Google new alerts: All the New features in Google 2019

Google new alerts: All the New features in Google 2019

While the year 2019 is rolling out so as the Google new alerts and updates to its already existing applications and software for the users, marketers and the advertisers. While in this updates the first thing that everybody noticed is the Google New alerts related to Ads, a very new publishing platform for local news, Google new alerts for the mappings, and integrating the Google Adwords Campaign with Google ads platform.

Read the full article to know in details about the Google new alerts.

Search News in Google

The most important and surprising changes that Google brought in is for the Local writers and in the Google search news. Below you can know more about it.

Google testing Mobile SERPs with ADs

The Google Search Engine Ranking Page is never the same it keeps on changing, and advancements keep coming up. It was found that 14 ads one after other was present on the first page. This means the advertisements occupied the first page of the Google search engine.

At the top of the page, first, four advertisements came up followed by the organic searched advertisements after that seven more paid advertisements again came up then reached six organic advertisements.

Eventually, in the end, the research page ends with three more advertisements before the more results pop up. This means the page had a total of 14 advertisements and then eight organic results. Which means it is twice as many as the usual number of ads.

While we can expect that the fact behind it is maybe Google is testing the ads in a mobile SERPs or Search Engine Ranking Page. However, it even shows that Google is pushing the company’s and making it monetized in the search results. This is an excellent sign to the digital advertisers, but not for the SEO specialist.

Google’s three pack local listing

This is a new type of Google local listing which you can see in Google maps. Previous it was seven pack page rollout, but now it is a three pack page roll out. Due to this, the SEO related people all are shaken to know what will be the result? And now it became a more tough task for SEO persons to optimize the Google maps for their clients.

Not just that & pack where cut to 3, while previous the user was able to see the address and phone number with the name but now no address and phone number will be visible.

3 pack listing

Google not removed the Phone number and the address it even disabled the !-click access and removed all those links which redirect to Google My Business. All the previous cards got hidden now if click on listing open page you will be redirected to the Google Map where you will find the list of 20 competitors just like the older one.

3 pack listing

In the above image you can that first comes the paid companies, then you get a list of all the electrical companies. It is one of the best tricks that Google used because at a go you can see 20 competitors list. People will get to know about their competitors at a site on one page.

Google new alert platform for Local News: Google Newspack

Google went into partnership Automattic and WordPress, even invested $ 1.2 million in the new project named to be Newspack. This new NewsChannel will have a portfolio in Google as Newspack; this portfolio will have services such as the fast, secure and meager cost for the publishing news. You can even be able to post the different and small local newsroom.

However, with the help of this platform, the local journalist and reporters get easy access who are struggling to bring up the local news. All those journalist and reporters who don’t understand about the Digital Marketing strategies and the business problems will all be solved now and can tell the story about the community and locality in the Google Space. Here, you don’t have to worry about the website design, building with an e-commerce system and configuring the CMSs.

While if you are thinking about the aim of the Google newspack is one-platform fitting all the size of the news. However, the focus of Google is to help the small business person to raise high and succeed in the online media. Google named Newspack as “an opinionated CMS” because according to Google it is a very right thing even if publishers never did it.

As per our experts, we came to know that Google will start the development process on this project soon. The platform will be available for the users after a few months.

No need of Physical Presence for registering in Google My Business

Recently Google introduced a new feature for the service areas in Google My Business platform. It is best for the small businesses owners without the street address, or a proper address can now share the address of local service and the other information related to business on the Google maps and search engine pages.

The present GMB users can now edit all the information of the business straightly from the Dashboard of the GMB. There you can find the separate options for editing “storefront address” and “service area.”

While for the businesses who have not yet registered in Google My Business and are new to it, will be guided by the Google bot through the whole setup process starts. At last, Google says that “It hopes the business will grow and better connect with the potential customers in different locations.”

Featured snippet for PDFs

Yes! You heard it right Google will now consider the content in your PDF and show as a featured snippet. Previously the featured snippet used to pull out only the content from the website HTML. However, it is the first time anything like this thing is going to happen. If we see it from an SEO techniques point of view, a PDF contains much more information than the typical contents. It is happy news for all those who are writing PDF which a lot of information but were never got rank for it.

pdf snippet

Google maps speed camera warning

In Google maps, you can see a new feature which will showcase you the speed limits as warnings. In the mobile application device, it will show the driver the speed limit while the driver would be driving it. That’s, not the end; it will even show the hidden speed trap cameras on the corner of the streets.

When you open the app on the left side down corner, you will find the speed being displayed, and the camera would be shown as a small camera icon or option on the visible area of the map.

The camera icon is will also be enabled by the time you reach near the speed trap cameras. Nevertheless, the sources even say that this feature is available only in fewer countries. People expect that this feature will roll out just in US, UK, and Denmark also if countries such as Australia, India, Brasil, Russia, Indonesia, Mexico, Canada have the speed trap cameras.

We can expect that shortly after release in the US, the UK and Denmark Google will soon launch in these companies while it is still unknown when it will roll out in all over the world.

New Google Tools

Not just that Google new alerts were there for the software and the application it is even there for the Google Tools. To know more take a look below.

Access to nonskippable ads

Usually, in Google, the Video creators get only limited access to creative actions in this platform. At the end of January Google gave access to all the advertisers to take all the benefits and make all the original works that they can make, and regardless of how they are buying it, whether it has advanced, through the Google auction for ads, or the reservations.

