Do you want to get the best search result ranks or page rankings? If yes, then you need to ensure that your SEO strategies and practices are in sync with Google’s changing algorithms. Every business today wants to rank on Google’s page one, enjoy increased sales and profits.
It is a fact that Google usually brings about 1,000 to1, 500 changes annually! And to keep up with that might seem like a challenging task. It is essential for established, small and start-up businesses to increase their rank by adjusting to Google updates. For that need to address both on-page and off-page SEO tactics! Discussed below are six steps to rank on page one in Google that you can read, refer and apply.
1. Ensure that your website is mobile ready
It is no more a new update! Unless you have been completely away from the latest Google updates for a long time. It’s been a while that Google has come out with its mobile-first index, where it is imperative that a website should be mobile responsive. It means that the site should function both in mobile, desktop and all other computing devices alike. Now Google has decided to index, crawl and rank the web pages depending on how well they are performing with their mobile version as well.
The Google Webmasters elucidated in a tweet that this change doesn’t indicate that websites which are not mobile responsive will not get indexed. But instead, it’s an emphasis that people should shift from desktop-ready websites and create mobile-ready sites too. Today a vast majority of people browse the internet from their mobile. If they don’t have a favorable experience while browsing the site, they won’t return to it.
2. You need to publish good quality content
Every business owner knows that he/she requires excellent content to rank better. Your website quality in terms of both written and imagine material holds importance in 2019. Content is the primary factor when it comes to listing on page one. All content which is keywords optimized enhances SEO. It is essential for your content to offer useful data. When your web pages only look good and have no real value, it can hurt your business reputation. Algorithms like Google Panda focuses on quality and meaningful content.
3. Enhance SEO outcome by maximizing page speed
No online user will endlessly for your website to keep loading. It is essential that your site loads within a few seconds. Page speed is a crucial ranking factor to get featured on page one results. Usually, when a site takes more than five seconds to load, the user loses interest. It causes increased bounce rates as well. Do you want to know whether your site loading speed is apt for SEO? If yes, you can make the most of Google PageSpeed Insights.
Using this tool is easy. First, you need to share the URL details, and in no time you will get to know all about your site’s performance, both in desktop and mobile mediums. Then you can adjust the speed accordingly once you get the necessary details. At last, you can check the best search result ranks here.
4. Plagiarism free content that helps to add user issues
Before you make a wish to rank on Google’s page one, it is important to answer one fundamental question? And that is this – Why will the users and online readers visit your site? The obvious answer to this would be that they wish to find the answer to their questions. Therefore, to rank better, you need to address the customer pain points effectively.
Also, your content should be framed in a way that it answers user queries and with original content. It is vital for the website and any other material to be original, impressive to read and plagiarism free. Also, it is essential to get the tone of the content correct. A conversational tone is always preferable than something which is verbose.
5. Minimize the image size and other media file size
It is a known fact that images and videos will still grab more attention than plain content. For this content managers and developers always think of the media file they want to use when they are planning both web content and blog content. You can have the best photographs of a company seminar or new products when you’ve had a critical product launch. Usually, a company appoints a photographer professionally, who use a high-end camera to click the images and also make videos.
Uploading this media file might appear raw and provide image clarity, but it has a chance to slow the site. Huge size images and videos add excess pressure and can prohibit the site getting loaded fast, even when the section has been arranged in a better way. For this, you need to compress the size of images and videos before it’s uploaded to the site. Once that gets done, your site loads fast, and you can qualify for the page one Google ranking.
6. Switch to HTTPS to ensure that your content and location is safe
Simply put, HTTPS’s full form is “Hypertext Transfer Protocol Secure.” You might come across, that when a web page starts these days, most have HTTPS in place of HTTP, which was a previous arrangement. The “S” in HTTPS stands for safety. It means your site stays clear from hacker and remains safe. This is crucial to Google since it announced and affirmed way back during 2014 when HTTPS was taken to be an original ranking sign.
However, accepting this encryption isn’t something that all website had to or wanted to adhere to. Sites could still get high ranks without following this factor. But today, this entire trend is changing at jet speed. About 65% of the domains that are in the best three positions for the keywords having a high-volume is considered secure. And even though the percentage might fall for the low volume keywords, today there’s an exciting link between increased rank and encryption.
Getting a rank on Google’s page one search results is essential for companies who want to make it big in the digital domain space. It will help to expand businesses better and enjoy increased online visibility. Ranking on page one has its advantages. When you follow the best steps, you can also get Page one Google search result rankings.
Do you know that an influencer can generate up to 15 times more Return on Investment (ROI) than the standard advertising? We can even say that 90% of the customers believe only online reviews from social Media Influencer. This article will take a dig on the Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest Influencers or we can say that a hole on Pinterest everything or total Pinterest App.
While moving to the influencers, it can be expected that the Worth of Influencers will grow more than the $10B in 2020. It will increase because the increased number of people in social media is giving rise to growing influencers, which makes social media sites more established.
To know more about Pinterest, Pinterest Marketing, Pinterest Analytics, Pinterest influencer read the full article below:
Pinterest Marketing
Pinterest has become one of the essential social media marketing places these days, a lot of businesses are turning towards Pinterest and Pinterest Marketing. Below we mention some of the vital tips that should be taken into account for Pinterest Marketing.
Update Pinterest Business Account and Profile
This may be the fundamental thing, but first things first a Pinterest account as the face of the brand. It clearly, means that start turning your regular account to a business account. No need to worry! It is pretty easy to convert your account to a business account. First, go through all the terms and condition and connect your social account.
