If you have just stepped into content marketing and want to build a digital marketing strategy template. If you want to know the different ways of developing a digital marketing plan? Then this is a complete guide for you.
Content marketing is a lot more than just creating, sharing, researching to form a content to engage the audience in your content. It majorly means to generate the leads and convert them into active customers and improve the branding. Then meet all the goals set by the company. These things also involve content marketing strategy in the background. It doesn’t only involves digital marketing template strategies it even consists of the strategy for the whole business or planning of its own.
How do you develop a marketing strategy?
Earlier for marketing purpose, there were only a few old tactics that could be adapted to have a good content marketing. The few options include things like the bandit signs, flyers, magazines, Advertisement in the newspaper.
Like the above one the advertisements earlier used to contain the words, sentences that they like and the picture which is big that overpower the words. Everything was according to the advertiser. In the other ways, we can say then there were only a few digital marketing strategy templates but the area to experiment was vast.
Now, Content Marketing has increased creating broader and huge market value. While giving more marketing and strategy aspects.
Marketing strategies
Content marketing is a broader way of having an integrated marketing plan. And content marketing always teams up with a strategy. Both content marketing and digital marketing strategy template come together. Because without a proper guide and plan there is no perfect content. So basically content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing content and marketing the content is what content marketing strategy involves. The content marketing strategy plan is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing. Not only digital marketing plan, but other marketing fields also require the strategies and techniques that should be incorporated to have a better business.
The techniques involve the thing like what are the different ways in which the content can be marketed to drive traffic or the customer’s attention towards the business. Developing a content marketing strategy involves things. Like the journey of the customer, the life cycle of a customer, the experience of the customer while they visit the site. These all things drive traffic and customer attention and makes them, be with the business for a long time.
Content marketing strategy focuses on how content strategy template plan can be utilized in a planned and strategic way. For the customer to get their attention, and to increase the market value, and meet all the sales target.
The above is the list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
What content strategies do?
Content strategy means managing the substantial thing that is being created and owned by you. It may be written, visual, downloadable with your signature or name on it.
It is the basic idea behind content marketing plan. The aim of this marketing is to realize who you are, and where you stand in the market and how expertise you are in the field. Normally digital marketers say how important content is for marketing online. Pushing that content in a strategic way in the market have the same priority. This becomes crucial for the growth of the business. A well-planned purpose or scheme is what required. It is also known as developing a content strategy template.
Best Content Marketing Strategy Templates
Content Marketing Strategy Templates helps in connecting the content with the strategic targets. The below are mentioned things will help to focus on the content and attract more audience attention to drive the results.
EVALUATE THE CUSTOMER’S
Have an inventory of your whole employees and the designation. About who is the staff and what they do? What is market talk about your product or service? Which are your strengths? What is your weakness? and How you are improving?
Before going deep in developing a content marketing strategy you should know all these things and clarify these all. The template here should be a roadmap which should help you in building your brand name in the market. You can even identify the customer journey easily. It will have every single detail and customer interaction about a particular brand. You can download this template easily from here.
To maintain a worksheet for the product or service information as well as the customer there are tools available like the Persona worksheet which you can download easily in your desktop. Then you can access it easily.
KNOW THE EMPLOYEES
Content marketing efforts- you should know how much your content marketing strategy is providing the support for boosting your product or service name. Discuss everything with the stakeholders even the employees to know what are lacking areas and how we can overcome those. This not only comes up with the problems it even helps in maintaining a bond between the Head and the employees.
To remember the key things that are required to undergo a change. There are some tools available on the internet platform like Venngage, Piktochart which will help by providing the customized statistics infographics.
(Source: Piktochart)
(source: Venngage)
CALCULATE YOUR COMPETITORS
Your effective digital marketing planning template must contain the competitor’s analysis. Which should contain every small detail about your competitor. Because maintaining a template about your competitor will always help in analyzing the pros and cons of their company which you can compare directly.
Source Gifer.com
Content marketing template strategy the important thing to remember while maintaining template. It is not just a PDF or worksheet whereas it helps in analyzing your competitors from top to bottom. However, it’s not just about the product or service and competition. It’s about creating interest in people and drive traffic and their attention to the business site.
How does a Content marketing strategy work?
Know your target
There are a few questions that should pop into your mind while you are planning for a content marketing strategy like:
Why you are going for content marketing planning?
What the kind of strategy you should build up?
Why are you fabricating the content and developing a content strategy template for it?
What are the benefits that you will get by doing this?
How do you think digital marketing planning template will help in improving your business?
Knowing what’s your target is, before developing the content strategy template becomes important. Help make the work easy, saves the time and you can get an overview of the whole thing to be done. Hence, plan the best strategy for the content marketing template.
Define the target audience
After knowing what your target should be then comes knowing your audience. And according to your content, you have to decide who is your target audience? Or who will be more interested in your content? This is very crucial for the startups or those companies who have just come up in the market.
Knowing your audience will help in creating the blogs, contents, and article that are relevant. There are all a lot of customers out there who are interested to know different things. Targeting the people and mostly the needs of the users and accomplishing them becomes the key tactic.
Goals may change according to the experience of the marketer and by increasing your presence in the market. In that case, you can target a new group of people. For increasing the number of the audience or you can go with the same group of people. This depends on the revisiting ratio of the audience those are visiting your website by conducting the marketing research once a year.
Site Auditing
A lot of companies start with blog posts. If you want to go out of this and try something new you can opt for producing different content pieces considering the one which you want to do. For example, you can write the ebooks instead of the blog post. You can even filter all the blog post into an ebook which contains all the details that the blog post has and can even have more information than the blog post. This can offer different information in different formats.
If you are present in the digital channels for a long time. You can analyze yourself easily by calculating the statistics for this year and the previous year. And you can get different ideas which you can implement in the content this year and can set new targets to reach more audience.
System for content management
Digital channels follow a systematic way which can ease your work. The crucial things and the types of content management includes are:
First, we have to curate the content
Then publish the content and
At last check the analytics of the content which follows the content marketing plan.
There are tools available which will help in curating the best content management system like the WordPress, Drupal, Joomla etc.
Ideas for content
Generating an innovative and creative idea every time becomes very difficult. To ease this work there are various tools which help in generating the best ideas or topics for content writing which are as follows:
SHARETHROUGH
Sharethrough headline analyzer comes in the top because as being a content writer. I consider this as the best tool available in digital channels for getting new and better ideas for the content. Whenever you add a headline that you think is relevant. Sharethrough gives the necessary feedback like on the length of the text, how many words to use, what type of words to use etc. It even suggests the grammatical mistakes done.
