Digitalization has taken over the whole world these days’ everyone requires digital marketing. All the real estate business, medicals, restaurants and so on everyone are choosing the digital platform. Then why not the Non-Profit Organisation? Yes, you heard it right digital marketing plan or digital marketing strategy for a non-profit organization. In this article, we will provide you nonprofit digital strategy and social media for nonprofits.
The easy way to start your digital marketing is just by having a digital marketing plan. It will help you a lot in making all your work go easy. In this article, we will describe you, in brief, the whole tips, tricks, and tactics about non-profit organization digital marketing plan.
Why do my non-profit organization need a Digital Marketing strategy?
A digital marketing Strategy is not just crucial for the Non-profit organization; it is essential for all those organizations who want to get visible in the Market. Below you can see the Global Digital Population as of October 2018 in Millions.
In the statistics, you can see how many millions of People are investing their time in the different type of Online media. This thing makes it very essential for the organizations to be alert and start adapting the Digital marketing strategies.
This gives a big vision and exposure to your organization and people will be able to recognize you quickly in the market. For the Non Profit organizations having a good digital marketing plan will help them reach the required audience and gather good funds for the development of the organization.
Now you must be thinking why digital marketing strategy making is so important? You can create a website, add a few blogs, make a social media page and send subscription emails to a few users and done. This not at all done this is the most passive and no use method of digital marketing. Like all the blogs you wrote, the page you made will get vanished in the Million blogs and pages present in Online media.
For the Non-profit organization, the most number of the audience comes from the organic search and then from social media, through referral, email marketing and so on. However, in Social media most the people check Facebook pages and the contact. This clearly shows the need for digital marketing and digital marketing strategy for any Nonprofit organization.
Making a perfect digital marketing strategy and the following every tactic is the best thing you ever can do. These things are very crucial that must accomplish while going for marketing. Here you will find various steps that will help you in generating a Good Digital Marketing Plan.
Know your Goal
Before directly jumping into the marketing strategies always do background research and know what is your goal! If you have an aim, then you will automatically start working towards it with double speed. Eventually, you should pop up with some questions such as:
What does the Organization want you to achieve?
What is your primary marketing strategy?
Who are the competitors and what are their favorite tactics?
What are the demographics you are concentrating?
Some of the organization even want the best tactics for the Online FUndraising programs, which will help in the Goodwill of the charities or non-profit organizations.
The simple way to drag the attention of the viewers in the Fundraising program is just by doing the campaigns beyond the expectation. Grabbing attention can be done quickly using Social Media. Twitter is the best place you can see instant results with a lot of new subscribers. Targetting Twitter should be first in your checklist.
Then comes Link Building, this is very important for any organization to make their presence felt from different places. It is one of the top 3 ranking factors of Google Search Engine that you should have in the background search.
These are the few things which you should for sure take into account while going to plan a digital marketing strategy for the Non-profit-organization.
Set Expectation to meet success
According to your capabilities set all the expectation related to the campaign. Go graphical and set all the hope for your drive, while once it is over then go on for the next. Similarly, train your brain to take up challenges on a regular basis.
While we were following the facts and features, we found out that just 5.9% of the newly published pages will rank in the Top 10 list by Google Search engine in a year. You can see the related results regarding your pages that are visible in 12-18 months. This is how you have to fine tune the whole digital marketing plan.
You have measured and estimate a lot of things; the measurements should be revenue focused on generating the desired outcome. On the contrary, it should also be taken care that “how people behave when they here about your brand?”.
A digital marketer should also take care of the things such as CPC or Cost per click, Cost per Impression (CPM), Cost per sales, Click Through Rate, Cost per marketing Qualified lead and sales qualified leads, Email Optimization rate, Landing page conversions.
Heat maps, click maps and the session recorders are the things which will give you a briefer idea about how the people are behaving when they come to your website. Eventually, it will show which content is better accepted your user and which is not.
Digging a bit deeper into what the audience is looking for will giving you the best results.
Discover the Insights of your Target Audience
You may have a very well versed and relevant blog with all the facts and statistics, but it will not matter at all if the audience doesn’t want to read it.
The natural and simple way to connect with users is to answer those questions, and the pain points that the users have. By targeting the people’s requirement and setting up a page for it will result in you dragging the attention of a lot of users.
Once you drag the traffic to the page and accomplish their needs, then it will become straightforward for you to use the traffic and gather the donations from them.
The following are some of the audience insights that have to be taken care of:
Tracking the audience engagements.
Send Surveys to your visitors.
We are leveraging the Insights of the Facebook users.
If you follow these three essential steps, it is 100% assured that you will get a genuine and loyal audience who will support you in the initiative.
Establish the Brand name by using Digital Marketing Strategies
Even if you have a full proof digital marketing strategy with all the statistics, marketing goals, insights, and target audiences but getting the results may be ambiguous. According to the facts, we came to know that.
63% of the marketers say a challenging thing is Digital marketing is generating the required traffic. While the majority of the traffic can be generated from the branded keywords.
Remember the KiKi challenge, before 2018 there was not Kiki and no challenge,
But at the start of 2018, there started the kiki challenge which became huge and taken over the whole world. This needs a full planning and a perfect content marketing strategy.
Content marketing strategy
A proper Non-profit digital marketing strategy is incomplete with Content marketing strategy, and it is one of the essential things to build the online brand name. Content marketing strategy aims to inform the people, educate them about the topic and make the leads to customers.
This involves a few critical steps that need to be accomplished to generate the desired results.
STEP-1 Identify the relevant Topic
Knowing what the related topic is and what is trending for which people are looking for, is tough to identify but it is crucial. With the launch of Rankbrain in the year, 2015 Google’s Artificial Intelligence and Machine Learning system now help to process the search. Due to this reason, Search Engine Optimization about the new trends became very tough.
Marketers need to adopt new tips and tricks to overcome this, and the toughest part is it keeps on changing with time. But, the ultimate goal is to establish authority and trust the digital platform which will gradually place your website according to your performance.
