If you’ve been following the trends lately, then you’d know what kind of a response digital marketing field is having in the world of internet, that’s how important digital marketing jobs are. It has become the key job role for almost all the industries we see around. Starting from small-scale industries to the large-scale industries, the importance of this field is beyond our understanding. With an increase in demand, the job requirement in this field has taken a hike and doesn’t seem to get down in a while. In this case, let me acquaint you with some of the job roles under this field.
1. Digital Marketing Manager:
A digital marketing manager is a person who plans and runs the campaigns for the company. They strategize different aspects and make sure that the marketing goals are met. The Digital marketing manager needs to have a sound knowledge of the marketing techniques. They should have had a good experience being a marketing executive. Understanding the audience needs enough experience and idea on how they’d react to certain circumstances and situations. Then act accordingly by using the manpower of their executives.
A digital marketing manager needs to understand his niche, plan according to it. Then organize and then guide his executives in the right direction. The manager is responsible for the activities of their executives. Hence, a good idea on the potential of the executives should be known to the manager. Calling up for meetings, sharing the ideas and building relationships come under the roles of a digital marketing manager.
Apart from this, the manager has to maintain the plan for the company’s website. Then, the manager should be able to understand the needs of the website and observe the traffic influx. A proper strategy needs to be implemented in regard to the traffic statistics and new things should be tried to understand how the audience responds to the same.
2. Digital Marketing Executive:
A digital marketing executive is the one who has to run all the campaigns and also implement the plans as requested by the manager. This usually is in a form of a team where the executives are put together by the manager and they have to do the assigned work. The executives are required to do the error and cost-cutting whenever there’s an opportunity. They are advised to approach their manager before any implementation of ideas. They need to work on SEO of the website pages and make sure that the site is ranking higher on Google. Edit and post content, videos, podcasts, and audio content on online site and take proper measures to have it reached to multiple areas.
3. Search Engine Optimizer – SEO Executive:
Search engine optimizations, as you all know is a set of techniques implemented in order to rank yourself higher on Google and to attract a large audience all at once. There is a tremendous need for Search Engine Optimizer in today’s world where everything runs on digital marketing. Hence, one needs to be aware of all the techniques in SEO before applying for this role. As much as this could build the morale of the employee, similarly, it could break them apart if not properly executed.
4. Social Media Marketing Expert:
One other important role in the field of digital marketing is SMM expert. We all know the value that the social media holds these days. It can make even a person living in remote areas an overnight star. That’s the kind of impact social media has on us these days. Hence, this has also become one of the easiest of the easiest ways to attract a large amount of traffic. So when you share something from your blog to the multiple social media sites, it gets a huge amount of popularity, but the only thing to consider is that the content is worth the fame and you have enough followers.
So in order to maintain a good brand value among the customers, one needs to have a very happening social media connection in order to spread the word. That’s where an SMM expert comes into the picture. They start publicizing and gaining followers on different social media platforms and in the end, the create a brand value for the company. When in need, these contacts can be contacted for any marketing purpose and which eventually leads to the conversions.
5. Content Writer:
A content writer is the one who writes all the blog posts for the websites. These blog posts are very essential as they attract the business prospects towards them. It also shows the kind of exposure that particular company has towards its field. A content writer needs to manage the contents of the blog, edit the previous blogs, attach particular images. They also need to have some good knowledge of SEO(Search Engine Optimization).
Apart from these traits, a content writer should be able to understand what kind of content would reach the audience. The writer should not only be proficient in grammar but also be able to build a connection with the reader. Understanding the audience, what kind of questions he/she might ask and how will they take it etc. should be the kind of thinking a content reader needs to possess. They need to build a loyal relationship and a connection with the reader.
6. Content Marketing Manager:
A content marketing manager is the one who decides a particular strategy. This is done with respect to the circumstances and conveys the same to the content writer. This person should be able to brainstorm ideas and understand the whole scenario of the contents being published. So this keeps the contents up to date and trendy. This role should possess a great skill of awareness. One should be acquainted with all those things that would be intriguing to the reader. A sound knowledge of SEO should be present and should have experience in attracting different clients to the business.
