Black Friday Marketing Strategies for Instagram

Black Friday Marketing Strategies for Instagram

November is almost coming to an end and Black Friday is approaching very fast. every marketer should be buckled up with different and unique marketing strategies. The end of November is the beginning of the holiday season as it all starts from Thanksgiving and ends up at Christmas. It is a perfect opportunity for the business person’s to complete the year in a good note and increased sales during this festive season. However, start the new year with a new zeal and positive vibes is a great idea. To promote your business one of the easiest and reliable place is the digital media. These days people are more into the internet and digital marketing than going personal. Upon that social media has become a major part of everybody’s life. So, it becomes very important to target social media for any kind of business to drive the customers.

black friday offer

(Source: Pinterest Sephora)

While we move towards social media there are a lot of trending social media sites which also give access to do business in their site like Facebook, Twitter, WhatsApp etc upon all these nowadays Instagram marketing has increased a lot and people are more relying on the Instagram marketing or Instagram Ads. In all these things we can clearly say that Instagram has raised its levels towards branding and included a lot of features which helps in easy branding and driving lots of views.

In this article, we are going to mention the best Black Friday marketing strategies for Instagram that will help you in all the ways to improve your market presence and grab the attention of a lot of people towards your brand.

PLAN A CAMPAIGN

Though Black Friday is around the corner you will find huge spendings and transaction in this period of time. You can get immense sales and success only in this period of time. Doing a promotion in this season of the year is very advantageous because you will get to know your active customers who will look for various deals this holiday season.

black friday marketing

(Source: Instagram)

So, it is the time to stop worrying about what has gone and what sales you made earlier and start thinking what you are going to gain now and centralize your complete concentration on only one thing that is gaining the customers’ attention. Whereas it is just the type of campaigns that vary, which usually depends on business types, but the only thing that remains same everywhere is making the profit and dragging the customer’s attention towards your business.

black friday marketing strategy instagram

(Source: Instagram walmart)

You should have a very good planning and strategy which will bring you the preferred customers. It should contain every single aspect that defines about you and the product that you are selling. Prepare an eye-catching poster with all the offers, discounts and exclusive gifts that you want to give your customer.

Offers & discounts are the first things that a customer looks for during holiday shopping. It may be an age-old tactic to drive the customers but, Yes! it works. Eventually, it is you who has to make it according to this time period or generation, and make people attracted by doing something for which people crave for and will buy for sure. Promote all these things in the digital media and do digital marketing because these days digital media is the most watched place and it is a place where people most of the time stay active in. So, a proper strategy and tactics for this very much important.

START SOON AND END LATE

Festive holidays just come once a year so concentrating on it, weeks before the holidays start always adds up as an advantage. To make it work for you it becomes very much important to take it seriously, and look it as more than just a day event. It is the time to concentrate on the whole holiday season.

For the best results start planning a few days before or you can say some days just ahead of Black Friday. This planning stays with you a longer period of time, and daily you get a certain amount of customers and the customers will keep on increasing gradually every other day. The plan should be like start posting about the offers, discounts, gifts etc. a week or a two before and increase the excitement level in the people day by day. However, also give the people a sneak peek about all those items that are discounted or have the exclusive offers.

black friday marketing tactic

(Source: kidly)

The motive is to create a lot of hype and buzz about the brand, offers, discounts etc. then extend it till Black Friday just by showing your hit products, biggest sales and then the discounts upon these items if any. So, that when exactly the Black Friday is arriving the viewers will be ready with their wishlist to buy it immediately.

According to the surveys, it is revealed that 62% of the shopper’s shop post the holiday. So, at this time let your brain do a brainstorming and start thinking about the offers that you can give the customers, however, which starts before the holiday days and continue till some days even after holidays.

FOLLOW-UP YOUR CUSTOMERS

Send all your customers the exclusive offers that you are planning to have. Whereas, keep in mind always send exclusive coupons to your loyal customers and the followers who buy from your website frequently and start following them. One important tactic to hold on these people is to give them some extra coupons or discounts or you can increase their sales day option or you can ask them to use certain coupon code so that they can avail the required discount. While creating a bit of scarcity marketing or FOMO and making the period very urgent or making it as a period of urgency.

instagram black friday marketing

(Source: Instagram chictreasure)

However, it is not necessary that everyone whom you share the promotional advertisement will turn up and make a purchase, but yes you can expect that a lot of people will turn up may be through your promotional ads or maybe from some other channel. For all these things to happen following your trusted customers is important.

These days the ADs on Instagram can be more personalized for a specific customer by using his/ her place that person is residing and using their linguistic factors in the ADs according to the region where they live. This way it helps to connect to the customers from all the background and this increases the chances of the purchase.

Warm up, and start planning according to the region, customer’s language, place, habits likes etc. and start showcasing your potential advertisements to the customers.

