What are the Latest Social Media Marketing Trends in 2019?

What are the Latest Social Media Marketing Trends in 2019?

Social media keeps on changing in place of it new and latest social media marketing trends 2019 updates in place of older ones. A lot of people all over the world use social media for various purposes.

As it is the time to say goodbye to 2018 and embrace 2019, to make this new year fantastic for you. We bring ideas and suggestions to know the latest social media marketing trends that we can expect to see in 2019 as the social media marketing updates.

Which is the most used social media platform?

Popular social media site

Facebook is the popular social media platform and is the top sites used for social media marketing by a lot of people all over the world. Here, the user base is enormous after Facebook all other social media sites like YouTube, WhatsApp comes into competition.

However, if we dig deeper into it, we can find 80% of the social media app users are from Generation Z, and then 74% are the millennials. These two are the significant category people who take the help of social media metrics even to make a purchase.

While people using so much social media will lead to increased spam contents. To reduce it and make the social media app user-friendly the primary social media site like Facebook, Instagram, YouTube have started taking necessary actions against it. Earlier, in 2018 Facebook spammed 837 million spam contents in 3 months, on the other hand, Instagram has taken down 5 million violence related graphic content.

Eventually, in the mid of the year, 2018 Instagram announced that it would spam all the fake users and followers to make the platform generic, so, as Facebook promised. As we can see so the social media apps are making sure to remove all the spammed content and fake users it is giving and evident chance to the influences to grow.

According to Google Digital SnapShot, the people preferring the influencers reviews and following them has increased a lot. As the spam content and fake users have decreased the influencers are growing. The millennials following the influencer are increasing day by day. We can expect shortly; they will play a significant role in promoting the brands.

Top social media sites

Statistic of social media trending

Facebook

The world’s largest and loved social networking site is Facebook. Eventually, Facebook is considered to be the top social media marketing site and widely used all over the world. Approximately, there are 2 billion active user’s on Facebook.

Facebook

YouTube

In the digital platform, the public’s favorite video sharing platform is YouTube. People here can upload and view all type of videos that they want. Roughly there are 1.8 billion YouTube users all over the world.

YouTube

WhatsApp

While WhatsApp social media used by a maximum number of people and owned by Facebook. It is famous for sending personal texts to those whose contact you have. Instead, being under Facebook, it works independently. There are 1 billion active user’s in WhatsApp.

WhatsApp

Instagram

Unique social media site Instagram: which contains images and also owned by Facebook. In short, period became very active among people maintaining a 1 billion users record.

Instagram

Twitter

In Twitter people to follow each other people with whom they want to connect and can leave short messages. It has an approximate of 320 million users per month.

Twitter

Reddit

Best place for writers. People can upload their content and blogs. Reddit is a hub of bloggers. It has an approximate 100 million users per month.

LinkedIn

Ultimately, LinkedIn considered as one of the biggest professional online platform available. It has more than 400 million users and is open 20 different languages.

LinkedIn

Pinterest

Nowadays, Pinterest is grabbing all the limelight with the increased number of users.  It has 20 million unique visits every month. It has become a critical player in the social media marketing network and promoting the brands.

Pinterest

How do I promote my social media?

Nowadays, every agency present should find one way, or the other is having a website in digital media. This is not it; even it became very crucial for every company to be visible in digital media including social media.

You can see below some important that are to be considered to promote your social media:

  •  Always be very active in social and always provide your complete details in all the social media sites in which you have a company profile.

Social media trends

  • Social media without being social is useless, interaction is essential, engage with the people.
  • Don’t over promote your brand with a lot of ADs, Keep it less but interactive.
  • Share interactive videos, images, gifs and engage the audiences in your brand.

What are the latest social media marketing trends?

This is the right time as we all are coming to the end of the year, it is the exact time when all the techie’s start searching for the latest and new trends. Today, we mention some of the latest social media marketing trends that are upcoming and will take the digital marketing into another level.

The latest social media marketing trends are:

  1. Restoring customers trust.
  2. Facebook shop on your store.
  3. Six seconds video is old format ad.
  4. E-commerce shopping using Instagram.
  5. Augmented Reality or AR on Instagram.
  6. Facebook: supporting paid ADs.
  7. Increased use of Dark Social.
  8. Live Streaming.

RESTORING CUSTOMERS TRUST

In the year 2018, we have seen a lot of data breaches in which the major one was the Facebook data breach then Google+ user accounts hacked, after which the Quora data breach also took place. Upon all these, the most unexpected one was 50 million Facebook accounts hacked, and 90 million were sent mail to change the password.

It was one of the most controversial data breaches that took place, while the blame is on Cambridge Analytica for infringing some 50 million users data so that they can influence the elections.

All these data breach and misused protection people lost trust in social media platform. To overcome this the significant trend coming this year is:

Social media platforms are striving hard to regain trust and rebuild the brand name among the people. Also, trying to build up a stronger protection guidelines so the further data breach can be stopped.

All the social media sites are busting the Fake users in the platform to promote their brand and gain users. Instagram, Facebook has already taken a necessary step. You can also track down yourself with the tool called SparkToro that will help you in knowing the fake accounts and the fake follower.

Social media trends

(Source: Sparktoro)

Facebook Trust issues

Not just the Facebook data breach, the social media giants were paid for fact-checking on behave of Facebook. It hired the private agency to check the content and remove the accounts, reducing all the fake comments and the users. This action was majorly for President Donald Trump, and the counterfeit users were suspected from Russia spreading hatred against President.