7. Search Engine Marketing Specialist:
This is another, almost similar role of an SEO executive. This role isn’t common everywhere rather than in organizations that have a huge base and a big department for their marketing needs. Though the scope of the job is quite short, still a great amount of investment is made for this job. The reason is that you know the kind of a reputation a search engine holds in the world of marketing. A search engine is a basis through which the viewers visit the site. Enough exposure in this area would not only drive the traffic to the company but would also lead to a good amount of conversion.
8. Inbound Marketing Manager:
An Inbound Marketing Manager is responsible for attracting traffic, and the potential customers. In the end these visitors turn into business leads. This is how an inbound marketing manager is essential for a firm. They should be able to manage and build contents like blog posts, webinars, whitepapers, infographics, reports that attracts the viewers. Optimize lead nurturing process and marketing automation through different and appropriate tools for the website. Not just that, an inbound marketing manager has a privilege to put all the new ideas on the table. Through this growth of prospects can be observed.
9. Conversion Rate Optimizer:
This is one of the main job roles to exist, in terms of understanding the prospects. The prospects can be of numerous types. Hence, understanding them is never an easy job. These prospects are to be understood by the number of viewers of website turning into the clients or customers. In case there’s an e-commerce business, a conversion rate is determined by the number of visits by that person. Also by all the purchases made by that particular person in a certain duration. Hence content rate optimizer has a grand role to lay when it comes to converting the audience into leads.
10. Analytics Manager:
This is one another role that’s similar to the previous role explained. This has a great impact on understanding the viewers that come into your blog. Though this doesn’t only deal with the prospect analysis, but also about the all other people that visit the website. They can be understood by an analysis made on several factors like viewership, attendance. Also the time they spend on the blogs, where do they navigate and other such factors. Hence this has a great role to play as well in its own field.
So these are the different job roles available for a daily researcher of jobs in the field of digital marketing. Though digital marketing seems to be a small area it has a wide growth in the industry. Experts say that digital marketing is the next big thing in the world of internet. It’s going to rule over all the businesses too. Almost every business is going to grow itself with a digital marketing team on its side.
If you’re looking for a digital marketing job in Visakhapatnam, then you can go to this page.
If you’d like to have a business with us, then visit here.
For further information on this about the skills and opportunities related to this, do visit this site.
Social media has taken the world of internet by storm. In the world of digital marketing, there’s no doubt social media is on a roll. Just the way people you’re connected with on social media are mostly aware of your whereabouts and what have you been up to, the same way the branding companies have a good eye on your preferences and choice of selection. This makes their task of finding the right audience much easier and precise.
How Social Media will help to promote your Branding?
Do you know? Branding companies have a way of gathering its customers by looking into their age and other personal information? That is how they find their target audience and increase their productivity of advertisements. So let’s just get deep into this and understand what can be potential social platforms that could play a huge role in marketing.
Instagram:
Yes, it’s not Facebook and there’s a good reason why Instagram has taken this place. Ever wonder why? Instagram, in such short time, is able to rule over the social media world and the stories are a big hit than it was ever on Snapchat? It’s because of its reach towards customers in terms of marketing. People around the world dedicate ample of their time in watching videos and posts on Instagram and which eventually helps the brands with their marketing.
Apart from visiting your favourite Insta celebrities for their way of grabbing your attention, have you ever observed they endorse products using their publicity? Yes, brands pay massive bucks for the same. Wondering why branding companies are behind these rising stars? It’s that they don’t need to pay them as much as they need to for celebrities. This helps them reach a vivid range of customers without spending much. Hence they make it a job of attracting their followers and simultaneously earning on the other side. Not just through posts but with the introduction of Live-Videos, it has become much easier for these stars to make a frequent endorsement and the best part? It doesn’t stay forever on their page which most of the stars prefer.
The main reason why Instagram is top on this celebrity marketing list is, that it’s mostly used by age group of 16 to 24 years old, which is about 41% of the total users of Instagram. This is the age group which is mostly influenced by the advertisements. This probably is an age when people follow their idols in everything they can. They don’t have a very good sense of awareness about how the world works which leads them to be attracted to these products.
