{"id":3459,"date":"2019-04-16T06:28:26","date_gmt":"2019-04-16T06:28:26","guid":{"rendered":"https:\/\/softscripts.net\/?p=3459"},"modified":"2019-04-18T07:11:03","modified_gmt":"2019-04-18T07:11:03","slug":"how-to-measure-the-efficiency-of-your-ppc-investments","status":"publish","type":"post","link":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/","title":{"rendered":"How to measure the efficiency of your PPC investment?"},"content":{"rendered":"<p>A pay-per-click (PPC) advertising campaign can be a good investment for your business. The PPC or cost-per-click model is used to drive traffic to your website. You have to only pay when your ad gets \u201cclicked on\u201d by a user.<\/p>\n<p>But you\u2019ll only know if the PPC campaign is a good investment if you analyze the results to ensure you\u2019re getting the most for your advertising dollar. Whether you manage to advertise for your own business or clients, you need to determine if you\u2019re getting an appropriate Return on Investment (ROI).<\/p>\n<p>How do you know what to monitor, analyze and adjust?<\/p>\n<p>We\u2019re here to help you with our tips for how to measure the <a href=\"https:\/\/www.kunocreative.com\/blog\/measure-efficiency-of-ppc-investments\" target=\"_blank\" rel=\"nofollow noopener\">efficiency of your PPC investments<\/a>. Using the 6 Key Performance Indicators (KPIs) we outline here, you\u2019ll be able to assess the performance of your campaign.<\/p>\n<h2>Getting Started<\/h2>\n<p>Like any aspect of your business, it\u2019s important to establish goals for your campaign before you start. Having goals means you can analyze your results against those goals, and make any adjustments if necessary.<\/p>\n<p>Your goals will also determine which <a href=\"https:\/\/softscripts.net\/2018\/07\/how-do-you-measure-kpi\/\">KPIs you may want to focus<\/a> on over others.<\/p>\n<p>Examples of objectives for your campaign include:<\/p>\n<ul>\n<li>Signing customers up for regular emails or newsletters, to enable you to develop a customer database.<\/li>\n<li>Driving traffic to your website.<\/li>\n<li>Converting that traffic into sales.<\/li>\n<li>Increasing recognition of your brand.<\/li>\n<\/ul>\n<p>Once you\u2019ve established your advertising goals, you can set up your campaign, and monitor and examine results.<\/p>\n<p>To do that, here are the 6 KPIs on which you should focus.<\/p>\n<h3>1. Clicks<\/h3>\n<p>You\u2019ll never reach any campaign goal without having users click on an ad, whether the objective is a brand enhancement or conversion to sales. Therefore, the number of clicks is an important measure.<\/p>\n<p>Let your campaign run for a while, and continue to monitor clicks. They can be an early indicator of success, but as the campaign progresses, you may want to make adjustments. That can include pausing ads that aren\u2019t performing well and increasing the bid on ads that are performing well.<\/p>\n<p>Clicks are enjoyable to watch, but they aren\u2019t the only indicator of success.<\/p>\n<h3>2. Click Through Rate (CTR)<\/h3>\n<p>Another key metric is CTR, which is calculated by dividing the total number of clicks your campaign received in a given time frame by the overall impressions.<\/p>\n<p>In other words, if your ad was viewed 500 times (known as some impressions), and was clicked on 100 times, your CTR is 20%.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3468 size-full\" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/03\/img1.jpg\" alt=\"CLick Through\" width=\"498\" height=\"213\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img1.jpg 498w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img1-300x128.jpg 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3576 aligncenter\" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/04\/image4-1024x283.png\" alt=\"CTR\" width=\"807\" height=\"223\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image4-1024x283.png 1024w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image4-300x83.png 300w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image4-768x212.png 768w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image4-1080x298.png 1080w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image4.png 1999w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/p>\n<p>Tracking your CTR throughout the life of the campaign is good. You can generate reports by week, month, or whatever time frame works for you or your client.<\/p>\n<p>There are different ways to determine what\u2019s an acceptable CTR. That could be by comparing to industry standards, for instance.<\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"nofollow noopener\">Wordstream<\/a> analyzes the data for Google Ads and can provide you with the information you need on a good target CTR, with data updated for 2018.<\/p>\n<p>For instance, the average CTR for the search for the Travel and Hospitality Industry is 4.68%, and for E-commerce is 2.69%.<\/p>\n<p>At least, this can provide a benchmark for your business. But monitoring CTR will also help you analyze individual campaigns for increases or decreases in CTR.<\/p>\n<h3>3. Cost Per Click (CPC)<\/h3>\n<p>It\u2019s good to keep track of your CPC, or the amount you pay for each click on an ad. This helps you monitor your budget, but also the effectiveness of the campaign based on the cost.