Sharethrough shows the scores for the title you have chosen and helps to improve it by giving the pro tips and suggestion.
Source: Sharethrough
ANSWER THE PUBLIC
Answer the public is the best tool that is recommended to find the most exciting and engaging topic. In this, the tool you just have to enter the topic about which you want to write.
Source: Answer the public
After entering the topic you will get the questions that are related to the topic and are trending on the internet. It involves all types of questions. You can select any question you think is relevant and can write on it.
Source: Answer the public
PROTENT CONTENT IDEA GENERATOR
Protent idea generator for content is the effective tool to gather cool ideas for the content formation. When you just enter the required topic in the search tab. You will get various results and idea about the topic in a different place where it is being used. Rest it is up to you what you want to write about it? And how you want to use it?
It gives you different aspects of the same topic and what people are searching for it.
Source: PROTENT
HUBSPOT BLOG IDEA GENERATOR
Blog Ideas Generator by Hubspot is another tool by the most trusted site HubSpot. Whereas this tool provides the ideas until a certain range after which you have to pay a certain amount and subscribe to HubSpot.
Source Hubspot
You have to enter the topic for which you want to generate unique ideas. Trending topics related to it are then added.
Source Hubspot
You will get the result in the above form where you will get only 5 top ideas. After that, you will have to subscribe to HubSpot for more ideas.
SEMRush SEO template
SEMrush came up with an easy to use- SEO template tool. This tool will help to come up with an effective SEO optimized content. You have to enter the topic upon which you want to write the article. SEMRush will analyze the top 10 topics that are trending and will provide the results accordingly.
Content Marketing Strategyis considered to be an easy task to accomplish. It is not not just writing random sentences and words. Content marketing involves a number of parameters to be considered before the content is published. There are a few common mistakes that people commit while opting for a content marketing strategy. This article highlights the same.
What is a content strategy?
Content strategy means managing substantial and real content that is being created and owned by you. It may be in various formats – written, visual, or downloadable with your signature or name on it.
The aim of this marketing is to realise who you are, where you stand in the market and the expertise you have in the domain. Normally, digital marketers emphasize on the importance of content for online marketing. Pushing the content in a strategic way in the market has the same priority. It is crucial for the growth of business. A well-planned purpose or scheme is the in-thing. This is what is called developing a content strategy.
What is Content marketing strategy?
Earlier, for marketing purpose, only a few old tactics could be adapted to have a good content marketing. These few options included bandit signs, flyers, magazines, advertisement in newspapers etc,.
(Source: eBay)
The above advertisement is a kind of advertisements that was used earlier. It contained words, sentences with a picture that overpowered the words. This layout was per the preference of the advertiser. Thus, it can be said that earlier, there were limited content marketing strategies, but the playfield to experiment, was vast.
Content Marketing has increased creating a broader and huge market value, and paved way for newer pastures for aspects related to strategy and marketing.
Present Day Content Marketing Strategy
Content marketing is a broader way of having an integrated marketing strategy. Content marketing always teams up with a strategy. Both content marketing and content marketing strategy come together because, without a proper guide and a plan, there is no perfect content. Succinctly put, content marketing strategy gives shape to the content marketing.
In simple language, we can say that a strategic approach towards writing a content and marketing the content is what content marketing strategy involves. Content marketing is a huge concept which requires developing of a content marketing strategy to make its presence felt in the marketing arenas. Not only content marketing, but also other marketing fields require strategies and techniques that should be incorporated to have better businesses.
The techniques involve the different ways in which content can be marketed to pull the customer’s attention towards business. Developing a content marketing strategy involves aspects like the journey of the customer, the life cycle of a customer, and the experience of the customer, while they visit the site. All these things grab the customers’ attention and sustain their association in the business for a longer time.
Content marketing strategy focuses on how content marketing can be utilised in a planned and strategic way, for the customer to get attention, increase the market value, and meet the set sales target.
The above is a list of Content marketing formats that should be followed these days. There are tons of options in Content creation these days which a writer can follow.
Why is Content marketing strategy important?
The reason as to why content marketing strategy is important, Is because it has become a crucial aspect in the digital marketing for all the companies in this globe.
People have different views regarding content. It is used for reasons that are very real and sustainable, than the Search Engine Marketing. This is the main reason why you should think about content marketing strategy in an organisation. Without a proper strategy, pushing the whole content and its marketing is a risk, and the risk doesn’t stop there. This can meddle with the goals of the company too.This is the biggest mistake that can take place and your company can even face a downfall.
A gross mistake that most of the companies do, is that, Instead of concentrating on this important aspect, they start concentrating on the lesser important ones.
Let’s discuss the reasons as to why content marketing is considered important.
BUILDING THE BRAND NAME
Building a brand name and attracting people through words and phrases is what a content does. If we follow a certain strategy and develop better content marketing strategies, then, as a whole, it helps in increasing the growth of the company. In today’s busy world, the market has turned towards digital platforms. It has become important that businesses establish and maintain a healthy rapport with the users and the leads. Building a trust factor can help in having a positive reputation and this helps build a brand name for the company.
Trust can be maintained with users and leads only with the help of good content. It is the content that when read by the users, creates an opinion about the company and the business in the minds of the users. If the content provided is informative, engaging and relates to the public, people will consider it to be a genuine site and start following it. The more informative and valuable the content is, the more helpful it is to seal the trust with the audience and that too in an easier and simpler way.
Posting of effective content on the website at regular intervals, would make the brand appear more authentic and enhance the trust factor of the customers. This will impact the users’ thinking about you as an effective writer and also increase the number of followers to your blog site. Posting your content in the third party user blogs or sharing the content with them helps build trust with the customers.
IMPROVE CONVERSION USING CONTENT
Conversion statistics is an important aspect and a key parameter to be accomplished by a business entity. Content marketing should aim at bringing in effective leads, and, at the same time help in converting these leads to effective customers.
Here are a few points that will help in improving the conversion and tell us why content marketing strategy is important:
Compared to other digital marketing methods, content marketing helps in generating conversion 10 times more.
70% of the online consumers buy things only after doing a thorough homework, reading reviews on the blog and analyzing the pros and cons. Mostly, they visit those sites and pages as recommended in the blogs and articles.