Facebook:
Well, you might have expected this to be first but yeah, this has been pretty close to Instagram in terms of social media marketing. Facebook is first in terms of reaching people. Almost every person in a developed or developing country has a facebook account, exactly where the branding companies put their concentration completely upon. Facebook has a way of attracting the brands to endorse their advertisement through celebrities or videos. That’s because Facebook has a better data collection when compared to other media platforms. Facebook helps the brand to reach their potential target customers, by helping them with the information on age and likes
Twitter:
From presidents to pizza hut, everyone has their share of Twitter fame. Twitter is an easy to use and day by day upgrading site which modifies according to the user’s feasibility. There are over 330 million active users, who not only share their ideas and thoughts but also tell their preferences of brands and products which gives twitter enough information to attract branding advertisements. You can now share branding videos, images and events that wasn’t possible earlier. If you need a brand promotion, use Twitter to tweet some good ideas and thoughts and this might reach out on a global level making it easier for the marketing of our brand.
Brands that maintain an active account and engage with their target audience enjoy much higher visibility on the web. You can spread a word about your new products in no time and have a wide reach of customers just with a few tweets. The same thing isn’t as easier as it sounds on other social media platforms. The key is to switch up the quality of content by sharing posts from other users. Then you respond to your target audience. Always use relevant hashtags for your posts. This will attract the attention of the users already interested in the niche.
Youtube:
Do I even need to tell you anything about this? I don’t think anyone is really oblivious to the kind of annoying ads that YouTube posts, just before the beginning of a good video. It might be annoying but this marketing technique is usually the best one! Why? Because the Television advertisements are something you can ignore by changing channels, but here, you need to stick in front of the screen until the video appears. Youtube has some billions of videos that might take you ages to watch, so youtube is never going to out of date until something huge comes up. So this is a kind of market that brand investors are always going to be interested in.
Going by the trend even Facebook has started putting up ads in between the videos. But the only difference is facebook videos never gets even one-tenth times the YouTube videos. Which puts YouTube on top in terms of as between the videos.
So, these are the social media platforms one needs to look out for, if they would like to establish themselves in the world of business through marketing. As marketing is the heart and soul of recognition of any particular brand, marketing is the only way of reaching out to billions, no matter how famous the product is. Marketing will help garner a farther range of customers any day.
Well, to begin with, I’d like to tell there’s always a reason why I chose my words the way I do. There’s a pretty good reason why I used the word millennials. It’s because people in that age gap has been ruling over every social media. Whether if it is Instagram or Facebook or Snapchat, you name it. This makes them stay longer hours over the phone and that’s where the right companies make the most of!
Credits: comScore
Mobile marketing is a big thing because it’s something that one can’t get easily rid of. So when you see an ad on tv, you can just skip the channel or go, do something else. But on a mobile phone, it’s like you’re stuck to it. You hold them with both your hands and enthusiastically watch whatever you wanted to. A few seconds of ads wouldn’t make you skip to some other app. So, you tend to stick with the same application! That makes mobile marketing one of the most efficient one.
So, what are the different types of mobile marketing that we usually see around?
SMS Marketing:
Well, I don’t think anyone is alien to this kind of marketing. Every mobile user is familiar with all those annoying texts we get. Sometimes they cross the line and set multiple texts that we can’t really take. But what do we do? We still read all those messages in fear of missing out on some important messages. Haha! that’s a win for the advertisers and that’s how SMS marketing is still a big thing in the marketing industry. According to a survey, about 68% of the major companies still think that SMS marketing is a huge boon for the marketing of any company. It’s also an easier mode of communication between a company and its customers. So yeah, it’s here to stay!
MMS Marketing:
Well, this kind of marketing is quite popular in the western and north Asian countries but not really in countries like India. Does that make it any less important? Nope! It’s still as important as advertising on websites for multiple companies. Marketing through image, videos and audio is better than a text any day, so would you really expect brands to stop utilizing this easy to access and straight to the customer feature? A strict no! So this is one of the great ways of brands to endorse their new features and updates.