<\/p>\n<p>To calculate CPC, you divide the total cost of your campaign by the number of times an ad was clicked.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3469 size-full\" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/03\/img2.jpg\" alt=\"cost per click\" width=\"497\" height=\"212\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img2.jpg 497w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img2-300x128.jpg 300w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<p>Check your math and figure out the campaign\u2019s total cost by multiplying the CPC by the number of clicks your ads received.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3470 size-full\" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/03\/img3.jpg\" alt=\"campaign cost\" width=\"505\" height=\"209\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img3.jpg 505w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img3-300x124.jpg 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3574 \" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/04\/image2-1024x284.png\" alt=\"cost per click\" width=\"865\" height=\"240\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image2-1024x284.png 1024w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image2-300x83.png 300w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image2-768x213.png 768w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image2-1080x299.png 1080w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image2.png 1999w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<p>The CPC data will measure exactly how much you\u2019ve paid for a campaign. This is helpful because while you may have set a budget and a bid price when you <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/pay-per-click\/how-to-gauge-the-success-of-your-ppc-campaign\/\" target=\"_blank\" rel=\"nofollow noopener\">set up your PPC campaign<\/a>, it doesn\u2019t mean that\u2019s what you actually pay. Actual costs can be different than bids.<\/p>\n<p>The cost of an ad can be determined by other competitors in a PPC auction, so CPC helps you track your actual spend.<\/p>\n<p>If your CPC goes up, your <a href=\"https:\/\/methodsavvy.com\/5-easy-ways-to-measure-the-roi-of-your-offline-advertising-investments\/\" target=\"_blank\" rel=\"nofollow noopener\">advertising spend increases<\/a> as well, so obviously your ROI is going down. In an ideal situation, over the course of a campaign, your CPC should decrease, and your ROI will therefore increase.<\/p>\n<h3>4. Conversion Rate<\/h3>\n<p>It\u2019s great to know how many users see your ad, click on your ad, and what that costs, but all that doesn\u2019t mean much if they don\u2019t complete the desired action once <a href=\"https:\/\/www.pyramidanalytics.com\/bi-office\" target=\"_blank\" rel=\"nofollow noopener\">arriving at your website<\/a>.<\/p>\n<p>That\u2019s what makes conversion rate so important.<\/p>\n<p>Whether your \u201cconversion\u201d is an actual sale, providing an email address for a newsletter, or completing some other type of form, the conversion rate will tell you if you\u2019re successful with that goal.<\/p>\n<p>To calculate this metric, divide the number of people who \u201cconvert,\u201d or complete your desired action, by the number of people who clicked on the ad.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3471 size-full\" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/03\/img4.jpg\" alt=\"conversion rate\" width=\"647\" height=\"231\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img4.jpg 647w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img4-300x107.jpg 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3573 \" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/04\/image1-1024x290.png\" alt=\"PPC analysis\" width=\"801\" height=\"228\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image1-1024x290.png 1024w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image1-300x85.png 300w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image1-768x218.png 768w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image1-1080x306.png 1080w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image1.png 1999w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>If your conversion rate isn\u2019t where you want it to be, you may have to look at your website to make adjustments.<\/p>\n<p>For instance, analyze your user experience to ensure your landing page:<\/p>\n<ul>\n<li>performs on a variety of devices;<\/li>\n<li>it has a good load speed;<\/li>\n<li>is mobile friendly;<\/li>\n<li>and, the desired action is clear to users (form submission is clear and simple, for instance).<\/li>\n<\/ul>\n<p>Make enhancements if necessary, and continue to check your<a href=\"https:\/\/softscripts.net\/2018\/08\/conversion-rate-optimization\/\"> conversion rate for improvements<\/a>.<\/p>\n<p>If your conversion rate goes up, you\u2019ll be spending less on advertising to get a sale or other desired action. Therefore, your ROI will go up. So you always aim for an increase in your conversion rate.<\/p>\n<h3>5. Bounce Rate<\/h3>\n<p>This could also be called the opposite of your conversion rate.