Here is the content marketing trends, before we going to content marketing trends we need to know basic things.
What is Content Marketing?
If you’re new to this, let me acquaint you with what content marketing actually is. This is a no-brainer. The title itself suggests the complete idea. Hold your horses! Do not get deceived by the simple idea it connotes. There’s a lot more to it than that meets the eye.
How Content Marketing builds your Business?
Content marketing is merely a way of writing blogs with the purpose of attracting more traffic. This traffic eventually goes ahead and attracts the prospects that are essential for building your business. These prospects are the ones that you might be doing business with. Thus, in short, content writing is a way to build your brand and grow your business.
How Content Marketing helps SEO?
Content Writing. How?
We will take you through…
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages). Initially, you need to write as relevant a content as possible. Understand what the users would usually search for in your particular domain. Write your content in accordance with your keywords and Voila! You’re good to go.
Google will start considering all those keywords and display your page on the SERPs. This leads to a number of clicks to your web page. So that’s how it helps your SEO. For the content marketing tips, do read this article on content marketing tips and tricks.
Why is Content Marketing important for Business?
Content marketing is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing. If you don’t showcase your own expertise, then how will the external parties know of your existence? Similar is the case with the content writing. Content writing is a technique where you show off your skills and expertise in that particular area, that finally leads to the prospects – creating your brand. When you appear constantly on the SERPs, when the prospects search for the same, it definitely grabs their attention. When these prospects are interested enough in the way you do business, they’d be willing to team up with you. That’s how most of the prospects are earned online.
If you’re still not convinced, do go through this article.
What are the Content Marketing Channels?
Once you finish with your content, the next and the foremost step is to promote it on a large scale. This promotion is helpful as then, it would reach a large number of prospects who are looking for services like yours. Do register yourself in the channels mentioned below:
What’s the purpose of all those hours of writing when it doesn’t reach the expected audience? What better location could you find to publicize your article than your very own social media? We know out of all the communities, social media has the highest outreach. Do share your articles on the social media platforms to garner a number of audiences. In order to understand how you can leverage social media for your content marketing, do read this article on social media promotions.
Similar Field Communities:
There are a number of communities that are in relevance to your field of expertise. No matter what field you are in, you can always find your own communities. These communities help increase the relevance of your posts.
Guest blogging is yet another way of expanding your business in a short time. Find the website with a better domain authority (DA) than yours and start guest blogging. This will lead the traffic from their website to visit yours and eventually, you’ll see a great increase in your traffic.
Encourage the viewers to give out their emails in an interactive way to be able to send them more of these. Keep them updated, keep those blogs coming one after the other. Make it interesting to watch. Not everyone is interested in sharing out their personal information, so make them give it out to you by themselves. Such should be your strategy.
Make videos, make them interesting, publish them on YouTube, give out your link. This will eventually gather a huge amount of traffic. Keep interlinking from one media to the other to get a huge flow of traffic.
Out of all these, there’s one important thing that you can never fail to follow. Always get yourself updated with all the new trends in the field.
Here are a few more low key channels you can visit.
What are the content marketing trends for 2018?
1. Content Remarketing:
If you can invest something on this, then you need to go with this. Content marketing is the way in which you can display the same content that your users were not able to finish. So, the people would have the option to come back and finish the whole article again. This is called content remarketing. This helps the visitors leaving your website to revisit.
2. Podcasts and Embedding Videos:
The latest trend these days that has been taking over the regular blogging is the Podcasts. These podcasts are highly essential for all those people who are busy to read through things. Podcasts help in reading out the whole article that is written in words. This helps the reader to multitask while listening to the same content that he/she has to read.
Embedding videos from YouTube or various other channels helps in easy understanding. This ease of learning attracts a number of people towards your blog. Not just that, one of the ranking factor, duration of a visitor in your website, increases by a great amount, when you successfully make them stick to these videos.
3. Funny and Humorous:
Being funny has always attracted a number of customers. I know I’m not as funny but yeah, I don’t recommend you to be that way. Don’t go hurting people on your quest for being funny. A good laugh always kills off the pressure that you take all day! Hence, be funny for yours and your viewers’ sake!
4. Promotion, Promotion and Promotion:
Keep promoting yourself finding new channels. I can only suggest a handful of these, but you need to find your own communities or locations to promote based upon your field. So, just go ahead and find your niche communities to be able to spread your content across the web.