Google now brought this on the Google platform a 15-minute unskippable ad which was earlier only present in the youtube, and if you want to have it in Google, you had to you the YouTube reservation now you can directly do with Google reservation or aution.

To ensure how many users are coming up, Google will be capping the number of users who are watching the Video it makes it more user-friendly simultaneously having the record of it. In the end, it is a very intuitive and flexible way which makes the work of advertisers easier.

Adwords Express combined with Google Ads

Google has integrated Adwords Express with Google Ads; now you can find both the things in one place. The digital marketers can now see the Adwords Express in Google Ads as an option “Smart Campaigns.” Don’t you will not lose any of the benefits all the benefits that you enjoyed before will remain and nothing will exploit. While you can find new interests and features coming up such as:

  • Creating a digital ad quickly in a more natural way.
  • They are attracting more customers to your ad by using Google Maps.
  • I am paying only when someone clicks on the ad.
  • Google will make your work easier by running ads on behave of you.
  • You can review the effectivity of your ads on the dashboard.

Not the effectiveness of the campaigns people can even be able to watch the campaign overview, alerts for the critical account, Google analytics, maps listing, scheduling the ads and so on.

Conclusion

As of we came to an end, these are some of the new features that we will, and we have seen in the Google system this year. We are looking to get some more unusual features like this. Most importantly the Google new alerts in Google maps is what everyone is excited.

We expect that everyone presents all over the globe gets it as soon as possible. Until it comes if you find any other new updates and want us to include it in our article leave a comment below we will update it.

Hope you enjoyed reading!

Top Digital Marketing Conferences 2019 to Attend

Top Digital Marketing Conferences 2019 to Attend

Global Digital Marketing Summits and conferences in 2019

digital marketing conference 2018

CONFERENCES ON THE MONTH OF FEBRUARY

List of the important conference related to digital marketing going to be held in the month of February.

Digital Summit Phoenix- Phoenix

Date: February 11-12

Field:  Digital Marketing

Location: Pheonix, Arizona

Price of Pass: US $355 – $995

About: It is a definitive digital marketing gathering. Here the top digital marketers and businessperson’s will be talking about digital marketing. The conference will have the speakers from top companies such as Nike, Microsoft, Airbnb, Cisco, Zapier and so on.

Source: Click Here

Mobile Growth Summit- San Francisco

Date: February 13- 14

Field: Mobile growth and optimization

Location: San Francisco, California

Price of Pass: It starts from the US $595 and extends till $1995, while you can even get group entries with $4,910 for 4 people and $5,595 for 5 people.

About: It is a 2-day Mobile growth and optimization program in San Francisco that will help mobile growth and brand marketing in different areas such as acquisition, engagement, monetization, and so on. All those things which will help you be a digital marketer using mobile.

Source: Click Here

Traffic and Conversion- San Diego

Date: February 25-27

Field: Generating traffic to a website.

Location: San Diego, California

Price of Pass: US $1,295 – $2,595

About: As it is a fact that digital marketing changes every month. Therefore, this conference is very important you can find 80+ speakers at this conference talking about new techniques and hack to get more traffic to the website.

Source: Click Here

Digital Summit Seattle

Date: February 26-27

Field:  Digital Marketing

Location: Seattle, Washington

Price of Pass: US $295- $995

About: Yet, another digital marketing summit this time in Seattle. You can find some amazing speakers from Facebook, Amazon, Pinterest, Snapchat and will get to know a lot more.

Source: Click Here

CONFERENCES ON THE MONTH OF MARCH

Below you can find the list of the important digital marketing conferences going to be held in the month of March.

Engage Conference- Portland

Date: March 2-8

Field: How to engage people to a website?

Location: Portland, Orlando

Price of Pass: US $579- $699

About: You can find some of the passionate search marketers in this conference in the country and will be sharing their ideas, techniques in this event.

Source: Click Here

LeadsCon- Las Vegas

Date: March 4-6

Field: Generating Leads

Location: Las Vegas, Nevada

Price of Pass: You first have to register then will get to know about the price details.

About: This is the world’s and biggest performance marketing conference. More than 2700 tickets have been booked till now you can gain the latest information and techniques from the top people of digital marketing.

Source: Click Here

Pubcon Florida

Date: May 5-7

Field: Full digital marketing

Location: Lauderdale, Florida

Price of Pass: US $299 – $1149

About: Here the audience will get to know a lot of new techniques in SEO, PPC, social media, Content development, local search, mobile, and video, from the top people of the sector.

Source: Click Here

SoundBoard- Athens

Date: March 21-22

Field: Online marketing

Location:  Athens, Greece

Price of Pass: US $225

About: Every year all the experts from companies like Google, Moz, Apple, Hubspot, Mailchimp collaborate at a place and give information about the new digital field.

Source: Click Here

Conversion CXL Live

Date: March 27-29

Field: Conversion Rate Optimization

Location: Austin, Texas

Price of Pass: US $1899

About: It is a 3-day optimization and experimentation program. You will get to know about more business challenges and the ideas that will help them to tackle it.

Source: Click Here

CONFERENCES ON THE MONTH OF APRIL

The complete list of the conferences related to digital marketing going to be held in the month of April.

eTail Connect- Miami

Date: April 1-3

Field: eCommerce

Location:  Miami, Florida

Price of Pass: You first have to register then will get to know about the price details.

About: The only invited to this summit are the B2B marketing executives to share their bonds and expertise. Will tell you more about e-commerce and can meet the senior business person.