One of the marketing agency hired by Facebook to accomplish this task was snopes.com, they said in the media that.

“Facebook is not taking anything easy, and just making themselves look good and paying the agency.” With this statement, Facebook even gained a lot of criticism and gave people another opportunity to lose trust.

There were three separate information was found to decrease the hatred messages on Facebook. While this idea backstabbed and only minimal results came to limelight, and the third party fact checkers even told that Facebook ignored all the outstanding results which led to minimal effects that impact the work.

According to one of the research expert using Facebook said that:

Trust is something which will be there until someone gives a reason to lose it and Facebook is giving this everytime so, people are losing trust from Facebook.

However, the people who majorly suffered from this data breach is the Europeans. According, to the GDPR or the privacy and policies, act Facebook charged in the court and CEO of Facebook was asked to attend the trials. Due, to this protection breach a lot of people vastly from Europe, left the Facebook platform which is a considerable loss.

FACEBOOK SHOP ON YOUR STORE

If you have a Facebook Business page or community but not the Facebook shop, then it is the high time to have it. People and companies these days are majorly turning towards Social media. Create a Facebook shop for your store to provide the consumers what they want.

However, you can find the plugins for Prestastop, Magento, Shopify that will help you to integrate the store on your Facebook page. It is the best way to convert normal users to customers, by using this you can track the customers, what are they buying, what is there are of interest. Not just this, you can even track where are people are coming from, how they came and where they left. 

While this is the latest trend which you can expect to see in the next year, where you can keep track of your customers and their interests to have smart analytics.

6 SECONDS VIDEO IS OLD FORMAT AD

Gone were those days when companies used to have only content and write up nothing more than that. While these people don’t want to see the old boring text that is when the videos came. The ads shown using the videos are appreciated the more.

People these days turned towards YouTube for business branding; earlier the Video ADs were used to be of 30 seconds. Gradually with time, the 30 seconds ADs became old and boring that when it was recommended to have the 6-second ads. It is the shortest form of the ADs with people stuck to it.

According to one of the leading brands L’Oréal beauty products they have used the best social media marketing strategy to rule the social media platform and they said:

Earlier we used to rely on 30 seconds AD, but now it is good to break and make 50X more Video content than a longer one. Internally, today’s pitch audience is for 2 Seconds Ads and 6 seconds has become the new long format ADs. Each of the videos here would be short and customer-centric.

E-COMMERCE SHOPPING USING INSTAGRAM

This year Instagram came with the latest and new shopping feature. Here, people can look at the products and price on Instagram, they can add to cart and shop later in the original site. Eventually, this trend was quite a big transform. Keeping this thing in mind we can expect that in the coming years there will see a massive transformation and new trends are arriving soon.

In the year 2018, adding the products into the cart till here it was limited.

While in the next year it is likely that Instagram will also introduce the buy option. Here you can directly buy in Instagram instead of visiting the brand site. Then putting soul into branding soon it is going to deliver the goods to doorstep.

Instagram ADs

We can expect that Instagram is turning towards a whole new E-commerce site much more than that of picture sharing and messaging.

AUGMENTED REALITY or AR ON INSTAGRAM

With the successful implementation of the Augmented Reality or AR through the most popular and loved game Pokemon Go! That is People came to know about AR. Slowly this social media apps like Facebook, Instagram, SnapChat took over the AR and made people go head over heels for the AR pictures.

While coming to Instagram, it already has gained a lot of popularity and people these days are turning more towards Instagram. However, Instagram even allowed the third party users to create the Instagram filters. There are huge plans for future in AR that will be undertaken by the social media platform.

Facebook, is going to introduce the personalized messages to the customers, which will contain the product images that will have AR. Near future, all the brands will be using AR videos to increase the user experience. It may include AR lens which will help the user to virtually try he product. At first used the AR feature in the year 2019 Facebook will be using the AR lens in personalized message to improve user experience.

Google is supporting a lot to the Organic search results than the paid ads, and on the other hand, Facebook is supporting more the Paid Ads.

Yes, you hear it right Facebook is supporting more the ADs that are paid and decreasing the reach of the organic ADs. This may be a disheartening issue for all the brands who have a base on Facebook.

The researches even show that if a page is having likes approximately 500,000 in this only 2% would be the organic ADs. While the other disheartening news is this will increase in the upcoming years. Eventually, lessening the organic reaches maybe till somewhat negligible. 

Facebook ADs

Facebook even claimed that daily Facebook receives a lot of contents in the case of organic ads. For this, they have to become very picky about the materials. Now they have to keep the most relevant content; this is a small trick by which Facebook is transforming the users into Paid customers, and not encouraging the Organic ones.

INCREASED USE OF DARK SOCIAL

The traffic here comes through private connections which include personalized emails, instant messaging from the individual digital media channels. Initially, we can say that users usually copy the texts or the links and send them as customized to the target audience all these things sum up to be a Dark Social.

In the upcoming year, we can expect that:

Dark social activities will dominate the social media platform. While driving a lot of traffic to the website. According to the reports until 2020 90% of the content shared on the social media sites would be from the Dark social. Similarly, the maximum number of click backs to this will be from the desktop. 

If you have a social media account, then be alert with this, and people get most of the time attracted to mobile texts and links to get engagement.

LIVE STREAMING

Social media apps like Facebook, Instagram, YouTube have made people crazy about live streaming. This year it was found that the users watch the live streaming five times more than the pre-recorded videos.