Always make sure that the bio contains all the relevant keywords to identify your brand. It should be easy to know your brand, but with all the essential keywords. The bio should make the front page of the brand or the brand voice with some useful SEO keywords. So, that everyone could know about your business in brief.
Have the customized account, different from regular ones
Add the unique and beautiful board covers to your profile.
Another aspect of making your Profile customized is by adding Board Titles that are catchy and attractive.
Optimize the website
Always make it easy for the viewers to pin your post from your page. You will have several options that will help you with it.
Rich pins: Always enable Rich Pins, depending according to what your business sells or buys. Have the product pins to have the pricing info in the Pins.
Buyable pins: This is stepping forward to product pins, and further can be checked by syncing the web store to your Pinterest account. When the viewer sees a pin, the person can directly “Add to Bag” by clicking on it.
Optimize all images: As it is an image first site, it becomes imperative to have the quality image on the product page. The page with the best pictures, best pins, works the best.
Be Active
After you optimize and customize everything in your page, this the last step to take that is to stay active from time to time. Always make some time to check your content, maintain a connection with the viewers with new material, and have a look for all the pins used by pinners.
While you do pinning, it is better to add some description to your pins and the hashtags related to your business. The hashtags should be clickable just like all other hashtags in different social media sites.
Analyze the work
Yes! This is the last and crucial step that no one should forget.
Analyze the work that you have done. Knowing what your hard work resulted in, is very important, to check if you can use the Pinterest Analytics, which will give full insights about the Business you are doing in Pinterest. This guide helps you in managing the social media business and trying out new techniques to achieve more traffic.
Bring on new strategies
Every month while you have the monthly analysis of Pinterest. It is good to come up with new policies that will spice up the things for you. Start expanding the strategies and different ideas, always to make yourself geared- up.
Pinterest Analytics
First, stepping into the Pinterest Analytics, if you are an active user in Pinterest, and using this platform for the business person, then knowing the Pinterest Analytics is very much important. This helps in tracking the performance of the page.
To avail the Pinterest Analytics, you should have the business account. After you set up the Pinterest Analytics, want to have a look for the profile analytics click on your profile on top of Pinterest Analytics.
How do I find Pinterest analytics?
If you want to view your profile analytics, click on Analytics just above Pinterest then selects Profile.
Then the Pinterest Profile Analytics is subdivided into four sections: Impression, Saves, Links Clicked and All time.
Impression: It is the number of times a pin from your profile being displayed on the Pinterest home, feeds, category feed and search. Average monthly viewers are calculated by the number of people who saw your pins in a month. This will include all the pins that you save in your Pinterest Profile and seen in the last 30 days. It will consist of all the pins that you saved including all those pins other people share or collected from the website and linked accounts.
Saves: It is the number of times a viewer has saved the pin on their board. Pinterest counts it whenever someone saves it, and people start discovering your content.
Link Clicks: Analytics shows the number of clicks that come to a destination, which includes all the on and off Pinterest.
All-time: this includes a variety of metrics that started from the beginning of the Pinterest Account, that has:
Most saved Pins in All-Time.
All those pins that have a higher search ranking.
Power pins- all those who have a high time engagement from people, and it is a combination of comments, saves, sends and all.
It is the number of times your pins will appear on the home feed page, search results and all the various category fields. We can say in other words, that 1 immersion= 1 view.
Impressions matter a lot as it tells us how much your content reached to people. Always check for the patterns in your pins that have the highest impressions, it says the sense about what the people are searching for on your platform.
2. Close-ups
It checks the number of times a viewer has tapped your pin for a closer look.
This is very useful because it tells the number of a Pinner has clicked your pin to have a closer look, it shows your pin efficiency.
3. Repins
It is the number of times a user saved the Pins on their board.
A setup from an impression and close up is nothing but repins. This means that the viewer didn’t find your pin interest, the person finds it attractive and good enough to share, then save.
4. Clicks
It calculates the number of clicks to your website through the pins that are in your profile.
Clicks are nothing but click through rate and that people want to learn more about different content that is where the call to action comes to work. As we consider conversion to be the primary thing, on the other hand, clicks are the best thing to measure the ROI.
5. Top Pins
The analytics show the top 50 performing pins for the whole month, which is based upon impressions, clicks, repins, saves.
Statistics of Pinterest will rise over time and will go on for a more extended period. This section gives you the best understanding of all the performances of pins. We can say that more than half of the traffic from Pinterest first goes to already published pins; mostly those were posted at least two months ago.
6. Top Brands
It is a whole month look out at your board pinners all those who are checking out your pins from pinning the posts by clicking on your pins.
While this is very important to keep a note because you could know how pinners are sorting and discovering the content that is valuable according to the content strategy.
7. All-time stats
This is an extended statistic giving a full view of data; it includes all the essential things such as account inception on the repinned pins, best pins search, all the power pins. Power pins are all those most engaging pins that are present in your board.
Having a benchmark against your top performing content, and is the best way of determining what worked wonders as content for your pins and how to keep on excelling. Plus, follow which pins rank the best in the search result and get exposed to more such material.
Audience analytics in Pinterest
To learn about all those people who are engaging in your pins, click Your Audience that on the top of Pinterest Analytics Dashboard.
8. Demographics
The Audience insights in Pinterest Analytics include some critical statistics such as gender, language, country, and metropolitan status.
It is crucial to know your audience better; it will increase the chances of your pins to connect with the viewers. Demographic becomes essential to fine-tune the content strategy, which will help you in posting the pins in the right time, will help you to publish deals and promotions at peak time, it even gives relevancy to display in different languages that you like.
