According to the statistics, 40% of the content provided on the internet is repurposed or rewritten. Repurpose actually means getting all the texts, contents, research work, images and then by using different multiple ways and implementing them in as your content as a refurbished and formatted content. In simple words, we can say gathering information from different sources and summing up to a totally different and creative your own blogs, contents, articles, ebooks etc.
The information you collect can be from anywhere not necessarily from the online platform it can from the physical means like the newspapers, magazines etc. can even convert some of the important data to infographics, graphs etc. making them look attractive and catchy for anyone who reads your articles, blogs, ebooks etc. all these repurposings or rewriting things are called as the smart work than doing hard work.
Working hard is a very good thing some marketers out there always want their work to original under their name every time they work. But with so much content that is available out there, it becomes very important to stand out unique from all of them. But every time creating a new content entirely takes a lot of time instead repurposing it time to time by adding new important things, removing some old things repurposing it with time also gives a lot of boost to the content and instead saves times and resources and attract a lot of leads.
Below is the survey conducted OkDork about the average share generated by different content types:
WHY SHOULD CONTENT REPURPOSING BE DONE?
Repurposing the content or else known as rewriting your present content by adding important things and by removing the unimportant things as it has a number of benefits which can be listed as below:
Reaching audience: whatever we do it is just to reach the audience, and users basically prefer infographics than the texts. And generating the content according to the customer’s needs is one of the important things. Rewriting and adding more information through infographics grabs the attention of the people more.
Rewriting the old content: while cleaning your room sometime you may find your old favorite book. Whenever you see that you always think to take time and read it but unfortunately fail to do it. And it always feels really great when you stumble upon such master. And from next time to remember to read it, you should dust it out, clean it and keep on the front row which reminds you to read it every time you see it. Similarly, your content also should be refurbished or rewritten with some new contents and infographics which attracts the customer’s attention at the first go.
Making your efforts work: when you put all your effort into a content you will always want your content to turn out to be the best one. Just having a good quality content is not enough there are some hidden qualities also involved in it that may affect your content. Repurposing whereas helps to let your article to get into front once again and allows people to see your blog once again. And it is just like a second-time content promotion.
Below are the approaches that should always include while repurposing a content:
Updating your content from time to time. You should always keep on updating the content with necessary data and infographics.
Always keep on expanding your content by providing more and more relevant data and adding it to the already existing data.
Reformatting the contents should be done because it again allows your blog to come to the front and which enables viewer see your content again or add on the new viewers which initially increases your audience’s.
IMPORTANT WAYS TO REPURPOSE THE CONTENTS
Video tutorials or Webinars: Webinars are always a great idea that draws you a lot of leads and attendees. And repurposing your webinars into youtube is the best you can do. Because everyone out there won’t be able to make up for your webinar and youtube videos of your webinars then your valuable content lives on.
This will automatically drive a lot of people to your webinars and videos as you would be having all the videos stored and available for the audience’s which will help in grabbing the attention of the new viewers also.
Guide to old blog posts: Suppose you have written a very good article about anything, always remember to repack those blog posts into a completely new article. For example, in past if you have written about why digital marketing, what is the importance of digital marketing, different functional parts in digital marketing, jobs in digital marketing, how to choose digital marketing course etc. you can effectively be combined this all and make them into a “Complete Guide to Digital Marketing”.
This really works out you just have to do some coating and crafting upon your old blogs and you are ready with a new article.
Turning a blog to a podcast: after a tiring day at the office or early morning wake up people usually don’t prefer to hang on the data provided on the internet and check the whole article, instead, they would be interested sitting back and listening to something. Whereas you have the script ready podcast it in social media is a mindblowing way to repurpose your content. You should always know your target audience and prepare the content according to their preference. Never ever try to sell yourself bluntly and should not contain long commercial. Should be brief, clear, informative and topic oriented. Nearly 94% people using podcast use social media wherein 48% people follow brands.
The world around us in the 21st century is competitive, specifically in advertising. People won’t notice a product unless it’s a brand or connects with consumers by using innovative techniques. Therefore marketing your product through TikTok advertising will appeal to a large number of young consumers in a matter of seconds.
It is a useful tool for advertisers from small & medium enterprises who want to target a large number of young customers. So if you’re going to use this medium, then start working on the ideas that you want to convey in a short video message that will work in your favor.
Otherwise approaching teenagers in a traditional way is really not going to work anymore.
Several new-age business entrepreneurs are going to gain a lot by tapping the potential of this app by advertising on TikTok. Now before moving to that part, let’s have some brief introduction about it:
What Is TikTok?
TikTok is a video sharing platform used for creating short time mobile videos on smartphones. It went online in 2017 for international users of iOS & Android smartphones.
By the end of 2018, Bytedance (the TikTok owner) acquired & merged ‘Musical.ly‘ with it and converted it into a single app. Users can create & share vertical looping videos with a time limit of 15 to 60 seconds with the help of this app.
Users are free to use the extensive editing tool-kits of this app. It contains a wide array of filters & effects along with a massive music library to tune & score their video contents on this app.
Who Uses TikTok The Most?
TikTok is popular among teenagers. Here are some of the demographics taken from the recent surveys are as follows:-
41% of its users are in the age group of 16 to 24 years old.
41% of users around the world are teenagers, according to the data of the Global Web Index.
Moreover, it also encourages users to make and post their original content related to comedy, dance, drama, or songs after following trending videos of other users.