These days people are all about ambience. Would you walk into a restaurant with a bad ambience even though it offers great food? That’s the effect even a website ambience has over the viewers. These days every other website is developing its pages, such that they are more interactive than ever. So, do concentrate on your website’s interactiveness, such the viewers remember the next time they visit your blog.
6. Voice Search:
The next big thing that everyone is aware of! Voice search is the next big thing in the technological advances running around. We can say with surety that this will take over the regular search by a great extent. That’s the kind of predictions the experts have for this. So whenever you write some content, do keep the questions asked as per the perspective of the voice search. This might not be completely essential on this day, but in the future, it’s going to help your viewers a lot with their search.
There are certain trends that never go out of date. The ones that are listed below are few of those. Never ever even think of neglecting all these factors.
8. Trial and Error:
This is a method that works the best. This needs a lot of patience, but mark my words, this will help you in the long run. Learning from mistakes is the best way to learn anything. The same is the case with this one as well. Keep trying for different techniques and implement them on your website. Some might even give you unexpected results. That’s how you learn to grow your traffic and prospects altogether.
9. Content Repurposing:
You update your blog day after day coming with all the new updates. Have you ever thought what happens to your older blogs? You must have thought about it, but have you really acted upon it? Well, you should. Your older contents are as important as the newer ones. The older content, once they are outdated, are supposed to be looked upon. These updates lead to a better quality and efficiency of your blog. It also shows the kind of effort you’re trying to put and how serious you are about your business.
If you know the importance of having your website rank top on SERPs, then you’ll know Search Engine Optimization is always essential no matter what year it is. As long as the search engine exists, its optimization is highly necessary to attract enough traffic to your website. So always have your site optimized and ready for the search engine to crawl.
Best tools to improve in content marketing:
Content marketing is not just about how you market the content. It is also a cluster of how you write the content. So, let me introduce you (if you don’t know already) to all the tools that can help you in writing and marketing your content efficiently. There are a number of tools that you can utilise for the content writing purpose.
Always have a sight on which Plugins to incorporate on your CMS. If your CMS is WordPress, then find the appropriate plugins to make your job easier and efficient. You can find multiple plugins that can help you out in making your job smooth. There are a number of such plugins, for WordPress, Yoast SEO: helps in your SEO, Backup buddy helps in backing your data while writing. Thus, do acquaint yourself with multiple plugins, but don’t go with too many of them. More plugin slows down your website.
This is one more way to find the most trending topics and putting them up on your website. Trending topics are always the ones that reach a larger audience. The current hot searches will put your site ahead on the results. So, always be aware of the trends, and be ahead of your competitors.
One more widget everyone needs to put on their respective browsers is Grammarly. This widget helps you in working out on your grammar. Bad grammar pulls you down on the results page. Hence, always take care of the grammar upfront.
In order to see which topics to concentrate upon, this would be the best site for you. Buzzsumo shows the statistics on which topic reaches the maximum social sites. Hence, according to these shared statistics, you can create your own content and share them on social media.
You can check demo Click Here
Writing a content itself is not enough for your content to reach the masses. You need to take certain marketing precautions as well, to install this plugin to be able to directly share your content on multiple social media sites.
There isn’t just one single thing that HubSpot does. HubSpot is considered to be one of the largest tools to ever exist for your content marketing. It not only helps you with your SEO, but also shows you the analytics that you need to be aware of. These analytics show the different responses to the different things you’ve tried on your content.
The other important tool in the field of content writing, Ahref analyzes all the content of your website and gives you your ranking on the internet. It shows the amount of organic traffic that your site attracts. It also has features like showing the progress of your site.
Google Analytics is the one site every website user needs to use to understand the statistics. These statistics help you deliver better performances on your website. This analytics also shows which sector your traffic is coming from. You can also have a view at your bounce rate and the duration at which your audience is staying.
Furthermore, if you’d like to have a brief look at tools, do look here.
A great and impressive travel blog by Matthew Kepnes who has earned a great deal of recognition. This guy is an American Travel expert and has a domain authority of his blog at a whopping 66. That’s quite a great Moz Domain authority for a travel blogger and it isn’t easy to get such an authority. He went on to writing books and managed to become the New York Times best selling author.
An MBA graduate, after traveling to Thailand decided to quit his job. He decided to earn his living by what he loves to do. He has travelled to over 70 countries in his 7 years of traveling. How to Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter is the book that has been critically acclaimed and is said to be an eye opener for all those heavy spending nomads.
