If used properly, Instagram Story can be a powerful weapon in the advertising world, but if not, all your efforts can go down the drain with a single tap. It takes a user less than a second to tap on your story, which means, if you don’t get their attention instantaneously, your story and all the resources you’ve invested in it, will be pointless. Here are a few tips which will help reduce the bounce rate on Instagram stories.
The plus side of Stories is the possibility of getting a whole new audience, boosting your brand awareness, and ultimately improving your business. However, this might not be as easy as it sounds. It’s not like, you can just upload Stories or run Story Ads without any guidelines or, without much effort and expect great results.
Instagram Stories aren’t magical
Even so, Stories can work magic for your business, but only if done right. You can’t overdo it, but you can’t slack on it as well. There is a fine line which you have to delicately balance if you want people to really see your Story and to see it through till the end. Today, let’s see where exactly that line is.
Run Story Ads
The first thing here is to run Story Ads. Even though, you can simply use your business profile to upload Stories, ads are a great way to build a stronger follower base and drastically upgrade your business.
At first, Story Ads were reserved for huge brands like Nike, but have quickly become available to everyone who wants to run them. The reason why Story Ads are gaining such a huge popularity, is that News Feed and other digital channels have become polluted with a lot of clutter – an overdose of information that sometimes makes you miss things, without even realizing. On the other hand, advertisers are exceptionally slow in adopting Story Ads as a method of advertising, which means, more space, and the audience is left for you.
Furthermore, one-third of the most viewed Stories come from businesses and one in five Stories get a direct message from the viewer. If you top that off with a bit of creativity in your ads, you can engage people in new and interesting ways for as long as you can stay creative.
Add a Call-to-action
If you want your viewers to actually do something after watching your ad, you must add a call-to-action. Otherwise, they will be amazed but confused, left there wondering what was the point of it all and what they are expected to do next.
A call-to-action is supposed to direct your followers and it should tell them exactly what they need to do next, which is why it has to be clear and strong. There should be only one call-to-action, so your viewers won’t be confused. It should create a sense of urgency and even a fear of missing out on whatever it is that your business has to offer.
There is nothing more tempting than a limited period offer, an exclusive deal or a one-time opportunity, and by offering any of these in your ads, you can expect viewers to turn out to be visitors, and in many cases, even customers. Of course, you can’t place call-to-action anywhere you want. Even for your Instagram stories, you have to measure your metrics from other Social Media channels, and think about efficient content strategy and coordinate with your digital marketing strategy.
As one of the most powerful tools, you can use this in your Instagram Story Ads. call-to-action is a must if you want your ads to pay off.
Experiment With Video
Before choosing video as your ad format, you have to think about whether or not it is the best format for that particular idea. This is especially difficult to do right because there is not a single rule that dictates when you should use video, when you should use a carousel and when you should use a simple picture. One format is not necessarily better than the other, but for a specific case, a particular format might provide better results. As usual, you will have to test all of these options or read articles about making content mistakes to avoid making beginner’s mistakes.
A video is not necessarily better than pictures, but in some cases, it simply is a better way to go. to go. Videos can be much more creative than a single, still picture and you can engage your audience in better ways than pictures could ever do. You can fully express your creativity and find new ways to interact with viewers, with every single ad.
Videos in your ads are a great way to express your creativity and to show your viewers what your brand is all about. Even so, getting a video to work in your favor can be a tricky task, which is why there are professionals out there, specializing in this kind of work. You should always get a professional help, if you choose to do a video ad. So, before embarking on this endeavor, do your research, find helpful reviews or ranking lists, and simply choose from the listed agencies the one that you think will fit your business the most.
Interact With Your Audience
There is no better way of getting someone’s attention than to make them interact with your ad and what better way to make someone interact with your ad than to ask them for their opinion.
People love to share their opinions and they love to bask in the thought that their opinion matters. Moreover, you can use that to find out what your followers want, what kind of content they would like to see in the future, and even what they think about your brand.
Usually, you can get better information if you let viewers pick between two options than if you simply ask a ‘yes-no’ question. You can always ask them if they going to be interested in the next theme of your stories, and announce to them about these.
Stay In Harmony With Brand’s Aesthetics
Your image is the most recognizable feature of your company, when it comes to your followers. They know your logo, they recognize your style and they can identify your product from afar. This means that they have to recognize your ad as well as connect the story to your brand seamlessly, and all this in a fraction of a second.
Not only does your Story Ad have to fit perfectly in your overall Instagram aesthetics, but it also has to fit in your overall company aesthetics, i.e. your image. For example, you can’t just polish and decorate the hell out of your ad, only because you’ve seen it work elsewhere and if that doesn’t look like you. Simply put, you have to adjust your ad to what your viewers are expecting to see from you. You can do that just by using colors of your brand in your stories, or the same font. For now, there are just a few fonts you can use in Instagram stories, but you can customize images that you want to upload before using Instagram. Use Adobe Illustrator or
Photoshop to polish your stories, and then add some gifs or pools to make them more interactive.