As soon as the social media apps introduced and it became a huge hit, most of the top rated brands started incorporating it in their business.  VR or virtual reality is also a big reason for the success of live streaming. Nowadays, the brands and the celebrities try to connect them with the audience using social media apps live streaming. However, this is increasing the urge for the live streaming, and there are a lot of things in live streaming future.

Live streaming

Live streaming is a blessing for e-commerce companies.

Nevertheless in the upcoming year the after display ads and video ads, the e-commerce brands will soon have the live streaming ads. This is based on a single concept that is “see-no-and-buy-now” and will provide the live online shopping experience. Later, on this will become very frequent and important.

The brand will then showcase the live ads with the brand ambassadors and the trusted experts. Not just the experts, it is even expected that in future the live streaming will change the idea of customer service.

E-commerce companies mostly will start using the live streaming platform in various social media apps and will try to solve their problems using the QA sessions. By, doing this the audience will get an immediate reply and that too live. Similar to the voice calls customer service, chat service, and email services similarly in future live streaming customer services will become popular.

Key Takeaways

As we mentioned in the article, these are the most important trends that we expect to see in the upcoming year. The latest trends are enormous and should incorporate in the brand tactics as soon as it gets released because of time and tide waits for none.

Even if you miss to get some updates as soon as it arrives, stay tuned to our blog because we publish every new trend as soon as it releases and every tactic in the technological arena. If you have any difficulty regarding the trends and tactics related to digital marketing.

Contact us! Whenever you like, we will try our best to solve your query!

How Digital Marketing Strategies Develop a Strong Marketing Plan?

How Digital Marketing Strategies Develop a Strong Marketing Plan?

The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.

How do I start a career in digital marketing?

First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.

If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.

Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.

Coursera digital marketing strategy

Source: Coursera

Simplilearn

Source: simplilearn

udemy

Source: Udemy

All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.

As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.

Google AdWords certificate

Source: Google

What are the types of digital marketing?

SMM

Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.

It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.

SEO

Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.

There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.

SEM

SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.

In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.

CONTENT MARKETING

When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.

To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.

PPC

As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD

EMAIL MARKETING

If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.

It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.

AFFILIATE MARKETING

Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.

What skills do you need for digital marketing?

If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.

TRENDING TOPICS

The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.

CREATIVITY

To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.

DEEPER KNOWLEDGE

In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.

EXECUTION AND ANALYZING

Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.

Does digital marketing pay well?

digital marketing jobs

Source: LinkedIn

Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.

digital marketing strategy

Source: Statista

As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.

The following are the jobs in Digital marketing sector with the salaries.

  • Content marketer – 1.2 LPA-12 LPA
  • SEO- 1.8 LPA to 24 LPA
  • Digital marketing executive- 3.5 LPA to 24 LPA
  • SEM- 1.8 LPA to 18 LPA
  • Digital marketing manager – 4.2 LPA to 18 LPA
  • Social Media Marketing Expert- 4 LPA to 4.5 LPA
  • Digital marketer- 4.5 LPA to 12 LPA
  • Analytics- 6.5 LPA to 10 LPA

All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.

How do you create a digital strategy?

Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.

KNOW YOUR GOALS

Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.

HAVE A CONTENT STRATEGY

According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.

MAINTAIN A CALENDAR

Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.

 KNOW YOUR CHANNEL

For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.

Keynotes

So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.

If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.

What are the best holiday marketing ideas to make shoppers crazy?

What are the best holiday marketing ideas to make shoppers crazy?

“It is the HOLIDAY season, and the fun has begun!” To make everything easy for the marketers we bring you the best holiday marketing ideas which include all the social media marketing for holidays that will make customers go buoyant.

The onset of festive season fills everyone with ecstasy and frenzy. People wait for the season, loosen their purse strings and go on a shopping spree. Similarly, the marketers crave for the best holiday marketing ideas which make the users crazy. Shopping, these days is nothing less than a marathon. All the brands – big or small vie for this and compete, trying their best to make the marathon easy for the people by making everything available to the customer in the easiest possible ways. People, being shopaholics, find it difficult to resist their urge to buy the products and easily succumb to the fanfare and influence of advertising campaigns, that is so very enticing, they just can’t be ignored.

HOLIDAY SEASON

Online marketers are gearing themselves up as the two major festivals – the Black Friday and Cyber Monday are just around the corner. The opportune time to grab the chance, become a maniac and make some money.

In this article, you will get to know some of the most alluring and insane ideas to drive a lot of traffic to your website and increase the sales of your brand. Do every possible thing that will bring you profit and propel the customers to buy exclusively from your brand. Who knows, maybe this is your chance to make your mark in the market!!!

After conducting a thorough research, we made a list of marketing ideas – tried and tested, which, if implemented in your business, are sure to usher in immense business and positive result:

LANDING PAGE

If you have an e-commerce business and everything works online for your business, the most important thing in a festive or holiday season is the landing page of your website. Yes, because this is the first thing that a customer will see after logging into your site.

landing page

(Source: invescro.com)

First and foremost, having a long and amazing landing page transforms your viewers to customers and your customers to loyal subscribers. Customizing your website according to the viewers and subscribers is very important. Always keep yourself at the place of your customers, view things from their perspective and design everything as how they would want it to be. Check for all those things which a customer would need in this festive season; giveaway all the deals on those products and flash out the items on your landing page.

langing page

(Source: invescro.com)

However, when it is the holiday season, the landing page must be very attractive for showcasing all the discounts, coupons etc., being offered on various brands. It is also important to remember that the landing should be decorated or made according to the festive day. For the upcoming holidays, i.e. the Black Friday, Cyber Monday and Christmas, which are knocking at our doors, these ideas will work wonders.

