How do you make your website famous? By rushing on to the top of the google search, whenever someone tries to search for anything related to your field. This is not going to happen unless you learn every little trick of SEO.
SEO(Search Engine Optimization) is a process wherein people tend to extend their reach towards the readers in order to grab their attention. When a content is written, one needs to make sure that the content has all that it takes to enlighten the reader. The reader must be able to easily find whatever he needs and should be directed to the appropriate links if the whole data can’t be written under the same content. Let’s dig a little deeper and learn how the search engines operate because if you need to learn the tricks you need to know its every root as well as possible.
What Actually Works for Driving Traffic from Search Engines?
You’re not alien to the fact that the most used search engine is Google. To be honest some of us don’t even know if any else search engine exists. Such is the reign of Google in the search engine field. Every search engine has a different way of positioning its websites on top. The better your keywords and other SEO tactics are the more the chances.
Doesn’t matter which search engine you use, search results are dynamic and they go on changing on a continuous basis. Google keeps on updating its methods of ranking its website. So with such dynamic process, one should never rely on any SEO software as the change is quite difficult to predict.
So how does this work? How do you think Google determines which pages to show in response to whatever users look for? How do you get this traffic that is of utmost importance towards you?
Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:
Google basically looks for the high quality with a good amount of content that meets the requirements of the user. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.
There are numerous ways in which Google determines which website to rank first, but most of all it looks up how many websites take your website’s link as reference. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.
Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How often do users come to your sites, how engaged can you keep your readers, are they visiting any other website for further information or are they satisfied with what they find on your page. Your site’s loading speed and “mobile friendliness”
How unique is your content and how determined are you in providing a diverse kind of articles for the enlightenment of your customers? Every little thing matters in SEO. So to make it simple, being honest and humble towards your readers would be the best bet for you to receive the number of readers.
In order to rank higher, you can follow tips from different websites as each website provides different innovative ways, I’ll be attaching a few of them at the end of this paragraph. Let me tell you some of the very basic things that every website is going to tell you. Make sure the keywords are entered right. You need to know the most frequent searches. Provide links to other websites if you think they have explained it better or have a different mode of explanation. Content sharing is always helpful. If you’re good enough in finding the source of the website. That is a different way in which people would love to visit your website as you’d be good not in just providing the content but also directing the readers towards the pages where you can find a better explanation.
Make sure to not go with the black hat tricks and stick to your ethics. Using black hat techniques will not only lead you to lose your potential customers but would also have your contents at risk. The key things to follow in SEO are mentioned below:
1) Follow the trends and stay updated all the time
2) Attract customers by showing the kind of exposure you have on what you do.
3) Be ethical and don’t follow black hat tricks like backlinking or keyword stuffing.
4) Make sure when the readers read your content they don’t have to find anything else out of your page.
Infographics are the most feasible and easy way to express some good information. People get attracted to the brighter version of explanation and they tend to understand the pictorial representation when compared to the usual generic typed information. So putting the norms of cliched text aside try and decorate your content with some efficient and easy to understand infographics so that as soon as a reader enters your website he gets a vibe of interest because as long as the vibes in a website are positive, people learn better. It is a known fact that pictures are way better modes of information understanding.
There’s a wonderful theory behind the same. Whenever you read something the chances of you understanding and retaining in your hand is relatively very lower when compared to a situation where someone explains you a story. Our imagination skills work far better when it comes to storytelling or understanding something through pictures. Hence, if you inculcate the habit of using infographics in your pictures, you tend to attract a number of customers as it makes easy for them to understand whatever you’re trying to sell.
According to research compiled by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.
Some of the tools through which you can create infographics are: Canva, Edrawsoft, and Venngage
Have you ever observed how your eyes are directly attracted when some funny face or other funny picture comes in front of you? Let us put 3-4 pictures in front of you. One with a written content, next with infographics and third with an image attached immediately above? I’m sure your eyes would dwell first on the image attached here. It’s human eyes’ basic tendency of finding the things that provide delight to their eyes or something which enlightens their mood.
When the emotion is already expressed it only takes your reading skills as you already understand the situation by the things present in the picture. This is something that hasn’t been used much because of the impression that it doesn’t sound very professional. But has proved to have some really good result, reason? Ask yourself which one would you be delighted to read?
So in this generation of informal knowledge transfer, I personally prefer even a business website to be as informal as needed. At the end of the day, a website has to publish some brain soothing things too in order to have a better reach towards all genres of their customers.
Unlike the points mentioned above, if you aren’t able to brainstorm a good idea or a good infographic picture to help you with the pictorial part, you could just put up some relevant picture that shows the exact similar situation and make sure that the picture represents the content and its information in the best possible way.
b) Social Media
Live video and stories:
This is the first most important part of this year’s marketing trend. Just a couple of minutes on live video would grab millions of fan’s attention and occasional things like these tend to stack up in our brains for a long time. You don’t need to pay huge amounts of money to the celebrities as this could just be done by them sitting right at home. You can also use the fame of insta-celebrities, one moment of their time could grab you some great number of viewers or customers. Scroll down to the next point to read further about this.
Just as mentioned earlier, the same way in the picture above you can see this insta-celebrity Jazmine Garcia posing with a product that she has been paid to promote, this is how small or medium scale industries could go about if they really want to increase the reach of their products.
Multiple people around the world who basically are famous on social media tend to use their fame as an opportunity and promote market of various products. These people have some really good potential followers and would charge way times lesser than the celebrities. So your product reach will be high and similarly, you would get to spend a relatively very low amount.
Youtube is the second most used search engine after Google and you know how many of us tend to visit the website on a daily basis. These days whenever someone hears about anything, all they do is go to youtube rather than Google, because it’s no hidden fact that video explanations are less stressful, less time consuming and easy to understand. You can just post your advertisement before the video begins. People have no better option than to go through these videos to get into the part they actually came for as there is no possibility of forwarding them. This might seem like a force-feeding but people are so addicted to youtube that they don’t even care about it. Youtube is not going to go extinct any time sooner, hence youtube ads are another better way of attracting and letting the potential consumer or client learn about your business.
Who wouldn’t enjoy some free stuff? People go and create multiple accounts if there’s a possibility of earning even as low as a 20 rs when there’s a signup bonus. If the amount is large you can still garner a lot of popularity. So rather than spending millions on celebrities, you would rather just use different ways of attracting the consumers towards you by offering them so giveaways.
Let me give you a strategy for the same. Ask people to like and share your Facebook page wherein you sell your products or do your business and let them know that first certain number of customers would be awarded a certain amount. That’d attract some good number of customers and users to your page and in order to keep the customers from unliking the page, offer them a scheme of a certain number of lucky people winning gifts in the form of cash or products.
The basic things to keep in mind before you implement all these things:
1) Do what you say, say what you do, because any business is always all about trust. Until you prove your efficiency no one’s going to invest in you.
2) Be ethical and honest. This might lead to a slow growth but eventually, this would lead to a great respect in the society and respected people are always chosen first.