All in all, it’s all about keeping your audience engage by discover the fun and interactive ways to reach out to them. Even though a few are listed above, new ways of utilizing Instagram Story Ads are invented daily, which means that it’s just up to you and your creativity to make things work.
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Do you, want to create an Instagram Story to give a kick start or boost your business? Are you curious to know how Instagram Algorithms work?
Well! Here, you end up with a full guide which will help in every essential aspect for a successful Instagram Story for business. Now, the time has come for people to think about Instagram, and using Instagram stories for the purpose of business.
Instagram Stories are not just random stories developed for fun and adding creative stuff. These stories should be efficiently used for promoting a business brand, engaging people, grabbing their attention towards your brand. It is even helpful in impacting the sales for any e-commerce site.
WHAT IS AN INSTAGRAM STORY?
This is one of the features offered by Instagram, in which people can upload images, videos, gifs etc., that appears as a slideshow. This slideshow disappears 24 hours after the images get posted. You can even say that the Instagram story is a brand new and authentic way of grabbing customer attention. There is no denying that the regular feed is also very good and amazing for creating wonderful and long-lasting or authentic posts.
Stories create a feeling of togetherness and intimacy, the reason why people love Instagram stories. They bring in enormous results while you have some events going on, or some business functions s coming up. Taking a video of your viewers or behind the scenes or about the brand or the event going on is always a great idea. Showing these behind the scenes sneak-peeks always help to connect with your audience. This attaches the feel of importance to them and they feel distinct and enjoy the sense of exclusivity. The audience also get a chance to know who you are as a person, in your personal lives, apart from on-screen and projected images.
Why should we opt for Instagram stories to promote business?
This new feature of Instagram got updated last year in August. In fact, almost all the people using the Instagram, were shocked when they found this feature. How did Instagram efficiently copy it from SnapChat? This was the thought that first popped-up in everyone’s minds. Whereas, people were under the impression that it was just a trick to steal the market value of the SnapChat. Instagram made its presence felt in the market much more than the then prevailing SnapChat.
While looking at the above Statistic, we can sum up that Instagram is not just a copy of SnapChat. In fact, it is a much better version of SnapChat. This transient tool for posting photos, videos and gifs can be effectively used for any business purpose. It maintains the customer and brand relationship , ithout ruining the joy and enjoyment of people.
Instagram stories a wide opportunity that contains the themes and tools which never bore the people. The channels make it interesting both for business segment and the common users. It equally supports both the groups. You can use Instagram in myriad ways, for enjoyment, for its light-hearted content, or for any business purpose viz. branding of the business, e-commerce sales etc.. All this, and more, is being done with with the help of Instagram Stories.
How to use Instagram Story For Business?
You can get a lot of features in the Instagram story. These useful features, help compile your posts, and these enable you to generate the content in a hassle free manner in the editor. Not only, this you can upload the data that is present somewhere else too.
Steps to use Instagram Story:
When you open your profile, click on the camera icon or the ‘+’ symbol present of the profile picture. It can be clearly seen, when seen in the option “Your Story”.
You just have to tap the ‘+’ symbol, it will directly take you to your gallery. From here, you can share photos, videos, gifs – anything you want to share. You only have to choose it from the list of your gallery.
It will even show an option of editing where you can choose different editing features.
Post editing, you can post your story but here also you will get two options, one is public, which means you can showcase it to all the people. The other option is the private mode, which means your story can be shared with only a limited number of people whom you have selected.
This is much different from the profile picture or the pictures that you upload. It doesn’t have the standard Instagram box, where you can post the stories which are vertically shot. But in this, you can store miscellaneous images, videos or photos, but the mandate is it should be having 1080 pixels width and 1920 pixels height.
After this, in March 2018, Instagram updated its version and released in the market. With the new upgrade, one could pinch the mobile screen and resize the photos, videos etc according to one’s choice.
Keeping aside posting of photos and videos, there are a lot many features present in the Instagram.
Extra features of Instagram
Typing Post: The posts that are typing based. While you can also give different backgrounds, that may be colourful or designed per your taste.
Boomerang: These are looping videos which last for 1 second.
Instagram Live: This is the live streaming on Instagram. It is the in-moment real-time streaming. Here, your viewers can comment on your posts instantaneously, when the streaming starts, and you can answer them in the videos. You can, later post the live stream as your story.
Hands-free recording: Without having to hold the record button, you can record the video hands-free.
Super Zoom: From far away ,you can zoom in easily on the focused object. There are various humourous filters which you can use like Paparazzi or Suprise.
Focus: You can find one of the most required filters that is Portrait. Using this, you can take the picture in which the main picture gets focused and the rest of the picture stands blurred out. The subject focuses only on your face and nothing else.
Rewind: This means playing everything in a backward motion.
Tools for Instagram content
Using these all options is very helpful in creating content that is not only catchy, but adds to the fun. There are some tools available on the online platform like Canva which helps in creating these wonderful cards for different social media platforms.
Source: Canva
There are a plethora of ready made templates to choose from. All you have to do is select a template of your choice and edit at your end. After editing, you can post it on Instagram. This serves as an introduction, or call to action or acts as a single slide in the story. All these features make the viewer feel exclusive and special. They look and feel unique.
