WordPress 5.0 Released: Quick view of New Features and Issues

WordPress 5.0 Released: Quick view of New Features and Issues

As soon as WordPress releases a new version, we all get excited to check the new features. Here is the Quick view of the latest WordPress 5.0 Rollout.

wordpress 5.0

Bebo, it is the official name given to WordPress 5.0. However, the founder of WordPress Matt introduced a few new features.

WordPress has made some huge changes to the present editor. The new block that is introduced is the initial move towards the energizing new future with the smooth altering knowledge in your website.

While moving towards content you will have an excellent adaptability with how it is shown, despite of the fact whether you build your web page or not. You can easily redo the blog or can even compose codes like a pro.

It is a large rollout that will reduce the craze of the other page builder tool in the market. As being a new editor, it majorly gives all the similar functionality just like the page builder. However, there are a lot of pre-defined blocks that are available in WordPress 5.0 rollout that includes Gallery, Video blocks, Columns so on.

WordPress 5.0 New Features

New Editor

Welcome, the new editor that looks similar to a Mini Page Builder. This new pre-defined editor is straightforward and doesn’t change the way in your visitor checks your content.

Here, the execution is simple; it lets you insert any multimedia in seconds. It’s pretty easy to rearrange the content whenever you want.

The editor here gives an easy guide for distinct covering by keeping each content in its block. For the experts who know more than HTML and CSS, these blocks are just cake walk for them. WordPress simplifies the process whereas not the result.

Here is the screenshot of all blocks.

new blocks

Credits: WordPress

The editor interface is full-fledged changed. While it will take some time for the older users to adapt to the new editor, the slack group of WordPress discussed a lot of things about the new editor and notified about the issues to the WordPress team. On the contrary, you can install the new WordPress plugin and then can use Classic Editor if the new version is bothering you.

New Theme Twenty Nineteen:

The latest 2019 theme WordPress released with brand new features and being compatible with the new editor that is Gutenberg. This latest theme is useful for all types of the website maybe it is a traveling website, regular blog, or a big e-commerce site.

Front End Editor Option:

Latest WordPress

Credits: WordPress

Furthermore, we all are already aware of the fact that Gutenberg is soon releasing a front end page editing option in early 2019, while this new theme also fully supports it.

Mobile Friendly Theme:

The New theme introduced is mobile friendly this is an essential requirement in this modern era.

In the mobile version, you can find all the blocks are neatly structured that make the users have a pleasant user experience. Eventually, this results in making them stay on the website for a longer period.

Target the generic Users:

The latest theme is not just for the web developers. It is useful for all those familiar and generic users who don’t have a great idea about WordPress.

All they should bother to know is:

  • How to add a Basic Block?
  • Where should we use a particular block?
  • Providing elements to deliver the best user experience

 

WordPress 5.0

Credits: WordPress

 

Bugs in 2019 theme:

It is a proven rule that whenever there is a significant change in the system, there will be small bugs in it for sure. Hence, it is the same case with this 2019 theme also.

Below we are showing one of the WordPress user concern about this new theme.

WordPress review

Credits: WordPress

This is one of the unappreciative flaws that we found in 2019 theme. We hope it gets resolved soon.

#45456: PHP Notice: edit_form_advanced is deprecated since version 5.0.0!

Therefore, we can say that shortly when we continue using WordPress, it is likely we can find some more bugs in 2019 theme.

Hence, please make sure from now all your plugins are up to date before you update the WordPress5.0, as it contains all the fantastic editing features themes, and of course is mobile friendly.

Guide to Gutenberg

Definitions

  • TinyMCE editor – it is the older version of WordPress editor.
  • Block – All those elements which you use to build your content
  • Code Editor – It helps while you work with HTML and block formatting.
  • Settings toolbar – This is a toolbar where you can easily configure post or block details.
  • Block Navigation – it enables a fast review of all the blocks in your post.
  • Spotlight Mode – blurs out rest of the blogs except the active one.
  • Visual Editor – It is a default WYSIWYG editor.
  • Unified toolbar –  You can attach the formatting toolbar on the top of the editor.

General tips

  • If you want to insert a block use + icon.
  • Each and every paragraph contains a different block.
  • To change the blocks quickly use / to save time.
  • You can quickly move the blocks with the drag and drag or arrows.
  • From your plugins, you can check for the extra block.
  • In the Sidebar Document, you can configure the global options.
  • While in the sidebar block you can arrange the individual blocks.
  • Now, you can drag images from your desktop to Gutenberg.
  • Master all keyboard shortcuts.
  • Click the Information icon to inspect the word count.
  • Your drafts are saved automatically in Gutenberg.
  • Generate reusable block templates to save time.

Keyboard shortcuts for WordPress 5.0 in Gutenberg

Cheat code for Blocks

  • To select Duplicate block – Ctrl + Shift + D
  • For Deleting selected block –  Shift + Alt + Z
  • To Insert anything before a new block – Ctrl + Alt + T
  • Insert anything after a new block – Ctrl + Alt + Y
  • For Changing block type – / + "Name of the block"

Cheat codes for text formats

  • To Select all content in a block – Ctrl + A
  • For, Selecting all content in a post – Ctrl + A x2
  • To Clear a selection – Esc
  • Insert link – Ctrl + K
  • For, Bold letters – Ctrl + B
  • Italics letters– Ctrl + I
  • Underline the words – Ctrl + U
  • Strikethrough – Shift + Alt + D
  • For, Monospaced font – Shift + Alt + X

Cheat codes for Editor interface

  • To, Save draft – Ctrl + S
  • Show/hide the settings toolbar – Ctrl + Shift + ,
  • To Switch between Visual/HTML editor – Ctrl + Shift + Alt +M
  • Undo the last changes – Ctrl + Z
  • Redo the previous undo – Ctrl + Shift + Z
  • For, Opening a block navigation menu – Shift + Alt + O
  • To Move to next part of editor – Ctrl + 'OR Shift + Alt + N
  • Move to a previous part of editor – Ctrl + Shift + ' OR Shift + Alt + P
  • For Moving the to the nearest toolbar – Alt + F10

How to obtain the old editor?