Source: Click Here

Content Tech Summit- San Diego

Date: April 8-10

Field: Content Marketing

Location: San Diego, Calfornia

Price of Pass: US $1,099- $2,399

About: Content marketing experts, will give you deep insights into the technology, strategy to increase the marketing of the company. It’s is one of the biggest evolution in content marketing.

Source: Click Here

Search Con- Breckenridge

Date: April 11-12

Field: Digital Marketing

Location: Breckenridge, Colorado

Price of Pass: US $349 – $739

About: In order to face the challenges against the different scenarios in digital marketing, experts would address all their information and expertise.

Source: Click Here

Gartner Digital Marketing Conference

Date: April 29- May 1

Field: Digital marketing

Location: San Diego

Price of Pass: US $3,275- $3,950

About: This being different from other summits, doesn’t charge for the entrance. There are different people around you get on the stage and share their own personal experiences with the crowd.

Source: Click Here

CONFERENCES ON THE MONTH OF MAY

List of the famous digital marketing conference to be held in the month of May.

Next10x- Boston

Date: May 2

Field: Digital Marketing

Location: Boston, Massachuttes

Price of Pass: US $450- $695

About: This is a one-day event that would include founders who can share their own expertise. You can know more about digital marketing and new techniques.

Source: Click Here

Digimarcon East- New York

Date: May 9-10

Field: Digital Marketing

Location: New York

Price of Pass: US $197- $1297

About: A must visit, marketing conference for technologies. Not just a conference it is the biggest exhibition and hub for the top digital marketers.

Source: Click Here

Marketing Analytic Conference- Atlanta

Date: May 15-17

Field: Market Analytics

Location: Atlanta, Georgia

Price of Pass: You first have to register then will get to know about the price details.

About: A large conference for the well-established retailers for sharing their expertise. You will learn more about marketing analytics and improve your business.

Source: Click Here

Incite Brand Marketing Summit- San Francisco

Date: May 30-31

Field: Brand Marketing

Location: San Francisco, Calfornia

Price of Pass: US $1,545- $2,845

About: A digital marketing summit for all the senior leaders in the field of marketing. You can implement this in company marketing and can drive engagements.

Source: Click Here

CONFERENCES ON THE MONTH OF JUNE

Record of the major conference related to digital marketing going to be held in the month of June.

SMX Advanced- Seattle

Date: June 3-5

Field: SEO and SEM

Location: Seattle, Washington

Price of Pass: US $149- $3,495

About: An annually held conference that includes more than 100 professional speakers sharing their best practices related to SEO or search engine optimization, and SEM or search engine marketing.

Source: Click Here

Email Innovation Summit- Las Vegas

Date: June 18-19

Field: Email marketing

Location: Las Vegas, Nevada

Price of Pass:  US $697- $1,347

About: Personalization and customization updates for all the email marketing techniques and increase the branding and sales of the organization.

Source: Click Here

The definitive Digital Marketing gathering- Denver

Date: June 25-26

Field: Digital Marketing

Location: Denver, Colorado

Price of Pass:  US $195- $245 and $25 off for 3 group passes.

About: Another retail experience summit for all the retailers out there. This will provide you a full insight about the digital marketing and how to implement in the marketing.

Source: Click Here

CONFERENCES ON THE MONTH OF JULY

List of the important conference related to digital marketing going to be held in the month of July.

Moz Con- Seattle

Date: July 15-17

Field: SEO, growth marketing

Location: Seattle, Washington

Price of Pass:  US $200

About: A summit which would deal with all the digital marketing tactics including SEO, growth hacking, mobile marketing, content marketing. In Moz con, you get an amazing opportunity to connect with an industry specialist.

Source: Click Here

Digital Summit Philadelphia

Date: July 24-25

Field: Digital Marketing

Location: Philadelphia, Pennsylvania

Price of Pass: US $245- $995

About: Similar to the one conducted in Washington, this also deals with the best practices in Digital marketing.

Source: Click Here

CONFERENCES ON THE MONTH OF AUGUST

A complete record of the big digital marketing conferences going to be held in the month of August.

IMPACT Live- Hartford

Date: August 6-7

Field: Inbound Marketing

Location: Hartford, Connecticut

Price of Pass: US $450- $700

About: It is best for the inbound marketers and brand marketers to build the business.

Source: Click Here

eTail East- Boston

Date: October 17 – 18

Field: e-commerce

Location: Boston, Massachusetts

Price of Pass: US $999- $4,499

About: An expert summit on how to convert online traffic into sales and conversions.

Source: Click Here

CONFERENCES ON THE MONTH OF SEPTEMBER

Below you can see the digital marketing conference that is going to be held in the month of September

GlueX- Phoenix

Date: September 15-17

Field: Digital Marketing

Location: Phoenix, Arizona

Price of Pass: You have to register to know the price of passes.

About: Another personalization and customization in digital marketing going to be live in Phoenix.

Source: Click Here

Insight Marketing conference

Date: September 26

Field: Digital marketing

Location: Lancaster, PA

Price of Pass: US $95

Estimated Attendees: The best in the industry delivering speeches on digital marketing, with a lot of digital marketing experts speaking in the conference.

Source: Click Here

CONFERENCES ON THE MONTH OF OCTOBER

List of the important conference related to digital marketing going to be held in the month of October.

Digital Summit Charolette

Date: October 2-3

Field: Digital Marketing

Location: Charlotte, North Carolina

Price of Pass: US $245- $995

About: This summit will help you prepare for the future customer-facing business.Estimated Attendees: 3000

Source: Click Here

The transformation of Search Summit

Date: October 25

Field: digital marketing

Location: New York

Price of Pass: US $449- $1,195

About:  A great summit held in anticipation to support the e-commerce sector professionals. Estimated Attendees: 250 Estimated

Source: Click Here

CONFERENCES ON THE MONTH OF NOVEMBER

Below you can find the list of the important digital marketing conferences going to be held in the month of November.

