We all are aware of the First Purchase we made if we compare the first purchase and now then you see a lot of changes. The perpetual advancement in the technology and changing phase in the Politics made e-commerce an analysis aspect for the customer as well as the seller. E-commerce came immediately and omnipresent. It can be shopped anywhere and everywhere. We can say that our digital shelves have become longer and larger, welcoming more e-commerce strategies for holidays.
What is E-commerce Strategies?
E-commerce Strategies is a buzzword, mostly the wholesale or the retail business that is traditional have faced this and depending on e-commerce. To many people, it is a simple process of establishing the offline business into the online platform.
Engaging people into your fancy Websites and creatively build e-commerce pages, that will allow the business person to sell all over the internet.
If we follow the recent Global Shopper Story that takes into account the opinion of 10,000 shoppers there are many key points found:
Omnishoppers are very crucial for the market that includes
Showrooming: here you see in the store and then buy from the online retailer
Webrooming: here usually, people searching the online and buy in the showroom.
Click and collect: people here buy online and go to the showroom to pick it up
Scan and Scram: Check the product in-store but buy it online from another retailer
Click and Ship: You check the product in the store but buy it on your mobile phone for your personal convenience
In today’s busy life both digital and retail world’s play a very vital role, while the omnishoppers may like to shop online in most of the time, but people also like to shop offline only when they have enough time. It is usually, about the experience and the discovery they can in the offline stores.
There is no less competition for the online sellers, because if we check the records then it is estimated that, 24 million e-commerce websites are there in the whole world. It seems like yesterday when the concept of e-commerce strategies blossomed in the business people’s mind.
As there are 24 million e-commerce website, out of which 650,000 stores are generating more than $1000 sales annually.
What is the current state of e-commerce?
The e-commerce state has shown an incredible growth curve if we check the last few years, the CAGR is even expected to grow to 11.1% from 2018 to 2025. One of the most popular activities in the whole worldwide includes Online Shopping. While the popularity may vary from region to region.
You can clearly see, the tremendous growth in the e-commerce marketing strategy that intensifies the competition in the business. If the competition intensifies this means that people are going to get more options to chose. It gives customers a chance to chose from even the niche categories and this can involve even both high and low level of purchase.
Increasing competition in e-commerce has led Brands attention predominantly towards user acquisition. Usually, innovative user acquisition strategies attract a number of people, however, this also requires a lot of sizeable investment. You may think, that once a customer comes up the battle is won. However, it is not, it involves post-acquisition work that has a different insight.
Once a customer comes on board, there is a high chance to drop off. Normally 70 percent of people drop off after a week and 96 percent of the users churn within 90 days.
We can surely say that if user acquisition is not coupled with successful user engagement and a perfect strategy, then there will be no results.
How can e-commerce attract new customers?
Nowadays, attracting customers is a huge task, and every e-commerce strategies involve these steps as every e-commerce business requires it. The first step to this is the having E-commerce automation checklist. Follow the below steps to have the best E-commerce strategies experience to your customers.
Trigger: For the beginning of the workflow, select a trigger, like Order Creation
condition: To keep the workflow going, set a condition, like Spend $500
action: Set an action that needs to be taken place, like Tag the Customer
This includes a few checklists that the marketers should consider for automating the e-commerce store.
Increase the customer worth
It includes having a marketing strategy in communication with your targeted customer. Reward the customer if they make more sales, gives discounts occasionally, set geo-specific promotions.
The first segment the audience according to their interest, and include personalized marketing communication. Segment the customer with the items they buy or add in the cart.
Send small handwritten notes who spend the most time on your website
Send a customized email, based on purchase history or when the items are in the cart are abandoned.
For every individual customer calculate the average spend on order.
Try to set threshold time, the time more than the average time they spend on the website. Offer the customers some gifts to add products to the cart and achieve the targeted time.
Target the incentive to drive conversions
Occasional offers to the customers, mainly target the customer birthdays
source: milled
Send the customized Birthday mails, earn the customer loyalty that helps to make the customer stay with you longer.
Geo-specific gift, filter the customer by region, place, and interest.
Decrease the cost of customer Acquisition
If you do e-commerce automation you will see a decrease in advertising spends, and reduce the customer churn, that will gradually increase the ROI of the campaigns
Keep a check on the campaigns, and pause those which are not giving any results, order more inventory before you run out of it, pause the campaigns until you are restocked.
Always keep in contact with your team, regarding every issue through channels such as Slack, Milanote, Trello, to avoid any miscommunication.
Deducing customer churning
Have criteria to pull out the customer, like time each customer spends, and the time is taken since the last session, last login, last purchase.
When a customer doesn’t show any action for some days, then start a win-back campaign for them.
Increase Conversions
You can boost your Conversions rates using this e-commerce strategies automation, make your site customized for your viewers, improve the search functionality of your website, add push notification to increase multiple purchases.