9. Audience Affinities
If you want to know what your audience is up to then affinity is the thing. This is the section where you can check what the most popular categories that your audience are engaged, can even check the top boards where your content is pinned on, and all other business accounts that your audience are following.
These are some of the basic demographics that will help you so far to know your audience better. Learning about the affinities of the audience will help in understanding the interests of the audience and the type of content they are following. Inclusive, it will help you in scooping out the competition. In short, you can that it is a cheat sheet for the intellectual planning in Pinterest.
Just like the Google Analytic, Pinterest has its tool Pinterest Analytics Tool for free. It is just that you should have a business account on Pinterest to access Pinterest Analytics. It is a very sorted dashboard with all the data segregated into a profile, audience, and web analytics. All the data you get from Pinterest is being stored and sorted accordingly.
Viralwoot
Formerly it was known as Pinwoot, now changed to Viralwoot offering a wide range of Pinterest Analytical Tools. Viralwoot has a section known as “Pinfluencer score” connect to it; it will automatically calculate everything and track the overall record. Bonus, it even has a Pinterest SEO analysis.
ViralTag
It is one of the best analytical tool available online. ViralTag enables to schedule all the pins and manages the full Pinterest Analytics and marketing single-handedly from one place. It even provides the image enhancement option, metrics, and supports all other accounts.
Olapic
Formerly, it was Piqora after Olapic acclaimed it, this became to Olapic. This makes it very good; you will get two different formats in one platform. With Piqora’s technology and Olapic’s brand to discover unique content attracting brands, this tool is one of the best.
PinPinterest
This is another tool used for Pinterest. PinPinterest major feature is the Pin scheduler that tells how many pins you want to schedule for one day. Mobile optimized so that you can access your account from anywhere at any time.
Pinterest Influencer
Influencer these days are growing a lot in every social media. Pinterest is becoming huge attracting people with the awesome, images and reviews. Now it has become a proven fact that the people rely more on Pinterest influencers for the discussion about a product or which brand product to buy.
While Pinterest recently, announced about its the efforts in sharing the API data with the eight top Pinterest influencer for the Pinterest Marketing. It makes it easy for the users to track the influencer and value the collaborative efforts. On the other hand, we can see a significant decline in the brand referral traffic from social media sites such as Facebook, Twitter, while for Pinterest it always climbs the ladder.
At this present situation, if you want to establish your brand as an influencer, or want to know the influencer who will work with you, then it is better to turn on to Pinterest and have excellent growth in your sales.
Take time and try to learn about the posting habits of the top pinners; this will help you know the best Pinterest outreach strategy for an influencer marketing campaign.
How to analyze Pinterest Influencer?
First, you have to track down the 200 most followed profiles on Pinterest as a sample base for the Pinterest influencers. Analyze the pins with the highest volume saves for the last one year and categorize all the data that you get. The top 15 Pinterest accounts will be determined with a lot of followers, and it is essential to have the pin volume with relevance.
Various types of Influencers
Influencers are, the more established users; those are contributing a lot to the site. There always a wide variety in the activity that all the influencers do on Pinterest.
Some of the most active Pinners in Pinterest are:
@janew -1829 pins in last year
@stylemepretty -1545 pins in previous year
Pinterest Influencers in the top 15 and their pins:
@veanad -74 pins at an earlier year
@llbean – 7 pins in last year
Above you can see even if you have fewer pins with considerable followers, then no one can stop you from being an influencer.
With this, we can add that many of the top Pinterest Influencer have been using this platform for a long time, and established themselves on this platform very early. A lot of early adopters have made themselves into the recommended lists with huge follower counts, all thanks to Pinterest Referrals. People have done a full-time business out of Pinterest.
Being a Pinterest Influencer means having more quality in the pins than quantity, target the best pins that you want to share.
Styling and Food are major in Pinterest
The favorite categories that people search in Pinterest are fashion, home decor followed by food, DIY projects, traveling.
Home decor has a 28.9% share in the top Pinterest influencers with designer bathrooms, kitchens, bedrooms having the highest activity level. Styling is taking second place with 21.7% for the top pinners, looking up for fashion, hairstyles, makeup, beauty products. Food comes third in the round with 15.9% and highly focused on dessert, cocktails, chicken.
It can also be said that video pins see a significant increase in viewers and pinners in all categories. For the Food and Styling content, Video-based pins are bringing success. Like most other social media work with social media content marketing, in Pinterest also both influencers and marketers should work alike.
CONCLUSION
We should always keep in mind that Pinterest does a fantastic job of tracking trends, giving predictions and reviews across different categories. Take time and explore this app, at first, it may be confusing, but when you dive in, it is the best app ever.
These are a few essential things that you should keep in mind while doing the Pinterest marketing, or using Pinterest analytics.
We would recommend you to follow the tips and tools given above, and it will make your Pinterest Profile handling easy.
If you have any query regarding anything related to Pinterest Marketing, Pinterest Analytics, and Pinterest Influencer, feel free to contact us, or can leave a comment below, we will surely get back to you.
Many businesses now have seen the value of keeping up with the times, that is, having a visible digital marketing agency and maintaining that presence to gain more audience. It is almost rare nowadays to see businesses with very little online activity. At most, they have beautiful websites with complex graphics with multiple pages. At the least, they have a social media page like Facebook or Instagram.
There are many factors how this came to be. One, and quite obvious, is the immense boom of the internet in recent decades and the subsequent transformation in human lives that resulted after. Global telecommunication network made improvements at an exponential level. This, in turn, made accessing online all the more available to a larger population.