Use the official Classic Editor plugin to 100% disable Gutenberg

OR

You can use the Classic block to insert the TinyMCE editor inside Gutenberg

How to edit raw HTML

Use the Ctrl + Shift + Alt + M keyboard shortcut to delete entire post

OR

To write every block individually, click on the three dots icon and then select Edit as HTML.

OR

To add HTML as one block insert the Custom HTML.

Default available blocks

Basic content blocks

  • Paragraph – regular text
  • Image
  • Heading
  • Gallery
  • List
  • Quote
  • Audio
  • Cover image
  • File
  • Video
  • Button

Formatting blocks

  • Classic – TinyMCE editor
  • Code – Display code
  • Custom HTML – Insert HTML
  • Preformatted
  • Pullquote
  • Table
  • Verse – for poetry

Layout blocks

  • Columns
  • More
  • Page Break
  • Separator
  • Spacer
  • Media & Text – side-by-side

Widget blocks

  • Archives
  • Categories
  • Latest Comments
  • Latest Posts

Embed blocks

  • YouTube
  • Twitter
  • Facebook
  • Instagram
  • Vimeo
  • Imgur
  • Tumblr
  • SoundCloud
  • Flickr
  • Spotify
  • Animoto
  • Cloudup
  • CollegeHumor
  • Dailymotion
  • Funny or Die
  • Hulu
  • Issuu
  • Kickstarter
  • Meetup.com
  • Mixcloud
  • Photobucket
  • Polldaddy
  • Reddit
  • ReverbNation
  • Screencast
  • Scribs
  • Slideshare
  • SmugMug
  • Speaker Deck
  • TED
  • VideoPress
  • WordPress.TV
  • WordPress.com

 

Conclusion:

People have already started using the new WordPress 5.0, it contains a lot of features. However a few bugs have been discovered as we there is nothing as such a perfect crime, similar everything has some bugs.

Which we think will be resolved soon and we can enjoy using WordPress till 2021 and more advanced technologies yet to come.

Hope you enjoyed and learned new things while reading!

Latest Email Marketing Trends to improve your business in 2019

Latest Email Marketing Trends to improve your business in 2019

Email is the primary and never-out mode of communication. It is the best and cost-effective ways to improve your traffic of the website. With the latest email marketing trends, you can be able to develop a potential relationship with customers and their respective client.

With many email marketing trends emerging every day, you will easily draw the attention of the large audience. However, this is the right time to act smart and start implementing the latest email marketing trends.

To Spice up your brand marketing strategy, the most reliable channel is email. This is the most standard and old-school form of communication mode. The below video will help you in getting a brief knowledge about the latest email marketing trends 2019:

What is email marketing?

Email marketing is a traditional type of marketing where you send emails to a group of people regarding business announcements or to promote your brands. In a way, email is sent to every current or potential customer with the purpose to enhance the business. The central theme of email marketing is to send emails to build up the relationship with the present and previous customers to encourage customer loyalty.

You can also target the new customers by properly drafting the email in such a way that they feel it is genuine and purchase something immediately. You can also add the current offers running on your business, regarding clearance sales and many more.

Why is email marketing a must?

It will keep the customers well-informed about the upcoming offers and currently going on suggestions. Email marketing will save you connected with existing customers. It is a way to deliver relevant content to customers.

email marketing

How to create active content for Email Marketing?

  • To write compelling content, the first and foremost thing to keep in mind does not deliver automate messages.
  • Always use a conservative tone.
  • Do not beat around the bush, make it straight and to the point.
  • Be precise to the topic.
  • Always be attentive and make sure you reply on time.

What are the top email marketing services?

Search Engine Optimization is essential to optimize the website content like keywords, images and also the text such as Google, Yahoo, and Bing, thereby increasing your traffic rate.

Some of the top email marketing services are:

  • Drip: Provides marketing automation and email. It will contact managers. This is best useful for organizations that have an existing subscriber list.
  • Hubspot: This is an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers. Hubspot is an All-in-one solution for inbound focus.
  • Mailchimp: Mailchimp is just more than an email marketing service provider. It will let you convert your visitors into subscribers and customers. This is the best all in one suite for all purposes.
  • Activecampaign: You can create attractive and eye-catchy emails using in-build drops and builders. This is best to pull up your email marketing sales with CRM.
  • Mailshake: It is the best tool that you can use to generate leads, build relationships. Mailshake makes your work easy with all made email templates and personalized emails for your campaign.

What are the benefits of Email marketing?

Not all companies can afford the agencies to improve their traffic. There are many small-scale industries and own websites where people look for second yet visible results. The main concern of anyone is their budget. Let us have a detailed look at the benefits of email marketing.

If you are looking for one of the best email marketing campaign tools then we would recommend you to go with Mailshake. Sujan Patel one of the top digital marketers is the co-founder Mailshake, providing the best email templates and personalized email campaigns.

latest email marketing trends

COST

Latest mail marketing trends are pocket-friendly. You can do it for yourself by collecting all the required emails of customers and then send them. It costs nothing when compared to other forms of marketing. Even if you hire a marketing agency, this will not cost you a fortune.