The guy about who all the content marketers are aware of. Neil Patel has found his own ways of attracting the traffic through both his conventional and unconventional methodologies. These tricks have helped him create a name for himself in the world of SEO and Content Marketing. Now, he is the founder of multiple well-doing websites and has a great impact on all the digital marketers.
Neil Patel is now worth more than $10M and has been said to have a great impact in the world of digital marketing. So, do follow this guy in order to stay updated on all the things happening around you.
Content marketing trends in various industries:
In the Travel Industry:
The travel industry has been reaching new heights in terms of blogging and using its content on various platforms. So, let’s look at how this industry has been upgrading itself in terms of content marketing:
The usual blogging has been on a hike for a long time and is believed to have a great future as well. These blogs are the way in which people are attracted towards the site. Different people enjoy the travel experiences of these blogs and become loyal customers.
Social Media Short Contents:
The short and sweet tales or quotes posted on social media go a long way in being shared among themselves. These shares are further publicised. This publicising further helps in the brand awareness.
Video Marketing is another way of putting the content in the videos and sharing them further. These are short and quick to read. There isn’t much detailed information but the short videos help in a quick understanding. They don’t consume much time and are quick in helping us by giving a brief understanding.
In Commerce Industry:
Content on the products:
There has to be certain content on every product description. The way the product sells also depends upon the description of the products. These details should be explained in a way that helps with a good understanding of the customer.
Instagram descriptions have always gone a long way in attracting people’s attention. These descriptions, if short and attractive, can keep the audience engaged towards them.
The videos of products and apparels give a brief idea on the products. The videos are not just enough, rather the product descriptions on the product page help with an easy understanding of the colour, size and further specifications.
The tweets made on each product also help with the product sales. Tweets are short ways of displaying the content and attracting the customer’s attention in a short time.
Well, what can I say? There isn’t a page good enough to describe and guide you all about the content marketing. But I think this would be enough for a great start. Understand what it is and start improvising if you’re lacking in any of these. All these tricks have helped me in gathering about 200% of traffic in less than a month. Here’s how even you can improve your blog audience. I’m sure it’d help you the same as well. Have a great time in marketing your content!
There are a few crucial tips to know, before talking about the future scope of digital marketing, that are imperative to understand. Let’s have a look.
What is Digital Marketing?
Digital marketing is online marketing of your services or products related to using digital technologies, mainly on the Internet. It includes usage of mobile phones, display of adverts in the social media and other digital mediums like Quora, Medium, and other Sites
What is the work of a digital marketer?
A digital marketer is involved in everything that goes on in the company from the marketing end. Digital marketer has to take care of the company website like the design, functionality. He even has to coordinate with the web developers and designers for the better output. Not just limited to the site:
The marketer has to maintain a rapport with the content curators and plan the content strategy, then execute it accordingly. Digital marketer is responsible for the whole content that is supported on the website. The content must be strategized in the right way to obtain the best results.
Digital marketer is also responsible for checking that company website can be found easily on the internet whenever somebody is searching for it. So, a digital marketer has to make sure that the SEO works accordingly.
Eventually, the most crucial task for which a Digital marketer is present is for e-commerce. Digital marketer has to make sure that the visit in the e-commerce site should convert to the customers and the enhance the online sales.
The last one, a digital marketer is responsible for the social media marketing and engaging customers into the posts. Then drag those customers to the official websites.
However, work of the digital marketer is not so simple as it is thought to be, the digital marketer should be an around and have to handle everything that is there in digital branding of the company.
What is the average salary for a digital marketer?
Average salary of a Digital marketer in India starts from 4.5 LPA and can extend up to 12 LPA as the digital marketer is an all-rounder and has to look after all the tasks in the Marketing field, so the salary for the digital marketer is very high in comparison to all other job roles in the digital marketing field.
Online Digital Marketing Courses:
Here are the various online courses which available on the Internet.
Udemy’s Digital Marketing Course:
It is one of the best courses available in Udemy. Currently, 171,148+ students have registered in this course. Please check here
Price: ₹830 Original Price ₹12,800
Discount: 94% off
Our best recommend choice is to go for free techniques on youtube:
Search Engine Marketing or SEM is one of the significant things which should be taken care with utmost care in digital marketing. SEM manages the traffic whether it may be the organic traffic or paid traffic through PPC. However, the traffic is gained from the SEO while SEM manages the traffic.
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the reason you get the traffic or the viewers to your website. Optimizing the content in the site, building the backlinks, having related keywords will help to increase the page traffic and a lot of viewers come to the website. SEO improves the organic search results.