You can wear your thinking hat and get as creative as you want in the Instagram Stories. You can even experiment a lot of things by using all these creative ideas in the Instagram story and bring life to your Instagram Campaign. Combine all the texts, pictures, videos, boomerang, doodles etc to attract people’s attention.
How do the Instagram Algorithm works?
Instagram had a huge hype during the early years of its release and during the Instagram story upgrading. After this, the hype of Instagram gradually decreased. The exposure, even in the Instagram Field has been decreasing. Statistics now say that only 10% of the people show interest in brand promotion using Instagram stories.
This condition is very frustrating as people are keen on viewing the posts uploaded by their family, friends, loved ones, celebrities etc. This badly impacts on the Business people, as their aim is to reach a lot of people. Just because of the reducing exposure, the business people are getting badly impacted.
As we all know on Instagram, the algorithm basically depends on engagement and we get that from the Likes, Shares, Comments, Direct Message, posting different things like Videos, pictures, Gifs etc. All those ways which help in interacting with the people and engaging the people on your Instagram page.
When the news of the New Instagram Algorithm came up, it said:
Order of the Videos and the photos in the Instagram Profile will depend on your likelihood. Like the interesting option will come up first. It will also check the connection with the person and the timeline of the post.
Below are some of the tips and tricks that will help in engaging people in the Instagram story.
POST MORE INSTAGRAM STORY
Posting Instagram stories is one way of engaging and grabbing the attention of people. Instagram Stories have dominated the 2018 digital strategy and has become a crucial part in a successful Instagram campaign building. It has more than 300 Million active users in Instagram and looks for good Instagram Story which is twice as popular as snapchat.
This Instagram Algorithm keeps changing with the time and creates an impact on user engagement. Whereas, a number of users spend their time on Instagram Stories, not checking the feeds. The algorithm checks all the details present in your account -all the interactions, Instagram stories, messages sent etc.
More the people interact with your Instagram stories, the more frequently the feeds will show up on the user’s profile.
At times, the Instagram Algorithm even rewards you for interacting with more number of people. Not only is it good to note that the posts with higher engagement get priority in Instagram, but also the fact that It checks everything and can even restrict the users based on their engagement with the people.
Year by year, the number people getting engaged in Instagram is increasing and it becomes very important for the businesses to stay on the top. Especially in the first hour of posting, it reaches the people, else the post visibility may gradually decrease.
FIND THE ACTIVE AUDIENCE AND THEIR ACTIVE TIME
Know the best time to post things, because that is when you will have a huge crowd on the platform. To overcome these things, there are a lot of tools available which will help you in the Instagram Marketing Campaign like iFluenz, Instabrand, AspireIQ
Source: Instabrand
Source: AspireIQ
Source: iFluenz
All these tools calculate the time and select the best time when the users are online. These indicate the right time to post something on the social media. These tools are very helpful.
Similar to Facebook, Instagram also checks the time that a user takes to interact with the people. Else, we can say, it calculates the time taken by the marketers to interact with the users. It determines the popularity of a brand by checking the time spent by a user in viewing a post.
ATTRACTIVE INSTAGRAM CAPTIONS ATTRACT PEOPLE
Having a great and attractive Instagram caption is what makes the people stay in your post and help you beat the Instagram Algorithm. If the cation that you give is more engaging, then there is a 100% chance that people will click on the more option.
That extra second which people spend on your post has the potential to break or make your Instagram Campaign successful, so it is always recommended to spend time on making of the Caption. The above-mentioned tools will also help in writing captions.
My suggestion is to use the human brain because it is more creative. Write the caption for the post. You can even write the captions manually before posting anything as it will save you time.
Instead of opting for Caption, you can even go for the Videos because people find it more interactive and connecting. And people spend a lot of time watching a Video.
Instagram Algorithm rates you on the basis of Hashtags used. This is important, because the hashtags play a crucial role in improving the people engagement. The Instagram algorithm always bears in mind the hashtag and gives more relevance to the hashtags.
Recently, Instagram has removed the hashtags following. Instead, it came up with another aspect in which,
People can mark your content or the hashtags that they don’t want to see in future. They will have an option that they can opt which says “Don’t show for this Hashtags”.
All this throws a challenge to the marketers and makes the work difficult. So, this indicates that the Instagram marketing should be carefully done.
IMPROVE INSTAGRAM STRATEGY
People caption more hashtags then just giving normal sentences. The tools mentioned above makes it easier for you. As it adds the Instagram posts all by itself and you just ave to add the scheduled Instagram post. Rest everything is taken care of by the bot. There are a lot of templates available with mostly used hashtags. Just select the hashtag that suit your content and post it.
These are the effective hashtags that should be according to the campaign you are running. We can even consider another example given below:
The hashtags should vary according to the campaigns used. Instagram rules keep on changing and the main aim of it is to improve the engagement for a certain post. Whereas, the Instagram Algorithm is present to check such things only.
