Love island is a game show hosted by Caroline Flack in which good-looking young singles come and try out their summer love luck in the show. The winning couple would be winning 50,000 pounds. The whole show revolves around the love interests and how they react to a certain situation. The best part about this show is the moment where people try out their lucks with the other.
How the show has been trending since its inception:
This is the 4th season for the show and this season was able to record the highest growth in the audience than ever. The show is trending everywhere. Especially in the UK and Australia, the response it has been getting is beyond imagination. The best part about this show is the moment where people try out their lucks with the other.
Let’s look at the statistics on how trending this issue has been over the past 3 years in the UK which will tell you why you hear about this show a lot.
Source: Google Trends
You can clearly see here the way the trend has been increasing. In this year, the trend has been more than it ever has been.
Let me give you a few statistics that might just blow your mind:
The reality show has had about 72.2m Facebook impressions
-It’s had around 22m Facebook video views
-A whopping 30m Twitter impressions and 6.5m Twitter video views
-It’s had a 13m Instagram video views
This is quite enough to claim this show to be the biggest one in the history for the 16-29 age group.
How has love island been able to attract such a huge audience?
Love island has its own way of attracting the audience towards it. Although the show is undoubtedly addictive and interesting, but not very interesting TV series has been able to make it through in the long run. What exactly has been Love Island doing to fill this marketing gap that all shows have been having? Well, it’s easy. It’s just the brand engagements and being active on social media. Yes, that’s enough to get this show such a huge attention.
The channel in which the show is being hosted has been making some continuous efforts in order to popularise the show. It has been making sure that it’s responding to a number of tweets or other social media engagements to spread the popularity. It’s always a big deal when a popular channel replies to your tweet. Isn’t it? That’s how the channel has been able to carry the weight of marketing the show.
Which age group is influenced by this the most?
Source: The AdStage Blog
As per the statistics, the show has already has seen a 78% growth in 16-34 age viewers. It’s been said that this show has the highest of an audience in that particular age group. It doesn’t mean that the other age groups don’t enjoy the show. But, the ones in this age group find it more appealing than the others.
Reasons?
Well as you all know this is the age group most of the youngsters imagine about their love lives or relationships too. That’s one reason. The other reason being that the people on the show are of the same age too. They share the same kind of mindset and would relate a lot to them. Though most of the people pretend not to watch the show if you peek down into their history, you’ll know that they’re the ones addicted to it. Well, it’s common for every person to know what’s happening in someone else’s life but no one wants to say it out loud is all.
How it’s paving way for the Influencer Marketers?
Well, it’s no wonder that once these participants come out of the show, they’d realise that they are already a celebrity. Imagine the kind of response they’re going to get. A few of these participants already have more than a million followers. You can check the Instagram of Dani Dyer and see how she’s been able to get 1.8m followers while still in the show. Here’s how you can use social media to promote your own product.
Dani Dyer is one of the participants, while even the rest of the contestants have been getting a great response, still, hers seems to be the most happening account out of all. This is the best way of getting plenty of followers. Let’s see how it might help them in the future.
The best way to leverage your followers is by the Influencer Marketing. Influencer marketing is a way in which the Instagram celebrities tend to promote various products online. As a return from this promotion, they are paid heftily. though they aren’t paid as much as the actual Hollywood celebrities, still they get a great amount for promoting it on the social media.
How have different brands been leveraging this trend?
Missguided:
Missguided is an online retail store concentrating upon the apparels for ladies. This online platform has apparels for the ladies of the ages of 16 to 35 years. This is one store that has been having a great season. Since the start of the show for 2018, Missguided’s revenue has reached new heights. There has been about a 40% hike in the sales while the show is airing live. Well, how do they do this? How’s it even possible just for Missguided to be able to reach such a stage? Let me tell you. Meanwhile, you can also learn how a few websites use your emotions for your sales.
Missguided has been calling in every opportunity by cloning the outfits displayed on the show within a week. Yes, within a week. They have been able to make all the lady’s apparels displayed on the show available for the fans. This lead to a high purchase of the similar or cloned apparels. Here’s how Missguided has been taking this trend as an advantage.
