8 B2B trends in 2018 to attract more businesses

8 B2B trends in 2018 to attract more businesses

If you’re a firm whose key concentration is B2B, then this B2B trends in 2018 would be something really useful to you. Often we see even after all those continuous efforts, still we lack in making an impact on our business. Attracting more businesses towards our firm becomes a tough nut to crack. Well, if you’re under such a situation, then you are in dire need of a serious upgrade. Check with all the points mentioned below as I’ve picked the best ones for you. If there seems to be a lack in any one of these, do act upon it quickly.

Content and Slides marketing:

b2b trends in 2018

The content marketing has been for a while in the market and I’m pretty sure it’s here to stay. Content writing is the first and primitive most section required for any website that intends to sell services. The respective blogs show their expertise in that particular area. It also attracts the audience or viewers who need information or services from that particular topic. It’s been proven that the services websites with blogs were able to generate 160% more leads than those who failed to maintain one. Content marketing enhances the chances of your brand recognition. You can further read the tips and tricks of content marketing here.

The slides have not been so acclaimed in the market but in my opinion, slides are an easy way to share the information. They are easy, on point, don’t claim much time and most of all slides are interactive. Every other slide you visit you are welcomed by images and short notes rather than those big blog posts that some might be annoyed to read completely. Slides are time-saving and people with less patience or who don’t have enough time in their lives can go with it.

Customization with AI:

b2b trends in 2018

Customize your website with AI. Yes, if you’d like to stay ahead in the race and ahead of your competitors, this is a must. Artificial intelligence is going up and up day by day. AI has the capability to interact with your clients directly and individually. It doesn’t just give vague answers to their query, whereas it understands the situation, analyzes and gives the best possible outcome. This enhances the bond between the firm and the client in the most efficient way.

To add to this, artificial intelligence plays a prominent role in figuring the faults in your website. A few tools that can optimize your website and figure out all the vulnerabilities in it. These tools are quite essential for the small to big scale firms.

Account Based Marketing(ABM):

b2b trends in 2018

If you don’t already know what an account based marketing is, let me help you with it. ABM is a process of client acquisition through specific marketing. Being specific and particular while marketing is always beneficial. Similar is the situation with ABM. In ABM, a customer or client is targeted directly and individual measures are taken to acquire them.

For example, if I am a law firm and would like to attract the mobile giant Samsung as a client, just sending out field specific emails to all such clients won’t do me any good. A certain individual attention needs to be given to show them how important they are to us. How you’re going to take care of their needs with utmost responsibility. That’s what ABM is. It’s like individually catching the particular fish that you need rather than throwing a whole piece of net in anticipation of finding that particular fish in it somewhere.

Leverage LinkedIn:

b2b trends in 2018

LinkedIn, after the acquisition by the software giant, Microsoft is now more popular than ever. B2B businesses have been benefitted the most from this. Through linked in the clients and firms could find each other based upon their requirements. If you’re a firm deal with SaaS, there can be queries you can address on LinkedIn and they’d recognize you. This increases the chances of you having a business with them.

Video and Podcast Marketing:

b2b trends in 2018

Video marketing, though has been for quite some time on the field, has been upgrading ever since. In this generation where everything needs to be in a blink of an eye. Video offers just the facility in sharing the information. Videos are fast, interactive and influential in most of the cases. Attaching a video to your blog also increases the stay time of your visitors.

The podcast is the other kind of media marketing. When you write a content, the viewer might not always be able to read it. As it’s highly impossible for a person to read and do some other job at the similar time. So podcasts offer you the flexibility of doing some other work while understanding the concept.

Implementation of AR:

b2b trends in 2018

Augmented Reality (AR) has been ruling the current real estate world. It’s certainly going to grow much larger than ever. In augmented reality, one needs to turn their camera on and place it to the location where they want to put the product. On the camera, you can see the product is placed at the appropriate location. The dimensions with which it’s said to be made is also accurate.

If you’re a product based company, instead of sending your clients the desired products, you can give them a good view on how it looks. They can sit at home or office and understand how it looks in their respective place. After having a good look they can straightaway place the order. This saves time, effort and stress.