According to a recent survey, 74% of the company’s marketing leads have increased due to content marketing. Not only leads, but content marketing strategy has also helped in creating long-term relationships with customers.
Video content helps in delivering a 72% increase in the ROI and even increases the number of leas conversions.
Due to the efforts put by the content marketing, the inbound marketers can easily increase the average site conversion rate from 6% to 12%.
Content marketing strategy helps in improving the knowledge of more number of viewers, you can easily connect to the people. It’s not just about building the relationship and trust. It is also about encouraging the users by providing them with the information they must know before opting for the company and its products.
OPTIMIZATION OF CONTENT IMPROVE SEO WORK
Content plays an important role in improving Search Engine Optimisation which helps in building businesses. The main work of SEO is to increase the visibility of your website on the internet platform. For meeting the purpose of increasing the visibility, it is important to optimize the content.
The top digital marketers even consider content marketing strategy as the most effective SEO technique. Even those business websites which have their own blog and write the content, have an average of 434% more and increase page rankings in Google, than those websites which don’t publish the content. If the word count of the article, in terms of content, is lesser the number of articles present, then Google does not index that in the Search Result.
A number of pages don’t mean you will have a huge traffic, but it increases the chances of getting traffic, the content has many keywords that help increase the rankings in Google. For example, creating blogs that have effective and different topics which are relevant, so that the attention of the audience can be grabbed. Content marketing strategy even gives more chances to rank higher, by using target keywords, which the people keep on searching in the search engine.
This creates a situation in which there is bulk of content on the website, giving the customers a number of reasons to visit the website. More content also increases the on-site time. This positively impacts the Search Engine Optimization of the Website by the user. As Google checks everything, it even checks the time spent by a customer on your site. If the time spent is more, it means you are delivering effective content, and if it is less, it means people are least interested in the content.
CREATING CONTENT IS COST-EFFECTIVE
Generating leads is highly crucial for every company, most importantly the smaller ones, as the smaller companies rely on the traffic, that is generated by continuous boosting and branding of the products and the company. Content marketing is not only crucial for making the company known, it is also cost effective.
On comparing content marketing with traditional marketing, it is found that the content marketing costs cost 62% lesser than the costs incurred in the tactics of traditional marketing, but generate leads 10 times more than the traditional way of marketing. All the small brands should use content marketing strategy to make their mark in the market. In fact, for them, it is an added bonus that the content marketing is cost-effective, and they can invest the rest of the money elsewhere, for more effective results.
However, patience is the key factor here. Content marketing is time-insensitive and it can take a good time to produce the results. It becomes accurate coming to the part of SEO. When a quality content is being prepared, it takes some more time to reach people. In fact, there are many marketers who opine that 81% of the increase in traffic can be viewed by just investing an hour a day, on the social media marketing.
You can see the relevance of the content marketing strategy, once you start getting the results and the returns. Creating the content, in reality, costs lesser and has a higher efficiency rate It helps small businesses, which see a huge Return on Investment on the content marketing. The result that you get by using content marketing, almost would be 4 times more than the amount you spend on it.
TOP COMMON CONTENT MARKETING MISTAKES
NO PROPER RESEARCH ABOUT THE TOPIC
This is one of the biggest mistakes that the content writers do. No proper research about the topic you wish to write. Once the content is written, you need to be curious to measure its impact on the people. Has it attracted the people? Have they liked it or not? Thus, proper post-research about the content also needs be done.
This usually happens if the people are new to the field, i.e freshers, or small companies. To rectify this, instead of choosing a subject that we like, it is always a better idea to choose a topic that the audience might be interested in.
Posting a content which you feel is interesting, doesn’t necessarily draw the customers’ attention. This might drive some traffic, but it will never drive the targeted people Hence, it is always better to go with the tide – with what viewers actually seek.
DOING EVERYTHING ALONE
Do the thing you are best at! If your niche is writing, just stick to blogging and don’t take everything into your hands. If you are a blogger, then do only blogging and writing, the rest of the optimisation would be done by SEO and other people who are best in their own fields.
Trying to take everything into your hands may spoil the things. There are cases where you are working for a small company and you have to handle a lot of things due to less number of employees. In such cases, it is always advisable to first take up whatever is your forte, and later take help for further work. This will improve your knowledge and also your grip on technology.
NOT USING DIFFERENT CONTENT FORMATS
Content writing doesn’t refer to the mere writing of words or content. It involves video content as well as visual content. If your content consists of only words and sentences, it is considered to be passive content.
To make the content attractive and catchy to the eye, it is always recommended to have visual content – at least one per article. This makes the content more attractive and increases the interest of the people, because a content without an image is more like a book on history.
(Source: Canva)
(Source: piktochart)
Infographics, images and videos gain audience’s attention and make them stick to the content. There are a lot of tools available in the market, that help in generating free of cost infographics Canva, Piktochart, Venngage.
Being a marketer, it is important to know the statistics like the click-through rate, bounce rate, and average time spent on the site. All these things tell whether the content you are writing is effective or not. If yes, you can see the growth in the number of people. If not, you can figure out the reasons that lead to a decrease in the audience visiting the site.
Checking statistics and acting accordingly, may sound very simple but technically, it is not so. Keeping a tab on on all these little but important parameters, definitely saves time. This is a very important that has to be kept in mind keeping in view the benefit to the company, as this plays an instrumental part in the growth of the company.
Can AI replace the human writers? It is the well-known fact that the days are gone when Artificial intelligence was only being used in Science fiction movies. Whereas it is the time to accept that AI has taken over the human world. It has become a situation like we are living in the science fiction movie world. Due to the advancement in technology, everything is taken up by the robots or bots or chatbots. It could be somehow considered that AI can replace human writers.
Years, before AI generated content and SEO were just a part of a thesis. But now these things are slowly on a verge of becoming reality. We can consider the case of the phones first the telephone was discovered upon evolution the telephone become much smaller and compact. That contains more things than just dialling the people far away. Now the phone version is known as mobiles or smartphones.
The famous content writers are even saying that “People have already started using the Robots and the artificial intelligence to create the effective content and after 10 years people will start thinking how they have wasted such valuable time in making just content”.
EVOLUTION OF AI CONTENT WRITING BOTS
The content writing bots came into lame light when an American Company known as Narrative Science came up with this idea in the year 2010. Whereas the background research was begun 10 years before. And it got worldwide recognition in the year 2013.