Samsung:
Source: Wikipedia
Samsung is one another brand that has been leveraging their opportunity to make their brand as famous as possible. They’ve been taking every opportunity to make themselves happening too. There’s a part of the show where the participants are supposed to take selfies. While in the process, the camera is turned in such a way that the brand clearly appears on the screen. This is like a great brand promotion from the people while taking selfies on the show.
This trick has probably gone a long way in showing that Samsung has been one of the sponsors of the show as well. That’s how they’re keeping their brand engaged and trending.
Kellogg’s:
Kellogg’s is another brand that has been taking advantage of the show’s trend. The show’s viewership made Kellogg’s to come out and market its own product in its own way. Kellogg’s offered to gift three tickets to the Love Island and the lucky ones are going to win this.
Although not everyone could take advantage of this for all those fans who don’t want to miss an opportunity to appear on this trending show, this might be the best bet they’ve got. They can participate and try their luck out.
Superdrug:
Source: Wikimedia Commons
Superdrug is one more brand that has been gathering people’s attention. Wonder how? Try and notice all those Beauty products set behind these contestants. The brand has apparently been sponsoring the health as well as the beauty products for the contestants.
Using this as their USP, Superdrug has been grabbing a lot of attention even though if it’s not the way they expected it to be all the time. People have also started trolling Superdrug for subtly placing their products behind the contestants. The camera is well placed in such a way that the product looks quite well on the screen. This is an indirect way of marketing. Here’s how Superdrug brand has been taking advantage of the series.
Where can I watch?
If you’d like to catch up too, you can watch this addictive show on ITV2
Bottomline:
It always needs a great deal of foreseeing and good observation of where your brand could take off. All these brands have been able to leverage their way into this trendy show. The opportunities as such shouldn’t be taken for granted if you want your product to be established in the respective market!
Virtual and Augmented Reality are the two words that might have been ringing in your ears since a time. It isn’t something that you can escape from. Such is going to be the future as well. Let’s get in deep about these two!
Augmented Reality
What is the augmented reality and what does it do?
A digitalised image represented to interpret as a real-life object for the easy understanding of the viewer is called Augmented reality. Augmented reality enables users to have the real-time experience of the objects. These AR creates a computerized object to be displayed in front. This representation would go a long way in experiencing different objects and products. Hence this has a great scope in the field of technology and sales.
Who invented augmented reality?
Ivan Sutherland was the one who made the equipment and fed it with the computer design to make out an augmented reality. He hanged a device out from the ceiling and the device was put over the head. Although the Augmented Reality was invented by Ivan Sutherland, Tom Caudell was the one who coined the term “Augmented Reality”. This augmented reality was expected to be a huge thing but wasn’t in talks as much. But now, with the implementation of new things day by day, augmented reality is back in talks again and has quite a promising future.
Who uses and benefits from augmented reality?
Augmented Reality is an invention, that still has a really broad scope and has a number of places to implement it on. The augmented reality gives us an experience of a non-existing object. These objects might cost us millions or might consume a lot of time to try on. But with the AR, that has become a not so tough job. Hence, there’s a dire need for every industry to upgrade their equipment towards AR. Let’s just read further about this in order to have a good view on the advantages of AR.
Who are all investing and working on augmented reality?
E-Commerce:
The e-commerce industry that is still the giant in selling products, has been trying hard to keep its place in the market. How does an industry survive in the competition? Yes, by updating themselves again and again. That’s what these industries are trying to do as well. If you operate an E-commerce and deliver products to your customers, and they don’t like it. What are you going to do? Accept their return! Yes, in order to fulfil their needs, you need to have those products returned back to you and send the new ones. This causes a huge loss for these industries.
What if the customers can try on the products sitting at home itself? Wouldn’t that be amazing? It not only saves the time but also E-commerce industries will save a lot on all those pickup and delivery charges. I wouldn’t say that the concept of returning the products will be wiped out completely. But I’m pretty sure that it’s going to go down to a great extent. Read more about how e-commerce attracts the customers here.
Source: Wikipedia
Facebook has also introduced their own version of AR marketplace to make the purchases right there. The users have the liberty to see how the product suits them using the AR experience. There’s a large scope for this ahead of this. You can experience it live after logging in to the facebook here.