<\/p>\n<p>Your bounce rate is the number of visitors who click through to your site and but leave without completing your desired action.<\/p>\n<p>A high bounce rate will send you back to your landing page to look for further enhancements. Review again to make sure it\u2019s user-friendly and has a clear call to action to point people to your desired conversion.<\/p>\n<p>You will always aim for a decrease in bounce rate.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3575 \" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/04\/image3-1024x347.png\" alt=\"bounce rate\" width=\"802\" height=\"272\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image3-1024x347.png 1024w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image3-300x102.png 300w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image3-768x260.png 768w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image3-1080x366.png 1080w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/image3.png 1612w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<h3>6. Return on Advertising Spend (ROAS)<\/h3>\n<p>It can be argued that this is the most important KPI, particularly in terms of determining your ROI.<\/p>\n<p>After all, what is more important than looking at the revenue earned vs. the money spent? To determine an effective ROAS, a break-even measure is a dollar earned for each dollar spent.<\/p>\n<p>To calculate ROAS, divide the revenue of the campaign by the cost. If you made $500 and spent $100, your ROAS is $5. In other words, for every dollar you spent, you earned $5.<\/p>\n<p><span style=\"font-weight: 400;\">You should note that sometimes a bounce rate can be artificially inflated. For example, a user lands on your page, and then calls your business, then leaves. This would still count as a bounce, but in fact, the user actually converted<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3472 size-full\" src=\"http:\/\/softscripts.net\/wp-content\/uploads\/2019\/03\/img5.jpg\" alt=\"Revenue cost\" width=\"629\" height=\"222\" srcset=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img5.jpg 629w, https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/03\/img5-300x106.jpg 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>This number provides the bottom line on how the marketing budget has supported the business.<\/p>\n<h3>Final Thoughts<\/h3>\n<p>A PPC campaign requires planning, monitoring, and adjusting.<\/p>\n<p>Like any aspect of your business, you want to be sure you establish goals and measure performance against those goals.<\/p>\n<p>Launching a PPC campaign won\u2019t be effective if you simply launch and leave it. You must monitor to make adjustments if necessary.<\/p>\n<p>Knowing how to measure the efficiency of your PPC investments is vital to ensuring a positive ROI for your business, or your client\u2019s business. Measuring and monitoring these 6 KPIs will ensure you get the most out of your PPC spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pay-per-click (PPC) advertising campaign can be a good investment for your business. The PPC or cost-per-click model is used to drive traffic to your &#8230;<\/p>\n","protected":false},"author":21,"featured_media":3577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mo_disable_npp":"no","footnotes":""},"categories":[29,578],"tags":[582,583,581,579,580],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ppc","tag-cost-per-click","tag-pay-per-click","tag-ppc-advertising","tag-ppc-campaign","tag-ppc-efficiency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to measure the efficiency of your PPC investment?<\/title>\n<meta name=\"description\" content=\"This article will explain you how PPC (Pay per click)or cost per click is important for a business, &amp; measure the efficiency for investments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to measure the efficiency of your PPC investment?\" \/>\n<meta property=\"og:description\" content=\"This article will explain you how PPC (Pay per click)or cost per click is important for a business, &amp; measure the efficiency for investments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/\" \/>\n<meta property=\"og:site_name\" content=\"Softscript Solutions Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/softscriptsolutions\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-16T06:28:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-18T07:11:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Pay-per-click.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danielle Canstello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@softscripts\" \/>\n<meta name=\"twitter:site\" content=\"@softscripts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danielle Canstello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to measure the efficiency of your PPC investment?","description":"This article will explain you how PPC (Pay per click)or cost per click is important for a business, & measure the efficiency for investments.