State of Search

Date: November 5-6

Field: digital marketing and SEM association

Location: Dallas, Texas

Price of Pass: US $400- $700

About:  This is the biggest summit to be held in anticipation to support the digital marketing sector professionals. You can learn a lot from the actual practitioner and experts in the digital field.

Source: Click Here

Internet Summit Raleigh

Date: November 13-14

Field: digital marketing

Location: Raleigh, North Carolina

Price of Pass: You have register first to go through the pass price.

About: This summit is like a full combo you will get to know about digital marketing, email marketing, social media marketing, UX designs, content strategies and so on. So, don’t risk to miss it.

Source: Click Here

CONFERENCES ON THE MONTH OF DECEMBER

The end of the year December is also having a list of the important digital marketing conferences. So, buckle up your seat belts and start preparing to gain a lot of knowledge.

Digital Summit Dallas

Date: December 3-4

Field: digital marketing

Location: Dallas, Texas

Price of Pass: You have register first to go through the pass price.

About: This is an important summit in Dallas, where you can get to know about digital marketing, email marketing, social media marketing, UX designs, content strategies and so on. So, don’t risk to miss it.

Source: Click Here

Growth Marketing Conference

Date: December 10-11

Field: Growth marketing

Location: San Francisco, California

Price of Pass: US $807- $3007

About: Growth is important for any company that is online, and make it happen to know the right tricks and tips is much more important. This conference has all the big people from Growth marketing. So, book your tickets as soon as possible.

Source: Click Here

Facebook working to Merge the Social Media Apps?

Facebook working to Merge the Social Media Apps?

Social media has taken all the credits in keeping the people all over the world busy, either with the latest news, with friends and family.  There are several social media advantages to talk.

The social media examples include Facebook, Instagram, Messenger and many more. Whatever social media apps you are using right now, chat has become an integral and necessary part of everyone’s conversation.

Gone are the days to make a call to have a casual conversation with our friends or family. The importance of social media has become the everyday need to stay in contact and up to date about your current happenings on an hourly basis with our friends and family.

social media apps

However, people had lost trust in Facebook when the news broke out in the earlier September 2018 that, almost 50 million Facebook accounts are hacked. It was shocking that about 90 million people were sent notifications to reset their Facebook passwords. Due to a technical glitch from Facebook’s end, all the Facebook are hacked.

Social media advantages are many. If we use in a proper and controlled way, we can make most of it. Some of the significant social media advantages include:

  • connectivity
  • education
  • business
  • information and updates
  • promotion of business
  • awareness campaigns
  • interact with communities
  • to promote NGO services

Facebook working to Integrate the Social Media Apps?

Facebook earlier said that it would not merge with any other social media communication chat platforms. However, there is news that soon Facebook will soon integrate the Whatsapp, Instagram and messenger chats and social media examples.

According to the reports, New York Times, Zuckerberg plans to merge the social media app chat platforms to proclaim control over other social media app chat platforms, as Facebook is trying to impress its users and to get the trust back. The Facebook social network recently facing criticism for hacked accounts and leaked data.

As per reports, it means that :

“We want to build the best messaging experiences that we can, and people want to message to be fast, simple, reliable and private.”

” We are working on making more of our messaging products end-to-end encrypted and considering the ways to make it easy to reach friends and family across networks.”

All these social media apps will work as a separate stand-alone social media apps.  Social media apps likeWhatsApp, Instagram, and messenger keep the user information and data safe, whereas WhatsApp is end to end encrypted.

What are the pitfalls of  Facebook merging Facebook into Instagram, WhatsApp, and Messenger?

There are many social media advantages which keep us always connected to the world. In the same way, there are social media examples like Facebook, Instagram, WhatsApp, Twitter and many more to let us know the current happenings in and around the world.

As we all know that, Facebook Messenger and WhatsApp have the same parent now. However, these two applications will serve as two different social media platforms serving the same purpose. The underlying enigma of merging and also functioning as two separate applications are little confusing.

social media advantages

Further, the users will confuse it in future again that WhatsApp, Instagram, and Facebook Messenger will get into a single social media platform.

Social media advantages play a significant role in social media apps like Facebook, WhatsApp, Instagram, and Messenger. Facebook bought WhatsApp for a wobble amount of $19 million.

On the other hand, Facebook has also improved the quality of chatting experience, and even video calling has made the situation little skeptical.

All apps to have end-to-end encryption?

We cannot expect anything as of now; it was just a statement by him. The updates and changes are still in the early stages, and it may take some time for the actual process to take its shape. However, researchers say all this could take time and maybe early of 2020 we may have to see the updates.

The critical aspect here to note is, Zuckerberg wants to preserve the end to end encryption for all the social media apps and chat services. The end to end encryption is the most technically demanding move to progress.

importance of social media

The Dichotomy of Messaging

It is evident that Facebook is trying to gain lost trust among the large people by improving the quality of the Messenger and also Instagram. But, according to researchers, the average profits of WhatsApp is much more than the Messenger and Instagram.

Besides, according to a survey people even though the Messenger and WhatsApp have come together, people do not want to disown WhatsApp due to its user-friendly interface.

However, only WhatsApp is end to end encrypted. The other social media chat apps do not end to end encryption protected. The WhatsApp is the most used chat service all over the world.