Advertisements on applications:
One more annoying thing in our daily lives but still can we resist? Almost 80% of the applications are filled with such kind of advertisements. Sometimes they block the work you’ve been doing and sometimes they don’t. These are usually found in the applications where you’re not asked to paid or if you’re using a free version of the application. It’s a way for developers to encash and get a good ROI(Return On Investment).
Advertisements on games:
Have you ever played a game on your mobile phones and once you finish a level or your character gets killed somewhere and suddenly an advertisement pops up! It takes about a minute or less of time but feels like ages. In that boring moment, all you could do is wait for the advertisement to finish. That is when they catch your eye and make you download the application.
QR codes:
You must have been to inox or PVR. If you have, you must have noticed some black and white rectangle boxes in the front of your seat. It’s the QR code. It’s an easy way for someone to visit a website and make a purchase. This feature is essential as one can’t go on typing the whole link.
Proximity-based Marketing:
The balance messages you get or momentary telecommunication ads you get as a pop up on your phone, come under this kind of marketing! These are not as annoying, as they don’t stay on your screen for long but yeah they could pop up while you’re in the middle of something important. Hence, these kinds of advertisements are not fondly encouraged.
Voice Mail:
This again isn’t found often in Indian marketing but western countries get a handful of these. To be honest I’ve never experienced one of these but in my knowledge, reading from other sources I’ve come to understand that this can get annoying but still is quite productive for the advertising companies.
Telephonic Marketing:
Remember a few years ago when the advertising companies had the similar number as that of any phone number in India. Those were one irritating time in the field of telephonic marketing. You expect someone to call in order to talk something important and all of a sudden all you get is a call from a customer marketing executive. Since then the rules have changed and the marketing agencies had to stick to a certain pattern of numbers that could be easily figured out by the customers and would refuse to pick up or just cut the call.
What are its benefits?
These days a large fraction of the population has been accessing the contents over the internet through mobile phones. The portability helps us in using the internet anywhere and anytime. Increasing number mobile users lead to an increase of usage of internet and other contact modes. This eventually leads to the hike in Mobile marketing. Here are some reasons that would explain the importance of mobile marketing in these days:
1. On the go services:
People love to do things that are done in no time. They often look for service providers who could meet their needs and help them fulfil their requirements. A company can contact a user via mobile marketing techniques. Even a customer can easily send his/her feedback instantly.
2. Mobile is an undetachable part of us:
The only thing that we hold with us all the time is our mobile phone. For every little thing, the first thing you take out of your pockets is your mobile phone.
3. Your contact details are used by the stores:
Multiple stores that you might visit on a daily basis. They tend to use your mobile phone details to make sure they’re connected with you. This increases the customer brand relationship too.
4. Mobile search index is a primary choice of rankings:
Google makes website search engine rankings based on the mobile searches. More than the system based search results, mobile-based are preferred. This makes sure the users get a better view on both the kind of devices.
5. Importance of Mobile advertisement
Advertising on mobile sites or directly to mobile seems more effective in marketing.
Bottomline:
So I guess this is quite enough why mobile marketing is still the most burning way of marketing and is going to hold its fire on for quite some time!
Have you ever noticed how known it is to everyone about the FIFA world cup? Just 4 years ago, in the 2014 world cup, not all the fans had an idea when these matches are being held. But today, everyone knows about FIFA 2018 World cup. How? That’s the magic of Digital Marketing. It makes you aware of all your surroundings and helps the sponsors receive their money’s worth.
These days all of us are on some or the other social networking sites. As we swipe down the newsfeed or other social media walls, it takes a little time being acquainted with all the new things happening around. Social media is full of images and images are easily understandable and attracts the reader’s minds. Hence, people prefer going through social media rather than reading a whole article. So let’s not delay anymore and get into the different ways how big companies are expanding their market reach through digital marketing.
There are multiple ways in which FIFA managed to expand their reach. Calling out for different techniques, listening out to every single idea, FIFA managed to name itself among one of the biggest names for branding. It’s not just the marketing, but also the kind of craze football and FIFA world cup has had over the years, lead to this. Let’s look at a few different ways in which the hosts managed to get their attention on every mind.