Games:
Pokemon Go
2 years back from now the idea of Augmented reality was so oblivious to people but with the introduction of pokemon go, augmented reality took a great leap in connecting with the audience. The audience started playing the game as if it was the task of their life. They made it a part of their lives, traveling as far as possible in the anticipation to find their favorite pokemon. Not just that, with the announcement of iPhone X, there were a few other sets of applications launched. Few of those were the AR games. These AR games, though haven’t garnered as popularity as the pokemon go could, still they have a long way to go in the future of gaming.
Apps:
Wikitude
Source: Wikimedia Commons
AR applications also came out with the IOS 11 last year. A few of the games that would display your star position in the sky. All those zodiac signs that can be interpreted through the stars could be navigated easily. Not just that, Google, in their i/o conference 2018, explained how they are going to incorporate AR in their maps. It’s going to be displayed in their Android P once it comes up. You can read about the Android P features here. If you’d turn your camera on, you can actually see a digitalized creature that would guide you to your destination. It’s just like having a travel guide but even more interactive and fun to watch.
Architecture:
IKEA
Source: Wikimedia Commons
This is another field that has been trying really hard on the Augmented Reality. The architects have a great vision, but the vision is not as easy to express as it is to think. In this case, augmented reality comes to the rescue. With augmented reality, one can have a real-time experience of the object that an architect is trying to show. The person can, in fact, put the digitalized object at the right place and the suitability can be experienced as well. Not just that, a good understanding would require the measurements too. Augmented reality also offers you the feasibility of showing the dimensions of the products. Can you imagine, putting a furniture of your choice digitally, to see if that suits the corner of your bedroom? Yep, that’s possible and has brought to use as well. Houzz, DecorMatters, Homestyler are few of that kind of applications.
A new device ARveo Augmented Reality microscope helps the doctors with the surgery with AR. It generates some visual overlays that help the surgeons during brain and spinal surgeries. The Uconn health hospital in Connecticut was the first to incorporate such kind of technology into their field. You can read further about it here.
Advertising and Promotions:
Well, this is the age of Marketing. No matter how you market, all that you need is a proper marketing technique to be able to reach your customers. The marketing can be easily done and even more sophisticated techniques can be incorporated into AR. You can make your viewers see how those glasses from Ray Ban would fit you or how the luxury from Zara would suit your newly purchased top. That’s not it, you can actually feel their presence looking at your front camera while they do their cheapest and the most efficient way of marketing. So if you think the augmented reality might not grab the attention through these ads, then you got to wait and see.
What devices does augmented reality support?
Augmented reality currently supports the mobile phones. The mobile phone with the cameras are the ones where you can experience this AR for yourself. Although AR is a great experience, still it doesn’t excite the millennials as much due to its battery consumptions. the applications use a great amount of your phone’s juice to be able to show what you see on the screen. This would cause a great deal of battery to drain.
How can augmented reality be used in the future and how can it change the world?
Augmented reality has a great future. You must have understood by this time looking at all the industries craving to have it. This is just the beginning, there’s still a lot to come in this field and we’re all waiting what wonders can it pull. With the introduction of Pokemon go itself, everyone was in awe of what AR could do. But let me assure you one thing, Pokemon Go is just the beginning. There’s still a lot of this to come and you can be pretty sure it will. New advances that would change the way we do things will change and yes, it’s for good.
Virtual Reality
What is the Virtual Reality and what does it do?
A 3-dimensional environment created, by wearing a headset where the person could feel the environment is called virtual reality. A reality experience that’s created virtually to be interpreted as real. This experience can be created by creating a digital environment that would appear as real for the viewer. Although many of you might have already experienced it one time or the other, still it’s always a delight to have such experiences.
Who invented Virtual Reality?
Morton Heilig, who is known as the “Father of Virtual reality” for his works and research on this field was the innovator. He innovated the “Experience Theatre” also known as Sensorama Stimulator, as a first step towards the progression of Augmented reality. This theatre would show the digitalized objects on the screen when put over the head. So that’s how the great step towards the augmented reality was taken.
Who uses and benefits from Virtual Reality?
Multiple industries are already investing in virtual reality. It has started as a gaming experience and now is expanding to multiple fields. These fields are trying their best to make the most out of this and provide their own share of virtual experiences. This helps them stand out from the rest. With virtual reality talks being everywhere, a number of industries are willing to use this feature.