The critical thing to keep in mind while writing content is interlinking with the topic because by interlinking you are letting the search engines to crawl your website better. After interconnection, you see an immense boost in your search engine rankings.
STEP-2 Targeting the major content
This can also be said as a cornerstone the content this means the article or the website page which you anyhow want to rank high in the Google Search Engine Ranking Page. In the significant page when you start interlinking to internal blog posts, then you will generate traffic to both the pages.
You can know more about your topic and the relevancy by this Google Tool Data Highlighter which is present in your Google Analytics where you can see the position and the ratings about the page or the blog. Then you can act accordingly.
STEP-3 Discover the Keywords with the rankings
This is one of the essential factors and steps that not only required for content marketing strategies it is even necessary for the search engine optimization. Keywords or the keyphrases are those words which people usually use to search particular things.
Start by analyzing your search rankings with Google search console. Before that, you have to connect the Google search console with Google analytics. From there you can download the full list of all the keywords. After this, you can filter out the top keywords and can plan if you want to add more.
Once you touch the mark of 1000 keywords, then you can filter out 30 to 50 top keywords and can work upon it.
STEP-4 Check the competitor keywords
It is always important to keep a not of what your competitors are up to and how they are up to that level where they are now. Here, is a trick that you can apply to check how you can rank higher than your competitor:
Check and analyze the backlink profiles and Organic keyword search volume.
Look for the gaps or the topic left in between so that you can fill it up with unique questions.
Research their on-page SEO and follow the practices.
See all those sites where they share their content especially social media.
You can even the tools such as MOZ, SEMrush, Ahref, Cognitive SEO to compare your and your competitors’ site and see what you lack behind.
STEP-5 Keyword Optimization
Last in Content marketing is Keyword Optimization which means every blog post or web page that you write should have the required amount of Keywords. The Keywords should not be stuffed but should be in a decent amount so that you while Google bots are checking then your content will get good Search Engine Rankings.
Social media for Non-profits
The best place to reach a lot of people is through Social Media. Like, everybody, these days are on the social media sites on either way. So, it is always a best and successful idea to target social media and attract the targeted people. First and the foremost thing is to determine what you want to accomplish and have to plan accordingly.
You can build the page and closed groups so that people get engaged to it.
Start building the brand name and reputation slowly by gaining people’s trust.
Recruitment Program.
Fundraising programs.
Once you reach the target audience and get connected with you can post various ADs and the fundraising programs. However, you can even increase the audience by displaying the charity programs activities and all in your social media sites.
Have the most attractive and interactive ADs and Events tags. At times the check the older programs and try to re-promote it to make it more customized. Then you can follow the digital marketing plan that is above.
Promotions in Digital Media
If you want your website or the page to get into the top of the search results page, then Promotions is essential. Promoting the organizations will bring you more and more audience who will support your initiative. This involves a few critical steps which are below:
Try to rank on the first page for few of the competitive keywords. This thing will help you a lot because the competitive keyword is a phrase which people search a lot and looking for a lot, due to this you can find a lot of new audiences.
Write few blog posts for the websites with more than 90+ domain authority. When you write the blog post for the Website which is in the same genre as you do will gain you backlinks and ultimately increase your page visibility.
Increase your following the social media sites and encourage people to join you. Social media is an ocean here as much deeper you dive that much visibility you gain.
Build a strong relationship with the top guys in the same field so as you. This will help you a lot in gaining the good relation, and ultimately you can promote yourself in their website and increase their audience as your loyal users.
SEO for Non-Profit Organizations
Search Engine Optimization techniques are the primary thing which will make you visible in the digital platform. All the charitable donors are shifting their preference towards the online platform.
According to the surveys, we found that:
In the year 2018, there was a 12.9% increase in the funds and donations to the Non-profit organizations through the Online media. While because of this 69% of the charitable trusts are turning towards the online platform and accepting the fund from there. 35% of the Non-profits invest more on the social media to advertise their organizations.
As SEO is both Organic and paid both the techniques can be adopted effectively. While Google search engine is just checking the Organic searches on the contrary Facebook is only promoting the PPC ads or the Pay Per Click ads.
While PPC can be a very effective tactic for promoting the brand, but we prefer doing Organic Searches. As Google gives preference to Organic searches more. But, at the end, only those Optimizations work that has a plan and strategized properly.
KEYNOTE
In the end, we can say these are things which are very important to accomplish, some points may seem to be easy but may not be that much easy. Eventually, it needs a full proof plan with proper tips and tricks to applied at certain times, so that you garner a lot of audience to your website.
We are open for the all the Non-Profit Organization who will want to collaborate with us for the Digital marketing or their organization. We will be happy enough to work with you.
If you have any query and want to contact us, you can email us. We will revert to you as soon as possible.
Voice Search has become the latest searching pattern. These days people want to search anything on the internet without wasting much time. Here, we will discuss details about Voice Search and the future of the Voice Search technology. Voice Search is becoming very popular due to its easy access.
Similarly, due to increased usage of Voice Search, the future of the Voice Search technology seems very promising and is here to stay and make a mark in the Voice Search trends. Voice Search is a method of searching, which allows the users to search the Web using spoken voice stipulation than typing.
What is Voice Search?
Voice search is a way of searching the internet through the voice command. Hence, Voice search allows you to ask a question to find the relevant answers through the voice command.
For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive, and are called open-domain question answering systems.
In a broader scale, voice search includes open-domain keyword queries on any searched information on the Internet. If we put in an example Google Voice Search, Cortana, Siri and Amazon Echo are voice-based systems and are interactive; such methods are called open-domain question answering systems.
However, it often involves several rounds of interaction that allows a system to ask for elucidation. To make it more precise, this is nothing but a dialog system where you will ask for a query, and it will search for the answer. Voice search is a method of searching, which allows the users to search the Web using spoken voice commands than typing.
How to use Voice Search?
There are three simple steps to activate voice search. It makes our task uncomplicated when used on a laptop, smartphones and any smart devices which are connected to the internet. The three methods to enable voice search are:
Click on the voice command icon
Call out the name of the virtual assistant.
Click on the home button or gesture on an interface.