What could be the reason for Integrating?

The possible reason for the integration could be the downfall of the social media giant Facebook. In recent times, Zuckerberg has faced a lot of criticism, for leaking the user data and personal information for the elections.

Also, the lawmakers and law regulators around the world have condemned the act of Facebook. Security is the primary reason for Facebook is trying to merge with the other social media chat platforms to gain its lost charm over time.

There are some social media examples where the private data is hacked, and no one knows the exact reason. Some issues do not get important clarification which leads to trust issues among the users.

End to end encryption is painful to implement correctly because of any lapse of the code in the schema; the whole program compromises. However, both WhatsApp and Messenger follow open source code protocol, but there are variations in the implementations.

However, the best option is integrating all the family apps under a single parent and has decided to start implementation around the last few months.

social media examples

How would the results be if Facebook merging happens?

If Facebook merges with the other social media chat apps, there is a possibility that Facebook still needs to struggle to make a mark.

On the other hand, WhatsApp needs a phone number to access the app. Facebook and Messenger collect all the true identities to access the account.

However, the essential revenue generates through Facebook. There are business groups who still rely on Facebook but not much for personal use.

However, WhatsApp is delighted of the end-to-end encryption which no one can read except for the sender and the recipient. On the other hand, Instagram and Messenger have no such protection for messages.

As part of merging benefit, Facebook has promised the end to end encryption.

How could Facebook benefit from such integration?

With strict privacy rules and regulations came to limelight with the hacking of user data. Again Facebook wants to win the assurance back and provide with the right security for messaging platforms. This privacy could be the next step most probably everyone is waiting.

By providing strong security is the way may be, it could overcome the defame and get ready for the coming challenges. Facebook should come up with new ideologies to improve the security features and unique ideas to generate more revenue through Facebook advertising and business.

However, the strategy is still suspense and has not disclosed by Facebook. Surely we can say, something big might happen, and it would get back on track very soon with messaging services.

Conclusion:

To merge Facebook with social media apps would be a big thing. But till then we have to wait and see if it introduces an end to end encryption.

The million dollar question would be will Messenger, and Instagram follows privacy suit after merging. Before going ahead with the bold move, Facebook should clarify this issue.

Feel free to write us or comment on the article.

Quick Guide To LinkedIn Ads And LinkedIn Ad Campaign

Quick Guide To LinkedIn Ads And LinkedIn Ad Campaign

LinkedIn Ads is a developing platform for Advertising. You heard of Facebook, Twitter for the Advertising purpose. It is a great choice to advertise on LinkedIn text ads and LinkedIn Ad campaign for your business growth. LinkedIn text ads play a crucial role in determining the level of advertising. Also, we will discuss how to set up LinkedIn ads campaign manager for your advertisements or commercials for the growth of your company or organization.

Furthermore, LinkedIn is a social network site specially designed for business and is so far the best place to professionally get in touch with all the similar profiles, improve your business through advertising, job posting, search for a specific skill set people, industry information and much more.

linkedIn

What are LinkedIn Text Ads?

LinkedIn text ads are the fastest growing trend in LinkedIn Ads methods. However, LinkedIn text ads are involuntary in nature, self-service kind of ads where you can easily create, edit and manage the text ads.

LinkedIn text ads can optimize your LinkedIn  Ad campaign and campaign budget. You can quickly achieve your desired results if these LinkedIn text ads are appropriately planned and executed. In addition, Social branding is easy through these LinkedIn text ads.

How to target audience on LinkedIn?

Targeting audience on LinkedIn is used for different purposes. If you are running an organization and wish to look for managers, you should be specific to what managers you are seeking.  Thus, this targeting audience on LinkedIn text ads is one kind of search tool where you can search for the required skill or possible constraint.

It is a way to search and find the right expertise through the job role. This way, you can also know a person’s skill set, salary scale, and many such aspects.

How much does it cost to post an Ad on LinkedIn?

The LinkedIn job post cost per day is about 1.3 times of your daily pay per click (PPC) budget. For example, if you set a budget daily of $100, there are chances that it will cost roughly $130 per day.

However, with many CPC ads, it majorly depends on the target audience scale and also the competition. Consequently, the CPC ads will cost around $2 and will go up to $5 per click.

How do I pay for LinkedIn Ads?

Well, talking straight about paying to LinkedIn ads is through your credit card as we all know that LinkedIn text ads work through auctions and bidding.

You can choose your pricing levels, typically from either CPC or CPM. However, you can set your budget, control your budgets, bids, and schedule whenever you are willing.

How to optimize LinkedIn Ads?

LinkedIn Ads optimize the text ads and lessen the work pressure thereby increasing the profits. Again, there are some optimization practices which you implement will surely drive a large target audience and also LinkedIn ad campaigns. Some basic tips include:

  • create great content.
  • Include all the relevant content.
  • Add images
  • Use neutral and classy colors background.
  • Use call to action (CTA) phrases for easy understanding.
  • competitive bidding

How do LinkedIn Ads work?

LinkedIn purely works on the concept of cost per click(CPC). After you successfully create a LinkedIn Text Ad and a LinkedIn Ad campaign, you can choose the bidding options depending on your budget. likewise, there is some bidding competition available for the same kind of product, and then your bid level is also high. Similarly, LinkedIn is all in one advertising platform which will fetch great results when followed regularly.

How to create a LinkedIn Ad Campaign?

After discussion of fundamental topics, let us go little further and see about Linkedin Ad Campaign. As a result, you will have to create a Linkedin Account, know your primary audience.