Now Instagram is considering putting an end to the automated messages like the “Nice Pic” “great” “Very good” etc. All these feed come from an automated bot.
Can AI replace the human writers? It is the well-known fact that the days are gone when Artificial intelligence was only being used in Science fiction movies. Whereas it is the time to accept that AI has taken over the human world. It has become a situation like we are living in the science fiction movie world. Due to the advancement in technology, everything is taken up by the robots or bots or chatbots. It could be somehow considered that AI can replace human writers.
Years, before AI generated content and SEO were just a part of a thesis. But now these things are slowly on a verge of becoming reality. We can consider the case of the phones first the telephone was discovered upon evolution the telephone become much smaller and compact. That contains more things than just dialling the people far away. Now the phone version is known as mobiles or smartphones.
The famous content writers are even saying that “People have already started using the Robots and the artificial intelligence to create the effective content and after 10 years people will start thinking how they have wasted such valuable time in making just content”.
EVOLUTION OF AI CONTENT WRITING BOTS
The content writing bots came into lame light when an American Company known as Narrative Science came up with this idea in the year 2010. Whereas the background research was begun 10 years before. And it got worldwide recognition in the year 2013.
It all started at Northwestern University of Engineering and Journalism as part of the research. Kris Hammond and Larry Birnbaum are the co-founders of the Narrative Science. And their first discovery was QUILL using Artificial Intelligence.
This software is basically used to write the content and article’s for school or college level sports events. And articles on the financial earnings of a company. The articles written by this software are very natural and matches human written articles.
The companies like Amazon, Deloitte, Indix, Factset use Quill software for their daily updates.
Narrative Science has got a lot of appreciation and recognition for Quill. In the year 2017, it was listed in top 50 companies who are leading in artificial intelligence. In 2015 they were listed in CNBC’s Disruptor 50 list.
Below are some of the robot writers that are nowadays being used to produce millions and billions of content. After which you can easily analyze “who are the better writers- bots or humans?”.
QUILL
Quill is the artificial intelligence bot that automatically communicates the crucial data at a scale. It helps in realizing the potential of the untapped data. To make it easier for the people to understand it and get the relevant result. The company Narrative Science distributes it. The NLG or the Natural Language Generation platform automatically generate the content, analyze it and communicate the data the way you want it.
(source: Quill)
Down the route, Quill gives the users an image of a powerful and a useful NLG technology. And builds up a strong and potential NLG technology. This software performs more complex tasks in an ordinary desktop.
The biggest advantage of Quill is that it has a high ability to generate the potential, targeted and insightful content and narratives from the analysis of the human and machine data taken. It even imitates the style of writing that a sports writer does and can fabricate 1000 more such articles. This indicates that the technology has advanced a lot in making the work of the humans easier.
AI bot quill and pricing
If a Sports article is considered, Quill can create 1000 more articles that are effective and genuine. All the articles are generated instantaneously without wasting a lot of time. The articles created would be different for every sport and maximum would be similar of the type that is written by the Sport’s writer.
According to the technological review, Quill can write up to 1 million words per day. There are a few top companies like Forbes, US intelligence etc those are using this bot.
While moving to the price of this Quill bot, this is not available online easily. After effective research, it was found that the price of the Quill differs from articles to articles depending on the type of story. It will cost $70,000 dollars per year for maintaining the same story type whereas it will create 100,000 stories. And the pricing differs for different story types.
ARTICLE FORGE
Article Forge is a tool that automatically generates the article if a topic is being entered. It is considered as one of those tools that incorporate deep learning and understanding of algorithms to create the article similar to a human-created article.
It doesn’t just end up with creating the article it manages both material generation and publishing. Whenever you enter a certain topic about which you want to write. Article Forge search about that particular topic and checks millions of the article related to it and then fabricate the whole article in its own words.
It can also be considered as the only tool which checks on different articles and then has the capability to write its own article. It searches and writes an article just like a human being. These things help in creating a very high-quality content. The content written is of high quality and helps in link building.
While creating the content it adds all the Titles, links, videos, images etc into the content automatically.
Below is a content created by Article Forge:
This tool can generate Content in 7 different languages that include English, Dutch, Spanish, French, German, Italian and Portuguese. Articles in all these languages have the foundation as Artificial Intelligence that incorporates in Article Forge. Knowing so many languages makes the tool a versatile tool as it knows some other languages besides English.
People who are interested can have a 5-day free trial. After which they have to subscribe by paying a certain amount. You can register in it on a monthly basis or on a yearly basis.
HELIOGRAF
In the year 2016 for the Rio Olympics, one of the largest American newspaper The Washington Post came up with a bot which was created using Artificial Intelligence known as Heliograf. This bot will post all the updates that take place in the Olympics and also write about the ongoing events and sports. It even creates content about the basic sports aspects.
This bot every morning in the early hours used to post all the updates about the events. That took place just before a day and also updates of presently ongoing games in the Olympics. In which not even a single word would be recommended by the human. The bot itself does everything. Below is just an example that the bot used to post on twitter.