Activate the virtual assistant
The examples of virtual assistants of voice search are Apple, Google, and Amazon.
If you opt an Apple, then it is: Hey, Siri
When you use a Google, then it is: OK, Google
In case you work on Amazon, then it is: Hey, Alexa
While using Cortana, then it is: Hey, Cortana.
What are the Benefits of voice search?
With voice search technology, users find it unambiguous because of its natural and mess-free search patterns. Any age group can utilize the voice search and can get the most refined results. Some of the voice search benefits include:
Searching with voice search is fast.
Quick image search
Easy to voice search than typing search.
Smart search on your apps
Simple to use
Accurate recognition of queries
It is Simple to use.
How to turn on Voice Search?
Voice search, is a speech recognition technology where you use your voice to search for the inquiry on the Internet. According to a study, mostly by the year 2020, over 50 percent of people use voice search. To turn on your Android, follow these simple steps.
First of all, open the Google app.
Towards left corner of the page, touch/press the Menu icon. Tap ‘Settings’ > ‘Voice’ > ‘OK Google’ once it detects you can go ahead.
You can choose when your smartphone to listen when you say ‘Ok Google.’
How to turn on “Ok Google”?
You can use voice search for a simple search, to get route directions, or a simple reminder and many more. For example, you can ask ‘Ok Google, will it rain tomorrow?’. In the same way, in other devices, you can ask, ‘Hey Google, will it rain tomorrow? Do I need an umbrella?’. To start using ‘Ok Google,’ first of all,
launch the Google app and open ‘Settings’ > ‘Ok Google’ detection screen.
After that toggle from any screen and ‘Turn on’ the ‘always listening mode’ from the Google app.
Then you will be prompted to say, ‘Ok Google’ three times.
Now the app detects your voice and is all set to rock.
How to download Voice Search app?
Google Voice Search is a Google product that allows users to use ‘Google Search’ by speaking on a smartphone, laptop or any other smart devices to ask a specific question they need to know. You can download voice search app, enjoy the voice search.
What is Voice search apk?
To download voice search apk, this is the latest voice search app to search your queries through voice. All the crashes solve in this version. Voice search apk is fully customizable.
What is youtube Voice Search?
We all know that youtube is a hot cake in searching trend. Many people prefer youtube search because of its natural and understandable results. You can see the latest or trending videos on any domain by simple voice. However, you need to get updated to the newest version, and you enjoy the youtube video search to the fullest.
How does Voice Search work?
Isn’t it interesting to know, Voice search is very much similar to the functioning of the brain. To put in simple words, using cloud processing power, Google can analyze a ton of patterns. In case of voice searches, these are called spectrograms.
Therefore, Google can use models and use the same to predict new trends, very much like the neurons in the brain would reconnect for further instructions or tasks.
However, there are layers in processing speech. First of all, Google tries to understand the consonants and the vowels. This the necessary step and the first layer.
Next, Google voice search make intelligent network about the words and then further goes to high level. Today, a neural algorithm started taking place in voice search and also imaging software has made a popular trend.
What is Voice Search Statistics?
Well, to put in exact numbers, it is difficult to come up in precise figures on how many Voice based searches are used. There is no such information provided by Google.
But we can say that voice searches replace the general trend of typing in search tabs. This trend is expected to increase in coming years. According to the report Internet Trends report in 2016, voice searches have raised enormously between 2008 and 2016.
Furthermore, according to Location World, 40 percent of adults use voice search results. However, the predictions by ComScore say that more than 50 percent of searches will be voice-based searches by the year 2020.
Gartner predicts that 30% of all the searches will be taken by the year 2020.
NRP and Edison Research, says that at least one in five owns a smart speaker in America.
Almost 20 percent of Americans use voice search according to ComScore.
Emarketer shows that in the year 2017 alone, almost nearly 30 percent of people have used Google voice search.
What is the market Growth Statistics for Voice Search Devices?
There is a tremendous increase in the voice search in the year 2018. redefining the search techniques, the leading companies are coming up with the best voice search devices to make even more straightforward.
Apple, Google, Xiaomi, Amazon, and others shipped 16.8 million units in Quater1 of 2018 as per Canalys report.
The global market for voice search devices grew 187% in the Quater2 of 2018 as per Canalys.
Google has sold 5.4 Million Google Home models so far in 2018 according to Canalys.
Amazon had sold 4.1 Million Echo devices by Quater2, 2018 as per Canalys.
Xiaomi’ s Mini AI speaker sales were up 228% in 2018 according to Canalys
By 2024, the global voice smart speaker market could be worth $30 billions or above.
What are the trends in Voice Search?
The voice search is on the top-notch searching patterns and will take over the traditional search type. The voice search trends are here to stay, and it will be challenging to adapt to the changes to remain in the marketing, and the businesses should adopt these new voice search trends to face the competition in the industry. Let us go through some of the voice search trends are:
AI and machine learning:
The increasing demand and dominance of AI devices and machine learning will also force the changes to search algorithms, to process machine learning. Google should uprise the changes to its algorithm accordingly.
Advancements in Artificial Intelligence (AI) and Machine Learning are making a substantial impact on the way how to interact with the smart devices and also the internet.
The more exciting part is that when RankBrain encounters a phrase for the first time, it prepares a hypothesis to the search word and gives an apt answer. Therefore, this ability to think like similar way as the human brain makes AI devices such as RankBrain more effective.
Local Search:
It is a known fact that consumers, research the products they want to use or try will check for the reviews online. Almost 70 percent of the consumers’ research about the website and the services and the products before itself before buying online.
Recent studies show that local search among the voice search is on the high rise. Last year itself there was an increase of 58 percent of consumers have found the local business through voice search. Now, local is new global
If we take an example, Google searches for “near me” had tremendously increased last year. We can now see the same ads on television also. Moreover, there is a rise in smartphone usage and smartphone searches too. The main advantage of using local searches is all the nearby local areas is highlighted in the search results.
Voice Search Mobility:
Consequently, voice search mobility trend is growing at a high pace with the advancements in speech recognition technology or voice search technology. Google has a 95% accuracy rate when the spoken correctly in English.