The FIFA world cup app had the VR feature in it to allow the fans to have a real-time game experience. The virtual reality application has the feature of displaying a 360 view of every game. This not only helps the viewers have a great experience but will also cheer all those who couldn’t make it to Russia in order to watch the game live. You can read further about it here.
A number of application developing agencies are using this feature in their own special way to offer an exquisite experience to their customers or clients. The applications can be used to help the users experience the real-time situation of a location or an area. This would give them a practical understanding of what they are getting into. t’s like helping them see the real version of it, without having to change their respective locations. They can stay right at home and enjoy the experience of saving both their time and energy.
Games:
Batman Arkham VR
Source: Flickr
The gaming world is going to change completely with the initiation of this virtual reality. Almost every game that has come out recently have this features in them. Even in the recreational and fun parks, you can see a number of stores helping you experience their own virtual reality games. Have you seen people wearing those headsets and moving every possible way? Some of them tend to shout and get startled by what they see on their device. Some of these games could include roller coaster or have an experience of a dangerous ride. There are a number of computer games as well that give a real-time environment to take the game experience to a new level. You can get your hands on or read more about this game here.
Travel:
YouVisit
Source: Flickr
The travel industry is booming and hence no one wants to back out from all the technological advances that they can make. SO the travel industry is going down the same path as well. Incorporating VR into their applications. How would you feel if you can give your customers a glimpse of what they can see in after traveling there? Instead of pictures, it would be more like a real visit and experience. that’s what the travel industry has been doing to help their customers see all these things. Not just that, recently a ziplining agency, used the VR to give the users a feeling of ziplining at very high altitudes. These guys have made a 30-second ziplining feel like a 3 minute one. mark my words, VR is a big deal when it comes to creating delusions.
Therapies:
Source: Wikimedia Commons
This is the best part. When you come home from all that long day of work, what would you need the most? A little time in the mountains? Experience a beautiful sunset? Watch and count the stars in the sky? Well, that isn’t really an all-time happening thing but you can make that happen. With VR, you can experience these things in the real time and keep the stress away from yourself. You can also surround yourself with all the funny jokes and positive people in order to calm yourself and find some new faces.
The virtual reality is also being incorporated in the field of surgery to take this to a next level and help the people in their surgeries. This will also prepare the doctors on their surgical advances.
Real Estate:
Smart2VR
Source: Smart2VR
This has changed the life of many people who are looking for a new home. The virtual reality feature has been utilized by a number of organizations to show their own homes or by the broker industries that want to sell their client’s properties. It saves time and the buyers don’t even have to visit the home. They can have a real-time walkthrough of that respective flat and can explore it the way they want. They can walk and switch from room to room and understand the kind of ambience they have there. Thre are a number of real estate brokers incorporating this into their applications.
What devices does Virtual Reality support?
Virtual reality is supported in almost every mobile phone that has a wide screen. Though you need to have a smartphone in order to see these things. If your phone has the gyroscope sensor, then you’re good to go. Get yourself a good headset that is comfortable to you and has a good view capacity. Make sure the headset fits your phone. Now put the phone in the headset and you’re good to go. Find yourself a good cardboard video which is frequently available on youtube in order to experience this.
Which is the best headset for Virtual Reality?
Well, there are a number of devices have this feature. From cheapest of the headset starting at $1-2 to one of the costliest in the field, you can find the right headset based upon their specifications. But do understand that there might be the different headset for different phone sizes. The most reputed and one of the first VR headset to come into the market is the Oculus Rift. It has been purchased mostly by the gamers for a great gaming experience.
How can Virtual Reality be used in the future and how can it change the world?
Virtual reality has a number of applications. They have already been used in a number of applications, games, devices etc., and there’s a lot of need to explore its limitations. As a matter of fact, there are a number of new ways that have been coming up and been surprising us with its innovation. Just like AR, VR has its own innovative ways to amuse us.
Mixed or Hybrid Reality:
The mixed reality often referred to as Hybrid reality, is the mixture of both the augmented reality and virtual reality. This will be a great step towards the digitalization of experiences. The early mixed reality experiments were practised at the US Air Force Laboratory. This feature was developed in order to provide a flight simulation for the pilots.