HIGH SUCCESS RATE

You can quickly achieve a high success rate as emails can be targeting specifically to ideal customers. Without much investment, you can soon get back the expected results. The only thing you should keep in mind is how you play the trick.

FLEXIBILITY

You can send a bulk of emails at a go, or you can individually send to an ideal customer. However you do, you are flexible to reach out to the customers. You can send emails to a group of present customers and also a group of emails for previous customers too.

Latest trends in email marketing in 2019

Below we mention some of the best and latest email marketing that is coming up in the year 2019:

  1. Keep it simple
  2. Email interactivity
  3. Keep it fun with Visuals
  4. Use a Genuine and conservative content
  5. Chatbot

top email marketing

KEEP IT SIMPLE

The first and foremost thing you should keep in mind is, make it simple and clear. As many of the people who use email, always look for reliable content and often feel as personalized receive emails. You have to choose the content in such a manner that they feel safe and their data is being used in the wrong way.

EMAIL INTERACTIVITY

A lot of people are interested in following their favorite brands and want to interact with them. You can make it interesting through interactive email marketing.

Where you can pop out few questions for the customers, let them answer, make sure you need to give proper options on how they feel about your brand, few suggestions to improve their services and many other such things.

KEEP IT FUN WITH VISUALS

You can always include artistic images, graphical representations, funny captions to grab the attention of the customers. There is no doubt that email marketing the traditional way of email marketing trends but still people look upon few eye-catchy illustrations to create interest in them. Visualization always attracts the customers, and make them click on the email and then read the content what you want them to see.

USE A GENUINE AND CONSERVATIVE CONTENT

Still, there are many small-scale industries and self-employed team where they always opt for the safe options. Let the tone of the email marketing be genuine and follow the conservative sound thereby, gaining confidence in your marketing strategies and also your customers.

CHATBOT

The chatbots have been around for quite a sometime. These provide significant value to your users and your company.
Your users will have a seeming hands-on agent at their fingertips. You, on the other hand, can create a richer experience for the user. This is the best way email marketing trend which when appropriately followed gives you the best outcome. You can impress customers as chatbots can always have 24/7 support.

Use of AI in email marketing

These days AI or Artificial Intelligence is everywhere, especially on social media platforms. There are many advantages of AI one cannot ignore. AI is making the email marketing more personalized. However, you can use this feature to send emails to a group of already existing customers. AI is also making news in Segmentation.

In layman’s language, we can say that segmentation is a simple process where AI segments the previous customers and existing customers and new customers and automatically sends emails. This makes your work much more straightforward. This is almost Iend of 2018, and there are many latest email marketing trending, there is no doubt that 2019 will be the year for Artificial Intelligence.

email marketing

There are many uses of AI in email marketing too. AI quantifies, optimizes and then generates the information required. AI has a peculiar feature to automate the ideal time for each subscriber depending on their engagement time on your website. Customers will feel inspired to click on the email you sent.

AI can be helpful in sending the emails promptly without wasting much of your time. Considering the work mode, lifestyles of your customers, you cannot send email according to their time, and then AI will come to rescue by targeting all the customers at a specified time.

Conclusion

Email marketing continues to be the most powerful and reliable source for any e-commerce business today. By following these simple yet effective email marketing trends, you will see the visible results. Your traffic will boost up, and you will be able to attract many visitors.

Apart from these email marketing trends, you can also use other social media platforms to attract visitors. User security is crucial, keeping in mind the same the companies should secure the user data information on the social media platforms, most people are switching back to this traditional email marketing trends and will continue to be at the top in latest email marketing trends for coming 2019.

You have any ideas to share?

Feel free to share your views!

Black Friday Marketing Strategies for Instagram

Black Friday Marketing Strategies for Instagram

November is almost coming to an end and Black Friday is approaching very fast. every marketer should be buckled up with different and unique marketing strategies. The end of November is the beginning of the holiday season as it all starts from Thanksgiving and ends up at Christmas. It is a perfect opportunity for the business person’s to complete the year in a good note and increased sales during this festive season. However, start the new year with a new zeal and positive vibes is a great idea. To promote your business one of the easiest and reliable place is the digital media. These days people are more into the internet and digital marketing than going personal. Upon that social media has become a major part of everybody’s life. So, it becomes very important to target social media for any kind of business to drive the customers.

black friday offer

(Source: Pinterest Sephora)

While we move towards social media there are a lot of trending social media sites which also give access to do business in their site like Facebook, Twitter, WhatsApp etc upon all these nowadays Instagram marketing has increased a lot and people are more relying on the Instagram marketing or Instagram Ads. In all these things we can clearly say that Instagram has raised its levels towards branding and included a lot of features which helps in easy branding and driving lots of views.

In this article, we are going to mention the best Black Friday marketing strategies for Instagram that will help you in all the ways to improve your market presence and grab the attention of a lot of people towards your brand.

PLAN A CAMPAIGN

Though Black Friday is around the corner you will find huge spendings and transaction in this period of time. You can get immense sales and success only in this period of time. Doing a promotion in this season of the year is very advantageous because you will get to know your active customers who will look for various deals this holiday season.

black friday marketing

(Source: Instagram)

So, it is the time to stop worrying about what has gone and what sales you made earlier and start thinking what you are going to gain now and centralize your complete concentration on only one thing that is gaining the customers’ attention. Whereas it is just the type of campaigns that vary, which usually depends on business types, but the only thing that remains same everywhere is making the profit and dragging the customer’s attention towards your business.

black friday marketing strategy instagram

(Source: Instagram walmart)

You should have a very good planning and strategy which will bring you the preferred customers. It should contain every single aspect that defines about you and the product that you are selling. Prepare an eye-catching poster with all the offers, discounts and exclusive gifts that you want to give your customer.