Increasing searching and merchandise the store
Give your customers a continuous merchandise shopping experience and make the shopping process easy and smooth
Show the options which are of the same color, fit, brand to continue the continuous product discovery
Add all those SKUs that have a similar description in the appropriate collection.
Add the collections tags in your site search solution, as it will be easy for the customers to filter
Push Notifications to increase the purchase
Browser push notifications are the best if you want to increase the customer’s flow and encourage them to buy.
Segment the customers according to their choices and purchase history.
Target those, customer who is always looking for new products.
Easy Payment options
Check the currency your customer prefers and tailor it accordingly for them.
Segment the customers according to their currency preference, based on their last purchase
Add promotions while they checkout, and while coming to currency add currency based on the countries.
What is Customer Experience?
It is a long journey that we are experiencing, and no journey is the same. Some people like to shop online, while others like to take advice from their family, friends, peers and then act. It is like a big puzzle that has different channels, that has both online and offline shops. However, it is up to the brands how they will create the best brand experience that is frictionless, customized and provide the customer best experience as possible.
New channels keep on adding so that the older ones could be replaced and give a better experience to the people. The higher the consumers are more the interaction is, and more the competition for the brands. Ideal customer experience should contain:
Customization
Quality Content
Omnichannel Experience
Streamlines checkout
Post-purchase experience
source: fico
How can e-commerce strategies build a strong Customer Relationship?
According to some Consumer Survey’s, 48% of the consumers left the site and made a purchase in the competitor’s site just because consumers experience a poorly customized site.
The key for a personalized experience is segmentation, it helps to create distinct journeys for the customers based on their shopping behavior. Whether the customer is a visiting the site for the first time or is a frequent buyer, there are few data points upon which a person and choices can be assessed. All these things will help create a custom persona for the customer.
66.7% of the top brands have a visually attractive homepage.
Suppose you have 3 categories of people coming to your site,
Let’s say the first category of customer to be “Type- A”, in this category, people are usually very busy and want to find the items quickly.
Then, the second category of customer to be “Type- B”, in this type, people are limited to a budget and use the navigation to find the right product that fits their budget.
The third and last category of customer, as “Type- C”, in this type, people are completely new and require a lot of information and content that will make them stick.
For Type-A category, you can add the “Add to Cart” button to all the products in the product listing page. Then for the second category “Type-B” have streamlined navigation and include more categories to the homepage. For the third category “Type- C” adding the user-generated content on the website, including all the how-to tutorials on the homepage.
You can for sure gain a good result, the conversion rate will increase to 10% and the revenue per visitor will increase to 14%
Strategy 1- Increase Loyalty by Personalized Promotions
The surveys say that 77% of consumers love discounts and encourage them to shop more. 48% of the people that discounts make them buy much faster and can take decision quicker.
source: pinterest
Do’s and Don’ts of Customer Experience
Write Bewitching Content
Do’s: Always have a variety of content, such as video, blogs, user-generated content, images, and infographics to make the people understand in details about your brand and the products that you are selling. There are a lot of infographic tools such as Visme are available which provide the best templates and tools to design amazing infographics.
Don’t: Remove all the irrelevant content, because it is one of the biggest reason, where 41% of the consumer’s back out from your website.
Engage using emails
Do’s: Post-purchasing sends the delivery updates and useful information related to the Purchase.
Don’t: Never, attack the customer with a lot of promotional emails, before they buy their first product.
Have promotions
Do’s: Place your promotions on the major locations on the homepage.
Don’ts: Avoid having inconsistent, promotions over social media sites, marketing page, and e-commerce sites.
Add “Finder” to find the store
Do’s: Include the detailed information such as the store hours, exact location, contact number, directions to store, in house services on the Store finder page.
Don’t: never add the Store Finder in the footer
Make returns easy
Do’s: Always have the return option in the product details page, so that it gives confidence that after buying a product, it turned out to be bad or wrong, they can return it anytime.
Don’t: Never add the return policy in the footer of the page.
Path Navigation to purchase
Do’s: The Purchasing path should be clear and easy for the customers to use, this encourages them to come back and buy again.
Don’t: Never launch a new website without proper A/B testing of various designs.
Strategy 2- User Generated Content (UGC)
Engage your customer with high-quality images, videos and Infographics, in addition to this have engaging content. It is the best way to nurture and educate customers.
Usually, there are two types of content that help in brand leveraging: User Generated Content and Branded Content.
User Generated content are usually customer reviews, photos, videos, that allows the brands to share genuine and authentic content from the customers after they use the product.
Branded Content normally keeps the brands on the top when the brand is going through the down cycle, it tells about the lifestyle and story of the brand.
Not just the content, we can say an image speaks a thousand words than the content. If you have checked minutely then you must have noticed that the fashion-related people who are selling their products online, use a lot of images, in different angles, with some closeup image that showcases the type of stitches, color, type of fabric. The video included provides how to use the items, and how it is made.
