For every business that runs on the digital media are worried about the Google Rankings. Which decides the future of the Business whether it will be a hit or whether it will be a flop. Any business running on the internet platform it is important to have a good Google ranking to reach a lot of customers.
Below are some of the important SEO factors for Google Rankings:
URL ACCESSIBILITY
The aim is here to let the Google bots come to this site. Understand that this is the unique content. Which will ultimately help the viewers by giving required and necessary details? That’s not it should make them able to understand all the images, videos that are posted on the website. This also includes all the embed and everything that is related to work. Which should be detected by the Google bots. So, it is always recommended to have a website URL which can be detected easily by the bots. And not only bots but anyone who is searching about it.
This Crucial in SEO because without this no works even start.
PAGE SPEED
The speed of the site is considered as one of the important factors for SEO ranking. Google always gave emphasis on the customer experience. The fast loading pages are more visited by the viewers than the slower loading pages. This is where the page speed becomes an important factor.
The speed of the page should be high in not only desktop but also in mobile phones. Because mobile phones have an important part of people. People are more using the mobile phones than relying on the desktops, laptops and tablets.
Google has already announced the search engine algorithm update based on the speed of the page. And this thing has already come into action from July 2018. Which means if your site is not speeding enough then your Site would be penalized. Here, is the Google testing tool to check the speed of the site.
KEYWORDS
Keywords are very crucial SEO factors which affect the Google Rankings. Here the first step is to discover all the required keywords and phrases that are related to your topic. There are a lot of websites which help you in finding out the keyword related to your topic like UberSuggest, WordStream, MOZ etc.
There will be some problems which your organisations and the people in that are may be trying to solve. By the use of this specific keywords, the problems can be solved. What you have to do is keep a primary keyword. And have some of the Secondary keywords and follow the what the searches are more about. Whereas, the intention behind all these keywords should be the same and should land the viewers to the desired and that single page.
KEYWORDS IN DIFFERENT SECTIONS
Keywords are not meant to be in one section that is in the main content. Below are some areas where the keywords should also be concentrated:
Use the keywords in the title tag. Because the Title meta tag is the strongest from where you can boost your site for the increased number of Google search rankings.
Using the keywords in the meta description. To have a keyword oriented meta description for SEO stuff is very important. It is crucial while the Googlebot search for the required keyword.
Using the keyword in H1 tags. As it is the title of the content it serves as a relevant SEO factor for the search rankings.
MOBILE SEO FACTORS
The top SEO factors involve the Mobile SEO in it and are being considered as an important aspect. People always keen to use those items which will make their work easy and can be found immediately. And if you have a web page and that is mobile friendly then no one can stop it from being successful. People being more relying on the Smartphones it has become an extremely important reason for Google to an emphasis on Mobile SEO. And most of the Google ranking results comes from Mobile searches.
(source:backlinko)
When it comes to Mobile-friendly Google ranking. Here also comes another aspect that is social media. Which has a huge people base! Here also Mobile SEO becomes an important factor. You can check here
Because most of the people use Mobile phones for accessing it. Even according to Google it gives emphasis on Mobile users experience than any other media. Below are some of the SEO ranking tips for the mobile phones.
If you have a very responsive site then it should resize itself according to the device in which it is being used.
Using easily identifiable fonts for easy accessing on the big small.
Web pages that are easy to access and navigate.
The content on the page should be precise and should not be hidden by any AD’s.
These all tips help in minimizing the bounce rate for the particular web page and help it rank higher in the Google search result.
CHECK GOOGLE SERPs
This is an important step because when comes to increasing the site search rankings. It is always advised to do the background research. Perform a query and see what comes back in return to you. And then figure out what Google thinks to be relevant enough?
Always try become the best by filling up all the holes. Where the search is there but no relevant replies to it.
CREATION OF QUALITY CONTENT
One of the most difficult and important tasks is the content. Creating the content because the content is considered as the king of any website and the digital source. Whenever you reach a website and open it that first thing you can see is the content and the website design.
It is important to make the best content to make the top websites. A person who connects well with people and write the contents with utmost care and amplification. And the content should connect with everyone and with every age group.
LINK RELEVANCY
Whenever the content is complete try to give backlinks and internal links it is also known as link building. Backlinks or external links are those links that are the quality links given to the other sites. From which some reference has been taken or who give relevant and related information.