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/","og_locale":"en_US","og_type":"article","og_title":"How to measure the efficiency of your PPC investment?","og_description":"This article will explain you how PPC (Pay per click)or cost per click is important for a business, & measure the efficiency for investments.","og_url":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/","og_site_name":"Softscript Solutions Blog","article_publisher":"https:\/\/www.facebook.com\/softscriptsolutions","article_published_time":"2019-04-16T06:28:26+00:00","article_modified_time":"2019-04-18T07:11:03+00:00","og_image":[{"width":1880,"height":1253,"url":"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Pay-per-click.jpeg","type":"image\/jpeg"}],"author":"Danielle Canstello","twitter_card":"summary_large_image","twitter_creator":"@softscripts","twitter_site":"@softscripts","twitter_misc":{"Written by":"Danielle Canstello","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#article","isPartOf":{"@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/"},"author":{"name":"Danielle Canstello","@id":"https:\/\/www.softscripts.net\/blog\/#\/schema\/person\/d200019a61cb4cca2d3a09ed0899c8dd"},"headline":"How to measure the efficiency of your PPC investment?","datePublished":"2019-04-16T06:28:26+00:00","dateModified":"2019-04-18T07:11:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/"},"wordCount":1285,"commentCount":0,"publisher":{"@id":"https:\/\/www.softscripts.net\/blog\/#organization"},"image":{"@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#primaryimage"},"thumbnailUrl":"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Pay-per-click.jpeg","keywords":["cost per click","pay per click","PPC advertising","PPC campaign","PPC efficiency"],"articleSection":["Digital Marketing","PPC"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/","url":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/","name":"How to measure the efficiency of your PPC investment?","isPartOf":{"@id":"https:\/\/www.softscripts.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#primaryimage"},"image":{"@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#primaryimage"},"thumbnailUrl":"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Pay-per-click.jpeg","datePublished":"2019-04-16T06:28:26+00:00","dateModified":"2019-04-18T07:11:03+00:00","description":"This article will explain you how PPC (Pay per click)or cost per click is important for a business, & measure the efficiency for investments.","breadcrumb":{"@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#primaryimage","url":"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Pay-per-click.jpeg","contentUrl":"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Pay-per-click.jpeg","width":1880,"height":1253},{"@type":"BreadcrumbList","@id":"https:\/\/www.softscripts.net\/blog\/2019\/04\/how-to-measure-the-efficiency-of-your-ppc-investments\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.softscripts.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to measure the efficiency of your PPC investment?"}]},{"@type":"WebSite","@id":"https:\/\/www.softscripts.net\/blog\/#website","url":"https:\/\/www.softscripts.net\/blog\/","name":"Softscript Solutions - Digital Marketing Agency in Vizag | India","description":"Digital Marketing Agency","publisher":{"@id":"https:\/\/www.softscripts.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.softscripts.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.softscripts.net\/blog\/#organization","name":"Softscript Solutions - Digital Marketing Agency in Vizag | India","url":"https:\/\/www.softscripts.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.softscripts.net\/blog\/#\/schema\/logo\/image\/","url":"http:\/\/softscripts.net\/wp-content\/uploads\/2018\/06\/softlogo.png","contentUrl":"http:\/\/softscripts.net\/wp-content\/uploads\/2018\/06\/softlogo.png","width":152,"height":80,"caption":"Softscript Solutions - Digital Marketing Agency in Vizag | India"},"image":{"@id":"https:\/\/www.softscripts.net\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/softscriptsolutions","https:\/\/x.com\/softscripts","https:\/\/www.instagram.com\/softscriptsolutions"]},{"@type":"Person","@id":"https:\/\/www.softscripts.net\/blog\/#\/schema\/person\/d200019a61cb4cca2d3a09ed0899c8dd","name":"Danielle Canstello","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.softscripts.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Danielle-Canstello-1-150x150.png","contentUrl":"https:\/\/www.softscripts.net\/blog\/wp-content\/uploads\/2019\/04\/Danielle-Canstello-1-150x150.png","caption":"Danielle Canstello"},"description":"Danielle Canstello is party of the content marketing team at Pyramid Analytics. They provide enterprise level analytics and bi office. In her spare time, she writes around the web to spread her knowledge of the marketing, business intelligence and analytics industries."}]}},"_links":{"self":[{"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/posts\/3459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/comments?post=3459"}],"version-history":[{"count":0,"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/posts\/3459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/media\/3577"}],"wp:attachment":[{"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/media?parent=3459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/categories?post=3459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.softscripts.net\/blog\/wp-json\/wp\/v2\/tags?post=3459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}