Offers & discounts are the first things that a customer looks for during holiday shopping. It may be an age-old tactic to drive the customers but, Yes! it works. Eventually, it is you who has to make it according to this time period or generation, and make people attracted by doing something for which people crave for and will buy for sure. Promote all these things in the digital media and do digital marketing because these days digital media is the most watched place and it is a place where people most of the time stay active in. So, a proper strategy and tactics for this very much important.

START SOON AND END LATE

Festive holidays just come once a year so concentrating on it, weeks before the holidays start always adds up as an advantage. To make it work for you it becomes very much important to take it seriously, and look it as more than just a day event. It is the time to concentrate on the whole holiday season.

For the best results start planning a few days before or you can say some days just ahead of Black Friday. This planning stays with you a longer period of time, and daily you get a certain amount of customers and the customers will keep on increasing gradually every other day. The plan should be like start posting about the offers, discounts, gifts etc. a week or a two before and increase the excitement level in the people day by day. However, also give the people a sneak peek about all those items that are discounted or have the exclusive offers.

black friday marketing tactic

(Source: kidly)

The motive is to create a lot of hype and buzz about the brand, offers, discounts etc. then extend it till Black Friday just by showing your hit products, biggest sales and then the discounts upon these items if any. So, that when exactly the Black Friday is arriving the viewers will be ready with their wishlist to buy it immediately.

According to the surveys, it is revealed that 62% of the shopper’s shop post the holiday. So, at this time let your brain do a brainstorming and start thinking about the offers that you can give the customers, however, which starts before the holiday days and continue till some days even after holidays.

FOLLOW-UP YOUR CUSTOMERS

Send all your customers the exclusive offers that you are planning to have. Whereas, keep in mind always send exclusive coupons to your loyal customers and the followers who buy from your website frequently and start following them. One important tactic to hold on these people is to give them some extra coupons or discounts or you can increase their sales day option or you can ask them to use certain coupon code so that they can avail the required discount. While creating a bit of scarcity marketing or FOMO and making the period very urgent or making it as a period of urgency.

instagram black friday marketing

(Source: Instagram chictreasure)

However, it is not necessary that everyone whom you share the promotional advertisement will turn up and make a purchase, but yes you can expect that a lot of people will turn up may be through your promotional ads or maybe from some other channel. For all these things to happen following your trusted customers is important.

These days the ADs on Instagram can be more personalized for a specific customer by using his/ her place that person is residing and using their linguistic factors in the ADs according to the region where they live. This way it helps to connect to the customers from all the background and this increases the chances of the purchase.

Warm up, and start planning according to the region, customer’s language, place, habits likes etc. and start showcasing your potential advertisements to the customers.

CREATE HASHTAGS

At present, there are 6.7 million hashtags comments being used until now under the #blackfriday hashtag and it is expected to rise till the end of the holiday. To avoid your posts and advertisement from getting faded in the crowd in between all the post. It becomes crucial to have a great Black Friday Marketing strategy is mandatory with your customized hashtag.

black friday strategy

(Source: Instagram)

A customized hashtag for black Friday will make your unique and stand out in the crowd and ask your customers and the followers to use this hashtag. While keeping all your attention centralized on Black Friday and the upcoming events. Hashtags play an important role in drawing you loyal customers and you also get a clarity about your customers.

FREQUENT POST

The holiday season gives you more customers and produces you a lot of engagement in Instagram people before buying anything online believe in the updates of the Instagram. Create a lot of posts, and make the people engage to your page on the Instagram page this is one of the best Black Friday Instagram marketing tactics. Schedule everything beforehand and flood your social media site with Black Friday posts as soon as the holiday arrives.

instagram black friday strategy

(Source: Instagram walmart)

Maximize the posts per day and create more events to drag the attention of a lot more people and it will initially increase the followers. At the end of the holiday, you will find that your followers will increase so as your sales.

STRONG CAPTIONS

Have a killer and the stronger caption aways while including the call-to-action which was not so important earlier for the Instagram caption however it is considered to be the most important thing these days. There are different kinds of shoppers out there first one who shops a lot during the Black Friday and the other are those who may not even cross your shop fence or check your website before and will think a lot before making a purchase.

So, it is you who have to make sure that your posts convert these type and normal viewers to the customers and they buy things from you. The captions you mention on the image should be the strongest which will drive the more customers.

instagram marketing

(Source: Instagram me3store)

The CTA that is present asks your customers to view all your products and shop the collection, then comment on the post and give them a promo code which the customers can use while checkout etc. All these little efforts will drive you a lot of customers for sure and increase your sales.

EXTRA EFFORT TO REPLY COMMENTS AND DM

In the year 2017, a whopping 13 billion sales happened in the Black Friday day. So, you can even find out that your Instagram account may be flooded with a lot of comments and DM messages which may include a lot of things like people enquiring about a product, about any discount, any query etc. all these may be the possibilities that a customer may require a reply for.

black friday instagram marketing

(Source: Instagram walmart)

Make sure you and your team are fully ready with all the expected question and answers for it. Especially, when you are releasing your sale, discount, promo code in the Black Friday holiday time. If you will make the work of the customers easy and smooth then the possibility of the purchases will increase. People always liked to be answered quickly and in a polite manner which makes them feel good and 70% of the time they will make a purchase.

TAKEAWAY

These are some of the major and important Instagram Black Friday marketing ideas, which not only fits in for the Black Friday it can be incorporated for all the holidays and festivals. Similarly, it can be incorporated for some other social media sites like Facebook, Twitter etc, these tactics are considered to be top tried methods to increase the sales and viewers and then convert them to the customers.