Internal links are those which are then given to the own websites. Or to those blogs that are written in your website and are related to the present topics. Linking is the best way through which you can promote your site in some others and vice-versa.
CLICK THROUGH RATE
CTR or the Click Through Rate is nothing but the ratio between the number of times a search result was being clicked to the number of times to show up to the customers. According to the Google analytics, it is considered as this is the base on which Google more rely on. And because of which the search rankings increase. It is considered as one of the major reason that is responsible for the rankings in the Google.
Increase in the CTR can boost the rank of the site in the Google Analytics. And is an extreme reason that is considered while ranking the web page. For the purpose of listing Google, it expects for the certain CTR. If we take the examples the keywords which are hugely used have 50% of the CTR whereas the not so much used keywords have 33% of the CTR score. You can check it by using the Google Search Console.
Here, you have to enter the URL of the webpage you want to see the CTR for and then proceed accordingly. After which you can get the related Clicks in the following way.
DOMAIN FACTORS
The domain factors are also not so much reliable enough. Because even it can also affect the ranking of a website in the Google SEO rankings factors. Below are some of the domain related issues:
Domain registered should be trustworthy because Google considers it for a whole year.
History of the Domain. As you may not be the first person who has used the domain. And if in the past the domain has been penalized it can affect the Google rankings.
Domain Age also will play major role in SEO. You can check domain age.
SNIPPETS AND SCHEMA MARKUPS
It is not necessary for all the cases. In some case where there is a use of Google News or in that case where you use the images and videos. Or, in that case where you have to use the Featured Snippet and Featured snippet visuals. With the credits and even want to add the visuals of the travel trips you have been to this all is done by the Schema Snippet. Some examples of the Schema are listed below:
All the pages that are in your site are being indexed by the help of the sitemap. It is the most reliable and simplest way to tell Google that what your website has? What you work upon? And how you work? It includes all the details even the minute while Google sends its bots. This is another important SEO factor to increase Google Rankings. Always give a user-friendly mostly mobile-friendly site architecture. Below some of the ways to tackle it:
Using multiple menus on the web page. Never ever stuff a lot of things in one menu. Always try to keep it clean and easy to understand. Divide it into different parts and subsections by keeping it more specific.
For different categories using the drop down, menus are the best option.
Using categories and subcategories are the best option.
Keep the Site search option on the site where most of the people can easily see it.
HTTPS SITES
Switching to https is not that much necessary because having the http will not harm the site in any of the ways. In the year 2014 Google announced that https will be considered as the ranking signal. This is the point where a lot of attention is required. So, it is better recommended to change to https than being in HTTP.
Later, Google started taking the flag all those web pages which used to take the passwords and the credit card details in a not so secure way in the URL bar. After which in the year 2018 Google announced that all the https sites are valid rest all will not be considered. That is when Chrome 68 was introduced and it marked all the http sites as the “invalid” or “not secure” websites. If it is not done in a right way it can bring up a lot of issues with it.
If you already have an https and want to run an audit and check the web page if it has any issues or not. This Google website auditor can be used for it. Here you can log in and use it for the auditing purpose.
Follow Latest Google Algorithm Changes
You can check the status of algorithm by following this link
Before discussing Affiliate Marketing Trends, let’s understand affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is a marketing program that is based on the company’s performance in a marketplace – the ways and means to generate Affiliate leads. Usually, the results are delivered to the merchants or advertisers. The external partners are the partners who get rewards or commission. A valid sale or a type of lead which is completed, a user who is availing a free trial or even a subscriber of the newsletter could be a few examples of the results that the merchants seek. Learn More about Affiliate Leads. What are the ways to earn money by using affiliate marketing!
Affiliate Marketing Trends
INCREASING AFFILIATE MARKETING
Earlier, people were skeptical about affiliate marketing and considered it to be fake. Now, the trend has changed. It has actually become one of the widely used marketing tactics. It provides hundreds or thousands of traffic, even in scenarios with less access to traffic or authority, even for small-scale business that have a higher credibility and higher influence. Hence, it is always suggested that you focus on the key influencers of the industry your business starts with, and expand the business by hitting the target.
