The rule of thumb to follow in the world of user experience or UX web design is ‘Always be testing.’ However, for most of the UX designers, it is not always easy because most of them do not know clearly how to go about usability testing for the site they have designed. Putting it in simple terms, they do not know what exactly they are testing it for.
Fortunately, there are lots of sites that will speak of the what, how, and why of usability testing that you can search for and take a cue from. Or else, continue reading!
What is usability may be the first question that may come to your mind if you are new to it? Therefore, start with knowing the definition of usability testing before you begin to examine the different components of it.
According to the experts, Usability testing is the quality feature that evaluates the user interface and how easy it is to use. The term ‘usability’ also refers to the methods followed to improve the ease in its use during the designing process.
The usability experts have come up with the most valuable parts of usability testing. These are:
Last but not least, usability testing also determines the satisfaction level of the users after using the design and how much they like and willing to use the system again.
The importance of usability and its goal is to identify the issues if any, in the usability of the design. It also emphasizes on collecting different quantitative data such as:
If you require something in simpler terms, then it can be said that usability testing is the process to find out whether or not a website is easy to navigate. If not, how it can be rectified.
Usability testing is an essential aspect of UX design and all user experience web designers have to spend a lot of time on it. They must make sure that their design system clearly articulates the specific purpose, or else the users will leave the site.
You may now ask since it is an essential part of UX design then why do designers overlook it. The simple reason for some designers to feel usability testing is a daunting task is that they know what to test for. Of course, this makes usability testing a comprehensive, costly, and often a challenging process.
The biggest challenge in UX design is that the website manager needs to understand and know how humans work. In most of the times, the user experience designers follow the wrong process and focus more on how they can correctly manage the content. They, therefore, emphasize on knowing how a content management software or the search engines work, making usability testing all the more difficult, if not impossible.
Usability testing involves measuring the five components mentioned previously. You can do it much easier if you gather all the relevant data first and more importantly evolve the website to make it more user-friendly. This will inevitably affect the bottom line of the business, ultimately.
Therefore, there are a few principles to follow to ensure proper usability testing.
Even then, several websites are found to be not so easy to complete these specific tasks, no matter how pretty it is graphically.
Therefore, make sure that:
Tasks and only tasks are what you should manage, and once that is established, everything else, including the technology, design, and content will fall easily into place.
Therefore, usability testing is primarily vital because no website is perfect and should be continually evolving. You must make sure that it is in tune with the user behavior that changes according to age, experience, interest, and other demographics.
The best approach to follow is to focus on user feedback and work accordingly.
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