21.4% of the consumers say that an appealing e-commerce strategies experience motivates them to come back again and again. While 85% of the customers said that Visual UGC that include images and videos are more influential than the branded content. As 95% of people believe in other consumers and their reviews who have already used it.
Leveraging a mixture of high-quality content that has images, videos, and user-generated on the homepage will let the people know about your brand and its products.
Strategy 3- Have the Right offer at the right time
These days people have stopped differentiating between online and offline shopping. The only thing that matters is the customer experience.
To avoid the channel conflicts, co-ordinate with all channels so that it doesn’t impact your physical location, be it with your retailers, or a seller or the brand stores those who are trying to sell at full price. In other words, you can say don’t cut down the brand store, by having a lesser price in the online store.
Check how the customer buys, track down his journey and identify at which point he is getting inspired. By using that inspiration deliver the same inspiration through the consumer-preferred channel.
source: milled
According to one latest report, 74% of the people said they are more likely to make a purchase online if they can have easy returns and exchange in store.
Below you can find an optimal checklist if implemented will give customers the best experience:
High-Quality Product Images
A product description that is informative
Informative Videos
How to do- videos, tips
Add to cart button
Return Policies
Clear Pricing and Promotions
Customer Reviews
Complementary or recommended products, while buying products
Provide an easy return option, never forget to include return instruction in the order. On the e-commerce site of the brand, mention clearly all the return policies. This will remove the need of the call to action or any further customer support.
Strategy 4- Provide a smooth checkout experience
How many times have you seen that people come to your site, and add items in carts and leave abruptly? I guess too many. This clearly states that your website lacks in providing flexible payment options.
75% of customers complain about the lack of flexible payment options. Usually, brands fall as a victim investing heavily on the website videos and images, but lack in providing a smooth functionality or checkout process.
When you are planning to have an e-commerce site, both website outlook and functionality are very important. Always keep in mind, once the consumer adds an item in the cart, then have a clear checkout button both above and below the order summary. It encourages people to complete the action and also makes it easy to have the next process.
Source: Behance
Using Chatbots for conversation is also a good alternative, as using these will make the consumers feel someone is there listening. However, only 25% of the brands are only this Chats and Chatbot service on the checkout page.
Connecting the chat functionality to your website, most importantly to the Checkout Page, it provides the consumers an easy way to get clear their last-minute queries, before abandoning the cart page.
Strategy 5- Most Brands fail past checkout
The first action which most of the brands incorporate immediately after completing the check out process is sending the automated confirmation emails. Consumers read the confirmation emails, with outmost attention than that of the normal emails. It is a kind of habitual, as the email serves as a proof or a receipt.
On average, the consumers spend 4 seconds looking at a banner ad, then 7 seconds looking at a display ad, 14 seconds watching a commercial ad. While major time people spend watching unpacking their box which is estimated to be 45 seconds, in which people spend 22 seconds just removing the product from the box.
Strategy 6- Unboxing
If we follow the analysis of top e-commerce strategies of any website, then it has been seen that people get excited about the order delivery, unboxing experience, returning the item, and receiving refunds.
People are these days are too much interested in unboxing and check a lot of unboxing videos before they go to buy something. Before an item is bought, people go to the video and check the unboxing videos. So a well-designed unboxing video from the brand will increase the best unboxing experience creating an impact.
Make the packaging attractive, so that people get excited while opening it. The excitement in people will increase, and the engagement will increase to 64%, and the chances of more positive customers increases.
Always keep in mind, the size of the product you are sending, people usually complain that small products get big packaging. Due, to this one-fourth of the customers, think that the retailer is careless.
Usually, people think that packaging showcase, how much interested and careful the retailer is about the product he is selling. If it is good, then people use the product for their unboxing video experience.
Never do extensive packing, this frustrates the user. normally people want to reuse the packaging for future use. 95% of the people like to reuse the packaging if packing is good people tend to come back more.
How E-commerce Holiday Marketing Boost your sales?
Optimize your e-commerce website, at least 7 days before the D day. Start sending promotional emails, messages for the holiday. Have the influencers to promote it in social media channels. Holidays are the best time to
Get the top ranking
Increase your CTR
Improve your position in Search Engine Page Ranking
Reset your whole Website and every detail page, with a holiday mood, that attracts consumers to buy from you. It is good to run some tests on the schema that will apply to the on-page SEO with good traffic.
As the holiday becomes a ritual for shopping, increasing sales during these times become important and bring a lot of loyal customers also. Take advantage of the holiday and attract new consumers, boost sales and increase brand visibility.
If you avoid having a holiday marketing campaign, then for sure you will be overshadowed by your competitors, who will, of course, promote during holidays. Gradually, you will vanish in the huge crowd.
The major, upcoming holidays this year, if targeted then it will help you in increasing your sales:
31st October 2019- Halloween
11th November 2019- Veteran’s day
11th November 2019- Remembrance Day
28th November 2019- Thanksgiving Day
29th November 2019- Black Friday Day
2nd December 2019- Cyber Monday
24th and 25th December 2019- Christmas Eve and Christmas Day
26th December 2019- Boxing day
31st December 2019- New Year’s Eve
Below you can read in details about some useful e-commerce holiday strategies that will help increase your sales.
