Every business owner probably knows what a sales funnel is. If you don’t, sales funnel is a process or set of actions that a customer should go through to purchase your product. Understanding the sales funnel is essential to manipulate it in a way so that your potential customers become your buyers and not chicken out at the most critical moment.
The sales funnel consists of six main stages:
Awareness: The first stage of the sales funnel grabs the attention of your potential customer. Your goal at the awareness stages should keep them coming back.
Consideration: Now that they are interested, they start considering the purchase. The goal here is to get their email address.
Preference: Now, they are hooked. On the stage of choice, you should pre-qualify the prospect.
Purchase: Once they’ve decided, they should purchase. Here, your goal is to make the sale.
Loyalty: After they made one purchase, you should keep them loyal so that they buy something else. This time your goal is to make the sale again.
Advocacy: And finally, they are not only coming back for more but also advocating others to purchase from you.
This article will look into ways that you can decrease the sales funnel by working on the first five stages.
1. Awareness: Blogging
Most probably one of the most recommended ways of increasing your online presence, blogging has proven to be an effective and relatively cheap way of promoting yourself. It doesn’t matter if your business has anything to do with writing – blogging is meant to increase your visibility for search engines and have more customers find you.
Another reason to put blogging on your to-do list is that it is a surprisingly powerful storytelling tool that can showcase the importance of your brand. It is also a perfect persuasion tool.
When used right, blogging can give enormous results. If you are not good at it, you can always look for writing and translation professionals at PickWriters or search for freelancers on Fiverr. It’s ideal for personalizing your customers’ experiences, and this can be achieved by enabling them to access the information on your website in their native language. English is suitable for larger audiences, but when it comes to going global, it is always better to customize your content for each country separately.
2. Awareness: Social Networking
Apart from indirectly impacting your search engine rankings, social networking is also the best way to gain social media recognition.
Your availability on Instagram, Twitter, or Facebook may also influence how much customers trust you. Reviews and recommendations are prevalent on social media platforms, which means that this is where your advocacy stage customers will operate to find you, new clients.
Decide on the platforms perfect for you and create accounts. To link them all in one place, you can use Linktree. There are also numerous social media management apps and programs in case you want to be able to maintain them all from one place or even schedule posts. You might want to check out such services as Buffer or Hootsuite.
3. Consideration: Landing Pages
Landing pages are very different from the home pages. A landing page is a page on your website that has content on it addressing a specific problem and containing a clear call to action. A home page, however, will represent the general aspects of your business. For example, your home page might say that your business is called XYZ and you sell ABC, while one of your landing pages may assume that you sell the EFG segment of products (from the overall ABC) and will include a form to order one of the products.
To increase your conversion rate, it is recommended that you work on your site’s landing pages. Make sure that they are as appealing as possible and have the content on them as meaningful as the images or illustrations. Have a clear call to action. After all, the page’s purpose is to capture the prospect’s contact information or make a sale. To see how landing pages work, try to compare the landing pages of big company websites to their home pages.
4. Consideration: Calls To Action
Calls to action are a must when it comes to conversions. For every page on your website, think of what goal are you pursuing. What work should the visitor complete?
Of course, the ultimate goal is to have them purchase the product from you, but what about the smaller actions leading up to it? Most of the time, you will need your potential customer to click a link, leave their email, or watch a video. Making a purchase already comes after it.
When including a call to action, it is better to have several here and there. This way, your audience will be reminded about the operation several times.
5. Preference: Email
Email marketing is a great way to keep your potential customers involved at least to some extent. But even a simple email answering the most frequently asked questions or explaining the basics of your company can keep the person interested.
If you haven’t had any experience with email marketing yet, then this is the perfect time to start. Collect all the knowledge you may need and plan your email marketing campaign before diving-in. You can also set up autoresponders that send out electronic messages once your customers complete specific actions. Do not forget to thank them for what they do – sincerity and gratitude are always appreciated. On the other hand, don’t bury them under piles of emails because they can unsubscribe or mark them as spam.
6. Preference: CRM
Customer Relationship Management, commonly known as CRM, is a program that helps you track interactions with current and future customers. This software enables you to identify on which stage of the sales funnels your prospects currently are.
By using CRM, you can identify which emails each potential customer should receive based on their cookies and what you already know about them. CRM, when combined with email marketing, is a powerful tool that helps you personalize the experience of every customer or prospect and lead them on to the next stage of the sales funnel.
7. Purchase: eCommerce Promotion
Never assume that your customers will easily find their way to check out. You should guide them up until the end of the process and make sure that they follow the calls to action you included. This is why eCommerce promotion is so important, and here are some ways to use it:
Marketing Campaigns: Schedule your marketing campaigns around favorite holidays. This will give your prospects an incentive to buy your product.
New Products: Always email or notify them about new products. If you don’t tell them what’s new in stock, nobody will. They are not on the lookout for new products – you are on the lookout for new customers.