Introduction of Marketing Automation into your business:

b2b trends in 2018

Marketing automation is one another important aspect in marketing these days. Marketing automation is highly required in order to make the work less stressful and more efficient. his automation is said to be used by about 80% of the businesses and is expected to have raised by 51% when compared to the 2014 statistics.

This automation collects the data from the prospects and then you can utilize this data to convey the appropriate information to the respective audience. This has a high relevance rate and the rate of conversion would be substantially higher than any other way. You can customize the automation tools in a way that it sends out the marketing emails or messages occasionally and keeps your audience stuck to you.

You can further read about marketing automation here.

Voice Operated Searches:

b2b trends in 2018

The next big thing that’s going to rule all over the world in a few years.  People who can’t really use their hands in certain situations, tend to use the voice search instead. You must have seen Siri and Google now being so trendy. Out of which, Siri, which was founded in the year 2011 has been used by 66% of the users and Google by 33%. The rate of usage of these voice search engine is expected to rise drastically.

Voice operated searches are expected to be used more than 50% by the end of 2021 which is some great number. This shows the kind of concentration one needs to put on this. So while writing a blog or telling about yourself, do use the keywords that suits the voice search. Read further about this here.

In order to read further about this, do go through this article. and if you’d like to go through the statistics, visit here. For an in-depth statistics, visit this article.

What’s new in digital marketing in 2018? Things you can’t miss

What’s new in digital marketing in 2018? Things you can’t miss

Digital Marketing Trends in 2018

1) Content

SEO:

How do you make your website famous? By rushing on to the top of the google search, whenever someone tries to search for anything related to your field. This is not going to happen unless you learn every little trick of SEO.

SEO(Search Engine Optimization) is a process wherein people tend to extend their reach towards the readers in order to grab their attention. When a content is written, one needs to make sure that the content has all that it takes to enlighten the reader. The reader must be able to easily find whatever he needs and should be directed to the appropriate links if the whole data can’t be written under the same content. Let’s dig a little deeper and learn how the search engines operate because if you need to learn the tricks you need to know its every root as well as possible.

What Actually Works for Driving Traffic from Search Engines?

You’re not alien to the fact that the most used search engine is Google. To be honest some of us don’t even know if any else search engine exists. Such is the reign of Google in the search engine field. Every search engine has a different way of positioning its websites on top. The better your keywords and other SEO tactics are the more the chances.

Doesn’t matter which search engine you use, search results are dynamic and they go on changing on a continuous basis. Google keeps on updating its methods of ranking its website. So with such dynamic process, one should never rely on any SEO software as the change is quite difficult to predict.

So how does this work? How do you think Google determines which pages to show in response to whatever users look for? How do you get this traffic that is of utmost importance towards you?

Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:

Google basically looks for the high quality with a good amount of content that meets the requirements of the user. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.

There are numerous ways in which Google determines which website to rank first, but most of all it looks up how many websites take your website’s link as reference. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.

Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How often do users come to your sites, how engaged can you keep your readers, are they visiting any other website for further information or are they satisfied with what they find on your page. Your site’s loading speed and “mobile friendliness”

How unique is your content and how determined are you in providing a diverse kind of articles for the enlightenment of your customers? Every little thing matters in SEO. So to make it simple, being honest and humble towards your readers would be the best bet for you to receive the number of readers.

Source: https://www.wordstream.com/blog/ws/2015/04/30/seo-basics

Links you can refer for further knowledge:

Honest SEO

https://computer.howstuffworks.com/search-engine-optimization.htm

In order to rank higher, you can follow tips from different websites as each website provides different innovative ways, I’ll be attaching a few of them at the end of this paragraph. Let me tell you some of the very basic things that every website is going to tell you. Make sure the keywords are entered right. You need to know the most frequent searches. Provide links to other websites if you think they have explained it better or have a different mode of explanation. Content sharing is always helpful. If you’re good enough in finding the source of the website. That is a different way in which people would love to visit your website as you’d be good not in just providing the content but also directing the readers towards the pages where you can find a better explanation.