Facebook Messenger Marketing
Up your holiday marketing strategy with Facebook messenger marketing. It’s currently one of the untapped channels that are truly a gem.
You can think of Messenger marketing as similar to email marketing.
But Messenger marketing’s engagement rate is 80% within the first hours, there are a lot of tools like Mobile Monkey, is available which will make your work easy.
The real benefits you can get from messenger marketing comes when you use Messenger chatbots, that allows you to send messages to your Facebook page fans.
Other than that, you can also:
Build a contact list
Nurture leads
Send drip campaigns
Segment your audience
Schedule appointments
Transition to a live operator on demand
Remarket to contacts
Perform e-commerce transactions
To create messenger chatbots, you’d need to build using an easy-to-use chatbot builder like MobileMonkey
Holidize your website
Converting your whole website to holiday mode triggers people’s holiday emotion that essential for that point of time. This makes visitors stay longer and spend more time with shopping enthusiasm.
It should be memorable, not just an ad in the product detail section or special offer sections. Bring the emotional context to your website and to the elements present in it like the header, footer, CTAs, and even in the payment page.
Discounts and Sales
People expect a lot of discounts and sales on every product they are going to buy. Make sure that it is the first thing you have on your website. As you can see Black Friday is just a few days away, it is best to start promoting for the black Friday eCommerce sales.
Showcase the shoppers what they really require, as soon as they log in to your e-commerce site. This keeps them engaged and stops them from going to a competitors site.
Email Campaigns
As Black Friday is on the door, start doing Black Friday Campaigning. Promote your brand, call out for your loyal customers, increase the customer experience by providing the best customer service.
Have emails for the early birds, encourage people to buy, provide amazing discounts for the limited time.
Send some exclusive discount codes, to avail the coupon.
Provide a discount code, after a purchase is made, so that people keep on coming.
Final email, send a greeting email for the Holiday.
Social Media Engaging
Use all the Social Media platform, such as Facebook, Instagram, Twitter, Pinterest to promote your Holiday Offers and deals in the social media platform. However, it is important to connect or communicate with the people in social media, because when a person watches it he becomes curious and has questions to ask.
Use the special Holiday Hashtags and encourages the Holiday atmosphere. Ask people to use the hashtags and gift them some giveaways, discount coupons or holiday offer.
Pinterest and Instagram work wonders for visual interactions. People mostly looking in both of there sites for gift inspiration, reviews, new ideas, best place to buy, greeting cards and entertainment.
If you want to keep following with the two channels then follow this:
Instagram Planner: It gives your complete year, holiday list, date and time, including the hashtags that you use.
Usually, in all these implementations and improving the brand visibility somewhere, the Customer Experience Lags behind. While a lot of e-commerce companies have understood the importance of Consumer Experience and are looking for various options in which they can implement to increase the Customer Experience.
This is a complete guide for E-commerce Websites and the strategies that the companies can implement. Including the customer experience that most of the people forget, but is the key to keep your business going.
We hope that you like all these strategies and implement in your e-commerce site to increase the sales as well as the consumer experience.
If you want us to write, more about these different kinds of strategies to improves sales and experience, do write to us.
Facebook hiding likes count on your post after psychological effects on Youngster. Yes! you hear that right, soon the Likes on your post will be hidden, the Like button behaves as a central part of Facebook since it is in the market. Facebook will not hide the Like button, however, it will not showcase or hide the number of likes you got.
According to this, the user would still be able to check how many times a particular post has been liked. Accept for him, no one else could be able to check the number of likes the post got. The company gave confirmed information regarding like hiding stating that Facebook is considering a test that will help remove like counts from the post, but not sure when this will be removed.
Facebook hiding likes mission has already started testing for some of the users. First, it started with Instagram, the photo-sharing app which is being owned by Facebook, started to hide the number of likes, it started with Canadian’s in the month of May then expanded to trial to some other countries in the month of July.
I observed that Facebook has recently begun to prototype this hidden like/reaction count for a few places in the world. The count that feature in the Android app is being reverse engineered and underneath playing with the code.
Source: Twitter (Jane Manchun Wong)
Presently, this feature is still not completely in the social media platform, when it gets into the market the likes or the reactions are hidden from all others, and will be visible to only the creator of the post or page. The same way how it works for Instagram. The list of the people will be still visible to everyone but the number or the count will not be visible.
You may find it interesting, as the number of likes and reactions on the post are hidden, however, the likes and reaction on the comments are not hidden. But, this can be due to the reason that the feature is still in the early stage of development. After some time it is expected to be polished and eventually with time.
Psychological Effect on Social Media Users
Social media platform these days has become like a lifeline to people without which as if people can’t survive. Mostly, for the youngsters, it like the day starts with Social Media and ends at Social media. The number of people using social media sites has just increased and will increase.