Offers: Offer them various bonuses and opportunities such as free shipping, live chats, etc. Sales and discounts are a sure way to attract their attention and maybe even convert it into a deal.
8. Purchase: Social Monitoring
Social monitoring will not only help you see who is talking about you but will also let you engage with your potential customers.
Set up Google Alerts to notify you when someone is discussing your brand or something related to it. Monitor who has tweeted at you and reply to their question. Reply to comments under your posts on social media and get involved with both your prospects and your customers.
If someone has written a review of your brand or product, it would be good to see what it is about and maybe even display it to persuade more prospects that you are worth the money. People tend to trust other people, especially when the reviews are not fake or bot-generated.
9. Loyalty: Referrals
Referrals are a great way to appreciate your customers and show them that you value them. Ask them to refer a friend and let them get a reward. It could be a discount or a different kind of bonus.
Referrals are useful for establishing long-term relationships with your past and present customers. They help set up a group of people that will come back to purchase more and help you gain yet another client.
If you think referrals are not for you, you may want to try setting up affiliate programs for your customers, but that might take more time and will require more effort both for you and your customers. Moreover, referral programs do not apply to all of your clients.
10. Loyalty: Resells, Upsells, Cross-sells
Last but not least, resells, upsells, and cross-sells are another way to keep your customers interested in the loyalty stage.
Resells mean that you are selling the same product to your customer that they already purchased from you. If they enjoyed the first, they would probably enjoy it again. The only thing they need is a soft nudge.
Upsells and cross-sells prompts your customers to purchase other items that are similar to the one they bought but that are more expensive. These can also be items that function as a kind of an add-on to the main thing your customer purchased. You can market these either before, during, or after the purchase.
Conclusion
To sum it all up, the sales funnel one of the basics that you should know about your business and operating it. Make sure to try out these strategies to decrease your sales funnel and increase the probability of a potential customer becoming a buyer.
Financial technology has officially reached the early stages of mass adoption. People are now depositing checks and rebalancing their asset portfolio on the go, instant personal loans are available online, and businesses can receive funding within a matter of a few hours! Fintech is slowly creeping its way into the mainstream. Therefore, it is the ideal time for a startup in this industry to shine.
So, how can you write your fintech startup success story? The answer is “with an excellent online marketing strategy!” Sure, online marketing alone cannot make your company successful. However, without it, your products/services may remain in the shadows forever. That is why building a strong strategic foundation should be one of your priorities.
Importance of creative online marketing
Most fintech companies are employing the latest technologies to enhance and automate the use and delivery of financial services. Building a revolutionary product or solution may be the first step towards success. However, proper online marketing is just as necessary for gaining recognition and drawing the attention of the consumers.
Fintech marketing involves a combination of tactics, designed specifically for financial technology firms. Creating a foolproof strategy for such a growing vertical can be challenging. The number of startups is increasing, and traditional banks are adopting emerging technologies to provide better products and services to the customers. Making one company stand out in the crowd is undoubtedly tricky.
The biggest hurdle standing in the way of fintech marketers is to get people to trust unfamiliar and potentially helpful tools. Many of the technologies may seem opaque and complicated to the average man. Then there are security and privacy concerns as well as vague policies and terms on rates and charges. Making them believe in the product or solution, and getting them to use it for handling transactions and managing finances can be hard.
So, it is evident that the same old ideas and concepts are not going to work when it comes to promoting a fintech startup online. Better and more innovative strategies are required. Below are a few top tricks that industry experts swear by.
Go mobile or go home:
Ever since the advent of smartphones, we have been spending more and more time on these little handheld devices. Studies show that the average consumer spends about five hours daily on the phone. Mobile app usage has increased up to 69% since 2016. From shopping to banking, everything is done on mobile today. Targeting mobile users is thus necessary.
So, how can you ensure that your fintech marketing strategy is in line with the growing mobile usage? Start by building a mobile responsive website. It will not only help you rank higher and better in Google SERPs, but you will be more likely to convert visitors. Moreover, since 52% of the total online searches are carried out from mobile, you can no longer ignore it.
To attract mobile users, you must:
Make your website content crisp and concise.
Remove clutters such as unnecessary pop-ups, widgets, and content.
Improve website navigation and loading speed.
Add visual elements such as icons, infographics, images, and videos to content.
Use extensive and responsive fonts and non-intrusive animations.
All in all, you must make sure that your website looks and performs exceptionally well on mobile as well as on the desktop. Then you can think about investing in SEO and ads.
Create high-quality content:
You may have heard this one before, but it holds much more weight now. Valuable content is essential for effective online marketing. It can be a listicle that clarifies consumers’ doubts and questions about your product or solution. You can also create “how-to” articles to highlight the best ways to use your tools. Informative content is in high demand, and the more value you can add through content, the better it is for marketing.
As per a recent study, 45% of the millennial population wants financial services and products to help them manage their finances. However, 37% of them stated that they were unable to find helpful resources online to help them understand essential topics. As a result, most millennials are left uneducated and confused about one of the most vital responsibilities of adulthood.