Key Take Away:
All these reality devices are on the verge of becoming something really big in the near future. There is a constant need for the betterment of all these practices in order to see a better-digitalized world. But one thing is not to be forgotten, though there’s a great need for this to be incorporated, still, you need to make sure the usage is up to the limits and doesn’t go beyond the permissible usage.
Here is the content marketing trends, before we going to content marketing trends we need to know basic things.
What is Content Marketing?
If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.
How Content Marketing builds your Business?
Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.
How Content Marketing helps SEO?
Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.
Why is Content Marketing important for Business?
Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.
What are the Content Marketing Channels?
Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:
Social Media:
What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.
Similar Field Communities:
There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.
Guest Blogging:
Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.
Email Campaigns:
Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.
YouTube:
Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.
What are the content marketing trends for 2018?
1. Content Remarketing:
If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.
2. Podcasts and Embedding Videos:
The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.
3. Funny and Humorous:
Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!
4. Promotion, Promotion and Promotion:
Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.
5. Ambience:
These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.
6. Voice Search:
The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.
There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.
8. Trial and Error:
This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.
9. Content Repurposing:
You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.
10. SEO:
If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.
Best tools to improve in content marketing:
Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.
Plugins:
Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.
Google trends:
This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.
One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.
Buzzsumo:
In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here
Buffer
Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.
HubSpot
There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.
Ahrefs:
The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.
Google Analytics:
Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.
Furthermore, if you’d like to have a brief look at tools, do look here.
A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.
An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.
The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.
Content marketing trends in various industries:
In the Travel Industry:
The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:
General Blogging:
The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.
Social Media Short Contents:
The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.
Video Marketing:
Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.
In Commerce Industry:
Content on the products:
There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.
Instagram Description:
Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.
Video Marketing:
The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.
Tweets:
The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.
Bottomline:
Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!
If you’re a firm whose key concentration is B2B, then this B2B trends in 2018 would be something really useful to you. Often we see even after all those continuous efforts, still we lack in making an impact on our business. Attracting more businesses towards our firm becomes a tough nut to crack. Well, if you’re under such a situation, then you are in dire need of a serious upgrade. Check with all the points mentioned below as I’ve picked the best ones for you. If there seems to be a lack in any one of these, do act upon it quickly.
Content and Slides marketing:
The content marketing has been for a while in the market and I’m pretty sure it’s here to stay. Content writing is the first and primitive most section required for any website that intends to sell services. The respective blogs show their expertise in that particular area. It also attracts the audience or viewers who need information or services from that particular topic. It’s been proven that the services websites with blogs were able to generate 160% more leads than those who failed to maintain one. Content marketing enhances the chances of your brand recognition. You can further read the tips and tricks of content marketing here.
The slides have not been so acclaimed in the market but in my opinion, slides are an easy way to share the information. They are easy, on point, don’t claim much time and most of all slides are interactive. Every other slide you visit you are welcomed by images and short notes rather than those big blog posts that some might be annoyed to read completely. Slides are time-saving and people with less patience or who don’t have enough time in their lives can go with it.
Customization with AI:
Customize your website with AI. Yes, if you’d like to stay ahead in the race and ahead of your competitors, this is a must. Artificial intelligence is going up and up day by day. AI has the capability to interact with your clients directly and individually. It doesn’t just give vague answers to their query, whereas it understands the situation, analyzes and gives the best possible outcome. This enhances the bond between the firm and the client in the most efficient way.
To add to this, artificial intelligence plays a prominent role in figuring the faults in your website. A few tools that can optimize your website and figure out all the vulnerabilities in it. These tools are quite essential for the small to big scale firms.
Account Based Marketing(ABM):
If you don’t already know what an account based marketing is, let me help you with it. ABM is a process of client acquisition through specific marketing. Being specific and particular while marketing is always beneficial. Similar is the situation with ABM. In ABM, a customer or client is targeted directly and individual measures are taken to acquire them.
For example, if I am a law firm and would like to attract the mobile giant Samsung as a client, just sending out field specific emails to all such clients won’t do me any good. A certain individual attention needs to be given to show them how important they are to us. How you’re going to take care of their needs with utmost responsibility. That’s what ABM is. It’s like individually catching the particular fish that you need rather than throwing a whole piece of net in anticipation of finding that particular fish in it somewhere.