FOCUS MORE ON NATIVITY
Following the old style of advertising, the AD banners portray the same look, style and voice. The platform on which they are being posted have eventually gotten out of site and are now in the brink of extinction. On the contrary, the social media advertising has become highly viable, leveraging the possibility of reaching out to people. As social media is widely used, the internet platform has strengthened its presence in the market, and is a potential threat to the presence made by normal advertisements.
53% of the customers view native ads, rather than the normal ads. 75% of the ad revenues are generated by these people who focus more on the native ads.
ADVERTISING BEYOND THE BANNERS
Affiliate marketing includes all possible ADs such as video, voice, display and ads using other technologies. Statistics prove that 82% of the traffic can be generated through video ads. This is envisaged to increase by 15% each passing year. Voice based ads have become very popular. The publisher should always keep an eye on where the advertisement leads to, and the number of leads it can draw to the website? This is considered one of the finest digital marketing strategies.
The aim should be to keep the name of your company in the top notch when it comes to advertisements. Coming out with catchy ads is thus highly important.
Not only display ads, but also the visibility in other ad channels, from where you can draw huge traffic and convert these leads to potential customers.
INCREASING THE TRANSPARENCY IN WORK
There are a lot of big and high-profile brands and companies which are being examined for not disclosing the advertisements they are doing by the paid process. This mainly involves the new GDPR regulation, that has started. This Increases the focus on the FTC which will lead to more transparency and compliance. Affiliate Marketing also enhances business standards.
BEING CUSTOMER-CENTRIC
With a 50% growth in people buying and using mobile phones, the statistics have gone up.
The main aim of affiliate marketing is to connect the mobile and people using it and transforming them from mere leads to loyal customers. Who else can understand the pulse of customers better than the Advertisers? All that needs to be done is to engage the customers and align them according to their needs – this would avoid the toil that goes in re-targeting them.
Smart way of marketing is the other name of affiliate marketing. Hence, it has acquired a very significant place in the 2018 marketing world – Grabbing customers just by using and analysing the new technologies that are available, and using this as a magic wand.
IMPROVING REPORTING
Having the best measuring devices to measure and the best technologies to analyse lead to better reporting. Gaining access to real-time data is the need of the hour for the publishers.
Most of the affiliate marketing brands lack transparency- one of the important factors of affiliate marketing, which spreads the type of business you are doing and the opportunities being provided To get a 3-dimensional overview of Affiliate marketing, it is better to rely on data that is significant.
USING IMPROVED TECHNOLOGY IN AFFILIATE MARKETING
Assimilating the technology in the older applications and adopting newer technology is better than starting everything anew. Making changes to =the existing technology, thereby customizing the whole system to suit your needs is cost effective.Many companies follow this, for example, RiiP is a mobile advertising company that advertises for McDonald’s, Coca-Cola, BMW etc. It builds on a new technology on the existing model, instead of starting from the scratch.
People normally rely on tried and tested methods and replace it with newer technology.
For More Tips & Strategies for Affiliate Marketing, Visit this site.
If you haven’t been online lately, then you might have missed Facebook’s AR feature for its marketplace. This is a new feature introduced by Facebook to attract the users towards its new marketplace feature. Right now, the feature has been, This shows how serious Mark Zuckerberg is in making his marketplace feature a global one. There are top 5 trends for future social media marketing will rule out in 2019-2020
If you’re not really aware of what an Augmented Reality is, then let me explain it to you. Augmented reality is a digital integration of features that reside inside your device but can be portrayed as if they exist in the real time. The digital equipment and features are featured over your phone, and when you place your camera towards the real world scenario, you can get a glimpse on how it’ll be in the real world scenario. If you still haven’t understood it well, let me give you an example of Pokemon Go, where the technology gives you a feeling that you’re catching a pokemon in the real world.
Future Social Media Marketing Trends
1. Automate your Chatbots and leap into the future of social media marketing
The client bolster is a field that has a significant incredible work rate, particularly in India. Keeping in mind the end goal to adapt up to the high time-based compensation rates, the western nation associations depend upon Indian and other eastern nations for these administrations. The client mind officials are paid low here yet at the same time an instalment is an instalment. So as to keep away from this, chatbots with higher scholarly levels are being fused in this field.