CREATE HASHTAGS

At present, there are 6.7 million hashtags comments being used until now under the #blackfriday hashtag and it is expected to rise till the end of the holiday. To avoid your posts and advertisement from getting faded in the crowd in between all the post. It becomes crucial to have a great Black Friday Marketing strategy is mandatory with your customized hashtag.

black friday strategy

(Source: Instagram)

A customized hashtag for black Friday will make your unique and stand out in the crowd and ask your customers and the followers to use this hashtag. While keeping all your attention centralized on Black Friday and the upcoming events. Hashtags play an important role in drawing you loyal customers and you also get a clarity about your customers.

FREQUENT POST

The holiday season gives you more customers and produces you a lot of engagement in Instagram people before buying anything online believe in the updates of the Instagram. Create a lot of posts, and make the people engage to your page on the Instagram page this is one of the best Black Friday Instagram marketing tactics. Schedule everything beforehand and flood your social media site with Black Friday posts as soon as the holiday arrives.

instagram black friday strategy

(Source: Instagram walmart)

Maximize the posts per day and create more events to drag the attention of a lot more people and it will initially increase the followers. At the end of the holiday, you will find that your followers will increase so as your sales.

STRONG CAPTIONS

Have a killer and the stronger caption aways while including the call-to-action which was not so important earlier for the Instagram caption however it is considered to be the most important thing these days. There are different kinds of shoppers out there first one who shops a lot during the Black Friday and the other are those who may not even cross your shop fence or check your website before and will think a lot before making a purchase.

So, it is you who have to make sure that your posts convert these type and normal viewers to the customers and they buy things from you. The captions you mention on the image should be the strongest which will drive the more customers.

instagram marketing

(Source: Instagram me3store)

The CTA that is present asks your customers to view all your products and shop the collection, then comment on the post and give them a promo code which the customers can use while checkout etc. All these little efforts will drive you a lot of customers for sure and increase your sales.

EXTRA EFFORT TO REPLY COMMENTS AND DM

In the year 2017, a whopping 13 billion sales happened in the Black Friday day. So, you can even find out that your Instagram account may be flooded with a lot of comments and DM messages which may include a lot of things like people enquiring about a product, about any discount, any query etc. all these may be the possibilities that a customer may require a reply for.

black friday instagram marketing

(Source: Instagram walmart)

Make sure you and your team are fully ready with all the expected question and answers for it. Especially, when you are releasing your sale, discount, promo code in the Black Friday holiday time. If you will make the work of the customers easy and smooth then the possibility of the purchases will increase. People always liked to be answered quickly and in a polite manner which makes them feel good and 70% of the time they will make a purchase.

TAKEAWAY

These are some of the major and important Instagram Black Friday marketing ideas, which not only fits in for the Black Friday it can be incorporated for all the holidays and festivals. Similarly, it can be incorporated for some other social media sites like Facebook, Twitter etc, these tactics are considered to be top tried methods to increase the sales and viewers and then convert them to the customers.

If facing any problem in incorporating these tactics feel free to contact us!

Have great and happy holidays!

10 Last minute Black Friday and Cyber Monday Marketing ideas

10 Last minute Black Friday and Cyber Monday Marketing ideas

The holidays season is just a few days away, people have already started shopping crazily for this season. Holidays usually include celebrating with the family, friends, and relatives have mouth-watering food such as roasted turkey, baked potatoes and then, of course, a lot of shopping. Starting with the Thanksgiving which on November 22nd this year, the holiday season starts. Followed by Black Friday and then Cyber Monday so on, the holiday season starts from thankings and ends till Christmas and then may continue till the New Year.

Researches have even revealed that 8 people out of every 10 always plan to spend more on holiday shopping in the winter season. The shopping list of shoppers includes 54% of shopping for clothing and footwear items, 45% of shopping is for gift cards, and the rest 43% of the shoppers buy toys and games. On the other side, 4% of the people take a strong stand that they will not drain a lot of money for the Black Friday shopping. This was 2% in the previous year which has increased by 2%, now people are becoming a bit attentive while spending the money.

holiday shopping

When coming towards the huge spenders in the holiday season they the only name that pops up are kids. Yeah! kids are the top spenders and seriously drain all the money from their father’s account. 54% of the fathers spend more amount for buying the kid’s stuff or whatever their kids want. This year dad’s become the top spenders for the holiday season. This percentage increased by 23% than the previous year spendings. Rest percentage which is left includes: parents of the kids aged between 6-11 years, it is expected to be 49%, 44% are the people are single parents, then 44% are the men aged between 18-34 years, the final one is in total 40% these are the iGeneration people between 18-23 years.