Leverage LinkedIn:
LinkedIn, after the acquisition by the software giant, Microsoft is now more popular than ever. B2B businesses have been benefitted the most from this. Through linked in the clients and firms could find each other based upon their requirements. If you’re a firm deal with SaaS, there can be queries you can address on LinkedIn and they’d recognize you. This increases the chances of you having a business with them.
Video and Podcast Marketing:
Video marketing, though has been for quite some time on the field, has been upgrading ever since. In this generation where everything needs to be in a blink of an eye. Video offers just the facility in sharing the information. Videos are fast, interactive and influential in most of the cases. Attaching a video to your blog also increases the stay time of your visitors.
The podcast is the other kind of media marketing. When you write a content, the viewer might not always be able to read it. As it’s highly impossible for a person to read and do some other job at the similar time. So podcasts offer you the flexibility of doing some other work while understanding the concept.
Implementation of AR:
Augmented Reality (AR) has been ruling the current real estate world. It’s certainly going to grow much larger than ever. In augmented reality, one needs to turn their camera on and place it to the location where they want to put the product. On the camera, you can see the product is placed at the appropriate location. The dimensions with which it’s said to be made is also accurate.
If you’re a product based company, instead of sending your clients the desired products, you can give them a good view on how it looks. They can sit at home or office and understand how it looks in their respective place. After having a good look they can straightaway place the order. This saves time, effort and stress.
Introduction of Marketing Automation into your business:
Marketing automation is one another important aspect in marketing these days. Marketing automation is highly required in order to make the work less stressful and more efficient. his automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics.
This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. You can customize the automation tools in a way that it sends out the marketing emails or messages occasionally and keeps your audience stuck to you.
The next big thing that’s going to rule all over the world in a few years. People who can’t really use their hands in certain situations, tend to use the voice search instead. You must have seen Siri and Google now being so trendy. Out of which, Siri, which was founded in the year 2011 has been used by 66% of the users and Google by 33%. The rate of usage of these voice search engine is expected to rise drastically.
Voice operated searches are expected to be used more than 50% by the end of 2021 which is some great number. This shows the kind of concentration one needs to put on this. So while writing a blog or telling about yourself, do use the keywords that suits the voice search. Read further about this here.
In order to read further about this, do go through this article. and if you’d like to go through the statistics, visit here. For an in-depth statistics, visit this article.
How has your client relationship been? Are you a business that has a healthy client relationship? Let’s understand. We often tend to put all our efforts into attracting the customers or clients, but we forget to understand the importance of building a healthy relationship with them. This not only helps them in maintaining a frequent business but also in building the reputation of the company through testimonials. Hence, it’s always a necessity to understand the worth of the customer no matter how big or small the business might be. Let’s look at the few factors that could not only help your business grow but also sustain in this competitive world.
Reputation:
The reputation of your business is the first and the foremost thing to be considered when running one. This enhances your client relationship in so many ways. If you manage to have a great reputation, your customers are attracted on their own. People often are attracted by the measure of one’s reputation and also based upon their previous experience with them. So never take your customers for granted based upon who they are or where they are from. The reputation that you earn is going to stay with them and their acquaintances for long. All of these efforts are never going to go in vain. You’ll be known for your reputation and the quality of work you deliver. This not only reduces the marketing efforts but also gains some good amount of healthy prospects.
Attracting the customers or clients:
This is the first step in any business and is often the most considered one. And yes, you should be. Attracting your customers towards your business through various mediums is something that every executive should be proficient in. This earns you the customers from various parts of the world. If you’re not very aware of how this is to be done, let’s look at few of the most effective ways of doing this.
Leveraging social media:
Social media is the kind of a platform that’s here to stay. Billions of users every day are on social media. Sometimes they come to kill their time and sometimes to find their interests. You need to make sure to market your product in such a way that it helps them both the above ways and still remember your brand name for a long time. They should be able to find your marketing technique amusing and it shouldn’t seem like marketing at all.