PROMOTIONAL EMAIL MARKETING

online marketing for holidays

(Source: Pinterest)

An email consisting of some gift guides to customers is bound to increase the sales by 48%. Woo! With Black Friday and Cyber Monday on the cards, it is a great chance to lure the attention of people to your brand. Unmissable, Isn’t it?

online marketing for holidays

(Source: Pinterest)

To add a boost to the already existing subscribers’ list or the already existing list of trusted customers, go for this technique. Try to create a scenario of urgency among the people and make them feel that if they lose this opportunity, they might not get another one. “Buy it from us…Buy it Now” kind of an email marketing. This will induce them to buy the products immediately from you. In an analogous way, improve the offerings for your brand by creating this feel in the minds of your customers. Whenever they have a look at your offers, they would feel “Oh My God! What an amazing offer. I cannot afford to miss it.”

best holiday marketing ideas

(Source: Pinterest)

Boosting the subscriber’s list or already the trusted customer list is very important. Always create an urgency among the people and make them feel that if they lose this they will not be able to get another. Show the urgency to people and make them feel they will lose something if they don’t buy from you, in a similar way improve the offerings for your brand through when the customer will take a look at it they will feel “How can they miss it!!!”

best holiday marketing ideas

(Source: Pinterest)

You can use emails to target various people in various methods. For example, if you run a clothing, cosmetics or footwear business, you can target separately for both genders. Like, you can send discount coupons on cosmetics, clothes, accessories, footwear etc. to women, or provide discounts on brands – exclusively the brands’ women go crazy for. Similarly, for men, you can offer discounts, coupons on products like clothing, footwear etc. If you concentrate specifically according to the customers’ choice, the results will be quick, huge and profitable.

SOCIAL MEDIA CAMPAIGNS

This is a digital world and social media is an indispensable platform that plays a key role in building up the reputation of your site in the digital world. You only need to make judicious, effective and wide use of this platform to reach out to most of the people, thus enhancing your outreach and getting in a lot of positive clients.

80% of the consumers active in the digital media are always on the lookout for the latest trends. They keep a constant eye on the discounts, coupons, etc. is offered. It is quite easy to catch their attention and attract them to your website.

Facebook

social media marketing for holidays

(Source: Facebook)

Facebook for holiday marketing

(Source: Facebook)

Facebook for holiday marketing

(Source: Facebook)

The above are just a few of the examples of the Facebook campaigns. These ideas can be adapted to draw the attention of your valuable audience. Video content is another feature that can work magically in Facebook marketing, because people, rather than browsing the contents of the offers, easily get attracted to video content that is much more appealing to the eye. You can personally reach out to your exclusive customers, who, you feel are the main target audience of your business and draw in a lot of business.

Instagram

social media marketing for holidays

(Source: Instagram)

Instagram for holiday marketing

(Source: Instagram)

“Pictures speak a thousand words”. The best place to promote your brand using pictures is Instagram. Gif’s, pictures work like magic on Instagram, and Instagram stories are not only easy to upload but help a lot in improving your brand and spread the word. People these days are much fascinated by Instagram stories, which are a rage, especially with the younger generation and a great tool for improving business. Summing up everything we can say that Instagram helps imporving the business.

Instagram for holiday marketing

(Source: Instagram)

Twitter

 

social media marketing for holidays

(Source: Twitter)

twitter for holiday marketing

(Source: Twitter)

Twitter is an online news and social networking service, wherein people post and interact with one another through messages. These messages or so called “tweets” surface around a lot of topics ranging from entertainment to news, from sports to politics. People browse twitter hashtags to get complete stories on the latest news, events or trends, and even to find people, photos and hashtags on any topic under the sun.

This is the best place where you can flaunt your advertisements for free. Contests and campaigns in twitter reach out to a huge audience base. People’s tweets and retweets reach all over the world and most importantly, you can target the people you want.

Pinterest

social media marketing for holidays

(Source: Pinterest)

Pinterest for holiday marketing

(Source: Pinterest)

It is another social media platform which has been gaining popularity, with a lot of users turning towards it. According to statistics, the maximum number of users on Pinterest are women and it is also found that before buying anything on the e-commerce site or elsewhere, people visit this social media site and then decide to make a purchase from any of the places.

Pinterest for holiday marketing

(Source: Pinterest)

HASHTAGS

Hashtags are very important in social media campaigns. Use hashtags that are related and try to create your own hashtags. The hashtags you create will have a wide outreach. Hashtags help in getting your advertisements and contents across to your viewers and are very popular on Twitter and Instagram. Using hashtags is highly beneficial for the growth of your business.

twitter hashtags twitter hashtags  twitter hashtags

The popular hashtags that you may use are #BlackFriday #BlackFriday2018 #CyberMonday #Christmas #Christmas2018 #wishlist #HolidayShopping etc. These hashtags are used by a lot of audiences during the holiday season and if used well, can promise to gather a lot many viewers.