It all started at Northwestern University of Engineering and Journalism as part of the research. Kris Hammond and Larry Birnbaum are the co-founders of the Narrative Science. And their first discovery was QUILL using Artificial Intelligence.
This software is basically used to write the content and article’s for school or college level sports events. And articles on the financial earnings of a company. The articles written by this software are very natural and matches human written articles.
The companies like Amazon, Deloitte, Indix, Factset use Quill software for their daily updates.
Narrative Science has got a lot of appreciation and recognition for Quill. In the year 2017, it was listed in top 50 companies who are leading in artificial intelligence. In 2015 they were listed in CNBC’s Disruptor 50 list.
Below are some of the robot writers that are nowadays being used to produce millions and billions of content. After which you can easily analyze “who are the better writers- bots or humans?”.
QUILL
Quill is the artificial intelligence bot that automatically communicates the crucial data at a scale. It helps in realizing the potential of the untapped data. To make it easier for the people to understand it and get the relevant result. The company Narrative Science distributes it. The NLG or the Natural Language Generation platform automatically generate the content, analyze it and communicate the data the way you want it.
(source: Quill)
Down the route, Quill gives the users an image of a powerful and a useful NLG technology. And builds up a strong and potential NLG technology. This software performs more complex tasks in an ordinary desktop.
The biggest advantage of Quill is that it has a high ability to generate the potential, targeted and insightful content and narratives from the analysis of the human and machine data taken. It even imitates the style of writing that a sports writer does and can fabricate 1000 more such articles. This indicates that the technology has advanced a lot in making the work of the humans easier.
AI bot quill and pricing
If a Sports article is considered, Quill can create 1000 more articles that are effective and genuine. All the articles are generated instantaneously without wasting a lot of time. The articles created would be different for every sport and maximum would be similar of the type that is written by the Sport’s writer.
According to the technological review, Quill can write up to 1 million words per day. There are a few top companies like Forbes, US intelligence etc those are using this bot.
While moving to the price of this Quill bot, this is not available online easily. After effective research, it was found that the price of the Quill differs from articles to articles depending on the type of story. It will cost $70,000 dollars per year for maintaining the same story type whereas it will create 100,000 stories. And the pricing differs for different story types.
ARTICLE FORGE
Article Forge is a tool that automatically generates the article if a topic is being entered. It is considered as one of those tools that incorporate deep learning and understanding of algorithms to create the article similar to a human-created article.
It doesn’t just end up with creating the article it manages both material generation and publishing. Whenever you enter a certain topic about which you want to write. Article Forge search about that particular topic and checks millions of the article related to it and then fabricate the whole article in its own words.
It can also be considered as the only tool which checks on different articles and then has the capability to write its own article. It searches and writes an article just like a human being. These things help in creating a very high-quality content. The content written is of high quality and helps in link building.
While creating the content it adds all the Titles, links, videos, images etc into the content automatically.
Below is a content created by Article Forge:
This tool can generate Content in 7 different languages that include English, Dutch, Spanish, French, German, Italian and Portuguese. Articles in all these languages have the foundation as Artificial Intelligence that incorporates in Article Forge. Knowing so many languages makes the tool a versatile tool as it knows some other languages besides English.
People who are interested can have a 5-day free trial. After which they have to subscribe by paying a certain amount. You can register in it on a monthly basis or on a yearly basis.
HELIOGRAF
In the year 2016 for the Rio Olympics, one of the largest American newspaper The Washington Post came up with a bot which was created using Artificial Intelligence known as Heliograf. This bot will post all the updates that take place in the Olympics and also write about the ongoing events and sports. It even creates content about the basic sports aspects.
This bot every morning in the early hours used to post all the updates about the events. That took place just before a day and also updates of presently ongoing games in the Olympics. In which not even a single word would be recommended by the human. The bot itself does everything. Below is just an example that the bot used to post on twitter.
Heliograf: mostly used bot
This bot was developed specially to make the writers free of the task of posting updates on the social media sites. And this bot will just concentrate only on the simple aspects of the games like updating the scores, medal counts for different countries etc. It focuses mainly on the things that are data related and statistics related. Which provides free space for the writers to concentrate on other complex tasks.
Till the year 2017, this bot created 850 articles including the high school sports update and automated sports earnings which the bot does with much more accuracy than the human beings. Heliograf Bot won the first award for 2018 Global world Biggies awardin the field of “Excellence in the Use of bots”
This is what the judges of the Global Biggies Award had to say about the Heliograf Bot.
Whereas, now this bot is not available for sale in the public. The full rights are with “The Washington Post” which they don’t want to bring it to the market.
HEMINGWAY
It is regarded as one of the most convenient and easy to use tool for Article editing. And this tool is free of cost. We just have to enter the text that we want to check and edit. After which it highlights all those sentence’s which are complex and hard to read and all those words which are adverbs and are excess in the content. It even shows those phrases which have passive sentences and are needed to make them in to active.
You can see clearly the tool here is styled according to a document. It highlighted different phrases which have different problems. It even shows the readability score and whether the content is good enough or not.
There is one another bar after the readability score. Where you can see the reading time, letters present, characters used, total number of words etc.
Once you have completed all the editing in the content you can download the file .html extension directly in your desktop or laptop. And the most amazing thing here is, it is free of cost. You just have to download it for your desktop or laptop.
WORDSMITH
Wordsmith is another Natural Language Generation or NLG platform that takes down all your data and transforms it into a narrative insight. Frames the whole data into a narrative story and gives it a more human touch. For the different industry and the medium how they communicate.
The world’s largest Newspaper media group “The Associated Press” use this Wordsmith bot to generate effective quarterly earning articles.
The Associated Press uses the platform Wordsmith which was developed by the Automates Insights. It takes the raw data provided and then transforms it and different stories can be published easily that could be comfortably understood by the normal people. This involves all the earning details covering quarterly and more stories including the previous efforts.
Not only about the financial earning Wordsmith even went to write about the Sports leagues most of the school leagues, college sports and small basketball or baseball leagues.
The biggest warning that comes up with Wordsmith when you opt for it is. It requires a lot of human instruction to write down a relevant and effective content.
The financial business of Wordsmith
Firstly, we have to give it all the raw data whether it is for sports or for quarterly earnings for a financial business. Then we have to arrange all the data in a systematic manner according to the industry to which it belongs. Before providing all this to Wordsmith it should be checked that whether it could interpret it and narrate it accordingly. For which human beings have to create a template accordingly and provide the guidelines to the bot to work efficiently.