Online shopping destination Black Friday

Digital shopping platform is conquering the whole offline market and all most all the brands are turning towards the digital platform to give people an easy and larger exposure. The previous year online shopping spenders were about 86%, however, this year it has increased by 5% and has become 91%.

black friday marketing

However, in the race of doing online business or e-commerce marketing, Amazon tops the chart with 73% of the people preferring Amazon for the shopping. After Amazon, the mass merchandise comes up with 70%, which is followed by departmental stores with 50%, then the footwear and the clothing stores with 51%. Amazon is considered as the top influencers for the online sales till now.

Online shopping is majorly dominated by the iGeneration with 83% of the youngsters buying everything in the digital platform. After this, the millennials people between the age group 24-41 come up with a major spending til 74%, then the generation X the age group of 42-53 spends around 70%. At last, the baby boomers aged between 54-72 years are 69%. These are actual shoppers percentage according to the age group of the people who do digital shopping in the e-commerce site.

cyber minday and black friday marketing tips

Source: Pinterest

Keeping all these things in account the brands have an excellent opportunity to use this and increase their market value. Targeting the Black Friday and generating the best Black Friday marketing strategy will for sure to increase your sales.

However, the important thing here pops is what is the best Black Friday marketing strategies that should be incorporated? To help you out from this type of dilemma we listed out the top Black Friday marketing strategies below:

Tricks and tips for last-minute Cyber Monday and Black Friday Strategy

Scarcity Marketing

Scarcity marketing is the best tactic to make the people afraid when you are just a few days away from the D-day. When you keep something in your e-commerce account and say the viewers that “if you don’t buy it soon then you will be missing out something huge” the viewers will start thinking about. This is what scarcity marketing is all about. Making viewers feel that if they miss out this opportunity then there will be no new opportunity to buy the same product.

amazon limited deals

Source: Amazon

The World’s top e-commerce company Amazon incorporated this technique to grab the attention of a lot of customers. Not just the attention even to make them buy the product by showing them the messages like “Only 1 left in stock” upon seeing this there are 70% chance that people will hurry up and buy the product.

FOMO or Fear of Missing out

This is also a type of fear that the companies try to create among the people. It is very much similar to scarcity marketing, in FOMO people get feared of missing the item and buy the item immediately.

FOMO marketing

Source: Booking.com

As shown in the above example that Booking.com use this tactic and show the people that the item is “out of stock”. Here, in the above AD, you can see that the Booking.com is showing its customers the message “You missed it!”. This creates a sense of fear among the people and if they lose one thing then the people will be in the hurry and immediately book other options that are available. This thing increases the sales of a brand in an urgency and is considered to be the best Black Friday marketing tactic.

Give Exclusive offers

Offers attract a lot of people, grab the people’s attention and make the people buy the product. Each and every person present on this planet love exclusive offers. It is one of the old and tried tactic which is adopted by all the marketers for a long time to increase the sales. We assure you this is the best tip for the Black Friday marketing.

Giveaway the best marketing offers and deals possible and people will be attracted like anything and this will for sure increase your sales. Never and ever forget to give exclusive offers with attractive taglines and images. Below are some of the example of digital ADs on black Friday marketing.

black friday deal

Source: Pinterest

 

marketing deal for black friday

Source: Pinterest

black friday marketing

Source: mystery shirt

Social Media following

Social media plays a crucial role in driving people to your website. These days all the people who are using the internet are active on the social media platform which makes social media an important place to target the audience. Social media Ads works like wonders and it is a proven fact that 50% of the customers come from social media website to make a purchase. So, never forget to concentrate on the social media site, if you miss it then you miss a lot of customers.

facebook black friday ad

Source: Facebook

The above Facebook AD is for the Black Friday marketing of a hotel which is providing exclusive offers for the holiday season. However, the below one is the Twitter Ad for the Black Friday marketing deal providing some amazing deals in the social media site.

twitter black friday ad

Source: Twitter

In Instagram, you can have two ways of marketing one through the normal Instagram Ads another through the Instagram Stories. Both drive a lot of customers while Instagram stories these days are driving more customers and a lot of people are getting attracted to it. Below are the examples for it.

instagram black friday ad

Source: Instagram

instagram stories

Source: Instagram

 

Cross-channel Marketing

If you want to increase the per customer revenue metrics of your brand then start promoting the adjacent product now, Yes! show the adjacent product who have just clicked the purchase option. By now, you will be wondering how? this is not a rocket science.

A customer completes one purchase then showcase him/her the items related to that item. As soon as one purchase is completed and the customers view other items related there is a 50% chance that people will buy this also. Or, give an option and combine it with another item and offer it for a discount then there is a huge chance that people will buy both.

Paid Ads

While going for the last minute marketing tactics for Black Friday the paid ADs become an important aspect to rank in the top of the search page and gather the attention of the viewers who are searching for it. For all last minuters, paid ADs is a big requirement and are the rescuers which should not be neglected.