Moreover, Google voice search on smartphones is available in over 60 languages. It is not that long that in 2016 itself, 20 percent of searches are done through voice search.
Voice Search Optimization:
Voice Search Trends are used to Optimize the voice searches for Alexa, Siri, Google, and Cortana. However, with these virtual assistants continue to grow, so is the competition.
Moreover, using natural language with direct answers to specific questions is critical. Therefore, the schema markup and rich snippets keep queries and responses in the context that is better understood by search engines.
Voice search is for local searches or informal quizzing; it has become essential for merchants to have the Google store in proper up-to-date information. Hence, the domain authority and traditional search rankings play a crucial role in the appearance of search results. Here, local SEO optimization will come into the picture.
What is the future scope of Voice Search Technology?
Now, the biggest question is, the future scope of voice search or voice search technology sustains in the search patterns techniques. There is still a lot of voice search technology predictions that will take the marketing industry and business to the next level. Implementing these voice search technology gives the best bet to improve the visibility of your website.
Personalized Responses:
We can’t deny the fact that the users want to feel personalized and have the best experience whenever they interact with the technology or a website. Personalized responses are on high demand right now, and you cannot ignore this need of the consumers.
If you are going to adopt this developing voice search technology, make sure you will provide the space and ease the customers want, and also the personalized touch.
Eventually, Google Assistant has already in the competition and seems to have clearly understood the context and the stack of the questions that come up. Since last year, it has improved to a great extent and is the most favorite of many consumers.
For example, users ask on google home “What is the weather today?” and then ask “will it rain?”, Now the google can know and guess the next question the users will be most likely to ask is about the location. So, here the google gets ready with the answer.
However, Alexa cannot understand the context to this extent as Google. Hence, Google uses more of personalized touch and can do better at guessing the next question.
Alexa relies on custom-built skills and protocols whereas the Google Assistant can understand specific user requests and can further personalize the response.
Ahead of smartphones:
In the next coming years, voice search is not limited only to laptops, home devices or smartphones. According to Steve Rabuchin, VP of Amazon Alexa says, the vision is that customers should retrieve Alexa under all environments.
Eventually, which means that the customers may be able to talk to cars, lights, lamps, refrigerators, and all smart devices if you are even outside of the house.
However, one thing that the program developers should keep in mind is consistent user experience. Apart from addressing the sophisticated capabilities of all devices, it is also essential to direct the user needs and concerns in the coming years. Programmers should think ahead of smartphones.
Voice Search Notifications:
While talking about smartphone usage, voices search raises a new scope for the future of voice search technology. Developers should make sure that the voice search has better engagement time and also smooth usage.
Recently, Amazon added a notification capability to the Amazon Voice Services API. Therefore, this latest voice notifications feature allows Alexa to indicate that there is some new content, such as shopping updates, upcoming offers, shopping festival details, and many such updates. These voice search notifications will no doubt become the latest trend in the coming years.
Security is the main focus:
As this is the start of the voice search technology, many major setback trends are to see. The companies will have to start spending the amount on the security to interact with their customers. Adding voice search will enhance the user experience and makes the work dull.
However, voice payments will become secured to make voice payments. Another next challenging task is to provide high security and privacy. Make sure to keep the consumers’ information safe and private on all circumstances.
In 2019, voice search and voice search technology are not only about just saying but how you are telling the context matters. Security should be the main focus for these voice search technology.
Conclusion:
There is no doubt that the voice search in the year 2019 will reveal the future of voice search technology. Voice search technology will be a milestone for the searching techniques. However, it takes time for a transition but prepares for its growth.
Therefore, by understanding linguistics importance and paying close attention to smart device usage and advertising, we can surely gain insights to improve online marketing strategy. If you want to promote your business right away, then this is the time you should start making considerations to voice search and SEO as these two are big things as of today.
For any business, the major agenda is to stay well connected with the customers through customer relationship management(CRM). The basic element for any business is customer relationship management (CRM). Advancements in CRM Technology refers to business systems where all the customers’ details and data are managed. Therefore, the future of CRM challenges is very demanding. The CRM importance is increasing every day to maintain proper customer relation management system for every business. However, with the growing CRM benefits, it will become easier to grow your business.
What is Customer Relationship Management (CRM)?
CRM stands for Customer Relationship Management. CRM refers to business systems to manage your customer interactions with you. To put in simple terms, the future of CRM customer relationship management
However, the main goal of advancements in CRM customer relationship management technology is to improve business relationships. Its main agenda is to stay connected with customers, track the processes and thereby improving profits. For most of the companies, CRM customer relationship management is a part of the business strategy.
For a fact that, CRM Software is an excellent tool that allows companies to visibility and customer satisfaction. If you haven’t used a CRM Software, this is the right time for you to have one. CRM benefits are innumerable.
CRM offers a wide range of applications and strategies to improve your business. The importance of CRM has increased enormously for the past few years and will continue to grow according to the experts. The challenges of CRM have a unique role in keeping the customers and the business connected.
What is the examples of CRM?
CRM majorly falls into four categories. These are Outsourced CRM, off-the-shelf CRM, bespoke CRM and managed CRM. Furthermore, Outsourced CRM Software solutions include web-based CRM solutions for your business. This also includes cloud CRM software. Here are a few examples of outsourced CRM are:
The main focus of customer relationship management software CRM Software is to enhance the quality of the relationship between the customer and business, along with improving sales and marketing. This way, the workload of the sales and marketing departments will be easy.
However, let us have some brief lines about some of the best CRM Software and how to choose them.
Zoho CRM:
Zoho CRM Software helps you to manage all the customer relations effectively. CRM software helps to gather insights, generate leads, and stay in touch to deliver seamless customer experience.CRM Software gives you the ability to govern the sales process.
For example, in a business scenario, if you set out with a target. First of all, equip yourself with the right tools to achieve your target, also attain customer satisfaction. Zoho CRM Software helps you to craft your vision. Hence, strengthening the relationship between the business you and your customer. Eventually, you can build confidence and close deals
Salesforce:
CRM Software Salesforce is best for Small Business. Much small-scale business use this CRM Software, this is the reason Salesforce is the world’s top Customer Relationship Management CRM Software platform.