instagram hashtags       instagram hashtags        instagram hashtags

HOURLY DEALS

Hourly deals in the e-commerce platform give thumping results. People like to shop a lot during these short periods of time and the rush is huge when offers are made on an hourly basis. For example, you can offer three different deals in three different timeframes. Like, in the first hour, you give deals for electronic goods, then the next hour, you give deals on clothing and then, on the third hour, you give deals on kitchenware. This works like magic and paves way for a drastic increase in sales. The crucial thing to remember here is to offer this facility to your exclusive subscribers. In this way, you can increase your subscribers, as well as your sales. The number of sales is sure to touch the sky.

hourly deals

(Source: express.co.uk)

You should also make sure that you connect with your subscribers at regular intervals of time and make them aware, using emails. Preserving the mails of the subscribers and users comes in very handy here, as, during the holiday season, you can convert these leads to customers and the customers to subscribers. This will immensely help you extend the horizon of your business.

hour deals

(Source: Dell)

DEALS EXTENSION

Extending the deals past the holidays is a tried and tested method and gives the best results. For example, if your deal is until Cyber Monday, try to extend it for a few more days, not necessary until Christmas. All the same, it can be extended by a day or two. This way, you would extend your reach to customers who have missed the deals and the deadlines and are thus left disappointed. They would only be too glad to grab the second opportunity. Thus, your business is also happy

extended deals

(Source: Shopify)

Usually, there is always a huge rush during the festive season. If you extend the deals by one to two days, the customers would feel happy and you can get customers post-holidays too. People normally skip a lot of things just because of the festive rush and their busy schedule, if they find deals lasting long, this will add a lot in converting the leads to subscribers or loyal customers.

This will help you maintain the scarcity and exclusivity of your promotions and people will feel the difference and consider you to be unique and exclusive. Give the stress and make it look catchy on the days which you have extended.

deal extension

(Source: Studio Yoga)

Thus, the customers who have missed the sale and the amazing deals can still shop. This would make the customer feel they haven’t lost the chance to buy the products with the same deals, discounts etc. As mentioned this, will make you the talk of the town and make your brand a known brand in the mindsets of the viewers, and people will remember you for a long time.

VIP DISCOUNTS, GIFT CARDS, AND HOLIDAY COUPONS

Gift voucher

VIP Discounts are for those who are your Pro-Subscribers or who make a lot of purchases from your online websites. These are your most prized, valued and loyal customers. Make them feel more special and provide them with extra discounts. This can make them feel much exclusive and, there is an increased chance of such customers buying more than the quantity they had planned in their minds – maybe even double, for personal use or for gifting purposes.

VIP discount

(Source: Canoga Park)

Give such exclusive discounts only to the top-end buyers and not to everyone. This would make them feel special and stick to your brand out of loyalty.

You can even surprise the top buyers with gift cards – virtual, physical or even both. This works like wonder. Not only do you gift them, but instead motivate them to gift to their near and dear ones in the festive season. Make them realize that these are the best gifts which they can gift to their family, friends or anyone special to them in these holidays.

Gift card

(Source: Fanjoy)

Who says we can’t apply the offline tactic online? Of Course, we can. Other than normal coupon codes for discounts, you can go a step forward and gift a holiday trip. You can make a list of your active customers and encourage them to buy and grab a chance to win holiday tickets. Holiday season and holiday tickets? What more would one want? You can even select your top loyal customers and offer them a free holiday trip, with a written personalized note to make them feel even more special. This might not show an immediate result but would be cherished by them for a long time and thus give you a long-lasting output in the long-run.

KEYNOTES

More than these, the human touch – a peppy greeting, a wish from the heart, and a beautiful smile would go a long way. Don’t forget to greet them or wish them this festive season. It will delight them. Always try to make your customers happy with your creative ideas. By this, not only would you make your customers happy and gay, you yourself will stand to be benefitted and gain profits. Make sure to implement all the ideas wisely.

Happy Holidays!!!!
Enjoy it with loads of Fun, Laughter, Celebrations, Gifts, and Smiles. ?

7 Crucial Social Media Metrics to Monitor to Grow Your Business

7 Crucial Social Media Metrics to Monitor to Grow Your Business

n recent years, the hype around social media has been growing tremendously, be it in businesses of all sizes and in all industries. It has become vital for all the brands to leave their trail in the online chatter of these numerous networks, and they have devoted entire strategies in doing so. After all, this is precisely where your customers are, where they browse, get chatty with brands, as well as friends.

Spread the word about awesome products, and make buying decisions easier for your valued customers. Social Media Metrics plays a crucial role in the present businesses.

As a result, brands do their best to make some authentic noise, and keep their followers interested and glued, with fun content, unique language, and brilliant imagery. Of late, video content on social media is in the form of live-streaming, as well as short animations, such as gifs have become an even more popular form of content that most audiences love. So, brands do deliver.

However, many businesses fail to look at the results of their efforts from a critical perspective. They invest a lot of time, resources, funds and expertise in crafting ingenious strategies, but sadly, fail to follow up with the response. In the current era, an equal portion of a successful social media strategy, requires every brand to keep track of their results on social media and react to them in such a way so as to focus on continuous improvement. This is to keep pace with the ongoing market trends. Social networks are almost infinite sources of useful data, and it’s up to you to make the most of it to dazzle your followers and turn them into loyal customers.

social media image

The number and growth rate of your followers

There’s no such thing as having too many followers, so naturally, brands aim to attract more of them each day. They create new posts and do their best to entice a lively conversation. However, earning these followers is often a result of years of reputation-building, that is not solely dependent on your social media tactics. Hence, the need to keep an eye on the rate of your follower growth is imperative.