These chatbots are savvy, brisk to answer and they are scarily compassionate. On the off chance that you’ve run over Google’s Duplex, at that point you’ll comprehend what we are discussing. Around 90% of the general population conversing with the bot couldn’t remember it was a bot conversing with them. Thus, there’s a vast degree for AI to assume control over the bots.
So Automate your Chat Messenger will help your business growth.
2. The Biggest social media trend overall is interactive media. So Need to prepare good video related to your products
For some, promoting groups, a lot of their opportunity is given to content advancement. They centre around making blog entries, intelligent recordings, quizzes– these distinctive online encounters to give their intended interest group what they’re searching for at each phase of the voyage.
Be that as it may, once in a while with regards to the advancement stage for those benefits, they come up short on steam. Here are the five case studies for successful interactive content ideas.
3. Create More Original Content with Complete Profiles
Rather than basically sharing substance via web-based networking media, valid on top of things content makers are picking features, photographs and even points in light of social sharing.
More than 50 per cent of individuals find out about breaking news by means of online networking rather than customary news sources, so it attempts into social.
Simply look at BuzzFeed, which cases to have “the most social substance on the planet.” Seventy-five per cent of its perusers searches for content on the site particularly to share. That is the reason it’s critical to compose social-drifting substance, focus on slanting themes, and spotlight on auspicious, applicable news.
4. Get Real Look and Feel Touch with Augmented Reality to take part in the future of social media marketing
Augmented Reality plays a crucial role in future marketing trend.
How Augmented Reality(AR) use for Marketplace?
Facebook & Instagram
Courtesy Facebook
That’s what Facebook has embedded in its marketplace feature. You can experience the devices right in front of you. When you turn the front camera on, you can see yourself wearing those glasses and apparels or caps. Such sophisticated is this feature.
IKEA.
Lacoste.
Tesco.
BIC Kids.
MTV.
New York Times.
Patron Tequila.
Cadbury.
These brands already used the power of Augmented Reality in their Market.
Facebook ads can begin to look and feel a touch with additional sort of Augmented area. Corporate Brands declared nowadays that it’ll begin implementing increased augmented reality ads into the News Feed.
These AR ads area unit within the testing part, and users within the U.S.A. are going to be the sole one’s United Nations agency can see them for currently. The new feature permits users to do on the merchandise that area unit publicized through a method just like that of a Snapchat filter. (Facebook bought the increased reality face filter app MSQRD back in 2016, and it’s been adding additional filters directly on the Facebook and traveller camera options.)
In associate degree example, Facebook showed off the new AR and with a try of archangel Kors glasses, however, it is often applied to all or any styles of e-commerce product. Users are going to be able to move with digital versions of fashion accessories, cosmetics, and furnishings before shopping for them through the app. There’s already many big-name stores on board; Sephora, Wayfair, and Pottery Barn area unit a couple of the companies that area unit ready to start out testing this summer.
Shopping for Instagram Stories will be increasing over the months leading up to the vacations further. Last month, Facebook started permitting brands to position stickers on the associate degree Instagram story to link out and let a user purchase the publicized product. solely a couple of choose brands were able to begin exploitation the stickers then, however, the program can begin rolling out globally nowadays.
Facebook is not the first company to connect shopping and augmented reality. In fact, Snapchat pioneered this type of “selfie-commerce,” first with an AR ad for BMW last year. Then this year, Snapchat connected AR lens ads to shopping, letting people click to a checkout page to buy products on display—called “shoppable AR.”
Not only Facebook and Instagram even Pinterest has come up for the online marketing race. We can even use Pinterest for various branding purpose. It is a kind of Social media platform which is free of cost and allows the users to share, display and showcase other visual elements. You can Pin here anything from cooking tips, to fashion, to fitness etc. everything that you are interested in. It is considered as a very reliable website for all the users. 93% of the purchases are made after taking a look at the product and what Pinterest has to say about it? This is one of the leading growing social media platforms for online marketing.
Apple
Furthermore, online business brands are dashing to offer those iPhone proprietors better approaches to associate, find, and purchase their items with AR innovation.
Recently Apple released AR KIT 2.0 Here is the Demo.
Courtesy Intent GmbH Youtube
5. Influencer Marketing
Influencer promoting can be one intense strategy if done right. To see exactly how great influencer advertising can do to one’s business, influencer promoting gives 11X higher rates of return (ROI) over every single other type of conventional showcasing.