  • To start with LinkedIn Ad Campaign, you should first
  • create a LinkedIn Account.
  • Understand the audience.
  • Copy of Ad.
  • You can add video. However, it is optional.

On  Linkedin Ad page, login page, see for the option “get started,” this will further lead to two types of options “create an ad” and “sponsor an update” and then click on “create an Ad.”

To brief about a sponsored update, it is a method of where you get a direct message to your home feed.

1. Create a LinkedIn Text Ad:

To create an Ad, you should fill in the details mentioned in the tabs. The name the campaign so that you will create a campaign name to further go ahead with the ad creating. Some of the attributes you should watch out are:

Campaign name:

In this tab, mention the name of the campaign to display the LinkedIn text ads. You can name appropriate name according to your website or services you offer.

text ad

Language:

You should select your preferred language over here. Word is upon your interest. However, you cannot get the translated version of your ads.

Media Type:

Under this section, select the basic version of media type. An advertise of the traditional or general format is chosen here. However, if you include a video, make sure to add a play button on the specific image you wish to keep.

LinkedIn Ad destination:

Under, ad variation, you will find the option Ad destination. Ad variation is the place where the ad destination decides. You can link the ad either to a LinkedIn profile page or an external URL. If you target more traffic to your website, then it is a must to include the external URL.

Therefore, if you want to measure the user engagement rate and the quality of the traffic of your website, then the external link is provided.

LinkedIn Ad design:

LinkedIn is a bit limited. So, you have to take care that the headlines and descriptions will not exceed the limit. Therefore, the headline character limit is 25, and the report is limited to 75 characters which of two lines maximum. To edit ads, you will find a preview on the right side. You can see the ad preview and can make the necessary changes. You can change even the images if needed.

LinkedIn Ad variations:

You can create many changes in a LinkedIn ad. For an ad, you can choose an external URL or a LinkedIn text page. The cost of the ad depends on the traffic you want for a page. LinkedIn text ads do not rely on the location of yourself.

text ad

If the audience is not actively looking for your ad, then you can push the LinkedIn text ad page. Eye catchy headlines or question-based headlines will draw more attendance.

2. To Target LinkedIn Text Ads:

After, you create your ads, its time for targeting the same. The target options for LinkedIn text ad is a similar way to Facebook and Twitter. In LinkedIn text ad, you can search through the job title, skills, interests, employer, and company.

However, you can target the audience depending on the group name, gender and also age. Consequently,  in LinkedIn ad audience size is directly proportional to profits.

Therefore, if you feel your audience size is getting small, then you can take LinkedIn suggestions as settings to improve the target audience.

However, in the campaign manager, you can select the options and create the campaign button. Moreover, there are different types of the LinkedIn Ad campaign. There is a sponsored content, sponsored Inmail and text ads.

ad campaign

Sponsored content:

Equally important, sponsored content is the traditional way of advertising that usually appears on the LinkedIn feed page. You can drive new followers to a company based content. Some of the essential tips to take care while choosing sponsored content are:

  • learn more facts about sponsored content
  • You can use good content and vibrant images in the feed
  • Optimize the campaigns in real time.
  • Sponsored content uses on all devices like desktop, smartphones, and laptops.

sponsored Inmail:

On the other hand, sponsored Inmail is a unique ad format which allows you to give relevant data, personalized data through this campaign. The vital points on sponsored Inmail include:

  • You can reach the target audience on mobiles and desktop
  • conversations through personalized messages.
  • Reverberate with the target audience.
  • Learn more about sponsored Inmail.

LinkedIn text ads:

However, LinkedIn text ads is a budget-friendly option you can utilize. Also, LinkedIn text ad targets hugely. To select a language option, keep in mind that LinkedIn cannot translate the language. You can choose languages including Spanish, French, and German.

The LinkedIn text ad is pay per click (PPC) or cost per impression (CPM). Using LinkedIn text ads, you can have the advantage of the:

  • More information about LinkedIn text ads.
  • Pay for the ads that get clicked and works.
  • you can easily create ads and launch a LinkedIn ad campaign

3.Set Budget:

Similarly, coming to the budget, LinkedIn allows you a daily budget for $10. However, for best results make a budget for at least 100 clicks per day.  Plan your audience, so that every click is worth the money. LinkedIn text Ad generally works for a targeted audience.

4. Submit Ad:

Submit Ad is the final step in the to launch the LinkedIn ad campaign. In fact, one of the key features of LinkedIn is it will manually evaluate all the ads. However, your LinkedIn text ad will not be online before it goes through a review process.

Conclusion:

Therefore, following these simple LinkedIn text ad creations, and LinkedIn ad campaign, you can easily advertise your goals on LinkedIn successfully.

Hope this article has given you some idea on LinkedIn Ads, LinkedIn text ads and LinkedIn Ad campaigns. Therefore, when it comes to spending a limited amount, LinkedIn has many options.

If you want to add some more interesting facts on LinkedIn Ads, feel free to write to us, and we will update here.

The Future Of Voice Search Technology That Leads The Market

The Future Of Voice Search Technology That Leads The Market

Voice Search has become the latest searching pattern. These days people want to search anything on the internet without wasting much time.  Here, we will discuss details about Voice Search and the future of the Voice Search technology. Voice Search is becoming very popular due to its easy access.

Similarly, due to increased usage of Voice Search, the future of the Voice Search technology seems very promising and is here to stay and make a mark in the Voice Search trends. Voice Search is a method of searching, which allows the users to search the Web using spoken voice stipulation than typing.