The statistics may seem somewhat shocking. However, this is your chance to step in and offer this generation something that other financial companies have not. By creating valuable content, you can educate and inform both adults and young adults. It will not only build trust, but it will also increase brand authority.
Embrace social media:
When it comes to social media, opinions, and views are divided mainly. While some people are avid social media users with active profiles on all major platforms, others refuse even to download the apps! As a fintech startup, your target market will define your social media marketing needs. From Facebook, LinkedIn, and Instagram to Twitter, YouTube, Pinterest, and more, options are plenty. You need to choose a platform that suits your product/service and target audience.
Be bold when branding:
Want people to know and remember your company? If you’re going to create a stir, the best idea would be to invest in branding. Consumers will know you by your brand. So, you must focus on building a killer brand image. You may have the best content, a highly functional and mobile-friendly website, and an excellent social media strategy. However, without proper branding, none of it will bear fruit.
Branding strategies and tactics will, of course, depend on your target demographic and company culture. If you are primarily targeting millennials and young people, you should not be hesitant to go bold when branding your fintech startup. You may choose to create an imposing, powerful, and sharp image, or you may go with a bright splash of color. No matter what you do, make sure to keep your ideas fresh and memorable.
Over-deliver when possible:
If you ever over-deliver, make sure to promote that act over and over again. For example, Southwest Airlines gets a ton of free PR by doing acts of kindness. Remember the time a mom thanked the Southwest flight attendants because they helped calm her baby? What about the time the company reunited a mother with her unconscious son? The world loves when a company cares about its customers. If you ever go out of your way to help/appreciate your customers, do not let that go unnoticed!
Excellent customer service always pays, and what better way to serve your customers than to over-deliver through products and services? If you do good, you can expect to do well! However, it does not necessarily mean that you should follow in the footsteps of Southwest and copy their stories. Over-delivering does not always mean grand gestures. You can achieve the same goal through small yet sentimental acts. Even a simple act of thanking your customers can go a long way when it comes to earning love and trust.
Run ad campaigns wisely:
Want to run an ad campaign for your fintech startup? You have plenty of choices to pick from! The problem with many fintech startups is that they are afraid to use new and innovative marketing tactics. For example, instead of reaching consumers online, many fintech companies are still relying solely on radio commercials and TV ads.
Google, Facebook, and YouTube are all excellent platforms where you can run your paid ad campaign. However, you must set up your social and Google ad campaign keeping factors such as demographics, budgets, interests, images, keywords, and call to action in mind. You can optimize pretty much every aspect with just a few clicks of your mouse!
Radio, television, and billboards are part of a dying market. Though they worked beautifully in the past, they are no longer effective in today’s technologically-driven society. Therefore, you must rethink your strategies and focus your budget and energy, where it is likely to have the most impact.
Wrapping up
Fintech marketing is a relatively new concept, which is why there is still room for experimenting. However, you should always be wise when gambling with a new idea for ranking top keywords like instant personal loans, Business loans, etc. As a startup, you can begin with the tips mentioned above.
There are so many ways in which graphic designers and illustrators can make money on Instagram. With more than 1 billion users on a monthly scale and highest per follower interaction rate of the social network, IG has become a major part of multiple people’s lives.
So, IG is equivalent to big businesses these days. There are over 2 million active advertisers right now on the platform with 72% of the people on the platform have bought something after checking out the ads on the platform.
As people are using IG a lot more these days to find illustrators or graphic designers to work or just collaborate with, or even for procuring services, using IG is vital for all the creative minds out there in the market.
In case, you are following under the graphic design niche and want to make money using the power of IG, you have to end up creating some of the engaging posts for reaching multiple people. It helps in providing a complete base of some of the loyal followers. You will come to learn more about that from Gramblast right away and things will start to work out pretty well.
Trying to add Shopify has made selling on the IG a lot easier than before. However, getting the perfect feed seen by the right people is not always as simple as it might sounds. Using the platform well is not all about cramming posts with hashtags, taking some stylish photos of breakfast and necessarily having most followers around here for sure.
So, if you are planning to find out more about the ways in which you can actually harness feed to get more followers and make money, then move forward and read through the article in details.
Have to switch to the current business account:
The easiest and quickest way to procure insight right into IG account is to make the switch from personal to the business account. It can always offer you insight into followers. It can further enable you to see how these posts are actually performing and creating some of the promotions.
It means if you want, you can even add that contact button right to the account.
For switching the account to a business setting, you can easily go to the settings and then
select Switch to Business Profile option.
For doing that, you might have to get yourself a business FB page and only your personal
profile won’t be of any help around here.
Write clearer bio with the link:
Your bio is always in need to tell users who you actually are and what you do. You need to showcase the level of your personality. As IG is a visual platform, therefore; a blurry and out of focus profile picture won’t help you out a lot. Using a cleaner image, on the other hand, will show you who you actually are and what you are planning to promote or sell in a clear manner.