This app is an excellent platform for lots of youngsters who want to show their talent to the world. Such an app is a great confidence booster plus a one-way ticket to get recognized for millions.
There are 500 million active users worldwide today.
That’s correct! The app is top-rated only because of its innovativeness. According to the survey conducted by Datareportal, 2019, for TikTok advertisement 2019, it has found that around 500 million active users are using this app globally.
Hence, it is also one of the few places where advertisers can target and convey their marketing messages to a large number of users by deploying various types of creative techniques.
It is also an excellent platform for people from the film & entertainment industry who are looking for fresh faces for auditions for acting & dancing.
Globally, 56% of TikTok users are male & 44% are female.
The demographics shown in the pie chart above suggest that 56% of TikTok users are male & 44% are female. Youngsters from both the genders are active on this app. Both male & female users use this app daily to get loads of fun & entertainment.
Besides that, they also make videos to entertain others as well as showcase their talent to garner instant fame. This app helps them to enhance their performance on a larger scale for gathering more views & followers.
Here, there is a good chance for advertisers to approach all such talented TikTok stars to convey their brand’s message via innovative videos.
In 2019, Indians Nearly 5.5 billion hours on TikTok.
Source: App Annie
Compared to all other parts of Asia, companies are specifically targeting India. The message of a particular brand has a better chance to reach out to millions of Indians through this app.
Netizens from India spend more time on this app than any other social platform. In this app, contents have more fun-filled activities combined with the scope of making your original videos.
According to a survey conducted by App Annie, marketers can find not only teens but also adults to influence who can take the message of the advertisers.
This app surpasses 1.5 billion downloads
Until now, branded companies have targeted all kinds of customers by using regular channels of communications such as TV, Print, and social platforms like Facebook.
As this app is new & famous in the market, brands can reach and display their ads to all kinds of young users on this app because it has already hit the 1.5 billion mark in global downloads, as per reports of Sensortower.
Yes, you heard it right. This app has outsmarted even Facebook & Instagram in the downloads race. It is one of the best apps of the century that can be a good target for marketing purposes.
In India, TikTok has 119.3 million users.
TikTok has penetrated more than 150 countries and currently available in 75 different languages that prove its capacity for global dominance in a short period, especially in a place like India.
There is a massive market for advertisers from different parts of the world to tap their market growth in India via this app. Hence, the list of these demographics shown by Statista & Priori Data states that India leads all other countries with 119.3 million users.
The count of users has surpassed even the United States that is far bigger than India. Hence the business of advertising has more scope in India than anywhere else.
TikTok Advertising In US & UK
As a result of the rising craze of this app, TikTok is looking for new ways to sell its services.
Inputs from various sources state that TikTok has outlined four types of ads in the testing phase in the US and UK.
If everything goes well as planned, then creators can start advertising for famous brands.
These ads are:-
in-feed native videos
branded hashtag challenges,
branded Snapchat style lenses.
What are the TikTok ads?
TikTok ads are short-form video ads, and here are some of the ways they work. You can follow each one of them given below:-
Launch Screen Ad Type Or Format
Your message, products, or services will get displayed as a full-screen ad. It can be either in static, animated, or video form.
In-Feed Ad Type Or Format
This type of ad can create autoplay for the user when he/she is looking at the “For You” feed on their smartphone. It works like the launch screen ad.
Hashtag Challenge Ad Format
This format is a full-screen ad that is quite innovative. This type of advertisement aims to tell users to create content based on the hashtag you create or select.
Can You Advertise On TikTok?
Yes, you can advertise on this app. To do so, you have to take care of certain things that will make your promotion campaign hassle-free.
To use TikTok for advertising, you must fulfill the following requirements.
Here are some of the factors below use this platform for your business, are as follows:-
Type Of Target Audience
The success of any form of advertisement depends on the type of audience you need for marketing.
This platform is not suitable for selling financial services. Otherwise, a business that deals with younger audiences will be able to hit a chord.
To become successful as a brand, you must have excellent visual marketing skills. Your business must create high-quality videos that can represent your brand.
As TikTok is a video sharing platform, every user shares several types of content videos.
So, if you want to popularize your brand, then you must create content that stands out from the rest. Thus, don’t hesitate & start now.
Budget For Making Ads
Only some advertisers such as Disney & Grubhub have considerable resources to conduct such ads.
To create demand for this feature, more brands must have to visit, apply & create their ads.
Small-time businesses have to wait while preparing for the TikTok advertising budget.
The Cost Of Advertising On Tiktok
Currently, the TikTok advertising cost is more expensive compared to any other platform.
The price starts at an estimated worth of $10 per CPM(cost per mille) & can go up to $300,000 as the ad campaign gets larger.
Besides, the cost of the ad is small compared to all the positive results & recognition.
How To Promote TikTok Videos?
You can promote your ads on this video sharing site because all TikTok ads can ensure visibility.
Now here are some of the following ways that will tell you how to advertise on TikTok:
Get Free Advertising From Your Followers
The hashtag challenges encourage thousands of followers to promote brands for free.
To become famous, users will accept any hashtag challenge of TikTok app advertising.
Once your followers post the videos of your challenge, others will be able to see them and your brand name as well.
You will get lots of free advertising from your followers who will pick up the challenge and get it viral.
No Need Of Purchasing Niche Ads.
The best part of this video app is that it shows videos straight away without having to follow its makers.
Hence, your ads will be visible to different types of people without you having to buy niche ads.
