What is the Future Scope of Digital Marketing in India

There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.

What is Digital Marketing?

Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites

What is the work of a digital marketer?

A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:

• The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
• Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
• Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
• The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.

However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.

What is the average salary for a digital marketer?

Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.

Online Digital Marketing Courses:

Here are the various online courses which available on the Internet.

Udemy’s Digital Marketing Course:

It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here

Price: ₹830 Original Price ₹12,800
Discount: 94% off

Our best recommend choice is to go for free techniques on youtube:

Complete Facebook Marketing Course

What are the different types of digital marketing?

There are major seven different types of digital marketing which are presently being used everywhere in the world. All the seven categories are mentioned below:

SEM ( Search Engine Marketing )

Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM  manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.

SEO (Search Engine Optimization)

SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.

PPC MARKETING

Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.

CONTENT MARKETING

Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.

EMAIL MARKETING

For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.

SOCIAL MEDIA MARKETING

Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.

AFFILIATE MARKETING

Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.

Digital Marketing Courses in principal cities of India:

Let’s look at the Digital marketing courses offered:

• Introduction to Digital Marketing
• Creation of Website, Microsite
• Search Engine Optimisation
• Fundamentals of AdWords
• Display Advertising using AdWords
• Search Advertising & Adwords Tools
• Advertising on mobile
• Video Advertising using YouTube
• Google Analytics
• Social Media Marketing
• Web Analytics
• Shopping Advertising with Google
• Content and Inbound Marketing
• Programmatic Buying,
• Email and Affiliate Marketing

Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.

Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).

Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.

The Scope of Digital marketing for Freshers and experienced professionals:

There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.

As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.

Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?

Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.

Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.

With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.

Worldwide:

Courtesy: Google Trends

India:

Courtesy: Google Trends

Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.

If you’re still not satisfied, have a look at the following statistics:

TV Vs. Internet Ad spend:

Courtesy: Kleiner Perkins Internet Trends 2017

The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.

Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.

Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.

What skills do you need for Digital Marketing:

If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.

1. Aware of the trends
2. Good understanding of audience and know what sells
3. Specific marketing expertise
4. Content writing skills
5. Ability to manage tools and technology
6. Interactive skills
7. Sales skill
8. A blend of creativity and analytical skills
9. Basic design skills
10. Politeness and patience

What are the different Job Roles and their salaries?

There are multiple job roles in this field. Every job role has its demand and its prerequisites.

Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:

1. Digital Marketing Executive    3.5 – 4 LPA
2. Digital Marketing Manager  4.5 – 5 LPA
3. Content Marketing Manager  5 – 6 LPA
4. SEO Analyst   2.5 – 3 Lakhs LPA
5. Social Media Marketing Expert  4 – 4.5 LPA
6. SEO Executive 2.5 – 3  LPA
7. Analytics  6.5 – 7 LPA

The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.

To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.

Is there scope for digital marketing?

Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.

You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.

If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.

Note:
Some of the standard search errors encountered while searching on google.
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