If you are a bootstrapping startup, the last thing you need is a significant expense on different tech and marketing tools to ensure your business growth. There are lots of free tools that will help you in this purpose provided you know about these and all those ways in which you can use these tools like a pro.
You can use a web analytics tool for that matter, and when it comes to web analytics, Google Analytics seems to the best amongst all. This free web analytics tool will help you in a lot of ways, such as providing you with a complete picture of your target audience that may include:
This tool is important if you want to know the health, performance, and functionality level of your website.
The tool and its analytical data will enable you to delve deeper apart from helping you to optimize your website to ensure better results. Depending on the type of analytical tool you choose, the features may differ slightly, but in most of the cases, it will be much similar to the characteristics of Google Analytics that may include:
All these analytical results will enable you to repair anything that needs a tinker so that you can improve the performance level of your site. It will also specifically help you to know the best ways in which you can structure the blog posts for your website.
Just make sure that when you do so, you use the user testers, which most of these analytical tools will allow and deploy the feedbacks you have gathered through different polls and surveys. This will ensure that you know straight from the horse’s mouth, precisely what needs to be improved.
If you want the best results and high growth of your startup, then you must focus on blogging. When it comes to blogging, WordPress seems to be the safest bet. This is due to several reasons and advantages such as:
If you want a more left-field choice, then you should go for Medium. This is more of a social networking tool rather than a marketing tool. However, this can prove to be a great place to start your blog. The device will help you to build an audience and at the same time, use different networking tools to share the content of your website just as it helps those sites that share debt consolidation ratings and reviews.
You can make the best use of social media channels for your startup marketing, you will have to schedule it properly. For this matter, you can use tools like Buffer or Hootsuite. Both these tools will help you in:
This will ensure that you publish your content just at the right time and for the correct type of people, over and over again.
As for your email marketing effort, which is another essential marketing technique that all startups should follow, you can use Mail Chimp. This tool will ensure that:
This stool is very easy to use as you will get a lot of free email templates. You will also get a lot of customizable signup forms. These elements will help you to track the performance of your emails and get more accurate built-in reports.
As a startup, you can use the free plan of this tool, which is a perfect way for a startup because through this, you can send up to 12,000 emails every month to about 2,000 subscribers. A massive prospect for any startup!
No business, startup or established, online, or offline should neglect marketing their business and brand. Sadly, most of them do thinking that it is an expensive affair, which is not valid. Therefore, even if you are a lean startup, there is a way to go ahead as you can take up the lean marketing techniques to promote your brand and product. This too, will drive quite a significant and measurable result.
There are a few typical elements to keep in mind for lean marketing to ensure the current flow of your process. Start with what you do now and gradually build upon:
Business marketing should be well planned and agile and data-driven and responsive just like your business so that you can ensure success within a short time frame.
Having a startup and making every possible thing to grow is difficult. But this article must have helped you by finding some of the best tools which are free and are very helpful for your business.
If you have some other tools which you want us to add in the blog, please do write to us we will add it.
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