Make sure to not go with the black hat tricks and stick to your ethics. Using black hat techniques will not only lead you to lose your potential customers but would also have your contents at risk. The key things to follow in SEO are mentioned below:

1) Follow the trends and stay updated all the time
2) Attract customers by showing the kind of exposure you have on what you do.
3) Be ethical and don’t follow black hat tricks like backlinking or keyword stuffing.
4) Make sure when the readers read your content they don’t have to find anything else out of your page.

Infographics:

Infographics are the most feasible and easy way to express some good information. People get attracted to the brighter version of explanation and they tend to understand the pictorial representation when compared to the usual generic typed information. So putting the norms of cliched text aside try and decorate your content with some efficient and easy to understand infographics so that as soon as a reader enters your website he gets a vibe of interest because as long as the vibes in a website are positive, people learn better. It is a known fact that pictures are way better modes of information understanding.

There’s a wonderful theory behind the same. Whenever you read something the chances of you understanding and retaining in your hand is relatively very lower when compared to a situation where someone explains you a story. Our imagination skills work far better when it comes to storytelling or understanding something through pictures. Hence, if you inculcate the habit of using infographics in your pictures, you tend to attract a number of customers as it makes easy for them to understand whatever you’re trying to sell.

According to research compiled by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. It’s no surprise then that HubSpot’s social media scientist Dan Zarrella found tweets with images are 94% more likely to be retweeted than tweets without.

Source: https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr

Some of the tools through which you can create infographics are: Canva, Edrawsoft, and Venngage

Have you ever observed how your eyes are directly attracted when some funny face or other funny picture comes in front of you? Let us put 3-4 pictures in front of you. One with a written content, next with infographics and third with an image attached immediately above? I’m sure your eyes would dwell first on the image attached here. It’s human eyes’ basic tendency of finding the things that provide delight to their eyes or something which enlightens their mood.

When the emotion is already expressed it only takes your reading skills as you already understand the situation by the things present in the picture. This is something that hasn’t been used much because of the impression that it doesn’t sound very professional. But has proved to have some really good result, reason? Ask yourself which one would you be delighted to read?

So in this generation of informal knowledge transfer, I personally prefer even a business website to be as informal as needed. At the end of the day, a website has to publish some brain soothing things too in order to have a better reach towards all genres of their customers.

Pictorial Representation:

Unlike the points mentioned above, if you aren’t able to brainstorm a good idea or a good infographic picture to help you with the pictorial part, you could just put up some relevant picture that shows the exact similar situation and make sure that the picture represents the content and its information in the best possible way.

b) Social Media

Live video and stories:

Image result for instagram live stories
Credits: Wired

This is the first most important part of this year’s marketing trend. Just a couple of minutes on live video would grab millions of fan’s attention and occasional things like these tend to stack up in our brains for a long time. You don’t need to pay huge amounts of money to the celebrities as this could just be done by them sitting right at home. You can also use the fame of insta-celebrities, one moment of their time could grab you some great number of viewers or customers. Scroll down to the next point to read further about this.

Influenced marketing:

Image result for instagram celebrity marketing selling jazzypooo
Credits: Jazmine Garcia

Source: https://stories.buffer.com/the-simple-guide-to-monetizing-instagram-c2b0bab3c242

Just as mentioned earlier, the same way in the picture above you can see this insta-celebrity Jazmine Garcia posing with a product that she has been paid to promote, this is how small or medium scale industries could go about if they really want to increase the reach of their products.

Multiple people around the world who basically are famous on social media tend to use their fame as an opportunity and promote market of various products. These people have some really good potential followers and would charge way times lesser than the celebrities. So your product reach will be high and similarly, you would get to spend a relatively very low amount.

Youtube:

Youtube is the second most used search engine after Google and you know how many of us tend to visit the website on a daily basis. These days whenever someone hears about anything, all they do is go to youtube rather than Google, because it’s no hidden fact that video explanations are less stressful, less time consuming and easy to understand. You can just post your advertisement before the video begins. People have no better option than to go through these videos to get into the part they actually came for as there is no possibility of forwarding them. This might seem like a force-feeding but people are so addicted to youtube that they don’t even care about it. Youtube is not going to go extinct any time sooner, hence youtube ads are another better way of attracting and letting the potential consumer or client learn about your business.

c) Giveaways:

Who wouldn’t enjoy some free stuff? People go and create multiple accounts if there’s a possibility of earning even as low as a 20 rs when there’s a signup bonus. If the amount is large you can still garner a lot of popularity. So rather than spending millions on celebrities, you would rather just use different ways of attracting the consumers towards you by offering them so giveaways.