The bio in the IG account will be that one place where you can actually post an active link. So, make sure to choose that link wisely. Linking to the website, shop or even to a recent project might help you big time.
If you have this tendency to change continually where you might want people to look, you can end up adding Bit.ly link. After that, you can update where Bit.ly directs to other than having to keep on updating bio with new link.
For example, check out the effective bio of Gavin Strange with more than 14K followers. If you check out his bio, you will come to know about his day job, the name of the alias, his books and some of the other projects he is up to.
Your feed is more like your portfolio:
Always remember that your feed needs to be visually cohesive as possible and you might get across a sense of style. Followers actually like it when there is a bit of consistency in the feed so that they are well aware of the points to expect from checking out the feed.
You can always play the role of a curator and take outside look at the feed. It is actually going to be your portfolio.
It actually takes people longer time than you think to recognize work and people find it rather difficult to get associated with more than on one or two things. Therefore, it is always a smart move if you are actually concerned with building up an audience to so same thing all the time.
Sometimes, you might feel a little bored of posting the same old thing. But, you have to make ways to entertain yourself. If you are bored with your work, you won’t be able to entertain your followers that much. It should not be the case like this one.
For achieving the major form of visual cohesive, you have to approach the feed as you might have with the portfolio. Check out about the ways in which your shots might look next to one another and then try adding on with the variety.
Avoid taking all the pictures or videos from the same angle. If you want, you can consider adding a proper color theme and think about the various filters you are actually using and what they have to say about you and the work you are portraying.
Next, you have to be very careful while adding some of the curated behind the scene versions or even posts, dedicated to working in progress for showing up your personality better. It can further make the users feel a lot better and personal, as they will get a glimpse of the insight of your working area more and well.
You are always invited to come and check out with experts in this section for your help. They know what you are looking for and would like to help you big time on that. For some more details in this regard, make sure to log online and get quality help now.
If you are searching for the best mobiles in your price ranges such as best phones under 7000, best phones under 8000, best phones under 10,000, best phones under 15,000, best phones under 20,000, best phones under 25,000 and so on, to know everything in details about the best smartphones available these days then read the full article.
Best phones under 5000
If you are looking for the best phones in India at a very less price but with useful features, then we include a list of top 5 phones under 5000. Take a look at the full list.
Nokia 1
This Nokia is a very nice phone with 1gb RAM Android Oreo and the MediaTek processor. It is built on a very lightweight Android Operating system. This makes the operation very smooth and doesn’t use more resources.
Specification
RAM: 1GB
ROM: 8GB
Display size: 4.5 inches or (480 x 854)cm.
Processor: 1.1GHz, Quadcore
Operating System: Android Oreo
Primary Camera: 5 MP
Secondary Camera: 2 MP
Battery life: 2150 mAH
Cost: Rs 4000/-
Lava Z60s
This mobile is an Android OS based mobile with the best version of Android that is Android Oreo which doesn’t occupy resources run. It contains a 1.1GHz MediaTek processor with 1GB RAM and 16 GB ROM or the internal storage space. This may not be considered as the best mobile phone of its range specified. But, it provides a two years warranty which can be a contributing factor.
Specification
RAM: 1GB
ROM: 16GB
Display size: 5 inches or (720x 1080)cm.
Processor: 1.5GHz, Quadcore
Operating System: Android Go
Primary Camera: 5 MP
Secondary Camera: 5 MP
Battery life: 2500 mAH
Cost: Rs 4949/-
Reliance Jio Phone
After looking at the phone, you must be thinking this is not a smartphone, yes but that doesn’t mean just a regular feature phone. It is a lot more than the featured phone it supports Facebook, WhatsApp, all the Reliance Jio Applications, including this you can have the 4g Voice calling. You can call it as a full package that contains all the necessary things at a little price which get redeemed after three years.
Specification
RAM: 512 MB
ROM: 4GB
Display size: 2.4 inches or (240×320).
Processor: 1.2GHz, Dual core
Operating System: KAI OS
Primary Camera: 2 MP
Secondary Camera: 0.3 MP
Battery life: 2000 mAH
Cost: Rs 1,500/-
Infinix Smart 2
With a display of HD+ and 18:9 size this is one of the best mobiles under 5000. This mobile contains a triple slot two for the sim cards and one for the memory card. Isn’t it good for the mobile under 5000? It includes all those features which are trending in the market like Face lock, the fingerprint sensor that too in this cheap. The Camera quality it is providing is very good with a 5MP front camera and 13 MP back camera.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 5.45 inches or (720×1440).
Processor: 1.5 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP
Secondary Camera: 8 MP
Battery life: 3050 mAH
Cost: Rs 5,999 approximately may be less than that.