If facing any problem in incorporating these tactics feel free to contact us!

Have great and happy holidays!

How are Twitter Hashtags useful in businesses?

How are Twitter Hashtags useful in businesses?

Twitter hashtags are one the crucial and omnipresent thing used in social media platforms nowadays. These had their humble beginnings from Twitter, but have now become quite trending. People, these days even talk using these hashtags. Every tweet, every post in the current scenario, contains hashtags in it. Hashtags render people more active in social media. These hashtags, may, at times, result in providing the required engagements, but not at all the times.

By using Hashtags, you can organise everything in social media. You will also get an opportunity to know who is talking about similar things as the ones you are talking about. A person should know: when to use hashtags, where to use hashtags, and also the hashtags one should use? Most importantly, how will these hashtags help you leverage your brand and company in the social media.

What are Hashtags?

On Social media, mainly Twitter, when you use “#” and continue writing the words without any spaces, then the phrase is a “hashtag”. When we write a hashtag for a tweet, it gets linked to all the other people who use the same hashtag. One more advantage is that these hashtags also increase the visibility in the masses. It can even increase the conversation to last for a longer period of time.

When you add “#” with any phrase, then the resultant hashtag will act as a link. Whenever someone clicks the hashtag, that person is redirected to the place or people who use the same hashtag. You can see and know the range or people who use the hashtag.

Hashtags are tags that anyone can create. In fact, anyone can use these, but one can’t restrict people from using them. Sometimes, the hashtags can trend organically without including any popular brand. Hashtags grab people’s attention and encourage them to read the content. In this way, you can increase the engagements and viewers for your page in Social media.

Keeping all these things aside one more crucial thing that comes up on everyone’s mind is:

Would I be able to enroll my hashtag?

The answer to this is “YES”. Anyone who has created his/her hashtag can enroll it. The only thing they can’t stop people from using it, unless the hashtag is promoting a brand.
It clearly means, you can register a hashtag as yours but you can’t own it as you do in case of websites created by you.

Why should we use Hashtags?

Hashtags usually ease the process and make your brand visible to the audience. When people search for the hashtag, each and every post which contains the hashtag will pop up all the results. Using the hashtags, you can reach the audience who are the target customers for your business. This makes things easy for you, because people themselves will search for your business, using the hashtags and will find you. Hashtags are also used to create an action because people use it and automatically get attracted towards it.

If your hashtag is relevant enough, then people will be automatically get enticed and spend more time on your social media page. After some time, you can redirect them to your official website. In this way, you can increase the number of engagements. Hashtags are also used by various social media platforms except Twitter. This somehow affects the use of hashtags in social media. It also impacts the use of Hashtags as the amount of information given increases and puts everything on the front page, while you search in the social media.

The Hashtags created give only the distinctive results. For people, who are active in social media, it becomes easy to find all the information for the users in the social media platform. If a hashtag is unique and you combine it with the content, then it makes the whole content unique and makes your post stand out amongst the social media users. The users can also find it useful and valuable and will also copy your hashtag.

How to use Hashtags on Twitter?

The series of hashtags started from Twitter only. Hashtagging has a major impact on your Twitter account, when you start considering the follower count. Using the general and non-specific hashtags doesn’t drive the required traffic. If you use some of the hashtags which are trending and most of the people are using it, then such hashtags will attract a lot of people. Below are a few similar kinds of hashtags:

trending-twitter

Hashtagging in twitter encourages people to take part in various activities taking place in the social media platform. Always make sure that all the hashtags that you create and the tweets you tweet in the twitter aim at grabbing more audience, or you can say, followers. This is useful, even if people don’t follow you.

If you have a good content with unique and grabbing hashtags, people will automatically start engaging in your posts. From the next time, people will automatically consider you to be effective and your work to be amazing and they will start following you.

Below, we mention some of the hashtags and the twitter campaigns that we created and the hashtags that we registered. By using these hashtags, people following us increased a lot.

How to do Campaign in Twitter using effective Hashtags?

For any digital marketing company or organisations who are selling their products on the digital platform:

All those companies for whom the digital platform is a business, have to make their presence felt on the online platform. Grabbing the attention of the people is the main motto of any company. The audience, most of the time, gather in social networking because many people stay active on the social media platform and people communicate with each other here. Social media has become a part and parcel of everyone’s everyday life these days.

Coming to the Twitter, it is one if such platform where people are always active. There are a lot of biggies, companies, celebrities, social activists who use this platform, almost incessantly. Most of the people all over the world follow these people. Not only the people, but celebrities are also interested in various activities that go on in the social media platform.

To promote your brand amidst all these is a major challenge and grabbing the attention of the people becomes a bit difficult. To overcome this challenge, companies do campaigns on different occasions. Being a digital marketing agency, we also embarked on digital campaigns. Having a sound knowledge of Twitter and its use, we too started campaigning.

CAMPAIGNS

Independence Day

Our first campaign on Twitter was the Independence day campaign, in which we made a video about giving up plastic flags and use flags made of fabric or paper. Indirectly, we were requesting our viewers to stop using plastic and turn to use biodegradable materials. This was to highlight the adverse effects of our addiction to plastic, resulting in pollution and killing of land animals and marine mammals, the resultant plastic pollution and the interminable loss to the environment.

independence-day

This was our very first campaign in Twitter. A maiden attempt by us, we just used trending and relevant hashtags. We didn’t use or make our own hashtag. Our main motto was to reach the masses by hook or by crook, and create awareness. It truly was a boon in disguise, and proved a boost for using social media as a viable platform for sharing our ideas.