1. Through fan events:
These days almost every other promotional technique is implementing these, as this is the most possible viral content anyone could ever deliver/ The competitive spirit helps them have a great reach throughout. The one common trait in every human is that they love competitions, some take it lightly whereas some take it very seriously and have themselves indulged in these activities for hours and hours, just to triumph over someone else. This is the opportunity for the marketing side to get a grip on the audience and spread their brand name. Let’s see a few of these fan events that we often hear.
Games:
Developing a game in the name of the particular company helps in the recognition of the brand all over. Such games are developed and then the options of online multiplayer are introduced. This is the first step to the spread of game from one person to the other. Other required ads are placed in the available spaces for further promotions.
Predictions:
The game of predictions, where exciting gifts could be won seems to be like the best event, as you only have to predict a few things and if by luck, it works out, you’ll be winning some great prizes. Here, we might think that this may be a loss of money for the hosts. But in the end, it’s going to save them some millions of rupees for marketing.
Fantasy:
This is one of those types, people indulge in betting for their players and in the end, if the players they select perform, they get a gift in the form of money. The process is simple. One has to select 11 players out of the total 22 players playing a match. If the players they select, perform better than the other 11, they start scoring points, the selector with the best 11 will be awarded the prize money. A captain can be selected as well. If the person you made the captain is the best player for the day, he’d be scoring the double points when compared to the others. Here, people tend to taste the win and a loss. But when they start winning, they crave for it even more. This makes them come to the site again and again and this leads to the traffic of the page.
Picture Uploads:
If you’re wondering what this is, then let me give you an example. You might have encountered in your social media, how different websites ask you to show your support for your favourite team. This leads to people updating their profile picture and you’ll know that FIFA is coming soon. Hence, that’s how they do it to attract a number of viewers.
Football quizzes:
Quizzes are another great way of grabbing attention, especially of the football fanatics. You might have seen on a regular basis, how different websites conduct quizzes and later ask them to share on their timeline. This leads to a broader reach of the brand name. Hence, this is one of the best techniques in order to grow your identity.
2. Through online telecasts:
Online advertisements are on a rage these days and this is the most effective way of reaching your potential customers. First, different people’s likes and opinions are recorded through various social networking data. Then these people are sorted by their likes, age and gender and they are targeted by the appropriate brands. The same is the situation with FIFA as well. They target more on the audience who seemingly are interested in football.
3. Through fan parks:
This might just seem like a waste of investment, but trust me it’s not. If you’re not a football fan, go to one of the fan parks. The cheering crowd, the supporting fans and their enthusiasm, makes your adrenaline go crazy. That’s how they make even more through events such as these. So never for even a second mistake a fan park as a waste of investment.
4. Promotions on the official website:
The official website is the one place that pops up first whenever someone searches for football. Such is the kind of following FIFA has garnered throughout the years. This makes the website more approachable and this eventually increases the traffic for the website. So whenever someone enters the website, they can watch the live streaming and as well as they can even look at all the tournaments when and where one can find.
5. Blog Posts:
The blog posts are considered to be the best way to attract the customers. When you provide everyone they’ve been looking for, when both of your fields align, that’s when the customers are attracted and start investing in you, understanding the kind of knowledge you have. In addition to this, a large amount of traffic income is seen when the blog contents are good. This is an additional way of attracting potential customers and hence, FIFA is able to attract a lot of sponsors through this.
6. Social Media:
Different social media platforms have different ways of marketing their products, when it comes to FIFA, Facebook has been playing a vital role in keeping everyone updated on the latest updates and information. After every match, some or the other page shares a story about the happenings of that particular match and makes it even interesting for the readers. This leads to a better enthusiasm from fans. The fans even share their personal opinions or criticize a few decisions which lead to a growth in interest for even an average follower.