The first number, your overall follower base, that is, shows the potential reach you have since they combined with their own pool of followers, is within your grasp. The second number, or how consistently your audience grows, shows how engaging your social efforts are, and in which instances you’ve earned more followers. This is for you to make more similar posts in the future.

Cross-referencing across your channels, whether it’s YouTube, Instagram, Facebook, LinkedIn, or a different mix, is crucial, to check which of your followers are simply discovering you – one network at a time. Also, which ones are actually the new members – this will give you a chance to push for more followers in each different segment you find, to have better success rates.

The engagement rate for your posts

How often do your posts receive likes, retweets, shares in other forms, comments, and emotional reactions? Although it feels impossible to track every single post you publish, you can use a wide range of tools on each of these networks, dedicated to monitoring your engagement levels.

If your audience prefers video content, you’ll see a spike in engagement, every time you post something appealing in this format. Given that, you time your publishing schedule well and use the right type of content. Make sure to always sift through your posts, even if you discover that your audience prefers one or two formats. Keep your efforts diverse, try to translate the quality, the look and the feel of those most engaged posts to other formats, to elicit a similar reaction.

social media picture

Your influencer relationships

Who do your followers look up to when they make decisions related to your industry? For those interested in fitness, just the names Kayla Itsines or Michelle Lewin, ring the bell. They are the key source of inspiration for health and fitness for these folks. While not every brand is able to aim that high on the list of popular influencers, there are literally hundreds of micro-influencers who can deliver the same results to a smaller company.

Always know who your go-to people are. They are not just there to expand your follower base, but they are the key to building a strong reputation, and a name that will stand for well-defined values. That is why, it’s crucial to find the right match and build long-term relationships with them through content and collaboration, your audience will appreciate.

Brand mentions

Those who merely follow your brand without having any type of engagement with you may not be convinced yet about your product or service. Those who engage, in a positive or negative manner, are most likely well-acquainted with your brand, and they are the ones who might actually feel free enough to start their own conversations regarding your brand. This is especially relevant when you wish to see how well your competitors are doing, compared to you, and if a certain campaign is delivering the expected results.

Understanding the emotional context in which your brand appears by including social mention monitoring into your marketing strategy will allow you to reshape your brand perception and build greater brand awareness. Whether you’re pushing a new product line into the market or trying to start a contest to grow your audience, tracking your brand’s mentions will show how well you are truly doing it and which of your efforts are making the greatest difference.

Conversion rates

social media tree image

Every marketer’s favourite metric is the one that shows to what extent all your social media efforts are indeed paying off, literally. Of course, you want your followers to love you, but only when most of that love gets translated into actual purchases. Then you are actually turning a profit from all those hours, thinking up new tweets and delivering stunning Insta-perfect photos.
Now that many social networks actually allow brands to sell through their platforms, they no longer exist merely for creating influence or gently “nudging” their audience to visit their websites. On the contrary, features such as the Instagram Shopping feature which went live earlier this year, have made it possible for brands to sell directly through social media and redirect to their websites. Now, you can measure how many of those selling posts are delivering result, which ones have high click-through rates, and how you can bring more content, that will inspire that level of interest.

Organic and paid reach

Even though social networks update their algorithms to better serve their purpose, you can still see results from the organic reach efforts, and tailor your paid efforts to improve your overall reach. That said, having a massive following on social media doesn’t guarantee that your posts will have an equally impressive reach. This is precisely why you need to structure your efforts carefully to meet this goal.

You’ll see industry examples of people, as well as companies, that manage to reach a large chunk of their audience with a single organic post, but there is so much more than that meets the eye. From timing your post perfectly to crafting exactly what your followers crave for, all the way to choosing the right social platform for such an event – all of this play into the equation.

That’s why some of your posts will outshine others. You need to check the numbers to see which of your publishing content reaches the greatest portion of your audience – whether it’s through paid ads or through organic ads.

Return on investment

In order to have a comprehensive social media strategy put into action, most brands need to invest not just money, but a significant portion of their time and creative energy. It takes expertise to understand the fluctuating market, the changing needs of your audience, the upcoming social media trends, and all the finesse of excelling on these platforms.
That’s why most companies hire at least one dedicated social media manager, although most companies have entire teams at their disposal. Then, there are photographers because you can only use so many stock photos, and the SEO experts who know which keywords will be essential for your business. How many of those investments truly deliver a return you’ll feel and which will allow your business to grow?
You can rely on many analytical tools to give a deeper insight into how far you’ve come with your goals. After seeing these numbers and how they affect your social presence, you can apply a more fine-tuned approach, focus on the key profit-drivers, and create posts that will help you see these numbers grow.

Beginner’s Guide: Which is the Best Computer Course to Opt For?

Beginner’s Guide: Which is the Best Computer Course to Opt For?

The technological field is an ever-changing loop. Every other day, new technology or a fresh advancement comes to the market. Computer courses are in high demand, making it essential for working professionals or beginners to learn these new technologies to keep up with the market standards.

With the changing world, the learning process has also changed. Online courses and online classes are in high demand as it saves much time and can be attended whenever the person wants.

These days, many computer courses are available online that anyone can easily take up. They have to choose the best one to suit their time, come within the budget and have a preferred curriculum.

However, selecting the right course and institution might consume a considerable amount of time. To ease it out, below is a blog that answers most of the questions people usually have while opting for a computer course.

What are the types of computer courses?