Post this, we started amassing knowledge about Twitter and started learning different ways of doing marketing on Twitter.

Raksha Bandhan

Our second campaign was on Raksha Bandhan, a festival signifying the bond between a brother and a sister. The festival is characterised by the sister tying a Rakhi or the sacred thread on her brother’s wrist. The brother then takes a vow to protect her lifelong. On this day, we planned a campaign and made a contest with hashtag #IamwithYouSister. The campaign ran like this – the brother and sister had to take a selfie, with the rakhi tied on the brother’s wrist. People had to take the picture and use the hashtags #IamwithYouSister and #RakhiAtSoftscripts. Gift vouchers were given away to randomly selected participants.

rakhsa-bandhan

The outreach of this campaign was moderate. Here also, we neither created our own hashtags, nor used or framed our own hashtags. The response was not very encouraging.
Our learnings:

It is not necessary that every campaign will grab the audience’s attention. Some campaigns might be a huge success and grab a lot of response, and yet a few might not be upto the expected level. This is a fact that must be accepted with grace. We should never give up and stop, but should move on.

Ganesh Chaturthi

Ganesh Chaturthi or Ganapati Puja, as it is more popularly known, is one of India’s famous festivals, celebrating the birth of Lord Ganesha – the elephant-headed God. Every house is adorned with Ganesha idols made of different materials – Tumeric, mud, or the idols made from metal. We collaborated with another company that produced eco-friendly idols of Lord Ganesha, which could easily dissolve, and started our campaign.

ganesh-chaturthi

We shot a 30 second video that displayed the idea of stopping usage of Idols made up of POP or Plaster of Paris. Instead, it showcased the usage of Green Ganesha or biodegradable idols. For this video, we received 1,146 organic views and the people not only viewed the video but gave positive response and engaged themselves actively. Hence, we need to upload good and relevant content such that viewers can be easily attracted.

Collaborating and doing campaigns also saves a lot of time. This is always a win-win situation, you can increase the number of users by attracting and retaining your own viewers, and also by gain the users of the collaborated company.

MORE ABOUT THE CAMPAIGN

On the same occasion, we also ran another campaign – selfie with eco-friendly Ganesha. That was when we started using our own hashtag, that is #SelfiewithEcoGanesha. People participated enthusiastically and came up with their unique selfies with biodegradable and environment-friendly idols of Lord Ganesha and posted them, using the #SelfiewithEcoGanesha. It was mandatory to have the selfies only with Eco-friendly Ganesha. Selfies with other forms of idols were not considered. The top 5 contestants were awarded gift vouchers.

ganesh

ganesh-puja

The campaign was live on all the 10 days of Ganesh Chaturthi and a lot of people participated with their amazing selfies. They also came up with different ideas on celebrating the eco-friendly Ganesh Chaturthi. The response was overwhelming and we had, by this time, gathered a group of loyal followers and people who follow us regularly. They are still with us!

World Tourism Day

We not only concentrated on the local or national events. In fact, we tried to cover almost everything that was going on in the whole world. We mostly concentrated our campaigns on trending topics. For instance, we conducted a campaign on World Tourism Day too. However, here also, we didn’t create any hashtag of ours. Yet the campaign was successful with a huge crowd of people who visited the campaign. The people who had participated in our earlier campaigns, now became our trusted audience. The campaign was all about sharing their travel pictures.

tourism

tourism

In this campaign, we gathered a decent number of comments and retweets, where people posted their travel pictures in India with the hashtag #WorldTourismDay.

Our motto was not only to promote our brand. We had the vision of promoting our brand along with the concept of improving the Indian Tourism on a worldwide spectrum. Our efforts bore fruit and we landed up getting thousands of lovely pictures with nature at the backdrop.

Indonesia

We did not restrict our campaigns exclusively to promotion of our brand, instead, we also focussed on the current scenario and the present world conditions. For example, we created awareness, empathy and sympathy in the minds and hearts of people when Tsunami struck Indonesia. This was for a social cause and with the noble idea of helping people in distress.

Indonesia

Gandhi Jayanti

Considered to be a national festival in India, Gandhi Jayanti is celebrated to mark the birth of the father of our nation – Mahatma Gandhi – our great leader who freed India from the shackles of British supremacy. We created a campaign to accomplish his vision of keeping India clean and green. We also supported the Honourable Prime Minister’s vision of #SwacchBharat. Here, we created a Hashtag #WeSupportBapusdream. In the campaign, people had to post their images supporting the #SwaachBharat campaign and how they are contributing their bit in keeping the country clean.
The top participants got away with alluring Gift Coupons, sponsored by us.

gandhi-jayanti

Most of our campaigns are aimed towards social causes and also make people aware of the present day scenario in our country.

Indian Air Force Day

We created a campaign on the Indian Air Force Day to support our Sky Warriors and make people realise the fact that it is because of them we are safe and sound inside the comfort of our home and have a happy sleep. After this, we asked people to write 2-3 lines about these real heroes whom they know. We created our own hashtag #HumVayuSenakeSaath, which means “we are with the air force” We also promised to give Gift hampers at the end of the campaign. A huge number of people participated in it, and came up with a lot many stories – told and untold of these real heroes.

airforce-day

Dusshera

This was our latest campaign which ended with the culmination of Dussehra – a 10-day long festival or Navratri, where people worship Goddess Durga. The festival signifies the victory of good over evil. Our idea was to support women and the concept of women empowerment. We created a hashtag #HumNaarikeSaath which means “We support women”.

durga-puja

durga-puja

In this campaign, we encouraged people to tag their friends and family, whomever they wanted to gift this festive season. For this, they had to use the hashtag #UtsavKaMausam which was created by us. At the end of the festival, some randomly chosen participants were given Gift Coupons.

dusshera

KEY THINGS TO KEEP IN MIND

  • Always giveaway the prizes and gifts which were promised in the campaign. Never ever try to bluff people, because if you do so, people will not only feel cheated but would lose their trust in you and eventually leave. Your campaigns will be considered fake and you will lose your integrity.
  • Conduct the campaigns according to your budget and limit yourself till the point your budget permits you. It will only be stupidity if you promise something and struggle hard to fulfil it.
  • Have some guidelines for each and every campaign. Ask the contestants to follow the guidelines and make everything fair for the audience. This will reduce your stress levels, while selecting the deserving persons as winners of the campaigns.