Xolo Era HD
This Xolo Mobile is in the market from quite a long time and is giving excellent results. It has a 720p HD 5 inches screen, and it is the only phone in this Rs 5000/- which provides a unibody functionality. Rear camera in this mobile supports the full HD video recording mode. The company claims that the mobile has the longest lasting battery with 2500 mAH battery which will last up to 10 hours of talk time.
Specification
RAM: 1 GB
ROM: 8 GB
Display size: 5 inches or (720×1280).
Processor: 1.2 GHz, Quad core
Operating System: Android
Primary Camera: 8 MP
Secondary Camera: 5 MP
Battery life: 2500 mAH
Cost: Rs 4,777 approximately may be less than that.
Best Phones under 7000
Are you looking for the best mobiles in India and that too best mobiles under 7000? Then you have to take a look at this list and check how many good mobile phones are available at this price.
Realme C1
Realme- one of the best looking and even more than that the best working mobile phone available in the online market. With a dual camera at the back and the long-lasting battery, it is a much better and anticipated phone at a very less price and a most featured pack phone.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 6.2 inches 1520 x 720.
Processor: 1.8 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP + 2MP
Secondary Camera: 5 MP
Battery life: 4230 mAH
Cost: Rs 7,499 approximately may be less than that.
Xiaomi Redmi 6A
All the mobiles featuring Redmi are most affordable right now with a variety of features. The display here is 18:9 with a MediaTek Helio processor which works excellently so that you don’t get any issues. Even battery life is perfect and in overall the best mobile you can find in India.
Specification
RAM: 2 GB
ROM: 32 GB
Display size: 5.45 inches (720 x 1440)
Processor: 2 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 3000 mAH
Cost: Rs 6,499 approximately may be less than that.
Honor 7s
This is the best entry-level smartphone launched by Honor that too at a very cheap cost. It provides less but good sources so that your mobile is running well. With having just 2 GB RAM, it is not possible to accomplish whatever you want, but you can get the basic requirements in a perfect condition.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 5.45 inches (720 x 1440).
Processor: 1.5 GHz, Quad core
Operating System: Android
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 3020 mAH
Cost: Rs 6,999
Asus Zenfone Lite L1
The only Asus phone which is affordable is the Asus Zenfone Lite L1 that too with an octa-core processor. Including this, you can find a huge display with 18:9. The camera quality of this smartphone is outstanding and is the best choice under this price.
Specification
RAM: 2 GB
ROM: 16 GB
Display size: 5.45 inches (720 x 1440).
Processor: 1.4 GHz, octa core
Operating System: Android Oreo
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 3000 mAH
Cost: Rs 5,999
Nokia 2.1
Selfie lovers this is your phone, it has a quad-core processor with a front dual camera. It has long-lasting battery storage that lasts very long while the best part of this smartphone is the Android UI that makes the functioning of the mobile very smooth.
Specification
RAM: 1 GB
ROM: 8 GB
Display size: 5.5 inches (720 x 1440).
Processor: 1.4 GHz, quad-core
Operating System: Android Oreo
Primary Camera: 13 MP
Secondary Camera: 5 MP
Battery life: 4000 mAH
Cost: Rs 5,871/-
Best phones under 10,000
With thousands of mobiles launching every year with new features and different price ranges it becomes difficult for the people to chose one phone that suits your budget and requirement. In this list, you can see all the best mobiles under Rs 10,000.
Realme 2
If you are looking for a smartphone that has a beautiful battery life then chose Realme 2. It comes with a lot of new and advanced feature such as Facelock, fingerprint sensor, dual 4g supporting sim slot.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 6.2 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 13 MP + 2 MP
Secondary Camera: 8 MP
Battery life: 4230 mAH
Cost: Rs 9,499/-
Asus Zenfone Max M2
With a decent design and high-quality build in design, Asus is the best phones under 10000. It is powered with Qualcomm Snapdragon which provides the consistently good quality user experience. Eventually, it also has Android stock which helps in smooth functioning of the Mobile.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 6.26 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 13 MP + 2 MP
Secondary Camera: 8 MP
Battery life: 4000 mAH
Cost: Rs 9,999/-
Infinix Note 5
This mobile was launched in August and is a part of the Android one performance. The mobile was launched so that it will give the best user- experience by providing the stock Android usability and timely updates. Features include a full HD display giving seriously mobile goals for the trends lovers.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 5.99 inches.
Processor: 2 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP
Secondary Camera: 16 MP
Battery life: 4500 mAH
Cost: Rs 8,999/-
Xiaomi Redmi Y2
This is a sports model phone launched by Xiaomi Redmi. It has a dual back camera with a 16MP front camera; Facebook unlocks members with a wide and large display of 18:9. While it has two different storage capacity mobile 32 GB and 64 GB as the storage capacity differs so as the price. 32GB storage mobile comes under the 10,000 range.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 5.99 inches.