Let me give you a strategy for the same. Ask people to like and share your Facebook page wherein you sell your products or do your business and let them know that first certain number of customers would be awarded a certain amount. That’d attract some good number of customers and users to your page and in order to keep the customers from unliking the page, offer them a scheme of a certain number of lucky people winning gifts in the form of cash or products.

The basic things to keep in mind before you implement all these things:

1) Do what you say, say what you do, because any business is always all about trust. Until you prove your efficiency no one’s going to invest in you.
2) Be ethical and honest. This might lead to a slow growth but eventually, this would lead to a great respect in the society and respected people are always chosen first.
3) Be a critic, yes, but choose not to be something that spreads hate or negativity. Treat every single person even if a client or not with all due respect. You will be returned the favor one way or the other.
4) Don’t let them see you like you’re all about business.
5) Concern for the customer’s or reader’s need should be your first priority.
6) Empathize more, know about your circle and reach of your customers a bit more

How to chose the best Digital Marketing course?

How to chose the best Digital Marketing course?

WHY IS DIGITAL MARKETING COURSE IMPORTANT?

There would be no saying no if we say that the marketing strategies in the digital platform are growing like anything from the past 10-15 years there has been a huge increase in the online marketing platform. The businesses are more opting for the online platform than following the traditional marketing format. Traditional marketing platform is usually very expensive and costly which was not easy for every company to afford. Moreover, the digital marketing platform is cost-effective and open to all irrespective of what and how big their company is.

It has opened a lot of channels and routes for marketing so that the customers get spoilt by the different choices provided to them. These services have brought a lot scope for the people in professional aspects creating a lot of job opportunities for experienced and as well as for freshers. The posts like the digital marketing executives/managers/ associates, social media marketers/executives/ associates etc.

As everyone is turning towards the digital marketing side the requirement of the employees in digital marketing is very high. And learning the digital marketing course is very useful for anyone who wants to explore in digital media and it is the most trending and booming jobs nowadays. For any individual who wants a career in this digital background will surely have a bright future.

HOW WILL DIGITAL MARKETING HELP TO BUILD A CAREER?

Usually, people watch other people on the social media and think that its very easy to go trending and viral on the digital platform. Then you are mistaken it is one of the difficult tasks for completing these task people come to the digital marketing service providing agencies which eases their work and helps in building a trending content for them in the digital platform.

Sometimes people do research about “Digital marketing” and its Tool in the Google like the Google Analytics, Google Adwords, Webmaster etc and do a thorough research on the digital marketing tactics by readings some blogs, articles, watching youtube videos etc. and they feel like now they became experts in digital marketing field which is the biggest misconception of anybody if he/she thinks like that.

Even there are agencies who sway people by giving false hopes and fraudulent promises to make people experts in digital marketing and portray themselves as the best digital marketing service or course provider instead they are the digital marketing impostors they show the access to the tools, templates, website etc. which is all useless because there are a lot of free tools available in the internet and are very simple and easy to use. That is when you should understand that it is a trap and you should not fall for it.

Communicating is one of the important factors of the digital marketing service because whatever you may be knowing and working in Google analytics until you communicate you can’t get the audience’s and all your services would be crushing. And be updated with the present trends, patterns, and insights no matter whatever data or companies you are working with which helps you to enhance the leads in business.

And a best digital marketing course providing tutorials will make sure and keep in mind to avoid all these kind of mistakes instead will give right guidelines, do time to time reality check, most importantly keeping grounded.

How to achieve it? Only by having a strong foundation in digital marketing fundamentals.