Google paid ads

Source: Google

Optimize for every device

The Application or Website that you have for your brand or company make sure that it is easily accessible in smartphones, tablets, laptop, desktops, each and every device through which people can access the internet platform. Optimizing it all devices: a marketer and the brand should not take it in ease and should check all the time whether people can access it or not.

Most importantly you should check whether it is working for all the Operating System available that is the Android and iOS. Make sure your website is working good enough and doesn’t contain any bugs and loads fastly so that people stay in your site and doesn’t go away in mid due to these problems.

Focus on the e-commerce site and flood the site with offers

As the holiday season is a week away it becomes necessary that your e-commerce site should contain all the offers, gifts, coupons etc. all those things which make people excited and come to your site for making a purchase.

You should feel as if this is your last chance, so, make it big and flood the website with all the exclusive and the best offers that you have. People love offers, discounts, coupons, gifts etc. So, never miss these things. Below we mentioned some of the top company website and their landing page offers.

Apple ads

Source: Apple

Amazon ads

Source: Amazon

eBay ads

Source: eBay

Push Blogs

If you have some old blogs related to the topic like about the holiday season or Black Friday marketing deals or cyber Monday marketing deals then push the blogs forward. Refurbish those content according to the present requirement and keep it in front of the viewers. This will increase the number of viewers to your site and your old blogs will gather more viewers.

This is a way to make people know more things related to the same topic and to get a full brief note about their requirements, it will work as a guide for the users searching holiday marketing, black Friday deal or Cyber Monday deal.

Referral codes

Usage of Referral codes have been increased these days, people are nowadays are using these codes to grab more customers. In this, if one user comes up and makes a purchase then he will be given a privilege to avail certain amount or discount only if they use a specific code and refer to their friends or family then they have to come up and make a purchase, after which they first user can avail the coupon. This works generously because a lot of people come up like this and there will be no decrease in the graph of earning people will flood up and refer there friends to get the coupon.

referral codes

Source: Getpayroll

referral discounts

Source: Subscription box

These are some of the tried marketing deals for Black Friday for all the last minute marketers to gain the attention of the audience towards their site. We assure you will also get the best result and your sales will touch the peaks if you also apply these.

What are you waiting for? Apply these Black Friday marketing tactics and increase your sales.

If you will face any problem then feel free to contact we will help you in all possible ways.

Scarcity Marketing and FOMO tactics

Scarcity Marketing and FOMO tactics

Scarcity marketing and FOMO are a major thing that works for all those brands whoever has implemented it. People always crave for a lot of things, however, if the craving for a particular thing is more people find it is just in numbers or going to get over. Or you have only a limited period of time to buy that particular product or else you will miss the chance to buy that product. This is called scarcity marketing or FOMO. There are a lot of companies who follow this way of marketing, however, the marketer supports this way of marketing a lot. The top companies mostly the companies who are into the E-Commerce sector use this method this assures you get a lot of customer’s attention unless you do it in a particular way or strategy.

We help you know more about the scarcity marketing and how should it be implemented so that we get the desired result as we want and gain the attention of a lot of customers towards the business

What is scarcity marketing?

Scarcity marketing

Source: motive metrics

Scarcity marketing is a type of marketing which is based on the theory that normally relies on the proven theory of increasing the need of the hour and all the stuff which are difficult to obtain. This includes a vast variety of things like the price, distribution, promotion, products etc. It basically includes motivating the people to buy something urgently if they will not buy it then there is a huge possibility to lose it and the marketers also create a situation in which you will start believing that if you lose the chance now then you will not get it the whole life long.

The aim is to make people feel the need of urgency through the call to action which is aggressive. Making people scared is the trick behind it and make them feel that if they don’t buy now then it is like they will find anything in Universe except this.

Scarcity marketing basically feeds on the customers fear of losing the product if they don’t buy it immediately. The simple logic behind it is that being humans if we quantity of a product is decreasing and then it will not be available then suddenly the value of the same product increases. People in become crazy about it and try all the things possible to grab it.

People usually think the marketers trick them by giving them different discounts for various products however in the other hand marketers don’t trick them on discounts whereas they trick them by creating a chaotic situation or urgency of the discount. Marketers normally discount all those products which are in high demand or you can say are of good quality.

Here, the one thing may confuse you and a question must have popped up “if the product is so good and has a market value then why is being it sold at a discounted price?”

Only one thing I have to say “Be Unique in the way you want”. Suppose a product has already a good market and hype then marketer uses this trick to create more buzz and drag the attention of a lot of more people, then create a sense of urgency in it. Like if don’t buy the item maybe you will never able to buy it.  The truth is to keep need of scarcity without having to lower the price of the product.