3) Be a critic, yes, but choose not to be something that spreads hate or negativity. Treat every single person even if a client or not with all due respect. You will be returned the favor one way or the other.
4) Don’t let them see you like you’re all about business.
5) Concern for the customer’s or reader’s need should be your first priority.
6) Empathize more, know about your circle and reach of your customers a bit more
The technological field is an ever-changing loop. Every other day, new technology or a fresh advancement comes to the market. Computer courses are in high demand, making it essential for working professionals or beginners to learn these new technologies to keep up with the market standards.
With the changing world, the learning process has also changed. Online courses and online classes are in high demand as it saves much time and can be attended whenever the person wants.
These days, many computer courses are available online that anyone can easily take up. They have to choose the best one to suit their time, come within the budget and have a preferred curriculum.
However, selecting the right course and institution might consume a considerable amount of time. To ease it out, below is a blog that answers most of the questions people usually have while opting for a computer course.
What are the types of computer courses?
The education system has seen an incredible leap, and all teaching methods have changed now. With new progress, presently, it all depends on the person taking the course and their flexibilities. However, computer courses are in demand nowadays. Below are the major computer course types:
Long-term offline course: This is a complete course or degree of 3 or 4 years. It involves courses such as:
B.Tech or B.E. in computer science
BCA (Bachelor of Computer Application)
B.Sc. in computer science
B.Sc. in software technology
Diploma in computer science and engineering
Diploma in software engineering
These are entirely classroom courses, for which the person has to go to the institute to attend the classes. Apart from this, the course materials are usually provided by the institute or buy them.
Long-term online course: This course is more flexible and accessible. Online courses are a new form of education. Many universities are providing long-term courses online. Mostly these courses can extend up to a year or more. They extensively cover everything that is there in an ordinary long-term course.
The classes happen through video calls, on-set timings every week. All the course material related to it will be provided through PDFs. Similarly, the tests also happen online, avoiding the trouble of going to the center and attending the exam physically.
Short-term offline course: These courses are famous across the country. Usually, coaching institutes provide a short-term course that is majorly for 3-4 months. These classes happen for an hour or two on weekdays or weekends. It depends on the time selected by the person who is willing to take the course. At the end of the course, the person is provided with a certification that speaks about the course.
Short-term online course: This is similar to an offline course and lasts the same amount of months, but classes will be held online. The classes usually happen through videos (the student can attend the live class or check the recorded class), and materials are provided as PDFs. This is the best option among all the courses, as it is for less period.
A short-term course can be completed at any time, anywhere as per the convenience of the person.
What are basic computer courses?
There is a phase in every student’s life where they have to decide which course they want to opt for. There are many career options available, like, if one wants to be in the fashion industry, they can choose to be a fashion designer. If one wants to be in the sales field, they can select the respective sales field. Similarly, suppose a student wants to pursue his/her career in the computer or technology-related field. In that case, they should know about the basic computer courses that are mentioned below:
It includes different aspects of website maintenance and production. This explains different work sectors such as website graphics, user interface design (U.I.), user experience design (UX). It also includes other standardized codes such as authoring, proprietary software, and SEO. Knowing web designing will help an individual to build a complete website.
VFX and animation
VFX or Visual Effects is a way of mixing real film shoots with animated or false images. The animation is a basic art-technology that makes the image and pictures move or do whatever the creator wants them to do. This is a fascinating and exciting computer technological field. It is basically for the people who want to do challenging and diverse work.
Above is the market forecast for global cybersecurity. This showcases how cybersecurity will increase and how companies will invest in it.
It is a practice that helps to protect computers, servers, mobile phones, electronic devices, and networks from any malicious attacks. Different sectors have varying cybersecurity methods, such as:
network security that helps to protect the network from unwanted users and attacks,
application security helps protect the apps by continually testing and updating them and ensuring that they are secure.
Similarly, there is information security, operational security, and disaster recovery to safeguard the device and data. Each of these security makes sure that there are no malicious attacks.
Software and programming language
It is a formal language that comprises instructions entered into the system to produce desired outputs. A programming language is used to implement algorithms. These are a set of instructions that are different from the standard general programming language. It is a language that only a computer understands.
With these programming languages, a computer can analyze large and complex swaths of information in minutes.
Gone are the days when traditional marketing (such as billboards, pamphlets, and hoardings) was necessary to reach people. Digital marketing is the new way of advertising through online platforms such as search engines, websites, social media, emails, and applications.
Most industries, brands, and companies these days rely on the online platform to increase their reach and engagement.
What computer courses are in demand?
In the era where competition is very high in every field, if a person is in an I.T. or software field, it is better to upscale the knowledge from time to time.
At the forefront of the job market, computer-related skills are vital for almost every industry. Especially when the Internet is evolving, IoT or the Internet of Things is the new way to technological advancement. Below mentioned are the top computer courses that are in demand and will be helpful to upskill one’s knowledge:
It is a technological field that uses all the scientific methods, statistics, algorithms, and processes to extract the required data and insights from structured and unstructured data. This includes data mining, machine learning, and big data. In short, it unifies the statistics and data analysis to understand what is going on with the vast amount of data available or what can be done with such massive data.
Data science has heavy demand in the market, not just in India; every company worldwide requires data scientists for the information floating around in their company. If a person wants to get into the software field but doesn’t know what he/ she should be doing, then going for data science is the best option.
Big data analytics
This is a process of analyzing giant sets of data, such as hidden patterns, market trends, unknown correlations, customer preferences, and other useful data. All these data are beneficial. It can help build effective marketing campaigns, discover new revenue growth ways, understand customer requirements, and more. Big data helps companies to make informed decisions, so they are always on a hunt for prominent data analysts.
Artificial intelligence (A.I.)
It is the simulation of human intelligence in machines. The machines are programmed so that the devices can mimic every way that a human wants. These machines can also be able to exhibit traits similar to a human such as learning and problem-solving. The best example of A.I. is the Amazon Alexa and Apple’s Siri.
Below is the graphical representation of increased demand for Artificial intelligence.
For people interested in creating such machines or going out of the box and building a unique device or machine, Artificial Intelligence is their thing.
SEO or Search engine optimization
When people search for something in the search engine, they might see some ads at the top, images, videos, or specific sites. All of this is achieved because of SEO.
Search engine optimization improves a website’s quality by enhancing the traffic and engaging people to the website. It targets traffic in different ways by using images, videos, content, links, and social media. SEO’s primary work is to look at the search engine’s algorithm, figure out how it works, and gain traffic.
This is mainly for someone interested in marketing and the ever-changing technology and its advancement.
Why should you go for a computer course?
Technological growth will always be there around the world. This makes, clear that having computer knowledge these days is very important. Below mentioned are few reasons for considering to take up computer courses:
Market growth: Being the second populated country globally, people and their technology needs are increasing. This gives rise to market growth and increased demand for technologically apt candidates for the related job roles.
I.T. companies are gaining much popularity. It is even expected that the I.T. sector in India will make profits worth $225 billion in the coming years. Thus, making the field more demandable in the crowd.