What is Voice Search?

voice search

Voice search is a way of searching the internet through the voice command. Hence, Voice search allows you to ask a question to find the relevant answers through the voice command.

For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive, and are called open-domain question answering systems.

In a broader scale, voice search includes open-domain keyword queries on any searched information on the Internet. If we put in an example Google Voice Search, Cortana, Siri and Amazon Echo are voice-based systems and are interactive; such methods are called open-domain question answering systems.

However, it often involves several rounds of interaction that allows a system to ask for elucidation. To make it more precise, this is nothing but a  dialog system where you will ask for a query, and it will search for the answer. Voice search is a method of searching, which allows the users to search the Web using spoken voice commands than typing. 

How to use Voice Search?

There are three simple steps to activate voice search. It makes our task uncomplicated when used on a laptop, smartphones and any smart devices which are connected to the internet. The three methods to enable voice search are:

  • Click on the voice command icon
  • Call out the name of the virtual assistant.
  • Click on the home button or gesture on an interface.
  • Activate the virtual assistant

voice search

The examples of virtual assistants of voice search are Apple, Google, and Amazon.

  1. If you opt an Apple, then it is: Hey, Siri
  2. When you use a Google, then it is: OK, Google
  3. In case you work on Amazon, then it is: Hey, Alexa
  4. While using Cortana, then it is: Hey, Cortana.

What are the Benefits of voice search?

With voice search technology, users find it unambiguous because of its natural and mess-free search patterns. Any age group can utilize the voice search and can get the most refined results. Some of the voice search benefits include:

  • Searching with voice search is fast.
  • Quick image search
  • Easy to voice search than typing search.
  • Smart search on your apps
  • Simple to use
  • Accurate recognition of queries
  • It is Simple to use.

How to turn on Voice Search?

Voice search, is a speech recognition technology where you use your voice to search for the inquiry on the Internet. According to a study, mostly by the year 2020, over 50 percent of people use voice search. To turn on your Android, follow these simple steps.

  1. First of all, open the Google app.
  2. Towards left corner of the page, touch/press the Menu icon. Tap ‘Settings’ > ‘Voice’ > ‘OK Google’ once it detects you can go ahead.
  3. You can choose when your smartphone to listen when you say ‘Ok Google.’

How to turn on “Ok Google”?

You can use voice search for a simple search, to get route directions, or a simple reminder and many more. For example, you can ask ‘Ok Google, will it rain tomorrow?’. In the same way, in other devices, you can ask, ‘Hey Google, will it rain tomorrow? Do I need an umbrella?’. To start using ‘Ok Google,’ first of all,

  1. launch the Google app and open ‘Settings’ > ‘Ok Google’ detection screen.
  2. After that toggle from any screen and ‘Turn on’ the ‘always listening mode’ from the Google app.
  3. Then you will be prompted to say, ‘Ok Google’ three times.
  4. Now the app detects your voice and is all set to rock.

 How to download Voice Search app?

Google Voice Search is a Google product that allows users to use ‘Google Search’ by speaking on a smartphone, laptop or any other smart devices to ask a specific question they need to know. You can download voice search app, enjoy the voice search.

What is Voice search apk?

To download voice search apk, this is the latest voice search app to search your queries through voice. All the crashes solve in this version. Voice search apk is fully customizable.

What is youtube Voice Search?

We all know that youtube is a hot cake in searching trend. Many people prefer youtube search because of its natural and understandable results. You can see the latest or trending videos on any domain by simple voice. However, you need to get updated to the newest version, and you enjoy the youtube video search to the fullest.

How does Voice Search work?

Isn’t it interesting to know, Voice search is very much similar to the functioning of the brain. To put in simple words, using cloud processing power, Google can analyze a ton of patterns. In case of voice searches, these are called spectrograms.

Therefore, Google can use models and use the same to predict new trends, very much like the neurons in the brain would reconnect for further instructions or tasks.

However, there are layers in processing speech. First of all, Google tries to understand the consonants and the vowels. This the necessary step and the first layer.

Next, Google voice search make intelligent network about the words and then further goes to high level. Today, a neural algorithm started taking place in voice search and also imaging software has made a popular trend.

What is Voice Search Statistics?

Well, to put in exact numbers, it is difficult to come up in precise figures on how many Voice based searches are used. There is no such information provided by Google.

But we can say that voice searches replace the general trend of typing in search tabs. This trend is expected to increase in coming years. According to the report Internet Trends report in 2016, voice searches have raised enormously between 2008 and 2016.

Furthermore, according to Location World, 40 percent of adults use voice search results. However, the predictions by ComScore say that more than 50 percent of searches will be voice-based searches by the year 2020.

  • Gartner predicts that 30% of all the searches will be taken by the year 2020.
  • NRP and Edison Research, says that at least one in five owns a smart speaker in America.
  • Almost 20 percent of Americans use voice search according to ComScore.
  • Emarketer shows that in the year 2017 alone, almost nearly 30 percent of people have used Google voice search.

What is the market Growth Statistics for Voice Search Devices?

There is a tremendous increase in the voice search in the year 2018. redefining the search techniques, the leading companies are coming up with the best voice search devices to make even more straightforward.