In any digital marketing course which provides the best coaching will always start from the basics, concepts explain them nicely and then goes to expand those concepts in the vast arena of the digital marketing. By this exposure, you get to basics of digital marketing easily not only that but you will get to learn all the shades involved in digital marketing which will help you in applying these techniques in the longer run and larger framework. And all this can be achieved in the longer run when trained by an expert trainer in digital marketing field, who would be able to incorporate the best course material and lacing a lot of real-life examples and should access a lot of practice examples and real-life live works undertaken because from real-life examples only people get to know what is deep inside the campaign and can know how the actual digital marketing strategies works.

When you will get to know the correct strategy to accompany the digital marketing campaign you will be the king of your specialized sector. And moreover will maintain the conceptualized and glory of your digital marketing campaigns.

HOW TO KNOW WHICH IS THE BEST DIGITAL MARKETING COURSE FOR YOU?

The most important thing to remember there is no secret formula to learn digital marketing or there is no 2-3 days digital marketing course. If you think that you will land you somewhere, where they will provide you with some digital marketing secret tricks then you are in a big misconception.

There are always certain steps which are required to be followed to achieve something. And below are some of the major things so should check on while choosing a digital marketing course providing institution:

  • REPUTATION OF THE INSTITUTION: this is where everything starts from the reputation of the institution you are willing to go for because a reputed institute will always focus on the course provides, want you to gain knowledge and would also want you to perceive candidature in the market.
    Below is some question which should pop-up while choosing an institution:

    • How old is the institution? What are achievements of the institution? What is its journey?
    • How wonderfully has it been grown?
    • What is the profile of the institution? What the alumni have to say about the institution?
    • Does this institution have license and accreditation to run the coaching class?
  • REVIEWS: ALWAYS CHECK BEFORE JOINING: digital marketing it self-means going online on the internet platform. In digital platform people always have to maintain their business reputation and online platforms allows the users to give reviews, comments, suggestions and the ad makers always have to maintain their reputation. Because they can the bad reviews and negative comments on the online platform which may lead to bouncing back of the customers. Because people nowadays rely more on reviews and comments then what they see.
  • FACULTY OF THE COURSE: the most important thing for any type of course not only the digital marketing, whatever course you may go for always check how good are the faculties because they are the only medium from which the students gain the knowledge. Everything falls apart when the time comes to chose the faculty the institute may be the top class, with well-crafted courses provide, and nicely templated syllabus provided everything tears apart if you don’t get those best trainers who can make everything easy for you. Doing a background verification with the alumni is the best thing to resolve it. Because good indicators can show you a clear path to achieve what you want.
  • DIGITAL MARKETING CURRICULUM OR SYLLABUS: what is the syllabus and curriculum the institution is providing is very important because of know because everything should be well versed and crafted and very closely be being examined. Everything should be in an order like the basics first then expanding the whole topic of the digital marketing. And should always know how important are the topics? And are all the topics being covered nicely in stipulated time? And are real-life examples being linked with the topics or not?
  • CERTIFICATION PROVIDED: certification is very important if you go for the job in any digital marketing firm certification is the important thing what the companies ask for. You always have to check on are the certifications provided are relevant or not? Because of there a lot of certification available out there. Should always check how the certification is going to help you? What is the important certification you need? And are these certification provided by the institution?
  • PLACEMENTS: placements are very important for everyone who completes their education. Basically, you should know does the institution provides placement facilities or placement support? What are the companies it has tied up to? How many people are getting placed? What is the average package being given to the students? What are the job profiles the companies hire for?
  • PAYMENT PROCESS: you will be able to start a course only when you pay the fee. Knowing the fee structure is always an important thing to keep in mind. You should always check what is the fee structure? And are they providing courses and facilities according to the money they are charging? And are the multiple stage payment procedure available? And are the installments procedure easily available? What is the ROI you expect or get from the fee paid?

These are all just the guidelines to select a good institute for the digital marketing course. Rest it all depends on you how much you are keen to take in the knowledge given to you. This is just to keep you on track and help you in decision making. But at last, the decision has to be taken by you.

REFERENCES

http://marketingcourse.digital/
https://www.digitalvidya.com/blog/digital-marketing-classes/
https://www.affiliatemarketertraining.com/choose-digital-marketing-course/