Paid marketing is known as the PPC marketing which usually means Pay-Per-Click marketing. It is one of the fastest ways to rank high in the organic search results. Each time when your ad is clicked by someone you are then charged with some amount which is why it is known as the pay per click or PPC marketing.
Content is king for any website and the online media. Whenever a user goes to a site first, he will find the content. By writing blogs, making videos and images increases the ranking of the website, which helps in the gradual increase in the viewers.
For retargeting a customer and doing the rebranding of your company. Email marketing is the best thing, as it behaves to be more customized. When people see the email think this is only for them and no one else gets this opportunity. Marketing through emails helps in targeting individual customer and making them know about the latest things.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is a significant thing which no marketer can never ignore. Marketing using Social media involve both paid and unpaid marketing strategy. The aim is to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.
Promoting the brand name is essential which we can not ignore. Anyone can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promote the brand name with the help of content.
Digital Marketing Courses in principal cities of India:
Let’s look at the Digital marketing courses offered:
Introduction to Digital Marketing
Creation of Website, Microsite
Search Engine Optimisation
Fundamentals of AdWords
Display Advertising using AdWords
Search Advertising & Adwords Tools
Advertising on mobile
Video Advertising using YouTube
Social Media Marketing
Shopping Advertising with Google
Content and Inbound Marketing
Email and Affiliate Marketing
Hence, these are the topics that every digital marketing course should cover. There are various digital marketing courses provide by various digital marketing institutes. You can search in google with the help of the keywords given below to get to the best institute.
Keywords for google search
Digital marketing courses in Pune.
Digital marketing courses in Kolkata.
Digital marketing courses in Mumbai.
Digital marketing courses in Hyderabad.
Digital marketing courses in Ahmedabad.
Digital marketing courses in Chennai(Madras).
Digital marketing courses in Bangalore(Bengaluru).
Note: Select Institute based upon Google Review and Check their Facebook page for their reviews.
The Scope of Digital marketing for Freshers and experienced professionals:
There’s a critical question on everyone’s mind these days, the scope of Digital Marketing in India. Well, it’s quite evident from all those digital advertisements that digital marketing is growing at a never before rate. That should give you your answers.
As experts speak, always go with the statistics and not mere words – this, we will explain to you with all the proofs. So, without further ado, let’s jump to fact-finding.
Digital Marketing is not a new word for all those who are active on the internet. However, Digital marketing has changed the way people view the advertisements. Remember, all those annoying TV commercials, before the advent of digital ads?
Well, thanks to digital marketing, we feast our eyes on visually appealing and insightful businesses.
Earlier, the relevance to which the viewers viewed the ads was quite low. Even the kids’ channels would display detergent ads, which were in no way relevant to them, nor had any value-add or appeal for them.
With the dawn of digital marketing, the aptness of the platforms where the ads are displayed has taken a huge plunge. The trends of digital marketing for the past 14 years has been depicted by way of the graph given below.
Take a look at the graph. Observe the increasing trend over the years. That itself should remove your skepticism on the scope of Digital Marketing in the coming years. Look at the graph you can check that the digital marketing wasn’t as trending as it is now until the year 2012. From then on, this field has witnessed massive growth. Now, the graph of digital marketing, both in India as well as across the world has risen to great heights.
If you’re still not satisfied, have a look at the following statistics:
The graph has two lines, blue and red; the red line represents the TV Ad spend and the blue line represents the Internet Ad spend on a global plane. It is quite evident that in the year 1995, the amount spent on TV Ads was much higher than that spend on the Internet Ads, where it was almost zero.
Since 2006, the line representing the Internet Ads has taken a sudden leap and crossed the line representing amount spent on TV Ads – this was before 2016. The amount spent on TV ads has been declining day by day, but as can be seen, the amount spent on internet ads has been increased manifold.
Finally, the graph itself is a definite proof of how the ad spent on digital marketing has not only increased but also has taken a better hike than its previous ones. Such is the expenditure on digital marketing. Thus, you can make a safe bet on Digital marketing to reach a better position in the future.
What skills do you need for Digital Marketing:
If you’d like to excel in the field of digital marketing, then you need to possess some basic skills. These skills are supposed to make you stand out from the rest. Initially, there is a specific set of skills that you need to teach in yourself to put yourself in a better position in this field.