Heliograf: mostly used bot
This bot was developed specially to make the writers free of the task of posting updates on the social media sites. And this bot will just concentrate only on the simple aspects of the games like updating the scores, medal counts for different countries etc. It focuses mainly on the things that are data related and statistics related. Which provides free space for the writers to concentrate on other complex tasks.
Till the year 2017, this bot created 850 articles including the high school sports update and automated sports earnings which the bot does with much more accuracy than the human beings. Heliograf Bot won the first award for 2018 Global world Biggies awardin the field of “Excellence in the Use of bots”
This is what the judges of the Global Biggies Award had to say about the Heliograf Bot.
Whereas, now this bot is not available for sale in the public. The full rights are with “The Washington Post” which they don’t want to bring it to the market.
HEMINGWAY
It is regarded as one of the most convenient and easy to use tool for Article editing. And this tool is free of cost. We just have to enter the text that we want to check and edit. After which it highlights all those sentence’s which are complex and hard to read and all those words which are adverbs and are excess in the content. It even shows those phrases which have passive sentences and are needed to make them in to active.
You can see clearly the tool here is styled according to a document. It highlighted different phrases which have different problems. It even shows the readability score and whether the content is good enough or not.
There is one another bar after the readability score. Where you can see the reading time, letters present, characters used, total number of words etc.
Once you have completed all the editing in the content you can download the file .html extension directly in your desktop or laptop. And the most amazing thing here is, it is free of cost. You just have to download it for your desktop or laptop.
WORDSMITH
Wordsmith is another Natural Language Generation or NLG platform that takes down all your data and transforms it into a narrative insight. Frames the whole data into a narrative story and gives it a more human touch. For the different industry and the medium how they communicate.
The world’s largest Newspaper media group “The Associated Press” use this Wordsmith bot to generate effective quarterly earning articles.
The Associated Press uses the platform Wordsmith which was developed by the Automates Insights. It takes the raw data provided and then transforms it and different stories can be published easily that could be comfortably understood by the normal people. This involves all the earning details covering quarterly and more stories including the previous efforts.
Not only about the financial earning Wordsmith even went to write about the Sports leagues most of the school leagues, college sports and small basketball or baseball leagues.
The biggest warning that comes up with Wordsmith when you opt for it is. It requires a lot of human instruction to write down a relevant and effective content.
The financial business of Wordsmith
Firstly, we have to give it all the raw data whether it is for sports or for quarterly earnings for a financial business. Then we have to arrange all the data in a systematic manner according to the industry to which it belongs. Before providing all this to Wordsmith it should be checked that whether it could interpret it and narrate it accordingly. For which human beings have to create a template accordingly and provide the guidelines to the bot to work efficiently.
The Associated Press provides all the guidelines in an AP style format among all the templates, to write the reports. After giving all the details to Wordsmith it will provide a report. Wordsmith works for all the platform irrespective of the industry it is going into. NLG is not just for the big companies and supports only the huge MNC. It is for everyone who wants to get benefit from it.
While coming down to the price. “The Automated Insight” has not mentioned the price anywhere. If anyone wants to know more about it can go up for a free demo and know about the price.
ARTICLE GENERATOR PRO
Article Generator Pro creates the content which is plagiarism free and requires less human input. You just have to give the topic it will create awesome content related to it. The articles generated by Article Generator Pro are professionalised. You may require a content for the different purpose may be it for the school essay, college assignment, or business work. It will give you the best content without any plagiarism and gives an edge in content fabrication.
You just have to fill out all the required things. Like the topic, a number of words you want to concentrate, text rewriting, images required etc. After giving all input the Article Generator Pro will analyse everything and create an effective article. Not only just an article it can create an essay, thesis, report etc.
As we know everything comes with a price. You have to subscribe to it. To avail the automatic article generation.
But, if you opt for this tool it will automatically do research on the given topic. It contains a smart inbuilt algorithm which helps in reframing the information that it got from various searches. Basic, user input is required nothing more than that. Automatically write the bibliography and gather the images to have an effective content. In total it can be considered as a cost-effective tool for content generation.
ADVANTAGES OF BOTS
AI bots can effectively reduce the workload on the humans. Like it improves the area of growth and provides the writers with a wide area to experiment and get good feedbacks.
Time taken can be reduced. The bot can help the writers partly by giving him the lines. The writer can use his creativity and incorporate this lines. That’s where an effective content comes up.
In content marketing, there is a lot of work to be done. From creating the content to using relevant keywords, using the images etc. Ai bots can replace all these kind of hectic works.
The technology keeps on evolving. In the field of AI it is never ending so it is expected to have a lot of advancement in Artificial Intelligence that will make the work of writers easy.
WHY CAN’T THE HUMAN WRITERS BE REPLACED?
If you are worried thinking that may be AI can replace the human in generating content. And maybe you are worried about your future as a content creator. Then there is nothing to worry about it. Below are a few points which will help you build up your trust on that human writers are irreplaceable.
Trust Factors
There are a lot of people who are still not sure about AI and its application in technology. There are a lot of reasons which influence these facts may be because of the Mass media, cultural backgrounds. Usually, people will like to trust a human being than any bot or the algorithms that are embedded in it.