Finding Potential Influencers
Pitch Them
Collaborate to Create Unique Marketing Content
Create Unique Experiences
It’s our conviction that better advertising equivalents to better shopping, which prompts development for your business
If any better ways to increase e-commerce business by using Social Media Marketing. Feel free to Comment us.
The one thing that every other business needs to gauge while making any changes is the Conversion Rate Optimization. This is the one that decides the fate of any business. The CRO is the measure of the number of businesses made to the number of people viewing the product. This is the conversion rate of optimization for any online or offline products.
What is Online Conversion Rate Optimization?
Conversion rate optimization is an analysis of the number of businesses made to the number of customers visiting the website. This gives a clear picture of how efficiently your business is operating and your product is faring at the market. If the conversion rate optimization is below the expected range, you need to understand that there’s a dire need for you to make changes in the way you’ve been doing your business. Read more about the conversion rate optimization.
How can I measure the Conversion Rate Optimization for my Website?
Conversion rate optimization is measured by placing the number of businesses made on the numerator. Then dividing the same by the number of customers or the sessions. This gives you the percentage of the people visiting your website in doing a business with you.
It is the process of conducting an AB or multivariate test to increase the website’s conversion rate. This gives us a chance to assume the customer’s behavior who visits the website. A good CRO task strives to increases your website’s revenue one time after the other, this leads to an overall desirable performance for the whole year.
It optimizes your current website traffic and calls for an appropriate action. This goes a long way in stabilizing the respective businesses. This conversion rate is differently measured for the different kind of businesses if intended to measure effectiveness.
Conversion Rate Optimization for different businesses:
The conversion rate optimization as mentioned above is different for different businesses. Hence, there must be a different way of analyzing the different businesses. Let’s look at a few of them to understand how it is measured for their respective businesses.
For E-Commerce:
E-commerce is one field that has been rapidly growing. With the establishment of multiple e-commerce industries, it has become necessary to understand what attracts a customer. This understanding will help in attracting and generating better revenue. So, how can we calculate and assume what attracts an e-commerce business the most? Nah, it’s not your gut feeling. The gut is something that a businessman should never go with. The gut feeling kills all the possibilities of thinking logically and then, in the end, you’re driven emotionally. Hence, one needs to make sure to avoid the gut feeling as much as possible. This helps them get the desirable results through analyzing the numbers. Hence, let’s get to know how you can calculate the CRO for an e-commerce organization.
For e-commerce, you need to consider the number of sessions the customers visited and made the purchase. If the customer purchases 3 products at once, it’ll still be considered to be a single purchase. This can’t be considered to be 3 different products. Learn how the e-commerce business has been leveraging the emotions for better sales.
Let me explain this to you clearly:
If the customer A visits the site but doesn’t make any purchase, that would be the session 1. If the customer visits the site and makes 2 purchases, then the session would be the second one. The business done would be just one. So now on a whole, the customer has had two sessions and the number of purchases made is one. Even though the products purchased are two.
So now, you need to place the purchase made in the numerator and the sessions in the denominator. This gives us Purchase/Session= ½= 0.5. Hence when taken in percentages, the answer would be multiplied by a 100. Hence the answer is 50%.
For Service-Based Organizations:
For the services based firms, the methodology changes completely. This is quite different from the ones that you usually see. Services need to have a good cumulative calculation on the conversion rate. This gives a brief view on how their services are being appreciated by the users. So let’s see how to calculate the conversion rate for the service based firms.
Service-based organizations have a different way of calculating the conversion rates. One needs to count the number of times a customer visits the site before being converted into a customer. So the method would be to place the services received on the numerator. The number of times a visitor visits the site should be in the denominator. Here, one must not consider the other times a customer visits the page. As it would be for any enquiry or other similar purposes. Although sometimes the customers who intend to gain other services also visit the page. This part is overlooked until another service is obtained by the client. This leads to an inefficiency in this type of calculation.
So, to be precise, it would be calculated as services requested/the number of sessions before taking the service. If the customer comes 3 times before getting the service and gets the service at the 4th time and then revisits the site later for 2 times, then those two times wouldn’t be considered and the conversion rate would be calculated as ¼=0.25. Multiplying with 100 would give us the percentage. Which would be 25%.
How Conversion Rate Optimization percentage be improved?