The Associated Press provides all the guidelines in an AP style format among all the templates, to write the reports. After giving all the details to Wordsmith it will provide a report. Wordsmith works for all the platform irrespective of the industry it is going into. NLG is not just for the big companies and supports only the huge MNC. It is for everyone who wants to get benefit from it.
While coming down to the price. “The Automated Insight” has not mentioned the price anywhere. If anyone wants to know more about it can go up for a free demo and know about the price.
ARTICLE GENERATOR PRO
Article Generator Pro creates the content which is plagiarism free and requires less human input. You just have to give the topic it will create awesome content related to it. The articles generated by Article Generator Pro are professionalised. You may require a content for the different purpose may be it for the school essay, college assignment, or business work. It will give you the best content without any plagiarism and gives an edge in content fabrication.
You just have to fill out all the required things. Like the topic, a number of words you want to concentrate, text rewriting, images required etc. After giving all input the Article Generator Pro will analyse everything and create an effective article. Not only just an article it can create an essay, thesis, report etc.
As we know everything comes with a price. You have to subscribe to it. To avail the automatic article generation.
But, if you opt for this tool it will automatically do research on the given topic. It contains a smart inbuilt algorithm which helps in reframing the information that it got from various searches. Basic, user input is required nothing more than that. Automatically write the bibliography and gather the images to have an effective content. In total it can be considered as a cost-effective tool for content generation.
ADVANTAGES OF BOTS
AI bots can effectively reduce the workload on the humans. Like it improves the area of growth and provides the writers with a wide area to experiment and get good feedbacks.
Time taken can be reduced. The bot can help the writers partly by giving him the lines. The writer can use his creativity and incorporate this lines. That’s where an effective content comes up.
In content marketing, there is a lot of work to be done. From creating the content to using relevant keywords, using the images etc. Ai bots can replace all these kind of hectic works.
The technology keeps on evolving. In the field of AI it is never ending so it is expected to have a lot of advancement in Artificial Intelligence that will make the work of writers easy.
WHY CAN’T THE HUMAN WRITERS BE REPLACED?
If you are worried thinking that may be AI can replace the human in generating content. And maybe you are worried about your future as a content creator. Then there is nothing to worry about it. Below are a few points which will help you build up your trust on that human writers are irreplaceable.
Trust Factors
There are a lot of people who are still not sure about AI and its application in technology. There are a lot of reasons which influence these facts may be because of the Mass media, cultural backgrounds. Usually, people will like to trust a human being than any bot or the algorithms that are embedded in it.
Moreover, when the creativity factor is considered. Bot are machines which are not at all creative as a human being is. The way a human can convert his emotion, and creativity into a content can’t be found in a Robot.
This is another major factor in creating mistrust for Robots in humans.
Bots don’t have Human Sense
Bots, Robots these things are made by humans to ease human work. That doesn’t mean that they could replace the humans. Bots don’t have any emotions, love, hate, memories etc. they can’t even show preferences. Which a human being has. Writing an article, blog, poem, story etc. should contain a human touch and feel. Bare sentences consisting of words can’t impress and draw a person’s attention. Whereas a human’s deep thoughts scripted into a content can.
When we move towards stories. A person tells a story which he has experienced or heard. Similar a person writes a story when he has experienced or something has impressed him. These all things the Robots doesn’t have.
There are a lot of tools available on the internet platform. Which can write the content for you or just rewrite the content if you enter the original one.
This is the original content written by a human being. Whereas below is the content that is just rewritten by the bot.
These two images show a huge difference in between. The Bot created content just changes some words and their meanings. Which makes the whole content different and not to the point. You can know easily which is bot written and which is human written. It has a clear difference.
All that a content needs is a human touch, his strategy, feel, experience, instruction to carve out a wonderful article.
Bugs in AI creation
AI creates a lot of content in just some time. This is one of the major drawbacks of AI. Because a number of contents will have a number of bugs. And it does tons of action in a few seconds which increases the risk of having a lot of mistakes.
If you have a typo error in one post then it will show up to all the customers. And everyone could easily view it. For which again a human hand is required. To remove all this kind of errors.
People are always curious about new things that come up in the market. But everything has some pros and cons. Similarly for a chatbot if it is in a discussion. It will stop after a certain extent and can’t continue after it due to its programming. And sometimes it gets some bugs in it also.
Bots are very expensive
The content generated by the Bots are very expensive. Above as we have discussed Quill it charges $70,000 per year to generate the contents. Being a content writer I have been using Hootsuite to manage my social media campaigns.
Here, for the first one month, you have a trial period after which you have to pay some amount on a monthly basis to be a member and use this bot. It is not too much expensive as compared to Quill. Here you can manage all your social media ADs, campaigns etc. You have to just set the things like in which social media platform what you want to post and at what time. According to the time and information given to it, the bot will post accordingly.
You can even avail a free demo of the Hootsuite. You have to go the free demo place and register your self then the Hootsuite people will revert back to you.
For a bot, every instruction has to be given by a human only. It can’t work on it own and it is very much mandatory for a human touch. Apparently which means you get only that, what you pay for.
Bots connection with Humans
Bots can’t be related and can never be as sympathetic as human beings. Unless a Robot comes travelling from the future.
Suppose we consider a statement “Digital Marketing has become an important and primary thing for any company’s marketing strategy these days”.
Why does this sentence stand so still and powerful? The connection of one human to the other who relate to each other. And experience the different things that are going around them. There are a lot of people who are on social media, follow blogs, Videos, youtube. Why people follow the PEOPLE, not any bots? because people connect people, People doesn’t connect bots.
This is where we come to a conclusion Human writers can never be replaced by a Bot. Because human connects to human, not to bots. And the connection is always an important and primary aspect of writing.
In this progressive world of cut-throat competition, one can’t afford to be left behind. One crucial parameter of always being in, and winning the rat-race is to go with the flow – be tech-savvy and constantly upgrade oneself. One has to keep abreast of the latest happenings and also be open to learning. Yes, learning is a perennial activity. The technological age is no less than the age characterized by ‘Survival of the Fittest.’ One has to constantly sharpen his/her axe.
Learning the latest know-how, imbibing advanced skills and gaining knowledge is not only mandatory, but also expensive. Well, if you have the zeal, nothing can come in your path. Knowledge is Power and we show you how you can amass it without spending a single penny. Sounds interesting? Doesn’t it?