Your ads will target the audience with both screen ads & the regular ones after placing them in the videos.
Avoid Having A Marketing Fatigue
The average attention span of a user is eight or less than eight seconds currently. It is less than four seconds compared to the time that was in 2000.
It is the ratio before smartphones became very popular among youngsters. With such short attention spans, the era of minute-long videos is over.
Hence, make sure that all the users watching your video don’t have any marketing fatigue.
TikTok will place your ads between thousands of videos in a way that viewers will not get irritated.
TikTok Advertising In India
Source : TikTok
This app has penetrated all the countries, including India, due to a large user base along with 43 % new users.
Thus, all the big brands marketing their products in India can be able to do so by using TikTok for advertising.
One of the main reasons for doing business here because India is a massive market with a lot of users.
Hence, by creating suitable ads, you can attract lots of youngsters to get associated with your brand.
Almost anyone from any part of the country can post videos for gaining instant name & fame.
TikTok Advertising Campaign For Influencing People.
Until now, most of the ad campaigns used to influence people in traditional ways. Now, after the arrival, many social media apps in the age of the internet affecting people are a bit tough.
Campaigns must increase brand awareness among the young public on TikTok. Hence, here are some of the advertising strategies that can do the job for your brand, are as follows:-
Source : TikTok
Always use your unique hashtag because the algorithm of this platform will place your videos in a section where people will view videos made up of similar hashtags.
Use hashtags on the bottom of the screen; otherwise, it will destroy the value of the video that you have posted.
Always use niche hashtags that will increase the chances of your videos shown to the right audience that you want to target.
Try Imitating Relevant Trends
Source : TikTok
Like new trends rule the fashion market, and youngsters start imitating them. You can also do the same on TikTok by replicating popular videos.
Whenever you are remaking a popular video, always add a unique new flavor to it so that people will watch your video with more interest.
For example, In case you are replicating a popular comical video, try to use your styles, gimmicks, and humorous acts to make the video new & exciting for the viewers.
Add Musical Flavor To Your Videos
Source : TikTok
To make your videos more attractive, enjoyable & entertaining, you can add some musical flavor to it. It will increase the chances of getting spotted by promoters & marketers.
You can take the help of lots of musical tracks available in the TikTok music library for making your videos.
Noticing your videos will not be a problem for members who search for videos using musical tracks.
Using A Popular Personality
Source : TikTok
For attracting viewers more, you can use the services of familiar personalities who are famous on TikTok or in the world of media.
You can create content-oriented videos around an influential personality on this app that can provide the ability for your brand to engage a more extensive range of audiences.
Hence, engage influencers who are quite famous among teens, such as TikTok stars known for their charm, beauty, acting, singing, or dancing skills.
For example, Charlie D’ Amelio, Addison Rae, Dixie D’ Amelio, and many more who are popular among teens under the age of 20 on this trending app.
Use The “Effects” Tab To Your Advantage
There is an “Effects” tab given in this popular app for a reason. With the help of this tab, you can discover new & trending effects for differentiating videos.
All these effects have different categories that include Trending, New, Interactive, Editing, Beauty, Funny, World & Animal.
It means that you can recreate many popular videos on TikTok by using the in-built effects tab inside the app.
Keep On Posting
To create brand awareness among your followers on this app, you have to post videos because the number of videos will have a direct impact on the speed of the account growth.
Post your videos using various types of features, and content like hashtags, musical tracks & effects will make it easier for it to get discovered.
For example, companies like Flighthouse & Sports Association, Like NBA, can generate massive numbers of followers because of posting a large cache of videos using the avenues mentioned above.
Add Comments & Generate Comments For Your Videos
Comments get a rank on TikTok based on likes that they receive for the videos posted. Moreover, displaying a liked comment on this popular app will draw immense attention from the members.
Adding A Crispy Description For Your Video
Solid video description helps the algorithm of this platform in ascertaining the category of the video and the type of audience viewing it.
To make it easy, add a copy to describe what the video is all about & encourage people to reply. While typing a description, also keep it short & simple.
How TikTok Advertising on Snapchat Will Work?
TikTok has recently launched an audience network for making more money through advertising that appears in other apps such as Snapchat.
Due to this specialized audience network, an advertiser buying ad spots on TikTok can also buy ad spots on other platforms at the same time, and Snapchat is one of them.
Currently, this network is available in Japan, and as far as the reports suggest, it is in the testing phase in East Asia, including China.
The network for advertising on Snapchat, along with TikTok, will be rolling out to other markets soon.
How To Change Your Account Into A TikTok Pro Account?
TikTok Pro account is similar to that of a standard profile. The Pro Account helps users in getting & going through the analytics data for the past 1-4 weeks after posting a video.
With a pro account in hand, a user can see video views, trending videos & statistics of his own & other users as well. Moreover, he can also follow growth, gender age & top areas.
Most importantly, the Pro account is free. Here are some of the steps to get your own Pro Account.
Source : TikTok
Step 1. First, go to the profile page & tap on the Privacy & Settings tab.
Step 2. Now tap on ‘Manage My Account.’
Step 3. Press’ Switch to Pro Account’ and then Press continue.
Step 4. Choose a category for your customized analytics.
Step 5. Then press ‘OK’ on the popped up page, and your ‘Pro Account is all set.
Is it Possible To Make Money On TikTok?
This app doesn’t offer this platform to make money, as it is still working on that arena. You can generate awareness for your brand by posting TikTok advertising videos.