Aware of the trends
Good understanding of audience and know what sells
Specific marketing expertise
Content writing skills
Ability to manage tools and technology
A blend of creativity and analytical skills
Basic design skills
Politeness and patience
What are the different Job Roles and their salaries?
There are multiple job roles in this field. Every job role has its demand and its prerequisites.
Let me introduce you to a few of the job roles that have acquired their fame and have a promising future:
Digital Marketing Executive 3.5 – 4 LPA
Digital Marketing Manager 4.5 – 5 LPA
Content Marketing Manager 5 – 6 LPA
SEO Analyst 2.5 – 3 Lakhs LPA
Social Media Marketing Expert 4 – 4.5 LPA
SEO Executive 2.5 – 3 LPA
Analytics 6.5 – 7 LPA
The salaries mentioned above are just the average salaries. These might differ from place to place. Salaries said to relate to freshers. Experienced professionals will have better wages.
To read in-depth about these job-roles, do go through this article. It’ll give an excellent idea of what’s the role of that particular job.
Is there scope for digital marketing?
Yes, there is a scope of digital marketing which looks quite promising. Digital marketing has taken the world of marketing by a storm and going by the analytics mentioned above; there doesn’t seem to be any stoppage for this shortly.
You’d like to have a career in this field; then I think this is the best time ever. It’s one of the most trending jobs of the day, and the grid is likely to go up, in all probabilities and possibilities.
If digital marketing is your dream job, and you are keen to build the career in the field of digital marketing, start planning now and make your dream come true.
Some of the standard search errors encountered while searching on google.
whta is digital marketing
digital marketing what is
Do you want to generate a good ROI from your website? Would you like to earn better? Then this is for you. I have spent days analyzing, skimming from one website to the other in search of all the ways that a person needs to go with in order to earn better. As a matter of fact, you don’t really need to search of the advertisers. They’ll come knocking if you follow all these guidelines provided below.
The websites are the basis of any business. Every huge business in the market has a website that connects them with the users. In a similar way, the websites are the basis of marketing for any small or medium, scale industry. If a small or medium scale industry wants to establish itself and generate an identity among the people, then having a good site is the way to go.
Strategize for ROI:
A strategy is a key to any task. Before you start investing in all the resources required for your website, try to figure out if that can be done without any investment. Make sure you find alternate sources that are just as efficient but haven’t hit the limelight yet. Such kind of apps would be quite cheaper and might as well be free than the famous ones. Not just that, prepare a strategy for the whole year, set up a target. Cut short the strategy for every month, then the week and finally each day. This will give you a bright idea on how you’re going and you can even calculate each step of improvement.
If you want to make a name for your website, then blogging is one of the must-have things for your business. According to a research, the businesses who blog, receive a 168% of higher leads. Which is a huge number when it comes to attracting the prospects. So if you’re thinking of skipping this part out from your website, then you’d have to rethink the whole thing.
Site Load Time and AMP:
Your customer will stick with you only when you are able to provide them with one of the best experiences while browsing. To cut short, a faster web page is what a viewer seeks for. In this generation of high-speed internet, still, there are ample of websites that take more than 5 seconds to load. Yes, it can kill your viewership. Make sure you cut short your website load time to as low as 3 seconds.
The human brain works really fast, in those 2 seconds he/she would start thinking about the other pages that they could go for on Google, some might get frustrated and leave the page altogether. To avoid this situation, do use all the techniques to load your site faster. Don’t forget to use AMP, accelerated mobile page, which takes the minimum to no time in loading the web pages on Google. Remember, mobile internet users are expected to grow to 81% by 2020. Hence that should not be something you would want to neglect.
This is the other important factor that about 52% of the serious bloggers neglect. Maintaining and marketing the website gives you a high traffic. More the traffic, more is the return on all your investments. So always remember to keep a track of all the metrics so you can understand when and where the audience or the traffic fluctuates. Using this information, you can turn your tables the way that attracts huge traffic. Through analytics, you can also get a wide idea on which sector shows interest in your blog. Google analytics has quite a good way of calculating your niche. So the next time you write your blogs, you can look at it the way that attracts those audiences the most. Here’s a link for the Google analytics.
Google’s AdSense is another one of those ways that you can implement once you start getting enough traffic. Adsense displays advertisements on your page that’s related to your blog or the website. For this, you need to get some consistent good number of audiences towards your blog. Once you’re capable enough to get this audience, Google would be ready to do the business with you.