Salesforce CRM Software is cloud-based, thus CRM Software applications for service, sales, and marketing don’t need experts to set up or manage. You can simply log in and start connecting to customers in a new way.
HubSpot CRM:
HubSpot CRM Software is a developer and also the marketer of software products for inbound marketing and sales. CRM Software aims to provide tools for content management, search engine optimization, web analytics, and social media marketing. This is best for medium scale business.
SugarCRM:
Sugar CRM Software is best for developers. This CRM Software produces a web application. CRM software functionality will include customer support, collaboration, sales force automation, marketing campaigns, mobile CRM, Social CRM and also reporting.
What to look at Free CRM Software?
You can find many CRM Software free. If you are here in the business to save your time and your effort on gathering information. Then you have to explore the right free CRM Software.
Not only for saving time but also free CRM Software simply works for you now as it scales your business growth. However, you have to differentiate the best free CRM Software in the market and make an effective business decision.
Moreover, the best things in life are sometimes for free. So is free CRM Software. You admit or not, there is a joy when you receive something without a price tag and that too a free CRM Software.
Well, what to look for in free CRM Software. Let us have brief lines about the key spot on points to see in free CRM Software.
Mobility:
Free CRM Software, on a mobile that gives you real-time notifications, is very much necessary. Especially for a small business looking for rapid growth, free CRM Software is a must. With cloud computing on the rise, free CRM Software is now at your fingertips. Therefore, accessing the customer data on your mobile is as basic as it can be.
Productivity:
An easy to use free CRM Software that effectively manages your customer data and automates all the tasks is very much required for sales teams to improve productivity.
With free CRM Software, the ability to meet and engage the needs of customers has become easy. However, with the latest features like built-in phone emails, lead capture, and integrations are essential to improve the collaborations with the customers to maximize productivity.
Scalability:
A free CRM Software system that can scale your business will avoid the hassles of migrating to a new system. Free CRM Software should have the ability to accommodate business growth with more users, storage, and automation.
Support:
The first and the foremost thing that strikes when you use a free CRM Software is the lack of support. Business will have to think twice if using a free CRM Software. However, there are few free CRM Softwares which will provide constant support.
Best free CRM software for business in 2019.
Workbooks.com.
Zoho CRM.
Really Simple Systems.
Insightly.
Apptivo.
Capsule CRM.
Cloze.
How will CRM benefits your business?
The major CRM benefits for your business will help improve the relationship and get along with them in the future. However, a well-designed customer data will automate the business. Let us learn some of the major ways where CRM benefits accomplishes:
Learning:
Well organized customer data helps companies to select the correct customers for promotions and also launch of new products. This allows business to know their customers and their needs and requirements. This fills in the gap between you and your customers. This CRM benefits phase helps you know about the customers and their purchase details and history.
Organization:
From sales to marketing campaigns, CRM benefits automates this process for businesses. CRM benefits allow businesses to organize these processed data into easier and simpler data.
On the other hand, CRM benefits allow your business to become efficient by organizing and automating all the data aspects of the business.
Optimization:
Finally, CRM software allows your business to optimize customer interactions. Thereby, simplifying the complex interaction process into an understandable interaction process. Exploring the CRM benefits options will benefit your company in the long run.
CRM has come a long way. CRM is now more than managing client relationships. Eventually, CRM is evolved into a technology that enables effective customer engagement, Sales Automation, based on marketing.
What are the benefits of CRM software?
Day by day CRM is growing and there is a lot of challenges in future CRM and it improves productivity and customer relationship and here you can check the benefits of crm
Why is CRM important to your business?
CRM importance is more now, to businesses because it can help you to gain new customers and retain existing ones. There is no doubt that valuable customer experience is an integral part of CRM. Organizations that know CRM importance and that are using CRM designs will maintain a quality customer experience. They recognize that is a poor customer experience and will start working towards getting it done positively.
Customer-Centric:
One of the best CRM importance is CRM is Customer-Centric. Suppose, a customer comes in contact with an organization. Once he interacts with the staff or the manager, then the customer will obviously form an opinion. It might be the best opinion, good one or something indifferent. Through time, the customer forms a picture in his mind regarding his experience with you and your brand.
CRM system supports a strategy where the customer is at the center of everything that you do. Therefore, we can say that CRM is a customer-centric strategy based on clear goals and a vision of what the customer experiences look like.
Centralize Customer Data:
CRM has become the heart of digital companies in the last few years. It is really important to invest in a good CRM because digital business is growing more day by day. It has become critical for companies to be in the race.
Furthermore, there are a lot of new opportunities to reach and engage with potential customers in both the marketing and sales departments.
As we know that social media is at a high rise now. The social channels also increased the rise of video marketing.
Increase customer revenues:
Therefore, by using a CRM Software strategy for your business you will increase the revenue of your company to a great extent.
As far as CRM importance is concerned, this is the best one. CRM uses the data collected and you will be able to take marketing campaigns to the next level.
However, with the help of CRM software, you can make sure that the product promotions reach to a large audience and set new boundaries for the coming new customers. This will, in turn, increase your companies revenue.
What is the future of CRM?
Well, talking about the future of the CRM we can say that the future is here. In the era of Artificial Intelligence and integrated CRM software, the future of CRM is quite bright. From small scale industries to large and global industries, the sales and marketing departments are adopting, thereby changing their respective industries for the better.
Let us look at the key benefits of CRM or key Challenges of future CRM:
59 percent of customers say that companies now know more about them with CRM, thus improving customer satisfaction.
CRM systems have evolved with greater accuracy and precision than ever before.
CRM along with Predictive Analysis works on customer needs, behavior, and improvisations.
According to Gartner, the CRM market is predicted to grow at a 13.7 percent Compound Annual Growth Rate (CAGR) through 2021.
The dynamics of the future of CRM is changing rapidly. Hence, providing new insights to improve customer satisfaction.