Increased scope: According to reports, India has the most talented I.T. candidates, and at least 30% of the staff of most of the I.T. companies are Indians. Most of the top I.T. industries contain Indians as their Vice presidents, CEOs, CMOs, and other high-profile positions.
This showcases the increased scope and requirement of learned I.T. people in the companies.
Job security: Learning computer courses always comes in handy. As the job market is vast, similarly, the talents out there are immense, creating heavy competition. To cut through the competition and stand in the market, it is essential to be at par with the industry and standards.
With considerable knowledge and grasp over highly demandable subjects, one will make sure that their job is secured. Increased qualification and expertise are always helpful to keep oneself intact with the industry.
Which computer classes should be taken in high school?
Suppose a student wants to pursue their career in the software field from the beginning. In such a case, it is always better to start immediately as it is already decided. High school is the perfect place to build a foundation for the desired career of the student. Following are the few computer courses that any high school student can take up:
Basics of programming languages such as C, C++, and Java
Basics of Data structure
Basic of web and graphic designing
Which computer course is best to get a high salary?
Every day new technological advancement comes to market. To keep up with the demand, it is better to upskill with the latest computer courses. Not just the computer courses, these courses will even help in getting a high salary job. These courses might help to get a salary hike from 50% to 80%. Mentioned below are the few professional courses that will help upskill the knowledge and get a higher salary package.
Data science: According to Glassdoor, the entry-level salary for a data scientist is somewhat starting from 6 Lakhs per annum. With growing experience and expertise in the field, it might go up to 18 lakhs per annum and even more.
Big data analysis: A big data analyst is also paid a lot. The average package of a big data analyst in India starts from 6.5lakh per annum and can go up to 15lakh per annum. If the person has more data analysis expertise, the package can even go above 15lakhs per annum.
VFX training and character animation: A VFX artist or an animator also gets a competitive salary package in India. For any entry-level designers, it might start from 5 lakhs per annum. It can go to 10 lakhs per annum with increased experience.
Computer hardware engineering and networking: Here, for an entry-level engineer, the salary offered might start from 4.5 lakhs per annum. It gradually with increasing experience it can go beyond ten lakhs per annum.
Which computer course is best for banking?
Yes, even people interested in going into the banking sector require to have particular basic computer knowledge. This computer course is essential for those who want to apply for clerical jobs. A computer course in a related field will help enhance one’s place in the banking sector. Below are the courses that will help in any banking job:
Computer Awareness and office automation
Which institutes offer these computer courses?
Now a person doesn’t have to go physically to any tutorial or course. Opting for these advanced and excellent courses can be done quickly by sitting at home. Many options are available in marketing that can be utilized effectively, starting from introductory courses to advanced ones. All one has to do is check for the courses, opt for them, and take the classes online. Below are the few institutes that provide advanced computer courses:
Upgrad: This is an online education-providing institution. These people are experts with structured programs for Data Science, Machine Learning, and Software Technology (full-stack, cybersecurity, and cloud computing.) They provide certification for every course that has been opted for, which is helpful during any job interview.
Udemy: This is a perfect platform. It provides all the major software courses starting from A to Z that are too reasonable. Like designing, marketing, I.T. and software, and photography, it provides all the courses in trending in the market. Udemy offers many other such courses that are descriptive and knowledgeable.
Simplilearn: It offers post-graduate programs in Digital Marketing, Data Science, Business Analytics, Artificial Intelligence, and Machine Learning. Simplilearn provides these certifications with collaboration with some top universities, making learning easy and worthwhile through online classes.
White hat juniors: This is one of the sites that help kids get interested in coding or software courses. White hat junior provides beginner level or entry-level programming courses for kids between the age of 10 to 18. It helps build a foundation for coding for those interested and who want to pursue the same career.
Coursera: This is one of the sites providing online courses. It offers a wide range of courses prevailing from different fields. The courses start from bachelor’s degree, go till master’s degree and even provide a global MBA. It has courses related to Machine Learning, Digital Marketing, Artificial Intelligence, Big Data, Data Science, and many more. Learn more about Coursera here.
These are some of the major courses that any student, beginner, or expert can take to upskill their knowledge. Upskilling the skills always helps to keep oneself on the edge of the ever-changing technological advancements.
If you have issues, questions, or queries related to the computer courses, please ask us in the comments section or by contacting us.
The scare of Coronavirus has become huge. After China, the virus is spreading in other parts of the world rapidly. Coronavirus and COVID-19 will have broad-ranging effects in the year 2020. We already see the massive panic in the world about the virus and its treatment and travel ban.
In this blog, we will be discussing Coronavirus and COVID-19 and its impact on job loss, economy, symptoms, and safety tips. The virus has already started to show its adverse effects. Hence, having all the knowledge related to Covid-19 will be much helpful.
What is Coronavirus?
The WHO report states, Coronaviruses are a family of viruses known for causing illness that range from the curable common cold to more severe diseases such as Middle East Respiratory Syndrome(MERS-CoV) & Severe Acute Respiratory Syndrome (SARS).
The new virus, now officially called Covid-19, is highly dangerous. It is also known as novel Coronavirus or (nCoV) that hasn’t been identified in humans previously.
Whole-genome sequencing analysis of 104 strains of the COVID-19 virus separated from patients in different localities with symptoms onset between the end of December 2019 and mid-February 2020 showed 99.9% homology, without a significant mutation.
What are the Coronavirus and COVID-19 symptoms?
This virus is airborne & specifically targets the respiratory organs of the human to enter & cause infection.
The WHO says Covid-19 is a zoonotic virus, meaning they can easily transmit from animals to humans.
Coronavirus symptoms include respiratory symptoms, fever, cough, shortness of breath, and breathing difficulties.
In more severe cases, the infection can cause pneumonia, severe acute respiratory syndrome, kidney failure, and even death.
In some rare cases, infected people spread the virus even before showing the symptoms of the disease, making the infection even more deadly than imagined before.
These are some of the Coronavirus symptoms that people need to be very careful about while coming in contact with any person.
As coronavirus cases in India are spreading, we are explaining COVID-19 symptoms in Hindi.
कोरोनावायरस और COVID-19 लक्षण क्या हैं ?
कोरोनावायरस प्रभाव के लक्षणों में श्वसन संबंधी लक्षण, बुखार, खांसी, सांस की तकलीफ और सांस लेने में कठिनाई शामिल हैं।
अधिक गंभीर मामलों में, संक्रमण से निमोनिया, गंभीर तीव्र श्वसन सिंड्रोम, गुर्दे की विफलता और यहां तक कि मृत्यु भी हो सकती है।
कुछ दुर्लभ मामलों में, संक्रमित लोग बीमारी के लक्षणों को दिखाने से पहले ही वायरस फैलाते हैं, जिससे वायरस पहले से भी अधिक घातक हो जाता है।
ये कुछ कोरोनोवायरस लक्षण हैं जो किसी भी व्यक्ति के संपर्क में आने के दौरान लोगों को बहुत सावधान रहने की आवश्यकता होती है।
घबराहट होने से स्थिति और खराब हो जाएगी, इसलिए कृपया सुरक्षित रहने के लिए सभी सावधानियों का उपयोग करें।
How did the coronavirus transmission start?
