom you have selected.

This is much different from the profile picture or the pictures that you upload. It doesn’t have the standard Instagram box, where you can post the stories which are vertically shot. But in this, you can store miscellaneous images, videos or photos, but the mandate is it should be having 1080 pixels width and 1920 pixels height.

After this, in March 2018, Instagram updated its version and released in the market. With the new upgrade, one could pinch the mobile screen and resize the photos, videos etc according to one’s choice.
Keeping aside posting of photos and videos, there are a lot many features present in the Instagram.

Extra features of Instagram

  • Typing Post: The posts that are typing based. While you can also give different backgrounds, that may be colourful or designed per your taste.
  • Boomerang: These are looping videos which last for 1 second.
  • Instagram Live: This is the live streaming on Instagram. It is the in-moment real-time streaming. Here, your viewers can comment on your posts instantaneously, when the streaming starts, and you can answer them in the videos. You can, later post the live stream as your story.
  • Hands-free recording: Without having to hold the record button, you can record the video hands-free.
  • Super Zoom: From far away ,you can zoom in easily on the focused object. There are various humourous filters which you can use like Paparazzi or Suprise.
  • Focus: You can find one of the most required filters that is Portrait. Using this, you can take the picture in which the main picture gets focused and the rest of the picture stands blurred out. The subject focuses only on your face and nothing else.
  • Rewind: This means playing everything in a backward motion.
Tools for Instagram content

Using these all options is very helpful in creating content that is not only catchy, but adds to the fun. There are some tools available on the online platform like Canva which helps in creating these wonderful cards for different social media platforms.

Canva Social Media templates

Source: Canva

There are a plethora of ready made templates to choose from. All you have to do is select a template of your choice and edit at your end. After editing, you can post it on Instagram. This serves as an introduction, or call to action or acts as a single slide in the story. All these features make the viewer feel exclusive and special. They look and feel unique.

You can wear your thinking hat and get as creative as you want in the Instagram Stories. You can even experiment a lot of things by using all these creative ideas in the Instagram story and bring life to your Instagram Campaign. Combine all the texts, pictures, videos, boomerang, doodles etc to attract people’s attention.

How do the Instagram Algorithm works?

Instagram had a huge hype during the early years of its release and during the Instagram story upgrading. After this, the hype of Instagram gradually decreased. The exposure, even in the Instagram Field has been decreasing. Statistics now say that only 10% of the people show interest in brand promotion using Instagram stories.

This condition is very frustrating as people are keen on viewing the posts uploaded by their family, friends, loved ones, celebrities etc. This badly impacts on the Business people, as their aim is to reach a lot of people. Just because of the reducing exposure, the business people are getting badly impacted.

As we all know on Instagram, the algorithm basically depends on engagement and we get that from the Likes, Shares, Comments, Direct Message, posting different things like Videos, pictures, Gifs etc. All those ways which help in interacting with the people and engaging the people on your Instagram page.

When the news of the New Instagram Algorithm came up, it said:

Order of the Videos and the photos in the Instagram Profile will depend on your likelihood. Like the interesting option will come up first. It will also check the connection with the person and the timeline of the post.

Below are some of the tips and tricks that will help in engaging people in the Instagram story.

POST MORE INSTAGRAM STORY

Posting Instagram stories is one way of engaging and grabbing the attention of people. Instagram Stories have dominated the 2018 digital strategy and has become a crucial part in a successful Instagram campaign building. It has more than 300 Million active users in Instagram and looks for good Instagram Story which is twice as popular as snapchat.

This Instagram Algorithm keeps changing with the time and creates an impact on user engagement. Whereas, a number of users spend their time on Instagram Stories, not checking the feeds. The algorithm checks all the details present in your account -all the interactions, Instagram stories, messages sent etc.

More the people interact with your Instagram stories, the more frequently the feeds will show up on the user’s profile.

At times, the Instagram Algorithm even rewards you for interacting with more number of people. Not only is it good to note that the posts with higher engagement get priority in Instagram, but also the fact that It checks everything and can even restrict the users based on their engagement with the people.

Year by year, the number people getting engaged in Instagram is increasing and it becomes very important for the businesses to stay on the top. Especially in the first hour of posting, it reaches the people, else the post visibility may gradually decrease.

FIND THE ACTIVE AUDIENCE AND THEIR ACTIVE TIME

Know the best time to post things, because that is when you will have a huge crowd on the platform. To overcome these things, there are a lot of tools available which will help you in the Instagram Marketing Campaign like iFluenz, Instabrand, AspireIQ

instabrand

Source: Instabrand

AspireIQ

Source: AspireIQ

ifluenz

Source: iFluenz

All these tools calculate the time and select the best time when the users are online. These indicate the right time to post something on the social media. These tools are very helpful.

Similar to Facebook, Instagram also checks the time that a user takes to interact with the people. Else, we can say, it calculates the time taken by the marketers to interact with the users. It determines the popularity of a brand by checking the time spent by a user in viewing a post.

ATTRACTIVE INSTAGRAM CAPTIONS ATTRACT PEOPLE

Having a great and attractive Instagram caption is what makes the people stay in your post and help you beat the Instagram Algorithm. If the cation that you give is more engaging, then there is a 100% chance that people will click on the more option.

That extra second which people spend on your post has the potential to break or make your Instagram Campaign successful, so it is always recommended to spend time on making of the Caption. The above-mentioned tools will also help in writing captions.

My suggestion is to use the human brain because it is more creative. Write the caption for the post. You can even write the captions manually before posting anything as it will save you time.

Instead of opting for Caption, you can even go for the Videos because people find it more interactive and connecting. And people spend a lot of time watching a Video.

Instagram Algorithm rates you on the basis of Hashtags used. This is important, because the hashtags play a crucial role in improving the people engagement. The Instagram algorithm always bears in mind the hashtag and gives more relevance to the hashtags.

Recently, Instagram has removed the hashtags following. Instead, it came up with another aspect in which,

People can mark your content or the hashtags that they don’t want to see in future. They will have an option that they can opt which says “Don’t show for this Hashtags”.

All this throws a challenge to the marketers and makes the work difficult. So, this indicates that the Instagram marketing should be carefully done.

IMPROVE INSTAGRAM STRATEGY

People caption more hashtags then just giving normal sentences. The tools mentioned above makes it easier for you. As it adds the Instagram posts all by itself and you just ave to add the scheduled Instagram post. Rest everything is taken care of by the bot. There are a lot of templates available with mostly used hashtags. Just select the hashtag that suit your content and post it.

Instagram campaign

hashtags

These are the effective hashtags that should be according to the campaign you are running. We can even consider another example given below:

instgram campaign

hashtags

The hashtags should vary according to the campaigns used. Instagram rules keep on changing and the main aim of it is to improve the engagement for a certain post. Whereas, the Instagram Algorithm is present to check such things only.

Now Instagram is considering putting an end to the automated messages like the “Nice Pic” “great” “Very good” etc. All these feed come from an automated bot.