Let’s look at the few factors that could help in improving the conversion rate.
A Visible and Attractive Call To Action button:
A good visible and attractive call to action button is the source to any business with the client. If you fail to help customer visit your purchase page, then the user would choose to leave. In this generation, where everything is available at the knock on the door, people would hardly take a bad CTA. Every page needs to be aware of the situation as to where the customer would feel like doing the business with them. They need to be navigated to the appropriate section without any difficulty.
An Interactive Web page:
An interactive webpage an interactive webpage is the root to attracting customers to your page. If your page is attractive, then even the clients would find it delightful in doing the business with you. Hence, one needs to be really careful when it comes to designing their webpage. It could make or break your deals with your valued clients or customers.
An interactive webpage also enables a user to sift through the different sections of the page easily. This allows them to go to the place they want to. Hence, keep your page clear and interactive and help your customers accordingly.
Show off your Testimonials:
Testimonials show the kind of an efficient work you industry gives to your customers. The testimonials are the reviews or the feedbacks provided by the ones who have already experienced your services. Testimonials from these peoples help your firm grow and build a reputation that would last longer.
Testimonials are supposed, to be honest, and genuine. It’s easy to figure out if the testimonials are given by the heart or just because of someone’s request. Keep the best testimonials on your page and leave the rest. You are not supposed to flush your whole page with these testimonials either.
Easy to reach Customer Support:
When the customers make purchases, they also have the authority to be supported when needed. You need to make sure that the customer has all their questions answered. They shouldn’t find it difficult in finding the resource.
Make sure you get a chatbot for your own website. This allows to interact with the customers and get the required details for further information.
Keep Testing for the Broken Pages:
Broken pages are always undesirable while you’re sifting through any website. It shows your website’s quality which eventually affects your reputation. Hence, always look out for the broken pages on your website. Make sure even if the website is broken, your customer would be directed to the appropriate pages accordingly. There are a number of tools that could help you in achieving this. Hence, helping you in delivering your customers a good experience.
Create Urgency with your offers and deals:
This is one important thing that the customers of e-commerce come across almost every time. The online pages show that there’s a deal running out, which creates a sense of urgency in the users. This urgency helps in a quick and not-much-thought-after decision of the customer. Finally, the customers end up purchasing the product.
Micro-Commitments:
Allow your visitors to make the micro-commitments even though they don’t really make any purchases. Request them to enjoy your free services and opportunities. Allow them to take advantage of these services at no cost. This way you can gain their trust, bond and also their contact for future purposes.
Respond to Criticism and Appreciation alike:
Criticism and appreciation are common in almost every industry. You can never really predict as to when you can have a negative review coming your way. But when you do, don’t be afraid to answer them. Accept the mistake as your own and request them to allow you to serve better. Here, people would start to gain the trust back. Always make sure to avoid these negative reviews from appearing first.
Try and feature the High-Revenue Products first:
High revenue products are certainly the ones that bring you a great amount of money. So, that’s where your key concentration should be. Place all your high revenue products on the top and let the other be placed a notch below. Selling out all these high revenue products will get your industry in a better position. Although this doesn’t mean that you neglect all those low-profit faring products. Make sure they get the similar opportunity to sell themselves.
Be Specific to the different class of audience:
Don’t generalize every class of audience into one. There are people who have different choices of products and items. Don’t emphasize one particular product. Rather make sure you provide all kinds of products that reach multiple class of audience. This will help the customers choose according to their preferences and budget.
Use Attractive Media:
Attractive images or videos always pull us towards the products more. Didn’t you ever feel like having a burger from McDonald’s after it has been advertised deliciously? That’s the kind of impact media have over us. Hence, use the similar kind of media that attracts the audience the most. This will most probably see a good rise in the customers purchasing the product.
Add Bonuses or Cashback for your products:
Bonuses and cash backs are like free cupcakes. People don’t say no to these. This, in fact, attracts the customers to purchase the products. Remember the Cheetos chips that used to come with these Pokemon gifts? Children used to buy Cheetos for the very same purpose.
Offer a few Free Services every now and then:
Free services act as a token of a bond. If people start using your bonuses, they’ll get to understand the kind of work you’ve been delivering. This also helps in the enhancement of customer’s bond with the seller. This might be a little investment. But trust me, this goes a long way in building the relationship and publicizing your brand name. Hence, never back out from making a few investments on this. Here you can find some useful free services.