But any creator can secure sponsorship & brand deals for individual video posts. Here, the catch is that he has to achieve those deals without any help from TikTok.
What Are TikTok Ad Formats?
On this platform, you can select the format of your choice that is suitable for your ad campaign.
Six different ad formats will help you in conducting your ad campaign:-
In-Feed Video Format
It is a simple ad format that uses the immersive short-form video style seen in TikTok user videos.
Ads made under this format are 15 seconds of video spots that appear when users survey through the posted content.
In-feed video advertising helps in gaining exposure & also call users to action.
Brands can use in-feed video ads to redirect their audience towards its website page or take part in the hashtag challenge.
Hashtag Challenge Format
Source : TikTok
This format allows brands to engage with all the online users of this app & take part in them.
With this type of ad-format, any brand can create a video followed with a song, dance, or stunt and then encourage members of the app to add a touch to the challenge by creating their videos.
All such hashtag challenges create user engagement by fusing brand messaging with user creativity.
This format also helps brands to leverage influencers or celebrities of this platform for generating buzz around the challenge of the brand.
For getting more exposure, brands can also sponsor all such hashtag challenges & feature them on the discovery page.
Just watch in the above page, how Dettol encourages its followers not only for a social cause but also for picking a challenge.
This kind of ad format usually is one of the most expensive ad purchasing options for a brand.
The specialty of this format is that its full-screen ad appears whenever a user opens TikTok for the very first time.
A brand takeover ad can be a three to five-second GIF image or three-second video conveying its message.
The designing of the ad-format helps in linking back to the brand’s profile or hashtag challenge.
The branded lens of TikTok is an ad format that brings 3D objects, face filters & many more such features for brands to design their ads before posting.
It also helps in bringing a profound level of user engagement as well as assisting users in selecting from a variety of branded lenses to enhance their ad content.
By integrating a branded lens into a hashtag challenge, a brand can create a stronger bond for promoting its products.
Like in any other social media platform, TikTok also has its share of celebrities with a massive number of fan followers. As these influencers are very powerful, they can inspire their fans in many ways.
When a brand partners with the stars of this platform, a brand gains more exposure & also reaches out to a target audience more.
Hence, the brand must work with an influencer whose goal aligns with your vision.
It is also worth noting that at some selected locations, you need to organize influencer partnerships on this platform for promoting your brand.
It is another version of a brand takeover ad that fades into an in-feed video ad.
Buyers of this 15 seconds ad format can enjoy category exclusivity. It means that a brand can top the charts of his category on this platform.
Throw Some Light on TikTok Advertising Opportunities
This popular social platform has opened self-serve advertising for the first time but limited to direct advertisers in some countries only.
This platform is also working with partners in other countries such as Japan, Indonesia, Thailand, Taiwan, Malaysia, Vietnam, South Korea, and India.
Likewise, there are many others to explore the prospects and new ways of advertising that is compatible with their region. For advertisers, 5-15 second video ad slots are available with external links or to an in-app hashtag challenge.
These ads go through optimization to target users for converting them into prospective customers. These ads target age, location, language, operating system & interest. Even’ audience lookalikes’ group option is also available for dispensing ads.
Note:-Audience Lookalike means the algorithmically-assembled group of social network members who resemble another group of members in a social networking app.
Go Through Some Finest TikTok Case Studies
Due to the popularity of this app, there are some most exceptional case studies for the brands to learn & plan their advertising strategies, are as follows:-
Brands such as famous music labels can use this app and its influencers on it to promote a new song of any nature to popularise it.
As a marketing strategy, you can use this app to reach a vast number of users in a couple of days.
Apart from brands, even independent artists can turn into overnight stars by creating global hits & sensations by using this app.
One of the best examples is none other than Auckland based Benee for her viral dance video ‘Glitter.’
Some brands, such as Educational insights with their innovative marketing campaign, used TikTok to educate customers about their product known as ‘Playfoam Puffle.’
With the help of this app, they were able to generate a considerable number of followers with millions of views, likes, and comments.
Given these points above, earning through TikTok paid advertising will take some time for now as it is still experimenting on setting up a formal profit-sharing system for its clients.
Until then, you can popularize your brand through posting lots of videos and garner an unlimited number of likes, comments, replies, and followers.
Most of the young followers following your brand’s videos will grow a liking for your company & will turn into your customers.
It will take some time for your brand, but you will master all the skills needed for promoting your brand among teenagers by connecting with them on a social level via this app.
To know more about paid advertising strategies on TikTok, please do write to us & we will come back with more answers.
Social media marketing is one of the most popular marketing niches because it’s low-cost, ad-friendly, and filled with engaged users that help boost a product or company’s popularity. We can use the power of AI in social media marketing campaigns to improve social media presence.
Despite the growth of other social channels, Facebook continues to be the leading social platform with over 2.32 billion monthly active users. The continued growth of social media users overall has led to more and more businesses discovering the importance of utilizing social for reaching specific, local, industry, and niche markets.
However, you don’t have to implement your social media strategy on Facebook alone. According to Dream Grow, there are currently 15 popular social channels with users ranging from 25 million to 2.2 billion, making the use of a wide range of social platforms integral to achieving more exposure across different demographics for your brand.
How AI is Changing Social Media Marketing?
Artificial intelligence is creating a more efficient and effective way of helping marketers make smarter decisions. With the increase in people dependent on AI-powered techs like Siri, Bixby, Cortana, Google assistant, and others, AI is changing the digital landscape, influencing how people interact with products and each other.