It all started from a market in Wuhan, China, which is known for selling live wildlife animals.
In this market, live animals were kept & butchered for selling purposes. Apart from that, both the buyers & sellers used to maintain low hygiene standards.
Moreover, all such animals were also densely packed that increased the risk of coronavirus transmission.
Coronavirus transmission happens through droplets or fomites during unprotected proximity between the infector & the infectee.
To date, WHO scientists are not able to identify the animal source of the outbreak, hence making it difficult for them to work on a cure successfully.
There are no reports on an airborne spread for the Covid-19 virus.
How does the virus gets transmitted from person to person?
Person to person transmission of this virus is occurring mostly in families living in a closed cluster. The study of the joint mission states that 344 clusters involving around 1308 cases(out of 1836 reported cases) in Guangdong & Sichuan province, where most groups around 78-85% are affected, have all occurred in families.
Coronavirus and COVID-19 Safety tips
There are certain sets of Coronavirus Safety tips prescribed by WHO that will keep you as well as others away from infection. Please follow the effective Coronavirus prevention techniques to stay safe:
Wash Your Hands Frequently
Yes, washing your hands frequently with an anti-bacterial hand gel made up of alcohol or just washing them with soap & water regularly will keep the germs away, including Covid-19.
Maintaining Social Distance For Avoiding Close Contact
Maintain more than one-meter distance from the person who is coughing or sneezing. By doing so, you will stay safe from inhaling the harmful droplets coming from the cough or sneeze of the infected person.
Please Avoid Touching Your Eyes, Nose & Mouth
While working or moving, our hands come in contact with numerous surfaces such as elevators, doors & windows containing viruses.
Once contaminated, our hands can transfer the virus directly to our eyes, nose, or mouth. From there, the virus can easily sneak inside our body without being detected.
4. Practice Respiratory Hygiene At All Times
Please ensure to follow good respiratory hygiene along with all other people around you. It means covering your mouth & nose with your bent elbow that will prevent the spread further.
You can also use tissue papers while coughing & sneezing. After use, disposing of tissue paper is a wise thing to do.
By practicing good respiratory hygiene, you are easily able to protect yourself as well as saving many others from deadly infections such as Covid-19.
5. Seek Medical Care Immediately
Call for immediate medical attention in case you start experiencing cough, fever, or breathing difficulty. Isolate yourself from the rest of all the members of your family & the public.
By calling local health officials after noticing your symptoms, you will not only get the most up to date information about the situation in your area but also get directed to the nearest health facility dealing with the infected people of the virus.
Stay Informed At All Times & Follow Guidelines Of Healthcare Professionals.
Always stay informed on all the news related to Coronavirus update via news channels & the internet.
Apart from that, also follow all kinds of advice given by your health care provider from national & local health authority or employer on how to stay protected from Covid-19.
Wear Protective Mask
For your safety & personal hygiene, also use an anti Coronavirus mask at all times while venturing out.
Note The above-given guidelines are some of the Coronavirus and COVID-19 safety tips prescribed by WHO.
Download HandWash and Handrub posters from WHO.
Handshake to Namaste
People around the whole world have finally accepted to say Namaste instead of using hand gestures such as a handshake because of Coronavirus scare. One of the most significant examples is the viral videos of President Donald Trump & Prince Charles using the Indian greeting ‘Namaste’ to greet others.
Coronavirus Impact on economy & Job loss
The spread of Coronavirus had already started to show its impact on the economy& Job loss all over the world.
James Goodall said that the collapse “will likely be the first of many in 2020,” Transport Analyst, Redbus Airlines.
We expect that the demand destruction caused by Covid-19 accelerated its demise, and we believe further airline bankruptcies should be expected in the coming months.
IATA Economics has predicted that airlines could lose up to $63bn to $113bn in revenue due to low passenger traffic due to virus scare.
Source: IATA Economics
Source: IATA Economics
Anheuser-Busch InBev famous for making beverages like Budweiser, Corona, and Stella Artois beers became the latest casualty of the scare.
The company reported losses of $170 million in the past two months after the coronavirus outbreak.
Car rental giants like Hertz Global Holdings and Avis Budget Group Inc. also lost to Coronavirus fallout when their shares suffered a double-digit loss.
The hospitality industry has been hit abominably since the Coronavirus.
The sharp decline in occupancy rates in Italy, the graph shows the growth in the COVID-19 cases occupancy rates has fallen drastically in the past three weeks. The growth forecast of the hotel industry will be slow in the coming quarters.
Source: Earnest Research
Apart from these significant events shown in the map above, postponed. There are events from other fields, also showing closed doors.
Coronavirus spread caused the cancellation of Italian Serie A football, All soccer games in the region have been postponed.
Champions League match between Paris Saint-Germain and Borussia Dortmund played without fans because of the spread of COVID-19.
The NBA has suspended its season after one of their players for Jazz testing positive for the virus.
US 10-year-old treasury bonds are dropping after a Coronavirus outbreak. In history, it’s the first time yield curve below 1%. Another reason is the pricing war between OPEC and Russia.
Oil crashes by most since 1991 as Saudi Arabia launches price war.
Saudi Arabia took advantage of the crippling situation arising due to Coronavirus by launching a price war against the onetime ally Russia.
Traders are preparing for the worst as Saudi Arabia is also planning to flood the market with its crude to recapture the market share & control the oil trade around the world.
The 2020 coronavirus outbreak could shrink China’s economy by 1%-2%
Believe it or not! This outbreak is going to wreak havoc on the Chinese economy brutally.
The domestic economy of China started to show significant signs of slowdown from February 1.
All the international brands started to close their stores and branches all over China to protect their respective employees from the outbreak. Even Apple was one of them.
The situation started to worsen after Coronavirus went global and begun to affect the demand & supply chain all over the world, further straining the manufacturing factories of China that led to shutdowns & mass firings.
What are employers doing to protect their employees from Covid-19?
When Covid-19 started striking all over the world, it forced people from every field to not only react but fight the virus in every best way possible including the private organizations from across the globe are as follows:-
Google’s top management has instructed all its employees located in the US and Canada to work from home until April 10, 2020, for containing the spread of Coronavirus.
There were also restrictions on Google employees from flying abroad.
Twitter has also given similar orders to all its employees on March 2, 2020, to work from home as it is one of the best ways to fight the scourge of this virus.
Facebook, to date, has taken the most significant decision to restrict all social visitors to its offices to stop the spread of infection. They have smartly decided to conduct job interviews through video conferencing.
Flipkart is currently sanitizing all its offices in India & advising its employees to work from home.
What are World Governments doing to protect their citizens from Covid-19?