Never stop investing in these tools. Quality is the first and foremost important thing, that can be enhanced by using the most essential and the appropriate tools. First, figure out all the tools that you might need for your job. Later, try and search for the same tools that are efficient and available for free online. If you don’t and if it can help your business grow, don’t give a second thought and go for it. Investing in good tools never goes in vain, you’ll see a better ROI with such investments.
Leverage SEM and SMM
Another good way of attracting some good ROI from your website. Search Engine Marketing and Social Media Marketing are two of the most important sections of the whole digital marketing community. Marketing, being the basis of any business, has taken over the world of the internet by storm. Now it’s up to us how to use this powerful way to keep your brand in the limelight. The major thing in this field is the popularity that social media possess. One needs to use this popularity to represent their brand as a known name among the others.
When you’re into a business world, especially if you’re new, you need to have some good sort of communication with the people and businesses around you. These businesses help you grow and in return, they expect the same for you. For instance, when you share a content with someone else’s URL and they do the same thing for you too. This way even their audience will be able to have a look at your work. This increases the diversity and brings in some good traffic. So, make some healthy relationships with the known businesses to keep yourself established among the many.
Multiple payment plans:
This might one of those overlooked things that businesses tend to ignore. There are a few people, especially the frequent online buyers who are very particular about their payment plans. There are also people who prefer cash on delivery and others who would like to pay through their wallets. So, in order to reach such diversification of choices, one needs to avail all kinds of payment facilities to incorporate flexibility. This gives a soothing experience to the customers.
This is the most important thing if you want a good ROI from your website through businesses. One of those few other things that people overlook but hold a great deal of value in any field. Businesses are run by reputation. If you manage to maintain a great reputation as a business in a particular field, your worth and efforts would spread even with a little or no publicity. That would happen when your clients you’ve served vouch for you. Other clients would believe what the experienced clients have to testify. Hence, they go with the words of the clients and this eventually increases your prospects to an entire level.
If you need high-end professionals who have a long experience in digital marketing to promote your website for a better ROI, then visit here.
In a country where startups were not as encouraged, some people came and changed the whole perception. That all you need to have is some belief to be able to do anything. Since our childhood, we’ve been enamored by the stories of how people make it big. Though you would already know the people about whom I’m going to talk about here, still I’d like to brief them all out for you. Because for those who need some push, these are the people you need to learn about.
1. Flipkart’s formation:
Credits: Wikimedia Commons
If you’re quite aware of all the updates around you, then you’d know for a fact that the IIT-D alumni are the ones behind this e-commerce giant. Working for Amazon, these two decided to quit and establish something of the same kind in India as well. Just like Jeff Bezos(founder of Amazon), these two also started their business selling books online. Later with the years passing by, Flipkart started selling almost every household things that a person could deliver to his/her home. Growing like this, now Flipkart is worth $17 billion and now it is among the top 10 e-commerce sites all over the world. Such has been the growth for this Indian company.
2. Ola’s run:
One more of those frequently twirling word in our mouths. There wasn’t any Uber before OLA. Getting a cab was expensive and used a lot of effort to get connected with one. Then came the OLA service and since then cab booking has never been so easy. Almost every city in India is now connected with the OLA Cabs. Such is the market OLA has gained in the recent years. Starting in 2010 by the two IIT-B graduates, Mr Bhavish Aggarwal and Mr Ankit Bhati, Ola has now turned into a US$5 billion company now.
3. Paytm’s cashbacks:
Cashback, the concept that has changed the way that online marketing deals with, in India. Such change has been brought into the Indian market and the only one who deserves the credit is Vijay Shekhar Sharma. Born in a small town near Delhi, he has managed to take his company to a net worth of $10 billion. That’s not it, last year a paytm bank has been introduced as well. Which will now probably take the worth of the company to a whole new level.
4. Zomato’s menu:
Credits: Wikimedia Commons
Launched in the year 2008, though this food marketing giant didn’t see an overnight success, but still took its own time until it became a known name all over the world. Deepinder Goyal had the job of pinning all the menus in the company he used to work earlier. Later on, he envisioned, how it’s going to be if he shows them all over the internet. His idea took its course but finally reached multiple souls. They have a presence in over 10,000 cities and 22 countries. This in itself shows the hype they’ve got.
5. Quikr’s here:
Regular practice in the western countries which came out new in India. An online market for the used items. Who wouldn’t prefer cheaper items and for the very same reason, Quikr was established by Pranay Chulet. An IIT-D and IIM-C alumnus, who founded it with the initial name of Kijiji India, later renamed it to Quikr. Quikr didn’t take as long time before marking its place on the minds of resellers. This start-up has now raked in some millions of dollars worth.