Moreover, when the creativity factor is considered. Bot are machines which are not at all creative as a human being is. The way a human can convert his emotion, and creativity into a content can’t be found in a Robot.
This is another major factor in creating mistrust for Robots in humans.
Bots don’t have Human Sense
Bots, Robots these things are made by humans to ease human work. That doesn’t mean that they could replace the humans. Bots don’t have any emotions, love, hate, memories etc. they can’t even show preferences. Which a human being has. Writing an article, blog, poem, story etc. should contain a human touch and feel. Bare sentences consisting of words can’t impress and draw a person’s attention. Whereas a human’s deep thoughts scripted into a content can.
When we move towards stories. A person tells a story which he has experienced or heard. Similar a person writes a story when he has experienced or something has impressed him. These all things the Robots doesn’t have.
There are a lot of tools available on the internet platform. Which can write the content for you or just rewrite the content if you enter the original one.
This is the original content written by a human being. Whereas below is the content that is just rewritten by the bot.
These two images show a huge difference in between. The Bot created content just changes some words and their meanings. Which makes the whole content different and not to the point. You can know easily which is bot written and which is human written. It has a clear difference.
All that a content needs is a human touch, his strategy, feel, experience, instruction to carve out a wonderful article.
Bugs in AI creation
AI creates a lot of content in just some time. This is one of the major drawbacks of AI. Because a number of contents will have a number of bugs. And it does tons of action in a few seconds which increases the risk of having a lot of mistakes.
If you have a typo error in one post then it will show up to all the customers. And everyone could easily view it. For which again a human hand is required. To remove all this kind of errors.
People are always curious about new things that come up in the market. But everything has some pros and cons. Similarly for a chatbot if it is in a discussion. It will stop after a certain extent and can’t continue after it due to its programming. And sometimes it gets some bugs in it also.
Bots are very expensive
The content generated by the Bots are very expensive. Above as we have discussed Quill it charges $70,000 per year to generate the contents. Being a content writer I have been using Hootsuite to manage my social media campaigns.
Here, for the first one month, you have a trial period after which you have to pay some amount on a monthly basis to be a member and use this bot. It is not too much expensive as compared to Quill. Here you can manage all your social media ADs, campaigns etc. You have to just set the things like in which social media platform what you want to post and at what time. According to the time and information given to it, the bot will post accordingly.
You can even avail a free demo of the Hootsuite. You have to go the free demo place and register your self then the Hootsuite people will revert back to you.
For a bot, every instruction has to be given by a human only. It can’t work on it own and it is very much mandatory for a human touch. Apparently which means you get only that, what you pay for.
Bots connection with Humans
Bots can’t be related and can never be as sympathetic as human beings. Unless a Robot comes travelling from the future.
Suppose we consider a statement “Digital Marketing has become an important and primary thing for any company’s marketing strategy these days”.
Why does this sentence stand so still and powerful? The connection of one human to the other who relate to each other. And experience the different things that are going around them. There are a lot of people who are on social media, follow blogs, Videos, youtube. Why people follow the PEOPLE, not any bots? because people connect people, People doesn’t connect bots.
This is where we come to a conclusion Human writers can never be replaced by a Bot. Because human connects to human, not to bots. And the connection is always an important and primary aspect of writing.
In this progressive world of cut-throat competition, one can’t afford to be left behind. One crucial parameter of always being in, and winning the rat-race is to go with the flow – be tech-savvy and constantly upgrade oneself. One has to keep abreast of the latest happenings and also be open to learning. Yes, learning is a perennial activity. The technological age is no less than the age characterized by ‘Survival of the Fittest.’ One has to constantly sharpen his/her axe.
Learning the latest know-how, imbibing advanced skills and gaining knowledge is not only mandatory, but also expensive. Well, if you have the zeal, nothing can come in your path. Knowledge is Power and we show you how you can amass it without spending a single penny. Sounds interesting? Doesn’t it?
In this article, we enlighten you on some of the best e-books for digital marketing trends that come free of cost. All you need to do is just log in, download the e-book; Hey and Presto! You have a plethora of knowledge before you.
All the e-books for digital marketing mentioned below are recommended by top digital marketers and will help you unwind various aspects of digital marketing trends.
COMPLETE GUIDE TO SOCIAL MEDIA FOR B2B by Salesforce
Social media is a lot more than just making friends, poking, tagging, uploading images and videos etc. In fact, social media has changed the way of conversation, most importantly in digital marketing. The effect of social media is enormous when we opt for the B2B marketing.
Marketers are now focusing on Social Media, because people all around the world connect with each other only through social media – Yes, the reason as to why businesses are shifting their focus more towards Social Media!
Social Media is a widely used tool, with the help of which, marketers easily connect with their clients, involve in regular conversations and interact seamlessly.
Navigation in Social media can be quite difficult and challenging. To ease your work and help you wade through this difficulty, Salesforce has come up with this e-book for digital marketing. An e-book that gives tips and tricks on how to work on social media, and how to leverage your social media campaign.