According to a Narrative Science survey, 38% use AI-powered solutions for predictions on activities that are related to business health, customers and machines, 27% use AI for automation of tasks whether manual or repetitive, and 14% use AI monitors and alerts to assess their business status. The data suggests that more and more businesses are integrating AI tech to different processes. It won’t be long before AI will be used to guide the creation of business plans and whole new strategies.
In the case of artificial intelligence for social media campaigns, you can use automation to make your strategies easier to implement. Facebook, for example, can create ads that are hyper-targeted to specific demographics based on users’ past interactions with brands’ social content.
AI vs. Data Analytics
Data Analytics was developed to help improve conversion rates for businesses. It allows you, for example, to know how many people viewed your site, what country they’re from, what devices they’re using, among other relevant data that can help you make more intelligent marketing decisions. However, analytics can only do so much. At the end of the day, humans still need to decipher what the data means and how exactly they can use it for their campaigns.
But that’s about to change sooner rather than later, as artificial intelligence moves in on being able to find relationships in the data. For example, artificial intelligence could determine which times peak activity occurs on your social channels, what the performing content pieces have in common, and what the average buyer personas of your social audiences actually look like.
How You Can Take Advantage Of AI In Your Social Media Marketing Campaigns?
The good news is you don’t have to wait for AI to become even more intelligent, as there are already a number of ways it can boost your social media marketing. Here are some of them:
Start using chatbots
Chatbots are automated chat responders for your social media pages. These bots not only ensure users get immediate responses, but it can also be automated to interact with those who have previously engaged with your page.
(Source: Ashy Bines’ Facebook chatbot)
Let AI create and suggest content
Tools like Signature creates content based on the trends and patterns that you previously created as you can below.
Meanwhile, tools like Cortex takes it a step further by not only generating content but populating content calendars subject to human approval. It does so by investing billions of marketing content from over 33,000 brands and coming up with suggestions fit for your own brand.
Utilize AI-Enabled Advertising Platforms
Facebook is currently the most advanced social media platform in terms of business page functions and ad automation. Facebook has a function called automated ads that allows AI to suggest the kind of ads you should be making for your page.
(Source: Facebook page automated ads)
Ways to use AI in social media marketing
AI is also expected to have a great impact on social media marketing by creating hyper-personalized messages for marketing. Aside from that, AI is capable of providing more powerful consumer and buyer personas. This allows bots to have personalities and talk to customers about a wide array of topics.
In data analysis, artificial intelligence can choose which leads are qualified and unqualified. Since AI takes a shorter time to check than humans, you get data faster and more efficiently. Below are some of the other ways you can take advantage of AI:
Confirm your content to buyer persona insights as closely as possible
AI’s ability to process large amounts of data can help you come up with persona insights. One case study found that leveraging key persona insights can yield up to a 171% increase in marketing-generated revenue. Insights like prospects’ habits, the work environment they function in, and their motivation to spend can all be used to come up with more personalized campaigns.
So whether it’s social posts, blogs, whitepapers, videos, podcast, audio file, pdf, or any other type of content – keeping these buyer persona insights in mind can help you create a solid content pipeline.
Mine your CRM tools for rich customer insights
If buyer personas can serve as windows into the collective minds of prospective customers, your customer relationship management (CRM) is where you can find a host of clues for content that’s able to get individual qualified leads to respond. You can achieve this by analyzing email and social media content, messages, and phone calls. Doing so can give you insights into what exact circumstances can prompt a particular prospect to take the next step.
For example, a prospect working in the creative field might respond to edgy video content, while someone in upper management might lean more towards webinars and white papers. This might’ve taken an inordinate amount of time in the past. But with AI-powered tools, you can automate the mining of rich consumer insights in your customer relationship management platform and turn them into actionable strategies.
Seek authentic, real-time interactions with leads and customers via social media
One of the best ways to use AI on social media is by allowing it to lead real-time interactions wherever there are openings to engage with your audience. For example, there are applications that allow you to automatically send Facebook messages to a user who likes or comments on your post. This provides you an opportunity to draw them into your brand story, encouraging engagement, and shaping your brand as a useful resource.
The 21st century has opened doors to limitless marketing opportunities with the use of constantly evolving technologies. Using artificial intelligence in your social media campaigns is one of the most advanced ways to make sure that your message hits the right audience to get the right kind of reaction from your market.
What other technologies are you using this 2019? How has artificial intelligence helped improve your own social media campaigns? Let us know in the comments below!
Brand identity and brand awareness are always two concepts at the forefront of every marketing strategy regardless of the nature of business or organization. Often at times, small businesses will struggle to make it to the radar with insufficient or ineffective attempts at making their brand known to the public.
However, thanks to the versatile nature of the tech, it is much easier to grow and expand the bounds of the business by knowing how to utilize the digital landscape properly and this is what we will be focusing on today.
An Effective Use of Time and Resources
One of the reasons why small businesses marketing can now and even compete to a certain extent with established and well-reputed companies is because digital marketing is not nearly as expensive or resource-heavy than traditional marketing (billboards, TV ads, newspaper and magazine entries etc.).
Furthermore, thanks to the many analytical tools provided by popular platforms like Facebook Audience Insights, Google Trends, and Google Analytics, every marketer regardless of the scope and financial position of the company can employ a sufficient strategy to target its audience and spread the word of the brand.