Due to above-mentioned data, we can definitely expect something really challenging and the future of CRM is here to stay strong in the marketing industry.
What are the advancements in CRM technology to improve business?
When organizations enter phases of rapid growth, it will be difficult for both the sales and marketing to manage the information. Thus, advancements in CRM technology will help in keeping the interactions going between these two departments.
Without a CRM technology, you should spend more time on your sales and marketing team by searching customers latest emails, search their last emails to connect with them. Moreover, you will end up spending more time than usual time for accurate results.
Here are listed top 4 CRM technology advancements or CRM challenges which have marked a place in the business.
Big Data CRM:
The main goal of the big data CRM is to combine the CRM internal data and to find the data of the customer, outside of the company like on social media platforms.
Combining the big data and CRM data helps to analyze the customer efficiently. Consequently, the companies will be able to connect with customers quickly and on a large scale.
However, by finding patterns and trends in the data, sales opportunities and adjustments to products and services can be made to boost profits.
Business Intelligence:
The innovative advancement of CRM technology is Business intelligence. BI has a lot of applications and applies CRM technology that gathers, stores, analyzes, and then provide access to data. Thus, helping users make better business decisions.
Social Media Marketing:
Most of the companies are on social media platforms like Facebook, Instagram, Twitter, and Pinterest. One of the major advancements of CRM and also in B2C organizations. The customer and business relationship must be always strong and engaged as well.
Video & Audio Hosting:
Use of Internet video has grown enormously. Almost every company is making YouTube, Video uploads of 6 seconds. The advancements of CRM Video and Audio Hosting has risen and will become the most essential part of marketing strategies.
To add more, Podcasts also have become an integral part of every episodic audio content. Podcasts are often hosted on Libsyn and then distributed on Apple iTunes and Google Play.
In the same way, non-episode content can be hosted on SoundCloud and is used for all marketing strategies.
Mobile Product Development:
Now, almost every business designs develop mobile-friendly apps to access a CRM system. Hence, view or update shared documents, make and receive phone calls via their organization through IP phone system has become easy. The advancements of CRM technology can help business also participate in web conferences.
The overall idea for a CRM Customer Relationship Management and the business is a must which keeps the healthy bond keep going.
Final Thoughts:
However, according to Gartner predicts that by 2021, advancements in CRM benefits will be the single largest revenue space of spending on business software. If you want your business to make a mark, you need a strategy for the future. CRM is the framework for the future.
If you want to have an advertising and are confused between paid Vs. earned media strategy. Then it is high time you should know about Earned media Vs. Paid media.
While coming to the media strategy, it all started with the word PESO is what everyone remembers. However, PESO stands for Paid, Earned, Shared and Owned media. Until some time all these four things were essential in any media strategy.
As years passed the idea of the PESO in the media strategies also changed. The PESO idea has evolved gradually, and it looks as:
Paid marketing was primarily focusing on native advertising agencies.
Earned media marketing is just for publicity.
While coming, to Shared and Owned media both are major for nothing.
Digital marketing is a significant revolution in the present time, according to this, digital advertising agencies claim that social agencies lack the ideology of the brand perspective. Now the situation is like the social advertising agencies are ignoring to manage the long-term engagement. All these things are leading to the loss of opportunities for social media.
This article contains all the details only regarding Earned media Vs. Paid media.
What is earned and paid media?
Earned and paid media are the very important aspects everyone should remember in media marketing strategies. Below, we explain about earned media and paid media in brief.
Earned Media
Free media or Organic marketing is the other name of the Earned press; it even does the publicity of the brand makes the brand name visible in the marketing.
Word of mouth, buzz, reviews, comments, feedbacks, impression, news coverage, likes, shares, mentions, and all other promotional events that will increase the brand visibility, on the other way we can say that Earned media primary work is publicity gaining.
Paid Media
This refers to the external marketing efforts that will involve a paid placement. The Key or the significant role here plays is the PPC native advertising, all the display ads and the branded content. If you want to grow your revenue and increase brand awareness in the market then Paid marketing is the best solution.
Paid media is somewhat very close to Traditional marketing. Paid media channel directly refers to the paid communication to impart the information to a wide range of audience. You get the paid publicity, attention and driving the whole traffic to your website by using the influencers, advertisements, and integrating brands.
Is SEO owned or earned media?
If you have a digital marketing strategy for your brand then combination on paid, owned, and earned in SEO will deliver you the best result. All these three things mutually rely upon each other and have to work together. With so many aspects to take care of in digital marketing, it is so typical that things will overlap on each other.
While coming to SEO the significant part of SEO marketing involves on page effort. As, we know there are a lot of things that have to keep in mind like website content, tags, titles, keywords are very relevant. The owned media categorize this On-page SEO to optimize a page.
However, when we go for the off-page SEO. It emphasizes on the website and the positioning in the search rankings. If you want your company to be visible then should rank high at any cost.
Getting the higher ranking in the search engine involves organic searches, unpaid mentions from all those other credible sites. For accomplishing all these things earned media plays a major role.
Is PR earned media?
Earned media means publicity it gains the attention from the backlinks from reputable sites, word of mouth, online reviews, blogging, press focusing and influencers marketing. Having a third-party endorsement for your brand is essential.
PR or Public Relations media and earned media, as explained above, earned media means publicity and publicity involve connecting with the people and grabbing the attention. This at the end means PR or the public relation.
The number one secret of earned media marketing is to focus on other people. While the most important thing is building a reputation, and reaching people, this includes the most simple things like:
Connecting with the bloggers by appreciating them and by sharing the posts.
Give information about your business which will attract the audience to your customers.
Interact with the influencers in all the social media site so that they promote you.
Join groups related to your work and participate in the discussion.
By doing all these things your hard work will pay off. If you focus on the audience, it will improve your credibility, and thoughts process this is the peak and the highest point of good PR. Once the reputation is built in the market, you will be known to everyone and people will take to be as trustworthy businesspersons.
What brands have done paid and earned media well?