The e-book throws light on the metrics which is required to be tracked, the content that is appropriate for the work and that can support all platforms. Most importantly, how to grab viewers’ attention, and how to convert viewers into customers, through the medium of social media.
DATA DRIVEN CONTENT MARKETING by Uberflip
(Source: Uberflip)
Content marketing is very important and plays a pivotal role in making any digital marketing strategy successful. Content marketing is not so easy as it appears to be. In fact, it requires proper strategy and planning and one should understand the deeper concept of content writing in digital marketing trends.
Knowing data analytics and implementing it in work is extremely crucial. Analytics doesn’t only help in making the right digital marketing decisions, but also helps in deciding whether the content you have written is performing, underperforming or overperforming.
In Data-driven content marketing e-book, you can learn about the content in detail – What is content marketing, how to write, what to write, etc. The e-book for digital marketing also contains information on how to create effective content.
This e-book focusses on an in-depth study of content marketing and the strategies involved in it.
BEGINNERS GUIDE TO SEO by Moz
(Source: Moz)
Moz provided one of the best e-books related to the latest trends in digital marketing. It provides some of the best SEO tools that help in various ways. This Moz Beginners guide to SEO e-book is not like any other usual e-book for digital marketing, it contains the important topics in the form of articles. When you browse through the e-book, you can easily understand the concept as all the articles are arranged in the form of topics.
There are a lot of e-books for digital marketing that are available for free on the internet platform. The Moz e-book has been read by millions of people n number of times. It is the best e-book available for beginners in digital marketing.
This e-book gives full details about the major topics in digital marketing that is SEO or Search Engine Optimization. You can learn all the strategies that should be implemented to make a website rank higher than the others and make it search engine friendly. This also includes information on topics like how to increase interaction with people, ow to improve rankings, how to use the keywords and why is content so important?
HOW TO BUILD WORLD CLASS INTERNET LEAD GENERATION PROGRAM by Peter Geisheker
(Source: FreeEbooks)
Every marketer’s dream is to increase the number of leads. This “How to build a world-class internet lead generation program” is the best e-book on digital marketing trends and focusses on how to increase the number of audience for the business. Not only this, the greatest challenge lies in converting leads to effective customers.
This e-book for digital marketing explains everything in an elaborate way. It focuses on inbound content marketing, and the different ways we should opt to make effective content that will attract targeted customers. In this book, you can find the various tricks of the trade like remarketing or how to adapt it to increase the lead generation and how to use social media in promoting the same. These are just a few of the important tricks that are mentioned in the book.
The Author, Peter Geisheker also wrote details about internet sales funnel. You can learn how to advertise on the Internet platform and engage people and drive them to your website. This e-book also contains detailed information on how to use a dedicated landing page in sales.
TOP 25 SOCIAL MEDIA STRATEGIES by Buffer
(Source: Buffer)
Social media is considered as a major base where people across borders connect with each other seamlessly. After all, the world is now reduced to a global village. Marketers turning towards social media has become a regular practice these days. To concentrate on social media, it is essential to come up with good strategies and take careful steps.
Retracing our steps and going back a few decades from now, we understand that Social Media was not so popular and marketers never concentrated on it. Back then, people had the impression that social media marketing meant working in a new territory. Now, working in this territory has become highly essential.
Finding the best e-book for digital marketing trends, that too in social media is a bit difficult. To make things easier for you, we help you with this e-book, that consists of the top 25 social media strategies, which are filtered out from all the top-rated blogs on social media. All these 25 tricks are tried and tested, and only then rated as top social media strategies.
THE OPTIMIZATION SURVIVAL GUIDE by Optimizely
(Source: Optimizely)
Marketers get a better overview of “What are the customer needs?” and “What is it that they want?”, with the help of optimization and A/B testing. The main aim is to optimize the conversion, which is not a cake walk.
A lot of testing and experimenting is required. The optimization survival guide e-book for digital marketing contains complete details on how to achieve a conversion. It contains 30 best and top-rated tips from top marketers, who can show you the path of “how to become a successful marketer.”
The e-book contains tricks on how to sidetrack the roadblocks and helps to take the testing or the experimented program to the next level. It even tells what you must expect when you go for a certain optimization strategy.
This e-book helps you analyze your strategy and trail a hypothesis from it. This helps in building the best version of testing.
50 SHADES OF GROWTH by Sid Bharath and Danny Halarewich
(Source: Lemonstand)
This book titled “50 shades of growth” is one of the best e-books on digital marketing trends, tailor-made for digital marketers who are into the e-Commerce business. The book is all about e-Commerce and is very useful for the e-Commerce business.
This e-book for digital marketing contains 50 top rated tips and tricks on e-Commerce business growth, which helps to elevate your brand to the next level. The book contains all the steps explained in a detailed and easy to understand manner.
The tips mentioned in the e-book are well tested and applied by experts who have got the best results and have grown from scratch to being one of the top e-commerce companies. It even provides many wonderful tips, that you can experiment with, and implement.
You can also find a full list of optimization and marketing tools. Interested people can get good deals on the tools and users can use it.