In fact, due to the highly affordable nature of digital marketing for business and the ease with which marketers can carry it out, almost 40% of the companies claimed that using a digital marketing strategy led to considerable savings for the money to be spent elsewhere. Furthermore, the results also reflect the success of such a marketing strategy as digital marketing helps companies have a 2.8 times better revenue growth expectancy. There’s also the aspect of internal growth of the company, as internet marketing is 3.3 times more likely to allow businesses to expand their workforce and user base.
So what exactly are the many channels made accessible via digital marketing?
The brand’s website
First and foremost, digital marketing for business is all about creating a digital ‘presence’. This is where the information hub for your brand as a business and as an ‘investment’ of trust and money lies. Your website must seamlessly integrate the latest design trends and optimum usability.
From the ‘About Us’ section for detailing the goal or vision of the brand to ‘Contact Us’ page for details to get in touch by proceeding forth with the deal, a website is a must even if the associated company operates entirely out of a physical store following the ‘brick-and-motor’ model.
Marketers know the real value of online presence since having a website more or less puts you on the radar when it comes to Search Engine Optimization (SEO). Here it is when the valuable metrics come into play including traffic, click-through rates, conversion rates and bounce-rates, domain authority (DA). This puts the focus on optimizing both the desktop and mobile versions of the website to establish a user-convenient and streamlined platform.
From effective Call-to-Actions (CTAs) to an intuitive and interactive navigation bar, every little detail adds to the overall reputation and confidence among the users as well as the search engine ranking algorithms. Backlinks, which serve as references that redirect back to your company’s website, are especially significant when it comes to ranking higher in the organic search results.
Page load times are also an important factor that contributes to the overall user experience and such an aspect is especially relevant to mobile optimization as Google highly values the metric for ranking purposes. Of course, above all, a website is the personification or the identity of any brand when it operates in an online environment. With specific color palettes, patterns, design choices and page layouts, the website is the visual reflection and representation of what your brand is all about.
Social media and shareable content
We can’t host a conversation about digital marketing for business without bringing social media into the picture. As the numbers suggest, almost 71% of small businesses marketing utilize social media in one way or another in their digital marketing strategies.
Apart from the Audience Insight Tool for a segmented marketing approach, Facebook is ahead of the other social networking and media sites thanks to its video ads and live podcasts. As videos constitute to 135% more organic reach compared to image-based advertisements.
From a survey hosted by HubSpot, 76% company owners said that advertising via video content helped them increase their sales while 81% of the surveyed individuals claimed to have successfully convinced a visitor to purchase a product online via video content. It’s no surprise that YouTube is now the second largest search engine in the world after Google, and processes almost 3 billion searches every month.
Most importantly, 83% of consumers are likely to share content with their close friends and relatives if it’s in video format, which brings us to the next important aspect of online marketing: shareable content.
Apart from Facebook, other platforms including Twitter and Instagram are all about redirecting traffic to-and-fro between the business’ website and these social networking platforms. Twitter is especially viable when creating the buzz for any new arrivals or trending products for the business and any issues are addressed directly with satisfactory responses. An astounding 82% of users actively engage with brands on Twitter. With Instagram, we have the Insta Story or short videos that have 250m daily active users.
Why social media sharing is so important?
Sharing is important not just because of the awareness for the brand it creates, but the positive reviews and impressions you can potentially spread among the dear friends of the individual who made a purchase. This ‘social proof’ concept is relevant to business strategists because all individuals look forward to people with authority or experience, namely those who’ve tried a particular service and if it’s a close relative or a credible source, then the reputation and authenticity of the business also receive a huge boost.
OfferFactor is e-commerce specializing in clothing & apparel which, in addition to providing the social media icons on its product pages, will ask for permissions to sync the shopping cart with the Facebook Messenger app.
Source: Offer Factor
This is activated by default, so there’s a constant reminder to the individual of cart expiry which is good as an anti-cart-abandonment measure.
Source: Offer Factor
Finally, the fact that people regularly like to check their inboxes cannot be overlooked. This makes the channel, a primary one for daily or monthly reminders in the form of newsletters about any promotions, special discounts or voucher codes and customer services including electronic receipts. The numbers speak volumes as well since email marketing is reportedly said to have an incredible ROI of 3800%.
Then there’s the matter of email lists which you can utilize to promote a new range of products on every special occasion. Here the number of newsletters you roll out and their quality and relevance for the particular individual matters. PlayStation does a good job in this regard by constantly keeping in touching with its players, which is the core value they stand on as evident in their slogan: ‘This is for the players’.
Apart from handing out free voucher codes, communicating any advancements or purchases from the PlayStation store, the company will even congratulate the player on completion of a video game and sometimes, if you’re lucky, even get 10$ allotted to your account as a kind gesture from the company. As this year ended, PlayStation rolled out interesting statistics associated with every player that counted the number of hours they’d spent on a daily basis, which games they played the most and how many trophies they earned while doing so. This is an excellent case of when businesses are willing to nurture their relationships with their users and strive to continue improving and building upon it.
An online environment houses just the right tools and tech that can help you understand the user’s behavior and patterns, target them accordingly and allow them to share the experience with their dear comrades ultimately helping the business gain traction, recognition, and credibility as it continues to expand and spend more resources on digital marketing for business via the social media and email channels.
We are coming to an end of the year and in this whole year we saw that Instagram gained a lot of popularity and people are using it a lot. Starting from reaching to 1 billion subscribers to banning the fake users Instagram has introduced a lot of new things. Now people are eager to know the new and top Instagram Marketing Trends that is going to come on in 2019.
