{"id":4304,"date":"2020-03-19T13:52:40","date_gmt":"2020-03-19T13:52:40","guid":{"rendered":"https:\/\/softscripts.net\/?p=4304"},"modified":"2021-02-22T08:18:04","modified_gmt":"2021-02-22T08:18:04","slug":"how-can-tiktok-advertising-boost-sales-in-small-and-medium-enterprises","status":"publish","type":"post","link":"https:\/\/www.softscripts.net\/blog\/2020\/03\/how-can-tiktok-advertising-boost-sales-in-small-and-medium-enterprises\/","title":{"rendered":"How Can TikTok Advertising Boost Sales In Small And Medium enterprises?"},"content":{"rendered":"

The world around us in the 21st century is competitive, specifically in advertising. People won’t notice a product unless it’s a brand or connects with consumers by using innovative techniques. Therefore marketing your product through <\/span>TikTok advertising<\/b> will appeal to a large number of young consumers in a matter of seconds.\u00a0<\/span><\/p>\n

It is a useful tool for advertisers from small & medium enterprises who want to target a large number of young customers. So if you’re going to use this medium, then start working on the ideas that you want to convey in a short video message that will work in your favor.\u00a0<\/span><\/p>\n

Otherwise approaching teenagers in a traditional way is really not going to work anymore.\u00a0<\/span><\/p>\n

Several new-age business entrepreneurs are going to gain a lot by tapping the potential of this app by <\/span>advertising on TikTok<\/b>. Now before moving to that part, let’s have some brief introduction about it:<\/span><\/p>\n

What Is TikTok?<\/b>\u00a0<\/b><\/h2>\n

TikTok<\/a> is a video sharing platform used for creating short time mobile videos on smartphones. It went online in 2017 for international users of iOS & Android smartphones.<\/span><\/p>\n

By the end of 2018, Bytedance (the TikTok owner) acquired & merged ‘Musical.ly<\/a>‘ with it and converted it into a single app. Users can create & share vertical looping videos with a time limit of 15 to 60 seconds with the help of this app.<\/span><\/p>\n

Users are free to use the extensive editing tool-kits of this app. It contains a wide array of filters & effects along with a massive music library to tune & score their video contents on this app.<\/span><\/p>\n

Who Uses TikTok The Most?<\/b><\/h2>\n

TikTok is popular among teenagers. Here are some of the demographics taken from the recent surveys are as follows:-<\/span><\/p>\n

41% of its users are in the age group of 16 to 24 years old<\/b>.<\/b><\/h3>\n

41% of users around the world are teenagers, according to the data of the Global Web Index<\/a>.\u00a0<\/span><\/p>\n

Moreover, it also encourages users to make and post their original content related to comedy, dance, drama, or songs after following trending videos of other users.\u00a0<\/span><\/p>\n

This app is an excellent platform for lots of youngsters who want to show their talent to the world. Such an app is a great confidence booster plus a one-way ticket to get recognized for millions.\u00a0<\/span><\/p>\n

There are 500 million active users worldwide today.<\/b><\/h3>\n

That’s correct! The app is top-rated only because of its innovativeness. According to the survey conducted by Datareportal, 2019, for TikTok advertisement 2019, it has found that around 500 million active users are using this app globally.<\/span><\/p>\n

\u00a0<\/span>Hence, it is also one of the few places where advertisers can target and convey their marketing messages to a large number of users by deploying various types of creative techniques.\u00a0\u00a0\u00a0<\/span><\/p>\n

\u00a0<\/span>It is also an excellent platform for people from the film & entertainment industry who are looking for fresh faces for auditions for acting & dancing.<\/span><\/p>\n

Globally, 56% of TikTok users are male & 44% are female<\/b>.<\/span><\/h3>\n

The demographics shown in the pie chart above suggest that 56% of TikTok users are male & 44% are female. Youngsters from both the genders are active on this app. Both male & female users use this app daily to get loads of fun & entertainment.<\/span>\u00a0<\/span><\/p>\n

Besides that, they also make videos to entertain others as well as showcase their talent to garner instant fame. This app helps them to enhance their performance on a larger scale for gathering more views & followers.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here, there is a good chance for advertisers to approach all such talented TikTok stars to convey their brand’s message via innovative videos.<\/span><\/p>\n

In 2019, Indians Nearly 5.5 billion hours on TikTok.<\/b><\/h3>\n
\"Growth

Source: App Annie<\/p><\/div>\n

 <\/p>\n

Compared to all other parts of Asia, companies are specifically targeting India. The message of a particular brand has a better chance to reach out to millions of Indians through this app.\u00a0<\/span><\/p>\n

Netizens from India spend more time on this app than any other social platform<\/a>. In this app, contents have more fun-filled activities combined with the scope of making your original videos.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

According to a survey conducted by App Annie, marketers can find not only teens but also adults to influence who can take the message of the advertisers.\u00a0<\/span><\/p>\n

This app surpasses 1.5 billion downloads<\/b>\u00a0<\/span><\/h3>\n

Until now, branded companies have targeted all kinds of customers by using regular channels of communications such as TV, Print, and social platforms like Facebook.<\/span><\/p>\n

As this app is new & famous in the market, brands can reach and display their ads to all kinds of young users on this app because it has already hit the 1.5 billion mark in global downloads, as per reports of Sensortower<\/a>.<\/span><\/p>\n

Yes, you heard it right. This app has outsmarted even Facebook & Instagram in the downloads race. It is one of the best apps of the century that can be a good target for marketing purposes.<\/span><\/p>\n

In India, TikTok has 119.3 million users.<\/b>\u00a0\u00a0\u00a0\u00a0<\/span><\/h3>\n

TikTok has penetrated more than 150 countries and currently available in 75 different languages that prove its capacity for global dominance in a short period, especially in a place like India.\u00a0<\/span><\/p>\n

There is a massive market for advertisers from different parts of the world to tap their market growth in India via this app. Hence, the list of these demographics shown by Statista & Priori Data states that India leads all other countries with 119.3 million users.\u00a0<\/span><\/p>\n

The count of users has surpassed even the United States that is far bigger than India. Hence the business of advertising<\/a> has more scope in India than anywhere else.\u00a0<\/span><\/p>\n

TikTok Advertising In US & UK<\/b><\/h3>\n

As a result of the rising craze of this app, TikTok is looking for new ways to sell its services.\u00a0\u00a0<\/span><\/p>\n

Inputs from various sources state that TikTok has outlined four types of ads<\/a> in the testing phase in the US and UK.<\/span><\/p>\n

If everything goes well as planned, then creators can start advertising for famous brands.<\/span><\/p>\n

These ads are:-<\/span><\/p>\n