6. Make My Trip’s:
Credits: Wikimedia Commons
An IIM-Ahmedabad alumnus, the most coveted Bschool in India, Deep Kalra is the man behind this company. Starting in 2000 as an Indo-American travel consultancy, later on, established itself in India in 2005. From then on there was no looking back for this travel agency. Later on, it started providing domestic and international holiday packages, hotel reservations and bus tickets, etc.
7. RedBus’s acceeleration:
Starting in 2005 with not so much of a pace. This company has now been one of those few startups that are considered to be rapidly growing in the business world. Mr. Phanindra, Sudhakar, and Charan are the co-founder and CEO of RedBus that’s now a known name to every person who’s fond of traveling by bus. Earlier to this, looking for a bus wasn’t that easy a task and there weren’t multiple options for the buses either. Now the Redbus has reached a position where its revenue is above $12M.
8. Hike’s hike:
Scion of a billionaire, this Sunil Bharti Mittal’s son has all that not every other billionaire’s son would do. Educated and having a good insight of things, this businessman’s son has written a separate chapter for himself rather than being known as a son of Sunil Bharti Mittal. Founded in the year 2012, hike didn’t take much time before it hit every other smartphone user’s screen. Surviving against the messenger giant like Whatsapp is no piece of cake. It raised to a whopping $1.4 Billion in just 3.7 years since its foundation. Hike is the first company in India to be able to achieve that feat.
9. Pepperfry at home:
Credits: Wikimedia Commons
A company started by Mr Ambareesh Murty & Mr Ashish Shah, after together working for eBay, has gone on to become the biggest furniture place in India. Spread across more than 1000 cities in India, after being founded in the year 2011, it didn’t take a long time before Pepperfry established a name for itself. With a net worth of about 150 crores, it’s now the largest store for furniture in the whole country.
10. OYO rooms:
Credits: Wikimedia Commons
With about 4,200 hotels in 170 cities, OYO is the biggest budget hotel running firm, in the whole country. With just 21 years of age, Ritesh Aggarwal has become India’s youngest millionaire entrepreneur. Figuring continuing in college wouldn’t do him any good he dropped out of college. With frustrated parents’ pressure on one end, entrepreneur managed to rake in 360 crores in such a short span.
So what are you waiting for? Be inspired by these success stories and show your worth to the world as well. Don’t sit there and think, stand up and act and maybe one day your name could be among one of these.
If you’ve been following the trends lately, then you’d know what kind of a response digital marketing field is having in the world of internet, that’s how important digital marketing jobs are. It has become the key job role for almost all the industries we see around. Starting from small-scale industries to the large-scale industries, the importance of this field is beyond our understanding. With an increase in demand, the job requirement in this field has taken a hike and doesn’t seem to get down in a while. In this case, let me acquaint you with some of the job roles under this field.
1. Digital Marketing Manager:
A digital marketing manager is a person who plans and runs the campaigns for the company. They strategize different aspects and make sure that the marketing goals are met. The Digital marketing manager needs to have a sound knowledge of the marketing techniques. They should have had a good experience being a marketing executive. Understanding the audience needs enough experience and idea on how they’d react to certain circumstances and situations. Then act accordingly by using the manpower of their executives.
A digital marketing manager needs to understand his niche, plan according to it. Then organize and then guide his executives in the right direction. The manager is responsible for the activities of their executives. Hence, a good idea on the potential of the executives should be known to the manager. Calling up for meetings, sharing the ideas and building relationships come under the roles of a digital marketing manager.
Apart from this, the manager has to maintain the plan for the company’s website. Then, the manager should be able to understand the needs of the website and observe the traffic influx. A proper strategy needs to be implemented in regard to the traffic statistics and new things should be tried to understand how the audience responds to the same.
2. Digital Marketing Executive:
A digital marketing executive is the one who has to run all the campaigns and also implement the plans as requested by the manager. This usually is in a form of a team where the executives are put together by the manager and they have to do the assigned work. The executives are required to do the error and cost-cutting whenever there’s an opportunity. They are advised to approach their manager before any implementation of ideas. They need to work on SEO of the website pages and make sure that the site is ranking higher on Google. Edit and post content, videos, podcasts, and audio content on online site and take proper measures to have it reached to multiple areas.