These are some of the things that, if meticulously followed, will yield good results and positive outcomes, in the twitter campaigns.

This article throws light on how hashtags help promote twitter campaigns.

Hope this gives you a good idea about campaigning on social media.

Instagram Algorithms: How to use Instagram stories for business?

Instagram Algorithms: How to use Instagram stories for business?

Do you, want to create an Instagram Story to give a kick start or boost your business? Are you curious to know how Instagram Algorithms work?

Well! Here, you end up with a full guide which will help in every essential aspect for a successful Instagram Story for business. Now, the time has come for people to think about Instagram, and using Instagram stories for the purpose of business.

Instagram Stories are not just random stories developed for fun and adding creative stuff. These stories should be efficiently used for promoting a business brand, engaging people, grabbing their attention towards your brand. It is even helpful in impacting the sales for any e-commerce site.

WHAT IS AN INSTAGRAM STORY?

This is one of the features offered by Instagram, in which people can upload images, videos, gifs etc., that appears as a slideshow. This slideshow disappears 24 hours after the images get posted. You can even say that the Instagram story is a brand new and authentic way of grabbing customer attention. There is no denying that the regular feed is also very good and amazing for creating wonderful and long-lasting or authentic posts.

Stories create a feeling of togetherness and intimacy, the reason why people love Instagram stories. They bring in enormous results while you have some events going on, or some business functions s coming up. Taking a video of your viewers or behind the scenes or about the brand or the event going on is always a great idea. Showing these behind the scenes sneak-peeks always help to connect with your audience. This attaches the feel of importance to them and they feel distinct and enjoy the sense of exclusivity. The audience also get a chance to know who you are as a person, in your personal lives, apart from on-screen and projected images.

Social media statistics

Why should we opt for Instagram stories to promote business?

This new feature of Instagram got updated last year in August. In fact, almost all the people using the Instagram, were shocked when they found this feature. How did Instagram efficiently copy it from SnapChat? This was the thought that first popped-up in everyone’s minds. Whereas, people were under the impression that it was just a trick to steal the market value of the SnapChat. Instagram made its presence felt in the market much more than the then prevailing SnapChat.

InstagramVSsnapchat
While looking at the above Statistic, we can sum up that Instagram is not just a copy of SnapChat. In fact, it is a much better version of SnapChat. This transient tool for posting photos, videos and gifs can be effectively used for any business purpose. It maintains the customer and brand relationship , ithout ruining the joy and enjoyment of people.

Instagram stories a wide opportunity that contains the themes and tools which never bore the people. The channels make it interesting both for business segment and the common users. It equally supports both the groups. You can use Instagram in myriad ways, for enjoyment, for its light-hearted content, or for any business purpose viz. branding of the business, e-commerce sales etc.. All this, and more, is being done with with the help of Instagram Stories.

How to use Instagram Story For Business?

You can get a lot of features in the Instagram story. These useful features, help compile your posts, and these enable you to generate the content in a hassle free manner in the editor. Not only, this you can upload the data that is present somewhere else too.

instagram story instagram story instagram story

Steps to use Instagram Story:

  • When you open your profile, click on the camera icon or the ‘+’ symbol present of the profile picture. It can be clearly seen, when seen in the option “Your Story”.
  • You just have to tap the ‘+’ symbol, it will directly take you to your gallery. From here, you can share photos, videos, gifs – anything you want to share. You only have to choose it from the list of your gallery.
  • It will even show an option of editing where you can choose different editing features.
  • Post editing, you can post your story but here also you will get two options, one is public, which means you can showcase it to all the people. The other option is the private mode, which means your story can be shared with only a limited number of people whom you have selected.

This is much different from the profile picture or the pictures that you upload. It doesn’t have the standard Instagram box, where you can post the stories which are vertically shot. But in this, you can store miscellaneous images, videos or photos, but the mandate is it should be having 1080 pixels width and 1920 pixels height.

After this, in March 2018, Instagram updated its version and released in the market. With the new upgrade, one could pinch the mobile screen and resize the photos, videos etc according to one’s choice.
Keeping aside posting of photos and videos, there are a lot many features present in the Instagram.

Extra features of Instagram

  • Typing Post: The posts that are typing based. While you can also give different backgrounds, that may be colourful or designed per your taste.
  • Boomerang: These are looping videos which last for 1 second.
  • Instagram Live: This is the live streaming on Instagram. It is the in-moment real-time streaming. Here, your viewers can comment on your posts instantaneously, when the streaming starts, and you can answer them in the videos. You can, later post the live stream as your story.
  • Hands-free recording: Without having to hold the record button, you can record the video hands-free.
  • Super Zoom: From far away ,you can zoom in easily on the focused object. There are various humourous filters which you can use like Paparazzi or Suprise.
  • Focus: You can find one of the most required filters that is Portrait. Using this, you can take the picture in which the main picture gets focused and the rest of the picture stands blurred out. The subject focuses only on your face and nothing else.
  • Rewind: This means playing everything in a backward motion.
Tools for Instagram content

Using these all options is very helpful in creating content that is not only catchy, but adds to the fun. There are some tools available on the online platform like Canva which helps in creating these wonderful cards for different social media platforms.