Highlight the Product or Service Warranty:
The warranty is a sign of trust for any product. If your product has the warranty that you wanted, then you would be certain to buy it. It’s like an added assurance of using the product for the desired period of time. Hence, always provide warranty as it earns you the much-needed trust. Also, don’t forget to highlight the warranty period on your product page. These are the things that shouldn’t be but can be overlooked once in a while. This happens due to an inappropriate display.
Be Straight to the point and clear:
If you’re selling a product be specific about it. It helps not only the customers in understanding but also the audience searching the product through the Google. If you’re specific enough, Google would display your product right on the top of the search results. This will help the product gain the popularity that gives your industry enough revenue.
Be Precise about the Statistics you mention:
Statistics are something that’s never to be played around with. You need to display accurate and precise statistics for your customers before they make the purchase. If you think the statistics aren’t good enough to be displayed then don’t. But never misguide your customers with the fake ones. Most of the audience is educated enough to figure it out.
Optimize your website for Mobiles:
Mobile phones are the key products in terms of sales in America. About 51% of the Americans use mobiles to make their online purchases. This statistic is apparently going up day by day. This shows the importance of the mobile phone in the world of sales. Mobile optimization was just an option in the past but now, it’s a necessity. Hence, always make sure that your mobile is efficient enough to make the sales with ease. Know how to measure your mobile speed score here.
Use Mobile Heatmaps:
Mobile heatmaps are nothing but the display of where the customers have been touching the most while using your website. This gives you an idea, on what feature does the customer enjoy the most. It also tells you which features the customers are missing out on. With these statistics, you can understand where to work on. So always keep a track of the heatmaps. You can find one of such heatmaps here.
Guest Purchases:
Most of the online stores request the users to login in order to make any purchases. These requests sometimes don’t go right with the users. Especially when it comes to searching for some important products. Also when it comes to a new website, people usually try to see how the user experience is. If even for the new site, you request for a login information, this makes them leave right away.
A Friendly Communication once the deal is made:
This is more of a confirmation mail that plays as a friendly communication as well. Always make sure you send out this mail to your customers after they make their purchase. If you don’t people fall into the dilemma as if the order has been placed or not. This confirmation page allows you to build your relationship with the consumer better. Hence, communication is something you can’t overlook ever.
The points mentioned above are not the only ones, there are other miscellaneous things one need to be aware of in order to make sure the customers request for the services from your end and don’t look elsewhere for the same. So, always try new things if you want to stay in the race. Also, keep checking for the changes on the CRO as it is arguably the KPI for any industry.
Love island is a game show hosted by Caroline Flack in which good-looking young singles come and try out their summer love luck in the show. The winning couple would be winning 50,000 pounds. The whole show revolves around the love interests and how they react to a certain situation. The best part about this show is the moment where people try out their lucks with the other.
How the show has been trending since its inception:
This is the 4th season for the show and this season was able to record the highest growth in the audience than ever. The show is trending everywhere. Especially in the UK and Australia, the response it has been getting is beyond imagination. The best part about this show is the moment where people try out their lucks with the other.
Let’s look at the statistics on how trending this issue has been over the past 3 years in the UK which will tell you why you hear about this show a lot.
Source: Google Trends
You can clearly see here the way the trend has been increasing. In this year, the trend has been more than it ever has been.
Let me give you a few statistics that might just blow your mind:
The reality show has had about 72.2m Facebook impressions
-It’s had around 22m Facebook video views
-A whopping 30m Twitter impressions and 6.5m Twitter video views
-It’s had a 13m Instagram video views
This is quite enough to claim this show to be the biggest one in the history for the 16-29 age group.
How has love island been able to attract such a huge audience?
Love island has its own way of attracting the audience towards it. Although the show is undoubtedly addictive and interesting, but not very interesting TV series has been able to make it through in the long run. What exactly has been Love Island doing to fill this marketing gap that all shows have been having? Well, it’s easy. It’s just the brand engagements and being active on social media. Yes, that’s enough to get this show such a huge attention.
The channel in which the show is being hosted has been making some continuous efforts in order to popularise the show. It has been making sure that it’s responding to a number of tweets or other social media engagements to spread the popularity. It’s always a big deal when a popular channel replies to your tweet. Isn’t it? That’s how the channel has been able to carry the weight of marketing the show.