Brands that are using earned media or the earned media examples for the advertisement:
Share coke campaign where coke launched the cans customized with the names of the people on it last summer. It was a massive hit and people loved it a lot, this was a successful earned media campaign.
Dove soap a beauty product research about “The Truth of Beauty” this campaign received a significant response as the study showed that only 2% of the women though they are beautiful and the YouTube Video got 65million views.
Salesforce made a video on B2B earned media strategy for cloud computing. It just did nothing but simply explained cloud computing. However, this video got 1.6 million organic marketing views on YouTube.
Brands that have used paid media channel or examples of paid media for an advertisement:
Nike, the famous sports shoe brand, made a big stunt in the social media with its video. Nike now mastered the idea of the authenticity in product launching. The video “Nike- Dream crazy” became very famous and inspirational to all.
Dominos Pizza used Social media in a very fine way, it used a customized bot which allowed the users to enter the website and create their own pizza, later can name it and share on the social media site. Back in time, it used the PR technique in which the number of tweets will make your Pizza price so much cheaper. Recently this year September Domino’s used the Instagram very nicely to promote the brand.
Source: Instagram Dominos
How to measure earned media value?
Earned media is what you get for your brand through Publicity. It involves some essential tactics which are mentioned below to measure the earned media value:
Impressions in the Online platform
Here, you measure the media using the digital marketing platform and the mentions you got from all your ads. This shows your targets, your audience and will accordingly help form the advertisement.
Once you get a certain group of people those who are following you regularly it is the best news that you will get because using these bunch of people you can increase your business and can reach more number of people.
It is like a whole cycle to influence commitment and achieve the engagements. It doesn’t take one thing into the foreground and the other into the background while keeping every impression in an equal place.
Resonating messages
If you have included your most desirable keys in your media coverage, then media resonating messages becomes very important to measure the earned media value. Select one or two succinct keys and regulate all the blogs, articles, that are present in your website to check all the keyphrase and the resonating messages present in the content.
Initially, this metric is useful for determining whether or not the media has understood the entire idea behind the launch of the critical resonating messages. While software is not yet reliable enough to deliver the desired result. Otherwise, the trained human analyst can easily identify all the resonating and key phrases in the content.
SOV or Share of Voice
A share of Voice compares the mentions in the internet media platform with the competitors. Suppose there are a total of 100 mentions of you and your competitors in a total and then your site is observed in 35 percent out of the whole then you share is 35%.
Whereas this necessary computation doesn’t reveal the readership publication data or if the impressions are positive or negative. Only if we dig deep into the data, then we will get the information regarding everything.
Know what is your goal and where you want to reach? Your aim of the business should be crystal clear and should be answerable to all the critical questions like are launching your website or brand in the public? Are your concentrating on just the products? Understanding your goal and underlying it accordingly is very crucial.
All these things involve a tremendous background work; the first thing is to know about is your target audience and the demographic area.
It is imperative because every person doesn’t like all the products and brands available make sure you know who are your audience like male or female, age groups suitable. This will help you increase your engagements in the business.
Distribute your ad in different channels
The first step here is to figure out what type of content does your audience like, and the customers link. Then frame a full advertisement accordingly which will interact with the people.
While posting it never and ever forget to post the ad in all the social media platform and, the online platform. Post on all those platforms where you think people stay active and all your focused audience also gather.
If you miss the social media platform, then you are going to lose a big chunk from your marketing aspects. Earned media definition means publicity and publicity mean reaching the people anyhow. Even Paid media channel also focuses on the Social media platform like Facebook, Twitter, Instagram, LinkedIn so on.
Facebook has even recently said that it would promote the paid ads more than the organic. So concentrating on of the social media platform to get tremendous results. Here the trick is the influencers, these days if you promote your Advertisement or brand with the help of the Influencers then you can get a lot of increased results.
Check efforts
While you release the advertisement in the online platform remember to track the success rate. For both, the earned marketing which is organic marketing and the paid media channel which is bought both the things requires checking the growth rate. Some metrics would be some views, likes, shares, bounce rate, subscribers, unique visits to the site.
All these things are critical to check the efforts while you are going through a media planning strategy.
CONCLUSION
Paid media Vs. Earned media both things are critical in digital marketing aspect. Both are equally very important for the native advertising and increasing the visibility in the online media. It is you who have to decide which one you are selecting for your marketing tactics.
While there are a lot of questions, people get in their mind while talking about the earned media vs paid media. If you are also confused and have some queries like this, then feel free to write to us. We will surely help you!
If you fast forward your life to five years from now, you will find the following article in the form of video content strategies. Digital marketing is getting into a pace for a long time, every day new technology or advancement takes place in Digital marketing industry. Producing the Video contents marketing become very important or else we can find video content strategies in the future will dominate the text content.
What is video engagement?
A video engagement means a lot of things and depends on various factors such as the length of the video, the genre choice, general structure of the video. While Video engagement is usually considered to be the primary factor which determines how much data the viewers will retain from the videos that they are watching.
In layman language, we can see that the audiences are coming to your site and enjoy the video without turning out in the middle of a video. In other words, we can say that higher engagement video so the higher effective the videos.
How many videos are watched every day?
1.3 billion people around the globe use the YouTube platform which is the most viewed video platform. Every minute 300 hours of YouTube video are uploaded. Near about 5 billion videos are being watched daily on YouTube and every month 3.25 billion hours. While it gets 30 million users on an average daily.
However, eight searches in a total of 10 searches are down the people in the age group between 18-49 years. After seven years it is even expected that the Video contents marketing strategies will full take down the text content and more than half of the viewers will be depending on the Video Content creators and mostly on YouTube, and the usage of the paid TV service will decrease slowly.
According to the reports below Social media marketing usage in India in the year 2017, both Facebook and YouTube stand in the same position. So, we can say that these two are the majorly used platform.
What percentage of Google searches done on mobile devices?
62% of the Google search results in the Video content, people are relying more on the Video Content marketing strategies than the text Videos. In this 92% of the mobile viewers watch the YouTube channel and share the videos. The Millenials are the most active and most observed group of people.