In this article, we enlighten you on some of the best e-books for digital marketing trends that come free of cost. All you need to do is just log in, download the e-book; Hey and Presto! You have a plethora of knowledge before you.
All the e-books for digital marketing mentioned below are recommended by top digital marketers and will help you unwind various aspects of digital marketing trends.
COMPLETE GUIDE TO SOCIAL MEDIA FOR B2B by Salesforce
Social media is a lot more than just making friends, poking, tagging, uploading images and videos etc. In fact, social media has changed the way of conversation, most importantly in digital marketing. The effect of social media is enormous when we opt for the B2B marketing.
Marketers are now focusing on Social Media, because people all around the world connect with each other only through social media – Yes, the reason as to why businesses are shifting their focus more towards Social Media!
Social Media is a widely used tool, with the help of which, marketers easily connect with their clients, involve in regular conversations and interact seamlessly.
Navigation in Social media can be quite difficult and challenging. To ease your work and help you wade through this difficulty, Salesforce has come up with this e-book for digital marketing. An e-book that gives tips and tricks on how to work on social media, and how to leverage your social media campaign.
The e-book throws light on the metrics which is required to be tracked, the content that is appropriate for the work and that can support all platforms. Most importantly, how to grab viewers’ attention, and how to convert viewers into customers, through the medium of social media.
DATA DRIVEN CONTENT MARKETING by Uberflip
(Source: Uberflip)
Content marketing is very important and plays a pivotal role in making any digital marketing strategy successful. Content marketing is not so easy as it appears to be. In fact, it requires proper strategy and planning and one should understand the deeper concept of content writing in digital marketing trends.
Knowing data analytics and implementing it in work is extremely crucial. Analytics doesn’t only help in making the right digital marketing decisions, but also helps in deciding whether the content you have written is performing, underperforming or overperforming.
In Data-driven content marketing e-book, you can learn about the content in detail – What is content marketing, how to write, what to write, etc. The e-book for digital marketing also contains information on how to create effective content.
This e-book focusses on an in-depth study of content marketing and the strategies involved in it.
BEGINNERS GUIDE TO SEO by Moz
(Source: Moz)
Moz provided one of the best e-books related to the latest trends in digital marketing. It provides some of the best SEO tools that help in various ways. This Moz Beginners guide to SEO e-book is not like any other usual e-book for digital marketing, it contains the important topics in the form of articles. When you browse through the e-book, you can easily understand the concept as all the articles are arranged in the form of topics.
There are a lot of e-books for digital marketing that are available for free on the internet platform. The Moz e-book has been read by millions of people n number of times. It is the best e-book available for beginners in digital marketing.
This e-book gives full details about the major topics in digital marketing that is SEO or Search Engine Optimization. You can learn all the strategies that should be implemented to make a website rank higher than the others and make it search engine friendly. This also includes information on topics like how to increase interaction with people, ow to improve rankings, how to use the keywords and why is content so important?
HOW TO BUILD WORLD CLASS INTERNET LEAD GENERATION PROGRAM by Peter Geisheker
(Source: FreeEbooks)
Every marketer’s dream is to increase the number of leads. This “How to build a world-class internet lead generation program” is the best e-book on digital marketing trends and focusses on how to increase the number of audience for the business. Not only this, the greatest challenge lies in converting leads to effective customers.
This e-book for digital marketing explains everything in an elaborate way. It focuses on inbound content marketing, and the different ways we should opt to make effective content that will attract targeted customers. In this book, you can find the various tricks of the trade like remarketing or how to adapt it to increase the lead generation and how to use social media in promoting the same. These are just a few of the important tricks that are mentioned in the book.
The Author, Peter Geisheker also wrote details about internet sales funnel. You can learn how to advertise on the Internet platform and engage people and drive them to your website. This e-book also contains detailed information on how to use a dedicated landing page in sales.
TOP 25 SOCIAL MEDIA STRATEGIES by Buffer
(Source: Buffer)
Social media is considered as a major base where people across borders connect with each other seamlessly. After all, the world is now reduced to a global village. Marketers turning towards social media has become a regular practice these days. To concentrate on social media, it is essential to come up with good strategies and take careful steps.
Retracing our steps and going back a few decades from now, we understand that Social Media was not so popular and marketers never concentrated on it. Back then, people had the impression that social media marketing meant working in a new territory. Now, working in this territory has become highly essential.
Finding the best e-book for digital marketing trends, that too in social media is a bit difficult. To make things easier for you, we help you with this e-book, that consists of the top 25 social media strategies, which are filtered out from all the top-rated blogs on social media. All these 25 tricks are tried and tested, and only then rated as top social media strategies.
THE OPTIMIZATION SURVIVAL GUIDE by Optimizely
(Source: Optimizely)
Marketers get a better overview of “What are the customer needs?” and “What is it that they want?”, with the help of optimization and A/B testing. The main aim is to optimize the conversion, which is not a cake walk.
A lot of testing and experimenting is required. The optimization survival guide e-book for digital marketing contains complete details on how to achieve a conversion. It contains 30 best and top-rated tips from top marketers, who can show you the path of “how to become a successful marketer.”
The e-book contains tricks on how to sidetrack the roadblocks and helps to take the testing or the experimented program to the next level. It even tells what you must expect when you go for a certain optimization strategy.
This e-book helps you analyze your strategy and trail a hypothesis from it. This helps in building the best version of testing.
50 SHADES OF GROWTH by Sid Bharath and Danny Halarewich
(Source: Lemonstand)
This book titled “50 shades of growth” is one of the best e-books on digital marketing trends, tailor-made for digital marketers who are into the e-Commerce business. The book is all about e-Commerce and is very useful for the e-Commerce business.
This e-book for digital marketing contains 50 top rated tips and tricks on e-Commerce business growth, which helps to elevate your brand to the next level. The book contains all the steps explained in a detailed and easy to understand manner.
The tips mentioned in the e-book are well tested and applied by experts who have got the best results and have grown from scratch to being one of the top e-commerce companies. It even provides many wonderful tips, that you can experiment with, and implement.
You can also find a full list of optimization and marketing tools. Interested people can get good deals on the tools and users can use it.
HOW TO GENERATE LEADS USING INFOGRAPHICS by Hubspot and Piktochart
(Source: Hubspot)
Creating content that attracts users’ attention is important. Making this step work – infographics, visual contents, graphics, data, graphs etc. is very crucial to implement, as this can improve the conversation with the viewers.