Which age group is influenced by this the most?
Source: The AdStage Blog
As per the statistics, the show has already has seen a 78% growth in 16-34 age viewers. It’s been said that this show has the highest of an audience in that particular age group. It doesn’t mean that the other age groups don’t enjoy the show. But, the ones in this age group find it more appealing than the others.
Reasons?
Well as you all know this is the age group most of the youngsters imagine about their love lives or relationships too. That’s one reason. The other reason being that the people on the show are of the same age too. They share the same kind of mindset and would relate a lot to them. Though most of the people pretend not to watch the show if you peek down into their history, you’ll know that they’re the ones addicted to it. Well, it’s common for every person to know what’s happening in someone else’s life but no one wants to say it out loud is all.
How it’s paving way for the Influencer Marketers?
Well, it’s no wonder that once these participants come out of the show, they’d realise that they are already a celebrity. Imagine the kind of response they’re going to get. A few of these participants already have more than a million followers. You can check the Instagram of Dani Dyer and see how she’s been able to get 1.8m followers while still in the show. Here’s how you can use social media to promote your own product.
Dani Dyer is one of the participants, while even the rest of the contestants have been getting a great response, still, hers seems to be the most happening account out of all. This is the best way of getting plenty of followers. Let’s see how it might help them in the future.
The best way to leverage your followers is by the Influencer Marketing. Influencer marketing is a way in which the Instagram celebrities tend to promote various products online. As a return from this promotion, they are paid heftily. though they aren’t paid as much as the actual Hollywood celebrities, still they get a great amount for promoting it on the social media.
How have different brands been leveraging this trend?
Missguided:
Missguided is an online retail store concentrating upon the apparels for ladies. This online platform has apparels for the ladies of the ages of 16 to 35 years. This is one store that has been having a great season. Since the start of the show for 2018, Missguided’s revenue has reached new heights. There has been about a 40% hike in the sales while the show is airing live. Well, how do they do this? How’s it even possible just for Missguided to be able to reach such a stage? Let me tell you. Meanwhile, you can also learn how a few websites use your emotions for your sales.
Missguided has been calling in every opportunity by cloning the outfits displayed on the show within a week. Yes, within a week. They have been able to make all the lady’s apparels displayed on the show available for the fans. This lead to a high purchase of the similar or cloned apparels. Here’s how Missguided has been taking this trend as an advantage.
Samsung:
Source: Wikipedia
Samsung is one another brand that has been leveraging their opportunity to make their brand as famous as possible. They’ve been taking every opportunity to make themselves happening too. There’s a part of the show where the participants are supposed to take selfies. While in the process, the camera is turned in such a way that the brand clearly appears on the screen. This is like a great brand promotion from the people while taking selfies on the show.
This trick has probably gone a long way in showing that Samsung has been one of the sponsors of the show as well. That’s how they’re keeping their brand engaged and trending.
Kellogg’s:
Kellogg’s is another brand that has been taking advantage of the show’s trend. The show’s viewership made Kellogg’s to come out and market its own product in its own way. Kellogg’s offered to gift three tickets to the Love Island and the lucky ones are going to win this.
Although not everyone could take advantage of this for all those fans who don’t want to miss an opportunity to appear on this trending show, this might be the best bet they’ve got. They can participate and try their luck out.
Superdrug:
Source: Wikimedia Commons
Superdrug is one more brand that has been gathering people’s attention. Wonder how? Try and notice all those Beauty products set behind these contestants. The brand has apparently been sponsoring the health as well as the beauty products for the contestants.
Using this as their USP, Superdrug has been grabbing a lot of attention even though if it’s not the way they expected it to be all the time. People have also started trolling Superdrug for subtly placing their products behind the contestants. The camera is well placed in such a way that the product looks quite well on the screen. This is an indirect way of marketing. Here’s how Superdrug brand has been taking advantage of the series.
Where can I watch?
If you’d like to catch up too, you can watch this addictive show on ITV2
Bottomline:
It always needs a great deal of foreseeing and good observation of where your brand could take off. All these brands have been able to leverage their way into this trendy show. The opportunities as such shouldn’t be taken for granted if you want your product to be established in the respective market!