All the world governments have resolved to take some strong measures to counter the outbreak. Here are some of the steps taken by major governments of the word shown below
USA: The Trump administration has banned all travelers from Europe to the US for 30 days to stop the spread of the virus.
India: The Indian govt has stopped issuing visas to foreigners coming from all over the world. The travel ban will start to take effect today. As Coronavirus cases in India are increasing rapidly, as a precautionary measure, seven state governments ordered to shut malls, schools, and large gatherings till march 31, 2020.
Italy: Government authorities in Italy took some strong measures by ordering the closure of all schools, colleges, & places where public gatherings take place in large numbers except pharmacies & supermarkets.
Spain: The entire Spanish government went for testing for Coronavirus after a minister got exposed to it. Apart from that, it has also postponed all the football matches after Real Madrid Football Squad went into Quarantine.
UK: The United Kingdom has pledged to spend an extra 46 million pounds to fight the virus. Besides that, the British government is also making serious efforts to find a cure to beat the illness.
The Republic Of Ireland, Denmark & Iran, and many others have joined hands in closing all schools, offices & numerous other public places for restricting mass movements of people for combating the outbreak effectively.
How can Coronavirus be treated?
Officially, there is no cure against Coronavirus until now. But tests are being conducted in numerous parts of the world to find Coronavirus vaccinations & drugs.
Now, when it comes to preventing the spread of the now-infamous Coronavirus, China takes the lead in containing the virus more successfully because of a slew of Anti-coronavirus drills.
Locking down Wuhan & all the nearby major cities on January 23, 2020, was the first significant step of the Chinese government to contain coronavirus transmission. Effectively putting more than 50 million people under Quarantine prevents the virus from spreading.
People from other parts of mainland China also voluntarily quarantined themselves to help the government & health officials in fighting this invisible enemy.
Under the leadership of Xi Jinping, Chinese authorities created two dedicated hospitals in Wuhan in a week.
The government also sent healthcare professionals in large numbers to Wuhan to fight the disease and to find the cure.
The Chinese government also launched a massive effort to trace contacts of all the confirmed cases.
Aggressive social distancing measures were also harshly implemented, such as shutting theatres, giving schools extended breaks.
Even color coding for every person is in place for identifying who can be allowed to move or not.
Due to the massive efforts implemented by China for Combating coronavirus threat, the confirmed cases have reduced to single-digit according to the latest WHO report.
The below image of the Coronavirus map clearly shows all the current updates around the world.
Source: Johns Hopkins University
Until March 13, 2020, The coronavirus death toll reached up to 4,720. Hubei, China topped the list with 3056 deaths in hand.
The coronavirus death rate in other places around the world, such as Italy, stands at 827.
The total number of people recovered after getting the Coronavirus treatment is around 68, 324.
Is it safe to travel?
Currently, it is not safe to travel anywhere around the world, especially to COVID-19 hit countries.
You have to contact your local health authorities on issues regarding traveling abroad.
Till the time, the World Health Organization & many other disease control agencies of the world will hopefully come up with a cure.
All travelers must travel only when it is a compulsory work-related issue. Otherwise, any form of non-essential travel is an unnecessary risk at this time.
Airlines all over the world have steeply reduced the number of flights after the commencement of the outbreak.
It is impossible to say when the disease is going to die out. But according to senior officials of WHO & CDC, its current speed & trajectory predicts that it is going to spread around the world, infecting many more people.
For winning against COVID-19, the whole world must pool all their resources, medical expertise & understand more properly how this virus strikes its victim.
Coronavirus impact on the economy & job loss is effecting both the employers & the employees. Jobs have a deep connection with the growth of the economy. If growth declines, then it will have a significant impact on employment as well. Now, the same thing is happening because of the coronavirus outbreak.
Getting panic or creating panic is not going to solve the issue for anybody. Hence our helpful advice is to stay calm & heed all the vital inputs of the health authorities properly.
Moreover, please don’t indulge in overbuying of masks & sanitizers that might create the problem of scarcity for others in this hour of need.
Let’s be hopeful that after the worst part of the outbreak is over, things will slowly get to normal, but people will drastically bring some changes in their current lifestyle.
Most importantly, companies around the world will take all kinds of precautions to do business safely.
If you have any queries on COVID-19 symptoms and safety tips or any new information to share with us, please do contact us by writing to us.
We all are aware of the First Purchase we made if we compare the first purchase and now then you see a lot of changes. The perpetual advancement in the technology and changing phase in the Politics made e-commerce an analysis aspect for the customer as well as the seller. E-commerce came immediately and omnipresent. It can be shopped anywhere and everywhere. We can say that our digital shelves have become longer and larger, welcoming more e-commerce strategies for holidays.
What is E-commerce Strategies?
E-commerce Strategies is a buzzword, mostly the wholesale or the retail business that is traditional have faced this and depending on e-commerce. To many people, it is a simple process of establishing the offline business into the online platform.
Engaging people into your fancy Websites and creatively build e-commerce pages, that will allow the business person to sell all over the internet.
If we follow the recent Global Shopper Story that takes into account the opinion of 10,000 shoppers there are many key points found:
Omnishoppers are very crucial for the market that includes
Showrooming: here you see in the store and then buy from the online retailer
Webrooming: here usually, people searching the online and buy in the showroom.
Click and collect: people here buy online and go to the showroom to pick it up
Scan and Scram: Check the product in-store but buy it online from another retailer
Click and Ship: You check the product in the store but buy it on your mobile phone for your personal convenience
In today’s busy life both digital and retail world’s play a very vital role, while the omnishoppers may like to shop online in most of the time, but people also like to shop offline only when they have enough time. It is usually, about the experience and the discovery they can in the offline stores.
There is no less competition for the online sellers, because if we check the records then it is estimated that, 24 million e-commerce websites are there in the whole world. It seems like yesterday when the concept of e-commerce strategies blossomed in the business people’s mind.
As there are 24 million e-commerce website, out of which 650,000 stores are generating more than $1000 sales annually.
What is the current state of e-commerce?
The e-commerce state has shown an incredible growth curve if we check the last few years, the CAGR is even expected to grow to 11.1% from 2018 to 2025. One of the most popular activities in the whole worldwide includes Online Shopping. While the popularity may vary from region to region.
You can clearly see, the tremendous growth in the e-commerce marketing strategy that intensifies the competition in the business. If the competition intensifies this means that people are going to get more options to chose. It gives customers a chance to chose from even the niche categories and this can involve even both high and low level of purchase.
Increasing competition in e-commerce has led Brands attention predominantly towards user acquisition. Usually, innovative user acquisition strategies attract a number of people, however, this also requires a lot of sizeable investment. You may think, that once a customer comes up the battle is won. However, it is not, it involves post-acquisition work that has a different insight.
Once a customer comes on board, there is a high chance to drop off. Normally 70 percent of people drop off after a week and 96 percent of the users churn within 90 days.
We can surely say that if user acquisition is not coupled with successful user engagement and a perfect strategy, then there will be no results.
How can e-commerce attract new customers?