According to the Bureau of Labour Statistics, for an average time spent on a lifetime, a person spends 6 years and 8 months being engaged in Social Media.
Source: GlobalWebIndex
When the time is divided on a daily basis, on an average daily time spent on Facebook is 58 minutes. Facebook still tops the list with the most number of people spending the most time on Facebook. In this, 59 percent of the people are between the age of 18-34 years. With 1.4 billion users are active daily on Facebook and daily 300 million photos are being uploaded on Facebook.
All these, things indicate one thing, Social Media has become a part of major portion of life. It can even be said that the photos, videos, posts on Facebook are very important for the users, so the Likes, Comments, Share mean a lot to the user.
On the other way, we can say that this social media addiction is not completely because of you, this also has some involvement of the two chemicals: Dopamine and Oxytocin.
Dopamine
According to the scientist, Dopamine is a pleasure chemical, that actually creates “Want” in our mind. In simple words it makes us seek, desire and search.
Source: Harvard
Dopamine is actually secreted by unpredictability, with small pieces of information and reward cues that create a situation to utilize social media. The Dopamine pull is very strong, that leads to a situation where it will easy for you to resist alcohol than resisting Tweeting or posting.
Oxytocin
This chemical which may otherwise call as “Cuddle Chemical” it is a hormonal spike usually, released when people get intimate or start socializing. It can even be said that it just requires you to stay 10 minutes online to increase your Oxytocin level to 13%.
This symbolical to love brings- lowered stress levels, feeling of love, trust, and loyalty, generosity with the addition of love for Social Media to an individual.
If we compare normal Internet users and Social media users, then social media users have showcased more trust. A person using Facebook is 43% more likely to trust the social media platform than internet users.
These two chemicals make the social media platform “a hard to stop wanting” place.
Effects of Social Media
A lot of studies prove a connection that states that more Social Media presence increased the negative impact on the brain. That includes increased depression, anxiety, loneliness, narcissism, compulsive behavior.
In early, 2012 Rosen, Chever, and Carrier coined a term “iDisorder” a bad relationship between technology or internet usage and psychological health of a human being
Social Media Depression
The studies revealed that the amount of time spent on Social Media site increases the level of depression in an individual. On the other hand, intense Facebook usage will lead to major loneliness.
According to researcher Kalpidou, Facebook users who are having a lot of friends on Facebook are the loneliest ones. Further, the people who spend more time on Facebook have very low self-esteem
Narcissism Personality Disorder
In some special cases, it was found that people with a higher level of narcissism, and a higher number of social activity are less depressed. Whereas, if we excluded this special case, rest all are showcasing the negative impact.
Usually, Narcissism disorder is due to, grandiose sense of importance, fantasies of ultimate power, self-promoting and superficial relationships. This means, suppose a person has uploaded images and desires to get 10,000 and if that person doesn’t achieve to get it, then he gets a Narcissist Personality Disorder.
How to hide likes on Facebook
These days you can find several types of likes on Facebook. Do you know that you can even control your likes on Facebook or keep the likes count private! This means you can decide to showcase or hide your likes. While, it is very easy to keep your thoughts to yourself, you just have to follow the below steps:
For Desktop Version
Log in to your Facebook account
Select your profile image in the top bar of the page
Just under your Cover Pic select the More option.
Then in the drop-down list select Manage Selection option.
You will get a list of options, select Likes in that and check the box present on the left side.
Click on Save option.
Now, the likes in your posts are hidden, so no one will be able to click on it and access it.
For Mobile Version
Open the Facebook app and Log in to Facebook, go to your profile
Below your profile picture, you will find a More option to select it.
Tap on the Activity Log Option
On top, there is a Category option select it.
Select the Likes and Reaction option
Select the post that you want to be unliked, click the arrow button beside it.
Select unlike option
This is a Manual way in which your Facebook hides like count. While you can also use an automatic way or a tool that came up in 2012, known as Facebook Demetricator to hide your like counts.
It is not a new thing in the market, back in 2012 the bias by metric was first introduced by Ben Gross a Professor of University of Illinois who created a tool called to be Facebook Demetricator a Google Chrome Extension that removes the visibility to the Like Counts in your Facebook account.
Conclusion
It might take time to develop, research and experiment on people, these type of experiments have come in a lot of times. But, this is can be one of the beneficial factors for the wellbeing of future and present days, youth who are more conscious about the number and assess themselves based upon it.
If you any related queries, with this topic, do write to us or comment below, we will be glad to answer you!
Social media has emerged as a massive driver of brand awareness and customer engagement, but brand managers are often disappointed with the results and the poor return on investment of their campaigns. Some tips to get the posting strategy and timing right:
Test and Test Again
Even though there are plenty of studies regarding the best times for sharing media content, brand managers will discover that it is next to impossible to find any commonalities. What will work best for you depends on many factors like the industry you are in, the demographics of your target population, their location, and even social he social network?