7. Usage of Hashtag:
Hashtags are a trend everywhere. It initiated from Instagram then twitter and now it’s all over facebook. Hashtags which are usually denoted by # and the topic is followed after it, has been on a roll these days. It’s an easy way to find posts that have related topics on the internet. If you want to look for FIFA related information, you could just type in #FIFA and it shows all that’s related to FIFA and you don’t find any irrelevant topics here. So this is an easy way, like a one-shot destination to the required place.
8. Youtube:
Youtube is one more of those few social media where a great hype could be created for a brand like FIFA. FIFA has been conducted for a long time and there are ample of incidents that could make the channel go viral. Once the videos go viral, everyone starts to hear the name. This makes the sports even more interesting. Some of them would start following the game. They like to see how the two who fought in the last match, would react when they see each other. Situations like these help people with their interests.
That’s not it, if you yourself want to witness it, you can check it here.
If you’d like to learn about football in Russia, for all the predictions, fantasy, scouting and drafting of dream XI players and other regular updates, do visit this site.
I know I know what’s running through your minds! The Google I/O has come up with some of the fantastic features that put all of us in awe. Well, I wouldn’t say it’s as good as the Google I/O but it’s definitely something the IOS users would look forward to. Apple has come up with some great features on all the four of its flagship devices. Let’s not waste much time and get into this one after the other.
Apple tackles the helplessness of every addicted user:
Current situation in everyone’s mind is their lack of awareness for the time we spend on social media. Apple comes up with just the remedy we all needed for this. Phone addiction tool. You can restrict yourself to using the smartphone by setting the appropriate time for your usage. As soon as your time is about to runout, you will be notified so you’d understand when to stop.
After all the criticism smartphones has been receiving regarding its addiction, this was much required.
Credits: Apple
You can also find the summary for the same that would tell you how you need to go about in getting over this addiction.
Not new but improved Siri:
The next update is on Siri. You would be disappointed if you hope it to be as good as the “Google Duplex” feature that lets AI does all the job of calling by itself and making the appointments for you. This is more like an improvement as no special features have been added for your comfort. You can order a series of commands and Siri would perform actions one after the other.
Another improvement probably the undermined feature is that now it supports the commands for the third party app, this might be the beginning of even better reach of Siri throughout your iPhone. You even get to use the shortcuts so you can order your coffee with the required specifications.
Credits: Apple
Memoji though not for every ios user:
This feature is what the social media fanatics have waited for. A new improved version of Memoji is coming down where you can create on with your own features along with the “tongue sticking out your mouth”. You can customize the size of the face, shape of the jaw, complexion, beard and also use different props to fashion your Memoji the way you want. The only problem is that it’s only available for the iPhoneX users
Credits: @Apple
Group Facetime, a relief:
Finally, Apple has learned something great from hangouts. Now you’ll be able to connect up to 32 people on your facetime so all of you could have some good Video calling here itself rather than installing Hangouts.
Credits: Apple
Augmented Reality, probably the future:
I think no one’s alien to this feature from the previous IOS announcement. Let me tell you something even more interesting, now you can even measure the dimensions of your room or any other 3D objects that you need the measurements for. Go ahead and sell your flats or the place you live and the buyer would just be able to see whatever it is even if they are miles apart along with each and every dimension.
The AR platform is growing day by day on the IOS devices. ARKit 2 enables developers to create different AR apps that they could use for their own purpose. Designed in collaboration with Pixar, a new open file format, usdz, makes it easy to experience AR nearly anywhere in iOS, including apps like Messages, Safari, Mail, Files and News, delivering powerful graphics and animation features.
Other features in a nutshell:
Apple Books is redesigned to make it easier to discover and enjoy books and audiobooks, and the Book Store tab makes it easy to explore new titles and browse the top charts, curated collections and special offers. Apple News is redesigned to make it easier to discover new channels and topics or jump straight to favourites, and on iPad, a new sidebar makes navigation even simpler.
Stocks come to iPad and illustrates how the market is moving with easy-to-understand quotes and high-quality news.
CarPlay adds support for third-party navigation apps displayed right on the car’s dash — joining music, messaging, calling and automaker apps.
Voice Memos is now available on iPad and adds iCloud support to sync recordings and edits across devices. A new design makes it easier to capture, share and edit recordings.