The audience is so busy using the social media for the one reason that they don’t have to look at the ads and look at whatever intrigues them. If you still start showing them those boring ads, then they won’t really appreciate it. They’d rather choose to skip it. So, whenever you post your marketing video on social media make sure it’s either a funnier one or an innovative one. Usually, the funnier ones are easy to make and are shared widely around social media.
Specific marketing:
This is one way where you can show your customer that you care about them. Being specific and direct to your customer, not only shows how valued they are to you but also builds a great bond. This bond is further essential in spreading the talk and also for further business with the same client. Although this isn’t an easy thing to do for businesses with a lot of clients, you can still classify them into certain categories and send them the information specifically. For instance, if yours is an e-commerce site, and you have customers purchasing shoes, ties and shirts. You can classify them accordingly and send them their respective interests.
If you’d like to understand how you can specifically contact your customers for Email marketing purposes, visit here.
CTA:
Never forget this whenever you’re trying to market your product. CTA is the landing page of the product you’ve just been marketing. Let the customers who are receiving your market ideas, find a way to purchase them. If there’s no proper linking to the item, then the customer might lose the interest altogether and stop doing the business with you. They can also think of switching to somewhere else where they have been buying products frequently from.
Strong connection with the prospects:
A connection with the prospects can be the reason why your business can sustain in this competitive world. Unlike before, there are multiple businesses that might stand as a competition for you. This not only builds your customer client relationship but also helps you with further business with them and the ones they recommend. The process of recommendation goes a long way in earning you some of the most important and loyal customers.
Targeted content writing:
If you’re running a blog for your site and write about things unrelated to your clients that don’t help them, then maintaining such blogs is of no use rather than just to show off that you’ve got one. So before writing an article, make sure you’re writing something that benefits your customers. It should guide the customers to be effective and confident in doing business with you. They shouldn’t have to go to some other place to be able to understand your business.
Effective response rate:
A good response if what a customer or a client needs to understand their value. You need to show your customers how valued they are to you and your business. Responding to their messages and comments right away is the best way to go about it. Treat them with courtesy, offer your respect and help them in any way you can without deceiving them. These are the ways in which you’ll finally be able to keep your clients stuck with you.
Display of innovative ideas:
Come up with new and innovative ideas that could benefit your business and your client’s business in the best way possible. If you keep on upgrading your techniques and start using all the foolproof ideas, your customers will gain a great impression of you and would love to do further business with you as well.
Gain their trust:
Gaining the customer’s trust has always been the primitive aim of a business. Trust is something that’s very fragile and infectious. The better it grows, the worse it fails. If you don’t manage to have your customers trust you and your business, understand the fact that you’re doing something terribly wrong. Never blame your customers for the fault you’ve committed just to cover yourself up and protect your business. Apologize in the way that they deserve and start putting efforts. Else, you’d be losing some good number of prospects as well. There are certain ways in which you can manage to gain their trust and do an efficient business.
In time results:
When you produce a timely result to your customer, that’d be the start of gaining their trust towards your work. You need to ask for the appropriate time through your past experience and make sure you don’t ask for even a second more, later. Don’t try to put a finish time beyond your capability just to show off. Such kinds of practices are not appreciated in the world of business.
If you’d like to understand clearly how to manage and effectively use your time, visit here.
Efficient work:
Efficient work is something that the customer will appreciate every time using your product. If you’re a web developer, make sure you develop in a way that they don’t have to come back to you. Build it in a way with all the future requirements in your mind. Never let them feel that it wasn’t efficient enough for them.
Affordable services:
In this generation, anyone could produce results in the best way possible. The only thing that sets the best kind of people is their affordability. Make sure you don’t charge your customers a lot. Also, make it a point that you allow some discounts for your frequent customers to have their loyalty for you intact.
Feasible to reach:
An easy reach to you would go a long way in understanding your customer and their needs. If your developed, or produced product is not efficient enough, your customer should be able to reach to you for an upgrade. If the approachability is not feasible to them, that’d be the first negative impact you’d be receiving. Hence make sure you have enough resources to help and reach your customers with.
These are the basic things that an organization needs to follow, though some of these are cliched topics, still, many of us fail to follow the same. Do follow these things without a miss if you want to build an effective organization. If you’d like to get a few other things to maintain a healthy client relationship, do read this article.
Source: Wikipedia
Source: Wikimedia Commons