It is, therefore, vital that you test for the best engagement times by setting up a distributed content calendar and measuring the engagement level at various points in time using analytics tools. Be sure you do this several times over some time so that aberrations do not mislead you.
Extensive research will reveal not only the best days of the week for content posting but also, the peak times when your target audience is most active on the various social channels. Incorporate the results into your content management strategy but make sure that you do not focus on only the best times because then you would be missing out on the other audiences that are also important for conversions.
It is vital to remember that the window of activity on social media can be quite short and the attention of users can wane so getting the content posting frequency right is also essential for getting real Instagram likes.
You should never rush to publish some news because not only it may have something negative that you may not have anticipated or it may end up reducing the impact of some content that you have already planned on posting. Biding your time before sharing anything significant can be wise because nobody knows what additional opportunities are waiting to uncover.
The TMI Factor
While sharing information, the most effective way is to increase engagement, well too much of a good thing can be wrong. Brand managers need to keep in mind that the TMI (Too Much Information) factor can annoy social media users when your brand dominates their news feeds. Too much detailing of what the brand is up to becomes boring to the audience who then tend to tune it out of their minds and end up missing the more important news too.
Set Objectives And Destinations:
Reliably posting great substance is the correct approach, yet you additionally need to assess your general internet-based life system. While sometimes, you may not have a clue for what reason you’re posting, you won’t know whether your posts are fruitful or not. So venture backs a moment and asks you: “What would I like to accomplish via web-based networking media?” Could it be you need to?
Increment brand mindfulness?
Direct people to your site?
Sell an item or administration?
For example, if your goal is to direct people to your site, yet instead you get a great many preferences and no snaps on your post, at that point, it was ineffective.
Best Practice For Posting Content Via Web-Based Networking Media:
Given these three ideas, we should take a gander at how you can augment your web-based life posts. In the first place, there are always a few general proposals, trailed by some stage explicit tips: Tailor your substance to suit each system and request to its group of spectators. It’s awful reordering your LinkedIn post to Instagram.
That won’t work. Indeed, the fitting will take somewhat more, yet recollect you need to post quality substance. Sendible’s Smart Posts highlight gives you a chance to tailor your post to various systems so you can alter the content, include or expel hashtags, notices, and emoticons as required. Connect with your group of spectators.
Posting substance is one portion of a discussion. You should be accessible to participate in the exchange when individuals react to your posts. If you’re utilizing online networking, the board apparatus like Sendible, at that point, uses the further examination.
Produce a quality a substance that is fit to the stage and that you’re open to making. There’s no reason for making low-quality recordings suppose you’re immensely talented at composing or visual computerization. On the other hand, we have a go at broadcasting Facebook Live Videos if you feel that suits your image. Analysis with your substance plan until you find what works best for you and your group of spectators.
Shift your substance to keep things new
Make posts with pictures, GIFs, or recordings.
Pose inquiries to incite discussions.
Offer statements to move.
Use hashtags and refers to for more extensive reach
Minister content from different sources in your industry
Post content on various occasions to perceive what works best for you and your customers. You can even now use booking instruments to post nonstop when you may rest yet your group of spectators is conscious. Make sure to catch up on discussions when you’re back and stay credible.
Track your investigation on Twitter to perceive what’s working – and so forth – with your tweets and your group of spectators. Exploit new online life revealing apparatuses to burrow further. Take your group of spectators off camera. Give them a sample of what it resembles to work at your organization. Or then again, what occurs in the bottle. Breathe life into your image photographs with genuine encounters. Have a go at utilizing Instagram Stories to post crisp substance consistently, as they vanish following 24 hours.
The narratives show up at the highest point of the newsfeed, so you have a unique chance to get your crowd consideration when they open the versatile App. Furthermore, if your substance is first class, you’ll have individuals longing for your day by day update. Break down your presentation. You’ll discover what works for you and your customers through testing and estimating results.
Conclusion
Evolving a content management strategy requires a thorough understanding of the demographics and the psychographics of the target audience. Brands need to post at the times when their audience is most active to increase the engagement rate. Deciding on the subject of the news and the frequency of posting is also significant factors that affect the generation of website traffic from social media.
With deep learning of when the pinnacle times are for your group of spectators, you can expand the effect of all that you compose. Conveying content at the correct time is the mystery sauce that will surrender you a leg over your rivals. What’s more, in the field of web showcasing, little subtleties like speaking with your group of spectators at only the ideal time can have a significant effect.
Through the years, Video e-learning has grown at a rapid rate due to accessibility to the internet and its ability to provide solutions at our fingertips. Many corporate organizations, as well as students, find it extremely easy and convenient to use interactive video e-learning. This is because the explanations provided are easy to follow and understand.
However, like all other traditional modes of teaching, e-learning also has the potential to grow tedious and tiring for most users, including you and me. To combat this issue and increase audience engagement e-learning is now using interactive videos.