  • Apple, Google, Xiaomi, Amazon, and others shipped 16.8 million units in Quater1 of 2018 as per Canalys report.
  • The global market for voice search devices grew 187% in the Quater2 of 2018 as per Canalys.
  • Google has sold 5.4 Million Google Home models so far in 2018 according to Canalys.
  • Amazon had sold 4.1 Million Echo devices by Quater2, 2018 as per Canalys.
  • Xiaomi’ s Mini AI speaker sales were up 228% in 2018 according to Canalys
  • By 2024, the global voice smart speaker market could be worth $30 billions or above.

What are the trends in Voice Search?

The voice search is on the top-notch searching patterns and will take over the traditional search type. The voice search trends are here to stay, and it will be challenging to adapt to the changes to remain in the marketing, and the businesses should adopt these new voice search trends to face the competition in the industry. Let us go through some of the voice search trends are:

AI and machine learning:

The increasing demand and dominance of AI devices and machine learning will also force the changes to search algorithms, to process machine learning. Google should uprise the changes to its algorithm accordingly.

Advancements in Artificial Intelligence (AI) and Machine Learning are making a substantial impact on the way how to interact with the smart devices and also the internet.

The more exciting part is that when RankBrain encounters a phrase for the first time, it prepares a hypothesis to the search word and gives an apt answer. Therefore, this ability to think like similar way as the human brain makes AI devices such as RankBrain more effective.

Local Search:

It is a known fact that consumers, research the products they want to use or try will check for the reviews online. Almost 70 percent of the consumers’ research about the website and the services and the products before itself before buying online.

Recent studies show that local search among the voice search is on the high rise. Last year itself there was an increase of 58 percent of consumers have found the local business through voice search. Now, local is new global

If we take an example, Google searches for “near me” had tremendously increased last year. We can now see the same ads on television also. Moreover, there is a rise in smartphone usage and smartphone searches too. The main advantage of using local searches is all the nearby local areas is highlighted in the search results.

Voice Search Mobility:

Consequently,  voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology. Google has a 95% accuracy rate when the spoken correctly in English.

Moreover, Google voice search on smartphones is available in over 60 languages. It is not that long that in 2016 itself, 20 percent of searches are done through voice search.

Voice Search Optimization:

Voice Search Trends are used to Optimize the voice searches for Alexa, Siri, Google, and Cortana.  However, with these virtual assistants continue to grow, so is the competition.

Moreover, using natural language with direct answers to specific questions is critical. Therefore, the schema markup and rich snippets keep queries and responses in the context that is better understood by search engines.

Voice search is for local searches or informal quizzing; it has become essential for merchants to have the Google store in proper up-to-date information. Hence, the domain authority and traditional search rankings play a crucial role in the appearance of search results. Here, local SEO optimization will come into the picture.

What is the future scope of Voice Search Technology?

Now, the biggest question is, the future scope of voice search or voice search technology sustains in the search patterns techniques. There is still a lot of voice search technology predictions that will take the marketing industry and business to the next level. Implementing these voice search technology gives the best bet to improve the visibility of your website.

Personalized Responses:

We can’t deny the fact that the users want to feel personalized and have the best experience whenever they interact with the technology or a website. Personalized responses are on high demand right now, and you cannot ignore this need of the consumers.

If you are going to adopt this developing voice search technology, make sure you will provide the space and ease the customers want, and also the personalized touch.

Eventually, Google Assistant has already in the competition and seems to have clearly understood the context and the stack of the questions that come up. Since last year, it has improved to a great extent and is the most favorite of many consumers.

For example, users ask on google home “What is the weather today?” and then ask “will it rain?”, Now the google can know and guess the next question the users will be most likely to ask is about the location. So, here the google gets ready with the answer.

However, Alexa cannot understand the context to this extent as Google. Hence, Google uses more of personalized touch and can do better at guessing the next question.

Alexa relies on custom-built skills and protocols whereas the Google Assistant can understand specific user requests and can further personalize the response.

Ahead of smartphones:

In the next coming years, voice search is not limited only to laptops, home devices or smartphones. According to Steve Rabuchin, VP of Amazon Alexa says, the vision is that customers should retrieve Alexa under all environments

Eventually, which means that the customers may be able to talk to cars, lights, lamps, refrigerators, and all smart devices if you are even outside of the house.

However, one thing that the program developers should keep in mind is consistent user experience. Apart from addressing the sophisticated capabilities of all devices, it is also essential to direct the user needs and concerns in the coming years. Programmers should think ahead of smartphones.

Voice Search Notifications:

While talking about smartphone usage, voices search raises a new scope for the future of voice search technology. Developers should make sure that the voice search has better engagement time and also smooth usage.

Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notifications feature allows Alexa to indicate that there is some new content, such as shopping updates, upcoming offers, shopping festival details, and many such updates. These voice search notifications will no doubt become the latest trend in the coming years.

Security is the main focus:

As this is the start of the voice search technology, many major setback trends are to see. The companies will have to start spending the amount on the security to interact with their customers. Adding voice search will enhance the user experience and makes the work dull.

security

However, voice payments will become secured to make voice payments. Another next challenging task is to provide high security and privacy. Make sure to keep the consumers’ information safe and private on all circumstances.

In 2019, voice search and voice search technology are not only about just saying but how you are telling the context matters. Security should be the main focus for these voice search technology.

Conclusion:

There is no doubt that the voice search in the year 2019 will reveal the future of voice search technology. Voice search technology will be a milestone for the searching techniques. However, it takes time for a transition but prepares for its growth.

Therefore, by understanding linguistics importance and paying close attention to smart device usage and advertising, we can surely gain insights to improve online marketing strategy. If you want to promote your business right away, then this is the time you should start making considerations to voice search and SEO as these two are big things as of today.