3. Search Engine Optimizer – SEO Executive:
Search engine optimizations, as you all know is a set of techniques implemented in order to rank yourself higher on Google and to attract a large audience all at once. There is a tremendous need for Search Engine Optimizer in today’s world where everything runs on digital marketing. Hence, one needs to be aware of all the techniques in SEO before applying for this role. As much as this could build the morale of the employee, similarly, it could break them apart if not properly executed.
4. Social Media Marketing Expert:
One other important role in the field of digital marketing is SMM expert. We all know the value that the social media holds these days. It can make even a person living in remote areas an overnight star. That’s the kind of impact social media has on us these days. Hence, this has also become one of the easiest of the easiest ways to attract a large amount of traffic. So when you share something from your blog to the multiple social media sites, it gets a huge amount of popularity, but the only thing to consider is that the content is worth the fame and you have enough followers.
So in order to maintain a good brand value among the customers, one needs to have a very happening social media connection in order to spread the word. That’s where an SMM expert comes into the picture. They start publicizing and gaining followers on different social media platforms and in the end, the create a brand value for the company. When in need, these contacts can be contacted for any marketing purpose and which eventually leads to the conversions.
5. Content Writer:
A content writer is the one who writes all the blog posts for the websites. These blog posts are very essential as they attract the business prospects towards them. It also shows the kind of exposure that particular company has towards its field. A content writer needs to manage the contents of the blog, edit the previous blogs, attach particular images. They also need to have some good knowledge of SEO(Search Engine Optimization).
Apart from these traits, a content writer should be able to understand what kind of content would reach the audience. The writer should not only be proficient in grammar but also be able to build a connection with the reader. Understanding the audience, what kind of questions he/she might ask and how will they take it etc. should be the kind of thinking a content reader needs to possess. They need to build a loyal relationship and a connection with the reader.
6. Content Marketing Manager:
A content marketing manager is the one who decides a particular strategy. This is done with respect to the circumstances and conveys the same to the content writer. This person should be able to brainstorm ideas and understand the whole scenario of the contents being published. So this keeps the contents up to date and trendy. This role should possess a great skill of awareness. One should be acquainted with all those things that would be intriguing to the reader. A sound knowledge of SEO should be present and should have experience in attracting different clients to the business.
7. Search Engine Marketing Specialist:
This is another, almost similar role of an SEO executive. This role isn’t common everywhere rather than in organizations that have a huge base and a big department for their marketing needs. Though the scope of the job is quite short, still a great amount of investment is made for this job. The reason is that you know the kind of a reputation a search engine holds in the world of marketing. A search engine is a basis through which the viewers visit the site. Enough exposure in this area would not only drive the traffic to the company but would also lead to a good amount of conversion.
8. Inbound Marketing Manager:
An Inbound Marketing Manager is responsible for attracting traffic, and the potential customers. In the end these visitors turn into business leads. This is how an inbound marketing manager is essential for a firm. They should be able to manage and build contents like blog posts, webinars, whitepapers, infographics, reports that attracts the viewers. Optimize lead nurturing process and marketing automation through different and appropriate tools for the website. Not just that, an inbound marketing manager has a privilege to put all the new ideas on the table. Through this growth of prospects can be observed.
9. Conversion Rate Optimizer:
This is one of the main job roles to exist, in terms of understanding the prospects. The prospects can be of numerous types. Hence, understanding them is never an easy job. These prospects are to be understood by the number of viewers of website turning into the clients or customers. In case there’s an e-commerce business, a conversion rate is determined by the number of visits by that person. Also by all the purchases made by that particular person in a certain duration. Hence content rate optimizer has a grand role to lay when it comes to converting the audience into leads.
10. Analytics Manager:
This is one another role that’s similar to the previous role explained. This has a great impact on understanding the viewers that come into your blog. Though this doesn’t only deal with the prospect analysis, but also about the all other people that visit the website. They can be understood by an analysis made on several factors like viewership, attendance. Also the time they spend on the blogs, where do they navigate and other such factors. Hence this has a great role to play as well in its own field.
So these are the different job roles available for a daily researcher of jobs in the field of digital marketing. Though digital marketing seems to be a small area it has a wide growth in the industry. Experts say that digital marketing is the next big thing in the world of internet. It’s going to rule over all the businesses too. Almost every business is going to grow itself with a digital marketing team on its side.
If you’re looking for a digital marketing job in Visakhapatnam, then you can go to this page.
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For further information on this about the skills and opportunities related to this, do visit this site.