HOW TO GENERATE LEADS USING INFOGRAPHICS by Hubspot and Piktochart
(Source: Hubspot)
Creating content that attracts users’ attention is important. Making this step work – infographics, visual contents, graphics, data, graphs etc. is very crucial to implement, as this can improve the conversation with the viewers.
Infographic itself doesn’t work all the time. Without a perfect working strategy behind it, the idea of infographics may fall apart. To overcome this, Piktochart collaborate with HubSpot to make this happen.
In this e-book for digital marketing “How to generate leads with infographics?” you will find 11 crucial tips that will help to improve your lead generation by using infographics. This ebook is considered to be the best e-book for digital marketing in generating leads.
You can easily learn how to write content in the form of infographics, how to optimize infographics for a social media campaign, and also get a clear idea on how to pitch infographics to media and come to know the outlets that are content curated.
CONVERSATION NOT CAMPAIGNS by Marketo
(Source: Marketo)
Conversation not campaigns is the e-book for digital marketing that gives a detailed information on topics like “how to conduct email marketing?” Opting for the old technique “batch and blast” is not ideal for all the cases.
It suggests to address an individual and speak to them directly in a personalized way, by having a generic conversation and thus attract more number of people. This can’t happen by blasting random emails.
The users need a reason to visit your website and engage in your emails. The marketers’ need to develop a good rapport and build a strong bond with the users. This is to retain the users. The bond should be one-to-one, not one-to-many. This is the best e-book for digital marketing trends that throws light on email marketing and also on the behavioral filters and the triggering messages that are based on the behavior.
THE CONVERSION MARKETERS GUIDE TO LANDING PAGE COPYWRITING by Unbounce
(Source: Unbounce)
It is a known fact that the quality that we maintain in landing the page determines the success or failure rate of the marketing campaign that we run – a challenge that is hard to be accomplished. It is much more than just putting a headline and purposeful copy altogether.
If you are worried that your marketing strategy is driving away the customers, then “The conversion Marketer’s guide to landing page copywriting” is the best e-book for digital marketing trends that will help you in writing content for a good landing page. It even showcases the importance of the critical copy that must be present for the conversions.
It is an e-book consisting of 56 pages and gives all the professional tips and tricks that will help in attracting visitors and improving the landing page quality. You will also get to know “What are the click-worthy calls to action?”, or “What are the elements required for high converting landing pages?”
PAID AND EARNED: TWO SIDES OF INFLUENCER MARKETING by Jay Baer
(Source: ConvinceAndConvert)
For conversions and making your business visible and known, the best strategy to follow is Influencer marketing. Sometimes, marketers consider it a bit confusing, but if implemented in the correct way, the results would be positive.
Paid and earned: two sides of influencer marketing e-book for digital marketing tells about what we should do to have a successful influencer marketing, and what should your focus be on when coming to paid marketing or earned influencer. All these kinds of questions are answered in this e-book.
You can also find some other important aspects viz the reasons as to why brands need influencer marketing etc. The influencer marketer requires brands so that new content can be developed and posted for the followers.
This is the best e-book for digital marketing trends that you should follow to know about different types of influencers like the mega, micro and macro, their impact and a lot more.
THE MARKETERS GUIDE TO FACEBOOK by Contently
Source: Contently
Facebook has become an entirely new world for people inside the universe. The power of Facebook has become immeasurable and unparalleled when compared to other sites in all perspectives. Social media owes the world’s 25% of the traffic.
For all the brands to promote themselves, Social media acts like a gold mine, where you can keep your customers engaged and can bring their attention to your official website.
“Marketers guide to Facebook” by Contently, is the best e-book for digital marketing trends, mainly in social media. The book gives in-depth information on how to undertake Facebook marketing? You can even be able to run how to leverage the Ads in the social media platform to get better results. You can also find the best tips and tricks from industry experts and the case studies related to it from the brands who have mastered social media platform.
INSTAGRAM FOR BUSINESS FOR DUMMIES by Jenn Herman, Eric Butow, Corey Walker
(Source: Allitebooks)
The social media platform ‘Instagram’, can be efficiently used for increasing the business visibility, lead generation and conversion of the leads. Developing the brand insights will help in creating a brand awareness among people – on the products and services provided. Using Instagram for brand promotion will help connect the younger generation with a large sea of people, connected to social media. This will bridge the gap.
Business or brands can easily showcase “what they are doing” and can offer a view on the prospects to the customers. It can also build your brand profile on Instagram and improve engagements and reach. Create enticing campaigns, draw people to interesting contests and provide gift coupons to the winners.
These are some tricks and tips that you can learn from this e-book “Instagram for business dummies” which will help enhance your business and reach, through Instagram. This is how you can leverage your brand name in the social media.
(Source: Salesforce Pardot)
(Source: Uberflip)
(Source: Moz)
(Source: FreeEbooks)
(Source: Buffer)
(Source: Optimizely)
(Source: Lemonstand)
(Source: Hubspot)
(Source: Marketo)
(Source: Unbounce)
(Source: ConvinceAndConvert)
(Source: Allitebooks)