Processor: 1.3 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 16 MP
Battery life: 3080 mAH
Cost: Rs 8,999/-
Xiaomi Redmi 6
This mobile has AI enable face-unlock, even support dual sim VoLTE, with a dual rear camera and recently accepted MIUI 10 Global ten stable ROM update. Overall we can say it is a decent upgrade from the predecessor smartphones of Redmi.
Specification
RAM: 3 GB
ROM: 32 GB
Display size: 5.45 inches.
Processor: 2.0 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 5 MP
Battery life: 3000 mAH
Cost: Rs 7,999/-
Best phones under 15,000
Every mobile company these days is launching new mobiles with the latest features at a low price and in different ranges of Price. To overcome this and decide which is best for you in the best phones under 15,000 which will go right, then follow the list below.
Samsung M20
This is the newest smartphone available in the market from the mobile giant Samsung. The best of its kind with less price or you can say best phones under 15000. It is also providing a quality experience to the user. It has a fresh design with a large, bright, crisp screen which highlights the mobile more. If you buy it, we guarantee you that you will for sure fall in love with it.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.22 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 13 MP + 5 MP
Secondary Camera: 8 MP
Battery life: 5000 mAH
Cost: Rs 12,990/-
Xiaomi Mi A2
It is a successor of the mobile Xiaomi Mi A1 continues the very previous stock Android on the Android one platform and brings in the smooth and timely updates to its users. While the Good news here is it is already updated with Android Pie that will provide great performance with new features and is the best phones under 15000.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 5.99 inches.
Processor: 2.2 GHz, octa-core
Operating System: Android Pie
Primary Camera: 12 MP + 20 MP
Secondary Camera: 20 MP
Battery life: 3010 mAH
Cost: Rs 13,999/-
Asus Zenfone Max Pro M2
However, Asus has got some excellent mobile at every price giving the Asus lovers a lot of mobile goals and considered to the best phones under 15000. First, it launches the Asus Zenfone Max Pro M1 after the success of this wonderful mobile it lined with Asus Zenfone Max Pro M2. It has a very good snappy performance with excellent battery life.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.26 inches.
Processor: 1.95 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 13 MP
Battery life: 5000 mAH
Cost: Rs 14,999/-
Xiaomi Redmi Note 6 Pro
The Xiaomi Redmi Note 6 Pro is an improved version of Xiaomi Redmi Note 5 Pro and it is the best phones under 15000. But, there are only a few upgrades from the previous version that is Note 6 Pro in the overall specification. While the contributing factor here is that it has a larger and brighter screen display. However, in the market, this mobile phone is giving tough competition to the Nokia 6.1 plus and Asus Zenfone Max Pro M1.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.26 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 20 MP + 2 MP
Battery life: 4000 mAH
Cost: Rs 12,999/-
Motorola One power
The Motorola’s first every Android one mobile with quality specification and features in India that too the best phones under 15,000 is this only. However, it has stellar battery life, and a clean software package includes a snappy performance and an exclusive glass design. It has a guaranteed two year of the software upgrade.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.2 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 5 MP
Secondary Camera: 12 MP
Battery life: 5000 mAH
Cost: Rs 14,999/-
Best phones under 20,000
A buyer faces a very challenging situation when it comes to buying the best phones under 20000. Because here the price becomes average and the anticipation of the customer increases so as the features and advancements in the mobile phones. To make it simple for you and not cost more than 20,000 we present you the top 5 phones under 20,000 which best mobiles in India.
Moto Z2 Force
The stellar looking and most anticipated mobile with all the features required can be now found at the best price in India. It is one of the best phones under 20,000. However, it has a shatter resistant display with support to Moto mods- it is a modular accessory that snaps typically on the back side of the device with the help of a magnet.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 5.5 inches.
Processor: 2.35 GHz, octa-core
Operating System: Android Nougat
Primary Camera: 12 MP
Secondary Camera: 5 MP
Battery life: 2730 mAH
Cost: Rs 22,799/- may vary depending on the e-commerce sites.
Xiaomi POCO F1
We all know Xiaomi for delivering the best set of mobiles with the latest features in a very pocket and budget-friendly price. The company introduced another collection of best mobiles POCO it is the first of its kind which is delivering the best user experience, and people love it while it is the best phones under 20000.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.2 inches.
Processor: 2.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 20 MP
Battery life: 4,000 mAH
Cost: Rs 19,999/-
Nokia 7.1
Early, Nokia was a phone which was used to by everyone around, while people came far away from the featured phones to smartphones and Nokia is facing a tough competition here. Tough competition has not made Nokia come down it is standing still with the Android One OS and providing the all-round performance to the users.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 6.2 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Pie
Primary Camera: 12 MP + 5 MP
Secondary Camera: 8 MP
Battery life: 3060 mAH
Cost: Rs 19,090/-
Nokia 6.1 plus
Another Nokia product which comes down in the race is the Nokia 6.1 plus the predecessor of Nokia 7.1. It provides a toughened glass-backed design with a very vibrant display and the strong battery life. While all these features are acquiring a place for this as the best phones under 20000.