Infographic itself doesn’t work all the time. Without a perfect working strategy behind it, the idea of infographics may fall apart. To overcome this, Piktochart collaborate with HubSpot to make this happen.
In this e-book for digital marketing “How to generate leads with infographics?” you will find 11 crucial tips that will help to improve your lead generation by using infographics. This ebook is considered to be the best e-book for digital marketing in generating leads.
You can easily learn how to write content in the form of infographics, how to optimize infographics for a social media campaign, and also get a clear idea on how to pitch infographics to media and come to know the outlets that are content curated.
CONVERSATION NOT CAMPAIGNS by Marketo
(Source: Marketo)
Conversation not campaigns is the e-book for digital marketing that gives a detailed information on topics like “how to conduct email marketing?” Opting for the old technique “batch and blast” is not ideal for all the cases.
It suggests to address an individual and speak to them directly in a personalized way, by having a generic conversation and thus attract more number of people. This can’t happen by blasting random emails.
The users need a reason to visit your website and engage in your emails. The marketers’ need to develop a good rapport and build a strong bond with the users. This is to retain the users. The bond should be one-to-one, not one-to-many. This is the best e-book for digital marketing trends that throws light on email marketing and also on the behavioral filters and the triggering messages that are based on the behavior.
THE CONVERSION MARKETERS GUIDE TO LANDING PAGE COPYWRITING by Unbounce
(Source: Unbounce)
It is a known fact that the quality that we maintain in landing the page determines the success or failure rate of the marketing campaign that we run – a challenge that is hard to be accomplished. It is much more than just putting a headline and purposeful copy altogether.
If you are worried that your marketing strategy is driving away the customers, then “The conversion Marketer’s guide to landing page copywriting” is the best e-book for digital marketing trends that will help you in writing content for a good landing page. It even showcases the importance of the critical copy that must be present for the conversions.
It is an e-book consisting of 56 pages and gives all the professional tips and tricks that will help in attracting visitors and improving the landing page quality. You will also get to know “What are the click-worthy calls to action?”, or “What are the elements required for high converting landing pages?”
PAID AND EARNED: TWO SIDES OF INFLUENCER MARKETING by Jay Baer
(Source: ConvinceAndConvert)
For conversions and making your business visible and known, the best strategy to follow is Influencer marketing. Sometimes, marketers consider it a bit confusing, but if implemented in the correct way, the results would be positive.
Paid and earned: two sides of influencer marketing e-book for digital marketing tells about what we should do to have a successful influencer marketing, and what should your focus be on when coming to paid marketing or earned influencer. All these kinds of questions are answered in this e-book.
You can also find some other important aspects viz the reasons as to why brands need influencer marketing etc. The influencer marketer requires brands so that new content can be developed and posted for the followers.
This is the best e-book for digital marketing trends that you should follow to know about different types of influencers like the mega, micro and macro, their impact and a lot more.
THE MARKETERS GUIDE TO FACEBOOK by Contently
Source: Contently
Facebook has become an entirely new world for people inside the universe. The power of Facebook has become immeasurable and unparalleled when compared to other sites in all perspectives. Social media owes the world’s 25% of the traffic.
For all the brands to promote themselves, Social media acts like a gold mine, where you can keep your customers engaged and can bring their attention to your official website.
“Marketers guide to Facebook” by Contently, is the best e-book for digital marketing trends, mainly in social media. The book gives in-depth information on how to undertake Facebook marketing? You can even be able to run how to leverage the Ads in the social media platform to get better results. You can also find the best tips and tricks from industry experts and the case studies related to it from the brands who have mastered social media platform.
INSTAGRAM FOR BUSINESS FOR DUMMIES by Jenn Herman, Eric Butow, Corey Walker
(Source: Allitebooks)
The social media platform ‘Instagram’, can be efficiently used for increasing the business visibility, lead generation and conversion of the leads. Developing the brand insights will help in creating a brand awareness among people – on the products and services provided. Using Instagram for brand promotion will help connect the younger generation with a large sea of people, connected to social media. This will bridge the gap.
Business or brands can easily showcase “what they are doing” and can offer a view on the prospects to the customers. It can also build your brand profile on Instagram and improve engagements and reach. Create enticing campaigns, draw people to interesting contests and provide gift coupons to the winners.
These are some tricks and tips that you can learn from this e-book “Instagram for business dummies” which will help enhance your business and reach, through Instagram. This is how you can leverage your brand name in the social media.
Google analytics is a tool by Google for Search Engine Optimization or SEO and for different online marketing purposes. It gives a free web analytics which contains all the statistics, graphs, basic tools that are required for analysis. How Google Analytics will help in SEO Strategy.
Features of Google Analytics:
It contains data visualization which means getting the whole data, statistics, and everything that is related to one screen.
The data which it displays gets updated with time when new trending things goes on.
All the data provided are segmented into a subset for easy analysis.
You can get the full custom report and can even share the data using emails to have an easy communication.
Not even that it is integrated with other tools such as the Google Adwords, Website Optimizer, and Public Data Explorer.
The websites which are small or the startups or the companies which are of medium sized Google analytics support these websites more. But on the other hand, it doesn’t provide much support to the larger websites and the websites having higher enterprises. The data that is provided in the front end when we search something is provided by the Javascript page tags inserted on the pages and the codes on that data which the user wants.
The Page tags are nothing but a bug which checks on all the data that a visitor wants. Whereas, if the user has disabled Cookies the system itself can’t get all the data of the users because everything relies on Cookies. Google doesn’t analyze all the data given or available instead it does the sampling of reports.
Advantages of using Google Analytics
However, some people have raised a concern regarding the security issues while using the Google Analytics. From the dashboard of Google analytics, we can know information about those websites and people who are connected to social media sites like Facebook, Instagram etc. And there a lot of companies who require commercials in huge number so, they want an advanced version of web analytics.
Analytics tells a lot of things about the websites that are being analyzed by the Google analytics. Below are some of the points that should be considered:
How much amount of traffic you can attract and where are users from?
What are the pages that attract the users and why?
How much time do the users spend on a particular page?
What are the pages the users mostly surf before exiting from the internet?
In which websites or web pages the major number of users get converted to customers?
What is the number of users surfing the internet using Phones, Laptops, Desktops, and tablets?
What is the exact location of the maximum number of users?