Nowadays, attracting customers is a huge task, and every e-commerce strategies involve these steps as every e-commerce business requires it. The first step to this is the having E-commerce automation checklist. Follow the below steps to have the best E-commerce strategies experience to your customers.
For every individual customer calculate the average spend on order.
Try to set threshold time, the time more than the average time they spend on the website. Offer the customers some gifts to add products to the cart and achieve the targeted time.
Target the incentive to drive conversions
Occasional offers to the customers, mainly target the customer birthdays
Send the customized Birthday mails, earn the customer loyalty that helps to make the customer stay with you longer.
Geo-specific gift, filter the customer by region, place, and interest.
Decrease the cost of customer Acquisition
If you do e-commerce automation you will see a decrease in advertising spends, and reduce the customer churn, that will gradually increase the ROI of the campaigns
Keep a check on the campaigns, and pause those which are not giving any results, order more inventory before you run out of it, pause the campaigns until you are restocked.
Always keep in contact with your team, regarding every issue through channels such as Slack, Milanote, Trello, to avoid any miscommunication.
Deducing customer churning
Have criteria to pull out the customer, like time each customer spends, and the time is taken since the last session, last login, last purchase.
When a customer doesn’t show any action for some days, then start a win-back campaign for them.
You can boost your Conversions rates using this e-commerce strategies automation, make your site customized for your viewers, improve the search functionality of your website, add push notification to increase multiple purchases.
Increasing searching and merchandise the store
Give your customers a continuous merchandise shopping experience and make the shopping process easy and smooth
Show the options which are of the same color, fit, brand to continue the continuous product discovery
Add all those SKUs that have a similar description in the appropriate collection.
Add the collections tags in your site search solution, as it will be easy for the customers to filter
Push Notifications to increase the purchase
Browser push notifications are the best if you want to increase the customer’s flow and encourage them to buy.
Segment the customers according to their choices and purchase history.
Target those, customer who is always looking for new products.
Easy Payment options
Check the currency your customer prefers and tailor it accordingly for them.
Segment the customers according to their currency preference, based on their last purchase
Add promotions while they checkout, and while coming to currency add currency based on the countries.
What is Customer Experience?
It is a long journey that we are experiencing, and no journey is the same. Some people like to shop online, while others like to take advice from their family, friends, peers and then act. It is like a big puzzle that has different channels, that has both online and offline shops. However, it is up to the brands how they will create the best brand experience that is frictionless, customized and provide the customer best experience as possible.
New channels keep on adding so that the older ones could be replaced and give a better experience to the people. The higher the consumers are more the interaction is, and more the competition for the brands. Ideal customer experience should contain:
How can e-commerce strategies build a strong Customer Relationship?
According to some Consumer Survey’s, 48% of the consumers left the site and made a purchase in the competitor’s site just because consumers experience a poorly customized site.
The key for a personalized experience is segmentation, it helps to create distinct journeys for the customers based on their shopping behavior. Whether the customer is a visiting the site for the first time or is a frequent buyer, there are few data points upon which a person and choices can be assessed. All these things will help create a custom persona for the customer.
66.7% of the top brands have a visually attractive homepage.
Suppose you have 3 categories of people coming to your site,
Let’s say the first category of customer to be “Type- A”, in this category, people are usually very busy and want to find the items quickly.
Then, the second category of customer to be “Type- B”, in this type, people are limited to a budget and use the navigation to find the right product that fits their budget.
The third and last category of customer, as “Type- C”, in this type, people are completely new and require a lot of information and content that will make them stick.
For Type-A category, you can add the “Add to Cart” button to all the products in the product listing page. Then for the second category “Type-B” have streamlined navigation and include more categories to the homepage. For the third category “Type- C” adding the user-generated content on the website, including all the how-to tutorials on the homepage.
You can for sure gain a good result, the conversion rate will increase to 10% and the revenue per visitor will increase to 14%
Strategy 1- Increase Loyalty by Personalized Promotions
The surveys say that 77% of consumers love discounts and encourage them to shop more. 48% of the people that discounts make them buy much faster and can take decision quicker.
Do’s and Don’ts of Customer Experience
Write Bewitching Content
Do’s: Always have a variety of content, such as video, blogs, user-generated content, images, and infographics to make the people understand in details about your brand and the products that you are selling. There are a lot of infographic tools such as Visme are available which provide the best templates and tools to design amazing infographics.
Don’t: Remove all the irrelevant content, because it is one of the biggest reason, where 41% of the consumer’s back out from your website.
Engage using emails
Do’s: Post-purchasing sends the delivery updates and useful information related to the Purchase.
Don’t: Never, attack the customer with a lot of promotional emails, before they buy their first product.
Do’s: Place your promotions on the major locations on the homepage.
Don’ts: Avoid having inconsistent, promotions over social media sites, marketing page, and e-commerce sites.
Add “Finder” to find the store
Do’s: Include the detailed information such as the store hours, exact location, contact number, directions to store, in house services on the Store finder page.
Don’t: never add the Store Finder in the footer
Make returns easy
Do’s: Always have the return option in the product details page, so that it gives confidence that after buying a product, it turned out to be bad or wrong, they can return it anytime.
Don’t: Never add the return policy in the footer of the page.
Path Navigation to purchase
Do’s: The Purchasing path should be clear and easy for the customers to use, this encourages them to come back and buy again.
Don’t: Never launch a new website without proper A/B testing of various designs.
Strategy 2- User Generated Content (UGC)
Engage your customer with high-quality images, videos and Infographics, in addition to this have engaging content. It is the best way to nurture and educate customers.
Usually, there are two types of content that help in brand leveraging: User Generated Content and Branded Content.
User Generated content are usually customer reviews, photos, videos, that allows the brands to share genuine and authentic content from the customers after they use the product.
Branded Content normally keeps the brands on the top when the brand is going through the down cycle, it tells about the lifestyle and story of the brand.
Not just the content, we can say an image speaks a thousand words than the content. If you have checked minutely then you must have noticed that the fashion-related people who are selling their products online, use a lot of images, in different angles, with some closeup image that showcases the type of stitches, color, type of fabric. The video included provides how to use the items, and how it is made.
21.4% of the consumers say that an appealing e-commerce strategies experience motivates them to come back again and again. While 85% of the customers said that Visual UGC that include images and videos are more influential than the branded content. As 95% of people believe in other consumers and their reviews who have already used it.
Leveraging a mixture of high-quality content that has images, videos, and user-generated on the homepage will let the people know about your brand and its products.
Strategy 3- Have the Right offer at the right time
These days people have stopped differentiating between online and offline shopping. The only thing that matters is the customer experience.
To avoid the channel conflicts, co-ordinate with all channels so that it doesn’t impact your physical location, be it with your retailers, or a seller or the brand stores those who are trying to sell at full price. In other words, you can say don’t cut down the brand store, by having a lesser price in the online store.
Check how the customer buys, track down his journey and identify at which point he is getting inspired. By using that inspiration deliver the same inspiration through the consumer-preferred channel.