Effects in Business
A significant sector of our society that greatly benefitted from the astronomical rise of the internet is the business sector. It paved the way to so much more possibilities never achieved before like online banking, faster money transfers, and greater support for electronic money. For this reason, many companies have been able to expand their reach and services in a number of the way through the internet. But this also requires that they jump in the bandwagon and increase their visibility online.
The Rise of Digital Marketing
Digital marketing became even more critical when the internet gained more traction. Now, most businesses have partnered with an excellent firm to help them grow their company. If you want to start building your online presence and achieve success for your business but don’t know how to do it, here are some helpful tips to get you started.
1. Determine Your Goals
Before you consider hiring a marketing agency, you first have to determine what you want to achieve. This means setting your goals such as:
Do you want to increase traffic?
Do you want to increase revenue?
Do you want more engagement with your customers?
Are you offering a new product or service that you want people to know?
Setting your goals could benefit you and the potential marketing firm you will hire. For one thing, it will make it easier for them to plan something if the goal you have given is clear. It can also make lots easier to implement the plan and to track the progress. For the business owners, it could save them money having already known what they want.
2. Do Your Research
I can’t strain the excellence of research enough. With how much the internet has permeated daily human activity; there is no excuse not to be informed. And like all research, you begin with Google. Some keywords you can use include “digital marketing,” “search engine optimization,” “organic traffic,” “increasing conversions,” and many more.
The industry is saturated digital marketing agencies all claiming that they offer solutions to your problems. These claims might be right, or they could be unfounded. The only way to find out is to know more about these agencies. Things to consider while deciding on an agency include:
Services offered
Past projects and clients
Online review and referrals
Years in operation
Note down your list of potential agencies to three or four. This way you can align your goal with the services they offer before getting in contact with them.
3. What Are Their Strengths
Many agencies specialize in the type of digital marketing service they provide. Some might be good at paid advertising while others are good at search engine optimization. Make sure that the agency is well-versed when it comes to what you want to achieve with your business. It’s often very common for agencies to over promise on some of their services yet unable to deliver results. This is something you want to avoid. It is not only a waste of time but a waste of money as well.
A real experienced and professional firm will do things different more than agree and promise you. They should be creative and offer their expert opinion when you present them your plan. They should also do their research about your product or field. Some clients prefer not to partner with a firm that has been marketing in a specific area for too long.
4. Let’s Talk about Price
Now we are at the point where most people would consider a sensitive topic, money. This is, however, one crucial aspect when looking for outside help or third-party contractor for the business to grow. It is always essential that you as a client set a budget for digital marketing and that the firm you decide on can work with your budget. There wouldn’t be any point in pursuing the services of an agency if it is above your set budget.
In most cases, the final price will be determined through negotiation before any contract will be signed. What is important to remember is to give yourself some flexibility. It’s very rare for any agency to meet your exact budget, but with some smart negotiation practices, you can even come out of the deal paying less than what you expect.
5. Ask Questions
The last phase on deciding on a marketing firm usually involves a face to face meeting to flesh out the small details of the plan. Take this opportunity to voice out any remaining questions that were left unsaid. While doing your initial research of the company and you saw some points of interest about them, this is the time to clarify and for them to supply you with the answer.
Some past practices that you’ve discovered could be clarified at this point. You can ask them about the number of employees that will be assigned to your project. You can even ask them to give you more details on other projects similar to yours that they have done in the past. This could include:
Negative reviews in their history
Feedback from previous clients
Certificates and awards
Seminars and conventions attended
Years of experience in handling a similar product or field
Think of it as a job interview with the firm as a potential employee and you the employer. You will be spending some time and resources with them so it is only right that all your unease should be put to rest.
Selecting the best digital marketing agency to help your business improve is not easy. It is a huge endeavor, one that requires a lot of planning and decision-making. But what would greatly help you is if you come in prepared with as much information as you can get your hands on? Remember that at the end of the day it is your business on the line. Any mistakes, whether on your part or their part will inevitably affect what you have built up.
Conclusion
Nowadays, running a business is never easy. There are more tools available at our disposal than ever before, more methods and theories and style to help us make it successful. While many may consider this a good thing, there are some drawbacks associated with it. They can’t all be used and expect to get good results. What is important is to learn how to use these tools, methods, theories to our and our business’ advantage.
Digitalization has taken over the whole world these days’ everyone requires digital marketing. All the real estate business, medicals, restaurants and so on everyone are choosing the digital platform. Then why not the Non-Profit Organisation? Yes, you heard it right digital marketing plan or digital marketing strategy for a non-profit organization. In this article, we will provide you nonprofit digital strategy and social media for nonprofits.
The easy way to start your digital marketing is just by having a digital marketing plan. It will help you a lot in making all your work go easy. In this article, we will describe you, in brief, the whole tips, tricks, and tactics about non-profit organization digital marketing plan.
Why do my non-profit organization need a Digital Marketing strategy?
A digital marketing Strategy is not just crucial for the Non-profit organization; it is essential for all those organizations who want to get visible in the Market. Below you can see the Global Digital Population as of October 2018 in Millions.
In the statistics, you can see how many millions of People are investing their time in the different type of Online media. This thing makes it very essential for the organizations to be alert and start adapting the Digital marketing strategies.
This gives a big vision and exposure to your organization and people will be able to recognize you quickly in the market. For the Non Profit organizations having a good digital marketing plan will help them reach the required audience and gather good funds for the development of the organization.