Below are some of the ways in which you can use the Google analytics tool which is very much helpful in SEO strategy making:
MEASURING THE TRAFFIC
Usually the digital marketer especially the SEO’s are tested by the abilities how they are creating the website rank high in certain keywords. And every digital marketing agency rank the SEO’s on the basis of total traffic generated and the Conversions created. If your site is active in the internet platform for 13months then it is called as to be the active and well-performing website. It gives you a fair chance to showcase your talent by showing the growth chart.
With the help of Google Analytics, the full growth graph is shown, there is a comparison tool already present in it. The Executive of any company can easily access it and see the growth chart and analyze from it. And you can show the executive about the progress and growth the company got because of your efforts.
If the officials see the growth they didn’t even ask about the keywords and the relevancy and where they are being used. Because when someone sees the growth he focuses on that only, after which rest all background things becomes blur.
The main thing which matters here is the growth and the profit that the company earns. Which means you have to showcase yourself as you are the reason for growth and profit. This is the best key to make your mark in the company.
LANDING PAGE SEARCH AND CONVERTING IT TO LINKS
The most important thing here comes up is knowing all those pages which receive a lot of organic searches. This helps the content marketers to take the best decision. Even helps in the making the strategies strong and good. Helps in making the best strategies in comparison with the other companies.
That’s is why organic search metrics becomes so important to be checked. It’s very simple to see the statistics for it. Just you have to select the “behaviour” in the bar in Google Analytics, then select the “site content” then go to “all pages”. After which you will get the full data of the pages which are trending the highest.
How to improve landing page?
It even gives several other options such as if you want to see the search result for the particular category in the page you can easily do that even. You can also see the indexation of the top web pages which are ranking high. If there is a landing page which has various kinds of the viewing analytics. This means the page view is huge and has a lot of interest and offering its user the best experience and ranked better than any other sites.
If you have a web page and Google likes your web page that means the other sites will also know about your website and see about the website and make your website popular. This is a very essential step to boost your page and help get the backlinks and users to your site. You can then easily link your page to the other pages by giving backlinks and internal links from your and their site.
If a site ranks low in the page ranking that means the company doesn’t provide the service which it mentions to be. These people usually use keywords to drag people but don’t keep the important content when users go to the actual site. Which invites the increased bounce back rate which means users return back who are not interested.
SEARCH QUERIES TO FORM THE RELATED CONTENT
Before writing a content you can always see what the users are searching? what is trending? and what they actually want? For writing the best content the most important thing is searching the relevant queries, relevant keywords and then concentrating everything in a content and making it effective. This process is very difficult and clumsy and lengthy process. In this process, all the information can be easily received from the data collected from the Search Console.
You just have to go the “Acquisition” option then go to “Search console” and then to the “queries”. By using the Google search console you can get access to all the keywords for the particular word you searched. You can even find all the information regarding who and what they searched about you and your company? Even small things like who you are? what is your company about? what are your services? etc.
How to write content?
While creating the content it is always recommended to save the keywords that are related to the topic. This thing helps in creating your website rank higher in the Google rankings. To reach this place you always have to filter the keywords and chose those which are higher in search rankings.
After gathering all the keywords then comes the content preparation. Before that one more small thing is there. That is searching those pages which contain the relevant keywords and finding their reach. This thing makes the work very easy for the content writer because if the keyword reach is very good then the page ranking would be very good. And automatically the content will be having the highest reach.
THIRD PARTY COMPANIES PERFORMING THE BEST
Google Analytics is very useful if you want to see the campaigns that you ran for third parties. You can easily access it using Google Analytics. When you go to Acquisition then you will see another option such as “campaigns” and then go to “all campaigns” where you see the “full campaign list”.
Basically, this contains the information about all the promotional campaigns that you have done for other companies. And the campaigns that will showcase on their website but it will point to your site just by giving backlinks which may include things like discount codes, dedicated landing pages, articles, guest blogs etc. And each of the campaigns should contain a UTM code. As this is the code that makes the work of the Google analytics very easy while tracking for campaigns. The UTM code is basically attached to custom URL which is usually used to track the source, medium and the name of the campaign.
Performance Of Third Party
The data which is gathered from the campaigns of the third party will help to get the details of the website which is on the top and why it is? This instead helps in getting a lot of audience and clients. Links usually bring a lot of hype and weight to your web page. The more powerful the links are better the rankings of the webpage will be. Because links are the strongest things to get the best results.
And always note down those keywords which you think are relevant and are required for the future purpose. This even includes those keywords that help in attracting traffic to your website. These keywords you can find easily by going to the option “Acquisition” then go to the option “campaigns” and then to the “organic keyword”. This gives you full details of the keywords and generates new ideas for the content.
GROUPING THE CHANNEL TO GET THE TARGET
Users are the base of any company and the primary thing to remember. It is very important to have the details of the users whom you are targeting and of those who visit your web page. For example, if you have two websites one with all the statistics, well-defined profile, and higher metrics. On the other hand, you have another website with no profile information, Uncategorized, unstructured and no other information. Then which website will people opt for? The answer is the well-defined website.
So, these are all the channels or the pathways that let the users come to your website. Some people may have come randomly, some may have already visited your site, some may have seen your ads. There are a lot of possibilities in which a user can come up. But our work is to bring those people and giving them a reason to visit the website again.
When searched for the channels Google Analytics will show some of the default campaigns and channel in the first. But you can filter it out by choosing the categories and applying those things which will take you to the desired result. It even has the feature of grouping in Google Analytics which you can access by going to same option that is “Acquisition”, then you will get another option “All traffic” and after which you will get another option “Channels”.
What are the channels?
Not only that you can even create yourself a lot of channels. But, only one thing that you have to mark here is that “Is channel relevant enough?” and “Is it useful or not for the business?” And you should have every detail about it, but if you don’t know about it then the problem is with you. Instead, if you have a granular channel grouping you can get the best result as it eases the decision making. By accompanying this you will have the data that is accurate and right.
For having the best landing page- analyzing and performance of the landing page is mandatory for the channel’s performance. Planning everything in a strategized manner and having the channels those are working and which give suitable results. Not only that it should draw a lot of people to the website and increase the traffic to your website. These are some of the important things to follow.
(Source: eBay)
(Source: Canva)
(Source: piktochart)
(Source: Salesforce Pardot)
(Source: Uberflip)
(Source: Moz)
(Source: FreeEbooks)
(Source: Buffer)
(Source: Optimizely)
(Source: Lemonstand)
(Source: Hubspot)
(Source: Marketo)
(Source: Unbounce)
(Source: ConvinceAndConvert)
(Source: Allitebooks)