According to one latest report, 74% of the people said they are more likely to make a purchase online if they can have easy returns and exchange in store.
Below you can find an optimal checklist if implemented will give customers the best experience:
High-Quality Product Images
A product description that is informative
How to do- videos, tips
Add to cart button
Clear Pricing and Promotions
Complementary or recommended products, while buying products
Provide an easy return option, never forget to include return instruction in the order. On the e-commerce site of the brand, mention clearly all the return policies. This will remove the need of the call to action or any further customer support.
Strategy 4- Provide a smooth checkout experience
How many times have you seen that people come to your site, and add items in carts and leave abruptly? I guess too many. This clearly states that your website lacks in providing flexible payment options.
75% of customers complain about the lack of flexible payment options. Usually, brands fall as a victim investing heavily on the website videos and images, but lack in providing a smooth functionality or checkout process.
When you are planning to have an e-commerce site, both website outlook and functionality are very important. Always keep in mind, once the consumer adds an item in the cart, then have a clear checkout button both above and below the order summary. It encourages people to complete the action and also makes it easy to have the next process.
Using Chatbots for conversation is also a good alternative, as using these will make the consumers feel someone is there listening. However, only 25% of the brands are only this Chats and Chatbot service on the checkout page.
Connecting the chat functionality to your website, most importantly to the Checkout Page, it provides the consumers an easy way to get clear their last-minute queries, before abandoning the cart page.
Strategy 5- Most Brands fail past checkout
The first action which most of the brands incorporate immediately after completing the check out process is sending the automated confirmation emails. Consumers read the confirmation emails, with outmost attention than that of the normal emails. It is a kind of habitual, as the email serves as a proof or a receipt.
On average, the consumers spend 4 seconds looking at a banner ad, then 7 seconds looking at a display ad, 14 seconds watching a commercial ad. While major time people spend watching unpacking their box which is estimated to be 45 seconds, in which people spend 22 seconds just removing the product from the box.
Strategy 6- Unboxing
If we follow the analysis of top e-commerce strategies of any website, then it has been seen that people get excited about the order delivery, unboxing experience, returning the item, and receiving refunds.
People are these days are too much interested in unboxing and check a lot of unboxing videos before they go to buy something. Before an item is bought, people go to the video and check the unboxing videos. So a well-designed unboxing video from the brand will increase the best unboxing experience creating an impact.
Make the packaging attractive, so that people get excited while opening it. The excitement in people will increase, and the engagement will increase to 64%, and the chances of more positive customers increases.
Always keep in mind, the size of the product you are sending, people usually complain that small products get big packaging. Due, to this one-fourth of the customers, think that the retailer is careless.
Usually, people think that packaging showcase, how much interested and careful the retailer is about the product he is selling. If it is good, then people use the product for their unboxing video experience.
Never do extensive packing, this frustrates the user. normally people want to reuse the packaging for future use. 95% of the people like to reuse the packaging if packing is good people tend to come back more.
How E-commerce Holiday Marketing Boost your sales?
Optimize your e-commerce website, at least 7 days before the D day. Start sending promotional emails, messages for the holiday. Have the influencers to promote it in social media channels. Holidays are the best time to
Get the top ranking
Increase your CTR
Improve your position in Search Engine Page Ranking
Reset your whole Website and every detail page, with a holiday mood, that attracts consumers to buy from you. It is good to run some tests on the schema that will apply to the on-page SEO with good traffic.
As the holiday becomes a ritual for shopping, increasing sales during these times become important and bring a lot of loyal customers also. Take advantage of the holiday and attract new consumers, boost sales and increase brand visibility.
If you avoid having a holiday marketing campaign, then for sure you will be overshadowed by your competitors, who will, of course, promote during holidays. Gradually, you will vanish in the huge crowd.
The major, upcoming holidays this year, if targeted then it will help you in increasing your sales:
31st October 2019- Halloween
11th November 2019- Veteran’s day
11th November 2019- Remembrance Day
28th November 2019- Thanksgiving Day
29th November 2019- Black Friday Day
2nd December 2019- Cyber Monday
24th and 25th December 2019- Christmas Eve and Christmas Day
26th December 2019- Boxing day
31st December 2019- New Year’s Eve
Below you can read in details about some useful e-commerce holiday strategies that will help increase your sales.
Facebook Messenger Marketing
Up your holiday marketing strategy with Facebook messenger marketing. It’s currently one of the untapped channels that are truly a gem.
You can think of Messenger marketing as similar to email marketing.
But Messenger marketing’s engagement rate is 80% within the first hours, there are a lot of tools like Mobile Monkey, is available which will make your work easy.
The real benefits you can get from messenger marketing comes when you use Messenger chatbots, that allows you to send messages to your Facebook page fans.
Other than that, you can also:
Build a contact list
Send drip campaigns
Segment your audience
Transition to a live operator on demand
Remarket to contacts
Perform e-commerce transactions
To create messenger chatbots, you’d need to build using an easy-to-use chatbot builder like MobileMonkey
Holidize your website
Converting your whole website to holiday mode triggers people’s holiday emotion that essential for that point of time. This makes visitors stay longer and spend more time with shopping enthusiasm.
It should be memorable, not just an ad in the product detail section or special offer sections. Bring the emotional context to your website and to the elements present in it like the header, footer, CTAs, and even in the payment page.
Discounts and Sales
People expect a lot of discounts and sales on every product they are going to buy. Make sure that it is the first thing you have on your website. As you can see Black Friday is just a few days away, it is best to start promoting for the black Friday eCommerce sales.
Showcase the shoppers what they really require, as soon as they log in to your e-commerce site. This keeps them engaged and stops them from going to a competitors site.
As Black Friday is on the door, start doing Black Friday Campaigning. Promote your brand, call out for your loyal customers, increase the customer experience by providing the best customer service.
Have emails for the early birds, encourage people to buy, provide amazing discounts for the limited time.
Send some exclusive discount codes, to avail the coupon.
Provide a discount code, after a purchase is made, so that people keep on coming.
Final email, send a greeting email for the Holiday.
Social Media Engaging
Use all the Social Media platform, such as Facebook, Instagram, Twitter, Pinterest to promote your Holiday Offers and deals in the social media platform. However, it is important to connect or communicate with the people in social media, because when a person watches it he becomes curious and has questions to ask.
Use the special Holiday Hashtags and encourages the Holiday atmosphere. Ask people to use the hashtags and gift them some giveaways, discount coupons or holiday offer.
Pinterest and Instagram work wonders for visual interactions. People mostly looking in both of there sites for gift inspiration, reviews, new ideas, best place to buy, greeting cards and entertainment.
If you want to keep following with the two channels then follow this:
Instagram Planner: It gives your complete year, holiday list, date and time, including the hashtags that you use.
Usually, in all these implementations and improving the brand visibility somewhere, the Customer Experience Lags behind. While a lot of e-commerce companies have understood the importance of Consumer Experience and are looking for various options in which they can implement to increase the Customer Experience.