Similar to other social media strategies the first thing that comes up is discovering who is your potential viewer? There are some things which you should take into account while finding out the target customers like the Location, age, gender, interest, the amount of time they spend on social media, etc. Every detail will help you in finding the potential viewer.
Here also you have a confusion? Check the famous events that are going on. From this, you can get the information about the interested or popular hashtags. Check the profiles and interests of the people. You can also find out the list of competitors through this. All these seem very difficult, but when you once start working on this, it will not be so difficult.
Plan before writing
Track down all those content that regarding and all those which you are thinking to write. The solution for this is making an editorial calendar or a full report for it. Whenever you want to get information about the previous posts checks the rules. It cut down the time required for managing the Instagram marketing posts.
Checking all these types of things and planning the Instagram marketing trends stories accordingly to by utilizing the caption, hashtags, other features, etc. in advance. In the Editorial calendar, you can even mention the famous or most awaited events that are going to happen. If you are not maintaining a similar kind of editorial document, then you are wasting a lot of time in “chasing the stars just by sitting in the room.” So it is high time to make an editorial report and start following and maintaining it.
Know your competition
The first step is to know who are your audience are and target them. After knowing about the audience know who are your competitors are and start analyzing them. Analyzing means looking what your competitors and marketers are doing to bring their brand name on top.
Check their marketing strategies on top Instagram marketing trends to engage a lot of people in their brand. Know the popular hashtags, the posts which got highest engagements, how they got that much higher engagement? What are the captions used? And the period that is required to publish the posts? What is their growth rate? All these questions are like the Milestone which you have to achieve to have a successful Instagram story for business.
Brand consistency in Instagram
Always keep in mind while writing content to engage people and establish your brand name. It becomes essential to publish those contents which are related, catchy and attract the audience. If you are posting some random content, disconnected and not to the topic that will not grab the attention of the audience. Instead, make the people leave your page.
Let’s take the example of World Cricket Army we used the name as the tag #WorldCricketArmy. In India people worship cricket. We provide live updates and ongoing trends in cricket. This is what we call as a perfect Instagram marketing account. The Instagram story for business should be something like if people see your even one picture, they should be able to recognize you.
HOW TO USE THE STICKERS, LOCATION, AND HASHTAGS
With the usual Instagram post, you can even use the hashtags, stickers, and geolocation. You can add these stickers, hashtags, and geolocation to your photos, videos, gifs.
Whenever you want to upload any video, picture, or gif, you will get an option of using the stickers, location or the hashtags that are appropriate which helps in increasing the viewer engagement. Below is the type of options that are available in labels:
Question Sticker: You ask the people to ask any question to you they like or ask any question and tell the viewers to reply to it. Viewers have to tap the sticker and ask the question or respond the answer that’s it.
Poll sticker: Get feedback by writing the question and answers that are personalized. When someone will see and poll on it. This will show the immediate and real-time result to that person.
Hashtag Sticker: Sticker will consist of the particular hashtag whenever the person clicks on it. That person will be redirected to the hashtag page.
Product stickers: You have an account on Instagram, and it approved for shopping on Instagram. Even can use these stickers on any of the photos and upload it in your Instagram story. By utilizing these product stickers to any of the product images. The buyers can know a lot of things about the same product on the first tap and when tapped to purchase the same product.
Selfie Sticker: In this sticker when you tap it. This will redirect you to the profile picture where you can start taking the images that you can use as stickers for your next story.
Music Sticker: This allows the people to upload a specific part of the song in your story.
Geotags will help you in determining the stories in a particular location. Like some favorite place or some specific place in a city. Regularly posting about your situation and giving the details will help to attract the people. Mainly those who are searching in a particular area or spot. It will help them as a guide to a specific place.
Hashtags are used commonly to make your page visible on the online site. Whereas when viewers click it, hashtags them away from your page to the source page of the hashtag.
These have better use when you have your hashtags. For example, if you are running a competition in which your viewers have to click pictures and submit it. But these pictures should have your products in this with your brand hashtag. If you follow the way mentioned above for your Instagram story, then people will get attracted to your post and eventually to your brand.
TIPS TO BOOST CONVERSIONS IN INSTAGRAM
There are several ways by following which you can convert the Followers in your Instagram marketing trend to the Paid Customer’s. Below are some of the ideas that you can consider:
Retarget the ADs
Retarget the AD campaigns audience who have already searched a product but didn’t make a purchase. Marketing the same product again or the similar kind of products may help to make the customer buy the product in addition to some other product.
Instagram marketing has to say that ADs may be versatile and unique, but it allows you to target the individuals or group of people. All those who follow you and make sure these individuals should purchase from you. Instead should see the content right in front of them.
Get reviews from influencer
Work with influencers who are well known, and people believe and follow. Express your words with the help of the influencers. Don’t just pay them to promote your brand and get only positive reviews instead say them to give honest reviews about their opinion.
If the influencer even comments about the product in a criticizing way take it positively because people who will see will thing the company and promotion are genuine.
Customized content creation makes the people unique and draws more people to your brand. You can even find out the people who are curious about buying and will know about the people and the reviews who already made the purchase and liked it. This builds the trust and believes in the people. A great way of including all this in our brand is by reposting all the images by the audience and make them post your pictures.