From the above statistics, you can see that the people between the age group of 18-24 and 25-34 are watching YouTube videos a lot. This clearly shows that people are loving the Video content which explains everything in seconds than reading the content.
How many ads does a person see a day?
In the year 2007, an average person was exposed to 5000 advertisements per day. However, now the digital marketing experts have recently revealed that an Average American watches 4000 to 10,000 Advertisements a day. With every passing year, the number of people watching the advertisements per day is increasing.
It is even expected that at some point of time a screening process will be there for engaging and people will gradually start ignoring all the brands and the advertising processes unless the person has a personal interest. All those brands who are into advertisements include a lot of challenges on a daily basis: being consistent in marketing, giving best customer experience, leading the competition, keeping the business in a top.
If you acquire all these challenges give you a great opportunity for refining the brand and advertising which will help you in obtaining a vast market space.
What percentage of Internet traffic is video?
84% of the searches that take place in Google, Bing are landing to the Video content, and not just that 84% of the internet traffic in this internet platform search for the Video content marketing only. According to Cisco, the that sells all the networking components in the year 2016 the video content strategies traffic was 67% that increased to 84% when we come to 2018.
This indicates that people are not just looking for Video’s, however, focusing more on the quality of the video and most importantly the content in the video. The cord cutters are generating twice as much as internet traffic as that of the people paying for the TV to view.
How many videos are watched on YouTube daily?
As mentioned above daily 300 hours of the video content are uploaded which means 5 billion videos are uploaded daily. However, as we already told you earlier there are 1.3 billion YouTube subscribers. The total visitors on an average per day is 30 million people. While the total number of hours spent per month on YouTube is 3.25 billion hours.
Getting deeper into YouTube, there are more than 10,000 videos which are being uploaded crossed the 1 billion mark and 80% of the views on YouTube are from outside of USA. The tremendous thing here is on an average 1,000,000,000 searches on YouTube are made using the mobile phones and the session in mobile phone lasts for 40 minutes.
How many videos are watched on Facebook daily?
Until 2017 statistics, Facebook had a total of 2 billion active users, but while coming to 2018 the number of Facebook users profiles decreased due to the data breaches that took place in Facebook, information of 50 million user profiles were compromised.
According to present-day statistics, 1 billion people stay active on the Facebook platform daily. In Facebook, 70% of the advertisements are the video is content and people watching the Video content creator are more. Out of every 10 people using the Facebook platform, 8 people watch the video advertisement
83% of the users in Facebook are Female wile in comparison to this only 75% of the Facebook users profiles are Male. This shows clearly that a maximum number of people whom you may be trying to reach may be already present in the Facebook platform. Here, also the people between the age group 18-49 are 88% who use the Facebook platform.
What counts as a video view on Facebook?
For Facebook, a video must run on autoplay for at least 3 seconds. Not just Facebook, even for Instagram 3 seconds of engagement is very important for YouTube 30 seconds of engagement is required.
Even if the viewer doesn’t click on the engagement audio, it will count as a view. Still, then you can measure all the video views to 95% this tells the number of viewers who have watched your video at least up to 95% user intent views.
How is Video Content dominating text content?
We can not completely say that the Video content is dominating the text content because a video, of course, requires content and without content and Video can go on as thought.
Attention Seeker
Out of every 50 searches made on the internet 42 lead the people to the Videos that is why is always said: “Content is King.”
Video contents marketing grab the attention of the Viewers more than the text content does. When you have the digital ADs, the video content creators overpower the whole battle. Think once when we search something in the online media we automatically get attracted to Video content. Generic ads are being dominated by the much more fascinated video contents strategies drawing the attention of a lot of people.
New formats of video for viewer attention
Not just normal vides there are a lot of video types like the live video, 360` videos, VR. All these new types of video formats are taking down the market. Similar to digital marketing and the latest trends coming up every day in the same way Video contents strategies and Ads have the most recent trends each day.
When people were interested more on YouTube and uploading the video from there, then the new champ in the town cam that is Live streaming. It became a hero now everyone is interested in live streaming than the regular content. Brands these days find live streaming is the best while connecting with the people. In live streaming, it keeps transparency between the brands and customers.
While Live streaming is making people go crazy at the same time, we found the 360` videos. According to this, the video will showcase the 360` view of a place. This means a video will which contain the total look of the whole place even the sky and the ground. The brands also started using this to showcase their workplace, new areas and whatever and whenever they are working.
Virtual Reality of VR, after introducing this device it changed the experience of watching Video. Just people have to place their mobile in the VR system and start watching their favorite shows in the VR. As the name suggests virtual reality, a mobile, and a VR is a deadly combination making you feel everything is real. Just because we think in a 3d movie.
So, here we can see that a lot of new advancements are there in Video Content marketing which is making the written content less efficient and text content is counting less in numbers.
Videos increase the Buying intent
Brands are majorly turning towards the Videos because it increases the intention of buying. As we know the success of the brand depends on the number of conversions or else, we can say the number of people purchasing from you.
However, videos do a great job here by pushing the people more towards making a purchase. Videos are significant for the companies who are new because even the records show that people love the Video content it is always good to go with a flow. It is a proven fact that 70% of the people make a purchase only following the Video Content.
Nevertheless, it doesn’t mean that you will make a video and wait for the crowd the come to you. You should connect to your audience and plug to the pain and requirement points of the buyers then present the product as the painkiller or solution to their problem.
For this using the Nano Influencers is the trick, whom people support and follow a lot. This tactic will work for sure gain you a lot of loyal customers.
Conclusion
While coming to an ending note, Video Content creator and Video content marketing are remarkably better than the text content if done a right way. The future will have both Video content and the Text content, but while coming to the ADs of a brand then Video Content Marketing is the best to go. However, while coming to the written content, it is perfect for blogging.
Eventually, in the end, the aim of both Video Content and Text Content to drive traffic to the website and increase the sales of the brand. Not just the Video Content even the text content have new trends that are coming every day. To know more, you can go here.
So all the content writers, copywriters, blogger no need to worry about the situation. Video content is rising that doesn’t mean text content will vanish, it can never happen.