Scarcity Marketing and FOMO

This Scarcity marketing can otherwise be coined as the FOMO marketing or the “Fear of Missing Out”. The fear makes the people scared out and eventually, they fight to buy the desired item. The FOMO and Scarcity marketing basically works well together. Scarcity marketing and FOMO is used nicely as well as works in the Digital platform.

Yes! you hear it right these both the things work like wonders in the Online platform. As we all know these days people are more using the digital media or the online platform for doing any kind of shopping. These days the e-commerce websites are increasing then the normal shopping malls. People are using e-commerce sites and order whatever they want just by sitting at their home because people usually like to save their time and doesn’t want to go out spend unnecessary time, that is why people these days are investing time in online shopping using the e-commerce websites.

Scarcity Marketing and FOMO is great in the digital platform because these days you can even access to the social media sites to make your branding. People these days are so much active on the internet platform like more than half of the worldwide population are using the digital platform. Digital marketing has become a part and parcel of everybody’s life. While people see these type of AD’s which say “Running out of the sale, closes now” etc viewers usually hurry and start buying the items. It is a psychological fear that people get and when viewers see the AD and start thinking if they lose this opportunity then this is the end they will not find another one.

Tactics for Scarcity Marketing and FOMO

 MISSING OPPORTUNITY HIGHLIGHT

Ping! the customers with messages and alert them with the missed out opportunities. This tactic is basically used by the online Hoteliers to showcase people that they have missed a brilliant opportunity.  Yes! you hear it right they showcase that you have missed the opportunity so that you can immediately opt the other best option.

scarcity marketing strategy

Source: booking.com

This is an example from booking.com and you can clearly see the message that you get “You missed it” booking.com also uses the FOMO marketing tactic to scare the hell out of the people. So, that next time people get alert about it and book the tickets beforehand only.

It is one of the greatest examples of FOMO marketing and scaring the people.

LIMITED STOCK

Scarcity and FOMO work hand in hand, creating a sense of shortage this increases the sales while creating a fear of losing the product. If something is going to run out of the stock then people fight on to get the item in any case. This is the main reason to make people awake and highlight the scarcity of the product in the digital platform.

Below you can see that Amazon is using the same Scarcity marketing to grab the attention of a lot of people and showcase the number of stock available.

FOMO tactics

Source: Amazon.com

You can see that in red letters it is written “Only 1 left in stock” this is what scarcity marketing is that brings out the FOMO inside the people. Even if the product is not that many worthy people will jump over to buy it at any cost.

The booking.com also uses these techniques to drive the attention of a lot of people to its online website and make people rush and grab it as soon as possible.

scarcity in booking.com

Source: booking.com

“In high demand! Booked 13 times in the last 24 hours” this is actual fear that the marketers try to create in the people to generate leads.

LIMITED TIME OFFER

This is the major trick in which the users usually fall for, increasing the need of the hour and value for the product automatically increases. It is used for creating an urgency to buy a particular product. The trick is to trigger the loss aversion or the in layman language we can say to generate the FOMO in audience.

If a person who watches it thinks that there is a total chance to miss out the great deal then he/she will for sure reach out their virtual wallets and buy the product. To make it easy for you we show you some of the FOMO examples below:

zomo tricks

Source: booking.com

This the image of booking.com showcasing all the FOMO marketing tactics in it, most importantly it showcases the number of people looking for the same hotel. That is the main tactic used by digital marketers most of the time they showcase the customers how many people are searching for it which automatically make the viewer feel that: Yes! this is the best hotel and should go for this hotel only.

We also showcase you another example in Amazon how they are showcasing the same aspect in a different way.

limited tricks

Source: Amazon.com

Here, you can see a yellow line below which you can see the percentage of the people claimed the product. In Amazon, the deals of the day offer you this facility with help of which you can see the number or you can say the percent of the people who have claimed. When a user sees this he/she will feel attracted and will think that so many people have already bought it means it would have been a great product. That too it is obtained with the required discounts that increases the customers’ engagement.

REVIEWS

booking.com review

Source: booking.com

amazon review

Source: Amazon.com

Driving viewer’s to your website is just one part of the job. However, transforming those viewers to customers’ is the next step and a crucial step. This is the turning point when the reviews help you make your viewers into customers.

Well, Yeah! the customers most of the time trust the previous buyers and the reviews which they leave, it is like their trust indication. If a customer already bought that item and gave a review of the item, the process of buying was easy or not, product quality, deliver process everything. This gives the viewers a brief idea about how their journey will be from selecting and buying the product to get it delivered.

The important thing people get to know here is the product and its quality after which it depends whether to buy that product or not. A digital marketing agency and an e-commerce service should always take care of this minutely.

flipkart review

Source: Flipkart

Above are some of the reviews of the people in the popular sites like the booking.com, Amazon.com, Flipkart etc. Companies should manage it nicely because more than 50% of the people rely on reviews and make a purchase after looking at it.