In more traditional forms of video, you had to press play and then had the option to pause, rewind, fast-forward, or replay the video. However, with interactive video learning, you can engage with the video contact directly. You could click on individual options, drag content when directed to, or have a 360-degree view of content, among other things. This not only helps to keep users engaged but ensures the active absorption of content.
Interactive videos have now become a standard and robust marketing tool for many big companies. Many websites now have services that help organizations create e-learning lessons using interactive video learning tools.
This article will thus highlight four tricks or ways that interactive video changes e-learning as an experience.
Engagement
The most crucial way in which interactive videos change e-learning is its ability to engage users. Not only does this make the whole experience of learning all the more memorable, but it also brings an element of fun into the process. Users are hence more likely to visit the same website for another lesson or to revisit the first lesson. Emotional engagement is also key to retaining information and therefore ensures that users will fulfill their desired goal more efficiently.
Source: Articulate
Interactive video learning can sometimes also take on different forms, such as animation. Playing around with storytelling and situations becomes more compelling and exaggerated with the help of animation. Animating confident choices in the video can help create better visualization, as opposed to it being presented as simple questions. Thus, it dramatically aids with the learning aspect.
Thus, most interactive e-learning videos are thoughtful, well-designed, and exciting to users, hence making it a perfect tool for you to engage.
Length- Keep it Short and Simple
While interactive videos do have an increased ability to keep audiences engaged, this does not necessarily mean that you should make a long video with a ton of information. You should use interactive videos with a focus on getting complex information across as only and easily as possible. This means focusing on creating the right vital questions that may appear as text on the screen and allowing the user to pick based on the choices provided.
In this way, if an individual seeks to access the site due to a single major area of struggle, he or she can reach the pertinent question easily without going through an extremely long video.
Source: elearning industry
If the topic you do wish to cover is slightly long, there are many ways by which you can use interactive videos in a creative way to tackle the subject. Breaking down the issue would be an effective way to do this. Your introductory video could present a series of questions to the user. Selecting an item will then take the user to that section of the video series, where they can learn more about the topic.
Additionally, combining interactive videos with subtitles, captions, and other guides ensure a more detailed understanding of the subject.
Short videos also help to keep the focus on the presenter of the video without allowing the users to become easily distracted. While the ongoing debate about the human attention span carries on, it is essential to remember that, in today’s world, time is of the utmost importance. Most people wish to engage with e-learning as it is less time consuming and can serve as a useful shortcut.
Websites are also committed to this and AI tools, such as machine learning and chatbots, are a testament to this need to conserve time while delivering services. Thus, time is a crucial component to remember while creating an interactive video, using which it becomes a useful e-learning tool.
Traceability
Previously, the success of a video depended on the number of views it generated. This holds for this type of video as well. However, additionally, there are several online tools by which you can understand the users’ interaction with the video as well. You can trace the choices users make to assess how easily they can navigate through the video or if they are experiencing difficulty understanding it. In this way, you can make the necessary changes to the video to improve its clarity.
Combining interactive videos with instant feedback systems can assist with understanding just how popular the video is. This will help organizations remain informed about the positives and negatives of the video and help them make the necessary changes. Thus, traceability is another way by which interactive videos change e-learning for both the consumer as well as the provider.
Accessibility
As the need to create better avenues to information increases, it has become imperative for websites to design online platforms that are easily accessible and navigable on all platforms. The use of mobile phones to browse online content has become a common phenomenon owing to which websites must now be user-friendly even on mobile phones.
Currently, a website with an excellent user-interface on multiple platforms obtains a better SEO rank than one with a reduced interface.
A recent survey showed that Youtube is one of the most popular sites to browse amongst teenagers. The same study also highlights the importance of smartphones in teenagers’ lives and its use over more traditional forms of browsing, such as PCs. This shows that viewership is already more significant on smartphones.
Source: MetVidPrimary
Furthermore, the ease of accessibility to multiple videos means more distraction and potentially less attention given to the task at hand. Keeping this in mind, it is vital to make interactive video learning accessible on multiple devices, as well as engaging for the directed audience.
It is important to remember that some users may not have experienced an interactive video before, or they may have only experienced it through a more traditional interface. Thus, it is vital to keep the basics of the video intact, such as the pause and play options, and ensure a level of consistency with the video on a more traditional platform. Thus, accessibility to interactive videos changes e-learning by providing the platform with better mobility.
Conclusion
Source: Slideshare
It is no secret that education is one of the key components to reaching a better society, and e-learning platforms have a unique ability to provide quality education to the masses. Hence, it is the job of organizations and educators to try to incorporate advanced technology and innovation into the platform as and when possible.
In this way, interactive video learning can change e-learning by bringing engagement, creativity, traceability, and mobility to the platform and hence allows users to access education as per their convenience and level of understanding.
The world of business has gotten competitive like never before. The average lifespan of a company was over 70 years in the 1950s. However, the introduction of new technologies and a dynamic business environment has bought the lifespan of an average company to less than 20 years.