Canva Social Media templates

Source: Canva

There are a plethora of ready made templates to choose from. All you have to do is select a template of your choice and edit at your end. After editing, you can post it on Instagram. This serves as an introduction, or call to action or acts as a single slide in the story. All these features make the viewer feel exclusive and special. They look and feel unique.

You can wear your thinking hat and get as creative as you want in the Instagram Stories. You can even experiment a lot of things by using all these creative ideas in the Instagram story and bring life to your Instagram Campaign. Combine all the texts, pictures, videos, boomerang, doodles etc to attract people’s attention.

How do the Instagram Algorithm works?

Instagram had a huge hype during the early years of its release and during the Instagram story upgrading. After this, the hype of Instagram gradually decreased. The exposure, even in the Instagram Field has been decreasing. Statistics now say that only 10% of the people show interest in brand promotion using Instagram stories.

This condition is very frustrating as people are keen on viewing the posts uploaded by their family, friends, loved ones, celebrities etc. This badly impacts on the Business people, as their aim is to reach a lot of people. Just because of the reducing exposure, the business people are getting badly impacted.

As we all know on Instagram, the algorithm basically depends on engagement and we get that from the Likes, Shares, Comments, Direct Message, posting different things like Videos, pictures, Gifs etc. All those ways which help in interacting with the people and engaging the people on your Instagram page.

When the news of the New Instagram Algorithm came up, it said:

Order of the Videos and the photos in the Instagram Profile will depend on your likelihood. Like the interesting option will come up first. It will also check the connection with the person and the timeline of the post.

Below are some of the tips and tricks that will help in engaging people in the Instagram story.

POST MORE INSTAGRAM STORY

Posting Instagram stories is one way of engaging and grabbing the attention of people. Instagram Stories have dominated the 2018 digital strategy and has become a crucial part in a successful Instagram campaign building. It has more than 300 Million active users in Instagram and looks for good Instagram Story which is twice as popular as snapchat.

This Instagram Algorithm keeps changing with the time and creates an impact on user engagement. Whereas, a number of users spend their time on Instagram Stories, not checking the feeds. The algorithm checks all the details present in your account -all the interactions, Instagram stories, messages sent etc.

More the people interact with your Instagram stories, the more frequently the feeds will show up on the user’s profile.

At times, the Instagram Algorithm even rewards you for interacting with more number of people. Not only is it good to note that the posts with higher engagement get priority in Instagram, but also the fact that It checks everything and can even restrict the users based on their engagement with the people.

Year by year, the number people getting engaged in Instagram is increasing and it becomes very important for the businesses to stay on the top. Especially in the first hour of posting, it reaches the people, else the post visibility may gradually decrease.

FIND THE ACTIVE AUDIENCE AND THEIR ACTIVE TIME

Know the best time to post things, because that is when you will have a huge crowd on the platform. To overcome these things, there are a lot of tools available which will help you in the Instagram Marketing Campaign like iFluenz, Instabrand, AspireIQ

instabrand

Source: Instabrand

AspireIQ

Source: AspireIQ

ifluenz

Source: iFluenz

All these tools calculate the time and select the best time when the users are online. These indicate the right time to post something on the social media. These tools are very helpful.

Similar to Facebook, Instagram also checks the time that a user takes to interact with the people. Else, we can say, it calculates the time taken by the marketers to interact with the users. It determines the popularity of a brand by checking the time spent by a user in viewing a post.

ATTRACTIVE INSTAGRAM CAPTIONS ATTRACT PEOPLE

Having a great and attractive Instagram caption is what makes the people stay in your post and help you beat the Instagram Algorithm. If the cation that you give is more engaging, then there is a 100% chance that people will click on the more option.

That extra second which people spend on your post has the potential to break or make your Instagram Campaign successful, so it is always recommended to spend time on making of the Caption. The above-mentioned tools will also help in writing captions.

My suggestion is to use the human brain because it is more creative. Write the caption for the post. You can even write the captions manually before posting anything as it will save you time.

Instead of opting for Caption, you can even go for the Videos because people find it more interactive and connecting. And people spend a lot of time watching a Video.

Instagram Algorithm rates you on the basis of Hashtags used. This is important, because the hashtags play a crucial role in improving the people engagement. The Instagram algorithm always bears in mind the hashtag and gives more relevance to the hashtags.

Recently, Instagram has removed the hashtags following. Instead, it came up with another aspect in which,

People can mark your content or the hashtags that they don’t want to see in future. They will have an option that they can opt which says “Don’t show for this Hashtags”.

All this throws a challenge to the marketers and makes the work difficult. So, this indicates that the Instagram marketing should be carefully done.

IMPROVE INSTAGRAM STRATEGY

People caption more hashtags then just giving normal sentences. The tools mentioned above makes it easier for you. As it adds the Instagram posts all by itself and you just ave to add the scheduled Instagram post. Rest everything is taken care of by the bot. There are a lot of templates available with mostly used hashtags. Just select the hashtag that suit your content and post it.

Instagram campaign

hashtags

These are the effective hashtags that should be according to the campaign you are running. We can even consider another example given below:

instgram campaign

hashtags

The hashtags should vary according to the campaigns used. Instagram rules keep on changing and the main aim of it is to improve the engagement for a certain post. Whereas, the Instagram Algorithm is present to check such things only.

Now Instagram is considering putting an end to the automated messages like the “Nice Pic” “great” “Very good” etc. All these feed come from an automated bot.