This is a complete guide for E-commerce Websites and the strategies that the companies can implement. Including the customer experience that most of the people forget, but is the key to keep your business going.
We hope that you like all these strategies and implement in your e-commerce site to increase the sales as well as the consumer experience.
If you want us to write, more about these different kinds of strategies to improves sales and experience, do write to us.
Every business owner probably knows what a sales funnel is. If you don’t, sales funnel is a process or set of actions that a customer should go through to purchase your product. Understanding the sales funnel is essential to manipulate it in a way so that your potential customers become your buyers and not chicken out at the most critical moment.
The sales funnel consists of six main stages:
Awareness: The first stage of the sales funnel grabs the attention of your potential customer. Your goal at the awareness stages should keep them coming back.
Consideration: Now that they are interested, they start considering the purchase. The goal here is to get their email address.
Preference: Now, they are hooked. On the stage of choice, you should pre-qualify the prospect.
Purchase: Once they’ve decided, they should purchase. Here, your goal is to make the sale.
Loyalty: After they made one purchase, you should keep them loyal so that they buy something else. This time your goal is to make the sale again.
Advocacy: And finally, they are not only coming back for more but also advocating others to purchase from you.
This article will look into ways that you can decrease the sales funnel by working on the first five stages.
1. Awareness: Blogging
Most probably one of the most recommended ways of increasing your online presence, blogging has proven to be an effective and relatively cheap way of promoting yourself. It doesn’t matter if your business has anything to do with writing – blogging is meant to increase your visibility for search engines and have more customers find you.
Another reason to put blogging on your to-do list is that it is a surprisingly powerful storytelling tool that can showcase the importance of your brand. It is also a perfect persuasion tool.
When used right, blogging can give enormous results. If you are not good at it, you can always look for writing and translation professionals at PickWriters or search for freelancers on Fiverr. It’s ideal for personalizing your customers’ experiences, and this can be achieved by enabling them to access the information on your website in their native language. English is suitable for larger audiences, but when it comes to going global, it is always better to customize your content for each country separately.
2. Awareness: Social Networking
Apart from indirectly impacting your search engine rankings, social networking is also the best way to gain social media recognition.
Your availability on Instagram, Twitter, or Facebook may also influence how much customers trust you. Reviews and recommendations are prevalent on social media platforms, which means that this is where your advocacy stage customers will operate to find you, new clients.
Decide on the platforms perfect for you and create accounts. To link them all in one place, you can use Linktree. There are also numerous social media management apps and programs in case you want to be able to maintain them all from one place or even schedule posts. You might want to check out such services as Buffer or Hootsuite.
3. Consideration: Landing Pages
Landing pages are very different from the home pages. A landing page is a page on your website that has content on it addressing a specific problem and containing a clear call to action. A home page, however, will represent the general aspects of your business. For example, your home page might say that your business is called XYZ and you sell ABC, while one of your landing pages may assume that you sell the EFG segment of products (from the overall ABC) and will include a form to order one of the products.
To increase your conversion rate, it is recommended that you work on your site’s landing pages. Make sure that they are as appealing as possible and have the content on them as meaningful as the images or illustrations. Have a clear call to action. After all, the page’s purpose is to capture the prospect’s contact information or make a sale. To see how landing pages work, try to compare the landing pages of big company websites to their home pages.
4. Consideration: Calls To Action
Calls to action are a must when it comes to conversions. For every page on your website, think of what goal are you pursuing. What work should the visitor complete?
Of course, the ultimate goal is to have them purchase the product from you, but what about the smaller actions leading up to it? Most of the time, you will need your potential customer to click a link, leave their email, or watch a video. Making a purchase already comes after it.
When including a call to action, it is better to have several here and there. This way, your audience will be reminded about the operation several times.
5. Preference: Email
Email marketing is a great way to keep your potential customers involved at least to some extent. But even a simple email answering the most frequently asked questions or explaining the basics of your company can keep the person interested.
If you haven’t had any experience with email marketing yet, then this is the perfect time to start. Collect all the knowledge you may need and plan your email marketing campaign before diving-in. You can also set up autoresponders that send out electronic messages once your customers complete specific actions. Do not forget to thank them for what they do – sincerity and gratitude are always appreciated. On the other hand, don’t bury them under piles of emails because they can unsubscribe or mark them as spam.
6. Preference: CRM
Customer Relationship Management, commonly known as CRM, is a program that helps you track interactions with current and future customers. This software enables you to identify on which stage of the sales funnels your prospects currently are.
By using CRM, you can identify which emails each potential customer should receive based on their cookies and what you already know about them. CRM, when combined with email marketing, is a powerful tool that helps you personalize the experience of every customer or prospect and lead them on to the next stage of the sales funnel.
7. Purchase: eCommerce Promotion
Never assume that your customers will easily find their way to check out. You should guide them up until the end of the process and make sure that they follow the calls to action you included. This is why eCommerce promotion is so important, and here are some ways to use it:
Marketing Campaigns: Schedule your marketing campaigns around favorite holidays. This will give your prospects an incentive to buy your product.
New Products: Always email or notify them about new products. If you don’t tell them what’s new in stock, nobody will. They are not on the lookout for new products – you are on the lookout for new customers.
Offers: Offer them various bonuses and opportunities such as free shipping, live chats, etc. Sales and discounts are a sure way to attract their attention and maybe even convert it into a deal.
8. Purchase: Social Monitoring
Social monitoring will not only help you see who is talking about you but will also let you engage with your potential customers.
Set up Google Alerts to notify you when someone is discussing your brand or something related to it. Monitor who has tweeted at you and reply to their question. Reply to comments under your posts on social media and get involved with both your prospects and your customers.
If someone has written a review of your brand or product, it would be good to see what it is about and maybe even display it to persuade more prospects that you are worth the money. People tend to trust other people, especially when the reviews are not fake or bot-generated.
9. Loyalty: Referrals
Referrals are a great way to appreciate your customers and show them that you value them. Ask them to refer a friend and let them get a reward. It could be a discount or a different kind of bonus.
Referrals are useful for establishing long-term relationships with your past and present customers. They help set up a group of people that will come back to purchase more and help you gain yet another client.
If you think referrals are not for you, you may want to try setting up affiliate programs for your customers, but that might take more time and will require more effort both for you and your customers. Moreover, referral programs do not apply to all of your clients.
10. Loyalty: Resells, Upsells, Cross-sells
Last but not least, resells, upsells, and cross-sells are another way to keep your customers interested in the loyalty stage.
Resells mean that you are selling the same product to your customer that they already purchased from you. If they enjoyed the first, they would probably enjoy it again. The only thing they need is a soft nudge.
Upsells and cross-sells prompts your customers to purchase other items that are similar to the one they bought but that are more expensive. These can also be items that function as a kind of an add-on to the main thing your customer purchased. You can market these either before, during, or after the purchase.
To sum it all up, the sales funnel one of the basics that you should know about your business and operating it. Make sure to try out these strategies to decrease your sales funnel and increase the probability of a potential customer becoming a buyer.