Source: on-brand Partners
The sustainability and growth of the companies not only depend on acquiring new customers but also on maintaining the existing customers. According to the report, businesses lose a whopping $75 billion due to poor customer service.
A company needs to grow without harming their customer base. The best way to achieve it is by combining marketing automation with CRM.
Marketing automation means automating repetitive marketing activities, such as emails, website update, social media activities, and so on. On the other hand, CRM (customer relationship management) software lets you understand your existing and potential customers by retaining, analyzing, and organizing their data.
There are plenty of options for you when it comes to choosing CRM and marketing automation software. You can either select two vendors for marketing automation and CRM or choose one vendor to get both pieces of software. Some of the widespread marketing automation and CRM software vendors are Infusionsoft, Marketo, HubSpot, Zoho, Salesforce, and so on.
One of the recommended platforms is HubSpot. It offers both marketing automation and CRM tools to its users. The great thing about HubSpot is that you can get started with HubSpot CRM for free. Even the free version will assist your business to grow. Once you grow your business, you can opt for the paid features.
How can I boost my sales by integrating CRM and marketing automation?
Around 53% of the top-performing corporations have CRM system installed (Source). Another study shows that those companies who invest in marketing automation have increased their revenue by 79% and high-quality leads by 76%.
The results that you can get by integrating these tools are impressive. Here are some of the ways CRM and marketing automation can boost your sales, eventually leading to the growth of your company.
Your company can nurture your leads in a better way
You will not automatically convert your prospects by offering one free e-book or a report. There are a lot more works that you need to do to turn your leads into customers. After capturing the information of potential customers, you should guide them through to a sales process. The process of guiding is called lead nurturing.
The process of nurturing your leads is like building a stable relationship with a woman before you can ask your girl for marriage. You must answer all their objections and give them a solid reason to do business with your company before offering them a product/service.
Once you integrate your CRM and marketing automation software, your system will automatically start sending relevant content to your potential customers, according to their buying stage. It will result in significantly increasing your conversion rate as the system will continue to nurture the leads.
It is possible to send highly personalized messages to your customer base if you integrate CRM and marketing automation. Your software will capture critical customer data that your audience is willing to share with you. It is possible to use that data later to send out personalized messages to them via various channels.
A highly personalized message will send out the signal to your customers that you care about their needs. It will make them feel important, and that is what you need to do to convince them to do business with them.
The CRM software can use the data and show you many insights like page views by specific customers, time spent, resource downloaded, forms filled, and so on. These pieces of information will help you know the interests and preferences of your potential and existing customers.
After knowing these things, you can use the data to create more personalized messages for your customers. You can intelligently segment your customers and send out emails and messages that will resonate with them.
You can prioritize your potential customers
Not all leads are equal. Some people have better chances of buying your product/service in comparison to others. The 80/20 principle states that 80% of the effects are the results of 20% actions. In case of your business, you are likely to get more revenue from a small portion of your following. Some people are more likely to spend more money in your business than the rest.
One report revealed that over 50% of the revenue of small and medium-sized businesses come from repeat customers. With the help of CRM software, you can know in advance about your leads and their value. The information in your CRM software can allow the marketing automation tools to assign a value to each prospect.
Source: SuperOffice
The marketing automation software gives a score to the lead based on their online behavior. It will provide us with a hint about the people that are more likely to purchase our product and stay with us for a long time. After finding out the essential prospects, you can shift your focus to them and get more sales.
Shorter buying process
No companies want to wait for a long time to make a sale. However, there are times when they are compelled to wait to make a sale. It might take them a long time to figure out what the customers want before they make an offer to them. By stating “making an offer” I’m talking about making a relevant offer.
The time to make a sale can be challenging mainly when the users expose themselves to tons of information, which creates a lot of skepticism.
Thanks to advanced marketing automation and CRM software, you can drastically shorten that time. It will allow you to get them to buy your product and convert them into a loyal customer much more quickly than in the past.
You can now send out relevant information based on the collected data and answer their objections quickly to make a sale.
Accurately measure your performance
No one can do everything right. One always need to monitor the performance and continually improve the efforts to get better results. However, one needs to know their mistakes before they come up with an improved strategy.
The CRM software will get you the information, but it cannot accurately measure your performance. However, you can do that by integrating marketing automation software. It can dive deep into your marketing data and offer comprehensive statistics on your return. You will know what tactics are working for your company and what actions are incurring losses.
When you have detailed information, you can stop performing specific actions, update your strategy, and allocate more on the marketing campaigns that are producing results. It will ultimately lead you to have a better marketing strategy in place, saving you money, while increasing sales in a process.
Over to You
Many businesses have reaped the benefits by combining marketing automation and CRM. You can achieve similar results by implementing the combination in your business as well. However, it is not enough to connect both tools without any understanding.
Along with the installation of the system, you should also educate yourself and your team about the ways to best utilize the software for getting the maximum benefits from the system. Hopefully, you have gained useful insights from this article. If you want to add some more ideas, do leave your thoughts in the comment.