Keynotes

These are some of the tricks and tips or tactics which should be implemented to get the best results using the scarcity marketing and FOMO which means Fear Of Missing Out. Marketing these days made huge in the digital platform using the fear of the people and make their place in marketing. This is one of the best tactics one can include in their marketing strategy to gather a number of customers’.

To more about Scarcity Marketing and FOMO or topics related to trending marketing strategies and tactics. Please write back to us we will be happy to help you!

What are the top Google My Business mistakes to avoid?

What are the top Google My Business mistakes to avoid?

While you are searching for something locally for any business place, shop or mall etc. Usually, where do you turn up? First, you will choose either the recommendation from friends and family or will go for the online media and go to a search engine for searching the place. The most loved search engine all over the world is “Google”.

According to Google Statistics, one-third of the Google searches are related to local searches and 90% of them are using mobile phones for searches. There are more than 500 million people searching for the local places using the online platform every day.

The local searches are increasing 50% faster than the other searches in the Google. Local searches are making its presence felt in the search results and showing how important the local businesses have become and how people are searching for it.

Google my business is cost effective and perfect for the local SEO business, it can be used effectively to increase the presence of the business in the Google search engine rankings. If you notice everything closely while searching anything in Google you will also know that there will be a “snack pack” results displayed on the right side of the screen. All these things are controlled by Google My Business.

Listing in the Google My Business and enrolling a company in Google My Business is very easy moreover, it is free of cost and is pretty straightforward. It is for all those also, who find that Google My Business is very difficult to handle or those who don’t know what is Google My Business is or those who don’t at all hail from the technical Background.

To help you in all those types of situation and difficulties that you may feel. We list out some of the important points that you should take care while you are going through Google My Business or opening an account in Google My Business:

How to start to Google My Business?

It is the best tool for marketing in the online media and is the perfect tool those who have limited resources but want to make it big in the market. However, this tool is fully free you don’t have to pay any charges for anything.

This is not a rocket science you have to first go to the Google My Business page then directly sign in with your account details. After the sign up you will be redirected to the Google My Business dashboard here you have to enter your business name, phone number, the category of the business that you are doing, website link etc. I would suggest you fill up all the things that are mentioned and are asked about, avoid to skip even one parameter. This will help you in all the way because while you complete it Google will make the suggestion to other users regarding your company if you include all these things this will give the viewers a broader aspect of your work.

When you go the Google My Business official website you will have to sign in directly. The page will be like the below one. To know about Google My business you can also check the option How it works in the front page only. It gives you brief information.

Google my business

(Source: Google My Business)

The picture below shows the sign in page where you have to enter the business name that you have of your company, shop, place etc.

GMB sign in page

(Source: Google My Business)

After the sign in you will get the verification information about the business. It will showcase you various options which you have to abide by.

GMB terms

(Source: Google My Business)

As soon as you abide by the terms and conditions you will have to choose a verification way like through the mobile numbers that you have given, or email ids. You can choose the ways you are comfortable for verification. Google carry on this verification process as it is very important to know that whether your company is genuine and eligible or not.  It is usually done using the postcard in the emails if you are new to Google my Business. Or else it can be done using the phone calls if it is being transferred to previously using a person.

 

verification page

(Source: Google My Business)

That’s all you end up having your account in Google My Business. Then you have to update, post all the things that go on in your business and all those things that will enhance your Business presence in the Google search engine.

If you are still getting confused about how to use the Google my Business then you can go to Google My Business help where you can find in details about how to get through.

GBM help

(Source: Google My Business)

Images in the listing page is a must and should because:

  • First of all, Google checks your Internal and External view of the office and verify your workplace, it is like a business verification. So, if you include the image of the building, internal workplace image, staff, signage etc. It will assure Google that you are far more unique.
  • Secondly, Users, these days check the place, area, the company after which they will think whether to invest time or not. It is mandatory to add the necessary and only the relevant images which gives an overlook of your business and company. Assure that all the images are of High Definition or HD quality.

Once all the things are done and set up nicely then you can get into Google my business whenever you want and can make the changes.

How to fix outdated and wrong information?

The information that you give in the online media should be up to date. While having a consistency in the information that you give in the Google My Business is important, this includes the things like NAP which includes Name, Address, Place- this is considered as an integral part when someone is searching about you or found about you.

With the help of your Google My Business account, you can change everything like- your time of opening and closing, the holiday dates etc. One of the biggest mistakes that people usually do is forgetting to keep all these things in Google my Bussiness listing which becomes a black mark to the company whenever a user is searching about it. People while searching something expect to get all the information about the company or the place that want to get to. If they don’t get all these information it upsets them or on the contrary if you don’t mention anything and the customers show up in your office while you are close it will create a bad impression about you in customer’s point of view. There is a 100% possibility that they will never turn up for your services.