Use high-quality images
Whenever you post the photos, publish a kind of images that will match your brand status. You should always be able to tell a story depending on the color, the model chosen and the total quality. When people look at it, they will feel attracted and will surely want to order the food. It makes them think that some professionalized chef prepares the food. Even people can drool over for the taste and order it soon.
TOP INSTAGRAM MARKETING TRENDS
The latest Instagram marketing Trends involves all the new things introduced in 2018 and the upcoming trends in the year 2019:
The latest Instagram trends that will be seeing them in the upcoming year is the Creators account for the influencers. However, Instagram is still now checking this feature. In this, the high profile influencers and the celebrities will get an option to filter all the direct messages and will be able to see only the in-depth analysis from the followers.
According to the reports, this new strategy is being tested with a small group of the Instagram influencers. In the next year, we can expect that this new feature will roll out all the high profile influencers and the celebrities. This new addition will filter all the quality direct messages and can keep access to limited messages.
Influencers even get a chance to access the data of how many people are following and who are leaving or unfollowing the Instagram page.
Every much similar like Twitter, Instagram is giving an opportunity to the celebrities and influencers to control their personal data and increase the quality of user experience.
New Instagram Countdown stickers
Recently Instagram has released a new sticker that is the Countdown sticker. This sticker you can use it in your Instagram Story and it is very good for the marketers as they can showcase the countdown for certain item they are going to sale.
Even the retailers can use the Countdown stickers in stories to show the customers the offers and the time limit for it that will expire soon. Or else the one which is just about to start. After the countdown sticker is being used, it is can reuse again after the previous one expires.
Whoever will see the countdown can follow it and will get the notification about it in regular intervals.
Instagram IGTV for creators
Earlier this year Instagram introduced IGTV new video sharing platform for the individuals, it has a vertical video viewing playback. Here the creators can address the audience who exclusively use the mobile phones and the marketers can directly the audience.
Why does Instagram supporting the vertical video viewing option? Because it wants to encourage the Nano Influencers and the new brands and influencers to come forward and do the video exclusively for the mobile phones. However, people usually use mobile phones than the desktop that too in a vertical position.
Creating video content to increase brand visibility is the new trend. The brands will increase the usage of IGTV videos to engage people and make the brand gain visibility.
AR in the Instagram
Instagram is allowing all the third party developers to develop new filters on Instagram. According to recent reports, there will be an increase in the use of the AR or the Augmented Reality and VR or Virtual Reality. In the future near AR and VR will mean a lot not just to Instagram but to the whole social media.
The Instagram filters are seriously great fun to use and this is all due to AR it is like a futuristic sci-fi movie. However, Instagram and Facebook combinedly are planning to launch the advanced AR version in form of messages. In this, in your personal messages, you can send the AR filtered images, pictures, videos etc.
In the future, not just the AR filtered images even the VR is taking over the whole social media fastly. We can find a lot of the latest advancement in Instagram which will make the users also excited.
Direct buying in Instagram
As mentioned in the previous article “Social media trends” Instagram will soon be including the buying option. Earlier this year Instagram introduced the shop option where you can directly see the cost of the item that is present in the picture. After that, you can even add the thing to the cart. Then you can go to the official site and make a buying there.
Next year it is expected that not just adding to the cart even the buying would be made directly. Yes! you hear it right the buying option will be enabled. You don’t require to go to the official website to make the purchase can make the purchase easily on the Instagram page.
Instagram has improved its standards a lot it is not just an image sharing platform now. It has raised a lot in terms of standards and giving a lot more than the images sharing.
Say Goodbye! to fake accounts
Late this year Instagram already announced that it would take strict actions and will delete all the fake users. The similar thing will continue with a haul this year leading to deletion of all fake users and the accounts. All thanks to the Instagram API to keep the social media platform genuine and give the best customer service.
It doesn’t matter if you are a celebrity or an influencer whoever is having the fake accounts will be removed. However, it is giving a full opportunity to influencer to grow. While some of the influencers and the brands may be disappointed with this new thing of Instagram and have to search an alternative to connect the users which is more genuine.
To increase the engagements, the best techniques would be:
Use the live streaming option to connect directly to your followers, and engage with them, people feel connected and start following to you. Showcase your background details, day to day life.
Also use some of the gif images, videos, Q-A session.
Respond always to your customers’ comments and the messages; they will feel you are genuine with good content and will follow you.
Nano Influencers are in demand
Due to the decrease of fake accounts now the brands are turning towards the influencers. Brands want to work with the influencers with a good number of followers. In the race of huge follower influencer brands are opting for the smaller users in which they have a follower list of minimum 1000 followers to reach people.
According to Neilsen’s report, 92% of the customers believe in an item when recommended from an individual more than if a brand does. So, we can predict that until 2019 more brands will come up who will opt for the Nano influencers so that they can reach more people.
The key rule here is concentrating on nano influencer this will automatically gather you fewer people but loyal customers. Brands are concentrating more number of Nano influencers than one big influencer.
Are you ready for all the new and top Instagram Marketing trends? That will take down social media in a different angle and provide the users a genuine platform. It all involves a lot of planning and implementing strategy. Eventually, in a social media platform, only those people get success when people start embracing the new and the latest techniques that are coming every day.
People these days don’t like the old trends, and an old account so, bending your strategies according to the new technology is the most required, and if you keep an eye on the future and the upcoming trends then no one will stop you from gaining success.
If you need some extra help regarding these trends or any other trends, reach out to us, we will give our best to resolve your problem.