Specification
RAM: 4 GB
ROM: 64 GB
Display size: 5.8 inches.
Processor: 1.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 5 MP
Secondary Camera: 16 MP
Battery life: 3060 mAH
Cost: Rs 14,999/-
Honor 8x
All thanks to EMUI 8.2 because of which all the honor mobiles give a great performance, and from the past few years it is just improving and is considered to the best phones under 20000. The smartphone is featured with a sharp and vibrant display, accompanying the best battery life and a high-speed biometric security feature.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.5 inches.
Processor: 2.2 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 20 MP + 2 MP
Secondary Camera: 16 MP
Battery life: 3750 mAH
Cost: Rs 16,999/-
Best phones under 25,000
If you are spending a ridiculous amount of money to get all features in a top notch mobile then here we are your saviors. All the top-notch companies are investing more on the best features in mobile and that too at a little cost. Below you can find the list of best phones under 25,000.
Vivo V11 Pro
This Vivo V11 Pro offers an altogether right combination of all the new Artificial Intelligence technology. It has a sleek design with good battery backup and lots of software features. For selfie lovers this is your thing, it one of the best with the futuristic display fingerprint sensor. We can say it is one of the best phones under 25,000.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.41 inches.
Processor: 2.0 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 25 MP
Battery life: 3400 mAH
Cost: Rs 23,990/-
Samsung Galaxy A7
The mobile giant is back with another adorable smartphone which the best phones under 25000. Best phones for the party people with a huge storage capacity that is 128Gb and triple camera setup, this phones is a complete powerpack in a small bundle.
Specification
RAM: 6 GB
ROM: 128 GB
Display size: 6 inches.
Processor: 2.2 GHz + 1.6 GHz, octa-core
Operating System: Android Nougat
Primary Camera: 24 MP + 5 MP + 8 MP
Secondary Camera: 24 MP
Battery life: 3300 mAH
Cost: Rs 22,990/-
Xiaomi POCO F1
Looking for value for money mobile then choose the first ever POCO F1 launched by Xiaomi. It has multiple variants storage with as huge as the 6 GB RAM and 128 GB ROM with a 4000 mAH battery backup and a full HD display it is the best phones under 25,000.
Specification
RAM: 6 GB
ROM: 128 GB
Display size: 6.2 inches.
Processor: 2.8 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 12 MP + 5 MP
Secondary Camera: 20 MP
Battery life: 4,000 mAH
Cost: Rs 23,999/-
Honor Play
The honor is powered by the kirin 970 which includes the companies GPU turbo, Gamers this is, for you it is the best phones under 25,000. With a very slim and compact display and upfront sensor system, it is the best phones in India for the gamers.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.3 inches.
Processor: 2.36 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 2 MP
Secondary Camera: 16 MP
Battery life: 3750 mAH
Cost: Rs 23,999/-
Oppo F9 Pro
Looking for a Ravishing smartphone then go for the Oppo F9 Pro on the best phones under 25000. The performance is supported by the MediaTek Helio P60 which offers all AI-based features such as Face Unlock, portrait mode in camera. With a VOOC charging, capacity gives the best battery backup.
Specification
RAM: 6 GB
ROM: 64 GB
Display size: 6.3 inches.
Processor: 2.0 GHz, octa-core
Operating System: Android Oreo
Primary Camera: 16 MP + 2 MP
Secondary Camera: 25 MP
Battery life: 3500 mAH
Cost: Rs 21,990/-
CONCLUSION
These mobiles are some of the top and best phones in India under different price. The price includes best phones under 5000, best phones under 7000, best phones under 10000, best phones under 15000, best phones under 20000 and best phones under 25000.
This is our review and encounter on the type and number of mobiles available these days. If you have any query regarding any of the mobile, please comment below.
People usually think the marketing professionals can’t work naturally are very mechanical. This is not the case because marketers also get connected to people and deliver the results basing on it. Connecting with the audience and the clients is the primary job of marketers. The first step that every marketer takes is to make or design an empathy map. This empathy map is a crucial thing for digital marketers because empathy map is something that makes the clients know that businesses are connected.
Empathy Map is something that articulates all the information about the client or the person’s needs collectively. It categorizes the person’s requirement so that it helps in driving the desired results. This article is like a step by step guide what exactly Empathy diagram or Empathy map is and used.
Empathy Map shows but doesn’t sell
Below you can see the basic structure of empathy map.
But for a marketer, it is imperative to know that facts and figures are a significant part of the marketing but should never forget how these facts and demographics are coming and who is behind it. All the events and surveys are the most important and valuable market search that can be imagined as the outcomes here are genuine and real.
Whenever we talk to a client and know about their requirements at the same time, we should always keep in mind the needs of the audience or the customers. It always motivates you to get the same emotion and express every single detail in your advertising work. Empathy mapping should be there for every work it is like a foundation or bedrock for any advertising.