Now you must be thinking why digital marketing strategy making is so important? You can create a website, add a few blogs, make a social media page and send subscription emails to a few users and done. This not at all done this is the most passive and no use method of digital marketing. Like all the blogs you wrote, the page you made will get vanished in the Million blogs and pages present in Online media.
For the Non-profit organization, the most number of the audience comes from the organic search and then from social media, through referral, email marketing and so on. However, in Social media most the people check Facebook pages and the contact. This clearly shows the need for digital marketing and digital marketing strategy for any Nonprofit organization.
Making a perfect digital marketing strategy and the following every tactic is the best thing you ever can do. These things are very crucial that must accomplish while going for marketing. Here you will find various steps that will help you in generating a Good Digital Marketing Plan.
Know your Goal
Before directly jumping into the marketing strategies always do background research and know what is your goal! If you have an aim, then you will automatically start working towards it with double speed. Eventually, you should pop up with some questions such as:
What does the Organization want you to achieve?
What is your primary marketing strategy?
Who are the competitors and what are their favorite tactics?
What are the demographics you are concentrating?
Some of the organization even want the best tactics for the Online FUndraising programs, which will help in the Goodwill of the charities or non-profit organizations.
The simple way to drag the attention of the viewers in the Fundraising program is just by doing the campaigns beyond the expectation. Grabbing attention can be done quickly using Social Media. Twitter is the best place you can see instant results with a lot of new subscribers. Targetting Twitter should be first in your checklist.
Then comes Link Building, this is very important for any organization to make their presence felt from different places. It is one of the top 3 ranking factors of Google Search Engine that you should have in the background search.
These are the few things which you should for sure take into account while going to plan a digital marketing strategy for the Non-profit-organization.
Set Expectation to meet success
According to your capabilities set all the expectation related to the campaign. Go graphical and set all the hope for your drive, while once it is over then go on for the next. Similarly, train your brain to take up challenges on a regular basis.
While we were following the facts and features, we found out that just 5.9% of the newly published pages will rank in the Top 10 list by Google Search engine in a year. You can see the related results regarding your pages that are visible in 12-18 months. This is how you have to fine tune the whole digital marketing plan.
You have measured and estimate a lot of things; the measurements should be revenue focused on generating the desired outcome. On the contrary, it should also be taken care that “how people behave when they here about your brand?”.
A digital marketer should also take care of the things such as CPC or Cost per click, Cost per Impression (CPM), Cost per sales, Click Through Rate, Cost per marketing Qualified lead and sales qualified leads, Email Optimization rate, Landing page conversions.
Heat maps, click maps and the session recorders are the things which will give you a briefer idea about how the people are behaving when they come to your website. Eventually, it will show which content is better accepted your user and which is not.
Digging a bit deeper into what the audience is looking for will giving you the best results.
Discover the Insights of your Target Audience
You may have a very well versed and relevant blog with all the facts and statistics, but it will not matter at all if the audience doesn’t want to read it.
The natural and simple way to connect with users is to answer those questions, and the pain points that the users have. By targeting the people’s requirement and setting up a page for it will result in you dragging the attention of a lot of users.
Once you drag the traffic to the page and accomplish their needs, then it will become straightforward for you to use the traffic and gather the donations from them.
The following are some of the audience insights that have to be taken care of:
Tracking the audience engagements.
Send Surveys to your visitors.
We are leveraging the Insights of the Facebook users.
If you follow these three essential steps, it is 100% assured that you will get a genuine and loyal audience who will support you in the initiative.
Establish the Brand name by using Digital Marketing Strategies
Even if you have a full proof digital marketing strategy with all the statistics, marketing goals, insights, and target audiences but getting the results may be ambiguous. According to the facts, we came to know that.
63% of the marketers say a challenging thing is Digital marketing is generating the required traffic. While the majority of the traffic can be generated from the branded keywords.
Remember the KiKi challenge, before 2018 there was not Kiki and no challenge,
But at the start of 2018, there started the kiki challenge which became huge and taken over the whole world. This needs a full planning and a perfect content marketing strategy.
Content marketing strategy
A proper Non-profit digital marketing strategy is incomplete with Content marketing strategy, and it is one of the essential things to build the online brand name. Content marketing strategy aims to inform the people, educate them about the topic and make the leads to customers.
This involves a few critical steps that need to be accomplished to generate the desired results.
STEP-1 Identify the relevant Topic
Knowing what the related topic is and what is trending for which people are looking for, is tough to identify but it is crucial. With the launch of Rankbrain in the year, 2015 Google’s Artificial Intelligence and Machine Learning system now help to process the search. Due to this reason, Search Engine Optimization about the new trends became very tough.
Marketers need to adopt new tips and tricks to overcome this, and the toughest part is it keeps on changing with time. But, the ultimate goal is to establish authority and trust the digital platform which will gradually place your website according to your performance.
The critical thing to keep in mind while writing content is interlinking with the topic because by interlinking you are letting the search engines to crawl your website better. After interconnection, you see an immense boost in your search engine rankings.
STEP-2 Targeting the major content
This can also be said as a cornerstone the content this means the article or the website page which you anyhow want to rank high in the Google Search Engine Ranking Page. In the significant page when you start interlinking to internal blog posts, then you will generate traffic to both the pages.
You can know more about your topic and the relevancy by this Google Tool Data Highlighter which is present in your Google Analytics where you can see the position and the ratings about the page or the blog. Then you can act accordingly.
STEP-3 Discover the Keywords with the rankings
This is one of the essential factors and steps that not only required for content marketing strategies it is even necessary for the search engine optimization. Keywords or the keyphrases are those words which people usually use to search particular things.