To avoid this type of future situation it is important to have an updated information in your Google My Business account from time to time. So, that whenever a customer searches about you and your services he will land up in the right page with correct information.

Handing over your work to an agency a big NO!!

If you think like “this is a very tough task and I can’t take it and it is better to hand over some agency” then for this situation the straight answer is a big NOO!!!!! because it is not at all tough to be handled. Once you have an account you have to update it only when there are some changes in your business profile.

Google My Business provides all the means through which you can connect with the users just by having the relevant keywords related to your business. It helps in all means to make it easy for you. At last, it is you who knows about your work and services, whereas no other person can describe yourself better than you do.

As you the right person who knows all about your business it is just you who can handle the business page. While coming towards maintaining the business listing it is not necessary because you just have to update all the things and changes that you made in your business and add the innovative thing that you are incorporating presently in your work, that’s all, however, it is not a rocket science or brain surgery.

Rather than the keywords, the local search results get influenced by a lot of other things also like having backlinks for your website, reviews that have all the target keywords related to your work, click- through rate and a lot more. This provides a lot of positive results and turns out to be most effective if you incorporate the search engine marketing strategy.

TOP MISTAKES MADE IN GOOGLE MY BUSINESS

Wrong Pinnings

While updating the Google My Business one of the crucial points which people usually forget is the map pinnings. This is considered to be more important because these days digital marketing has taken over the world. People use digital media for every purpose. Customers want to go those place’s where they can easily reach through the help of Google maps who shows the direction to reach the place without any trouble.

Google map pins

If you are missing this simple point then it is the biggest mistake that you are doing. Google maps pinnings are important and it is the one on which most of the people rely on. Without the mapping, consumers will not take the trouble of searching you here and there and maybe getting lost in unknown places. Time is a pretty valuable thing and no one wants to waste it. Customers will think it is worthless or you are not up to date according to the budding technology and will not consider you in any way.

There are some cases found in which the businesses pin their location but the pinning ends nowhere. Like the Google map pinning is wrong, sometimes it shows as if the place in on the middle of the street or on the other side of the place or somewhere else. This is completely wrong pinning or it is like giving an unknown person a wrong address to go for. Here, also either the customer has to search you everywhere and get irritated at the end and will start thinking as if you don’t know the normal basic thing in the online channel, so you are worthless in their point of view.

It is advised to Pin in the right place, in the right direction exactly where your- company, shop workplace is there. This saves people’s valuable time and they will for sure appreciate you.

Located In

google location

(Source: Google)

Google recently has added this feature through which the users can edit the location or the exact place of the business in the Google My Business. For example, if you have a business listing in Google my Business, however, the information in it like the opening and closing hours are missing and the address is wrong. You just have to perform a google search to check the exact hours and the address. Or else you can even say the users that you have moved from that place and you are in some other place. Users can even post this on your business site through which the other people as well can be benefitted. You can even tell them that you have located to a particular place, location, shop, mall etc. this extra effort makes the users happy and make them think that you care them and your priority is the users.

Reviews in Google

The business owners usually get confused and get into a spider web while coming to the Reviews. Most of the business person ignore or don’t give any reply to the reviews whether it is positive or negative. A business only works when you talk to people or communicate with people. If you don’t reply to them then people will think you are rude and don’t care about them in any way, this will make you lose your target customer.

It is advised to reply to each and everyone who send you the review whether it is a positive or negative one because people will attract to it and Yes! this works like wonders in dragging people’s attention towards your business.

Eventually, reviews are of two types positive and negative. Replying to a positive one is good and joyful. If someone comments like he “enjoyed with you and your company and would like to visit again” it is great you should message him personally and acknowledge his interest. It becomes very difficult while coming to negative reviews most of the time it is seen that business people lash out the negative comments and answer in a rude way. This is not at all recommended you can answer them say like- This is not what we want our trusted customers to feel or We will acknowledge it and make sure that this will not happen in future or You can feel free to contact us so that we can discuss clearly.

These are some of the important things that should be kept in mind while going for a Google My Business listing. As previously mentioned it is easy for the even the non-technical guy and is open for everyone. Try to avoid the important mistakes that people usually do to deliver the best result to the customer.

Still found any issue while using the Google My Business you can feel free in contacting us or you can leave a comment below.

Thanks for your valuable time!!

How Content Marketing Strategy helps to improve various sectors?

How Content Marketing Strategy helps to improve various sectors?

Content Marketing Strategy is not just for only one field “software”. It is for every business person who has his own business. Making his business active on the internet platform has become mandatory. Whereas, developing a content marketings strategy that is the same in every sector is not the thing. Various sectors have their different and own marketing strategy. Below are some of the important sectors and the content marketing strategy to be followed.