Empathy mapping in Digital Marketing
There is always arguments and counter-arguments while coming to empathy mapping because social media sites use this empathy mapping more often in their work. Social media immediately connect to people or the users, this is why the argument comes up.
People use to think it is ages old method, on the other hand, it is not instead it is most important. In one line we can say “Empathy is not reducing it just became digital.”
Usually, reaching out to people becomes very important. The only way through which you can reach the millennials is through social media. A huge amount of people that is more than 70% people rely more on social media mostly on YouTube and videos in it. While almost half of the millennials in the online platform for different issues and goals to solve and achieve.
The surveys say that:
40% of the Millennials in the modern and divisive world started looking the world around them as the new light after getting insipired from social media and mainly YouTube Videos.
This what the marketers have to do to gain the trust of the people by acquiring the confidence of the users. The millennials always empathize with every single click, video, share, and comment. Here the principal task of the marketer is to capture the intensity of the people and present them something that pleases them.
What are Do’s and Don’ts in Empathy Mapping?
While you are working on an Empathy mapping always remember these below do’s and don’ts:
DO’s
Still understand what your user needs, and try to fulfill it one way or the other. Make them feel that you are concerned and that’s why this is the result.
Teach the audience, make them realize that they should use a specified product.
Inspire the audience, or show them that you got inspired and inspiring others too.
Connect to the users emotionally. Use all the emotional tactics such as Nostalgia, Group hooking, Relationships, anger, fear, love, happiness, and triumph.
In the end, do have a goal and try to achieve it.
DON’Ts
Never let your ads speak as if it is addressing a gathering.
Don’t make a mistake of using the standard call to action. Always let the crowd or the users decide it and make conclusion according to it. While the most important thing is to allow the product to speak on behave of itself.
As a people say ” actions speak more than words” so let your product and the advertising speak more than you do.
Never focus on the competitors’ shortcomings instead focus on the positive aspects of your brand.
Set, one goal and achieve, but if you simultaneously set up more than one goal, it will for sure ruin the whole work.
Marketing these days is not just the advertisements, it has become much more than that, Advertisements have to reach the internet and maintain the standards of the users here also. However, these days marketing of a product provides much more value even before the product is being launched.
How can we build Empathy Mapping?
Empathy Map is very important for any Digital marketing agency, in similar while building an Empathy Map people usually, get confused regarding how to construct an Empathy Map and what should be included and so on. Below we mention everything that will solve your problem.
Explain your Goals
Which user map you are going to sketch?
First, you have decided will you map for a single user or persona. While starting always remember the empathy map should be of 1:1 mapping which means one user per empathy map. Only it says there is more than one user than the empathy map for each one would be different.
Describe your purpose for empathy mapping.
This directly means describe your goal. If you have a team of marketers, then align everyone on each user and make sure everyone is present in the empathy mapping planning. Even set a clear scope and transcript with a deadline and the targets to achieve.
Discuss with the team
Your goal should indicate the medium you use to fulfill the aspect of empathy mapping. It is always better to interact with everyone in your group and gather all the pieces of information everyone has, or everyone gathered. The empathy mapping and the discussion alone makes the system creative which will work for you.
Collect information
Gather all the information that will be used effectively to fuel up your empathy map. As empathy map is a very qualitative method so you should always pay attention to all the quality requirements such as Case studies, interviews, User discussion, field works, surveys, and facts.
Know everyone’s perspective on each block
Once you and your team have all the search inputs, it is the right time to proceed to Empathy mapping. If you have a whole group of more than two people, then it is better to have a big board and let everyone write down according to them what is essential. And make sure everyone fill in the four quadrants with the data that is efficient for the work.
Combine all the efficient data
After each member of your team write their version of the empathy map. Then pick the most efficient data and combine everything that is relevant and bring out the desired plan. While in this process it may be difficult for you to chose, but it is always advised to differentiate by the names and then at the end make it as a single component.
In between this clustering, you may face a lot of confusion and discussion on why to chose this, not that. It is always better to discuss as it will give a perfect reason to include one and exclude the other. In the discussion may be new ideas can strike.
Polish the whole plan
If you still feel that something is missing and need to adapt it to get more results, it is always advised to have a new quadrant to add extra things in it. Or you can even exceed the specificity of the existing quadrant. Depending upon your target plan accordingly and polish it whenever it is required.
Make sure that you add the user in the middle of the map with some of the withstanding questions, the date, and version. And always remember to get back to empathy mapping whenever you get new User-inspired information.
CONCLUSION
The empathy maps help to build empathy in the users basing on the real data and combining the mapping methods. While corporate companies teach to give more importance to the brands and keep them in mind and later align the customer’s needs.
But, according to me, the marketing goal must be to break down all the barriers and reach the audience in the most diverse and impossible way that is possible. Empathy is just a grammatical and English term in the marketing field. If people start empathizing with one another, then they can combine to deliver the main message and shared a set of strength.
If you and your marketing team is facing any difficulties while making an empathy map, then do contact us at any time.