The education system has seen an incredible leap, and all teaching methods have changed now. With new progress, presently, it all depends on the person taking the course and their flexibilities. However, computer courses are in demand nowadays. Below are the major computer course types:

  • Long-term offline course: This is a complete course or degree of 3 or 4 years. It involves courses such as:
    • B.Tech or B.E. in computer science
    • BCA (Bachelor of Computer Application)
    • B.Sc. in computer science
    • B.Sc. in software technology
    • Diploma in computer science and engineering
    • Diploma in software engineering

These are entirely classroom courses, for which the person has to go to the institute to attend the classes. Apart from this, the course materials are usually provided by the institute or buy them.

  • Long-term online course: This course is more flexible and accessible. Online courses are a new form of education. Many universities are providing long-term courses online. Mostly these courses can extend up to a year or more. They extensively cover everything that is there in an ordinary long-term course.

The classes happen through video calls, on-set timings every week. All the course material related to it will be provided through PDFs. Similarly, the tests also happen online, avoiding the trouble of going to the center and attending the exam physically.

  • Short-term offline course: These courses are famous across the country. Usually, coaching institutes provide a short-term course that is majorly for 3-4 months. These classes happen for an hour or two on weekdays or weekends. It depends on the time selected by the person who is willing to take the course. At the end of the course, the person is provided with a certification that speaks about the course.
  • Short-term online course: This is similar to an offline course and lasts the same amount of months, but classes will be held online. The classes usually happen through videos (the student can attend the live class or check the recorded class), and materials are provided as PDFs. This is the best option among all the courses, as it is for less period.

A short-term course can be completed at any time, anywhere as per the convenience of the person.

What are basic computer courses?

There is a phase in every student’s life where they have to decide which course they want to opt for. There are many career options available, like, if one wants to be in the fashion industry, they can choose to be a fashion designer. If one wants to be in the sales field, they can select the respective sales field. Similarly, suppose a student wants to pursue his/her career in the computer or technology-related field. In that case, they should know about the basic computer courses that are mentioned below:

Web Design

It includes different aspects of website maintenance and production. This explains different work sectors such as website graphics, user interface design (U.I.), user experience design (UX). It also includes other standardized codes such as authoring, proprietary software, and SEO. Knowing web designing will help an individual to build a complete website.

VFX and animation

VFX or Visual Effects is a way of mixing real film shoots with animated or false images. The animation is a basic art-technology that makes the image and pictures move or do whatever the creator wants them to do. This is a fascinating and exciting computer technological field. It is basically for the people who want to do challenging and diverse work.

Cybersecurity

market forecast for global cybersecurity. 2017 to 2023

Above is the market forecast for global cybersecurity. This showcases how cybersecurity will increase and how companies will invest in it.
It is a practice that helps to protect computers, servers, mobile phones, electronic devices, and networks from any malicious attacks. Different sectors have varying cybersecurity methods, such as:

  • network security that helps to protect the network from unwanted users and attacks,
  • application security helps protect the apps by continually testing and updating them and ensuring that they are secure.

Similarly, there is information security, operational security, and disaster recovery to safeguard the device and data. Each of these security makes sure that there are no malicious attacks.

Software and programming language

It is a formal language that comprises instructions entered into the system to produce desired outputs. A programming language is used to implement algorithms. These are a set of instructions that are different from the standard general programming language. It is a language that only a computer understands.

With these programming languages, a computer can analyze large and complex swaths of information in minutes.

Digital marketing

Gone are the days when traditional marketing (such as billboards, pamphlets, and hoardings) was necessary to reach people. Digital marketing is the new way of advertising through online platforms such as search engines, websites, social media, emails, and applications.

Most industries, brands, and companies these days rely on the online platform to increase their reach and engagement.

What computer courses are in demand?

In the era where competition is very high in every field, if a person is in an I.T. or software field, it is better to upscale the knowledge from time to time. 

At the forefront of the job market, computer-related skills are vital for almost every industry. Especially when the Internet is evolving, IoT or the Internet of Things is the new way to technological advancement. Below mentioned are the top computer courses that are in demand and will be helpful to upskill one’s knowledge:

Data Science infographic

It is a technological field that uses all the scientific methods, statistics, algorithms, and processes to extract the required data and insights from structured and unstructured data. This includes data mining, machine learning, and big data. In short, it unifies the statistics and data analysis to understand what is going on with the vast amount of data available or what can be done with such massive data.

Data science has heavy demand in the market, not just in India; every company worldwide requires data scientists for the information floating around in their company. If a person wants to get into the software field but doesn’t know what he/ she should be doing, then going for data science is the best option.

Big data analytics

This is a process of analyzing giant sets of data, such as hidden patterns, market trends, unknown correlations, customer preferences, and other useful data. All these data are beneficial. It can help build effective marketing campaigns, discover new revenue growth ways, understand customer requirements, and more. Big data helps companies to make informed decisions, so they are always on a hunt for prominent data analysts.

Artificial intelligence (A.I.)

It is the simulation of human intelligence in machines. The machines are programmed so that the devices can mimic every way that a human wants. These machines can also be able to exhibit traits similar to a human such as learning and problem-solving. The best example of A.I. is the Amazon Alexa and Apple’s Siri.
Below is the graphical representation of increased demand for Artificial intelligence.

asia pacific artificial intelligence market size

For people interested in creating such machines or going out of the box and building a unique device or machine, Artificial Intelligence is their thing.