Start by analyzing your search rankings with Google search console. Before that, you have to connect the Google search console with Google analytics. From there you can download the full list of all the keywords. After this, you can filter out the top keywords and can plan if you want to add more.
Once you touch the mark of 1000 keywords, then you can filter out 30 to 50 top keywords and can work upon it.
STEP-4 Check the competitor keywords
It is always important to keep a not of what your competitors are up to and how they are up to that level where they are now. Here, is a trick that you can apply to check how you can rank higher than your competitor:
Check and analyze the backlink profiles and Organic keyword search volume.
Look for the gaps or the topic left in between so that you can fill it up with unique questions.
Research their on-page SEO and follow the practices.
See all those sites where they share their content especially social media.
You can even the tools such as MOZ, SEMrush, Ahref, Cognitive SEO to compare your and your competitors’ site and see what you lack behind.
STEP-5 Keyword Optimization
Last in Content marketing is Keyword Optimization which means every blog post or web page that you write should have the required amount of Keywords. The Keywords should not be stuffed but should be in a decent amount so that you while Google bots are checking then your content will get good Search Engine Rankings.
Social media for Non-profits
The best place to reach a lot of people is through Social Media. Like, everybody, these days are on the social media sites on either way. So, it is always a best and successful idea to target social media and attract the targeted people. First and the foremost thing is to determine what you want to accomplish and have to plan accordingly.
You can build the page and closed groups so that people get engaged to it.
Start building the brand name and reputation slowly by gaining people’s trust.
Recruitment Program.
Fundraising programs.
Once you reach the target audience and get connected with you can post various ADs and the fundraising programs. However, you can even increase the audience by displaying the charity programs activities and all in your social media sites.
Have the most attractive and interactive ADs and Events tags. At times the check the older programs and try to re-promote it to make it more customized. Then you can follow the digital marketing plan that is above.
Promotions in Digital Media
If you want your website or the page to get into the top of the search results page, then Promotions is essential. Promoting the organizations will bring you more and more audience who will support your initiative. This involves a few critical steps which are below:
Try to rank on the first page for few of the competitive keywords. This thing will help you a lot because the competitive keyword is a phrase which people search a lot and looking for a lot, due to this you can find a lot of new audiences.
Write few blog posts for the websites with more than 90+ domain authority. When you write the blog post for the Website which is in the same genre as you do will gain you backlinks and ultimately increase your page visibility.
Increase your following the social media sites and encourage people to join you. Social media is an ocean here as much deeper you dive that much visibility you gain.
Build a strong relationship with the top guys in the same field so as you. This will help you a lot in gaining the good relation, and ultimately you can promote yourself in their website and increase their audience as your loyal users.
SEO for Non-Profit Organizations
Search Engine Optimization techniques are the primary thing which will make you visible in the digital platform. All the charitable donors are shifting their preference towards the online platform.
According to the surveys, we found that:
In the year 2018, there was a 12.9% increase in the funds and donations to the Non-profit organizations through the Online media. While because of this 69% of the charitable trusts are turning towards the online platform and accepting the fund from there. 35% of the Non-profits invest more on the social media to advertise their organizations.
As SEO is both Organic and paid both the techniques can be adopted effectively. While Google search engine is just checking the Organic searches on the contrary Facebook is only promoting the PPC ads or the Pay Per Click ads.
While PPC can be a very effective tactic for promoting the brand, but we prefer doing Organic Searches. As Google gives preference to Organic searches more. But, at the end, only those Optimizations work that has a plan and strategized properly.
KEYNOTE
In the end, we can say these are things which are very important to accomplish, some points may seem to be easy but may not be that much easy. Eventually, it needs a full proof plan with proper tips and tricks to applied at certain times, so that you garner a lot of audience to your website.
We are open for the all the Non-Profit Organization who will want to collaborate with us for the Digital marketing or their organization. We will be happy enough to work with you.
If you have any query and want to contact us, you can email us. We will revert to you as soon as possible.
IoT or internet of thing these days we quite often listen to this word. The words such as the cyber-attack, hacking we can hear these too jointly with IoT. Despite, of the fear of piracy and cyberattack the internet of things and IoT applications will grow much more faster in the coming years. Ultimately we can say the IoT future scope or the future of IoT is very bright. There will a lot of IoT devices which will be coming shortly.
As we all know, a connection precipitates another connection. Earlier in the 19th century, only 4% of the people present worldwide knew about the Internet, that is when the Internet of Things concept came to light. But, realize it became like no one in the earth doesn’t know about the Internet of Things.
It is a known fact that in the future:
The planet earth will have the Internet as its skin in the coming century. This means people will use the Internet as a major thing which will support the life and transmit the sensation. Even it can be said that the skin is coming together to form an external layer upon the whole world.
What is IoT?
IoT or Internet of Things is primarily a full system of all the interconnected computing devices, having all the mechanical and digital machines. When the objects or the living beings have the UIDs or the Unique Identification, Iot and IoT application can transfer the data automatically without including the human to human interaction and human to computer interaction in between.
The Internet Of Things or IoT objects can be anything like an artificial heart in a human or a biochip transponder in the farm animals or the automobile containing the sensors. All these things are essential for human survival. As the organizations are increasing so as the need of the organization that can make the work go easier in an efficient way.
Who is the Father of IoT?
Kevin Ashton is known to be the Father of IoT. A founder director of MIT’s Auto-ID Center, alumni to Procter and Gamble. The Journey of the Internet of Things or IoT started with a lipstick.