Siri translation expands to more than 40 language pairs and brings more knowledge of sports, celebrities, food and nutrition. Siri can also surface favourite photos by person, place, event, time and topic.
Wallet on iPhone and Apple Watch adds support for student ID cards, making it more convenient to access everything on campus.
Coming to OS5 of apple watch, this might be something you’d love to look forward to. This update would enable people to be more active and interactive on the social basis when coming to taking care of health.
Activity competitions:
People love working out when they are accompanied by someone. It helps them push their limits even harder. With the new Apple watch os upgrade, you can directly challenge your friends and your watch would share their physical tracks so you can catch up with them. This would probably prompt people to live healthy lives because who doesn’t love competitions?
In the end, you get to earn the credits, a little something who loves to be rewarded. Sharing the credits would probably have the user enjoy this even better.
Credits: Apple
Auto-Workout Detection:
Though this isn’t anything to be amazed about as it has been seen in multiple devices but here the only and the key difference is that this has been more interactive with the user than it has ever been. You also get credits for working out. You will be notified when you’ve stopped working out and would prompt you to go on. Yoga and hiking have been added as a new type of workout.
Credits: Apple
Pace Keeper:
Apple has certainly worked on its accuracy and made it sure that tracking every tiny thing is important. Pace keeper is a feature wherein the user would be able to track and gauge his pace of running with respect to his previous pace. It alarms you when you go behind your usual pace.
Credits: Apple
Walkie-Talkie:
Yep, the one many of us have been waiting for. Why they haven’t introduced this until the other day is alien to all of us but one thing is for sure, this would definitely prompt people to purchase apple watches when compared to other smart-watches.
Credits: Apple
Other Features:
There are some other features but wouldn’t need any individual descriptions as they aren’t that huge to talk about.
Introduction of podcasts where users can listen to their podcasts on the go
Based on your preferences, your routines and selection of apps, siri has been upgraded to become a better personal assistant like showing you the shortcuts for the usual routes you take or showing the type of music you desire or showing scores of the teams you follow
Student ID cards can directly be displayed as a soft version on your watch itself.
I would say apple watch’s upgrade is a little better and more exciting than the IOS12
Apple introduces macOS Mojave:
Mojave is the new word on the market now though not exciting as it sounds but yeah it does sport some good features. Dark mode and redesigned app store are some of its base features. News, Stocks, Voice Memos and Home applications are now made available on Mac for the first time.
The quick actions can help create and password-protect PDFs and run custom Automator Actions on files right from Finder. Quick Look provides a fast, full-size preview of a file, allowing users to rotate and crop images, mark up PDFs and trim video and audio clips without ever opening an app.
Credits: Apple
Group Face-Time:
This is no different from the IOS 12 update but if you haven’t gone through the IOS12 then let me just preview this out for you. You can talk to multiple people on face time at once. People can even join from iPad or iPhone to the mac.
Credits: Apple
Other New Features:
Screenshots deliver new on-screen controls for easy access to every screenshot option and new video recording capabilities. A streamlined workflow enables easy screenshot sharing without cluttering the desktop.
Continuity Camera allows Mac users to take a picture or scan a document nearby with their iPhone or iPad and have it appear instantly on their Mac
Markup tools are now integrated into Finder, Quick Look and Screenshots, making it fast and efficient to add comments to content and share with others.
Apple TV 4K tries to deliver a quality cinematic experience with tvOS 12:
Credits: Apple
There’s not very much to talk about in here but what’s the best move Apple has made is introducing the Dolby Atmos which is probably one of the best experience for movie lovers. If you don’t know it yet, Dolby Atmos provides a 3D experience of the sound system.
The apple tv icon has been added to the control centre bar of the iPhone to have an easy access to the controls.
Credits: Apple
Conclusion:
From the above features and with Google I/O blowing people’s minds, it’s evident how disappointing it is that the IOS 12 hasn’t been able to come up with any astonishing features. It has concentrated more on improving its features rather than competing with its rival. I wouldn’t be surprised if some don’t prefer to upgrade when it comes to IOS 12.
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