Content marketing strategy for B2B

B2B content marketing Strategy means that you not targeting the common people to visit your business. Instead, you are targeting those who have their own business. These are the people just like you and are the decision makers of their own company. To build up their company they must have read a lot and are active on the online platform. These people are tired of the robotic writing and are looking for something new and good.

It is always recommended to impress them with something which is unique, maybe in a  humorous way rather than sticking to the old methods of using complicated vocabulary and professional language. Try to tell the things like storytelling but with added humour in it.

content marketing strategy

When it comes to B2B marketing email is the most effective way. A business person relies upon and uses emails more. The survey even says that in B2B marketing- proceeding through email marketing is the best thing that you can do. Even 53% of the b2b marketers claim that email is the most reliable and can help generate more leads.

Having a personalised email marketing list for every business person and using it to segment the list is the key to win in email marketing strategy. Creating the specific groups and introducing new and customised things to impress the B2B people. Target different people in different roles this helps you generate leads covering all the roles.

Content marketing strategy for e-commerce

Having a great content is the valuable thing in the internet platform. When it comes to e-commerce and selling products on the online platform content is vital for e-commerce. Whereas, content alone can’t drive a lot of people to your website. If you think that you can drive a lot of customer’s- yes! you can but just the passive customers to your account.

If you want all the active customers to your site then it means using the essential tools, and communities to drive the targeted customer’s. Try to create the interactive and exciting experience for your viewers. You should follow the things like:

Use the blogs on the website to write about the different products and its usability. Because Blogs are the thing in which you can write about your product in details. Not only about the product it even increases the pages while Google indexing and this helps in improving the search ranking.

Checking the reviews is a great quality of an e-commerce person: Checking the reviews which are bad and trying to overcome it. Always put yourself in the shoes of the public and let the public judge you. It becomes very important to respond to the customers’ feedbacks which can be both positive and negative. Because this action will show that you are interested in their queries.

Make everything easy for the customers by giving them the right guidelines at the right time.

Content marketing strategy for real estate

Content for the real estate marketing doesn’t just require the words. It requires all types of the content that is: Written content, Visual content and Video content.

In the written content you should add all the things about your business like from where you have started? The story of your brand. What made you so passionate about the real estate business? Not just that you can also add the client list and the projects that you have accomplished including the detailed customer experience.

Keep your partner’s list and their story behind, the challenges they faced to come to this point. Success stories always impress the viewers. Apart from this add the geographical location and describe the services and facilities that you provide. Share the trending industry news and day-to-day varying price in the real estate business.

While going to visual content- infographic is the crucial thing. Highlight you recent survey by using the infographics. Property photos that contain the business statistics and staff photos and their area of specialisation. Slideshows of your projects done and market information and marketing guides.

Video content is the best for the real estate business people. You can open your own Youtube channel where you can have different video content. Can add the videos of the homes that you have build like the “virtual tour of home” which attracts the people. Interview with the happy clients and staff member attract the audience attention.

Below is the search matrix for developing a content marketing strategy for different sectors

content strategy matrix image(source: Smart Insight)

Content marketing strategy for restaurants

Content marketing done rightly for the restaurants will drive customer’s- if we provide them with the things that they like and value, which people will remember for a long time. By developing a content marketing strategy you can develop a relationship with your guests and you will become one of the trusted resources. This helps your restaurant to become just more than a logo and some coupons in the mail.

Start writing a blog it helps in empowering your reputation on the market. It creates a pathway for the traffic to come to your business. Write about your self how you started, your success story. Not only concentrate on the business, news, upcoming events etc. In the blogs sometimes try to share the content like the recipe of secret sauce, new recipes and secret ingredients that keep the people stuck to your website.

Try to create the cooking videos with new recipes. Which is not much long just 30-60 seconds and every time with new recipes and tips and tricks. Getting personal with the people is the key.

Content marketing strategy for Healthcare

healthcare
Content marketing in the healthcare industry includes different type of contents to be written just in one Genre. Whereas, most of the healthcare companies don’t know where to start from, how to start and what should they write about.

The first and foremost thing is having the web pages that are data-driven. Being a healthcare service means the hospitals and hospital usually have all the data of the patients and their health history. You can use this data in your blogs to support the claims and help the people understand it better. Because people will understand easily if the content is being related to a case study.

As it can be said:

“If a content has the potential to drive thousands of audience then an Infographic has the potential to drive Millions”

These visuals give a rich and an attractive look. It delivers a lot of information in just an image in an easy way. Not just the infographics even the video contents these two things support the written content a lot. Videos are very engaging and attract a lot of people.

These steps look very complicated but while executing it is very simple and easy.