It was for Procter and Gamble, where Ashton was pushing a popular color for olay lipstick that was perpetually out of stock as a Brand Manager of P&G. To resolve it, he was thinking for a solution and found some holes in the data regarding the supply chain that led him to drive RFID chips as an invention.
Following this, he encouraged to open a Massachuttes Institute of Technology to start a society known as Auto-ID Center- that will research about RFID Technology. For this process, Ashton thought to talk to less tech-savvy people about RFID, in this process he coined the term Internet of Things. Proceeding these incidents his MIT’s Auto-ID got 103 sponsors and transformed into an International Lab.
How many IoT devices are there today?
According to Gartner :
In the year 2017 there were 8.4 billion IoT connected devices in the whole worldwide. While in the year 2018 it increased to 9.2 Billion. It is expected that in the year 2020 the IoT connected devices in the worldwide would be 20.8 Billion.
The hard to secure smart things which have the installed base this includes items such as TV, refrigerators, and the security cameras. We can expect that there will be a 31% increase in the IoT application and IoT connected devices this year. While this can also reach 10 Billion or more, which is more than the world population.
The surveys even say that the total number of connected devices such as smart T.V, vehicles, and the digital set up box. This will grow until 12 to 13 billion in the year 2019. This is where the deployment will start when the organizations start looking for the cross-industry devices that include HVAC systems, LED lightings, and Physical security systems.
How is IoT useful?
IoT is beneficial because it makes our work easy and is very less time-consuming. Lets, take in to account the smartphones we use, has made our lives so easy and our a lot of work can be done in just fingertips.
IoT has easied the lives of humans. Imagine a hospital connected with all the smart devices. All the data collected from the device stores the information of the patients and then runs the analytics on various machine whichever the doctor or the authority want to check. Makes life so easy and sorted, making the hospital run optimally as possible.
This clearly shows the seriousness, and how important IoT has become these days.
Are IoT devices secure?
A fundamental and crucial question that everyone gets in their mind Are all the IoT devices we are using is safe and secure? But people still now didn’t find a good deal for securing the Internet of Things devices.
Cisco, one of the biggest networking company, told the Global IoT device supply chain that requires the most powerful and higher vigilance regarding quality control. Due to the lack of proper rules, regulations, and IoT security standards because of which the IoT and IoT application hacks became quite usual and dangerous.
The IoT devices security is in the hand of its manufacturer’s hand. A manufacturer should make sure that all the Internet of Things devices should be safe and secure to use. Safety is the thing that most of the business miss. According to the surveys:
Only 30% out of the 1000 respondent companies told that they take up certain measures to secure all the Mobile Application and the IoT devices. At the same time, the rest of the IoT device markers are not building any security outset.
We can even take a lot of instances such as cloud-based website like Netflix, Spotify and Reddit suddenly became unavailable in October 2016. The attack happened when the unknown or the malicious hackers started gaining control over the IoT based application such as the CCTV cameras, digital video recorders.
With these type of instances, we can say that our data and the IoT devices are not that secure how much it should be.
What devices is IoT?
These days, if we have a look around our surrounding, then we can see that most of the devices are IoT based. So, we listed out all the popular iot devices, which are addicted to nowadays.
First, of all Smart Home Automation, we check carefully, most of the houses are opting for Home Automation. As a security concern, and those who want an automatic and smart built home.
Voice Assistants, there is no home which doesn’t have Amazon- Alexa or Google Echo in their home. People have started feeling these voice assistants as a part of life.
Smart Bands or Fitness Bands.
GPS Trackers
Smart Smoke Alarms
Smart Locks
Doorbell Camera’s
Amazon Dash button
IoT based Security Systems
Home mesh Wifi Systems
These Devices are the mostly used IoT based product. However, there are a lot more devices out there, which people are using. It can be easily be told how IoT has become an essential part of everyone’s life.
It’s clear that the future of IoT in very vast and will increase, no pause, people will more depend on the Internet of Things. While we can even predict that shortly, people can’t even imagine their lives without IoT devices.
How many IoT devices will there be in 2020?
We can say one thing for sure the number of IoT or the Internet of Things devices will outnumber the total population of the earth. While we can even say that the Internet of Things or future of IoT is something which is increasing tremendously in an unexpected way.
According to the graph, we can say the usage of IoT devices will be 30 billion and above. This is four times more than the total population, which is just 7.7 Billion.
All the companies whose original works are related to IoT, cloud computing. Companies like Microsoft Azure, Amazon AWS. All these companies saw a tremendous increase in their sales and the revenue generation and exceeded all the targets set by them. So, we can see significant progress in the IoT security devices. As the purchase and sales of the Internet of things connected devices will increase and touch the peak instead of getting down. On the same side, the revenue of the companies is going to feel the skies.
What are the challenges in IoT?
It is challenging to differentiate and know about the manifestation in IoT. Foremost, the thing that comes up in everybody’s day to day life is Mobile phones, and the critical application that everyone uses is the Video call or Video recorder. If you are in Venice, you can take a look at your kids or pets in New York.
Here, comes the but do you have a firewall in your home to protect your device from getting attacked or hacked? Because there are a lot of chances that your personal information and the data can get exposed to hackers or malicious users.
Even if we have this threat, we can see there is an increased amount of IoT devices. People still search the online platform and offline platform both to get more good and advanced technological tools coming up. We can, in the end, say that we are experiencing hyper-growth of the IoT devices.
In 2020 we can say that tons and tons more Internet Of Things connected devices are on the way. At times it is believed that the topmost Internet providers such as the Verizon’s, The AT&Ts are not yet ready for providing the fiber connectivity. This is all because the infrastructure is sufficient enough to support it.