SEO or Search engine optimization

When people search for something in the search engine, they might see some ads at the top, images, videos, or specific sites. All of this is achieved because of SEO.

Search engine optimization improves a website’s quality by enhancing the traffic and engaging people to the website. It targets traffic in different ways by using images, videos, content, links, and social media. SEO’s primary work is to look at the search engine’s algorithm, figure out how it works, and gain traffic.

This is mainly for someone interested in marketing and the ever-changing technology and its advancement.

Why should you go for a computer course?

Technological growth will always be there around the world. This makes, clear that having computer knowledge these days is very important. Below mentioned are few reasons for considering to take up computer courses:

  • Market growth: Being the second populated country globally, people and their technology needs are increasing. This gives rise to market growth and increased demand for technologically apt candidates for the related job roles.

I.T. companies are gaining much popularity. It is even expected that the I.T. sector in India will make profits worth $225 billion in the coming years. Thus, making the field more demandable in the crowd.

  • Increased scope: According to reports, India has the most talented I.T. candidates, and at least 30% of the staff of most of the I.T. companies are Indians. Most of the top I.T. industries contain Indians as their Vice presidents, CEOs, CMOs, and other high-profile positions.

This showcases the increased scope and requirement of learned I.T. people in the companies.

  • Job security: Learning computer courses always comes in handy. As the job market is vast, similarly, the talents out there are immense, creating heavy competition. To cut through the competition and stand in the market, it is essential to be at par with the industry and standards.

With considerable knowledge and grasp over highly demandable subjects, one will make sure that their job is secured. Increased qualification and expertise are always helpful to keep oneself intact with the industry.

Which computer classes should be taken in high school?

Suppose a student wants to pursue their career in the software field from the beginning. In such a case, it is always better to start immediately as it is already decided. High school is the perfect place to build a foundation for the desired career of the student. Following are the few computer courses that any high school student can take up:

  • Basics of programming languages such as C, C++, and Java
  • Computer literacy
  • Basics of Data structure
  • Basic of web and graphic designing

Which computer course is best to get a high salary?

Every day new technological advancement comes to market. To keep up with the demand, it is better to upskill with the latest computer courses. Not just the computer courses, these courses will even help in getting a high salary job. These courses might help to get a salary hike from 50% to 80%. Mentioned below are the few professional courses that will help upskill the knowledge and get a higher salary package.

  1. Data science: According to Glassdoor, the entry-level salary for a data scientist is somewhat starting from 6 Lakhs per annum. With growing experience and expertise in the field, it might go up to 18 lakhs per annum and even more.
  2. Big data analysis: A big data analyst is also paid a lot. The average package of a big data analyst in India starts from 6.5lakh per annum and can go up to 15lakh per annum. If the person has more data analysis expertise, the package can even go above 15lakhs per annum.

Big data analysis

  1. VFX training and character animation: A VFX artist or an animator also gets a competitive salary package in India. For any entry-level designers, it might start from 5 lakhs per annum. It can go to 10 lakhs per annum with increased experience.
  2. Computer hardware engineering and networking: Here, for an entry-level engineer, the salary offered might start from 4.5 lakhs per annum. It gradually with increasing experience it can go beyond ten lakhs per annum.

Which computer course is best for banking?

Yes, even people interested in going into the banking sector require to have particular basic computer knowledge. This computer course is essential for those who want to apply for clerical jobs. A computer course in a related field will help enhance one’s place in the banking sector. Below are the courses that will help in any banking job:

  • Computer Awareness and office automation
  • Oracle
  • SQL
  • Tally
  • Advanced excel

Which institutes offer these computer courses?

Now a person doesn’t have to go physically to any tutorial or course. Opting for these advanced and excellent courses can be done quickly by sitting at home. Many options are available in marketing that can be utilized effectively, starting from introductory courses to advanced ones. All one has to do is check for the courses, opt for them, and take the classes online. Below are the few institutes that provide advanced computer courses:

  • Upgrad: This is an online education-providing institution. These people are experts with structured programs for Data Science, Machine Learning, and Software Technology (full-stack, cybersecurity, and cloud computing.) They provide certification for every course that has been opted for, which is helpful during any job interview.
  • Udemy: This is a perfect platform. It provides all the major software courses starting from A to Z that are too reasonable. Like designing, marketing, I.T. and software, and photography, it provides all the courses in trending in the market. Udemy offers many other such courses that are descriptive and knowledgeable.
  • Simplilearn: It offers post-graduate programs in Digital Marketing, Data Science, Business Analytics, Artificial Intelligence, and Machine Learning. Simplilearn provides these certifications with collaboration with some top universities, making learning easy and worthwhile through online classes.
  • White hat juniors: This is one of the sites that help kids get interested in coding or software courses. White hat junior provides beginner level or entry-level programming courses for kids between the age of 10 to 18. It helps build a foundation for coding for those interested and who want to pursue the same career.
  • Coursera: This is one of the sites providing online courses. It offers a wide range of courses prevailing from different fields. The courses start from bachelor’s degree, go till master’s degree and even provide a global MBA. It has courses related to Machine Learning, Digital Marketing, Artificial Intelligence, Big Data, Data Science, and many more. Learn more about Coursera here.

Wrapping up!

These are some of the major courses that any student, beginner, or expert can take to upskill their knowledge. Upskilling the skills always helps to keep oneself on the edge of the ever-changing technological advancements.

If you have issues, questions, or queries related to the computer courses, please ask us in the comments section or by contacting us.