Challenges in IoT
If we go on an talk about the driverless car, This device gathers a certain amount of data which is enormous and incredible. The first one here is the Petabytes data. Which requires regular processing and transferring of the data through the network to the central-most platform that will give the right decision. This thing directly indicates that this technology is not yet ready and secure.
We can get assured that we will get there and all the challenges in the Internet of Things will be solved. Yes, the technology and security in the network data perspective have increased. A lot now the companies have become more than just developing the technology. But, also check the security and safety of the people.
In the year 2018, there were a lot of data breaches the significant companies like a Facebook data breach, Google data breach, some of the airways and hotels have seen a significant data breach. So the companies became more alert about all these, and we can expect that security is the primary thing that companies will take care of.
What is the future scope of IoT?
The future of IoT or where and what advancements that we can see in the IoT future or after 25 years. You can see the top five themes that can be seen in the future of IoT is listed below take a look at it:
People will get addicted to Tech connections
The surveys suggest that the usage of the IoT based devices will increase vastly. It will influence the people over this and the coming decade. There will be some of the magical things that will make the people addictive to the devices and people can’t resist to leave it. The convenience and the benefits will keep the people attracted to the devices.
In the future, we can even expect that people will choose the connectivity over security. As connecting with society, friends and new technology with convenience will become more critical. People will even start keeping all their information data of themselves and their families in these devices, and they start trading the safety and security for the convenience. The users will begin making all the rational decision in a stake of their security and safety.
The kids, adults everyone will get addicted, and the house will become a big IoT device. While human beings will not be able to cope without all these.
Say no to Unplugging!
Unplugging to the internet these days is very difficult by the end of 2025 there will be no term as such as Unplugging. There will be threat alert, distrust and all still people will not be able to disconnect with an online platform or the digital platform. People will become dependent on the internet.
The surveys even say that:
Businesses will start penalizing the employees in the company who are connected in the internet or those who disconnect. Remaining active in the digital media and the social media will gain reward. However, the full withdrawal will be very difficult and can be impossible.
We can also hear the stories where it would you can see things like people tried to disconnect but failed to do so. While you will not be to able to detached yourself with all these devices. As you will be surrounded by all these things and won’t able to avoid it. People will have the illusion of being detached, and it will not be true.
Increase in Internet participants
There will be people who will try to disconnect to the digital media and Social media. Eventually, as soon as they try to divide double the people will come and join the Internet platform. It just doubles up but can never go down. The smart TVs, Smartphones, voice searches will become an essential requirement.
Even the disconnection here means those users are searching for a better option to connect again. Ultimately, it means the users always doubles up instead of decreasing.
Risk mitigation and Human ability will make IoT safer
The ingenuity of human beings will make them genuine users, in the same way, the risk mitigation will decrease. The Internet of Things will become more reliable for users.
However, the race for genuine and security will be high and in need but it is assured that security level will increase a lot and will deliver the best results.
All the networked devices will become reliable as the Power grid and make the platform safe from the wrong actions. However, at points occasionally it will go out- and that will be a disaster because people will, of course, survive it. There will get a lot of regulatory and technology-based advancements that will act as the remedies and will decrease all the threats.
As the citizens in the countries and people in the whole world will become much more aware of the Security and safety in the internet platform. This thing will increase pressure in the Government if something goes wrong. It will automatically make the companies take a pressure and make everything safe for the users.
A rapid increase in IoT: Increase in risk
Whether the people are connected or not but the chance will stay, with the massive increase in the IoT devices usage. This may lead to security and liberty issues getting magnified by the IoT devices.
The Threats can turn into gruesome attacks and all the other acts which can be very violent. The physical attacks are in the public and people can watch it. However in the cyber attacks will be in private and you will not know who is the attacker but the results are terrible.
With the rise of the IoT and the security, the concern will increase so as the liberties by the users. You can say this will help to know where you are walking and light your way or can grab your sensitive and personal information. It will become the biggest challenge for the cops, government and the whole world.
How will IoT be used in the future?
The future will see only IoT everywhere, it will like without an artificial intelligence use lives would be incomplete.
Increased DDoS attack
Cybercrimes will increase and there will be extensive use of IoT devices to facilitate the DDoS Attack. In the year 2016, the world was introduced with an Internet of Things malware- a strain of malicious malware that can easily infect the already connected campaigns like DVRs, security cameras and more. This malware got access to the devices with the default password and usernames.
Later, the malware turned the affected device into a botnet to facilitate the Distributed Denial of Services (DDoS) attack. This usually aims to overwhelm the website with internet traffic.
Reign of Smart Cities
The consumers won’t be the only one using the smart devices, while the whole city and the country will become smart. It will give the ultimate birth to smart cities. Everyone will adapt these techniques to become smart in technologies and save time and energy.
In the end, cities will be able to automate, remotely manage, and collect data through visitor kiosk, video camera surveillance, automobile rentals.
Artificial Intelligence will be big
Artificial Intelligence will penetrate into every house, starting from smart home hubs to the lighting system, thermostats everything, will have AI. When you will be allowing the voice control device to set up the daily tasks, you will allow them to your personal space.
CONCLUSION
While we come to an end, the IoT or the Internet of Things has made the lives of the human being straightforward and comfortable. It has made the lives of the people very convenient.
Whereas on the other hand with the increased use of the Internet of Things the treat for security and safety has also increase. So we should be careful while providing the details on the Internet platform. However, we can see a lot of necessary steps are being taken but still keeping your data safe with you is essential.
If you want us to add some more advancements that we can see in IoT in the Future, you can write to us. We will update it.
